# ST004 · Myth vs fact: AI ads all look the same

Série: ST · Semana de 2026-10-26 · Sugestão: 2026-10-29 (Thu)
Redes: instagram, facebook, linkedin, tiktok

## Instagram · Facebook · LinkedIn

Myth: AI ads all look the same.

Fact: they look the same when the brief is the same. Vague prompt, default look.

Write the camera move with numbers, the light direction, the outfit and the exact dialogue, and the same model gives you a different film.

Prompts free at marcosmaia.ai/prompts. DM BRIEF for yours.

#aiads #adcreative #aivideo #mediabuyer #ugcads #performancemarketing

## TikTok

**Title:** do ai ads all look the same

Myth: AI ads all look the same.

Fact: they look the same when the brief is the same. Vague prompt, default look.

Write the camera move with numbers, the light direction, the outfit and the exact dialogue, and the same model gives you a different film.

Prompts free at marcosmaia.ai/prompts. DM BRIEF for yours.

#aiads #aivideo #marketingtips #learnontiktok

# ST004 · Myth vs fact: AI ads all look the same

Série: ST · Semana de 2026-10-26 · Sugestão: 2026-10-29 (Thu)
Redes: instagram, facebook, linkedin, tiktok

## Instagram · Facebook · LinkedIn

Myth: AI ads all look the same.

Fact: they look the same when the brief is the same. Vague prompt, default look.

Write the camera move with numbers, the light direction, the outfit and the exact dialogue, and the same model gives you a different film.

Prompts free at marcosmaia.ai/prompts. DM BRIEF for yours.

#aiads #adcreative #aivideo #mediabuyer #ugcads #performancemarketing

## TikTok

**Title:** do ai ads all look the same

Myth: AI ads all look the same.

Fact: they look the same when the brief is the same. Vague prompt, default look.

Write the camera move with numbers, the light direction, the outfit and the exact dialogue, and the same model gives you a different film.

Prompts free at marcosmaia.ai/prompts. DM BRIEF for yours.

#aiads #aivideo #marketingtips #learnontiktok

# YT003 · Phone to film: turning my iPhone clip into a commercial

| Field | Value |
|---|---|
| Publish | Sat 24/10/2026 11:00 BRT · YouTube long video, 10 to 15 min, 16:9 |
| Target length | 12:30 |
| Linked ADs | AD005 KESTREL RUN (PHONE TO FILM #1, posted Wed 21/10) · BD005 screen rec · Marcos's iPhone input take filmed Sun 18/10 |
| Seedance use | zero new Seedance: reuses AD005 |
| Playlists | DIRECTOR'S CUT + series playlist PHONE TO FILM |
| isAiGeneratedContent | true |
| Talking head | 16 Veo blocks of 8s = 2:08 |

## 1. Title options

- **Main (59 chars):** Phone to film: turning my iPhone clip into a commercial
- Alt 1: I filmed 20 seconds on the beach. AI turned it into a shoe ad
- Alt 2: Video-to-video with Seedance: same walk, new world, real product

## 2. Thumbnail brief (brand book section 7)

- **Expression and pose:** Marcos in STUDIO wardrobe, holding a phone up at shoulder height in his left hand, screen facing the viewer, looking at the lens with a wide, surprised half smile.
- **Display words:** PHONE TO FILM. Pop word in #FFC718: **FILM**.
- **Beside him:** a split frame: left half the raw iPhone frame (wet sand at sunrise, feet), right half the AD005 frame (misty coastal road at dawn, KESTREL RUN shoes mid-stride). A thin Golden line divides them.
- **Layout:** Marcos left 40%, split frame right 60%, text across the top of the split.
- **Background:** Screen #0F1E2E.
- **Monogram:** bottom left corner.

Image prompt (GPT Image or Flow, 16:9):
```
Use the attached sheet (Marcos BASE v3) as the absolute identity reference: lean face, defined cheekbones, straight prominent nose, warm brown eyes, freckles and small moles, very short buzz-cut hair with scalp stubble, short dark beard 5 to 8 mm, defined mustache. No eyeglasses. Wardrobe: plain black button-up, top button open, sleeves rolled just below the elbow, forearm tattoos exactly as on the sheet. Expression generated in this scene only: wide surprised half smile, eyebrows up, eyes on the viewer. Pose: chest-up, left hand holding a smartphone at shoulder height with the blank screen toward the viewer. Placement: subject in the left 40% of a 16:9 frame; right 60% empty dark navy (#0F1E2E) for a composited split frame. Warm key from camera left, golden rim from behind. 50mm look, real skin texture, fine grain. Blank phone screen, no text, no logos, no second person.
```

## 3. Script outline

**TH set, fixed in every Veo block (Flow, Veo, ingredient = Marcos BASE v3 sheet + STUDIO wardrobe sheet):** black cotton button-up, point collar, top button open, sleeves rolled just below the elbow, tattoos as on the sheet, charcoal trousers. Dark walnut desk, Screen navy wall with one thin warm golden LED strip, monitor glow from camera left. 35mm, medium close-up, eye level, locked camera with a very slow push. No eyeglasses. Native voice, no music. 1-second neutral hold at the end of each block. Check before every Extend.

### 0:00-0:20 · RESULT FIRST
Split screen, synced to the frame: left the raw iPhone clip (wet sand, sunrise, feet), right AD005 (misty coastal road, KESTREL RUN shoes). Both play the same 18 seconds. No text except a tiny "SAME TAKE" kicker in JetBrains Mono at 0:02. Native sound from the film side.

### 0:20-0:52 · TALKING HEAD (TH1 to TH4)
Lower third on TH1: MARCOS MAIA / AI AD DIRECTOR.

**TH1** (0:20-0:28)
- TH line: "The left side is my phone on a beach. The right side is the same walk."
- Framing: medium close-up, STUDIO. Veo note: gestures left then right with an open hand.

*Extend*

**TH2** (0:28-0:36)
- TH line: "Same camera path, same timing. The world and the shoes are new."
- Framing: same. Veo note: small nod on "new".

*Extend*

**TH3** (0:36-0:44)
- TH line: "This is video-to-video. Real movement in, commercial finish out."
- Framing: same. Veo note: hands move left to right as if passing something through.

*Extend*

**TH4** (0:44-0:52)
- TH line: "I'll show the take, the prompt, one failure, and the split-screen edit."
- Framing: same. Veo note: counts four on fingers, ends on hold.

### 0:52-2:30 · STEP 1 · FILM THE INPUT
- **On-screen title:** STEP 1 · THE PHONE TAKE
- **Screen recording:** the raw iPhone file from Sun 18/10 played full, then its file info (resolution, fps, length) on screen. NEW: Marcos records a 30-second ClickUp Clip of the file in his gallery or Drive showing the take list (which takes he rejected and why), browser tab only.
- **VO:** "Here's the raw take. Barefoot on firm wet sand at sunrise, phone at chest height pointing forward, then down at my feet for two seconds. Eighteen seconds, 9:16, 4K at 30 frames. The rules matter more than the place. Steady breathing hand, no gimbal, good light, no other people in frame. Every person in the input becomes a person in the output, so I wait until the beach is empty. One clear action. Walking, then looking down. That's it."
- **On screen (checklist card):**
```
INPUT TAKE: 15 to 20s · 9:16 · 4K 30fps · breathing hand · good light · zero people in frame · one action
```

### 2:30-2:46 · TALKING HEAD (TH5, TH6)

**TH5** (2:30-2:38)
- TH line: "Now the decision that makes or breaks this. What stays, and what changes."
- Framing: same. Veo note: serious, leans in.

*Extend*

**TH6** (2:38-2:46)
- TH line: "Keep the movement. Swap the world. Swap the object. Nothing else."
- Framing: same. Veo note: three short chopping gestures with the right hand.

### 2:46-4:30 · STEP 2 · KEEP AND SWAP
- **On-screen title:** STEP 2 · KEEP VS SWAP
- **Screen recording:** NEW Clip on `YT003 · screen rec · keep swap`: a two-column note in ClickUp or Claude, KEEP on the left, SWAP on the right, filled live, then the empty @Location plate of the misty coastal road at dawn made in Flow (Nano Banana Pro) and the KESTREL RUN product contract sheet.
- **VO:** "Keep: the camera path, the walk, the timing, the moment the phone tips down. Swap: the beach becomes a misty coastal road at dawn. My bare feet become running shoes. That's the whole list. If I ask for more, a new angle, a new action, the model stops following my take and starts inventing. Then I make the two references: an empty road plate in the right light, and a contract sheet for the shoe. Front, side, sole, in a hand, and on a foot."
- **Prompt on screen (product contract excerpt, match the final AD005.md):**
```
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: a low-profile running shoe, slate-grey knit upper, white foam midsole, one thin orange stripe on the heel, grey laces, no visible text. Same shape, colors and size on the foot, never redesigned.
```

### 4:30-4:46 · TALKING HEAD (TH7, TH8)

**TH7** (4:30-4:38)
- TH line: "The prompt for video-to-video is short. Most of the work is the word keep."
- Framing: same. Veo note: half smile on "keep".

*Extend*

**TH8** (4:38-4:46)
- TH line: "Here it is, line by line, and why each line is there."
- Framing: same. Veo note: points at the monitor.

### 4:46-6:50 · STEP 3 · THE V2V PROMPT
- **On-screen title:** STEP 3 · THE PROMPT
- **Screen recording:** BD005 (ClickUp Clip on `BD005 · screen rec · AD005`): pasting the prompt, attaching @Video1 (the iPhone take), @Product and @Location. Zoom on the KEEP sentence.
- **VO:** "First line: video one is the motion reference. Keep the camera path, the walk and the timing exactly as filmed. Frame for frame. Then the swap, written as a place with three concrete details: wet asphalt, low fog, a white guardrail. Then the light, with a direction and a color. Then the sound, because Seedance generates it with the picture: footsteps on asphalt, gulls far away, breathing. No music, it goes in the edit. And the counts at the end. Zero people. Zero letters."
- **Prompt on screen (excerpt):**
```
@Video1 is the motion reference. Keep the camera path, the walk and the timing exactly as filmed, frame for frame, including the moment the camera tilts down to the feet.
Swap the world: an empty two-lane coastal road at dawn, wet dark asphalt, low fog rolling off the sea on the left, a white metal guardrail, pale blue-grey light with a warm sunrise glow on the horizon.
Swap the feet: the runner wears @Product, laced, mid-stride.
Sound, native: footsteps on wet asphalt in sync with each step, distant gulls, steady breathing. No music.
Count of people in frame other than the runner's own legs: zero. Count of letters or signs: zero.
```

### 6:50-7:06 · TALKING HEAD (TH9, TH10)

**TH9** (6:50-6:58)
- TH line: "One generation. Here's the wait, and the first playback next to the phone take."
- Framing: same. Veo note: one finger up, then turns to monitor.

*Extend*

**TH10** (6:58-7:06)
- TH line: "Watch the moment the camera tips down. That's where it usually breaks."
- Framing: same. Veo note: index finger tilts down slowly.

### 7:06-8:30 · STEP 4 · GENERATE AND COMPARE
- **On-screen title:** STEP 4 · GENERATE ONCE
- **Screen recording:** BD005: generate click, wait at 8x, result. Then NEW edit-side comparison: input and output side by side scrubbed frame by frame at the tilt-down moment.
- **VO:** "Generate. Eight times speed. And here's the raw result next to my take. Step for step, the rhythm holds. The tilt down lands on the same frame. The shoe keeps its stripe. This frame-by-frame check is what I do before anything goes to the edit."

### 8:30-9:50 · FAILURE · THE STRANGER AT THE LENS
- **On-screen title:** THIS ONE FAILED
- **Screen recording:** the failed frames from BD005 if present. If AD005 came out clean, show the rejected Flow start frame test of the road (free) where a jogger appeared in the fog and looked into the lens, labeled "start frame test, free".
- **What went wrong:** an extra person appears in the fog and looks straight into the camera. In some outputs, a shadow of a second runner too.
- **Why:** "coastal road at dawn" pulls in joggers from training data, and nothing in the prompt forbids them. A person in the input also always becomes a person in the output.
- **Fix:** "empty two-lane road", "Count of people in frame other than the runner's own legs: zero" and "Count of bystanders looking into the lens: zero"; film the input with nobody around; if it still slips, cover the 1 second with b-roll E03 (fog over water) in the edit.
- **VO:** "Here's the failure. Look in the fog, top left. A jogger who wasn't in my take, looking right at us. A road at dawn means runners to the model. I never said there weren't any. The fix is a count. Zero people. Zero bystanders looking at the lens. Counts work better than 'no people', because the model reads a number as a rule."

### 9:50-10:06 · TALKING HEAD (TH11, TH12)

**TH11** (9:50-9:58)
- TH line: "The last step is the edit. And it's the part that sells the idea."
- Framing: same. Veo note: relaxed, small smile.

*Extend*

**TH12** (9:58-10:06)
- TH line: "Split screen, synced to the frame. Raw on the left, film on the right."
- Framing: same. Veo note: both hands frame a split in the air.

### 10:06-11:30 · STEP 5 · THE SPLIT-SCREEN EDIT
- **On-screen title:** STEP 5 · SPLIT SCREEN
- **Screen recording:** NEW Clip on `YT003 · screen rec · edit`: pyCapCut draft with two tracks (raw left, film right, 540 px each on 1080x1920), sync on the first footstep sound, then CapCut: music on beat, a "SAME TAKE" kicker, captions, monogram, export.
- **VO:** "The draft script puts the raw take on the left and the film on the right, half width each. I sync them on the first footstep. Then music, on the beat, under the native footsteps. One kicker: same take. No explanation. The split screen does the explaining."

### 11:30-12:10 · CLOSING TALKING HEAD (TH13 to TH17)

**TH13** (11:30-11:38)
- TH line: "Your phone is enough for the movement. The model does the world around it."
- Framing: same. Veo note: holds up phone, sets it down.

*Extend*

**TH14** (11:38-11:46)
- TH line: "Every prompt from this video is free at marcosmaia.ai/prompts."
- Framing: same. Veo note: slow nod.

*Extend*

**TH15** (11:46-11:54)
- TH line: "If you want one for your product, DM me BRIEF."
- Framing: same. Veo note: open hand toward lens.

*Extend*

**TH16** (11:54-12:02)
- TH line: "Send me twenty seconds from your phone. I'll show you what it can become."
- Framing: same. Veo note: warm, small nod.

*Extend*

**TH17** (12:02-12:10)
- TH line: "Next Saturday is Halloween. A horror-style ad that's still safe to run."
- Framing: same. Veo note: raises one eyebrow, ends on hold.

### 12:10-12:30 · END CARD
Lockup on Screen, "Prompts free at marcosmaia.ai/prompts", "DM BRIEF". End screen: YT002 and YT004.

## 4. Chapters

```
0:00 Phone take vs commercial
0:20 What video-to-video does
0:52 Step 1: filming the input take
2:46 Step 2: what to keep, what to swap
4:46 Step 3: the video-to-video prompt
7:06 Step 4: generate and compare
8:30 The stranger in the fog
10:06 Step 5: the split-screen edit
11:30 Free prompts
```

## 5. Description (EN)

```
I filmed 18 seconds barefoot on a beach with my phone. One video-to-video generation turned the same walk into a running-shoe commercial.
Here's the take, the prompt, the failure and the split-screen edit.

What you'll learn:
How to film an input take that AI can follow
The keep vs swap rule for video-to-video
The Seedance prompt line that locks camera path and timing
Why counts beat "no people" in a prompt
How I sync and edit the split screen

Chapters:
0:00 Phone take vs commercial
0:20 What video-to-video does
0:52 Step 1: filming the input take
2:46 Step 2: what to keep, what to swap
4:46 Step 3: the video-to-video prompt
7:06 Step 4: generate and compare
8:30 The stranger in the fog
10:06 Step 5: the split-screen edit
11:30 Free prompts

Prompts free at marcosmaia.ai/prompts
DM BRIEF on Instagram @marcosmaia.ai or WhatsApp wa.me/5511996129444?text=BRIEF
Work with me: AI Film Pack, 8 ads for US$400.

Fictional brands. Contains AI-generated content.

#AIads #Seedance #VideoToVideo
```

## 6. Production checklist

- **Marcos records:** the iPhone input take (Sun 18/10, per the AD bible), BD005 (covers STEP 3, STEP 4 and the failure if it happened). NEW Clips: `YT003 · screen rec · take list` (30s), `keep swap` (about 4 min), `edit` (about 6 min).
- **Claude generates:** 17 Veo TH blocks, the frame-by-frame comparison, the edit, captions, lower third, end card, thumbnail, description, 3 Shorts. Also the road plate and shoe contract sheet in Flow if AD005 production did not already make them.
- **Flow credits (estimate):** 17 blocks plus 50% margin = about 26 generations, about 520 credits at roughly 20 per 8s block in Veo Fast. Confirm in Flow.
- **Due:** Thu 22/10/2026. Tight: AD005 posts 21/10, so BD005 must be downloaded the same day.

## 7. Shorts cuts

**YT003-S1**
- In/out: 0:00-0:20 plus 7:06-7:40
- 9:16 reframe: raw take stacked on top, film below, synced.
- On-screen hook: SAME WALK, NEW WORLD
- Caption: Top: my phone on a beach. Bottom: the same 18 seconds after one video-to-video generation. Fictional brand, made with AI. Prompt free at marcosmaia.ai/prompts
- Shorts title: My phone clip vs the AI commercial (same walk, same timing)

**YT003-S2**
- In/out: 8:30-9:30
- 9:16 reframe: crop into the fog on the jogger, then the corrected frame.
- On-screen hook: WHO IS THAT
- Caption: A jogger nobody filmed showed up in my AI ad and looked straight at the lens. The fix is one number in the prompt.
- Shorts title: A stranger appeared in my AI ad, and the one-line fix

**YT003-S3**
- In/out: 2:46-3:40
- 9:16 reframe: KEEP and SWAP columns as full-width cards.
- On-screen hook: KEEP THREE, SWAP TWO
- Caption: Video-to-video rule: keep camera path, walk and timing. Swap the world and the object. Ask for more and the model stops following you. DM BRIEF for a free hook.
- Shorts title: The keep vs swap rule for AI video-to-video

# YT003 · Phone to film: turning my iPhone clip into a commercial

| Field | Value |
|---|---|
| Publish | Sat 24/10/2026 11:00 BRT · YouTube long video, 10 to 15 min, 16:9 |
| Target length | 12:30 |
| Linked ADs | AD005 KESTREL RUN (PHONE TO FILM #1, posted Wed 21/10) · BD005 screen rec · Marcos's iPhone input take filmed Sun 18/10 |
| Seedance use | zero new Seedance: reuses AD005 |
| Playlists | DIRECTOR'S CUT + series playlist PHONE TO FILM |
| isAiGeneratedContent | true |
| Talking head | 16 Veo blocks of 8s = 2:08 |

## 1. Title options

- **Main (59 chars):** Phone to film: turning my iPhone clip into a commercial
- Alt 1: I filmed 20 seconds on the beach. AI turned it into a shoe ad
- Alt 2: Video-to-video with Seedance: same walk, new world, real product

## 2. Thumbnail brief (brand book section 7)

- **Expression and pose:** Marcos in STUDIO wardrobe, holding a phone up at shoulder height in his left hand, screen facing the viewer, looking at the lens with a wide, surprised half smile.
- **Display words:** PHONE TO FILM. Pop word in #FFC718: **FILM**.
- **Beside him:** a split frame: left half the raw iPhone frame (wet sand at sunrise, feet), right half the AD005 frame (misty coastal road at dawn, KESTREL RUN shoes mid-stride). A thin Golden line divides them.
- **Layout:** Marcos left 40%, split frame right 60%, text across the top of the split.
- **Background:** Screen #0F1E2E.
- **Monogram:** bottom left corner.

Image prompt (GPT Image or Flow, 16:9):
```
Use the attached sheet (Marcos BASE v3) as the absolute identity reference: lean face, defined cheekbones, straight prominent nose, warm brown eyes, freckles and small moles, very short buzz-cut hair with scalp stubble, short dark beard 5 to 8 mm, defined mustache. No eyeglasses. Wardrobe: plain black button-up, top button open, sleeves rolled just below the elbow, forearm tattoos exactly as on the sheet. Expression generated in this scene only: wide surprised half smile, eyebrows up, eyes on the viewer. Pose: chest-up, left hand holding a smartphone at shoulder height with the blank screen toward the viewer. Placement: subject in the left 40% of a 16:9 frame; right 60% empty dark navy (#0F1E2E) for a composited split frame. Warm key from camera left, golden rim from behind. 50mm look, real skin texture, fine grain. Blank phone screen, no text, no logos, no second person.
```

## 3. Script outline

**TH set, fixed in every Veo block (Flow, Veo, ingredient = Marcos BASE v3 sheet + STUDIO wardrobe sheet):** black cotton button-up, point collar, top button open, sleeves rolled just below the elbow, tattoos as on the sheet, charcoal trousers. Dark walnut desk, Screen navy wall with one thin warm golden LED strip, monitor glow from camera left. 35mm, medium close-up, eye level, locked camera with a very slow push. No eyeglasses. Native voice, no music. 1-second neutral hold at the end of each block. Check before every Extend.

### 0:00-0:20 · RESULT FIRST
Split screen, synced to the frame: left the raw iPhone clip (wet sand, sunrise, feet), right AD005 (misty coastal road, KESTREL RUN shoes). Both play the same 18 seconds. No text except a tiny "SAME TAKE" kicker in JetBrains Mono at 0:02. Native sound from the film side.

### 0:20-0:52 · TALKING HEAD (TH1 to TH4)
Lower third on TH1: MARCOS MAIA / AI AD DIRECTOR.

**TH1** (0:20-0:28)
- TH line: "The left side is my phone on a beach. The right side is the same walk."
- Framing: medium close-up, STUDIO. Veo note: gestures left then right with an open hand.

*Extend*

**TH2** (0:28-0:36)
- TH line: "Same camera path, same timing. The world and the shoes are new."
- Framing: same. Veo note: small nod on "new".

*Extend*

**TH3** (0:36-0:44)
- TH line: "This is video-to-video. Real movement in, commercial finish out."
- Framing: same. Veo note: hands move left to right as if passing something through.

*Extend*

**TH4** (0:44-0:52)
- TH line: "I'll show the take, the prompt, one failure, and the split-screen edit."
- Framing: same. Veo note: counts four on fingers, ends on hold.

### 0:52-2:30 · STEP 1 · FILM THE INPUT
- **On-screen title:** STEP 1 · THE PHONE TAKE
- **Screen recording:** the raw iPhone file from Sun 18/10 played full, then its file info (resolution, fps, length) on screen. NEW: Marcos records a 30-second ClickUp Clip of the file in his gallery or Drive showing the take list (which takes he rejected and why), browser tab only.
- **VO:** "Here's the raw take. Barefoot on firm wet sand at sunrise, phone at chest height pointing forward, then down at my feet for two seconds. Eighteen seconds, 9:16, 4K at 30 frames. The rules matter more than the place. Steady breathing hand, no gimbal, good light, no other people in frame. Every person in the input becomes a person in the output, so I wait until the beach is empty. One clear action. Walking, then looking down. That's it."
- **On screen (checklist card):**
```
INPUT TAKE: 15 to 20s · 9:16 · 4K 30fps · breathing hand · good light · zero people in frame · one action
```

### 2:30-2:46 · TALKING HEAD (TH5, TH6)

**TH5** (2:30-2:38)
- TH line: "Now the decision that makes or breaks this. What stays, and what changes."
- Framing: same. Veo note: serious, leans in.

*Extend*

**TH6** (2:38-2:46)
- TH line: "Keep the movement. Swap the world. Swap the object. Nothing else."
- Framing: same. Veo note: three short chopping gestures with the right hand.

### 2:46-4:30 · STEP 2 · KEEP AND SWAP
- **On-screen title:** STEP 2 · KEEP VS SWAP
- **Screen recording:** NEW Clip on `YT003 · screen rec · keep swap`: a two-column note in ClickUp or Claude, KEEP on the left, SWAP on the right, filled live, then the empty @Location plate of the misty coastal road at dawn made in Flow (Nano Banana Pro) and the KESTREL RUN product contract sheet.
- **VO:** "Keep: the camera path, the walk, the timing, the moment the phone tips down. Swap: the beach becomes a misty coastal road at dawn. My bare feet become running shoes. That's the whole list. If I ask for more, a new angle, a new action, the model stops following my take and starts inventing. Then I make the two references: an empty road plate in the right light, and a contract sheet for the shoe. Front, side, sole, in a hand, and on a foot."
- **Prompt on screen (product contract excerpt, match the final AD005.md):**
```
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: a low-profile running shoe, slate-grey knit upper, white foam midsole, one thin orange stripe on the heel, grey laces, no visible text. Same shape, colors and size on the foot, never redesigned.
```

### 4:30-4:46 · TALKING HEAD (TH7, TH8)

**TH7** (4:30-4:38)
- TH line: "The prompt for video-to-video is short. Most of the work is the word keep."
- Framing: same. Veo note: half smile on "keep".

*Extend*

**TH8** (4:38-4:46)
- TH line: "Here it is, line by line, and why each line is there."
- Framing: same. Veo note: points at the monitor.

### 4:46-6:50 · STEP 3 · THE V2V PROMPT
- **On-screen title:** STEP 3 · THE PROMPT
- **Screen recording:** BD005 (ClickUp Clip on `BD005 · screen rec · AD005`): pasting the prompt, attaching @Video1 (the iPhone take), @Product and @Location. Zoom on the KEEP sentence.
- **VO:** "First line: video one is the motion reference. Keep the camera path, the walk and the timing exactly as filmed. Frame for frame. Then the swap, written as a place with three concrete details: wet asphalt, low fog, a white guardrail. Then the light, with a direction and a color. Then the sound, because Seedance generates it with the picture: footsteps on asphalt, gulls far away, breathing. No music, it goes in the edit. And the counts at the end. Zero people. Zero letters."
- **Prompt on screen (excerpt):**
```
@Video1 is the motion reference. Keep the camera path, the walk and the timing exactly as filmed, frame for frame, including the moment the camera tilts down to the feet.
Swap the world: an empty two-lane coastal road at dawn, wet dark asphalt, low fog rolling off the sea on the left, a white metal guardrail, pale blue-grey light with a warm sunrise glow on the horizon.
Swap the feet: the runner wears @Product, laced, mid-stride.
Sound, native: footsteps on wet asphalt in sync with each step, distant gulls, steady breathing. No music.
Count of people in frame other than the runner's own legs: zero. Count of letters or signs: zero.
```

### 6:50-7:06 · TALKING HEAD (TH9, TH10)

**TH9** (6:50-6:58)
- TH line: "One generation. Here's the wait, and the first playback next to the phone take."
- Framing: same. Veo note: one finger up, then turns to monitor.

*Extend*

**TH10** (6:58-7:06)
- TH line: "Watch the moment the camera tips down. That's where it usually breaks."
- Framing: same. Veo note: index finger tilts down slowly.

### 7:06-8:30 · STEP 4 · GENERATE AND COMPARE
- **On-screen title:** STEP 4 · GENERATE ONCE
- **Screen recording:** BD005: generate click, wait at 8x, result. Then NEW edit-side comparison: input and output side by side scrubbed frame by frame at the tilt-down moment.
- **VO:** "Generate. Eight times speed. And here's the raw result next to my take. Step for step, the rhythm holds. The tilt down lands on the same frame. The shoe keeps its stripe. This frame-by-frame check is what I do before anything goes to the edit."

### 8:30-9:50 · FAILURE · THE STRANGER AT THE LENS
- **On-screen title:** THIS ONE FAILED
- **Screen recording:** the failed frames from BD005 if present. If AD005 came out clean, show the rejected Flow start frame test of the road (free) where a jogger appeared in the fog and looked into the lens, labeled "start frame test, free".
- **What went wrong:** an extra person appears in the fog and looks straight into the camera. In some outputs, a shadow of a second runner too.
- **Why:** "coastal road at dawn" pulls in joggers from training data, and nothing in the prompt forbids them. A person in the input also always becomes a person in the output.
- **Fix:** "empty two-lane road", "Count of people in frame other than the runner's own legs: zero" and "Count of bystanders looking into the lens: zero"; film the input with nobody around; if it still slips, cover the 1 second with b-roll E03 (fog over water) in the edit.
- **VO:** "Here's the failure. Look in the fog, top left. A jogger who wasn't in my take, looking right at us. A road at dawn means runners to the model. I never said there weren't any. The fix is a count. Zero people. Zero bystanders looking at the lens. Counts work better than 'no people', because the model reads a number as a rule."

### 9:50-10:06 · TALKING HEAD (TH11, TH12)

**TH11** (9:50-9:58)
- TH line: "The last step is the edit. And it's the part that sells the idea."
- Framing: same. Veo note: relaxed, small smile.

*Extend*

**TH12** (9:58-10:06)
- TH line: "Split screen, synced to the frame. Raw on the left, film on the right."
- Framing: same. Veo note: both hands frame a split in the air.

### 10:06-11:30 · STEP 5 · THE SPLIT-SCREEN EDIT
- **On-screen title:** STEP 5 · SPLIT SCREEN
- **Screen recording:** NEW Clip on `YT003 · screen rec · edit`: pyCapCut draft with two tracks (raw left, film right, 540 px each on 1080x1920), sync on the first footstep sound, then CapCut: music on beat, a "SAME TAKE" kicker, captions, monogram, export.
- **VO:** "The draft script puts the raw take on the left and the film on the right, half width each. I sync them on the first footstep. Then music, on the beat, under the native footsteps. One kicker: same take. No explanation. The split screen does the explaining."

### 11:30-12:10 · CLOSING TALKING HEAD (TH13 to TH17)

**TH13** (11:30-11:38)
- TH line: "Your phone is enough for the movement. The model does the world around it."
- Framing: same. Veo note: holds up phone, sets it down.

*Extend*

**TH14** (11:38-11:46)
- TH line: "Every prompt from this video is free at marcosmaia.ai/prompts."
- Framing: same. Veo note: slow nod.

*Extend*

**TH15** (11:46-11:54)
- TH line: "If you want one for your product, DM me BRIEF."
- Framing: same. Veo note: open hand toward lens.

*Extend*

**TH16** (11:54-12:02)
- TH line: "Send me twenty seconds from your phone. I'll show you what it can become."
- Framing: same. Veo note: warm, small nod.

*Extend*

**TH17** (12:02-12:10)
- TH line: "Next Saturday is Halloween. A horror-style ad that's still safe to run."
- Framing: same. Veo note: raises one eyebrow, ends on hold.

### 12:10-12:30 · END CARD
Lockup on Screen, "Prompts free at marcosmaia.ai/prompts", "DM BRIEF". End screen: YT002 and YT004.

## 4. Chapters

```
0:00 Phone take vs commercial
0:20 What video-to-video does
0:52 Step 1: filming the input take
2:46 Step 2: what to keep, what to swap
4:46 Step 3: the video-to-video prompt
7:06 Step 4: generate and compare
8:30 The stranger in the fog
10:06 Step 5: the split-screen edit
11:30 Free prompts
```

## 5. Description (EN)

```
I filmed 18 seconds barefoot on a beach with my phone. One video-to-video generation turned the same walk into a running-shoe commercial.
Here's the take, the prompt, the failure and the split-screen edit.

What you'll learn:
How to film an input take that AI can follow
The keep vs swap rule for video-to-video
The Seedance prompt line that locks camera path and timing
Why counts beat "no people" in a prompt
How I sync and edit the split screen

Chapters:
0:00 Phone take vs commercial
0:20 What video-to-video does
0:52 Step 1: filming the input take
2:46 Step 2: what to keep, what to swap
4:46 Step 3: the video-to-video prompt
7:06 Step 4: generate and compare
8:30 The stranger in the fog
10:06 Step 5: the split-screen edit
11:30 Free prompts

Prompts free at marcosmaia.ai/prompts
DM BRIEF on Instagram @marcosmaia.ai or WhatsApp wa.me/5511996129444?text=BRIEF
Work with me: AI Film Pack, 8 ads for US$400.

Fictional brands. Contains AI-generated content.

#AIads #Seedance #VideoToVideo
```

## 6. Production checklist

- **Marcos records:** the iPhone input take (Sun 18/10, per the AD bible), BD005 (covers STEP 3, STEP 4 and the failure if it happened). NEW Clips: `YT003 · screen rec · take list` (30s), `keep swap` (about 4 min), `edit` (about 6 min).
- **Claude generates:** 17 Veo TH blocks, the frame-by-frame comparison, the edit, captions, lower third, end card, thumbnail, description, 3 Shorts. Also the road plate and shoe contract sheet in Flow if AD005 production did not already make them.
- **Flow credits (estimate):** 17 blocks plus 50% margin = about 26 generations, about 520 credits at roughly 20 per 8s block in Veo Fast. Confirm in Flow.
- **Due:** Thu 22/10/2026. Tight: AD005 posts 21/10, so BD005 must be downloaded the same day.

## 7. Shorts cuts

**YT003-S1**
- In/out: 0:00-0:20 plus 7:06-7:40
- 9:16 reframe: raw take stacked on top, film below, synced.
- On-screen hook: SAME WALK, NEW WORLD
- Caption: Top: my phone on a beach. Bottom: the same 18 seconds after one video-to-video generation. Fictional brand, made with AI. Prompt free at marcosmaia.ai/prompts
- Shorts title: My phone clip vs the AI commercial (same walk, same timing)

**YT003-S2**
- In/out: 8:30-9:30
- 9:16 reframe: crop into the fog on the jogger, then the corrected frame.
- On-screen hook: WHO IS THAT
- Caption: A jogger nobody filmed showed up in my AI ad and looked straight at the lens. The fix is one number in the prompt.
- Shorts title: A stranger appeared in my AI ad, and the one-line fix

**YT003-S3**
- In/out: 2:46-3:40
- 9:16 reframe: KEEP and SWAP columns as full-width cards.
- On-screen hook: KEEP THREE, SWAP TWO
- Caption: Video-to-video rule: keep camera path, walk and timing. Swap the world and the object. Ask for more and the model stops following you. DM BRIEF for a free hook.
- Shorts title: The keep vs swap rule for AI video-to-video

An ad set stopped delivering in September. Status: ACTIVE.

The end date had passed. The platform still showed it as active, the ads were approved, and spend was simply zero. It took us too long to notice.

It's the boring failure. That's why it survives.

Before Black Friday I run this on every account I manage:
1. End dates on every campaign and ad set, especially duplicated ones
2. Account status and payment method (an unpaid invoice stops delivery silently)
3. Daily spend versus expected spend, with an alert on zero
4. Frequency on the top ad sets (above 3 means fatigue is coming)
5. Every conversion type counted, WhatsApp conversations included

Ten minutes per account. Black Friday week is a bad week to find out.

#MetaAds #BlackFriday #MediaBuying

# Stories · plano semanal reutilizável (Q4/2026)

Instagram @marcosmaia.ai, todo dia de 07/10/2026 a 03/01/2027, às 10:00 BRT (o feed sai às 13:00, então o story do dia aquece o post). Facebook espelha quando fizer sentido. Tudo em inglês. Marcar "AI info" em todo frame com conteúdo gerado.

Regras:
- 3 a 5 frames por dia. Primeiro frame sempre com texto legível em 1 segundo.
- Um sticker interativo por dia (enquete, caixa de pergunta, quiz, slider ou link).
- O destaque certo recebe o story no mesmo dia: ADS · THIS WEEK · HOW I MAKE IT · PROMPTS · PACKS (doc 48 e doc 51).
- Família real só se o Marcos quiser, nunca gerada. Rosto do Marcos é sempre real nos stories.
- Link do DM BRIEF: `wa.me/5511996129444?text=BRIEF` (trocar pelo site quando `marcosmaia.ai` estiver no ar).
- Resposta a DM BRIEF: o hook grátis sai em 24h, feito no Flow (créditos), nunca do pool de Seedance.

## Grade da semana

| Dia | Tema | Frames | Sticker | Quem produz | Destaque |
|---|---|---|---|---|---|
| **Seg** | The ad of the day | 1) 3s do AD com "NEW AD AT 1 PM" 2) o brief em 1 linha 3) "would you run it?" | Enquete: "Run it / Fix the hook" | Claude (corte do AD) | ADS |
| **Ter** | This week's news | 1) capa do WV 2) a notícia que mais importa em 1 frase 3) caixa de pergunta | Caixa: "What should I test next?" | Claude (frames do WV) | THIS WEEK |
| **Qua** | Real behind the scenes | 1) foto ou vídeo real do iPhone (mesa, tela, praia) 2) uma frase do que está sendo feito 3) o resultado parcial | Slider: "how real does this look?" | **Marcos** (filma 15 a 30s no celular) | HOW I MAKE IT |
| **Qui** | Prompt teaser / 3 HOOKS vote | Semana com 3 HOOKS: os 3 hooks em 3 frames + enquete A/B/C. Semana sem: um trecho do prompt do PD com "full prompt at 1 PM" | Enquete A/B/C ou quiz "which line controls the camera?" | Claude | PROMPTS |
| **Sex** | DM BRIEF | 1) "Send me your product, get a free hook in 24h" 2) um hook grátis entregue na semana (só com permissão de quem pediu; sem permissão, um hook de marca fictícia) 3) link BRIEF | Link BRIEF | **Marcos** (escolhe o hook e pede permissão) + Claude (arte) | PACKS |
| **Sáb** | YouTube + THE BRAND | 1) thumb do YT com sticker de link 2) 3s do episódio do THE BRAND 3) "which episode was your favorite?" | Link YouTube + enquete | Claude | ADS |
| **Dom** | Real life | 1 a 3 frames reais: praia, café, rotina de 4 horas. Sem IA, sem venda | Nenhum ou emoji slider | **Marcos** | (sem destaque) |

## Textos prontos (EN), para variar ao longo das semanas

**Seg (enquete)**
- "New ad at 1 PM. One-line brief: [BRIEF]. Would you run it?"
- "This one was one AI generation. Would you put money behind it?"

**Ter (caixa de pergunta)**
- "4 things changed this week. Ask me what any of them means for your ads."
- "What should I test next? Tool, format, hook, anything."

**Qua (bastidor)**
- "What my desk looks like while an ad renders."
- "Raw take vs what it became. Full thing at 1 PM."
- "Filming the iPhone clip for Monday's ad." (domingo anterior ao PHONE TO FILM)

**Qui**
- "Three openings, one ad. Which one stops you? A, B or C."
- "This line in the prompt controls the camera. Full prompt free at 1 PM."

**Sex (DM BRIEF)**
- "Send me your product and who buys it. I'll make you one free hook in 24h. Tap the link."
- "Made this for someone who sent BRIEF this week. Your turn."

**Sáb**
- "New tutorial on YouTube. Tap to watch."
- "THE BRAND, episode [N]. She still doesn't exist."

**Dom**
- Sem texto de venda. No máximo uma legenda curta e real ("Sunday office.").

## Datas especiais

| Data | Story |
|---|---|
| Sáb 31/10 Halloween | Bastidor do AD008 (costume shop) + enquete "trick or treat: which hook?" |
| Qui 26/11 Thanksgiving | "Happy Thanksgiving to everyone in the US" + o TG001 em 3 frames |
| Sex 27/11 Black Friday | Sem desconto. Frame "No Black Friday discount. Same free hook as every week." + link BRIEF |
| Seg 30/11 Cyber Monday | Enquete "Did your Black Friday ads hit?" (Yes / Not yet) |
| Qui 24/12 e

[...] full plan in outputs/q4/stories_q4.md

# AD011 · ONE BRIEF #3 · EMBER & OAK (a Black Friday candle ad without a discount sticker)

- **Post:** Mon 02/11/2026 · Instagram, TikTok and Facebook 13:00 BRT · YouTube Short 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for November 2026 (slot 1)
- **Format:** 9:16 · 30s · native sound, no music in the generation · every shot starts and ends on a still moment so YT005 can cut 5 angle versions from it
- **Linked:** BD011 · PD005 (Prompt Drop: a 30-second ad in one generation) · YT005 (Black Friday playbook) · LinkedIn LI021
- Fictional brand. Spec ad. AI-generated content disclosed. Same product contract as AD007.

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: Black Friday authority, DM BRIEF from gift and home brands.</perfil>
  <publico>Small DTC gift brands: "My Black Friday ad is a red sticker and a percentage."</publico>
  <tese>Sell the gift moment first; the offer lives in the last seconds and in the edit, never painted into the scene.</tese>
  <numeros_permitidos>none (the offer card is written in the edit by the brand; spec version uses "Black Friday weekend" with no percentage)</numeros_permitidos>
  <proibido>No sale signs, no price tags, no percentages inside the generation, no "Black Friday" words in the prompt (they make the model paint signage), no real brands, no dashes, no AI clichés.</proibido>
  <ativos>@Creator = MIA; @Product = EMBER & OAK jar contract (same file as AD007); @Location = cozy apartment plate, evening</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16</modelo>
</brief>
```

## 2. Hooks

| # | Formula | Hook | Status |
|---|---|---|---|
| 1 | Specific pain | MIA holding a gift list: "Six people. One weekend. No ideas." | **CHOSEN** |
| 2 | Concrete promise | "One gift that works for everyone on your list." | A/B kept |
| 3 | Pattern interrupt | Match flare in a dark room, then her face lit | A/B kept |
| 4 | Negation | "Don't buy another candle until you smell this one." | backup |
| 5 | Result first | Wrapped jar with a tag on a doorstep | backup |

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 0-5s | Hook | 35 mm | Push-in at 0.2 m/s for 1 m | MIA on the couch, a handwritten paper list in hand (lines unreadable), taps it with a pen | Early dark, one warm floor lamp | {Six people. One weekend. Um, no ideas.} | <pen tap at 1s> | brief card before (edit) |
| 2 | 5-11s | Problem | 50 mm | Lateral dolly left at 0.2 m/s for 1.2 m | She drops the list on the coffee table, rubs her eyes, laughs at herself | Same | {Everything online looks the same.} | <paper on wood, sigh> | captions |
| 3 | 11-18s | Product | 85 mm | Push-in at 0.1 m/s for 0.7 m | She lifts the lid of the EMBER & OAK jar, smells it, eyes close | Warm lamp key, candle on the table already lit | {Okay. This smells like November.} | <lid off, small inhale> | "EMBER & OAK" lower third |
| 4 | 18-25s | Proof | 35 mm top-down | Locked-off top-down | Her hands wrap the jar in kraft paper with a twine bow, a blank tag | Warm overhead | {One for everyone. Done.} | <paper fold, twine pull> | captions |
| 5 | 25-30s | CTA | 85 mm | Push-in at 0.1 m/s for 0.4 m | She holds the wrapped jar to the lens, smiles | Lamp key | {Order by Sunday. It arrives wrapped.} | <fireplace crackle off screen> | offer card (edit) + end card |

## 4. References needed

- **@Creator · MIA** `clone/referencias/cast/MIA_sheet_video.webp` (identity and wardrobe; never inherit flat light).
- **@Product · EMBER & OAK** `clone/referencias/products/EMBER_OAK_contract_sheet.webp` (reused from AD007, unchanged; never inherit grey sweep).
- **@Location · cozy apartment** `clone/referencias/locations/AD011_apartment_evening.webp`. Flow prompt: "Empty cozy city apartment living room in early evening, vertical 9:16, a camel linen couch, a round walnut coffee table, a brass floor lamp glowing, a bookshelf with plants, a window with dark blue sky and blurred city lights. No people, no text, no decorations with words."
- **Start frame test (free):** shot 4 top-down (wrapping) to check the jar stays the same size in the paper.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 direct-response gift ad for EMBER & OAK candles, cut hard between five camera positions, all sound generated natively in sync with the picture. No music. Every shot begins and ends on a still moment so it can be used alone, and no line of dialogue crosses a cut.
@Creator is the identity and wardrobe reference for MIA: a 30-year-old woman, shoulder-length dark brown hair with curtain bangs, light olive skin with a few freckles on the nose, small gold stud earrings; wearing an open oversized light-blue cotton shirt over a cream ribbed tank, high-waisted straight black trousers, white sneakers. Never inherit the sheet's flat light.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: a squat amber glass candle jar about 9 cm tall and 8 cm wide, fits in one adult palm; cream paper label on the front with the wordmark EMBER & OAK in black serif capitals above a thin single oak leaf line drawing; pale cream wax, one cotton wick; matte black metal lid. Never redesigned, label always facing camera when shown, no extra text.
@Location is the layout reference: camel linen couch, round walnut coffee table, brass floor lamp, bookshelf with plants, window with blurred city lights at early dark. Any incidental signage stays generic and unreadable.

PART 2 · SHOTS
[0-5s] Shot 1. Camera: 35mm, push-in at 0.2 m/s for 1 m. MIA on the couch holds a handwritten paper list, lines too small to read, and taps it with a pen, line 1. Cut.
[5-11s] Shot 2. Camera: 50mm, lateral dolly left at 0.2 m/s for 1.2 m. She drops the list on the table, rubs her eyes with two fingers and laughs at herself, line 2. Cut.
[11-18s] Shot 3. Camera: 85mm, push-in at 0.1 m/s for 0.7 m. She lifts the lid of the jar, brings it under her nose, eyes close, line 3. Cut.
[18-25s] Shot 4. Camera: 35mm top-down, locked-off. Her hands wrap the jar in kraft paper and tie a twine bow with a blank tag, line 4. Cut.
[25-30s] Shot 5. Camera: 85mm, push-in at 0.1 m/s for 0.4 m. She holds the wrapped jar toward the lens and smiles, line 5.
Dialogue, American English, verbatim, in this order:
1. "Six people. One weekend. Um, no ideas."
2. "Everything online looks the same."
3. "Okay. This smells like November."
4. "One for everyone. Done."
5. "Order by Sunday. It arrives wrapped."
Sound, native: pen tap at 1s; paper dropped on wood and a sigh at 7s; lid lifted and a small inhale at 13s; paper fold and twine pull at 20s; fireplace crackle off screen at 27s. No music, no score.
Style: 35 to 85mm primes, warm lamp light against blue dusk, honest skin texture, fine 35mm grain.
Negatives: no on-screen text, no sale signs, no price tags, no percentages, no shopping bags with logos, no watermarks, no logos other than the product label; no extra people looking into the lens; the jar never changes shape or label.
Count of MIA in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame other than the product label: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot, concrete physics, fits time, lines under 12 words.
- [x] References with function and never inherit; identity verbatim.
- [x] "Black Friday" kept out of the prompt (signage risk, see YT005 failure block).
- [x] No music; all offer text in the edit; fictional brand.

## 7. Edit (CapCut)

1. **0.0-2.0s brief card** over **G05** (gift wrapped in kraft paper): "Black Friday ad for my candle brand, under 30 seconds." Kicker "ONE BRIEF #3".
2. **2.0-32.0s:** shots 1 to 5.
3. **Offer card at 27.0s (edit only):** "BLACK FRIDAY WEEKEND · SHIPS WRAPPED". For the brand version, the real offer goes here.
4. Music: warm acoustic, around 90 BPM. Captions Pop on "six", "November", "wrapped".
5. Fallback: **C02** (kraft box opening) for the wrap if shot 4 fails; **C07** for the end card background.
6. The five angle cuts for YT005 are built from this take (matrix in YT005).

## 8. Captions

**Instagram / Facebook**
> A Black Friday ad with no discount sticker in it.
> In November every ad has the same red percentage, so it reads as wallpaper.
> This one sells the gift moment first: six names on a list, one candle that solves it.
> The offer goes in the last seconds, in the edit. The model never paints a sale sign.
> DM BRIEF and I'll make you one free hook in 24h.
> Fictional brand. Made with AI.
> #blackfriday #aiads #giftguide #seedance #creativestrategy

**TikTok**
> black friday ad, zero discount stickers. the gift moment sells, the offer closes. fictional brand, made with AI.

**YouTube Short**
- Title: A Black Friday ad without a discount sticker (AI spec ad)
- Description: Gift first, offer last. Fictional brand, made with AI. Prompts free at marcosmaia.ai/prompts

## 9. BD011 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD011 · screen rec · AD011` · browser tab only.
1. Show the brief line typed in Claude and the 5 shot table.
2. Paste the prompt; pause on "Every shot begins and ends on a still moment".
3. Pause on the Negatives line (no sale signs, no percentages).
4. Attach MIA, the jar (same file as AD007) and the apartment plate; generate; playback.

**VO script (about 50 seconds):**
> Black Friday brief. Candle brand, under thirty seconds.
> First decision: the words Black Friday never go into the prompt.
> Write them and the model paints sale signs and fake prices.
> The offer lives in the edit, where I can change it.
> Second decision: every shot starts and ends still.
> That way I can cut five different openings from one take.
> Same jar as two weeks ago. Same contract file.
> Here it is. A gift, a list, and no sticker.
> Full prompt free on my site.

**BD caption:**
> Why "Black Friday" never goes in my video prompt, and how one take becomes five angle versions. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Holiday sale ad built to be cut apart (5 standalone shots, offer in the edit)",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[CREATOR BLOCK]", "[PRODUCT CONTRACT]", "[GIFT PROBLEM LINE]", "[LINES 2-5]"],
  "tips": [
    "Keep the holiday name out of the prompt; describe the mood instead.",
    "Start and end every shot still so any shot can open the ad."
  ],
  "used_in": ["AD011", "BD011", "PD005", "YT005"],
  "public": true
}
```

Feeds **PD005** ("A 30-second ad in one generation").

# AD010 · THE BRAND ep. 3 · NORTHSHORE COLD BREW ("The product shot that took 12 tries")

- **Post:** Sat 31/10/2026 (Halloween) · Instagram, TikTok and Facebook 13:00 BRT · YouTube Short 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for October 2026 (slot 10)
- **Format:** 9:16 · 30s · native sound, no music in the generation
- **Linked:** BD010 (screen rec) · PD004 (Prompt Drop: the product contract) · YT009 (tutorial: the product contract)
- Fictional brand. Spec ad. AI-generated content disclosed. Season arc: ep1 Day 1 (AD003) → ep2 casting (AD006) → **ep3 the product shot**.

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: series retention (follow for ep. 4) and authority on product consistency.</perfil>
  <publico>DTC founders afraid AI will redesign their packaging: "It always changes my label."</publico>
  <tese>The can looks the same because it has a contract; the "12 tries" are the start frame tests, free in Flow, before one Seedance generation.</tese>
  <numeros_permitidos>none (the "12 tries" refers to free start frame tests shown in BD010; if fewer were needed, retitle to the real count)</numeros_permitidos>
  <proibido>No metrics, no sales, no follower counts, no health claims about caffeine, no real brands, no gore for Halloween, no dashes, no AI clichés.</proibido>
  <ativos>@Creator = NORA sheet; @Product = NORTHSHORE can contract (ORIGINAL BLACK); @Location = Northshore shop plate, evening light</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16</modelo>
</brief>
```

**Title rule:** "12 tries" must match the real number of start frame tests recorded in BD010. Claude updates title, caption and dialogue line 1 to the real count before export.

## 2. Hooks

| # | Formula | Hook | Status |
|---|---|---|---|
| 1 | In medias res | NORA sets the can down for the umpteenth time, sighs: "Try twelve. Okay." | **CHOSEN** |
| 2 | Specific pain | "AI kept redrawing my can." | A/B kept |
| 3 | Pattern interrupt | The can spins on the counter alone and stops, label perfectly to camera | A/B kept |
| 4 | Negation | "This is not a render." | backup |
| 5 | Result first | Hero macro of the can first | backup |

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 0-5s | Hook | 35 mm | Handheld drift left 0.2 m | NORA places the can on the oak counter, rotates it a quarter turn so the band faces camera, steps back | Evening: black pendant warm, window dark blue | {Try twelve. Okay.} | <can on wood at 1s> | "THE BRAND · Ep. 3" card |
| 2 | 5-12s | Problem | 50 mm | Push-in at 0.15 m/s for 1 m | She holds the can next to her hand, checking size against her palm, squints | Pendant key, small carved pumpkin glowing at frame edge | {Same height as my hand. Same band. Um, no new letters.} | <harbor wind against window> | captions |
| 3 | 12-20s | Product | 100 mm macro | Orbit 30 degrees right at constant speed | Macro of the can with condensation, the wave line and band sharp, cold brew poured into a glass of ice behind | Hard rim light from the window side, warm fill | none | <tab hiss at 13s, pour, ice> | "NORTHSHORE" lower third |
| 4 | 20-26s | Proof | 50 mm | Locked-off | NORA takes a sip from the glass, nods, holds the can up beside her face, label to camera | Pendant key | {That's the one. That's the can.} | <glass on wood> | captions |
| 5 | 26-30s | CTA | 85 mm | Push-in at 0.1 m/s for 0.4 m | She looks into the lens with a tired smile | Pendant key, harbor bell outside | {Next week, it goes live. (laughs)} | <harbor bell far away> | End card |

## 4. References needed

**@Creator · NORA** · `clone/referencias/cast/NORA_sheet_video.webp` (same file as ep1 and ep2)
- Function: identity and locked wardrobe. Never inherit flat light.

**@Product · NORTHSHORE ORIGINAL BLACK** · `clone/referencias/products/NORTHSHORE_contract_sheet.webp`
- Function: the can. Never inherit grey sweep. This episode is the proof that the contract works, so the start frame tests are recorded (BD010).

**@Location · Northshore shop, evening** · `clone/referencias/locations/NORTHSHORE_shop_evening.webp`
- Function: same brick wall, oak counter, steel shelf with cans, window. A single small carved pumpkin is added in the prompt for Halloween, nothing else changes.

**Start frame tests (free, Flow, all recorded for BD010):** shot 3 macro repeated until the band, the wave line and the wordmark hold. Keep every failed test (wrong band height, extra text, can too tall) for the episode and YT009.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 behind-the-brand episode for NORTHSHORE COLD BREW, cut hard between five camera positions, all sound (dialogue, foley, ambience) generated natively in sync with the picture. No music.
@Creator is the identity and wardrobe reference for NORA: a 28-year-old woman, auburn hair in a low messy bun with loose strands at the temples, pale skin with freckles across nose and cheeks, green-grey eyes, a single small silver hoop in her left ear; wearing an oatmeal chunky knit sweater with sleeves pushed to the elbow under a dark forest-green canvas apron with one chest pocket, dark jeans, worn brown leather boots. Never inherit the sheet's flat light.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: a 12 fl oz slim aluminum can, about 16 cm tall and 5.8 cm wide, about the length of an adult hand from wrist to fingertip; matte deep-teal body; a cream horizontal band around the middle third with a thin single wave line drawn in teal and the wordmark NORTHSHORE in tall condensed teal capitals; black pull tab; brushed silver top and bottom rims. Never redesigned, label always facing camera when shown, no extra text.
@Location is the Northshore shop in the evening: exposed red-brick back wall, one long reclaimed-oak counter with a burr grinder and a glass cold-brew tower, a tall steel shelf with rows of the teal cans, a large multi-pane window with dark blue harbor dusk outside, a black pendant lamp over the counter. One small carved pumpkin with a candle sits at the far end of the counter. Any incidental signage stays generic and unreadable.

PART 2 · SHOTS
[0-5s] Shot 1. Camera: 35mm, handheld drift left 0.2 m. NORA sets the can on the oak counter, turns it a quarter turn so the band faces camera, steps back, line 1. Cut.
[5-12s] Shot 2. Camera: 50mm, push-in at 0.15 m/s for 1 m. She holds the can beside her open right hand to compare its height with her palm, squints at it, line 2. Cut.
[12-20s] Shot 3. Camera: 100mm macro, orbit 30 degrees right at constant speed. The can with cold condensation, band and wave line sharp; behind it cold brew pours into a glass of ice. Cut.
[20-26s] Shot 4. Camera: 50mm, locked-off. NORA sips from the glass, nods, raises the can beside her face, label to camera, line 3. Cut.
[26-30s] Shot 5. Camera: 85mm, push-in at 0.1 m/s for 0.4 m. She looks into the lens with a tired smile, line 4.
Dialogue, American English, verbatim, in this order:
1. "Try twelve. Okay."
2. "Same height as my hand. Same band. Um, no new letters."
3. "That's the one. That's the can."
4. "Next week, it goes live. (laughs)"
Sound, native: can set on wood at 1s; harbor wind against the window at 7s; tab hiss at 13s, pour and ice at 15s; glass set on wood at 24s; a harbor bell far away at 28s. No music, no score.
Style: handheld documentary on 35 to 100mm primes, warm tungsten pendant against blue dusk, fine 16mm grain, cleaner and sharper on shot 3.
Negatives: no on-screen text, no watermarks, no logos other than the product label; no extra people; the can never changes shape, band, color or wordmark; no second wordmark anywhere; no health claims; nothing gory or scary.
Count of NORA in frame: one. Count of cans in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame other than the product label: zero.
```

## 6. Pre-generation checklist

- [x] One camera move per shot? Yes.
- [x] Concrete physics? Yes. Quarter turn, can beside the palm, sip.
- [x] Fits the time? Yes.
- [x] Lines max 12 words? Yes.
- [x] @references with function and never inherit? Yes.
- [x] Identity block verbatim, same as ep1/ep2? Yes.
- [x] Adjectives replaced? Yes.
- [x] Language? American English.
- [x] "No music"? Yes.
- [x] Text in edit? Yes.
- [x] House rules: no metrics, fictional brand? Yes.

## 7. Edit (CapCut)

1. **0.0-1.5s:** card "THE BRAND · Ep. 3 · The product shot" over a 1.5s grid of the failed start frame tests (from BD010), fast cuts on the beat.
2. **1.5-31.5s:** shots 1 to 5.
3. Optional insert **C05** (plain can rotating on a turntable) only if shot 3 fails; never use it as the hero, since it is unlabeled.
4. Music: slow indie folk around 80 BPM, ducked under dialogue.
5. Captions: Pop on "twelve", "hand", "can".
6. Watermark, end card "Prompts free at marcosmaia.ai/prompts · DM BRIEF" plus "Ep. 4 next Saturday".

## 8. Captions

**Instagram / Facebook**
> THE BRAND, ep. 3: the product shot that took 12 tries.
> The 12 tries were free. They were start frames in Flow, not videos.
> The can has a contract: height of a hand, a cream band, one wave line, one wordmark.
> When the test still frame held the band, I spent one generation. Not before.
> Ep. 4 next Saturday: the first ad goes live.
> Fictional brand. Made with AI.
> #thebrand #aiads #productphotography #seedance #coldbrew

**TikTok**
> ep 3: the can kept changing until it didn't. how i lock packaging in AI video. fictional brand, made with AI.

**YouTube Short**
- Title: THE BRAND ep. 3: the AI product shot that took 12 tries
- Description: How a product contract keeps packaging identical. Fictional brand, made with AI.

## 9. BD010 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD010 · screen rec · AD010`
- **Recording rule:** browser tab only.

**What Marcos records:**
1. The Flow session with every start frame test of the macro shot, one after another, including the failed ones.
2. Pasting the Seedance prompt, pausing on the PRODUCT CONTRACT and on "Count of cans in frame: one".
3. Attaching NORA, the can contract and the evening plate.
4. Generate and wait; playback.

**VO script (about 55 seconds):**
> Episode three. The product shot.
> Here are the tries. Band too high. A second word on the can. A can the size of a bottle.
> All of these were free. Still frames in Flow.
> Each failure taught the contract something. Height of a hand. One wave line. One wordmark.
> When the still held, I spent the video.
> One generation. The can doesn't move. Not the band, not the letters.
> Next week the brand runs its first ad.
> Full prompt free on my site.

**BD caption:**
> 12 free start frames before one video generation: how the Northshore can stopped changing. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Product contract for packaging that never changes (can, bottle, jar)",
  "category": "product",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "attach": ["@Product contract sheet: front, side, back, in hand, scale"],
  "variables": ["[CONTAINER + SIZE VS HAND]", "[BODY COLOR]", "[LABEL LAYOUT]", "[WORDMARK]", "[CAP OR TAB]"],
  "tips": [
    "Give the size in relation to a hand; models understand hands better than centimeters.",
    "Add 'Count of [product] in frame: one' to stop duplicates on shelves."
  ],
  "used_in": ["AD010", "BD010", "PD004", "YT009"],
  "public": true
}
```

Feeds **PD004** ("The product contract") and **YT009**.

Black Friday is 24 days away. Here's what changed this week in the tools you'll use to make the ads.

Four items, official sources only, each with what it means for your Q4 creative.

The one I'd act on before Black Friday: [SYNC: WV005 key slide headline, plus why]

If you're still producing your Black Friday creatives, this is the week to lock the workflow, not to switch tools.

#AIvideo #BlackFriday

## First comment (post it right after publishing)

Sources:
[SYNC: the 4 official links from WV005]

Remember the candle brand from last week? It's back for Black Friday. Same jar, same label, same light.

Brief: "Black Friday ad for my candle brand, under 30 seconds."

What I avoided on purpose: the red discount sticker. In November every ad in the feed has one, so it reads as wallpaper.

What I used instead: the gift moment. Someone deciding who gets the candle. The offer lives in the last 3 seconds and in the caption, after the viewer already wants the thing.

Consistency across ads is the question every brand asks me about AI. This is the answer: one product contract, reused in every prompt.

Fictional brand (EMBER & OAK), spec ad, made with AI.

#AIads #BlackFriday

## First comment (post it right after publishing)

Every prompt I use is free here: marcosmaia.ai/prompts
(Until the site is live, use: wa.me/5511996129444?text=PROMPT)

# AD011 · ONE BRIEF #3 · EMBER & OAK (a Black Friday candle ad without a discount sticker)

- **Post:** Mon 02/11/2026 · Instagram, TikTok and Facebook 13:00 BRT · YouTube Short 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for November 2026 (slot 1)
- **Format:** 9:16 · 30s · native sound, no music in the generation · every shot starts and ends on a still moment so YT005 can cut 5 angle versions from it
- **Linked:** BD011 · PD005 (Prompt Drop: a 30-second ad in one generation) · YT005 (Black Friday playbook) · LinkedIn LI021
- Fictional brand. Spec ad. AI-generated content disclosed. Same product contract as AD007.

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: Black Friday authority, DM BRIEF from gift and home brands.</perfil>
  <publico>Small DTC gift brands: "My Black Friday ad is a red sticker and a percentage."</publico>
  <tese>Sell the gift moment first; the offer lives in the last seconds and in the edit, never painted into the scene.</tese>
  <numeros_permitidos>none (the offer card is written in the edit by the brand; spec version uses "Black Friday weekend" with no percentage)</numeros_permitidos>
  <proibido>No sale signs, no price tags, no percentages inside the generation, no "Black Friday" words in the prompt (they make the model paint signage), no real brands, no dashes, no AI clichés.</proibido>
  <ativos>@Creator = MIA; @Product = EMBER & OAK jar contract (same file as AD007); @Location = cozy apartment plate, evening</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16</modelo>
</brief>
```

## 2. Hooks

| # | Formula | Hook | Status |
|---|---|---|---|
| 1 | Specific pain | MIA holding a gift list: "Six people. One weekend. No ideas." | **CHOSEN** |
| 2 | Concrete promise | "One gift that works for everyone on your list." | A/B kept |
| 3 | Pattern interrupt | Match flare in a dark room, then her face lit | A/B kept |
| 4 | Negation | "Don't buy another candle until you smell this one." | backup |
| 5 | Result first | Wrapped jar with a tag on a doorstep | backup |

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 0-5s | Hook | 35 mm | Push-in at 0.2 m/s for 1 m | MIA on the couch, a handwritten paper list in hand (lines unreadable), taps it with a pen | Early dark, one warm floor lamp | {Six people. One weekend. Um, no ideas.} | <pen tap at 1s> | brief card before (edit) |
| 2 | 5-11s | Problem | 50 mm | Lateral dolly left at 0.2 m/s for 1.2 m | She drops the list on the coffee table, rubs her eyes, laughs at herself | Same | {Everything online looks the same.} | <paper on wood, sigh> | captions |
| 3 | 11-18s | Product | 85 mm | Push-in at 0.1 m/s for 0.7 m | She lifts the lid of the EMBER & OAK jar, smells it, eyes close | Warm lamp key, candle on the table already lit | {Okay. This smells like November.} | <lid off, small inhale> | "EMBER & OAK" lower third |
| 4 | 18-25s | Proof | 35 mm top-down | Locked-off top-down | Her hands wrap the jar in kraft paper with a twine bow, a blank tag | Warm overhead | {One for everyone. Done.} | <paper fold, twine pull> | captions |
| 5 | 25-30s | CTA | 85 mm | Push-in at 0.1 m/s for 0.4 m | She holds the wrapped jar to the lens, smiles | Lamp key | {Order by Sunday. It arrives wrapped.} | <fireplace crackle off screen> | offer card (edit) + end card |

## 4. References needed

- **@Creator · MIA** `clone/referencias/cast/MIA_sheet_video.webp` (identity and wardrobe; never inherit flat light).
- **@Product · EMBER & OAK** `clone/referencias/products/EMBER_OAK_contract_sheet.webp` (reused from AD007, unchanged; never inherit grey sweep).
- **@Location · cozy apartment** `clone/referencias/locations/AD011_apartment_evening.webp`. Flow prompt: "Empty cozy city apartment living room in early evening, vertical 9:16, a camel linen couch, a round walnut coffee table, a brass floor lamp glowing, a bookshelf with plants, a window with dark blue sky and blurred city lights. No people, no text, no decorations with words."
- **Start frame test (free):** shot 4 top-down (wrapping) to check the jar stays the same size in the paper.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 direct-response gift ad for EMBER & OAK candles, cut hard between five camera positions, all sound generated natively in sync with the picture. No music. Every shot begins and ends on a still moment so it can be used alone, and no line of dialogue crosses a cut.
@Creator is the identity and wardrobe reference for MIA: a 30-year-old woman, shoulder-length dark brown hair with curtain bangs, light olive skin with a few freckles on the nose, small gold stud earrings; wearing an open oversized light-blue cotton shirt over a cream ribbed tank, high-waisted straight black trousers, white sneakers. Never inherit the sheet's flat light.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: a squat amber glass candle jar about 9 cm tall and 8 cm wide, fits in one adult palm; cream paper label on the front with the wordmark EMBER & OAK in black serif capitals above a thin single oak leaf line drawing; pale cream wax, one cotton wick; matte black metal lid. Never redesigned, label always facing camera when shown, no extra text.
@Location is the layout reference: camel linen couch, round walnut coffee table, brass floor lamp, bookshelf with plants, window with blurred city lights at early dark. Any incidental signage stays generic and unreadable.

PART 2 · SHOTS
[0-5s] Shot 1. Camera: 35mm, push-in at 0.2 m/s for 1 m. MIA on the couch holds a handwritten paper list, lines too small to read, and taps it with a pen, line 1. Cut.
[5-11s] Shot 2. Camera: 50mm, lateral dolly left at 0.2 m/s for 1.2 m. She drops the list on the table, rubs her eyes with two fingers and laughs at herself, line 2. Cut.
[11-18s] Shot 3. Camera: 85mm, push-in at 0.1 m/s for 0.7 m. She lifts the lid of the jar, brings it under her nose, eyes close, line 3. Cut.
[18-25s] Shot 4. Camera: 35mm top-down, locked-off. Her hands wrap the jar in kraft paper and tie a twine bow with a blank tag, line 4. Cut.
[25-30s] Shot 5. Camera: 85mm, push-in at 0.1 m/s for 0.4 m. She holds the wrapped jar toward the lens and smiles, line 5.
Dialogue, American English, verbatim, in this order:
1. "Six people. One weekend. Um, no ideas."
2. "Everything online looks the same."
3. "Okay. This smells like November."
4. "One for everyone. Done."
5. "Order by Sunday. It arrives wrapped."
Sound, native: pen tap at 1s; paper dropped on wood and a sigh at 7s; lid lifted and a small inhale at 13s; paper fold and twine pull at 20s; fireplace crackle off screen at 27s. No music, no score.
Style: 35 to 85mm primes, warm lamp light against blue dusk, honest skin texture, fine 35mm grain.
Negatives: no on-screen text, no sale signs, no price tags, no percentages, no shopping bags with logos, no watermarks, no logos other than the product label; no extra people looking into the lens; the jar never changes shape or label.
Count of MIA in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame other than the product label: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot, concrete physics, fits time, lines under 12 words.
- [x] References with function and never inherit; identity verbatim.
- [x] "Black Friday" kept out of the prompt (signage risk, see YT005 failure block).
- [x] No music; all offer text in the edit; fictional brand.

## 7. Edit (CapCut)

1. **0.0-2.0s brief card** over **G05** (gift wrapped in kraft paper): "Black Friday ad for my candle brand, under 30 seconds." Kicker "ONE BRIEF #3".
2. **2.0-32.0s:** shots 1 to 5.
3. **Offer card at 27.0s (edit only):** "BLACK FRIDAY WEEKEND · SHIPS WRAPPED". For the brand version, the real offer goes here.
4. Music: warm acoustic, around 90 BPM. Captions Pop on "six", "November", "wrapped".
5. Fallback: **C02** (kraft box opening) for the wrap if shot 4 fails; **C07** for the end card background.
6. The five angle cuts for YT005 are built from this take (matrix in YT005).

## 8. Captions

**Instagram / Facebook**
> A Black Friday ad with no discount sticker in it.
> In November every ad has the same red percentage, so it reads as wallpaper.
> This one sells the gift moment first: six names on a list, one candle that solves it.
> The offer goes in the last seconds, in the edit. The model never paints a sale sign.
> DM BRIEF and I'll make you one free hook in 24h.
> Fictional brand. Made with AI.
> #blackfriday #aiads #giftguide #seedance #creativestrategy

**TikTok**
> black friday ad, zero discount stickers. the gift moment sells, the offer closes. fictional brand, made with AI.

**YouTube Short**
- Title: A Black Friday ad without a discount sticker (AI spec ad)
- Description: Gift first, offer last. Fictional brand, made with AI. Prompts free at marcosmaia.ai/prompts

## 9. BD011 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD011 · screen rec · AD011` · browser tab only.
1. Show the brief line typed in Claude and the 5 shot table.
2. Paste the prompt; pause on "Every shot begins and ends on a still moment".
3. Pause on the Negatives line (no sale signs, no percentages).
4. Attach MIA, the jar (same file as AD007) and the apartment plate; generate; playback.

**VO script (about 50 seconds):**
> Black Friday brief. Candle brand, under thirty seconds.
> First decision: the words Black Friday never go into the prompt.
> Write them and the model paints sale signs and fake prices.
> The offer lives in the edit, where I can change it.
> Second decision: every shot starts and ends still.
> That way I can cut five different openings from one take.
> Same jar as two weeks ago. Same contract file.
> Here it is. A gift, a list, and no sticker.
> Full prompt free on my site.

**BD caption:**
> Why "Black Friday" never goes in my video prompt, and how one take becomes five angle versions. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Holiday sale ad built to be cut apart (5 standalone shots, offer in the edit)",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[CREATOR BLOCK]", "[PRODUCT CONTRACT]", "[GIFT PROBLEM LINE]", "[LINES 2-5]"],
  "tips": [
    "Keep the holiday name out of the prompt; describe the mood instead.",
    "Start and end every shot still so any shot can open the ad."
  ],
  "used_in": ["AD011", "BD011", "PD005", "YT005"],
  "public": true
}
```

Feeds **PD005** ("A 30-second ad in one generation").

A discount is not an angle. It's a price.

In November everyone has the same percentage off. The ad that wins gives a reason to care before the number shows up.

Five Black Friday angles I write for every product, and none of them needs a fake number:

1. The gift: who is this for, and what does it say about the person giving it
2. The deadline: what really changes after Monday (stock, shipping cutoff, price back)
3. The upgrade: the thing they already own, done better
4. The ritual: the moment of the day this product belongs to
5. The proof: a real reaction, a real review, a real use

The discount goes at the end. By then it's a push, not the pitch.

Open your current Black Friday ad and count how many of the five it uses.

#BlackFriday #CreativeStrategy

# PD005 · A 30-second ad in one generation

Série: PD · Semana de 2026-11-02 · Sugestão: 2026-11-03 (Tue)
Redes: instagram, facebook, linkedin, tiktok

## Instagram · Facebook · LinkedIn

Hook, problem, product, proof, CTA. Five shots, one generation, 30 seconds.

Part 1 builds the world and stays fixed. Part 2 lists the shots with timestamps. Dialogue goes verbatim, in order.

Swipe for the structure. The variables in gold are the only parts you change.

Full prompt, free, no email: marcosmaia.ai/prompts (PL-0010).
Save this post for your next generation. Want it done for your brand? DM BRIEF.

#aiprompts #seedance #aivideo #promptengineering #adcreative #ugcads #aifilmmaking

## TikTok

**Title:** a 30-second ad in one generation

Hook, problem, product, proof, CTA. Five shots, one generation, 30 seconds.

Part 1 builds the world and stays fixed. Part 2 lists the shots with timestamps. Dialogue goes verbatim, in order.

Swipe for the structure. The variables in gold are the only parts you change.

Full prompt, free, no email: marcosmaia.ai/prompts (PL-0010).
Save this post for your next generation. Want it done for your brand? DM BRIEF.

#aiprompts #aivideo #seedance #learnontiktok

# PD005 · A 30-second ad in one generation

Série: PD · Semana de 2026-11-02 · Sugestão: 2026-11-03 (Tue)
Redes: instagram, facebook, linkedin, tiktok

## Instagram · Facebook · LinkedIn

Hook, problem, product, proof, CTA. Five shots, one generation, 30 seconds.

Part 1 builds the world and stays fixed. Part 2 lists the shots with timestamps. Dialogue goes verbatim, in order.

Swipe for the structure. The variables in gold are the only parts you change.

Full prompt, free, no email: marcosmaia.ai/prompts (PL-0010).
Save this post for your next generation. Want it done for your brand? DM BRIEF.

#aiprompts #seedance #aivideo #promptengineering #adcreative #ugcads #aifilmmaking

## TikTok

**Title:** a 30-second ad in one generation

Hook, problem, product, proof, CTA. Five shots, one generation, 30 seconds.

Part 1 builds the world and stays fixed. Part 2 lists the shots with timestamps. Dialogue goes verbatim, in order.

Swipe for the structure. The variables in gold are the only parts you change.

Full prompt, free, no email: marcosmaia.ai/prompts (PL-0010).
Save this post for your next generation. Want it done for your brand? DM BRIEF.

#aiprompts #aivideo #seedance #learnontiktok

# YT004 · How I made a horror-style ad that's safe to run (Halloween breakdown)

| Field | Value |
|---|---|
| Publish | Sat 31/10/2026 11:00 BRT · YouTube long video, 10 to 15 min, 16:9 |
| Target length | 12:30 |
| Linked ADs | AD008 MARLOWE'S COSTUME SHOP (TINY BUSINESS #2, posted Wed 28/10) · BD008 screen rec |
| Seedance use | zero new Seedance: reuses AD008 |
| Playlists | DIRECTOR'S CUT + series playlist TINY BUSINESS |
| isAiGeneratedContent | true |
| Talking head | 16 Veo blocks of 8s = 2:08 |

## 1. Title options

- **Main (63 chars):** How I made a horror-style ad that's safe to run (Halloween)
- Alt 1: Scary, not banned: the Halloween AI ad with zero gore
- Alt 2: A costume shop filmed like a horror trailer (AI ad breakdown)

## 2. Thumbnail brief (brand book section 7)

- **Expression and pose:** Marcos in STUDIO wardrobe, lit from below by a warm candle-like glow, a slow sideways glance toward the ad frame with a slightly raised eyebrow, lips pressed in a faint suspicious smile.
- **Display words:** SCARY, NOT BANNED. Pop word in #FFC718: **NOT**.
- **Beside him:** AD008 frame of LUCIA in the narrow costume shop at night, a row of porcelain masks on velvet stands behind her, one candle, cold blue window light.
- **Layout:** Marcos right 40%, ad frame left 45% in a 9:16 card, text over the top left.
- **Background:** Screen #0F1E2E darkened to near black at the edges, thin Golden fibre line from the bottom left.
- **Monogram:** top left corner.

Image prompt (GPT Image or Flow, 16:9):
```
Use the attached sheet (Marcos BASE v3) as the absolute identity reference: lean face, defined cheekbones, straight prominent nose, warm brown eyes, freckles and small moles, very short buzz-cut hair with scalp stubble, short dark beard 5 to 8 mm, defined mustache. No eyeglasses. Wardrobe: plain black button-up, top button open, sleeves rolled just below the elbow, forearm tattoos exactly as on the sheet. Expression generated in this scene only: slow sideways glance to frame left, one eyebrow slightly raised, faint closed-lip suspicious smile. Light: warm amber glow from below camera right like a candle, cool blue fill from frame left, deep shadows. Placement: subject in the right 40% of a 16:9 frame; left 60% dark navy (#0F1E2E) fading to near black, empty for a composited ad frame. 50mm look, real skin texture, fine grain. No candle visible, no text, no logos, no masks, no second person, nothing gory.
```

## 3. Script outline

**TH set, fixed in every Veo block (Flow, Veo, ingredient = Marcos BASE v3 sheet + STUDIO wardrobe sheet):** black cotton button-up, point collar, top button open, sleeves rolled just below the elbow, tattoos as on the sheet, charcoal trousers. Dark walnut desk, Screen navy wall with one thin warm golden LED strip, monitor glow from camera left. For this episode only: a single lit candle on the desk at frame right, practical light. 35mm, medium close-up, eye level, locked camera with a very slow push. No eyeglasses. Native voice, no music. 1-second hold at the end of each block. Check before every Extend.

### 0:00-0:20 · RESULT FIRST
AD008 plays in full, 9:16 centered on near-black, native sound up: the music-box lullaby jingle, footsteps on old wood, a door bell. No text.

### 0:20-0:52 · TALKING HEAD (TH1 to TH4)
Lower third on TH1: MARCOS MAIA / AI AD DIRECTOR.

**TH1** (0:20-0:28)
- TH line: "That's a costume shop ad. It feels like a horror trailer. There's no blood in it."
- Framing: medium close-up, STUDIO, candle frame right. Veo note: calm, slight lean toward the candle.

*Extend*

**TH2** (0:28-0:36)
- TH line: "No weapons, no gore, no jump scare. And it can run as a paid ad."
- Framing: same. Veo note: three small taps on the desk.

*Extend*

**TH3** (0:36-0:44)
- TH line: "Horror is light, sound and timing. Violence is optional, and it gets you blocked."
- Framing: same. Veo note: half smile on "optional".

*Extend*

**TH4** (0:44-0:52)
- TH line: "I'll show the brief, the negatives, the jingle and the shot that failed."
- Framing: same. Veo note: counts four, ends on hold.

### 0:52-2:30 · STEP 1 · HORROR WITHOUT HARM
- **On-screen title:** STEP 1 · THE SAFE HORROR BRIEF
- **Screen recording:** NEW Clip on `YT004 · screen rec · brief`: Claude chat building two lists from the brief "Costume shop filmed like an elegant horror trailer": SCARY TOOLS (cold window light, one warm candle, slow push-ins, silence before a sound, a music box, masks that don't move) and BANNED (blood, wounds, weapons, gore, anyone in danger, children, sudden face at the lens, flashing).
- **VO:** "The brief: a costume shop filmed like an elegant horror trailer. Before writing a shot, I split horror into two lists. Tools that scare: cold light from a window, one warm candle, slow push-ins, a beat of silence before a sound, a music box. Things that get an ad rejected or a prompt blocked: blood, wounds, weapons, anyone in danger. Children are out too. That's a house rule for every ad I make, and on Halloween the model will add them if you let it. If a shot needs something from the second list, the shot changes."
- **On screen (Claude output excerpt):**
```
SCARY TOOLS: cold blue window light · one warm candle · slow push-in · 1s silence then a sound · music box · masks that never move
BANNED: blood · wounds · weapons · gore · anyone in danger · children · a face jumping at the lens · strobe or flashing
```

### 2:30-2:46 · TALKING HEAD (TH5, TH6)

**TH5** (2:30-2:38)
- TH line: "LUCIA owns the shop. Same sheet, same mustard cardigan, every ad she's in."
- Framing: same. Veo note: small nod.

*Extend*

**TH6** (2:38-2:46)
- TH line: "Then the shop itself, built as an empty plate before anyone walks in."
- Framing: same. Veo note: open palm sweeps right.

### 2:46-4:20 · STEP 2 · LUCIA AND THE SHOP
- **On-screen title:** STEP 2 · CAST AND LOCATION
- **Screen recording:** NEW Clip on `YT004 · screen rec · references`: the LUCIA sheet; Flow with Nano Banana Pro generating the empty shop plate (narrow aisle, racks of capes and velvet coats, porcelain masks on stands, one candle, cold window); the free start frame test of shot 3 (LUCIA lighting the candle).
- **VO:** "LUCIA, from my fixed cast. Mustard cardigan, gold hoops, claw clip. The shop is an empty plate first. Racks of velvet coats, porcelain masks on stands, a window with cold blue street light. Masks are the scary element, and they never move. A mask that turns its head is a jump scare, and a model will happily make one. Start frame test for the candle shot. Her face matches the sheet. The flame reads warm. Good to go."
- **Prompt on screen (plate excerpt):**
```
Empty narrow vintage costume shop at night, vertical 9:16. Racks of velvet capes and long coats on both sides, a row of white porcelain masks on black velvet stands on a high shelf, one lit candle in a brass holder on the counter, a tall window with cold blue street light. No people, no text, no readable signs.
```

### 4:20-4:36 · TALKING HEAD (TH7, TH8)

**TH7** (4:20-4:28)
- TH line: "This is a tiny business ad, so the music is generated inside the video."
- Framing: same. Veo note: taps a slow three-beat rhythm.

*Extend*

**TH8** (4:28-4:36)
- TH line: "A music-box lullaby with lyrics I wrote word for word. No licensed track."
- Framing: same. Veo note: half smile.

### 4:36-7:00 · STEP 3 · THE PROMPT: SHOTS, JINGLE, NEGATIVES
- **On-screen title:** STEP 3 · THE PROMPT
- **Screen recording:** BD008 (ClickUp Clip on `BD008 · screen rec · AD008`): pasting PART 1 and PART 2, slow scroll, zoom on the jingle block and on the negatives.
- **VO:** "Five shots. A slow push down the aisle. LUCIA's hand turning the door sign. The candle. A rack of coats moving in a draft. Her face, close, looking at the lens with a small smile. Then the jingle. Tempo 72, waltz time, music box and soft strings, sung in a low whisper by her. The lyrics go in word for word, in order, because a model will rewrite a song if you only describe it. Then the negatives. I name every banned thing out loud. No blood, no wounds, no weapons, no children, no masks that move. Negatives written as plain words keep the prompt from being blocked and keep the ad from being rejected later."
- **Prompt on screen (excerpt):**
```
Music, native, generated with the picture: an original music-box lullaby in 3/4 waltz time at 72 BPM, music box melody over soft low strings, sung by LUCIA in a low warm whisper, accurate lip sync in shot 5. Lyrics, English, verbatim, in this order:
"Pick a face for the night,"
"Marlowe's keeps the candle bright,"
"Walk in as you, walk out brand new,"
"Marlowe's has a mask for you."
Negatives: no blood, no wounds, no injury, no weapons, no gore, no one in danger, no children, no masks that move or turn, no face jumping toward the lens, no flashing or strobe, no on-screen text.
Count of LUCIA in frame: one. Count of bystanders looking into the lens: zero.
```

### 7:00-7:16 · TALKING HEAD (TH9, TH10)

**TH9** (7:00-7:08)
- TH line: "One generation, no retakes in my budget. Here's the wait and the raw take."
- Framing: same. Veo note: one finger up.

*Extend*

**TH10** (7:08-7:16)
- TH line: "Listen to the lyrics. Then watch the masks on the shelf."
- Framing: same. Veo note: raises eyebrows, turns toward the monitor.

### 7:16-8:30 · STEP 4 · GENERATE
- **On-screen title:** STEP 4 · GENERATE ONCE
- **Screen recording:** BD008: attaching @Creator (LUCIA), @Location (shop plate), generate, wait at 8x, the result with sound. On-screen karaoke line under the jingle to check the lyrics word by word.
- **VO:** "Generate. Eight times speed. Raw take. The lyrics come back as written, all four lines. The masks stay still. The candle flickers on its own, which I didn't ask for, and I'll keep it."

### 8:30-9:50 · FAILURE · THE RED THAT LOOKED LIKE BLOOD
- **On-screen title:** THIS ONE FAILED
- **Screen recording:** the real failure from BD008 or its start frame tests. If the Seedance take was clean, use the rejected Flow start frame (free, Nano Banana Pro) from the plate session where "dark red velvet cape" rendered as a dripping dark red stain on the floor, labeled "start frame test, free". If a prompt was refused by moderation at any point, show the refusal message too.
- **What went wrong:** the model read "dark red" plus "night" plus "horror" as blood. A liquid-looking red stain under the cape rack. In a paid ad, that frame alone can trigger a rejection for shocking content.
- **Why:** color words in a horror context drift toward gore. The model fills the genre with its most common props.
- **Fix:** swap "dark red" for "deep burgundy velvet, dry and folded"; add "the floor is dry, clean old wood"; keep "no blood" in the negatives; re-test the still before the paid generation.
- **VO:** "This frame never made it into the ad. I wrote dark red velvet cape. The model gave me a red stain on the floor that reads as blood. Horror plus red plus night. It filled in the genre. Two fixes. Burgundy, dry and folded, instead of dark red. And the floor described as dry, clean wood. Same idea, no gore."

### 9:50-10:06 · TALKING HEAD (TH11, TH12)

**TH11** (9:50-9:58)
- TH line: "Before I post a horror ad, I run one more check. It takes two minutes."
- Framing: same. Veo note: raises two fingers.

*Extend*

**TH12** (9:58-10:06)
- TH line: "Frame by frame, against the list of what an ad platform rejects."
- Framing: same. Veo note: mimes scrolling with one finger.

### 10:06-11:20 · STEP 5 · EDIT AND AD-SAFE CHECK
- **On-screen title:** STEP 5 · THE SAFETY PASS
- **Screen recording:** NEW Clip on `YT004 · screen rec · edit`: CapCut with the pyCapCut draft, captions (lyrics on screen in Archivo Black, keyword "mask" in Pop), monogram, end card; then a 30-frame scrub with a printed checklist beside it.
- **VO:** "The jingle is already in the take, so no music track. Captions carry the lyrics. Then the safety pass. I scrub the ad frame by frame: no red liquid, no sharp object, no face lunging at the lens, no flashing, nobody who looks young. And the AI label on before posting."
- **On screen (checklist card):**
```
SAFETY PASS: no liquid red · no sharp objects · no lunge at lens · no strobe · no one who looks under 18 · AI label on
```

### 11:20-12:00 · CLOSING TALKING HEAD (TH13 to TH17)

**TH13** (11:20-11:28)
- TH line: "Scary comes from light and sound. Safe comes from naming what you don't want."
- Framing: same. Veo note: calm, looks at the candle then the lens.

*Extend*

**TH14** (11:28-11:36)
- TH line: "Every prompt from this video is free at marcosmaia.ai/prompts."
- Framing: same. Veo note: slow nod.

*Extend*

**TH15** (11:36-11:44)
- TH line: "If you want one for your product, DM me BRIEF."
- Framing: same. Veo note: open hand toward lens.

*Extend*

**TH16** (11:44-11:52)
- TH line: "Seasonal ads need a week, not a month. Send it before your date."
- Framing: same. Veo note: small nod.

*Extend*

**TH17** (11:52-12:00)
- TH line: "Next week, Black Friday. Five angles from one day of production."
- Framing: same. Veo note: leans back, blows out the candle, holds 1 second.

### 12:00-12:30 · END CARD
Lockup on Screen, "Prompts free at marcosmaia.ai/prompts", "DM BRIEF". End screen: YT003 and YT005.

## 4. Chapters

```
0:00 The Halloween ad
0:20 Horror without gore
0:52 Step 1: the safe horror brief
2:46 Step 2: cast and location
4:36 Step 3: shots, jingle and negatives
7:16 Step 4: one generation
8:30 The red that looked like blood
10:06 Step 5: the safety pass
11:20 Free prompts
```

## 5. Description (EN)

```
A costume shop filmed like an elegant horror trailer, with an original music-box jingle and zero gore.
Here's how I write horror prompts that don't get blocked and ads that don't get rejected.

What you'll learn:
How to split horror into tools that scare and things that get banned
How to write an original jingle inside the generation, lyrics word for word
The negatives block I use for every seasonal ad
Why "dark red" turned into a blood stain, and the fix
The two-minute safety pass before posting

Chapters:
0:00 The Halloween ad
0:20 Horror without gore
0:52 Step 1: the safe horror brief
2:46 Step 2: cast and location
4:36 Step 3: shots, jingle and negatives
7:16 Step 4: one generation
8:30 The red that looked like blood
10:06 Step 5: the safety pass
11:20 Free prompts

Prompts free at marcosmaia.ai/prompts
DM BRIEF on Instagram @marcosmaia.ai or WhatsApp wa.me/5511996129444?text=BRIEF
Work with me: AI Film Pack, 8 ads for US$400.

Fictional brands. Contains AI-generated content.

#AIads #Halloween #Seedance
```

## 6. Production checklist

- **Marcos records:** BD008 (covers STEP 3, STEP 4 and possibly the failure). NEW Clips: `YT004 · screen rec · brief` (Claude lists, about 3 min), `references` (LUCIA sheet, plate, start frame, about 4 min), `edit` (CapCut + safety pass, about 5 min). Keep the rejected plate stills from the AD008 session; they are the failure footage.
- **Claude generates:** 17 Veo TH blocks (candle on the desk in all of them), the edit, lyric captions, lower third, end card, thumbnail, description, 3 Shorts.
- **Flow credits (estimate):** 17 blocks plus 50% margin = about 26 generations, about 520 credits at roughly 20 per 8s block in Veo Fast. A lit candle adds flicker risk; budget the margin. Confirm in Flow.
- **Due:** Thu 29/10/2026. Tight: AD008 posts 28/10.

## 7. Shorts cuts

**YT004-S1**
- In/out: 8:30-9:30
- 9:16 reframe: the failed still full frame, red circle, then the fixed still.
- On-screen hook: THE MODEL ADDED BLOOD
- Caption: I wrote "dark red velvet cape". The AI gave me a stain that reads as blood. Two words fixed it. Full breakdown on my channel.
- Shorts title: I asked for a red cape and the AI added blood

**YT004-S2**
- In/out: 4:36-5:50
- 9:16 reframe: lyrics card on top, AD008 shot 5 below with lip sync.
- On-screen hook: THE JINGLE IS IN THE VIDEO
- Caption: Original music-box lullaby, 72 BPM, lyrics written word for word, sung inside the same AI generation. No licensed track. Prompt free at marcosmaia.ai/prompts
- Shorts title: An original Halloween jingle generated inside the video

**YT004-S3**
- In/out: 0:52-1:50
- 9:16 reframe: SCARY TOOLS and BANNED as two stacked cards.
- On-screen hook: SCARY VS BANNED
- Caption: Horror ad rule: light, sound and timing scare. Blood and weapons get you blocked. DM BRIEF for a seasonal ad that can actually run.
- Shorts title: How to make a scary ad that doesn't get banned

# YT004 · How I made a horror-style ad that's safe to run (Halloween breakdown)

| Field | Value |
|---|---|
| Publish | Sat 31/10/2026 11:00 BRT · YouTube long video, 10 to 15 min, 16:9 |
| Target length | 12:30 |
| Linked ADs | AD008 MARLOWE'S COSTUME SHOP (TINY BUSINESS #2, posted Wed 28/10) · BD008 screen rec |
| Seedance use | zero new Seedance: reuses AD008 |
| Playlists | DIRECTOR'S CUT + series playlist TINY BUSINESS |
| isAiGeneratedContent | true |
| Talking head | 16 Veo blocks of 8s = 2:08 |

## 1. Title options

- **Main (63 chars):** How I made a horror-style ad that's safe to run (Halloween)
- Alt 1: Scary, not banned: the Halloween AI ad with zero gore
- Alt 2: A costume shop filmed like a horror trailer (AI ad breakdown)

## 2. Thumbnail brief (brand book section 7)

- **Expression and pose:** Marcos in STUDIO wardrobe, lit from below by a warm candle-like glow, a slow sideways glance toward the ad frame with a slightly raised eyebrow, lips pressed in a faint suspicious smile.
- **Display words:** SCARY, NOT BANNED. Pop word in #FFC718: **NOT**.
- **Beside him:** AD008 frame of LUCIA in the narrow costume shop at night, a row of porcelain masks on velvet stands behind her, one candle, cold blue window light.
- **Layout:** Marcos right 40%, ad frame left 45% in a 9:16 card, text over the top left.
- **Background:** Screen #0F1E2E darkened to near black at the edges, thin Golden fibre line from the bottom left.
- **Monogram:** top left corner.

Image prompt (GPT Image or Flow, 16:9):
```
Use the attached sheet (Marcos BASE v3) as the absolute identity reference: lean face, defined cheekbones, straight prominent nose, warm brown eyes, freckles and small moles, very short buzz-cut hair with scalp stubble, short dark beard 5 to 8 mm, defined mustache. No eyeglasses. Wardrobe: plain black button-up, top button open, sleeves rolled just below the elbow, forearm tattoos exactly as on the sheet. Expression generated in this scene only: slow sideways glance to frame left, one eyebrow slightly raised, faint closed-lip suspicious smile. Light: warm amber glow from below camera right like a candle, cool blue fill from frame left, deep shadows. Placement: subject in the right 40% of a 16:9 frame; left 60% dark navy (#0F1E2E) fading to near black, empty for a composited ad frame. 50mm look, real skin texture, fine grain. No candle visible, no text, no logos, no masks, no second person, nothing gory.
```

## 3. Script outline

**TH set, fixed in every Veo block (Flow, Veo, ingredient = Marcos BASE v3 sheet + STUDIO wardrobe sheet):** black cotton button-up, point collar, top button open, sleeves rolled just below the elbow, tattoos as on the sheet, charcoal trousers. Dark walnut desk, Screen navy wall with one thin warm golden LED strip, monitor glow from camera left. For this episode only: a single lit candle on the desk at frame right, practical light. 35mm, medium close-up, eye level, locked camera with a very slow push. No eyeglasses. Native voice, no music. 1-second hold at the end of each block. Check before every Extend.

### 0:00-0:20 · RESULT FIRST
AD008 plays in full, 9:16 centered on near-black, native sound up: the music-box lullaby jingle, footsteps on old wood, a door bell. No text.

### 0:20-0:52 · TALKING HEAD (TH1 to TH4)
Lower third on TH1: MARCOS MAIA / AI AD DIRECTOR.

**TH1** (0:20-0:28)
- TH line: "That's a costume shop ad. It feels like a horror trailer. There's no blood in it."
- Framing: medium close-up, STUDIO, candle frame right. Veo note: calm, slight lean toward the candle.

*Extend*

**TH2** (0:28-0:36)
- TH line: "No weapons, no gore, no jump scare. And it can run as a paid ad."
- Framing: same. Veo note: three small taps on the desk.

*Extend*

**TH3** (0:36-0:44)
- TH line: "Horror is light, sound and timing. Violence is optional, and it gets you blocked."
- Framing: same. Veo note: half smile on "optional".

*Extend*

**TH4** (0:44-0:52)
- TH line: "I'll show the brief, the negatives, the jingle and the shot that failed."
- Framing: same. Veo note: counts four, ends on hold.

### 0:52-2:30 · STEP 1 · HORROR WITHOUT HARM
- **On-screen title:** STEP 1 · THE SAFE HORROR BRIEF
- **Screen recording:** NEW Clip on `YT004 · screen rec · brief`: Claude chat building two lists from the brief "Costume shop filmed like an elegant horror trailer": SCARY TOOLS (cold window light, one warm candle, slow push-ins, silence before a sound, a music box, masks that don't move) and BANNED (blood, wounds, weapons, gore, anyone in danger, children, sudden face at the lens, flashing).
- **VO:** "The brief: a costume shop filmed like an elegant horror trailer. Before writing a shot, I split horror into two lists. Tools that scare: cold light from a window, one warm candle, slow push-ins, a beat of silence before a sound, a music box. Things that get an ad rejected or a prompt blocked: blood, wounds, weapons, anyone in danger. Children are out too. That's a house rule for every ad I make, and on Halloween the model will add them if you let it. If a shot needs something from the second list, the shot changes."
- **On screen (Claude output excerpt):**
```
SCARY TOOLS: cold blue window light · one warm candle · slow push-in · 1s silence then a sound · music box · masks that never move
BANNED: blood · wounds · weapons · gore · anyone in danger · children · a face jumping at the lens · strobe or flashing
```

### 2:30-2:46 · TALKING HEAD (TH5, TH6)

**TH5** (2:30-2:38)
- TH line: "LUCIA owns the shop. Same sheet, same mustard cardigan, every ad she's in."
- Framing: same. Veo note: small nod.

*Extend*

**TH6** (2:38-2:46)
- TH line: "Then the shop itself, built as an empty plate before anyone walks in."
- Framing: same. Veo note: open palm sweeps right.

### 2:46-4:20 · STEP 2 · LUCIA AND THE SHOP
- **On-screen title:** STEP 2 · CAST AND LOCATION
- **Screen recording:** NEW Clip on `YT004 · screen rec · references`: the LUCIA sheet; Flow with Nano Banana Pro generating the empty shop plate (narrow aisle, racks of capes and velvet coats, porcelain masks on stands, one candle, cold window); the free start frame test of shot 3 (LUCIA lighting the candle).
- **VO:** "LUCIA, from my fixed cast. Mustard cardigan, gold hoops, claw clip. The shop is an empty plate first. Racks of velvet coats, porcelain masks on stands, a window with cold blue street light. Masks are the scary element, and they never move. A mask that turns its head is a jump scare, and a model will happily make one. Start frame test for the candle shot. Her face matches the sheet. The flame reads warm. Good to go."
- **Prompt on screen (plate excerpt):**
```
Empty narrow vintage costume shop at night, vertical 9:16. Racks of velvet capes and long coats on both sides, a row of white porcelain masks on black velvet stands on a high shelf, one lit candle in a brass holder on the counter, a tall window with cold blue street light. No people, no text, no readable signs.
```

### 4:20-4:36 · TALKING HEAD (TH7, TH8)

**TH7** (4:20-4:28)
- TH line: "This is a tiny business ad, so the music is generated inside the video."
- Framing: same. Veo note: taps a slow three-beat rhythm.

*Extend*

**TH8** (4:28-4:36)
- TH line: "A music-box lullaby with lyrics I wrote word for word. No licensed track."
- Framing: same. Veo note: half smile.

### 4:36-7:00 · STEP 3 · THE PROMPT: SHOTS, JINGLE, NEGATIVES
- **On-screen title:** STEP 3 · THE PROMPT
- **Screen recording:** BD008 (ClickUp Clip on `BD008 · screen rec · AD008`): pasting PART 1 and PART 2, slow scroll, zoom on the jingle block and on the negatives.
- **VO:** "Five shots. A slow push down the aisle. LUCIA's hand turning the door sign. The candle. A rack of coats moving in a draft. Her face, close, looking at the lens with a small smile. Then the jingle. Tempo 72, waltz time, music box and soft strings, sung in a low whisper by her. The lyrics go in word for word, in order, because a model will rewrite a song if you only describe it. Then the negatives. I name every banned thing out loud. No blood, no wounds, no weapons, no children, no masks that move. Negatives written as plain words keep the prompt from being blocked and keep the ad from being rejected later."
- **Prompt on screen (excerpt):**
```
Music, native, generated with the picture: an original music-box lullaby in 3/4 waltz time at 72 BPM, music box melody over soft low strings, sung by LUCIA in a low warm whisper, accurate lip sync in shot 5. Lyrics, English, verbatim, in this order:
"Pick a face for the night,"
"Marlowe's keeps the candle bright,"
"Walk in as you, walk out brand new,"
"Marlowe's has a mask for you."
Negatives: no blood, no wounds, no injury, no weapons, no gore, no one in danger, no children, no masks that move or turn, no face jumping toward the lens, no flashing or strobe, no on-screen text.
Count of LUCIA in frame: one. Count of bystanders looking into the lens: zero.
```

### 7:00-7:16 · TALKING HEAD (TH9, TH10)

**TH9** (7:00-7:08)
- TH line: "One generation, no retakes in my budget. Here's the wait and the raw take."
- Framing: same. Veo note: one finger up.

*Extend*

**TH10** (7:08-7:16)
- TH line: "Listen to the lyrics. Then watch the masks on the shelf."
- Framing: same. Veo note: raises eyebrows, turns toward the monitor.

### 7:16-8:30 · STEP 4 · GENERATE
- **On-screen title:** STEP 4 · GENERATE ONCE
- **Screen recording:** BD008: attaching @Creator (LUCIA), @Location (shop plate), generate, wait at 8x, the result with sound. On-screen karaoke line under the jingle to check the lyrics word by word.
- **VO:** "Generate. Eight times speed. Raw take. The lyrics come back as written, all four lines. The masks stay still. The candle flickers on its own, which I didn't ask for, and I'll keep it."

### 8:30-9:50 · FAILURE · THE RED THAT LOOKED LIKE BLOOD
- **On-screen title:** THIS ONE FAILED
- **Screen recording:** the real failure from BD008 or its start frame tests. If the Seedance take was clean, use the rejected Flow start frame (free, Nano Banana Pro) from the plate session where "dark red velvet cape" rendered as a dripping dark red stain on the floor, labeled "start frame test, free". If a prompt was refused by moderation at any point, show the refusal message too.
- **What went wrong:** the model read "dark red" plus "night" plus "horror" as blood. A liquid-looking red stain under the cape rack. In a paid ad, that frame alone can trigger a rejection for shocking content.
- **Why:** color words in a horror context drift toward gore. The model fills the genre with its most common props.
- **Fix:** swap "dark red" for "deep burgundy velvet, dry and folded"; add "the floor is dry, clean old wood"; keep "no blood" in the negatives; re-test the still before the paid generation.
- **VO:** "This frame never made it into the ad. I wrote dark red velvet cape. The model gave me a red stain on the floor that reads as blood. Horror plus red plus night. It filled in the genre. Two fixes. Burgundy, dry and folded, instead of dark red. And the floor described as dry, clean wood. Same idea, no gore."

### 9:50-10:06 · TALKING HEAD (TH11, TH12)

**TH11** (9:50-9:58)
- TH line: "Before I post a horror ad, I run one more check. It takes two minutes."
- Framing: same. Veo note: raises two fingers.

*Extend*

**TH12** (9:58-10:06)
- TH line: "Frame by frame, against the list of what an ad platform rejects."
- Framing: same. Veo note: mimes scrolling with one finger.

### 10:06-11:20 · STEP 5 · EDIT AND AD-SAFE CHECK
- **On-screen title:** STEP 5 · THE SAFETY PASS
- **Screen recording:** NEW Clip on `YT004 · screen rec · edit`: CapCut with the pyCapCut draft, captions (lyrics on screen in Archivo Black, keyword "mask" in Pop), monogram, end card; then a 30-frame scrub with a printed checklist beside it.
- **VO:** "The jingle is already in the take, so no music track. Captions carry the lyrics. Then the safety pass. I scrub the ad frame by frame: no red liquid, no sharp object, no face lunging at the lens, no flashing, nobody who looks young. And the AI label on before posting."
- **On screen (checklist card):**
```
SAFETY PASS: no liquid red · no sharp objects · no lunge at lens · no strobe · no one who looks under 18 · AI label on
```

### 11:20-12:00 · CLOSING TALKING HEAD (TH13 to TH17)

**TH13** (11:20-11:28)
- TH line: "Scary comes from light and sound. Safe comes from naming what you don't want."
- Framing: same. Veo note: calm, looks at the candle then the lens.

*Extend*

**TH14** (11:28-11:36)
- TH line: "Every prompt from this video is free at marcosmaia.ai/prompts."
- Framing: same. Veo note: slow nod.

*Extend*

**TH15** (11:36-11:44)
- TH line: "If you want one for your product, DM me BRIEF."
- Framing: same. Veo note: open hand toward lens.

*Extend*

**TH16** (11:44-11:52)
- TH line: "Seasonal ads need a week, not a month. Send it before your date."
- Framing: same. Veo note: small nod.

*Extend*

**TH17** (11:52-12:00)
- TH line: "Next week, Black Friday. Five angles from one day of production."
- Framing: same. Veo note: leans back, blows out the candle, holds 1 second.

### 12:00-12:30 · END CARD
Lockup on Screen, "Prompts free at marcosmaia.ai/prompts", "DM BRIEF". End screen: YT003 and YT005.

## 4. Chapters

```
0:00 The Halloween ad
0:20 Horror without gore
0:52 Step 1: the safe horror brief
2:46 Step 2: cast and location
4:36 Step 3: shots, jingle and negatives
7:16 Step 4: one generation
8:30 The red that looked like blood
10:06 Step 5: the safety pass
11:20 Free prompts
```

## 5. Description (EN)

```
A costume shop filmed like an elegant horror trailer, with an original music-box jingle and zero gore.
Here's how I write horror prompts that don't get blocked and ads that don't get rejected.

What you'll learn:
How to split horror into tools that scare and things that get banned
How to write an original jingle inside the generation, lyrics word for word
The negatives block I use for every seasonal ad
Why "dark red" turned into a blood stain, and the fix
The two-minute safety pass before posting

Chapters:
0:00 The Halloween ad
0:20 Horror without gore
0:52 Step 1: the safe horror brief
2:46 Step 2: cast and location
4:36 Step 3: shots, jingle and negatives
7:16 Step 4: one generation
8:30 The red that looked like blood
10:06 Step 5: the safety pass
11:20 Free prompts

Prompts free at marcosmaia.ai/prompts
DM BRIEF on Instagram @marcosmaia.ai or WhatsApp wa.me/5511996129444?text=BRIEF
Work with me: AI Film Pack, 8 ads for US$400.

Fictional brands. Contains AI-generated content.

#AIads #Halloween #Seedance
```

## 6. Production checklist

- **Marcos records:** BD008 (covers STEP 3, STEP 4 and possibly the failure). NEW Clips: `YT004 · screen rec · brief` (Claude lists, about 3 min), `references` (LUCIA sheet, plate, start frame, about 4 min), `edit` (CapCut + safety pass, about 5 min). Keep the rejected plate stills from the AD008 session; they are the failure footage.
- **Claude generates:** 17 Veo TH blocks (candle on the desk in all of them), the edit, lyric captions, lower third, end card, thumbnail, description, 3 Shorts.
- **Flow credits (estimate):** 17 blocks plus 50% margin = about 26 generations, about 520 credits at roughly 20 per 8s block in Veo Fast. A lit candle adds flicker risk; budget the margin. Confirm in Flow.
- **Due:** Thu 29/10/2026. Tight: AD008 posts 28/10.

## 7. Shorts cuts

**YT004-S1**
- In/out: 8:30-9:30
- 9:16 reframe: the failed still full frame, red circle, then the fixed still.
- On-screen hook: THE MODEL ADDED BLOOD
- Caption: I wrote "dark red velvet cape". The AI gave me a stain that reads as blood. Two words fixed it. Full breakdown on my channel.
- Shorts title: I asked for a red cape and the AI added blood

**YT004-S2**
- In/out: 4:36-5:50
- 9:16 reframe: lyrics card on top, AD008 shot 5 below with lip sync.
- On-screen hook: THE JINGLE IS IN THE VIDEO
- Caption: Original music-box lullaby, 72 BPM, lyrics written word for word, sung inside the same AI generation. No licensed track. Prompt free at marcosmaia.ai/prompts
- Shorts title: An original Halloween jingle generated inside the video

**YT004-S3**
- In/out: 0:52-1:50
- 9:16 reframe: SCARY TOOLS and BANNED as two stacked cards.
- On-screen hook: SCARY VS BANNED
- Caption: Horror ad rule: light, sound and timing scare. Blood and weapons get you blocked. DM BRIEF for a seasonal ad that can actually run.
- Shorts title: How to make a scary ad that doesn't get banned

Before the AI ad director label, there's client work.

This is one of 6 narrated AI films I produced for Nutronyca, a Brazilian supplement brand. No actors, no camera. Script, AI talent, voice, edit and captions, made with Google Flow and Claude.

What 6 films for one brand taught me:

1. The hardest film is the first one, because that's where the look gets decided. Every film after it reuses that look.
2. Consistency is a document, not a talent. Same light, same palette, same pacing rules in every prompt.
3. Clients approve faster on a calendar of finished pieces than on a PDF of ideas. They see it, they decide, piece by piece.

Shared with the client's permission. Original language: Brazilian Portuguese. Contains AI-generated content.

#AIvideo #ClientWork

# YT004 · How I made a horror-style ad that's safe to run (Halloween breakdown)

| Field | Value |
|---|---|
| Publish | Sat 31/10/2026 11:00 BRT · YouTube long video, 10 to 15 min, 16:9 |
| Target length | 12:30 |
| Linked ADs | AD008 MARLOWE'S COSTUME SHOP (TINY BUSINESS #2, posted Wed 28/10) · BD008 screen rec |
| Seedance use | zero new Seedance: reuses AD008 |
| Playlists | DIRECTOR'S CUT + series playlist TINY BUSINESS |
| isAiGeneratedContent | true |
| Talking head | 16 Veo blocks of 8s = 2:08 |

## 1. Title options

- **Main (63 chars):** How I made a horror-style ad that's safe to run (Halloween)
- Alt 1: Scary, not banned: the Halloween AI ad with zero gore
- Alt 2: A costume shop filmed like a horror trailer (AI ad breakdown)

## 2. Thumbnail brief (brand book section 7)

- **Expression and pose:** Marcos in STUDIO wardrobe, lit from below by a warm candle-like glow, a slow sideways glance toward the ad frame with a slightly raised eyebrow, lips pressed in a faint suspicious smile.
- **Display words:** SCARY, NOT BANNED. Pop word in #FFC718: **NOT**.
- **Beside him:** AD008 frame of LUCIA in the narrow costume shop at night, a row of porcelain masks on velvet stands behind her, one candle, cold blue window light.
- **Layout:** Marcos right 40%, ad frame left 45% in a 9:16 card, text over the top left.
- **Background:** Screen #0F1E2E darkened to near black at the edges, thin Golden fibre line from the bottom left.
- **Monogram:** top left corner.

Image prompt (GPT Image or Flow, 16:9):
```
Use the attached sheet (Marcos BASE v3) as the absolute identity reference: lean face, defined cheekbones, straight prominent nose, warm brown eyes, freckles and small moles, very short buzz-cut hair with scalp stubble, short dark beard 5 to 8 mm, defined mustache. No eyeglasses. Wardrobe: plain black button-up, top button open, sleeves rolled just below the elbow, forearm tattoos exactly as on the sheet. Expression generated in this scene only: slow sideways glance to frame left, one eyebrow slightly raised, faint closed-lip suspicious smile. Light: warm amber glow from below camera right like a candle, cool blue fill from frame left, deep shadows. Placement: subject in the right 40% of a 16:9 frame; left 60% dark navy (#0F1E2E) fading to near black, empty for a composited ad frame. 50mm look, real skin texture, fine grain. No candle visible, no text, no logos, no masks, no second person, nothing gory.
```

## 3. Script outline

**TH set, fixed in every Veo block (Flow, Veo, ingredient = Marcos BASE v3 sheet + STUDIO wardrobe sheet):** black cotton button-up, point collar, top button open, sleeves rolled just below the elbow, tattoos as on the sheet, charcoal trousers. Dark walnut desk, Screen navy wall with one thin warm golden LED strip, monitor glow from camera left. For this episode only: a single lit candle on the desk at frame right, practical light. 35mm, medium close-up, eye level, locked camera with a very slow push. No eyeglasses. Native voice, no music. 1-second hold at the end of each block. Check before every Extend.

### 0:00-0:20 · RESULT FIRST
AD008 plays in full, 9:16 centered on near-black, native sound up: the music-box lullaby jingle, footsteps on old wood, a door bell. No text.

### 0:20-0:52 · TALKING HEAD (TH1 to TH4)
Lower third on TH1: MARCOS MAIA / AI AD DIRECTOR.

**TH1** (0:20-0:28)
- TH line: "That's a costume shop ad. It feels like a horror trailer. There's no blood in it."
- Framing: medium close-up, STUDIO, candle frame right. Veo note: calm, slight lean toward the candle.

*Extend*

**TH2** (0:28-0:36)
- TH line: "No weapons, no gore, no jump scare. And it can run as a paid ad."
- Framing: same. Veo note: three small taps on the desk.

*Extend*

**TH3** (0:36-0:44)
- TH line: "Horror is light, sound and timing. Violence is optional, and it gets you blocked."
- Framing: same. Veo note: half smile on "optional".

*Extend*

**TH4** (0:44-0:52)
- TH line: "I'll show the brief, the negatives, the jingle and the shot that failed."
- Framing: same. Veo note: counts four, ends on hold.

### 0:52-2:30 · STEP 1 · HORROR WITHOUT HARM
- **On-screen title:** STEP 1 · THE SAFE HORROR BRIEF
- **Screen recording:** NEW Clip on `YT004 · screen rec · brief`: Claude chat building two lists from the brief "Costume shop filmed like an elegant horror trailer": SCARY TOOLS (cold window light, one warm candle, slow push-ins, silence before a sound, a music box, masks that don't move) and BANNED (blood, wounds, weapons, gore, anyone in danger, children, sudden face at the lens, flashing).
- **VO:** "The brief: a costume shop filmed like an elegant horror trailer. Before writing a shot, I split horror into two lists. Tools that scare: cold light from a window, one warm candle, slow push-ins, a beat of silence before a sound, a music box. Things that get an ad rejected or a prompt blocked: blood, wounds, weapons, anyone in danger. Children are out too. That's a house rule for every ad I make, and on Halloween the model will add them if you let it. If a shot needs something from the second list, the shot changes."
- **On screen (Claude output excerpt):**
```
SCARY TOOLS: cold blue window light · one warm candle · slow push-in · 1s silence then a sound · music box · masks that never move
BANNED: blood · wounds · weapons · gore · anyone in danger · children · a face jumping at the lens · strobe or flashing
```

### 2:30-2:46 · TALKING HEAD (TH5, TH6)

**TH5** (2:30-2:38)
- TH line: "LUCIA owns the shop. Same sheet, same mustard cardigan, every ad she's in."
- Framing: same. Veo note: small nod.

*Extend*

**TH6** (2:38-2:46)
- TH line: "Then the shop itself, built as an empty plate before anyone walks in."
- Framing: same. Veo note: open palm sweeps right.

### 2:46-4:20 · STEP 2 · LUCIA AND THE SHOP
- **On-screen title:** STEP 2 · CAST AND LOCATION
- **Screen recording:** NEW Clip on `YT004 · screen rec · references`: the LUCIA sheet; Flow with Nano Banana Pro generating the empty shop plate (narrow aisle, racks of capes and velvet coats, porcelain masks on stands, one candle, cold window); the free start frame test of shot 3 (LUCIA lighting the candle).
- **VO:** "LUCIA, from my fixed cast. Mustard cardigan, gold hoops, claw clip. The shop is an empty plate first. Racks of velvet coats, porcelain masks on stands, a window with cold blue street light. Masks are the scary element, and they never move. A mask that turns its head is a jump scare, and a model will happily make one. Start frame test for the candle shot. Her face matches the sheet. The flame reads warm. Good to go."
- **Prompt on screen (plate excerpt):**
```
Empty narrow vintage costume shop at night, vertical 9:16. Racks of velvet capes and long coats on both sides, a row of white porcelain masks on black velvet stands on a high shelf, one lit candle in a brass holder on the counter, a tall window with cold blue street light. No people, no text, no readable signs.
```

### 4:20-4:36 · TALKING HEAD (TH7, TH8)

**TH7** (4:20-4:28)
- TH line: "This is a tiny business ad, so the music is generated inside the video."
- Framing: same. Veo note: taps a slow three-beat rhythm.

*Extend*

**TH8** (4:28-4:36)
- TH line: "A music-box lullaby with lyrics I wrote word for word. No licensed track."
- Framing: same. Veo note: half smile.

### 4:36-7:00 · STEP 3 · THE PROMPT: SHOTS, JINGLE, NEGATIVES
- **On-screen title:** STEP 3 · THE PROMPT
- **Screen recording:** BD008 (ClickUp Clip on `BD008 · screen rec · AD008`): pasting PART 1 and PART 2, slow scroll, zoom on the jingle block and on the negatives.
- **VO:** "Five shots. A slow push down the aisle. LUCIA's hand turning the door sign. The candle. A rack of coats moving in a draft. Her face, close, looking at the lens with a small smile. Then the jingle. Tempo 72, waltz time, music box and soft strings, sung in a low whisper by her. The lyrics go in word for word, in order, because a model will rewrite a song if you only describe it. Then the negatives. I name every banned thing out loud. No blood, no wounds, no weapons, no children, no masks that move. Negatives written as plain words keep the prompt from being blocked and keep the ad from being rejected later."
- **Prompt on screen (excerpt):**
```
Music, native, generated with the picture: an original music-box lullaby in 3/4 waltz time at 72 BPM, music box melody over soft low strings, sung by LUCIA in a low warm whisper, accurate lip sync in shot 5. Lyrics, English, verbatim, in this order:
"Pick a face for the night,"
"Marlowe's keeps the candle bright,"
"Walk in as you, walk out brand new,"
"Marlowe's has a mask for you."
Negatives: no blood, no wounds, no injury, no weapons, no gore, no one in danger, no children, no masks that move or turn, no face jumping toward the lens, no flashing or strobe, no on-screen text.
Count of LUCIA in frame: one. Count of bystanders looking into the lens: zero.
```

### 7:00-7:16 · TALKING HEAD (TH9, TH10)

**TH9** (7:00-7:08)
- TH line: "One generation, no retakes in my budget. Here's the wait and the raw take."
- Framing: same. Veo note: one finger up.

*Extend*

**TH10** (7:08-7:16)
- TH line: "Listen to the lyrics. Then watch the masks on the shelf."
- Framing: same. Veo note: raises eyebrows, turns toward the monitor.

### 7:16-8:30 · STEP 4 · GENERATE
- **On-screen title:** STEP 4 · GENERATE ONCE
- **Screen recording:** BD008: attaching @Creator (LUCIA), @Location (shop plate), generate, wait at 8x, the result with sound. On-screen karaoke line under the jingle to check the lyrics word by word.
- **VO:** "Generate. Eight times speed. Raw take. The lyrics come back as written, all four lines. The masks stay still. The candle flickers on its own, which I didn't ask for, and I'll keep it."

### 8:30-9:50 · FAILURE · THE RED THAT LOOKED LIKE BLOOD
- **On-screen title:** THIS ONE FAILED
- **Screen recording:** the real failure from BD008 or its start frame tests. If the Seedance take was clean, use the rejected Flow start frame (free, Nano Banana Pro) from the plate session where "dark red velvet cape" rendered as a dripping dark red stain on the floor, labeled "start frame test, free". If a prompt was refused by moderation at any point, show the refusal message too.
- **What went wrong:** the model read "dark red" plus "night" plus "horror" as blood. A liquid-looking red stain under the cape rack. In a paid ad, that frame alone can trigger a rejection for shocking content.
- **Why:** color words in a horror context drift toward gore. The model fills the genre with its most common props.
- **Fix:** swap "dark red" for "deep burgundy velvet, dry and folded"; add "the floor is dry, clean old wood"; keep "no blood" in the negatives; re-test the still before the paid generation.
- **VO:** "This frame never made it into the ad. I wrote dark red velvet cape. The model gave me a red stain on the floor that reads as blood. Horror plus red plus night. It filled in the genre. Two fixes. Burgundy, dry and folded, instead of dark red. And the floor described as dry, clean wood. Same idea, no gore."

### 9:50-10:06 · TALKING HEAD (TH11, TH12)

**TH11** (9:50-9:58)
- TH line: "Before I post a horror ad, I run one more check. It takes two minutes."
- Framing: same. Veo note: raises two fingers.

*Extend*

**TH12** (9:58-10:06)
- TH line: "Frame by frame, against the list of what an ad platform rejects."
- Framing: same. Veo note: mimes scrolling with one finger.

### 10:06-11:20 · STEP 5 · EDIT AND AD-SAFE CHECK
- **On-screen title:** STEP 5 · THE SAFETY PASS
- **Screen recording:** NEW Clip on `YT004 · screen rec · edit`: CapCut with the pyCapCut draft, captions (lyrics on screen in Archivo Black, keyword "mask" in Pop), monogram, end card; then a 30-frame scrub with a printed checklist beside it.
- **VO:** "The jingle is already in the take, so no music track. Captions carry the lyrics. Then the safety pass. I scrub the ad frame by frame: no red liquid, no sharp object, no face lunging at the lens, no flashing, nobody who looks young. And the AI label on before posting."
- **On screen (checklist card):**
```
SAFETY PASS: no liquid red · no sharp objects · no lunge at lens · no strobe · no one who looks under 18 · AI label on
```

### 11:20-12:00 · CLOSING TALKING HEAD (TH13 to TH17)

**TH13** (11:20-11:28)
- TH line: "Scary comes from light and sound. Safe comes from naming what you don't want."
- Framing: same. Veo note: calm, looks at the candle then the lens.

*Extend*

**TH14** (11:28-11:36)
- TH line: "Every prompt from this video is free at marcosmaia.ai/prompts."
- Framing: same. Veo note: slow nod.

*Extend*

**TH15** (11:36-11:44)
- TH line: "If you want one for your product, DM me BRIEF."
- Framing: same. Veo note: open hand toward lens.

*Extend*

**TH16** (11:44-11:52)
- TH line: "Seasonal ads need a week, not a month. Send it before your date."
- Framing: same. Veo note: small nod.

*Extend*

**TH17** (11:52-12:00)
- TH line: "Next week, Black Friday. Five angles from one day of production."
- Framing: same. Veo note: leans back, blows out the candle, holds 1 second.

### 12:00-12:30 · END CARD
Lockup on Screen, "Prompts free at marcosmaia.ai/prompts", "DM BRIEF". End screen: YT003 and YT005.

## 4. Chapters

```
0:00 The Halloween ad
0:20 Horror without gore
0:52 Step 1: the safe horror brief
2:46 Step 2: cast and location
4:36 Step 3: shots, jingle and negatives
7:16 Step 4: one generation
8:30 The red that looked like blood
10:06 Step 5: the safety pass
11:20 Free prompts
```

## 5. Description (EN)

```
A costume shop filmed like an elegant horror trailer, with an original music-box jingle and zero gore.
Here's how I write horror prompts that don't get blocked and ads that don't get rejected.

What you'll learn:
How to split horror into tools that scare and things that get banned
How to write an original jingle inside the generation, lyrics word for word
The negatives block I use for every seasonal ad
Why "dark red" turned into a blood stain, and the fix
The two-minute safety pass before posting

Chapters:
0:00 The Halloween ad
0:20 Horror without gore
0:52 Step 1: the safe horror brief
2:46 Step 2: cast and location
4:36 Step 3: shots, jingle and negatives
7:16 Step 4: one generation
8:30 The red that looked like blood
10:06 Step 5: the safety pass
11:20 Free prompts

Prompts free at marcosmaia.ai/prompts
DM BRIEF on Instagram @marcosmaia.ai or WhatsApp wa.me/5511996129444?text=BRIEF
Work with me: AI Film Pack, 8 ads for US$400.

Fictional brands. Contains AI-generated content.

#AIads #Halloween #Seedance
```

## 6. Production checklist

- **Marcos records:** BD008 (covers STEP 3, STEP 4 and possibly the failure). NEW Clips: `YT004 · screen rec · brief` (Claude lists, about 3 min), `references` (LUCIA sheet, plate, start frame, about 4 min), `edit` (CapCut + safety pass, about 5 min). Keep the rejected plate stills from the AD008 session; they are the failure footage.
- **Claude generates:** 17 Veo TH blocks (candle on the desk in all of them), the edit, lyric captions, lower third, end card, thumbnail, description, 3 Shorts.
- **Flow credits (estimate):** 17 blocks plus 50% margin = about 26 generations, about 520 credits at roughly 20 per 8s block in Veo Fast. A lit candle adds flicker risk; budget the margin. Confirm in Flow.
- **Due:** Thu 29/10/2026. Tight: AD008 posts 28/10.

## 7. Shorts cuts

**YT004-S1**
- In/out: 8:30-9:30
- 9:16 reframe: the failed still full frame, red circle, then the fixed still.
- On-screen hook: THE MODEL ADDED BLOOD
- Caption: I wrote "dark red velvet cape". The AI gave me a stain that reads as blood. Two words fixed it. Full breakdown on my channel.
- Shorts title: I asked for a red cape and the AI added blood

**YT004-S2**
- In/out: 4:36-5:50
- 9:16 reframe: lyrics card on top, AD008 shot 5 below with lip sync.
- On-screen hook: THE JINGLE IS IN THE VIDEO
- Caption: Original music-box lullaby, 72 BPM, lyrics written word for word, sung inside the same AI generation. No licensed track. Prompt free at marcosmaia.ai/prompts
- Shorts title: An original Halloween jingle generated inside the video

**YT004-S3**
- In/out: 0:52-1:50
- 9:16 reframe: SCARY TOOLS and BANNED as two stacked cards.
- On-screen hook: SCARY VS BANNED
- Caption: Horror ad rule: light, sound and timing scare. Blood and weapons get you blocked. DM BRIEF for a seasonal ad that can actually run.
- Shorts title: How to make a scary ad that doesn't get banned

# YT005 · Black Friday creative playbook: 5 angles, 1 day of production

| Field | Value |
|---|---|
| Publish | Sat 07/11/2026 11:00 BRT · YouTube long video, 10 to 15 min, 16:9 |
| Target length | 13:00 |
| Linked ADs | AD011 EMBER & OAK (ONE BRIEF #3, posted Mon 02/11) · AD016 MAPLE & CRUST PIE CO. (ONE BRIEF #4, posts Mon 16/11, shown here as a preview) · BD011, BD016 |
| Seedance use | zero new Seedance: reuses AD011 and AD016 |
| Playlists | DIRECTOR'S CUT + series playlist ONE BRIEF |
| isAiGeneratedContent | true |
| Talking head | 17 Veo blocks of 8s = 2:16 |

**Dependency:** AD016 posts on 16/11, after this video. Its generation (BD016) must exist by Wed 04/11. If it doesn't, STEP 4 uses AD007 (EMBER & OAK, PHONE TO FILM #2, posted 26/10) instead, and the AD016 mentions are cut.

## 1. Title options

- **Main (64 chars):** Black Friday creative playbook: 5 angles, 1 day of production
- Alt 1: 5 Black Friday ads from 1 AI generation (price, gift, scarcity...)
- Alt 2: How I cut 5 Black Friday angles from one AI ad in one day

## 2. Thumbnail brief (brand book section 7)

- **Expression and pose:** Marcos in STUDIO wardrobe, holding up five fingers of his right hand toward the lens, focused, confident, mouth closed, slight head tilt.
- **Display words:** 5 ANGLES, 1 DAY. Pop word in #FFC718: **5 ANGLES** counts as two words, so Pop goes on **1 DAY**? No: one word only. Pop word: **5**. Others white.
- **Beside him:** five thin 9:16 frames fanned like cards: AD011 frames (MIA with the amber candle jar) and one AD016 frame (RAY on a porch with a pie box), each with a tiny mono label: PRICE, SCARCITY, GIFT, URGENCY, PROOF.
- **Layout:** Marcos left 35%, fan of cards right 65%, text top right.
- **Background:** Screen #0F1E2E.
- **Monogram:** bottom right corner.

Image prompt (GPT Image or Flow, 16:9):
```
Use the attached sheet (Marcos BASE v3) as the absolute identity reference: lean face, defined cheekbones, straight prominent nose, warm brown eyes, freckles and small moles, very short buzz-cut hair with scalp stubble, short dark beard 5 to 8 mm, defined mustache. No eyeglasses. Wardrobe: plain black button-up, top button open, sleeves rolled just below the elbow, forearm tattoos exactly as on the sheet. Expression generated in this scene only: focused and confident, mouth closed, slight head tilt. Pose: chest-up, right hand raised toward the viewer with five fingers spread, palm out, tattoo on the inner forearm visible. Placement: subject in the left 35% of a 16:9 frame; right 65% empty dark navy (#0F1E2E) for composited cards. Warm key from camera left, golden rim from behind. 50mm look, real skin texture, fine grain. No text, no logos, no second person, five fingers exactly.
```

## 3. Script outline

**TH set, fixed in every Veo block (Flow, Veo, ingredient = Marcos BASE v3 sheet + STUDIO wardrobe sheet):** black cotton button-up, point collar, top button open, sleeves rolled just below the elbow, tattoos as on the sheet, charcoal trousers. Dark walnut desk, Screen navy wall with one thin warm golden LED strip, monitor glow from camera left. 35mm, medium close-up, eye level, locked camera with a very slow push. No eyeglasses. Native voice, no music. 1-second hold at the end of each block. Check before every Extend.

### 0:00-0:20 · RESULT FIRST
Five 4-second openings in a row, hard cuts, each with its text card: PRICE, SCARCITY, GIFT, URGENCY, PROOF. Same EMBER & OAK candle, five different first seconds. Music on the beat.

### 0:20-0:52 · TALKING HEAD (TH1 to TH4)
Lower third on TH1: MARCOS MAIA / AI AD DIRECTOR.

**TH1** (0:20-0:28)
- TH line: "Five Black Friday ads. One AI generation behind them, and one day of work."
- Framing: medium close-up, STUDIO. Veo note: holds up five fingers, then one.

*Extend*

**TH2** (0:28-0:36)
- TH line: "Price, scarcity, gift, urgency and social proof. Each one opens differently."
- Framing: same. Veo note: counts on fingers, calm.

*Extend*

**TH3** (0:36-0:44)
- TH line: "You don't know which angle wins until people see it. So you test five."
- Framing: same. Veo note: small shrug.

*Extend*

**TH4** (0:44-0:52)
- TH line: "And I'll show social proof without inventing a single number."
- Framing: same. Veo note: serious, steady eye contact.

### 0:52-2:40 · STEP 1 · THE ANGLE MATRIX
- **On-screen title:** STEP 1 · FIVE ANGLES, ONE BRIEF
- **Screen recording:** NEW Clip on `YT005 · screen rec · matrix`: Claude chat, the brief "Black Friday ad for my candle brand, under 30 seconds" plus the AD011 shot list, Claude returning a 5-row table: angle, opening shot, first line on screen, CTA.
- **VO:** "One brief. Black Friday ad for my candle brand. I give Claude the brief and the five shots I already planned, and ask for a matrix. Five angles, each with the shot that opens it, the first text card and the call to action. Price opens on the product. Scarcity opens on the pour. Gift opens on the box. Urgency opens on the clock. Proof opens on a real customer's words. Notice what's missing: new footage. Every angle reuses the same five shots."
- **On screen (Claude output excerpt):**
```
| Angle | Opens on | First card | CTA |
| PRICE | Shot 3, jar close-up | Black Friday price, this weekend only | Shop the sale |
| SCARCITY | Shot 2, wax pour | Small batch. When it's gone, it's gone | Get yours |
| GIFT | Shot 4, MIA wrapping | The gift that smells like November | Send one |
| URGENCY | Shot 5, CTA close | Ends Monday at midnight | Order tonight |
| PROOF | Shot 1, MIA lights it | [real customer review, with permission] | See reviews |
```

### 2:40-2:56 · TALKING HEAD (TH5, TH6)

**TH5** (2:40-2:48)
- TH line: "The angles live in the edit. The generation just needs five strong shots."
- Framing: same. Veo note: open palms, steady.

*Extend*

**TH6** (2:48-2:56)
- TH line: "So the prompt is built to be cut apart. Every shot works alone."
- Framing: same. Veo note: chopping gesture, one per word on "every shot works alone".

### 2:56-4:50 · STEP 2 · ONE GENERATION BUILT TO BE CUT
- **On-screen title:** STEP 2 · SHOTS THAT STAND ALONE
- **Screen recording:** BD011 (ClickUp Clip on `BD011 · screen rec · AD011`): the template v2 prompt, the MIA sheet, the EMBER & OAK product contract sheet (amber glass jar), generate at 8x, result.
- **VO:** "Template v2, five shots, but with one change for a sale. Each shot starts and ends clean, on a still moment. No line of dialogue crosses a cut. That way any shot can open the ad. The product contract keeps the amber jar identical in all five, because the jar is the one thing every angle shares. And no prices, no percentages, no sale words in the generation. Those change by angle, so they live in the edit."
- **Prompt on screen (excerpt):**
```
PART 1 · WORLD
A 30-second 9:16 direct-response ad for EMBER & OAK soy candles, cut hard between five camera positions, all sound generated natively. No music.
@Creator is MIA. @Product is the exact product. PRODUCT CONTRACT, non-negotiable: amber glass jar, label always facing camera when shown, never redesigned.
Every shot begins and ends on a still moment so it can be used alone. No dialogue line crosses a cut.
Negatives: no prices, no percentages, no sale signs, no on-screen text anywhere in frame.
```

### 4:50-5:06 · TALKING HEAD (TH7, TH8)

**TH7** (4:50-4:58)
- TH line: "One raw take. Now a script turns it into five drafts in about a minute."
- Framing: same. Veo note: points at the monitor.

*Extend*

**TH8** (4:58-5:06)
- TH line: "Same shots, different order, different first card, different ending."
- Framing: same. Veo note: three small taps on the desk.

### 5:06-7:00 · STEP 3 · FIVE DRAFTS
- **On-screen title:** STEP 3 · FIVE CUTS, ONE TAKE
- **Screen recording:** NEW Clip on `YT005 · screen rec · drafts`: terminal running the pyCapCut loop over the matrix, five drafts appearing in CapCut, then Marcos opening each and adjusting the first card and the music cut.
- **VO:** "The script reads the matrix and builds one CapCut draft per row. It puts the opening shot first, drops the text card on top, keeps the other shots in order and swaps the end card. Five drafts. Then I polish each one by hand. The beat of the music, the size of the card, the first frame. That's the creative judgment part. The script did the boring part."
- **On screen (script excerpt):**
```
for row in matrix:
    d = Draft(f"AD011_{row.angle}", 1080, 1920)
    d.add_video(shot[row.opens_on], start=0)
    d.add_text(row.first_card, start=0, dur=2.0, style="archivo_pop")
    d.add_rest(shots, skip=row.opens_on)
    d.add_end_card(row.cta)
```

### 7:00-7:16 · TALKING HEAD (TH9, TH10)

**TH9** (7:00-7:08)
- TH line: "Now the angle most people fake. Social proof, without a made-up number."
- Framing: same. Veo note: serious, slight lean in.

*Extend*

**TH10** (7:08-7:16)
- TH line: "Ten thousand happy customers is a lie if you can't prove it."
- Framing: same. Veo note: shakes head slowly.

### 7:16-8:40 · STEP 4 · SOCIAL PROOF, HONESTLY
- **On-screen title:** STEP 4 · PROOF WITHOUT FAKE NUMBERS
- **Screen recording:** NEW Clip: the PROOF draft in CapCut with a placeholder card "YOUR REAL REVIEW HERE"; then the AD016 MAPLE & CRUST frame of RAY picking up a pie on the porch (preview from BD016) as the visual format for a customer moment, with the card "What your regulars say goes here. Real words, with permission."
- **VO:** "Ember and Oak is a fictional brand. It has no customers, so it gets no reviews, and I won't write fake ones. Here's the slot instead. A real review, word for word, with the customer's permission. A real count, if you can show where it comes from. Or proof that needs no number: hand-poured, small batches, where it's made. For a real client, this card is the strongest of the five. For a demo, it stays empty on purpose. This is the format for the pie shop ad coming on the sixteenth. A regular picking up an order. On a real account, that's a real customer and a real quote."
- **On screen (rule card):**
```
SOCIAL PROOF RULE: real review with permission · real count with a source · or proof without numbers (hand-poured, small batch, where it's made). Never a number you can't show.
```

### 8:40-10:00 · FAILURE · THE SALE SIGN THE MODEL PAINTED
- **On-screen title:** THIS ONE FAILED
- **Screen recording:** the real failure from BD011 or its start frame tests. If the Seedance take had no text leak, show the rejected Flow start frame (free) from the brief session where "Black Friday" in the prompt produced a window sign with garbled letters and a fake price tag on the jar, labeled "start frame test, free".
- **What went wrong:** "Black Friday" in the prompt made the model paint sale signs, a price tag on the jar and half-readable letters in the window.
- **Why:** the model associates the holiday with signage. Any text it invents is misspelled, can't change per angle, and can carry a price you never approved.
- **Fix:** remove "Black Friday" from the generation prompt entirely; describe the mood (cozy evening, early dark) instead; add "Count of letters, words or signboards anywhere in frame other than the product label: zero"; all offer text goes in the edit.
- **VO:** "Here's what happens when you write Black Friday in the prompt. Sale signs. A price tag on the jar. Letters in the window that almost spell something. None of it is editable, and one of them is a price nobody approved. The fix: the holiday never goes in the generation. Cozy evening, early dark, warm lamps. The offer goes on as text in the edit, where I control every letter."

### 10:00-10:16 · TALKING HEAD (TH11, TH12)

**TH11** (10:00-10:08)
- TH line: "Here's the whole day on one card, from brief to five scheduled ads."
- Framing: same. Veo note: holds a printed card up.

*Extend*

**TH12** (10:08-10:16)
- TH line: "The generation is one hour of it. The rest is thinking and cutting."
- Framing: same. Veo note: lowers the card, small smile.

### 10:16-11:30 · STEP 5 · THE ONE-DAY PLAN
- **On-screen title:** STEP 5 · THE DAY
- **Screen recording:** NEW Clip: the day plan as a ClickUp checklist, then the five variants queued in Metricool for review (no publishing on camera).
- **VO:** "Morning: the matrix and the start frame tests. Late morning: one generation. After lunch: five drafts and the polish. End of day: five ads queued for review. On launch, all five go out with the same budget, and you read which opening holds people. That's the next video's topic, and a later one goes deeper on the numbers to read."
- **On screen (day card):**
```
09:00 matrix (Claude) · 10:00 start frames (Flow, free) · 11:00 one generation · 13:00 five drafts (script) · 14:00 polish (CapCut) · 17:00 queued for review
```

### 11:30-12:38 · CLOSING TALKING HEAD (TH13 to TH17)

**TH13** (11:30-11:38)
- TH line: "Five angles, one generation, and every offer word written in the edit."
- Framing: same. Veo note: counts on fingers.

*Extend*

**TH14** (11:38-11:46)
- TH line: "Every prompt from this video is free at marcosmaia.ai/prompts."
- Framing: same. Veo note: slow nod.

*Extend*

**TH15** (11:46-11:54)
- TH line: "If you want one for your product, DM me BRIEF."
- Framing: same. Veo note: open hand toward lens.

*Extend*

**TH16** (11:54-12:02)
- TH line: "Black Friday is close. A brief this week still makes it."
- Framing: same. Veo note: taps a wristwatch-free wrist, small smile.

*Extend*

**TH17** (12:02-12:10)
- TH line: "Next Saturday: same brief, two video models, and an honest scorecard."
- Framing: same. Veo note: ends on a 1-second hold.

### 12:10-13:00 · END CARD
Lockup on Screen, "Prompts free at marcosmaia.ai/prompts", "DM BRIEF". 50s end screen with YT004 and YT006, music only.

## 4. Chapters

```
0:00 Five Black Friday openings
0:20 Why five angles
0:52 Step 1: the angle matrix
2:56 Step 2: a generation built to be cut
5:06 Step 3: five drafts from one take
7:16 Step 4: social proof without fake numbers
8:40 The sale sign the model painted
10:16 Step 5: the one-day plan
11:30 Free prompts
```

## 5. Description (EN)

```
Five Black Friday ads from one AI generation: price, scarcity, gift, urgency and social proof.
One day of production, and not a single invented number.

What you'll learn:
How to build a 5-angle matrix from one brief
How to write a generation where every shot can open the ad
The script that turns one take into five CapCut drafts
How to do social proof honestly
Why "Black Friday" should never be in your video prompt

Chapters:
0:00 Five Black Friday openings
0:20 Why five angles
0:52 Step 1: the angle matrix
2:56 Step 2: a generation built to be cut
5:06 Step 3: five drafts from one take
7:16 Step 4: social proof without fake numbers
8:40 The sale sign the model painted
10:16 Step 5: the one-day plan
11:30 Free prompts

Prompts free at marcosmaia.ai/prompts
DM BRIEF on Instagram @marcosmaia.ai or WhatsApp wa.me/5511996129444?text=BRIEF
Work with me: AI UGC Ad Pack, 8 ads for US$400. Ad Creative Pack, US$300.

Fictional brands. Contains AI-generated content.

#BlackFriday #AIads #AdCreative
```

## 6. Production checklist

- **Marcos records:** BD011 (STEP 2, failure if it happened), BD016 (preview frame for STEP 4, needed by Wed 04/11). NEW Clips: `YT005 · screen rec · matrix` (about 4 min), `drafts` (terminal + CapCut, about 8 min), `proof` (placeholder card + AD016 frame, about 3 min), `day plan` (ClickUp checklist + Metricool review queue, about 3 min).
- **Claude generates:** 17 Veo TH blocks, the five variant drafts (they also become real posts), the edit, captions, lower third, end card, thumbnail, description, 3 Shorts.
- **Flow credits (estimate):** 17 blocks plus 50% margin = about 26 generations, about 520 credits at roughly 20 per 8s block in Veo Fast. Confirm in Flow.
- **Due:** Thu 05/11/2026.

## 7. Shorts cuts

**YT005-S1**
- In/out: 0:00-0:20 plus 0:52-1:30
- 9:16 reframe: the five openings full frame, then the matrix as a vertical list.
- On-screen hook: SAME AD, FIVE OPENINGS
- Caption: One AI generation, five Black Friday angles: price, scarcity, gift, urgency, proof. The angle lives in the edit. Prompt free at marcosmaia.ai/prompts
- Shorts title: 5 Black Friday ads from one AI generation

**YT005-S2**
- In/out: 8:40-9:40
- 9:16 reframe: the failed frame with the garbled window sign, zoomed.
- On-screen hook: NEVER WRITE BLACK FRIDAY
- Caption: I wrote "Black Friday" in my video prompt. The AI painted sale signs and a price nobody approved. Keep the holiday out of the generation.
- Shorts title: Why "Black Friday" should never go in your AI video prompt

**YT005-S3**
- In/out: 7:16-8:20
- 9:16 reframe: the rule card on top, the placeholder review card below.
- On-screen hook: NO FAKE NUMBERS
- Caption: Social proof without inventing anything: real review with permission, real count with a source, or proof with no number at all. DM BRIEF.
- Shorts title: Social proof in ads without a single fake number

# AD012 · THE BRAND ep. 4 · NORTHSHORE COLD BREW ("Our first ad goes live")

- **Post:** Sat 07/11/2026 · Instagram, TikTok and Facebook 13:00 BRT · YouTube Short 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for November 2026 (slot 2)
- **Format:** 9:16 · 30s · native sound, no music · phone realism (Nora films the brand's first UGC ad herself)
- **Linked:** BD012 · PD005 · YT012 (season breakdown)
- Fictional brand. Spec ad. AI-generated content disclosed. Arc: ep3 the product shot (AD010) → **ep4 first ad live** → ep5 the flop (AD015).

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: series retention and proof that UGC-style ads can be directed.</perfil>
  <publico>DTC founders who think UGC needs creators and shipping product: "I can't afford 10 creators."</publico>
  <tese>A UGC ad is a phone, a person and one honest line; the phone realism block makes it read as filmed.</tese>
  <numeros_permitidos>none</numeros_permitidos>
  <proibido>No metrics, no "it went viral", no sales, no caffeine health claims, no real brands, no dashes, no AI clichés.</proibido>
  <ativos>@Creator = NORA; @Product = NORTHSHORE ORIGINAL BLACK; @Location = Northshore shop (morning) + the harbor dock outside</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16</modelo>
</brief>
```

## 2. Hooks

| # | Formula | Hook | Status |
|---|---|---|---|
| 1 | In medias res | Selfie angle, NORA already recording on the dock: "Okay, take one. Our first ad." | **CHOSEN** |
| 2 | Pattern interrupt | Gull lands on the dock rail next to the can | A/B kept |
| 3 | Specific pain | "I have no budget for creators. So, hi. It's me." | A/B kept |
| 4 | Negation | "This is not a commercial." | backup |
| 5 | Result first | The can opening in slow motion | backup |

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 0-6s | Hook | phone front camera, 24 mm equiv. | Handheld selfie, arm's length, slight walk forward 0.3 m | NORA on the wooden harbor dock, can in her free hand | Grey overcast morning, soft | {Okay, take one. Our first ad. (laughs)} | <gulls, water slapping the pilings> | "THE BRAND · Ep. 4" card |
| 2 | 6-13s | Problem | phone, 24 mm equiv. | Handheld, phone turns toward the harbor 40 degrees and back | Shows the fishing boats, then back to her face | Same | {Mornings here start at, um, five. Boats don't wait.} | <boat engine far away> | captions |
| 3 | 13-20s | Product | phone rear camera, 26 mm equiv. | Handheld close, autofocus hunts then locks on the label | She cracks the can open close to the lens, label facing it | Overcast, slight exposure shift | {So I made coffee that waits for you.} | <tab hiss at 14s> | "NORTHSHORE" lower third |
| 4 | 20-26s | Proof | phone, 24 mm equiv. | Handheld selfie, steady | She drinks, wipes her lip with her thumb, nods | Same | {No sugar. Just slow coffee, cold.} | <wind on the mic> | captions |
| 5 | 26-30s | CTA | phone, 24 mm equiv. | Handheld, she lowers the phone slightly | Looks into the lens, holds the can beside her face | Same | {That's it. That's the ad. Posting it.} | <gull call> | End card |

## 4. References needed

- **@Creator · NORA** `clone/referencias/cast/NORA_sheet_video.webp` (unchanged; never inherit flat light).
- **@Product · NORTHSHORE** `clone/referencias/products/NORTHSHORE_contract_sheet.webp`.
- **@Location · harbor dock** `clone/referencias/locations/NORTHSHORE_dock.webp` (new plate, same town as the shop). Flow prompt: "Empty weathered wooden harbor dock in a small Maine town on a grey overcast morning, vertical 9:16, lobster traps stacked at one side, two small fishing boats moored out of focus, a red-brick shop with a multi-pane window visible at the end of the dock. No people, no readable signs."
- **Start frame test (free):** shot 3 close on the can at phone distance, to check the band stays readable when the lens is close.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 UGC-style episode for NORTHSHORE COLD BREW in which NORA films the brand's first ad on her phone, cut hard between five camera positions, all sound generated natively in sync with the picture. No music.
@Creator is the identity and wardrobe reference for NORA: a 28-year-old woman, auburn hair in a low messy bun with loose strands at the temples, pale skin with freckles across nose and cheeks, green-grey eyes, a single small silver hoop in her left ear; wearing an oatmeal chunky knit sweater with sleeves pushed to the elbow under a dark forest-green canvas apron with one chest pocket, dark jeans, worn brown leather boots. Never inherit the sheet's flat light.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: a 12 fl oz slim aluminum can, about 16 cm tall and 5.8 cm wide, about the length of an adult hand from wrist to fingertip; matte deep-teal body; a cream horizontal band around the middle third with a thin single wave line drawn in teal and the wordmark NORTHSHORE in tall condensed teal capitals; black pull tab; brushed silver top and bottom rims. Never redesigned, label always facing camera when shown, no extra text.
@Location is the weathered wooden harbor dock outside the Northshore shop: stacked lobster traps, two moored fishing boats out of focus, the red-brick shop at the end of the dock. Any incidental signage stays generic and unreadable.
Phone realism, all shots: handheld phone footage, autofocus breathing, brief exposure shifts, light compression texture, slight sensor noise, no stabilisation, all movement from hand inertia and breathing.

PART 2 · SHOTS
[0-6s] Shot 1. Camera: front phone camera at arm's length, she walks forward 0.3 m. NORA on the dock, can in her free hand, line 1. Cut.
[6-13s] Shot 2. Camera: the phone turns 40 degrees toward the boats and back to her face. Line 2. Cut.
[13-20s] Shot 3. Camera: rear phone camera close, autofocus hunts then locks on the label. She cracks the can open close to the lens, label facing it, line 3. Cut.
[20-26s] Shot 4. Camera: front camera, steady at arm's length. She drinks, wipes her lip with her thumb, nods, line 4. Cut.
[26-30s] Shot 5. Camera: front camera, she lowers the phone slightly. She looks into the lens holding the can beside her face, line 5.
Dialogue, American English, verbatim, in this order:
1. "Okay, take one. Our first ad. (laughs)"
2. "Mornings here start at, um, five. Boats don't wait."
3. "So I made coffee that waits for you."
4. "No sugar. Just slow coffee, cold."
5. "That's it. That's the ad. Posting it."
Sound, native: gulls and water slapping the pilings from 0s; a boat engine far away at 8s; tab hiss at 14s; wind on the phone mic at 21s; one gull call at 28s. No music, no score.
Style: real phone footage, overcast morning, natural skin, compression texture.
Negatives: no on-screen text, no watermarks, no logos other than the product label; no extra people looking into the lens; the can never changes shape, band or wordmark; no health claims.
Count of NORA in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame other than the product label: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot, concrete physics (crack the can, thumb on lip), fits time, lines under 12 words.
- [x] References, identity verbatim, phone realism block present.
- [x] No music, no metrics, no claims beyond "no sugar" (part of the brand definition).

## 7. Edit (CapCut)

1. **0.0-1.5s:** card "THE BRAND · Ep. 4 · Our first ad goes live".
2. **1.5-31.5s:** the generation untouched (UGC edits look less edited); captions in native TikTok style plus brand Pop word on "first", "waits", "posting".
3. Light music bed only after shot 5 (indie folk tail, 3s). If shot 2 fails, cover with **D01** (POV walking with iced coffee) for 2s.
4. End card "Prompts free at marcosmaia.ai/prompts · DM BRIEF" plus "Ep. 5 next Saturday".

## 8. Captions

**Instagram / Facebook**
> THE BRAND, ep. 4: our first ad goes live.
> It's a UGC ad. Nora filmed it on her phone on the dock. Except Nora doesn't exist.
> The trick is one block in the prompt: autofocus breathing, exposure shifts, no stabilisation, movement from breathing.
> Next week we find out if anyone cared.
> Fictional brand. Made with AI.
> #thebrand #ugc #aiads #seedance #coldbrew

**TikTok**
> ep 4: the brand's first ad, filmed on a phone by someone who doesn't exist. fictional brand, made with AI.

**YouTube Short**
- Title: THE BRAND ep. 4: an AI UGC ad that looks filmed on a phone
- Description: The phone realism block, explained. Fictional brand, made with AI.

## 9. BD012 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD012 · screen rec · AD012` · browser tab only.
1. Paste the prompt; stop on the Phone realism block for 3 seconds.
2. Attach NORA, can, dock plate; generate; playback at full screen in a phone mockup frame.
3. Compare one frame with a real phone frame Marcos films on his own balcony (optional, 3s).

**VO script (about 45 seconds):**
> Episode four. The first ad. It has to look like Nora filmed it.
> One block does that. Handheld. Autofocus breathing. Exposure shifts. No stabilisation.
> Movement from breathing, not from a gimbal.
> Same face, same can, a new place: the dock outside the shop.
> Generating.
> It shakes like a phone. It focuses like a phone. That's UGC without a creator.
> Full prompt free on my site.

**BD caption:**
> The phone realism block that makes AI UGC look filmed. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Selfie UGC ad with phone realism block (founder films the first ad)",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[CREATOR BLOCK]", "[PRODUCT CONTRACT]", "[OUTDOOR PLACE + 3 DETAILS]", "[LINES 1-5]"],
  "tips": [
    "Use the phone realism block in every shot of a UGC ad, not only the first.",
    "Let the autofocus hunt once on the product; it sells the 'real phone' feeling."
  ],
  "used_in": ["AD012", "BD012", "PD005"],
  "public": true
}
```

Feeds **PD005** and the phone realism topic of **PD007**.

# ST005 · Test task: 3 hooks, one AI actor (Kandy / Sculptique)

Série: ST · Semana de 2026-11-02 · Sugestão: 2026-11-05 (Thu)
Redes: instagram, facebook, linkedin, tiktok

## Instagram · Facebook · LinkedIn

3 hooks. One AI actor.

This was a test task: a UGC ad with the same actor and the same product, and three different openings.

Why three? Because the hook decides if anyone watches second two. Testing openings is cheaper than testing whole ads.

Need creative volume for testing? DM BRIEF.

#aiads #adcreative #aivideo #mediabuyer #ugcads #performancemarketing

## TikTok

**Title:** 3 hooks one ai actor

3 hooks. One AI actor.

This was a test task: a UGC ad with the same actor and the same product, and three different openings.

Why three? Because the hook decides if anyone watches second two. Testing openings is cheaper than testing whole ads.

Need creative volume for testing? DM BRIEF.

#aiads #aivideo #marketingtips #learnontiktok

# ST005 · Test task: 3 hooks, one AI actor (Kandy / Sculptique)

Série: ST · Semana de 2026-11-02 · Sugestão: 2026-11-05 (Thu)
Redes: instagram, facebook, linkedin, tiktok

## Instagram · Facebook · LinkedIn

3 hooks. One AI actor.

This was a test task: a UGC ad with the same actor and the same product, and three different openings.

Why three? Because the hook decides if anyone watches second two. Testing openings is cheaper than testing whole ads.

Need creative volume for testing? DM BRIEF.

#aiads #adcreative #aivideo #mediabuyer #ugcads #performancemarketing

## TikTok

**Title:** 3 hooks one ai actor

3 hooks. One AI actor.

This was a test task: a UGC ad with the same actor and the same product, and three different openings.

Why three? Because the hook decides if anyone watches second two. Testing openings is cheaper than testing whole ads.

Need creative volume for testing? DM BRIEF.

#aiads #aivideo #marketingtips #learnontiktok

# YT005 · Black Friday creative playbook: 5 angles, 1 day of production

| Field | Value |
|---|---|
| Publish | Sat 07/11/2026 11:00 BRT · YouTube long video, 10 to 15 min, 16:9 |
| Target length | 13:00 |
| Linked ADs | AD011 EMBER & OAK (ONE BRIEF #3, posted Mon 02/11) · AD016 MAPLE & CRUST PIE CO. (ONE BRIEF #4, posts Mon 16/11, shown here as a preview) · BD011, BD016 |
| Seedance use | zero new Seedance: reuses AD011 and AD016 |
| Playlists | DIRECTOR'S CUT + series playlist ONE BRIEF |
| isAiGeneratedContent | true |
| Talking head | 17 Veo blocks of 8s = 2:16 |

**Dependency:** AD016 posts on 16/11, after this video. Its generation (BD016) must exist by Wed 04/11. If it doesn't, STEP 4 uses AD007 (EMBER & OAK, PHONE TO FILM #2, posted 26/10) instead, and the AD016 mentions are cut.

## 1. Title options

- **Main (64 chars):** Black Friday creative playbook: 5 angles, 1 day of production
- Alt 1: 5 Black Friday ads from 1 AI generation (price, gift, scarcity...)
- Alt 2: How I cut 5 Black Friday angles from one AI ad in one day

## 2. Thumbnail brief (brand book section 7)

- **Expression and pose:** Marcos in STUDIO wardrobe, holding up five fingers of his right hand toward the lens, focused, confident, mouth closed, slight head tilt.
- **Display words:** 5 ANGLES, 1 DAY. Pop word in #FFC718: **5 ANGLES** counts as two words, so Pop goes on **1 DAY**? No: one word only. Pop word: **5**. Others white.
- **Beside him:** five thin 9:16 frames fanned like cards: AD011 frames (MIA with the amber candle jar) and one AD016 frame (RAY on a porch with a pie box), each with a tiny mono label: PRICE, SCARCITY, GIFT, URGENCY, PROOF.
- **Layout:** Marcos left 35%, fan of cards right 65%, text top right.
- **Background:** Screen #0F1E2E.
- **Monogram:** bottom right corner.

Image prompt (GPT Image or Flow, 16:9):
```
Use the attached sheet (Marcos BASE v3) as the absolute identity reference: lean face, defined cheekbones, straight prominent nose, warm brown eyes, freckles and small moles, very short buzz-cut hair with scalp stubble, short dark beard 5 to 8 mm, defined mustache. No eyeglasses. Wardrobe: plain black button-up, top button open, sleeves rolled just below the elbow, forearm tattoos exactly as on the sheet. Expression generated in this scene only: focused and confident, mouth closed, slight head tilt. Pose: chest-up, right hand raised toward the viewer with five fingers spread, palm out, tattoo on the inner forearm visible. Placement: subject in the left 35% of a 16:9 frame; right 65% empty dark navy (#0F1E2E) for composited cards. Warm key from camera left, golden rim from behind. 50mm look, real skin texture, fine grain. No text, no logos, no second person, five fingers exactly.
```

## 3. Script outline

**TH set, fixed in every Veo block (Flow, Veo, ingredient = Marcos BASE v3 sheet + STUDIO wardrobe sheet):** black cotton button-up, point collar, top button open, sleeves rolled just below the elbow, tattoos as on the sheet, charcoal trousers. Dark walnut desk, Screen navy wall with one thin warm golden LED strip, monitor glow from camera left. 35mm, medium close-up, eye level, locked camera with a very slow push. No eyeglasses. Native voice, no music. 1-second hold at the end of each block. Check before every Extend.

### 0:00-0:20 · RESULT FIRST
Five 4-second openings in a row, hard cuts, each with its text card: PRICE, SCARCITY, GIFT, URGENCY, PROOF. Same EMBER & OAK candle, five different first seconds. Music on the beat.

### 0:20-0:52 · TALKING HEAD (TH1 to TH4)
Lower third on TH1: MARCOS MAIA / AI AD DIRECTOR.

**TH1** (0:20-0:28)
- TH line: "Five Black Friday ads. One AI generation behind them, and one day of work."
- Framing: medium close-up, STUDIO. Veo note: holds up five fingers, then one.

*Extend*

**TH2** (0:28-0:36)
- TH line: "Price, scarcity, gift, urgency and social proof. Each one opens differently."
- Framing: same. Veo note: counts on fingers, calm.

*Extend*

**TH3** (0:36-0:44)
- TH line: "You don't know which angle wins until people see it. So you test five."
- Framing: same. Veo note: small shrug.

*Extend*

**TH4** (0:44-0:52)
- TH line: "And I'll show social proof without inventing a single number."
- Framing: same. Veo note: serious, steady eye contact.

### 0:52-2:40 · STEP 1 · THE ANGLE MATRIX
- **On-screen title:** STEP 1 · FIVE ANGLES, ONE BRIEF
- **Screen recording:** NEW Clip on `YT005 · screen rec · matrix`: Claude chat, the brief "Black Friday ad for my candle brand, under 30 seconds" plus the AD011 shot list, Claude returning a 5-row table: angle, opening shot, first line on screen, CTA.
- **VO:** "One brief. Black Friday ad for my candle brand. I give Claude the brief and the five shots I already planned, and ask for a matrix. Five angles, each with the shot that opens it, the first text card and the call to action. Price opens on the product. Scarcity opens on the pour. Gift opens on the box. Urgency opens on the clock. Proof opens on a real customer's words. Notice what's missing: new footage. Every angle reuses the same five shots."
- **On screen (Claude output excerpt):**
```
| Angle | Opens on | First card | CTA |
| PRICE | Shot 3, jar close-up | Black Friday price, this weekend only | Shop the sale |
| SCARCITY | Shot 2, wax pour | Small batch. When it's gone, it's gone | Get yours |
| GIFT | Shot 4, MIA wrapping | The gift that smells like November | Send one |
| URGENCY | Shot 5, CTA close | Ends Monday at midnight | Order tonight |
| PROOF | Shot 1, MIA lights it | [real customer review, with permission] | See reviews |
```

### 2:40-2:56 · TALKING HEAD (TH5, TH6)

**TH5** (2:40-2:48)
- TH line: "The angles live in the edit. The generation just needs five strong shots."
- Framing: same. Veo note: open palms, steady.

*Extend*

**TH6** (2:48-2:56)
- TH line: "So the prompt is built to be cut apart. Every shot works alone."
- Framing: same. Veo note: chopping gesture, one per word on "every shot works alone".

### 2:56-4:50 · STEP 2 · ONE GENERATION BUILT TO BE CUT
- **On-screen title:** STEP 2 · SHOTS THAT STAND ALONE
- **Screen recording:** BD011 (ClickUp Clip on `BD011 · screen rec · AD011`): the template v2 prompt, the MIA sheet, the EMBER & OAK product contract sheet (amber glass jar), generate at 8x, result.
- **VO:** "Template v2, five shots, but with one change for a sale. Each shot starts and ends clean, on a still moment. No line of dialogue crosses a cut. That way any shot can open the ad. The product contract keeps the amber jar identical in all five, because the jar is the one thing every angle shares. And no prices, no percentages, no sale words in the generation. Those change by angle, so they live in the edit."
- **Prompt on screen (excerpt):**
```
PART 1 · WORLD
A 30-second 9:16 direct-response ad for EMBER & OAK soy candles, cut hard between five camera positions, all sound generated natively. No music.
@Creator is MIA. @Product is the exact product. PRODUCT CONTRACT, non-negotiable: amber glass jar, label always facing camera when shown, never redesigned.
Every shot begins and ends on a still moment so it can be used alone. No dialogue line crosses a cut.
Negatives: no prices, no percentages, no sale signs, no on-screen text anywhere in frame.
```

### 4:50-5:06 · TALKING HEAD (TH7, TH8)

**TH7** (4:50-4:58)
- TH line: "One raw take. Now a script turns it into five drafts in about a minute."
- Framing: same. Veo note: points at the monitor.

*Extend*

**TH8** (4:58-5:06)
- TH line: "Same shots, different order, different first card, different ending."
- Framing: same. Veo note: three small taps on the desk.

### 5:06-7:00 · STEP 3 · FIVE DRAFTS
- **On-screen title:** STEP 3 · FIVE CUTS, ONE TAKE
- **Screen recording:** NEW Clip on `YT005 · screen rec · drafts`: terminal running the pyCapCut loop over the matrix, five drafts appearing in CapCut, then Marcos opening each and adjusting the first card and the music cut.
- **VO:** "The script reads the matrix and builds one CapCut draft per row. It puts the opening shot first, drops the text card on top, keeps the other shots in order and swaps the end card. Five drafts. Then I polish each one by hand. The beat of the music, the size of the card, the first frame. That's the creative judgment part. The script did the boring part."
- **On screen (script excerpt):**
```
for row in matrix:
    d = Draft(f"AD011_{row.angle}", 1080, 1920)
    d.add_video(shot[row.opens_on], start=0)
    d.add_text(row.first_card, start=0, dur=2.0, style="archivo_pop")
    d.add_rest(shots, skip=row.opens_on)
    d.add_end_card(row.cta)
```

### 7:00-7:16 · TALKING HEAD (TH9, TH10)

**TH9** (7:00-7:08)
- TH line: "Now the angle most people fake. Social proof, without a made-up number."
- Framing: same. Veo note: serious, slight lean in.

*Extend*

**TH10** (7:08-7:16)
- TH line: "Ten thousand happy customers is a lie if you can't prove it."
- Framing: same. Veo note: shakes head slowly.

### 7:16-8:40 · STEP 4 · SOCIAL PROOF, HONESTLY
- **On-screen title:** STEP 4 · PROOF WITHOUT FAKE NUMBERS
- **Screen recording:** NEW Clip: the PROOF draft in CapCut with a placeholder card "YOUR REAL REVIEW HERE"; then the AD016 MAPLE & CRUST frame of RAY picking up a pie on the porch (preview from BD016) as the visual format for a customer moment, with the card "What your regulars say goes here. Real words, with permission."
- **VO:** "Ember and Oak is a fictional brand. It has no customers, so it gets no reviews, and I won't write fake ones. Here's the slot instead. A real review, word for word, with the customer's permission. A real count, if you can show where it comes from. Or proof that needs no number: hand-poured, small batches, where it's made. For a real client, this card is the strongest of the five. For a demo, it stays empty on purpose. This is the format for the pie shop ad coming on the sixteenth. A regular picking up an order. On a real account, that's a real customer and a real quote."
- **On screen (rule card):**
```
SOCIAL PROOF RULE: real review with permission · real count with a source · or proof without numbers (hand-poured, small batch, where it's made). Never a number you can't show.
```

### 8:40-10:00 · FAILURE · THE SALE SIGN THE MODEL PAINTED
- **On-screen title:** THIS ONE FAILED
- **Screen recording:** the real failure from BD011 or its start frame tests. If the Seedance take had no text leak, show the rejected Flow start frame (free) from the brief session where "Black Friday" in the prompt produced a window sign with garbled letters and a fake price tag on the jar, labeled "start frame test, free".
- **What went wrong:** "Black Friday" in the prompt made the model paint sale signs, a price tag on the jar and half-readable letters in the window.
- **Why:** the model associates the holiday with signage. Any text it invents is misspelled, can't change per angle, and can carry a price you never approved.
- **Fix:** remove "Black Friday" from the generation prompt entirely; describe the mood (cozy evening, early dark) instead; add "Count of letters, words or signboards anywhere in frame other than the product label: zero"; all offer text goes in the edit.
- **VO:** "Here's what happens when you write Black Friday in the prompt. Sale signs. A price tag on the jar. Letters in the window that almost spell something. None of it is editable, and one of them is a price nobody approved. The fix: the holiday never goes in the generation. Cozy evening, early dark, warm lamps. The offer goes on as text in the edit, where I control every letter."

### 10:00-10:16 · TALKING HEAD (TH11, TH12)

**TH11** (10:00-10:08)
- TH line: "Here's the whole day on one card, from brief to five scheduled ads."
- Framing: same. Veo note: holds a printed card up.

*Extend*

**TH12** (10:08-10:16)
- TH line: "The generation is one hour of it. The rest is thinking and cutting."
- Framing: same. Veo note: lowers the card, small smile.

### 10:16-11:30 · STEP 5 · THE ONE-DAY PLAN
- **On-screen title:** STEP 5 · THE DAY
- **Screen recording:** NEW Clip: the day plan as a ClickUp checklist, then the five variants queued in Metricool for review (no publishing on camera).
- **VO:** "Morning: the matrix and the start frame tests. Late morning: one generation. After lunch: five drafts and the polish. End of day: five ads queued for review. On launch, all five go out with the same budget, and you read which opening holds people. That's the next video's topic, and a later one goes deeper on the numbers to read."
- **On screen (day card):**
```
09:00 matrix (Claude) · 10:00 start frames (Flow, free) · 11:00 one generation · 13:00 five drafts (script) · 14:00 polish (CapCut) · 17:00 queued for review
```

### 11:30-12:38 · CLOSING TALKING HEAD (TH13 to TH17)

**TH13** (11:30-11:38)
- TH line: "Five angles, one generation, and every offer word written in the edit."
- Framing: same. Veo note: counts on fingers.

*Extend*

**TH14** (11:38-11:46)
- TH line: "Every prompt from this video is free at marcosmaia.ai/prompts."
- Framing: same. Veo note: slow nod.

*Extend*

**TH15** (11:46-11:54)
- TH line: "If you want one for your product, DM me BRIEF."
- Framing: same. Veo note: open hand toward lens.

*Extend*

**TH16** (11:54-12:02)
- TH line: "Black Friday is close. A brief this week still makes it."
- Framing: same. Veo note: taps a wristwatch-free wrist, small smile.

*Extend*

**TH17** (12:02-12:10)
- TH line: "Next Saturday: same brief, two video models, and an honest scorecard."
- Framing: same. Veo note: ends on a 1-second hold.

### 12:10-13:00 · END CARD
Lockup on Screen, "Prompts free at marcosmaia.ai/prompts", "DM BRIEF". 50s end screen with YT004 and YT006, music only.

## 4. Chapters

```
0:00 Five Black Friday openings
0:20 Why five angles
0:52 Step 1: the angle matrix
2:56 Step 2: a generation built to be cut
5:06 Step 3: five drafts from one take
7:16 Step 4: social proof without fake numbers
8:40 The sale sign the model painted
10:16 Step 5: the one-day plan
11:30 Free prompts
```

## 5. Description (EN)

```
Five Black Friday ads from one AI generation: price, scarcity, gift, urgency and social proof.
One day of production, and not a single invented number.

What you'll learn:
How to build a 5-angle matrix from one brief
How to write a generation where every shot can open the ad
The script that turns one take into five CapCut drafts
How to do social proof honestly
Why "Black Friday" should never be in your video prompt

Chapters:
0:00 Five Black Friday openings
0:20 Why five angles
0:52 Step 1: the angle matrix
2:56 Step 2: a generation built to be cut
5:06 Step 3: five drafts from one take
7:16 Step 4: social proof without fake numbers
8:40 The sale sign the model painted
10:16 Step 5: the one-day plan
11:30 Free prompts

Prompts free at marcosmaia.ai/prompts
DM BRIEF on Instagram @marcosmaia.ai or WhatsApp wa.me/5511996129444?text=BRIEF
Work with me: AI UGC Ad Pack, 8 ads for US$400. Ad Creative Pack, US$300.

Fictional brands. Contains AI-generated content.

#BlackFriday #AIads #AdCreative
```

## 6. Production checklist

- **Marcos records:** BD011 (STEP 2, failure if it happened), BD016 (preview frame for STEP 4, needed by Wed 04/11). NEW Clips: `YT005 · screen rec · matrix` (about 4 min), `drafts` (terminal + CapCut, about 8 min), `proof` (placeholder card + AD016 frame, about 3 min), `day plan` (ClickUp checklist + Metricool review queue, about 3 min).
- **Claude generates:** 17 Veo TH blocks, the five variant drafts (they also become real posts), the edit, captions, lower third, end card, thumbnail, description, 3 Shorts.
- **Flow credits (estimate):** 17 blocks plus 50% margin = about 26 generations, about 520 credits at roughly 20 per 8s block in Veo Fast. Confirm in Flow.
- **Due:** Thu 05/11/2026.

## 7. Shorts cuts

**YT005-S1**
- In/out: 0:00-0:20 plus 0:52-1:30
- 9:16 reframe: the five openings full frame, then the matrix as a vertical list.
- On-screen hook: SAME AD, FIVE OPENINGS
- Caption: One AI generation, five Black Friday angles: price, scarcity, gift, urgency, proof. The angle lives in the edit. Prompt free at marcosmaia.ai/prompts
- Shorts title: 5 Black Friday ads from one AI generation

**YT005-S2**
- In/out: 8:40-9:40
- 9:16 reframe: the failed frame with the garbled window sign, zoomed.
- On-screen hook: NEVER WRITE BLACK FRIDAY
- Caption: I wrote "Black Friday" in my video prompt. The AI painted sale signs and a price nobody approved. Keep the holiday out of the generation.
- Shorts title: Why "Black Friday" should never go in your AI video prompt

**YT005-S3**
- In/out: 7:16-8:20
- 9:16 reframe: the rule card on top, the placeholder review card below.
- On-screen hook: NO FAKE NUMBERS
- Caption: Social proof without inventing anything: real review with permission, real count with a source, or proof with no number at all. DM BRIEF.
- Shorts title: Social proof in ads without a single fake number

# YT005 · Black Friday creative playbook: 5 angles, 1 day of production

| Field | Value |
|---|---|
| Publish | Sat 07/11/2026 11:00 BRT · YouTube long video, 10 to 15 min, 16:9 |
| Target length | 13:00 |
| Linked ADs | AD011 EMBER & OAK (ONE BRIEF #3, posted Mon 02/11) · AD016 MAPLE & CRUST PIE CO. (ONE BRIEF #4, posts Mon 16/11, shown here as a preview) · BD011, BD016 |
| Seedance use | zero new Seedance: reuses AD011 and AD016 |
| Playlists | DIRECTOR'S CUT + series playlist ONE BRIEF |
| isAiGeneratedContent | true |
| Talking head | 17 Veo blocks of 8s = 2:16 |

**Dependency:** AD016 posts on 16/11, after this video. Its generation (BD016) must exist by Wed 04/11. If it doesn't, STEP 4 uses AD007 (EMBER & OAK, PHONE TO FILM #2, posted 26/10) instead, and the AD016 mentions are cut.

## 1. Title options

- **Main (64 chars):** Black Friday creative playbook: 5 angles, 1 day of production
- Alt 1: 5 Black Friday ads from 1 AI generation (price, gift, scarcity...)
- Alt 2: How I cut 5 Black Friday angles from one AI ad in one day

## 2. Thumbnail brief (brand book section 7)

- **Expression and pose:** Marcos in STUDIO wardrobe, holding up five fingers of his right hand toward the lens, focused, confident, mouth closed, slight head tilt.
- **Display words:** 5 ANGLES, 1 DAY. Pop word in #FFC718: **5 ANGLES** counts as two words, so Pop goes on **1 DAY**? No: one word only. Pop word: **5**. Others white.
- **Beside him:** five thin 9:16 frames fanned like cards: AD011 frames (MIA with the amber candle jar) and one AD016 frame (RAY on a porch with a pie box), each with a tiny mono label: PRICE, SCARCITY, GIFT, URGENCY, PROOF.
- **Layout:** Marcos left 35%, fan of cards right 65%, text top right.
- **Background:** Screen #0F1E2E.
- **Monogram:** bottom right corner.

Image prompt (GPT Image or Flow, 16:9):
```
Use the attached sheet (Marcos BASE v3) as the absolute identity reference: lean face, defined cheekbones, straight prominent nose, warm brown eyes, freckles and small moles, very short buzz-cut hair with scalp stubble, short dark beard 5 to 8 mm, defined mustache. No eyeglasses. Wardrobe: plain black button-up, top button open, sleeves rolled just below the elbow, forearm tattoos exactly as on the sheet. Expression generated in this scene only: focused and confident, mouth closed, slight head tilt. Pose: chest-up, right hand raised toward the viewer with five fingers spread, palm out, tattoo on the inner forearm visible. Placement: subject in the left 35% of a 16:9 frame; right 65% empty dark navy (#0F1E2E) for composited cards. Warm key from camera left, golden rim from behind. 50mm look, real skin texture, fine grain. No text, no logos, no second person, five fingers exactly.
```

## 3. Script outline

**TH set, fixed in every Veo block (Flow, Veo, ingredient = Marcos BASE v3 sheet + STUDIO wardrobe sheet):** black cotton button-up, point collar, top button open, sleeves rolled just below the elbow, tattoos as on the sheet, charcoal trousers. Dark walnut desk, Screen navy wall with one thin warm golden LED strip, monitor glow from camera left. 35mm, medium close-up, eye level, locked camera with a very slow push. No eyeglasses. Native voice, no music. 1-second hold at the end of each block. Check before every Extend.

### 0:00-0:20 · RESULT FIRST
Five 4-second openings in a row, hard cuts, each with its text card: PRICE, SCARCITY, GIFT, URGENCY, PROOF. Same EMBER & OAK candle, five different first seconds. Music on the beat.

### 0:20-0:52 · TALKING HEAD (TH1 to TH4)
Lower third on TH1: MARCOS MAIA / AI AD DIRECTOR.

**TH1** (0:20-0:28)
- TH line: "Five Black Friday ads. One AI generation behind them, and one day of work."
- Framing: medium close-up, STUDIO. Veo note: holds up five fingers, then one.

*Extend*

**TH2** (0:28-0:36)
- TH line: "Price, scarcity, gift, urgency and social proof. Each one opens differently."
- Framing: same. Veo note: counts on fingers, calm.

*Extend*

**TH3** (0:36-0:44)
- TH line: "You don't know which angle wins until people see it. So you test five."
- Framing: same. Veo note: small shrug.

*Extend*

**TH4** (0:44-0:52)
- TH line: "And I'll show social proof without inventing a single number."
- Framing: same. Veo note: serious, steady eye contact.

### 0:52-2:40 · STEP 1 · THE ANGLE MATRIX
- **On-screen title:** STEP 1 · FIVE ANGLES, ONE BRIEF
- **Screen recording:** NEW Clip on `YT005 · screen rec · matrix`: Claude chat, the brief "Black Friday ad for my candle brand, under 30 seconds" plus the AD011 shot list, Claude returning a 5-row table: angle, opening shot, first line on screen, CTA.
- **VO:** "One brief. Black Friday ad for my candle brand. I give Claude the brief and the five shots I already planned, and ask for a matrix. Five angles, each with the shot that opens it, the first text card and the call to action. Price opens on the product. Scarcity opens on the pour. Gift opens on the box. Urgency opens on the clock. Proof opens on a real customer's words. Notice what's missing: new footage. Every angle reuses the same five shots."
- **On screen (Claude output excerpt):**
```
| Angle | Opens on | First card | CTA |
| PRICE | Shot 3, jar close-up | Black Friday price, this weekend only | Shop the sale |
| SCARCITY | Shot 2, wax pour | Small batch. When it's gone, it's gone | Get yours |
| GIFT | Shot 4, MIA wrapping | The gift that smells like November | Send one |
| URGENCY | Shot 5, CTA close | Ends Monday at midnight | Order tonight |
| PROOF | Shot 1, MIA lights it | [real customer review, with permission] | See reviews |
```

### 2:40-2:56 · TALKING HEAD (TH5, TH6)

**TH5** (2:40-2:48)
- TH line: "The angles live in the edit. The generation just needs five strong shots."
- Framing: same. Veo note: open palms, steady.

*Extend*

**TH6** (2:48-2:56)
- TH line: "So the prompt is built to be cut apart. Every shot works alone."
- Framing: same. Veo note: chopping gesture, one per word on "every shot works alone".

### 2:56-4:50 · STEP 2 · ONE GENERATION BUILT TO BE CUT
- **On-screen title:** STEP 2 · SHOTS THAT STAND ALONE
- **Screen recording:** BD011 (ClickUp Clip on `BD011 · screen rec · AD011`): the template v2 prompt, the MIA sheet, the EMBER & OAK product contract sheet (amber glass jar), generate at 8x, result.
- **VO:** "Template v2, five shots, but with one change for a sale. Each shot starts and ends clean, on a still moment. No line of dialogue crosses a cut. That way any shot can open the ad. The product contract keeps the amber jar identical in all five, because the jar is the one thing every angle shares. And no prices, no percentages, no sale words in the generation. Those change by angle, so they live in the edit."
- **Prompt on screen (excerpt):**
```
PART 1 · WORLD
A 30-second 9:16 direct-response ad for EMBER & OAK soy candles, cut hard between five camera positions, all sound generated natively. No music.
@Creator is MIA. @Product is the exact product. PRODUCT CONTRACT, non-negotiable: amber glass jar, label always facing camera when shown, never redesigned.
Every shot begins and ends on a still moment so it can be used alone. No dialogue line crosses a cut.
Negatives: no prices, no percentages, no sale signs, no on-screen text anywhere in frame.
```

### 4:50-5:06 · TALKING HEAD (TH7, TH8)

**TH7** (4:50-4:58)
- TH line: "One raw take. Now a script turns it into five drafts in about a minute."
- Framing: same. Veo note: points at the monitor.

*Extend*

**TH8** (4:58-5:06)
- TH line: "Same shots, different order, different first card, different ending."
- Framing: same. Veo note: three small taps on the desk.

### 5:06-7:00 · STEP 3 · FIVE DRAFTS
- **On-screen title:** STEP 3 · FIVE CUTS, ONE TAKE
- **Screen recording:** NEW Clip on `YT005 · screen rec · drafts`: terminal running the pyCapCut loop over the matrix, five drafts appearing in CapCut, then Marcos opening each and adjusting the first card and the music cut.
- **VO:** "The script reads the matrix and builds one CapCut draft per row. It puts the opening shot first, drops the text card on top, keeps the other shots in order and swaps the end card. Five drafts. Then I polish each one by hand. The beat of the music, the size of the card, the first frame. That's the creative judgment part. The script did the boring part."
- **On screen (script excerpt):**
```
for row in matrix:
    d = Draft(f"AD011_{row.angle}", 1080, 1920)
    d.add_video(shot[row.opens_on], start=0)
    d.add_text(row.first_card, start=0, dur=2.0, style="archivo_pop")
    d.add_rest(shots, skip=row.opens_on)
    d.add_end_card(row.cta)
```

### 7:00-7:16 · TALKING HEAD (TH9, TH10)

**TH9** (7:00-7:08)
- TH line: "Now the angle most people fake. Social proof, without a made-up number."
- Framing: same. Veo note: serious, slight lean in.

*Extend*

**TH10** (7:08-7:16)
- TH line: "Ten thousand happy customers is a lie if you can't prove it."
- Framing: same. Veo note: shakes head slowly.

### 7:16-8:40 · STEP 4 · SOCIAL PROOF, HONESTLY
- **On-screen title:** STEP 4 · PROOF WITHOUT FAKE NUMBERS
- **Screen recording:** NEW Clip: the PROOF draft in CapCut with a placeholder card "YOUR REAL REVIEW HERE"; then the AD016 MAPLE & CRUST frame of RAY picking up a pie on the porch (preview from BD016) as the visual format for a customer moment, with the card "What your regulars say goes here. Real words, with permission."
- **VO:** "Ember and Oak is a fictional brand. It has no customers, so it gets no reviews, and I won't write fake ones. Here's the slot instead. A real review, word for word, with the customer's permission. A real count, if you can show where it comes from. Or proof that needs no number: hand-poured, small batches, where it's made. For a real client, this card is the strongest of the five. For a demo, it stays empty on purpose. This is the format for the pie shop ad coming on the sixteenth. A regular picking up an order. On a real account, that's a real customer and a real quote."
- **On screen (rule card):**
```
SOCIAL PROOF RULE: real review with permission · real count with a source · or proof without numbers (hand-poured, small batch, where it's made). Never a number you can't show.
```

### 8:40-10:00 · FAILURE · THE SALE SIGN THE MODEL PAINTED
- **On-screen title:** THIS ONE FAILED
- **Screen recording:** the real failure from BD011 or its start frame tests. If the Seedance take had no text leak, show the rejected Flow start frame (free) from the brief session where "Black Friday" in the prompt produced a window sign with garbled letters and a fake price tag on the jar, labeled "start frame test, free".
- **What went wrong:** "Black Friday" in the prompt made the model paint sale signs, a price tag on the jar and half-readable letters in the window.
- **Why:** the model associates the holiday with signage. Any text it invents is misspelled, can't change per angle, and can carry a price you never approved.
- **Fix:** remove "Black Friday" from the generation prompt entirely; describe the mood (cozy evening, early dark) instead; add "Count of letters, words or signboards anywhere in frame other than the product label: zero"; all offer text goes in the edit.
- **VO:** "Here's what happens when you write Black Friday in the prompt. Sale signs. A price tag on the jar. Letters in the window that almost spell something. None of it is editable, and one of them is a price nobody approved. The fix: the holiday never goes in the generation. Cozy evening, early dark, warm lamps. The offer goes on as text in the edit, where I control every letter."

### 10:00-10:16 · TALKING HEAD (TH11, TH12)

**TH11** (10:00-10:08)
- TH line: "Here's the whole day on one card, from brief to five scheduled ads."
- Framing: same. Veo note: holds a printed card up.

*Extend*

**TH12** (10:08-10:16)
- TH line: "The generation is one hour of it. The rest is thinking and cutting."
- Framing: same. Veo note: lowers the card, small smile.

### 10:16-11:30 · STEP 5 · THE ONE-DAY PLAN
- **On-screen title:** STEP 5 · THE DAY
- **Screen recording:** NEW Clip: the day plan as a ClickUp checklist, then the five variants queued in Metricool for review (no publishing on camera).
- **VO:** "Morning: the matrix and the start frame tests. Late morning: one generation. After lunch: five drafts and the polish. End of day: five ads queued for review. On launch, all five go out with the same budget, and you read which opening holds people. That's the next video's topic, and a later one goes deeper on the numbers to read."
- **On screen (day card):**
```
09:00 matrix (Claude) · 10:00 start frames (Flow, free) · 11:00 one generation · 13:00 five drafts (script) · 14:00 polish (CapCut) · 17:00 queued for review
```

### 11:30-12:38 · CLOSING TALKING HEAD (TH13 to TH17)

**TH13** (11:30-11:38)
- TH line: "Five angles, one generation, and every offer word written in the edit."
- Framing: same. Veo note: counts on fingers.

*Extend*

**TH14** (11:38-11:46)
- TH line: "Every prompt from this video is free at marcosmaia.ai/prompts."
- Framing: same. Veo note: slow nod.

*Extend*

**TH15** (11:46-11:54)
- TH line: "If you want one for your product, DM me BRIEF."
- Framing: same. Veo note: open hand toward lens.

*Extend*

**TH16** (11:54-12:02)
- TH line: "Black Friday is close. A brief this week still makes it."
- Framing: same. Veo note: taps a wristwatch-free wrist, small smile.

*Extend*

**TH17** (12:02-12:10)
- TH line: "Next Saturday: same brief, two video models, and an honest scorecard."
- Framing: same. Veo note: ends on a 1-second hold.

### 12:10-13:00 · END CARD
Lockup on Screen, "Prompts free at marcosmaia.ai/prompts", "DM BRIEF". 50s end screen with YT004 and YT006, music only.

## 4. Chapters

```
0:00 Five Black Friday openings
0:20 Why five angles
0:52 Step 1: the angle matrix
2:56 Step 2: a generation built to be cut
5:06 Step 3: five drafts from one take
7:16 Step 4: social proof without fake numbers
8:40 The sale sign the model painted
10:16 Step 5: the one-day plan
11:30 Free prompts
```

## 5. Description (EN)

```
Five Black Friday ads from one AI generation: price, scarcity, gift, urgency and social proof.
One day of production, and not a single invented number.

What you'll learn:
How to build a 5-angle matrix from one brief
How to write a generation where every shot can open the ad
The script that turns one take into five CapCut drafts
How to do social proof honestly
Why "Black Friday" should never be in your video prompt

Chapters:
0:00 Five Black Friday openings
0:20 Why five angles
0:52 Step 1: the angle matrix
2:56 Step 2: a generation built to be cut
5:06 Step 3: five drafts from one take
7:16 Step 4: social proof without fake numbers
8:40 The sale sign the model painted
10:16 Step 5: the one-day plan
11:30 Free prompts

Prompts free at marcosmaia.ai/prompts
DM BRIEF on Instagram @marcosmaia.ai or WhatsApp wa.me/5511996129444?text=BRIEF
Work with me: AI UGC Ad Pack, 8 ads for US$400. Ad Creative Pack, US$300.

Fictional brands. Contains AI-generated content.

#BlackFriday #AIads #AdCreative
```

## 6. Production checklist

- **Marcos records:** BD011 (STEP 2, failure if it happened), BD016 (preview frame for STEP 4, needed by Wed 04/11). NEW Clips: `YT005 · screen rec · matrix` (about 4 min), `drafts` (terminal + CapCut, about 8 min), `proof` (placeholder card + AD016 frame, about 3 min), `day plan` (ClickUp checklist + Metricool review queue, about 3 min).
- **Claude generates:** 17 Veo TH blocks, the five variant drafts (they also become real posts), the edit, captions, lower third, end card, thumbnail, description, 3 Shorts.
- **Flow credits (estimate):** 17 blocks plus 50% margin = about 26 generations, about 520 credits at roughly 20 per 8s block in Veo Fast. Confirm in Flow.
- **Due:** Thu 05/11/2026.

## 7. Shorts cuts

**YT005-S1**
- In/out: 0:00-0:20 plus 0:52-1:30
- 9:16 reframe: the five openings full frame, then the matrix as a vertical list.
- On-screen hook: SAME AD, FIVE OPENINGS
- Caption: One AI generation, five Black Friday angles: price, scarcity, gift, urgency, proof. The angle lives in the edit. Prompt free at marcosmaia.ai/prompts
- Shorts title: 5 Black Friday ads from one AI generation

**YT005-S2**
- In/out: 8:40-9:40
- 9:16 reframe: the failed frame with the garbled window sign, zoomed.
- On-screen hook: NEVER WRITE BLACK FRIDAY
- Caption: I wrote "Black Friday" in my video prompt. The AI painted sale signs and a price nobody approved. Keep the holiday out of the generation.
- Shorts title: Why "Black Friday" should never go in your AI video prompt

**YT005-S3**
- In/out: 7:16-8:20
- 9:16 reframe: the rule card on top, the placeholder review card below.
- On-screen hook: NO FAKE NUMBERS
- Caption: Social proof without inventing anything: real review with permission, real count with a source, or proof with no number at all. DM BRIEF.
- Shorts title: Social proof in ads without a single fake number

Cheap leads were hurting our clinic ads.

Across the 2 clinic accounts I help run, January 1 to October 5, 2026: R$72,828 spent, 6,747 leads, R$10.79 per lead.

A good number. But cost per lead only tells you how cheap the form was, not who filled it.

Optimize only for the lead and the algorithm learns to find people who fill forms. Not people who become patients.

What we built: the clinic team marks each lead in a spreadsheet as qualified or not. A script sends the qualified ones back to Meta through the Conversions API. The campaign starts looking for more people like the ones the team actually wanted.

Cheap leads are a comfortable metric. Qualified leads are the job.

If your cost per lead looks great and your sales don't, start there.

#MetaAds #MediaBuying

# Stories · plano semanal reutilizável (Q4/2026)

Instagram @marcosmaia.ai, todo dia de 07/10/2026 a 03/01/2027, às 10:00 BRT (o feed sai às 13:00, então o story do dia aquece o post). Facebook espelha quando fizer sentido. Tudo em inglês. Marcar "AI info" em todo frame com conteúdo gerado.

Regras:
- 3 a 5 frames por dia. Primeiro frame sempre com texto legível em 1 segundo.
- Um sticker interativo por dia (enquete, caixa de pergunta, quiz, slider ou link).
- O destaque certo recebe o story no mesmo dia: ADS · THIS WEEK · HOW I MAKE IT · PROMPTS · PACKS (doc 48 e doc 51).
- Família real só se o Marcos quiser, nunca gerada. Rosto do Marcos é sempre real nos stories.
- Link do DM BRIEF: `wa.me/5511996129444?text=BRIEF` (trocar pelo site quando `marcosmaia.ai` estiver no ar).
- Resposta a DM BRIEF: o hook grátis sai em 24h, feito no Flow (créditos), nunca do pool de Seedance.

## Grade da semana

| Dia | Tema | Frames | Sticker | Quem produz | Destaque |
|---|---|---|---|---|---|
| **Seg** | The ad of the day | 1) 3s do AD com "NEW AD AT 1 PM" 2) o brief em 1 linha 3) "would you run it?" | Enquete: "Run it / Fix the hook" | Claude (corte do AD) | ADS |
| **Ter** | This week's news | 1) capa do WV 2) a notícia que mais importa em 1 frase 3) caixa de pergunta | Caixa: "What should I test next?" | Claude (frames do WV) | THIS WEEK |
| **Qua** | Real behind the scenes | 1) foto ou vídeo real do iPhone (mesa, tela, praia) 2) uma frase do que está sendo feito 3) o resultado parcial | Slider: "how real does this look?" | **Marcos** (filma 15 a 30s no celular) | HOW I MAKE IT |
| **Qui** | Prompt teaser / 3 HOOKS vote | Semana com 3 HOOKS: os 3 hooks em 3 frames + enquete A/B/C. Semana sem: um trecho do prompt do PD com "full prompt at 1 PM" | Enquete A/B/C ou quiz "which line controls the camera?" | Claude | PROMPTS |
| **Sex** | DM BRIEF | 1) "Send me your product, get a free hook in 24h" 2) um hook grátis entregue na semana (só com permissão de quem pediu; sem permissão, um hook de marca fictícia) 3) link BRIEF | Link BRIEF | **Marcos** (escolhe o hook e pede permissão) + Claude (arte) | PACKS |
| **Sáb** | YouTube + THE BRAND | 1) thumb do YT com sticker de link 2) 3s do episódio do THE BRAND 3) "which episode was your favorite?" | Link YouTube + enquete | Claude | ADS |
| **Dom** | Real life | 1 a 3 frames reais: praia, café, rotina de 4 horas. Sem IA, sem venda | Nenhum ou emoji slider | **Marcos** | (sem destaque) |

## Textos prontos (EN), para variar ao longo das semanas

**Seg (enquete)**
- "New ad at 1 PM. One-line brief: [BRIEF]. Would you run it?"
- "This one was one AI generation. Would you put money behind it?"

**Ter (caixa de pergunta)**
- "4 things changed this week. Ask me what any of them means for your ads."
- "What should I test next? Tool, format, hook, anything."

**Qua (bastidor)**
- "What my desk looks like while an ad renders."
- "Raw take vs what it became. Full thing at 1 PM."
- "Filming the iPhone clip for Monday's ad." (domingo anterior ao PHONE TO FILM)

**Qui**
- "Three openings, one ad. Which one stops you? A, B or C."
- "This line in the prompt controls the camera. Full prompt free at 1 PM."

**Sex (DM BRIEF)**
- "Send me your product and who buys it. I'll make you one free hook in 24h. Tap the link."
- "Made this for someone who sent BRIEF this week. Your turn."

**Sáb**
- "New tutorial on YouTube. Tap to watch."
- "THE BRAND, episode [N]. She still doesn't exist."

**Dom**
- Sem texto de venda. No máximo uma legenda curta e real ("Sunday office.").

## Datas especiais

| Data | Story |
|---|---|
| Sáb 31/10 Halloween | Bastidor do AD008 (costume shop) + enquete "trick or treat: which hook?" |
| Qui 26/11 Thanksgiving | "Happy Thanksgiving to everyone in the US" + o TG001 em 3 frames |
| Sex 27/11 Black Friday | Sem desconto. Frame "No Black Friday discount. Same free hook as every week." + link BRIEF |
| Seg 30/11 Cyber Monday | Enquete "Did your Black Friday ads hit?" (Yes / Not yet) |
| Qui 24/12 e

[...] full plan in outputs/q4/stories_q4.md

# AD013 · PHONE TO FILM #3 · HALDEN (a cardboard box on my desk becomes a headphone launch)

- **Post:** Mon 09/11/2026 · Instagram, TikTok and Facebook 13:00 BRT · YouTube Short 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for November 2026 (slot 3)
- **Format:** 9:16 · 30s · video-to-video from Marcos's iPhone clip for 0-15s, new shots 15-30s · no music in the generation
- **Linked:** BD013 · PD006 (Prompt Drop: camera moves with numbers) · YT006 (Seedance vs Veo, same brief) · LinkedIn LI026
- Fictional brand. Spec ad. AI-generated content disclosed. HALDEN returns in AD022 (remarketing hooks).

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: e-commerce founders, proof that real hands survive the AI pass.</perfil>
  <publico>Gadget and accessories brands: "Our unboxing videos look like a desk, because they are."</publico>
  <tese>Unboxing works because hands make a product real; keep the real hands, direct the world.</tese>
  <numeros_permitidos>none</numeros_permitidos>
  <proibido>No real electronics brands or logos, no battery or sound quality claims, no prices, no dashes, no AI clichés.</proibido>
  <ativos>@Video1 = Marcos's iPhone clip (motion only); @Product = HALDEN headphones contract sheet</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16 · video-to-video</modelo>
</brief>
```

## 2. Hooks

| # | Formula | Hook | Status |
|---|---|---|---|
| 1 | Result first | Split screen from frame one: the lid lifts on both halves at the same instant | **CHOSEN** |
| 2 | Pattern interrupt | Black frame, a single paper-tear sound, then the split | A/B kept |
| 3 | Negation | Card "Not a studio. My desk." over the raw clip | A/B kept |
| 4 | Specific pain | "Every unboxing ad is the same desk." | backup |
| 5 | In medias res | Headphones already in hand, rewind | backup |

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 0-7s | Hook | top-down, 26 mm equiv. | Follows @Video1 exactly | Hands lift the lid of a plain box; in the film, a matte sand-colored box with a debossed mark on black stone | Film: single soft top light, black background | none | <lid air release at 1s> | "MY IPHONE" / "THE FILM" |
| 2 | 7-15s | Ritual | top-down | Follows @Video1 exactly | Hands lift out a wrapped object and turn it toward the lens; in the film, the headphones folded in a felt sleeve | Same | none | <felt slide, paper rustle> | captions |
| 3 | 15-21s | Product | 100 mm macro | Orbit 40 degrees right at constant speed | Headphones on a black stone plinth: sand ear cups, brushed aluminum yoke, stitched headband | Hard rim light from the left, black void | none | <low air hum> | "HALDEN" lower third |
| 4 | 21-26s | Use | 50 mm | Push-in at 0.15 m/s for 0.75 m | Hands (sleeve of a black shirt, no face) place the headphones around a neck seen from behind, the city at night through a window | Cool window light, warm desk practical | none | <city rain outside goes quiet as cups close> | captions |
| 5 | 26-30s | CTA | 85 mm | Locked-off | Headphones back on the plinth, slow light sweep across the cups | Light sweep left to right in 2s | none | <soft click> | End card |

## 4. References needed

- **@Video1 · iPhone clip** (film Sun 08/11): top-down on his desk, hands open a plain cardboard box, lift out a wrapped object, turn it toward the lens, 15 to 20s, 9:16, 4K 30fps, good daylight, nothing else on the desk. Never inherit his desk, the cardboard or the daylight.
- **@Product · HALDEN** `clone/referencias/products/HALDEN_contract_sheet.webp`. Flow prompt: "Product contract sheet on flat 18% grey, five views: front, side folded, back, held in two adult hands, next to a coffee mug for scale. Wireless over-ear headphones, ear cups in matte sand color about the size of a palm, brushed aluminum yokes, a sand fabric headband with tone-on-tone stitching, a tiny debossed H on each cup, no other markings. Flat light, no text." Never inherit grey sweep.
- **Start frame test (free):** shot 3 macro and the split layout.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 premium product film for HALDEN wireless headphones, cut hard between five camera positions, all sound generated natively in sync with the picture. No dialogue. No music.
@Video1 is the motion reference for 0 to 15 seconds: keep the camera path, the hand movements and the timing exactly as filmed, keep the hand movements frame for frame; replace only the world and the object. The cardboard box becomes a matte sand-colored rigid box with a debossed H on the lid, the desk becomes black stone under one soft top light, the wrapped object becomes the folded headphones in a grey felt sleeve.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: wireless over-ear headphones with matte sand ear cups about the size of an adult palm, brushed aluminum yokes, a sand fabric headband with tone-on-tone stitching, a tiny debossed H on each cup and no other markings. Same shape, colors and size relative to the hands, never redesigned.

PART 2 · SHOTS
[0-7s] Shot 1. Camera: top-down, follows @Video1 exactly. Two adult hands lift the lid of the sand box on black stone. Cut.
[7-15s] Shot 2. Camera: top-down, follows @Video1 exactly. The hands lift out the felt sleeve and turn the folded headphones toward the lens. Cut.
[15-21s] Shot 3. Camera: 100mm macro, orbit 40 degrees right at constant speed. The headphones on a black stone plinth, hard rim light from the left, black void. Cut.
[21-26s] Shot 4. Camera: 50mm, push-in at 0.15 m/s for 0.75 m. Hands in black shirt sleeves place the headphones around a neck seen from behind; a rainy city at night through the window. Cut.
[26-30s] Shot 5. Camera: 85mm, locked-off. The headphones back on the plinth; a slow light sweep crosses the cups left to right in 2 seconds.
Sound, native: lid air release at 1s; felt slide and paper rustle at 9s; a low air hum from 15s; city rain outside that goes quiet when the cups close at 24s; a soft click at 29s. No music, no score.
Style: 26 to 100mm primes, controlled studio light, deep blacks, fine grain.
Negatives: no on-screen text, no watermarks, no logos other than the debossed H; no faces; the headphones never change shape or color; no cables, no phone screens with readable UI; no claims.
Count of headphones in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot; clip-driven shots follow @Video1 only.
- [x] Concrete physics (lid, sleeve, neck placement from behind).
- [x] No dialogue; "No music" written; text in edit; contract present; fictional brand.

## 7. Edit (CapCut)

1. **0.0-15.0s split screen** synced on the lid lift, labels "MY IPHONE" and "THE FILM".
2. **15.0-30.0s** full frame shots 3 to 5. Fallback inserts: **C02** (kraft box opening), **A01** (hands typing at night) for shot 4, **F02** whip blur as transition at 15s.
3. Music: minimal electronic, 96 BPM, first hit on the lid release.
4. End card "Prompts free at marcosmaia.ai/prompts · DM BRIEF".

## 8. Captions

**Instagram / Facebook**
> I opened a cardboard box on my desk. This is what it became.
> Left: my iPhone. Right: same hands, same timing, a different world.
> Unboxing works because hands make a product real. So I keep the real hands.
> The headphones have a contract: palm-sized cups, one debossed H, nothing else.
> Prompt free at marcosmaia.ai/prompts
> Fictional brand. Made with AI.
> #phonetofilm #unboxing #aiads #ecommerce #seedance

**TikTok**
> opened a cardboard box on my desk. the AI made it a launch film. same hands. fictional brand, made with AI.

**YouTube Short**
- Title: My desk unboxing became a headphone launch film (AI phone to film)
- Description: Real hands, directed world. Fictional brand, made with AI.

## 9. BD013 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD013 · screen rec · AD013` · browser tab only.
1. The raw clip playing; upload as @Video1. 2. Contract sheet upload. 3. Paste, pause on the camera lines with numbers (orbit 40 degrees, push-in 0.15 m/s). 4. Generate, playback, split screen.

**VO script (about 45 seconds):**
> A cardboard box. My desk. My phone.
> Fifteen seconds of my hands, used as the motion reference.
> After second fifteen, new shots. And every camera move has a number.
> Orbit forty degrees. Push in fifteen centimeters a second.
> "Slow cinematic orbit" gets ignored. Forty degrees gets followed.
> Same hands. Different launch.
> Full prompt free on my site.

**BD caption:**
> Camera moves with numbers, on a real unboxing clip turned into a launch film. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Phone to film unboxing: desk clip to premium launch film",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[BOX TRANSFORM]", "[PRODUCT CONTRACT]", "[HERO SURFACE]", "[USE SHOT]"],
  "tips": [
    "Film top-down with nothing else on the desk; clutter becomes objects in the film.",
    "Give every orbit an angle and every push a speed."
  ],
  "used_in": ["AD013", "BD013", "PD006", "YT006"],
  "public": true
}
```

Feeds **PD006** ("Camera moves with numbers") and the brief of **YT006**.

# YT005 · Black Friday creative playbook: 5 angles, 1 day of production

| Field | Value |
|---|---|
| Publish | Sat 07/11/2026 11:00 BRT · YouTube long video, 10 to 15 min, 16:9 |
| Target length | 13:00 |
| Linked ADs | AD011 EMBER & OAK (ONE BRIEF #3, posted Mon 02/11) · AD016 MAPLE & CRUST PIE CO. (ONE BRIEF #4, posts Mon 16/11, shown here as a preview) · BD011, BD016 |
| Seedance use | zero new Seedance: reuses AD011 and AD016 |
| Playlists | DIRECTOR'S CUT + series playlist ONE BRIEF |
| isAiGeneratedContent | true |
| Talking head | 17 Veo blocks of 8s = 2:16 |

**Dependency:** AD016 posts on 16/11, after this video. Its generation (BD016) must exist by Wed 04/11. If it doesn't, STEP 4 uses AD007 (EMBER & OAK, PHONE TO FILM #2, posted 26/10) instead, and the AD016 mentions are cut.

## 1. Title options

- **Main (64 chars):** Black Friday creative playbook: 5 angles, 1 day of production
- Alt 1: 5 Black Friday ads from 1 AI generation (price, gift, scarcity...)
- Alt 2: How I cut 5 Black Friday angles from one AI ad in one day

## 2. Thumbnail brief (brand book section 7)

- **Expression and pose:** Marcos in STUDIO wardrobe, holding up five fingers of his right hand toward the lens, focused, confident, mouth closed, slight head tilt.
- **Display words:** 5 ANGLES, 1 DAY. Pop word in #FFC718: **5 ANGLES** counts as two words, so Pop goes on **1 DAY**? No: one word only. Pop word: **5**. Others white.
- **Beside him:** five thin 9:16 frames fanned like cards: AD011 frames (MIA with the amber candle jar) and one AD016 frame (RAY on a porch with a pie box), each with a tiny mono label: PRICE, SCARCITY, GIFT, URGENCY, PROOF.
- **Layout:** Marcos left 35%, fan of cards right 65%, text top right.
- **Background:** Screen #0F1E2E.
- **Monogram:** bottom right corner.

Image prompt (GPT Image or Flow, 16:9):
```
Use the attached sheet (Marcos BASE v3) as the absolute identity reference: lean face, defined cheekbones, straight prominent nose, warm brown eyes, freckles and small moles, very short buzz-cut hair with scalp stubble, short dark beard 5 to 8 mm, defined mustache. No eyeglasses. Wardrobe: plain black button-up, top button open, sleeves rolled just below the elbow, forearm tattoos exactly as on the sheet. Expression generated in this scene only: focused and confident, mouth closed, slight head tilt. Pose: chest-up, right hand raised toward the viewer with five fingers spread, palm out, tattoo on the inner forearm visible. Placement: subject in the left 35% of a 16:9 frame; right 65% empty dark navy (#0F1E2E) for composited cards. Warm key from camera left, golden rim from behind. 50mm look, real skin texture, fine grain. No text, no logos, no second person, five fingers exactly.
```

## 3. Script outline

**TH set, fixed in every Veo block (Flow, Veo, ingredient = Marcos BASE v3 sheet + STUDIO wardrobe sheet):** black cotton button-up, point collar, top button open, sleeves rolled just below the elbow, tattoos as on the sheet, charcoal trousers. Dark walnut desk, Screen navy wall with one thin warm golden LED strip, monitor glow from camera left. 35mm, medium close-up, eye level, locked camera with a very slow push. No eyeglasses. Native voice, no music. 1-second hold at the end of each block. Check before every Extend.

### 0:00-0:20 · RESULT FIRST
Five 4-second openings in a row, hard cuts, each with its text card: PRICE, SCARCITY, GIFT, URGENCY, PROOF. Same EMBER & OAK candle, five different first seconds. Music on the beat.

### 0:20-0:52 · TALKING HEAD (TH1 to TH4)
Lower third on TH1: MARCOS MAIA / AI AD DIRECTOR.

**TH1** (0:20-0:28)
- TH line: "Five Black Friday ads. One AI generation behind them, and one day of work."
- Framing: medium close-up, STUDIO. Veo note: holds up five fingers, then one.

*Extend*

**TH2** (0:28-0:36)
- TH line: "Price, scarcity, gift, urgency and social proof. Each one opens differently."
- Framing: same. Veo note: counts on fingers, calm.

*Extend*

**TH3** (0:36-0:44)
- TH line: "You don't know which angle wins until people see it. So you test five."
- Framing: same. Veo note: small shrug.

*Extend*

**TH4** (0:44-0:52)
- TH line: "And I'll show social proof without inventing a single number."
- Framing: same. Veo note: serious, steady eye contact.

### 0:52-2:40 · STEP 1 · THE ANGLE MATRIX
- **On-screen title:** STEP 1 · FIVE ANGLES, ONE BRIEF
- **Screen recording:** NEW Clip on `YT005 · screen rec · matrix`: Claude chat, the brief "Black Friday ad for my candle brand, under 30 seconds" plus the AD011 shot list, Claude returning a 5-row table: angle, opening shot, first line on screen, CTA.
- **VO:** "One brief. Black Friday ad for my candle brand. I give Claude the brief and the five shots I already planned, and ask for a matrix. Five angles, each with the shot that opens it, the first text card and the call to action. Price opens on the product. Scarcity opens on the pour. Gift opens on the box. Urgency opens on the clock. Proof opens on a real customer's words. Notice what's missing: new footage. Every angle reuses the same five shots."
- **On screen (Claude output excerpt):**
```
| Angle | Opens on | First card | CTA |
| PRICE | Shot 3, jar close-up | Black Friday price, this weekend only | Shop the sale |
| SCARCITY | Shot 2, wax pour | Small batch. When it's gone, it's gone | Get yours |
| GIFT | Shot 4, MIA wrapping | The gift that smells like November | Send one |
| URGENCY | Shot 5, CTA close | Ends Monday at midnight | Order tonight |
| PROOF | Shot 1, MIA lights it | [real customer review, with permission] | See reviews |
```

### 2:40-2:56 · TALKING HEAD (TH5, TH6)

**TH5** (2:40-2:48)
- TH line: "The angles live in the edit. The generation just needs five strong shots."
- Framing: same. Veo note: open palms, steady.

*Extend*

**TH6** (2:48-2:56)
- TH line: "So the prompt is built to be cut apart. Every shot works alone."
- Framing: same. Veo note: chopping gesture, one per word on "every shot works alone".

### 2:56-4:50 · STEP 2 · ONE GENERATION BUILT TO BE CUT
- **On-screen title:** STEP 2 · SHOTS THAT STAND ALONE
- **Screen recording:** BD011 (ClickUp Clip on `BD011 · screen rec · AD011`): the template v2 prompt, the MIA sheet, the EMBER & OAK product contract sheet (amber glass jar), generate at 8x, result.
- **VO:** "Template v2, five shots, but with one change for a sale. Each shot starts and ends clean, on a still moment. No line of dialogue crosses a cut. That way any shot can open the ad. The product contract keeps the amber jar identical in all five, because the jar is the one thing every angle shares. And no prices, no percentages, no sale words in the generation. Those change by angle, so they live in the edit."
- **Prompt on screen (excerpt):**
```
PART 1 · WORLD
A 30-second 9:16 direct-response ad for EMBER & OAK soy candles, cut hard between five camera positions, all sound generated natively. No music.
@Creator is MIA. @Product is the exact product. PRODUCT CONTRACT, non-negotiable: amber glass jar, label always facing camera when shown, never redesigned.
Every shot begins and ends on a still moment so it can be used alone. No dialogue line crosses a cut.
Negatives: no prices, no percentages, no sale signs, no on-screen text anywhere in frame.
```

### 4:50-5:06 · TALKING HEAD (TH7, TH8)

**TH7** (4:50-4:58)
- TH line: "One raw take. Now a script turns it into five drafts in about a minute."
- Framing: same. Veo note: points at the monitor.

*Extend*

**TH8** (4:58-5:06)
- TH line: "Same shots, different order, different first card, different ending."
- Framing: same. Veo note: three small taps on the desk.

### 5:06-7:00 · STEP 3 · FIVE DRAFTS
- **On-screen title:** STEP 3 · FIVE CUTS, ONE TAKE
- **Screen recording:** NEW Clip on `YT005 · screen rec · drafts`: terminal running the pyCapCut loop over the matrix, five drafts appearing in CapCut, then Marcos opening each and adjusting the first card and the music cut.
- **VO:** "The script reads the matrix and builds one CapCut draft per row. It puts the opening shot first, drops the text card on top, keeps the other shots in order and swaps the end card. Five drafts. Then I polish each one by hand. The beat of the music, the size of the card, the first frame. That's the creative judgment part. The script did the boring part."
- **On screen (script excerpt):**
```
for row in matrix:
    d = Draft(f"AD011_{row.angle}", 1080, 1920)
    d.add_video(shot[row.opens_on], start=0)
    d.add_text(row.first_card, start=0, dur=2.0, style="archivo_pop")
    d.add_rest(shots, skip=row.opens_on)
    d.add_end_card(row.cta)
```

### 7:00-7:16 · TALKING HEAD (TH9, TH10)

**TH9** (7:00-7:08)
- TH line: "Now the angle most people fake. Social proof, without a made-up number."
- Framing: same. Veo note: serious, slight lean in.

*Extend*

**TH10** (7:08-7:16)
- TH line: "Ten thousand happy customers is a lie if you can't prove it."
- Framing: same. Veo note: shakes head slowly.

### 7:16-8:40 · STEP 4 · SOCIAL PROOF, HONESTLY
- **On-screen title:** STEP 4 · PROOF WITHOUT FAKE NUMBERS
- **Screen recording:** NEW Clip: the PROOF draft in CapCut with a placeholder card "YOUR REAL REVIEW HERE"; then the AD016 MAPLE & CRUST frame of RAY picking up a pie on the porch (preview from BD016) as the visual format for a customer moment, with the card "What your regulars say goes here. Real words, with permission."
- **VO:** "Ember and Oak is a fictional brand. It has no customers, so it gets no reviews, and I won't write fake ones. Here's the slot instead. A real review, word for word, with the customer's permission. A real count, if you can show where it comes from. Or proof that needs no number: hand-poured, small batches, where it's made. For a real client, this card is the strongest of the five. For a demo, it stays empty on purpose. This is the format for the pie shop ad coming on the sixteenth. A regular picking up an order. On a real account, that's a real customer and a real quote."
- **On screen (rule card):**
```
SOCIAL PROOF RULE: real review with permission · real count with a source · or proof without numbers (hand-poured, small batch, where it's made). Never a number you can't show.
```

### 8:40-10:00 · FAILURE · THE SALE SIGN THE MODEL PAINTED
- **On-screen title:** THIS ONE FAILED
- **Screen recording:** the real failure from BD011 or its start frame tests. If the Seedance take had no text leak, show the rejected Flow start frame (free) from the brief session where "Black Friday" in the prompt produced a window sign with garbled letters and a fake price tag on the jar, labeled "start frame test, free".
- **What went wrong:** "Black Friday" in the prompt made the model paint sale signs, a price tag on the jar and half-readable letters in the window.
- **Why:** the model associates the holiday with signage. Any text it invents is misspelled, can't change per angle, and can carry a price you never approved.
- **Fix:** remove "Black Friday" from the generation prompt entirely; describe the mood (cozy evening, early dark) instead; add "Count of letters, words or signboards anywhere in frame other than the product label: zero"; all offer text goes in the edit.
- **VO:** "Here's what happens when you write Black Friday in the prompt. Sale signs. A price tag on the jar. Letters in the window that almost spell something. None of it is editable, and one of them is a price nobody approved. The fix: the holiday never goes in the generation. Cozy evening, early dark, warm lamps. The offer goes on as text in the edit, where I control every letter."

### 10:00-10:16 · TALKING HEAD (TH11, TH12)

**TH11** (10:00-10:08)
- TH line: "Here's the whole day on one card, from brief to five scheduled ads."
- Framing: same. Veo note: holds a printed card up.

*Extend*

**TH12** (10:08-10:16)
- TH line: "The generation is one hour of it. The rest is thinking and cutting."
- Framing: same. Veo note: lowers the card, small smile.

### 10:16-11:30 · STEP 5 · THE ONE-DAY PLAN
- **On-screen title:** STEP 5 · THE DAY
- **Screen recording:** NEW Clip: the day plan as a ClickUp checklist, then the five variants queued in Metricool for review (no publishing on camera).
- **VO:** "Morning: the matrix and the start frame tests. Late morning: one generation. After lunch: five drafts and the polish. End of day: five ads queued for review. On launch, all five go out with the same budget, and you read which opening holds people. That's the next video's topic, and a later one goes deeper on the numbers to read."
- **On screen (day card):**
```
09:00 matrix (Claude) · 10:00 start frames (Flow, free) · 11:00 one generation · 13:00 five drafts (script) · 14:00 polish (CapCut) · 17:00 queued for review
```

### 11:30-12:38 · CLOSING TALKING HEAD (TH13 to TH17)

**TH13** (11:30-11:38)
- TH line: "Five angles, one generation, and every offer word written in the edit."
- Framing: same. Veo note: counts on fingers.

*Extend*

**TH14** (11:38-11:46)
- TH line: "Every prompt from this video is free at marcosmaia.ai/prompts."
- Framing: same. Veo note: slow nod.

*Extend*

**TH15** (11:46-11:54)
- TH line: "If you want one for your product, DM me BRIEF."
- Framing: same. Veo note: open hand toward lens.

*Extend*

**TH16** (11:54-12:02)
- TH line: "Black Friday is close. A brief this week still makes it."
- Framing: same. Veo note: taps a wristwatch-free wrist, small smile.

*Extend*

**TH17** (12:02-12:10)
- TH line: "Next Saturday: same brief, two video models, and an honest scorecard."
- Framing: same. Veo note: ends on a 1-second hold.

### 12:10-13:00 · END CARD
Lockup on Screen, "Prompts free at marcosmaia.ai/prompts", "DM BRIEF". 50s end screen with YT004 and YT006, music only.

## 4. Chapters

```
0:00 Five Black Friday openings
0:20 Why five angles
0:52 Step 1: the angle matrix
2:56 Step 2: a generation built to be cut
5:06 Step 3: five drafts from one take
7:16 Step 4: social proof without fake numbers
8:40 The sale sign the model painted
10:16 Step 5: the one-day plan
11:30 Free prompts
```

## 5. Description (EN)

```
Five Black Friday ads from one AI generation: price, scarcity, gift, urgency and social proof.
One day of production, and not a single invented number.

What you'll learn:
How to build a 5-angle matrix from one brief
How to write a generation where every shot can open the ad
The script that turns one take into five CapCut drafts
How to do social proof honestly
Why "Black Friday" should never be in your video prompt

Chapters:
0:00 Five Black Friday openings
0:20 Why five angles
0:52 Step 1: the angle matrix
2:56 Step 2: a generation built to be cut
5:06 Step 3: five drafts from one take
7:16 Step 4: social proof without fake numbers
8:40 The sale sign the model painted
10:16 Step 5: the one-day plan
11:30 Free prompts

Prompts free at marcosmaia.ai/prompts
DM BRIEF on Instagram @marcosmaia.ai or WhatsApp wa.me/5511996129444?text=BRIEF
Work with me: AI UGC Ad Pack, 8 ads for US$400. Ad Creative Pack, US$300.

Fictional brands. Contains AI-generated content.

#BlackFriday #AIads #AdCreative
```

## 6. Production checklist

- **Marcos records:** BD011 (STEP 2, failure if it happened), BD016 (preview frame for STEP 4, needed by Wed 04/11). NEW Clips: `YT005 · screen rec · matrix` (about 4 min), `drafts` (terminal + CapCut, about 8 min), `proof` (placeholder card + AD016 frame, about 3 min), `day plan` (ClickUp checklist + Metricool review queue, about 3 min).
- **Claude generates:** 17 Veo TH blocks, the five variant drafts (they also become real posts), the edit, captions, lower third, end card, thumbnail, description, 3 Shorts.
- **Flow credits (estimate):** 17 blocks plus 50% margin = about 26 generations, about 520 credits at roughly 20 per 8s block in Veo Fast. Confirm in Flow.
- **Due:** Thu 05/11/2026.

## 7. Shorts cuts

**YT005-S1**
- In/out: 0:00-0:20 plus 0:52-1:30
- 9:16 reframe: the five openings full frame, then the matrix as a vertical list.
- On-screen hook: SAME AD, FIVE OPENINGS
- Caption: One AI generation, five Black Friday angles: price, scarcity, gift, urgency, proof. The angle lives in the edit. Prompt free at marcosmaia.ai/prompts
- Shorts title: 5 Black Friday ads from one AI generation

**YT005-S2**
- In/out: 8:40-9:40
- 9:16 reframe: the failed frame with the garbled window sign, zoomed.
- On-screen hook: NEVER WRITE BLACK FRIDAY
- Caption: I wrote "Black Friday" in my video prompt. The AI painted sale signs and a price nobody approved. Keep the holiday out of the generation.
- Shorts title: Why "Black Friday" should never go in your AI video prompt

**YT005-S3**
- In/out: 7:16-8:20
- 9:16 reframe: the rule card on top, the placeholder review card below.
- On-screen hook: NO FAKE NUMBERS
- Caption: Social proof without inventing anything: real review with permission, real count with a source, or proof with no number at all. DM BRIEF.
- Shorts title: Social proof in ads without a single fake number

# AD012 · THE BRAND ep. 4 · NORTHSHORE COLD BREW ("Our first ad goes live")

- **Post:** Sat 07/11/2026 · Instagram, TikTok and Facebook 13:00 BRT · YouTube Short 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for November 2026 (slot 2)
- **Format:** 9:16 · 30s · native sound, no music · phone realism (Nora films the brand's first UGC ad herself)
- **Linked:** BD012 · PD005 · YT012 (season breakdown)
- Fictional brand. Spec ad. AI-generated content disclosed. Arc: ep3 the product shot (AD010) → **ep4 first ad live** → ep5 the flop (AD015).

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: series retention and proof that UGC-style ads can be directed.</perfil>
  <publico>DTC founders who think UGC needs creators and shipping product: "I can't afford 10 creators."</publico>
  <tese>A UGC ad is a phone, a person and one honest line; the phone realism block makes it read as filmed.</tese>
  <numeros_permitidos>none</numeros_permitidos>
  <proibido>No metrics, no "it went viral", no sales, no caffeine health claims, no real brands, no dashes, no AI clichés.</proibido>
  <ativos>@Creator = NORA; @Product = NORTHSHORE ORIGINAL BLACK; @Location = Northshore shop (morning) + the harbor dock outside</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16</modelo>
</brief>
```

## 2. Hooks

| # | Formula | Hook | Status |
|---|---|---|---|
| 1 | In medias res | Selfie angle, NORA already recording on the dock: "Okay, take one. Our first ad." | **CHOSEN** |
| 2 | Pattern interrupt | Gull lands on the dock rail next to the can | A/B kept |
| 3 | Specific pain | "I have no budget for creators. So, hi. It's me." | A/B kept |
| 4 | Negation | "This is not a commercial." | backup |
| 5 | Result first | The can opening in slow motion | backup |

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 0-6s | Hook | phone front camera, 24 mm equiv. | Handheld selfie, arm's length, slight walk forward 0.3 m | NORA on the wooden harbor dock, can in her free hand | Grey overcast morning, soft | {Okay, take one. Our first ad. (laughs)} | <gulls, water slapping the pilings> | "THE BRAND · Ep. 4" card |
| 2 | 6-13s | Problem | phone, 24 mm equiv. | Handheld, phone turns toward the harbor 40 degrees and back | Shows the fishing boats, then back to her face | Same | {Mornings here start at, um, five. Boats don't wait.} | <boat engine far away> | captions |
| 3 | 13-20s | Product | phone rear camera, 26 mm equiv. | Handheld close, autofocus hunts then locks on the label | She cracks the can open close to the lens, label facing it | Overcast, slight exposure shift | {So I made coffee that waits for you.} | <tab hiss at 14s> | "NORTHSHORE" lower third |
| 4 | 20-26s | Proof | phone, 24 mm equiv. | Handheld selfie, steady | She drinks, wipes her lip with her thumb, nods | Same | {No sugar. Just slow coffee, cold.} | <wind on the mic> | captions |
| 5 | 26-30s | CTA | phone, 24 mm equiv. | Handheld, she lowers the phone slightly | Looks into the lens, holds the can beside her face | Same | {That's it. That's the ad. Posting it.} | <gull call> | End card |

## 4. References needed

- **@Creator · NORA** `clone/referencias/cast/NORA_sheet_video.webp` (unchanged; never inherit flat light).
- **@Product · NORTHSHORE** `clone/referencias/products/NORTHSHORE_contract_sheet.webp`.
- **@Location · harbor dock** `clone/referencias/locations/NORTHSHORE_dock.webp` (new plate, same town as the shop). Flow prompt: "Empty weathered wooden harbor dock in a small Maine town on a grey overcast morning, vertical 9:16, lobster traps stacked at one side, two small fishing boats moored out of focus, a red-brick shop with a multi-pane window visible at the end of the dock. No people, no readable signs."
- **Start frame test (free):** shot 3 close on the can at phone distance, to check the band stays readable when the lens is close.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 UGC-style episode for NORTHSHORE COLD BREW in which NORA films the brand's first ad on her phone, cut hard between five camera positions, all sound generated natively in sync with the picture. No music.
@Creator is the identity and wardrobe reference for NORA: a 28-year-old woman, auburn hair in a low messy bun with loose strands at the temples, pale skin with freckles across nose and cheeks, green-grey eyes, a single small silver hoop in her left ear; wearing an oatmeal chunky knit sweater with sleeves pushed to the elbow under a dark forest-green canvas apron with one chest pocket, dark jeans, worn brown leather boots. Never inherit the sheet's flat light.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: a 12 fl oz slim aluminum can, about 16 cm tall and 5.8 cm wide, about the length of an adult hand from wrist to fingertip; matte deep-teal body; a cream horizontal band around the middle third with a thin single wave line drawn in teal and the wordmark NORTHSHORE in tall condensed teal capitals; black pull tab; brushed silver top and bottom rims. Never redesigned, label always facing camera when shown, no extra text.
@Location is the weathered wooden harbor dock outside the Northshore shop: stacked lobster traps, two moored fishing boats out of focus, the red-brick shop at the end of the dock. Any incidental signage stays generic and unreadable.
Phone realism, all shots: handheld phone footage, autofocus breathing, brief exposure shifts, light compression texture, slight sensor noise, no stabilisation, all movement from hand inertia and breathing.

PART 2 · SHOTS
[0-6s] Shot 1. Camera: front phone camera at arm's length, she walks forward 0.3 m. NORA on the dock, can in her free hand, line 1. Cut.
[6-13s] Shot 2. Camera: the phone turns 40 degrees toward the boats and back to her face. Line 2. Cut.
[13-20s] Shot 3. Camera: rear phone camera close, autofocus hunts then locks on the label. She cracks the can open close to the lens, label facing it, line 3. Cut.
[20-26s] Shot 4. Camera: front camera, steady at arm's length. She drinks, wipes her lip with her thumb, nods, line 4. Cut.
[26-30s] Shot 5. Camera: front camera, she lowers the phone slightly. She looks into the lens holding the can beside her face, line 5.
Dialogue, American English, verbatim, in this order:
1. "Okay, take one. Our first ad. (laughs)"
2. "Mornings here start at, um, five. Boats don't wait."
3. "So I made coffee that waits for you."
4. "No sugar. Just slow coffee, cold."
5. "That's it. That's the ad. Posting it."
Sound, native: gulls and water slapping the pilings from 0s; a boat engine far away at 8s; tab hiss at 14s; wind on the phone mic at 21s; one gull call at 28s. No music, no score.
Style: real phone footage, overcast morning, natural skin, compression texture.
Negatives: no on-screen text, no watermarks, no logos other than the product label; no extra people looking into the lens; the can never changes shape, band or wordmark; no health claims.
Count of NORA in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame other than the product label: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot, concrete physics (crack the can, thumb on lip), fits time, lines under 12 words.
- [x] References, identity verbatim, phone realism block present.
- [x] No music, no metrics, no claims beyond "no sugar" (part of the brand definition).

## 7. Edit (CapCut)

1. **0.0-1.5s:** card "THE BRAND · Ep. 4 · Our first ad goes live".
2. **1.5-31.5s:** the generation untouched (UGC edits look less edited); captions in native TikTok style plus brand Pop word on "first", "waits", "posting".
3. Light music bed only after shot 5 (indie folk tail, 3s). If shot 2 fails, cover with **D01** (POV walking with iced coffee) for 2s.
4. End card "Prompts free at marcosmaia.ai/prompts · DM BRIEF" plus "Ep. 5 next Saturday".

## 8. Captions

**Instagram / Facebook**
> THE BRAND, ep. 4: our first ad goes live.
> It's a UGC ad. Nora filmed it on her phone on the dock. Except Nora doesn't exist.
> The trick is one block in the prompt: autofocus breathing, exposure shifts, no stabilisation, movement from breathing.
> Next week we find out if anyone cared.
> Fictional brand. Made with AI.
> #thebrand #ugc #aiads #seedance #coldbrew

**TikTok**
> ep 4: the brand's first ad, filmed on a phone by someone who doesn't exist. fictional brand, made with AI.

**YouTube Short**
- Title: THE BRAND ep. 4: an AI UGC ad that looks filmed on a phone
- Description: The phone realism block, explained. Fictional brand, made with AI.

## 9. BD012 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD012 · screen rec · AD012` · browser tab only.
1. Paste the prompt; stop on the Phone realism block for 3 seconds.
2. Attach NORA, can, dock plate; generate; playback at full screen in a phone mockup frame.
3. Compare one frame with a real phone frame Marcos films on his own balcony (optional, 3s).

**VO script (about 45 seconds):**
> Episode four. The first ad. It has to look like Nora filmed it.
> One block does that. Handheld. Autofocus breathing. Exposure shifts. No stabilisation.
> Movement from breathing, not from a gimbal.
> Same face, same can, a new place: the dock outside the shop.
> Generating.
> It shakes like a phone. It focuses like a phone. That's UGC without a creator.
> Full prompt free on my site.

**BD caption:**
> The phone realism block that makes AI UGC look filmed. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Selfie UGC ad with phone realism block (founder films the first ad)",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[CREATOR BLOCK]", "[PRODUCT CONTRACT]", "[OUTDOOR PLACE + 3 DETAILS]", "[LINES 1-5]"],
  "tips": [
    "Use the phone realism block in every shot of a UGC ad, not only the first.",
    "Let the autofocus hunt once on the product; it sells the 'real phone' feeling."
  ],
  "used_in": ["AD012", "BD012", "PD005"],
  "public": true
}
```

Feeds **PD005** and the phone realism topic of **PD007**.

Every AI ad prompt I write has the same 4 blocks, in the same order.

1. WORLD
Who is in it (an identity reference), what product (a product contract), where (a place with 3 concrete details), what light.

2. SHOTS
Up to five. Each one gets a timestamp, one camera move written in numbers, one physical action and the exact line of dialogue.

3. SOUND
Three to five real sounds and the second they happen. "No music" unless the ad needs a jingle.

4. RULES
Negatives and counts. No text on screen, no extra people looking into the lens, the product never changes shape.

The model fills whatever you leave empty. Usually with something you didn't want.

This week's prompt drop zooms into block 2: camera moves written in numbers, slide by slide.

#AIads #AIvideo

## First comment (post it right after publishing)

Every prompt I use is free here: marcosmaia.ai/prompts
(Until the site is live, use: wa.me/5511996129444?text=PROMPT)

I opened a plain cardboard box on my desk and filmed it with my phone. This is what it became.

Phone to film #3. Same hands, same timing, same small hesitation before the lid comes off. The box, the desk and the light are now a headphone launch.

Unboxing is one of the most copied formats in e-commerce ads. It works because hands make a product feel real. That's exactly why I keep the real hands and let AI change everything around them.

Fictional brand (HALDEN), spec ad, made with AI.

#AIvideo #Ecommerce

## First comment (post it right after publishing)

Every prompt I use is free here: marcosmaia.ai/prompts
(Until the site is live, use: wa.me/5511996129444?text=PROMPT)

# AD013 · PHONE TO FILM #3 · HALDEN (a cardboard box on my desk becomes a headphone launch)

- **Post:** Mon 09/11/2026 · Instagram, TikTok and Facebook 13:00 BRT · YouTube Short 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for November 2026 (slot 3)
- **Format:** 9:16 · 30s · video-to-video from Marcos's iPhone clip for 0-15s, new shots 15-30s · no music in the generation
- **Linked:** BD013 · PD006 (Prompt Drop: camera moves with numbers) · YT006 (Seedance vs Veo, same brief) · LinkedIn LI026
- Fictional brand. Spec ad. AI-generated content disclosed. HALDEN returns in AD022 (remarketing hooks).

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: e-commerce founders, proof that real hands survive the AI pass.</perfil>
  <publico>Gadget and accessories brands: "Our unboxing videos look like a desk, because they are."</publico>
  <tese>Unboxing works because hands make a product real; keep the real hands, direct the world.</tese>
  <numeros_permitidos>none</numeros_permitidos>
  <proibido>No real electronics brands or logos, no battery or sound quality claims, no prices, no dashes, no AI clichés.</proibido>
  <ativos>@Video1 = Marcos's iPhone clip (motion only); @Product = HALDEN headphones contract sheet</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16 · video-to-video</modelo>
</brief>
```

## 2. Hooks

| # | Formula | Hook | Status |
|---|---|---|---|
| 1 | Result first | Split screen from frame one: the lid lifts on both halves at the same instant | **CHOSEN** |
| 2 | Pattern interrupt | Black frame, a single paper-tear sound, then the split | A/B kept |
| 3 | Negation | Card "Not a studio. My desk." over the raw clip | A/B kept |
| 4 | Specific pain | "Every unboxing ad is the same desk." | backup |
| 5 | In medias res | Headphones already in hand, rewind | backup |

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 0-7s | Hook | top-down, 26 mm equiv. | Follows @Video1 exactly | Hands lift the lid of a plain box; in the film, a matte sand-colored box with a debossed mark on black stone | Film: single soft top light, black background | none | <lid air release at 1s> | "MY IPHONE" / "THE FILM" |
| 2 | 7-15s | Ritual | top-down | Follows @Video1 exactly | Hands lift out a wrapped object and turn it toward the lens; in the film, the headphones folded in a felt sleeve | Same | none | <felt slide, paper rustle> | captions |
| 3 | 15-21s | Product | 100 mm macro | Orbit 40 degrees right at constant speed | Headphones on a black stone plinth: sand ear cups, brushed aluminum yoke, stitched headband | Hard rim light from the left, black void | none | <low air hum> | "HALDEN" lower third |
| 4 | 21-26s | Use | 50 mm | Push-in at 0.15 m/s for 0.75 m | Hands (sleeve of a black shirt, no face) place the headphones around a neck seen from behind, the city at night through a window | Cool window light, warm desk practical | none | <city rain outside goes quiet as cups close> | captions |
| 5 | 26-30s | CTA | 85 mm | Locked-off | Headphones back on the plinth, slow light sweep across the cups | Light sweep left to right in 2s | none | <soft click> | End card |

## 4. References needed

- **@Video1 · iPhone clip** (film Sun 08/11): top-down on his desk, hands open a plain cardboard box, lift out a wrapped object, turn it toward the lens, 15 to 20s, 9:16, 4K 30fps, good daylight, nothing else on the desk. Never inherit his desk, the cardboard or the daylight.
- **@Product · HALDEN** `clone/referencias/products/HALDEN_contract_sheet.webp`. Flow prompt: "Product contract sheet on flat 18% grey, five views: front, side folded, back, held in two adult hands, next to a coffee mug for scale. Wireless over-ear headphones, ear cups in matte sand color about the size of a palm, brushed aluminum yokes, a sand fabric headband with tone-on-tone stitching, a tiny debossed H on each cup, no other markings. Flat light, no text." Never inherit grey sweep.
- **Start frame test (free):** shot 3 macro and the split layout.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 premium product film for HALDEN wireless headphones, cut hard between five camera positions, all sound generated natively in sync with the picture. No dialogue. No music.
@Video1 is the motion reference for 0 to 15 seconds: keep the camera path, the hand movements and the timing exactly as filmed, keep the hand movements frame for frame; replace only the world and the object. The cardboard box becomes a matte sand-colored rigid box with a debossed H on the lid, the desk becomes black stone under one soft top light, the wrapped object becomes the folded headphones in a grey felt sleeve.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: wireless over-ear headphones with matte sand ear cups about the size of an adult palm, brushed aluminum yokes, a sand fabric headband with tone-on-tone stitching, a tiny debossed H on each cup and no other markings. Same shape, colors and size relative to the hands, never redesigned.

PART 2 · SHOTS
[0-7s] Shot 1. Camera: top-down, follows @Video1 exactly. Two adult hands lift the lid of the sand box on black stone. Cut.
[7-15s] Shot 2. Camera: top-down, follows @Video1 exactly. The hands lift out the felt sleeve and turn the folded headphones toward the lens. Cut.
[15-21s] Shot 3. Camera: 100mm macro, orbit 40 degrees right at constant speed. The headphones on a black stone plinth, hard rim light from the left, black void. Cut.
[21-26s] Shot 4. Camera: 50mm, push-in at 0.15 m/s for 0.75 m. Hands in black shirt sleeves place the headphones around a neck seen from behind; a rainy city at night through the window. Cut.
[26-30s] Shot 5. Camera: 85mm, locked-off. The headphones back on the plinth; a slow light sweep crosses the cups left to right in 2 seconds.
Sound, native: lid air release at 1s; felt slide and paper rustle at 9s; a low air hum from 15s; city rain outside that goes quiet when the cups close at 24s; a soft click at 29s. No music, no score.
Style: 26 to 100mm primes, controlled studio light, deep blacks, fine grain.
Negatives: no on-screen text, no watermarks, no logos other than the debossed H; no faces; the headphones never change shape or color; no cables, no phone screens with readable UI; no claims.
Count of headphones in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot; clip-driven shots follow @Video1 only.
- [x] Concrete physics (lid, sleeve, neck placement from behind).
- [x] No dialogue; "No music" written; text in edit; contract present; fictional brand.

## 7. Edit (CapCut)

1. **0.0-15.0s split screen** synced on the lid lift, labels "MY IPHONE" and "THE FILM".
2. **15.0-30.0s** full frame shots 3 to 5. Fallback inserts: **C02** (kraft box opening), **A01** (hands typing at night) for shot 4, **F02** whip blur as transition at 15s.
3. Music: minimal electronic, 96 BPM, first hit on the lid release.
4. End card "Prompts free at marcosmaia.ai/prompts · DM BRIEF".

## 8. Captions

**Instagram / Facebook**
> I opened a cardboard box on my desk. This is what it became.
> Left: my iPhone. Right: same hands, same timing, a different world.
> Unboxing works because hands make a product real. So I keep the real hands.
> The headphones have a contract: palm-sized cups, one debossed H, nothing else.
> Prompt free at marcosmaia.ai/prompts
> Fictional brand. Made with AI.
> #phonetofilm #unboxing #aiads #ecommerce #seedance

**TikTok**
> opened a cardboard box on my desk. the AI made it a launch film. same hands. fictional brand, made with AI.

**YouTube Short**
- Title: My desk unboxing became a headphone launch film (AI phone to film)
- Description: Real hands, directed world. Fictional brand, made with AI.

## 9. BD013 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD013 · screen rec · AD013` · browser tab only.
1. The raw clip playing; upload as @Video1. 2. Contract sheet upload. 3. Paste, pause on the camera lines with numbers (orbit 40 degrees, push-in 0.15 m/s). 4. Generate, playback, split screen.

**VO script (about 45 seconds):**
> A cardboard box. My desk. My phone.
> Fifteen seconds of my hands, used as the motion reference.
> After second fifteen, new shots. And every camera move has a number.
> Orbit forty degrees. Push in fifteen centimeters a second.
> "Slow cinematic orbit" gets ignored. Forty degrees gets followed.
> Same hands. Different launch.
> Full prompt free on my site.

**BD caption:**
> Camera moves with numbers, on a real unboxing clip turned into a launch film. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Phone to film unboxing: desk clip to premium launch film",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[BOX TRANSFORM]", "[PRODUCT CONTRACT]", "[HERO SURFACE]", "[USE SHOT]"],
  "tips": [
    "Film top-down with nothing else on the desk; clutter becomes objects in the film.",
    "Give every orbit an angle and every push a speed."
  ],
  "used_in": ["AD013", "BD013", "PD006", "YT006"],
  "public": true
}
```

Feeds **PD006** ("Camera moves with numbers") and the brief of **YT006**.

Same weighted blanket. Same 18-second body. Three Black Friday openings.

A leads with the price.
B leads with scarcity.
C leads with the gift.

They go out today as Instagram Trial Reels, shown to non-followers first. Before the data comes in, your call: which opening would you put money behind in Black Friday week?

Fictional brand (LOOMWELL), made with AI. I'll share what the Trial Reels showed.

## Poll options

1. A: price  (8 chars)
2. B: scarcity  (11 chars)
3. C: the gift  (11 chars)
4. Test all three, obviously  (25 chars)

# PD006 · Camera moves with numbers

Série: PD · Semana de 2026-11-09 · Sugestão: 2026-11-10 (Tue)
Redes: instagram, facebook, linkedin, tiktok

## Instagram · Facebook · LinkedIn

'Slow push-in' gets ignored. 'Push in at 0.3 m/s for 2 m' gets followed.

Models follow numbers and ignore adjectives. Give every move a start frame, a speed, a distance and an end frame.

Swipe for the structure. The variables in gold are the only parts you change.

Full prompt, free, no email: marcosmaia.ai/prompts (PL-0011).
Save this post for your next generation. Want it done for your brand? DM BRIEF.

#aiprompts #seedance #aivideo #promptengineering #adcreative #ugcads #aifilmmaking

## TikTok

**Title:** camera moves with numbers

'Slow push-in' gets ignored. 'Push in at 0.3 m/s for 2 m' gets followed.

Models follow numbers and ignore adjectives. Give every move a start frame, a speed, a distance and an end frame.

Swipe for the structure. The variables in gold are the only parts you change.

Full prompt, free, no email: marcosmaia.ai/prompts (PL-0011).
Save this post for your next generation. Want it done for your brand? DM BRIEF.

#aiprompts #aivideo #seedance #learnontiktok

# PD006 · Camera moves with numbers

Série: PD · Semana de 2026-11-09 · Sugestão: 2026-11-10 (Tue)
Redes: instagram, facebook, linkedin, tiktok

## Instagram · Facebook · LinkedIn

'Slow push-in' gets ignored. 'Push in at 0.3 m/s for 2 m' gets followed.

Models follow numbers and ignore adjectives. Give every move a start frame, a speed, a distance and an end frame.

Swipe for the structure. The variables in gold are the only parts you change.

Full prompt, free, no email: marcosmaia.ai/prompts (PL-0011).
Save this post for your next generation. Want it done for your brand? DM BRIEF.

#aiprompts #seedance #aivideo #promptengineering #adcreative #ugcads #aifilmmaking

## TikTok

**Title:** camera moves with numbers

'Slow push-in' gets ignored. 'Push in at 0.3 m/s for 2 m' gets followed.

Models follow numbers and ignore adjectives. Give every move a start frame, a speed, a distance and an end frame.

Swipe for the structure. The variables in gold are the only parts you change.

Full prompt, free, no email: marcosmaia.ai/prompts (PL-0011).
Save this post for your next generation. Want it done for your brand? DM BRIEF.

#aiprompts #aivideo #seedance #learnontiktok

# AD014 · 3 HOOKS #2 · LOOMWELL (price, scarcity or gift: three Black Friday openings)

- **Post:** Thu 12/11/2026 · Instagram Trial Reels A/B/C at 14:00, 16:00 and 18:00 BRT · TikTok compilation 19:00 BRT · YouTube Short (compilation) 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for November 2026 (slot 4)
- **Format:** 9:16 · 30s = Hook A (0-4s) + Hook B (4-8s) + Hook C (8-12s) + shared body D (12-30s) · exported as 3 ads of 22s + compilation
- **Linked:** BD014 · PD006 · YT007 (creative testing) · LinkedIn poll LI027
- Fictional brand. Spec ad. AI-generated content disclosed.

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: media buyer authority in Black Friday month; poll engagement.</perfil>
  <publico>Home goods DTC brands and media buyers: "Which Black Friday angle do I lead with?"</publico>
  <tese>Price, scarcity and gift are three different promises; test the opening, keep the body.</tese>
  <numeros_permitidos>none inside the generation; the real price and stock are added in the edit by the brand (spec version: "Black Friday price", "Small batch", no figures)</numeros_permitidos>
  <proibido>No fake percentages, no fake stock counts, no sleep or anxiety health claims, no children, no real brands, no dashes, no AI clichés.</proibido>
  <ativos>@Creator = LUCIA; @Product = LOOMWELL blanket contract; @Location = living room couch at evening</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16</modelo>
</brief>
```

## 2. Hooks (chosen set A, B, C)

| # | Formula | Hook | Status |
|---|---|---|---|
| A | Concrete promise, price | LUCIA taps the folded blanket: "This is the lowest it'll be all year." | **USED (A)** |
| B | Scarcity, real | LUCIA at a near-empty shelf of folded blankets: "They make these in small batches. That's the problem." | **USED (B)** |
| C | Gift | LUCIA holds the blanket with a bow: "The gift that gets used every single night." | **USED (C)** |
| 4 | Pattern interrupt | Blanket drops onto the couch in slow motion | backup |
| 5 | Specific pain | "Every gift I buy ends up in a closet." | backup |

Note: hook A only runs if the brand's Black Friday price really is the lowest of its year. In the spec version it is fictional and labeled.

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| A | 0-4s | Price | 50 mm | Push-in at 0.15 m/s for 0.6 m | LUCIA on the couch arm, taps the folded blanket on her lap | Warm lamp, evening | {This is the lowest it'll be all year.} | <fabric tap> | "A" tag + price card (edit) |
| B | 4-8s | Scarcity | 35 mm | Lateral dolly right at 0.25 m/s for 1 m | She takes the last folded blanket from a nearly empty wooden shelf | Same room, shelf lit by lamp | {They make these in small batches. That's the problem.} | <wood shelf creak> | "B" tag |
| C | 8-12s | Gift | 85 mm | Arc left 15 degrees | She holds the blanket tied with a wide red ribbon, smiles | Warm lamp, string lights blurred | {The gift that gets used every single night.} | <ribbon rustle> | "C" tag |
| D1 | 12-21s | Product | 50 mm | Crane down at 0.15 m/s for 1.3 m | She unfolds the blanket over herself on the couch, it settles with visible weight, she sinks back | Lamp key, cool window fill | {It's heavy in the, um, good way. Like a hug.} | <heavy fabric settle> | "LOOMWELL" lower third |
| D2 | 21-30s | CTA | 85 mm | Push-in at 0.1 m/s for 0.9 m | Wrapped in it, she looks into the lens | Same | {Loomwell. Black Friday weekend only.} | <rain on window> | offer card (edit) + end card |

## 4. References needed

- **@Creator · LUCIA** `clone/referencias/cast/LUCIA_sheet_video.webp` (never inherit flat light).
- **@Product · LOOMWELL** `clone/referencias/products/LOOMWELL_contract_sheet.webp`. Flow prompt: "Product contract sheet on flat 18% grey, five views: folded front, folded side, unfolded flat, held folded in two adult arms, next to a coffee mug for scale. A weighted blanket in chunky oatmeal knit, about 120 by 180 cm unfolded, folded into a thick square the width of an adult torso, a small rectangular leather patch on one corner debossed LOOMWELL. Flat light, no other text." Never inherit grey sweep.
- **@Location · living room** `clone/referencias/locations/AD014_living_room_evening.webp`: "Empty warm living room at evening, vertical 9:16, a deep green velvet couch, a brass floor lamp, a low wooden shelf with two folded blankets, a window with rain and dark blue sky, string lights blurred in the background. No people, no text."
- **Start frame test (free):** D1 crane to check the blanket reads heavy (drapes, does not float).

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 creative test for LOOMWELL weighted blankets: three alternative 4-second openings followed by one shared 18-second body, cut hard between five camera positions, all sound generated natively in sync. No music.
@Creator is the identity and wardrobe reference for LUCIA: a 40-year-old Latina woman, long dark wavy hair in a half-up claw clip, warm brown eyes, golden-brown skin, small gold hoop earrings; wearing a mustard knit cardigan over a white tee, light-wash jeans, tan suede flats. Same face, outfit and light in every shot. Never inherit the sheet's flat light.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: a weighted blanket in chunky oatmeal knit, folded into a thick square the width of an adult torso, unfolding to cover an adult from shoulders to feet; a small rectangular leather patch on one corner debossed LOOMWELL. It drapes heavily and never floats. Never redesigned, patch facing camera when shown, no extra text.
@Location is the layout reference: deep green velvet couch, brass floor lamp, low wooden shelf, rainy window, blurred string lights. Any incidental signage stays generic and unreadable.

PART 2 · SHOTS
[0-4s] Shot A. Camera: 50mm, push-in at 0.15 m/s for 0.6 m. LUCIA on the couch arm taps the folded blanket on her lap, line 1. Cut.
[4-8s] Shot B. Camera: 35mm, lateral dolly right at 0.25 m/s for 1 m. She takes the last folded blanket from the nearly empty shelf, line 2. Cut.
[8-12s] Shot C. Camera: 85mm, arc left 15 degrees. She holds the blanket tied with a wide red ribbon and smiles, line 3. Cut.
[12-21s] Shot D1. Camera: 50mm, crane down at 0.15 m/s for 1.3 m. She unfolds the blanket over herself on the couch, it settles with visible weight, she sinks back, line 4. Cut.
[21-30s] Shot D2. Camera: 85mm, push-in at 0.1 m/s for 0.9 m. Wrapped in it, she looks into the lens, line 5.
Dialogue, American English, verbatim, in this order:
1. "This is the lowest it'll be all year."
2. "They make these in small batches. That's the problem."
3. "The gift that gets used every single night."
4. "It's heavy in the, um, good way. Like a hug."
5. "Loomwell. Black Friday weekend only."
Sound, native: fabric tap at 1s; wooden shelf creak at 5s; ribbon rustle at 9s; heavy fabric settling at 15s; rain on the window from 21s. No music, no score.
Style: 35 to 85mm primes, warm lamp against cool window, tactile knit texture, fine 35mm grain.
Negatives: no on-screen text, no price tags, no percentages, no sale signs, no watermarks, no logos other than the leather patch; no extra people; no children; the blanket never changes color, knit or patch; no sleep or health claims.
Count of LUCIA in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame other than the product label: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot, concrete physics, 4s hooks and 18s body, lines under 12 words.
- [x] Same outfit and light across hooks (single variable).
- [x] No fake numbers; prices only in the edit; no music; fictional brand.

## 7. Edit (CapCut)

- Export **AD014-A, -B, -C** (hook + D1 + D2, 22s each) and the **compilation** (A, B, C tagged, poll card "Price, scarcity or gift? Comment A, B or C", then the body).
- Edit cards: A "BLACK FRIDAY PRICE" (brand version: real price); B "SMALL BATCH" (brand version: real stock only if true); C "GIFT IT".
- Same music on all: soft piano, 84 BPM. Fallback inserts **D07** (cozy couch POV), **G05** (gift wrap).
- Trial Reels: after 72h share the version with the highest average watch time to followers. Log the three values for YT007 and the LinkedIn follow-up.
- End card "Prompts free at marcosmaia.ai/prompts · DM BRIEF".

## 8. Captions

**Instagram Trial Reels (A, B, C)**
> A blanket that's heavy in the good way.
> Black Friday weekend only.
> Fictional brand. Made with AI.
> #blackfriday #homedecor #aiads

**TikTok (compilation)**
> price, scarcity or gift. same ad, 3 openings. which one would you put money behind? fictional brand, made with AI.

**YouTube Short**
- Title: Price, scarcity or gift: 3 Black Friday hooks for one ad
- Description: Same body, three openings. Vote below. Fictional brand, made with AI.

## 9. BD014 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD014 · screen rec · AD014` · browser tab only.
1. Paste prompt; pause on the three hook shots. 2. Attach LUCIA, blanket, room. 3. Generate, playback. 4. In CapCut, duplicate the timeline three times and swap the first 4 seconds.

**VO script (about 50 seconds):**
> Black Friday. Three ways to open the same ad.
> A is price. B is scarcity. C is the gift.
> Same woman, same blanket, same room in all three. Only the promise changes.
> No numbers in the generation. The real price goes in the edit, and only if it's true.
> One take, three ads, three Trial Reels.
> Non-followers vote with their thumbs.
> Full prompt free on my site.

**BD caption:**
> Price, scarcity or gift: three Black Friday hooks from one generation, tested as Trial Reels. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Black Friday 3 HOOKS: price, scarcity, gift openings + one body",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[CREATOR BLOCK]", "[PRODUCT CONTRACT]", "[PRICE LINE]", "[SCARCITY LINE, ONLY IF TRUE]", "[GIFT LINE]", "[BODY LINES]"],
  "tips": [
    "Numbers never go in the generation; write them in the edit so each brand can use its real ones.",
    "Scarcity only if it's true. Fake scarcity gets screenshotted."
  ],
  "used_in": ["AD014", "BD014", "PD006", "YT007"],
  "public": true
}
```

# AD014 · 3 HOOKS #2 · LOOMWELL (price, scarcity or gift: three Black Friday openings)

- **Post:** Thu 12/11/2026 · Instagram Trial Reels A/B/C at 14:00, 16:00 and 18:00 BRT · TikTok compilation 19:00 BRT · YouTube Short (compilation) 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for November 2026 (slot 4)
- **Format:** 9:16 · 30s = Hook A (0-4s) + Hook B (4-8s) + Hook C (8-12s) + shared body D (12-30s) · exported as 3 ads of 22s + compilation
- **Linked:** BD014 · PD006 · YT007 (creative testing) · LinkedIn poll LI027
- Fictional brand. Spec ad. AI-generated content disclosed.

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: media buyer authority in Black Friday month; poll engagement.</perfil>
  <publico>Home goods DTC brands and media buyers: "Which Black Friday angle do I lead with?"</publico>
  <tese>Price, scarcity and gift are three different promises; test the opening, keep the body.</tese>
  <numeros_permitidos>none inside the generation; the real price and stock are added in the edit by the brand (spec version: "Black Friday price", "Small batch", no figures)</numeros_permitidos>
  <proibido>No fake percentages, no fake stock counts, no sleep or anxiety health claims, no children, no real brands, no dashes, no AI clichés.</proibido>
  <ativos>@Creator = LUCIA; @Product = LOOMWELL blanket contract; @Location = living room couch at evening</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16</modelo>
</brief>
```

## 2. Hooks (chosen set A, B, C)

| # | Formula | Hook | Status |
|---|---|---|---|
| A | Concrete promise, price | LUCIA taps the folded blanket: "This is the lowest it'll be all year." | **USED (A)** |
| B | Scarcity, real | LUCIA at a near-empty shelf of folded blankets: "They make these in small batches. That's the problem." | **USED (B)** |
| C | Gift | LUCIA holds the blanket with a bow: "The gift that gets used every single night." | **USED (C)** |
| 4 | Pattern interrupt | Blanket drops onto the couch in slow motion | backup |
| 5 | Specific pain | "Every gift I buy ends up in a closet." | backup |

Note: hook A only runs if the brand's Black Friday price really is the lowest of its year. In the spec version it is fictional and labeled.

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| A | 0-4s | Price | 50 mm | Push-in at 0.15 m/s for 0.6 m | LUCIA on the couch arm, taps the folded blanket on her lap | Warm lamp, evening | {This is the lowest it'll be all year.} | <fabric tap> | "A" tag + price card (edit) |
| B | 4-8s | Scarcity | 35 mm | Lateral dolly right at 0.25 m/s for 1 m | She takes the last folded blanket from a nearly empty wooden shelf | Same room, shelf lit by lamp | {They make these in small batches. That's the problem.} | <wood shelf creak> | "B" tag |
| C | 8-12s | Gift | 85 mm | Arc left 15 degrees | She holds the blanket tied with a wide red ribbon, smiles | Warm lamp, string lights blurred | {The gift that gets used every single night.} | <ribbon rustle> | "C" tag |
| D1 | 12-21s | Product | 50 mm | Crane down at 0.15 m/s for 1.3 m | She unfolds the blanket over herself on the couch, it settles with visible weight, she sinks back | Lamp key, cool window fill | {It's heavy in the, um, good way. Like a hug.} | <heavy fabric settle> | "LOOMWELL" lower third |
| D2 | 21-30s | CTA | 85 mm | Push-in at 0.1 m/s for 0.9 m | Wrapped in it, she looks into the lens | Same | {Loomwell. Black Friday weekend only.} | <rain on window> | offer card (edit) + end card |

## 4. References needed

- **@Creator · LUCIA** `clone/referencias/cast/LUCIA_sheet_video.webp` (never inherit flat light).
- **@Product · LOOMWELL** `clone/referencias/products/LOOMWELL_contract_sheet.webp`. Flow prompt: "Product contract sheet on flat 18% grey, five views: folded front, folded side, unfolded flat, held folded in two adult arms, next to a coffee mug for scale. A weighted blanket in chunky oatmeal knit, about 120 by 180 cm unfolded, folded into a thick square the width of an adult torso, a small rectangular leather patch on one corner debossed LOOMWELL. Flat light, no other text." Never inherit grey sweep.
- **@Location · living room** `clone/referencias/locations/AD014_living_room_evening.webp`: "Empty warm living room at evening, vertical 9:16, a deep green velvet couch, a brass floor lamp, a low wooden shelf with two folded blankets, a window with rain and dark blue sky, string lights blurred in the background. No people, no text."
- **Start frame test (free):** D1 crane to check the blanket reads heavy (drapes, does not float).

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 creative test for LOOMWELL weighted blankets: three alternative 4-second openings followed by one shared 18-second body, cut hard between five camera positions, all sound generated natively in sync. No music.
@Creator is the identity and wardrobe reference for LUCIA: a 40-year-old Latina woman, long dark wavy hair in a half-up claw clip, warm brown eyes, golden-brown skin, small gold hoop earrings; wearing a mustard knit cardigan over a white tee, light-wash jeans, tan suede flats. Same face, outfit and light in every shot. Never inherit the sheet's flat light.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: a weighted blanket in chunky oatmeal knit, folded into a thick square the width of an adult torso, unfolding to cover an adult from shoulders to feet; a small rectangular leather patch on one corner debossed LOOMWELL. It drapes heavily and never floats. Never redesigned, patch facing camera when shown, no extra text.
@Location is the layout reference: deep green velvet couch, brass floor lamp, low wooden shelf, rainy window, blurred string lights. Any incidental signage stays generic and unreadable.

PART 2 · SHOTS
[0-4s] Shot A. Camera: 50mm, push-in at 0.15 m/s for 0.6 m. LUCIA on the couch arm taps the folded blanket on her lap, line 1. Cut.
[4-8s] Shot B. Camera: 35mm, lateral dolly right at 0.25 m/s for 1 m. She takes the last folded blanket from the nearly empty shelf, line 2. Cut.
[8-12s] Shot C. Camera: 85mm, arc left 15 degrees. She holds the blanket tied with a wide red ribbon and smiles, line 3. Cut.
[12-21s] Shot D1. Camera: 50mm, crane down at 0.15 m/s for 1.3 m. She unfolds the blanket over herself on the couch, it settles with visible weight, she sinks back, line 4. Cut.
[21-30s] Shot D2. Camera: 85mm, push-in at 0.1 m/s for 0.9 m. Wrapped in it, she looks into the lens, line 5.
Dialogue, American English, verbatim, in this order:
1. "This is the lowest it'll be all year."
2. "They make these in small batches. That's the problem."
3. "The gift that gets used every single night."
4. "It's heavy in the, um, good way. Like a hug."
5. "Loomwell. Black Friday weekend only."
Sound, native: fabric tap at 1s; wooden shelf creak at 5s; ribbon rustle at 9s; heavy fabric settling at 15s; rain on the window from 21s. No music, no score.
Style: 35 to 85mm primes, warm lamp against cool window, tactile knit texture, fine 35mm grain.
Negatives: no on-screen text, no price tags, no percentages, no sale signs, no watermarks, no logos other than the leather patch; no extra people; no children; the blanket never changes color, knit or patch; no sleep or health claims.
Count of LUCIA in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame other than the product label: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot, concrete physics, 4s hooks and 18s body, lines under 12 words.
- [x] Same outfit and light across hooks (single variable).
- [x] No fake numbers; prices only in the edit; no music; fictional brand.

## 7. Edit (CapCut)

- Export **AD014-A, -B, -C** (hook + D1 + D2, 22s each) and the **compilation** (A, B, C tagged, poll card "Price, scarcity or gift? Comment A, B or C", then the body).
- Edit cards: A "BLACK FRIDAY PRICE" (brand version: real price); B "SMALL BATCH" (brand version: real stock only if true); C "GIFT IT".
- Same music on all: soft piano, 84 BPM. Fallback inserts **D07** (cozy couch POV), **G05** (gift wrap).
- Trial Reels: after 72h share the version with the highest average watch time to followers. Log the three values for YT007 and the LinkedIn follow-up.
- End card "Prompts free at marcosmaia.ai/prompts · DM BRIEF".

## 8. Captions

**Instagram Trial Reels (A, B, C)**
> A blanket that's heavy in the good way.
> Black Friday weekend only.
> Fictional brand. Made with AI.
> #blackfriday #homedecor #aiads

**TikTok (compilation)**
> price, scarcity or gift. same ad, 3 openings. which one would you put money behind? fictional brand, made with AI.

**YouTube Short**
- Title: Price, scarcity or gift: 3 Black Friday hooks for one ad
- Description: Same body, three openings. Vote below. Fictional brand, made with AI.

## 9. BD014 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD014 · screen rec · AD014` · browser tab only.
1. Paste prompt; pause on the three hook shots. 2. Attach LUCIA, blanket, room. 3. Generate, playback. 4. In CapCut, duplicate the timeline three times and swap the first 4 seconds.

**VO script (about 50 seconds):**
> Black Friday. Three ways to open the same ad.
> A is price. B is scarcity. C is the gift.
> Same woman, same blanket, same room in all three. Only the promise changes.
> No numbers in the generation. The real price goes in the edit, and only if it's true.
> One take, three ads, three Trial Reels.
> Non-followers vote with their thumbs.
> Full prompt free on my site.

**BD caption:**
> Price, scarcity or gift: three Black Friday hooks from one generation, tested as Trial Reels. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Black Friday 3 HOOKS: price, scarcity, gift openings + one body",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[CREATOR BLOCK]", "[PRODUCT CONTRACT]", "[PRICE LINE]", "[SCARCITY LINE, ONLY IF TRUE]", "[GIFT LINE]", "[BODY LINES]"],
  "tips": [
    "Numbers never go in the generation; write them in the edit so each brand can use its real ones.",
    "Scarcity only if it's true. Fake scarcity gets screenshotted."
  ],
  "used_in": ["AD014", "BD014", "PD006", "YT007"],
  "public": true
}
```

# AD014 · 3 HOOKS #2 · LOOMWELL (price, scarcity or gift: three Black Friday openings)

- **Post:** Thu 12/11/2026 · Instagram Trial Reels A/B/C at 14:00, 16:00 and 18:00 BRT · TikTok compilation 19:00 BRT · YouTube Short (compilation) 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for November 2026 (slot 4)
- **Format:** 9:16 · 30s = Hook A (0-4s) + Hook B (4-8s) + Hook C (8-12s) + shared body D (12-30s) · exported as 3 ads of 22s + compilation
- **Linked:** BD014 · PD006 · YT007 (creative testing) · LinkedIn poll LI027
- Fictional brand. Spec ad. AI-generated content disclosed.

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: media buyer authority in Black Friday month; poll engagement.</perfil>
  <publico>Home goods DTC brands and media buyers: "Which Black Friday angle do I lead with?"</publico>
  <tese>Price, scarcity and gift are three different promises; test the opening, keep the body.</tese>
  <numeros_permitidos>none inside the generation; the real price and stock are added in the edit by the brand (spec version: "Black Friday price", "Small batch", no figures)</numeros_permitidos>
  <proibido>No fake percentages, no fake stock counts, no sleep or anxiety health claims, no children, no real brands, no dashes, no AI clichés.</proibido>
  <ativos>@Creator = LUCIA; @Product = LOOMWELL blanket contract; @Location = living room couch at evening</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16</modelo>
</brief>
```

## 2. Hooks (chosen set A, B, C)

| # | Formula | Hook | Status |
|---|---|---|---|
| A | Concrete promise, price | LUCIA taps the folded blanket: "This is the lowest it'll be all year." | **USED (A)** |
| B | Scarcity, real | LUCIA at a near-empty shelf of folded blankets: "They make these in small batches. That's the problem." | **USED (B)** |
| C | Gift | LUCIA holds the blanket with a bow: "The gift that gets used every single night." | **USED (C)** |
| 4 | Pattern interrupt | Blanket drops onto the couch in slow motion | backup |
| 5 | Specific pain | "Every gift I buy ends up in a closet." | backup |

Note: hook A only runs if the brand's Black Friday price really is the lowest of its year. In the spec version it is fictional and labeled.

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| A | 0-4s | Price | 50 mm | Push-in at 0.15 m/s for 0.6 m | LUCIA on the couch arm, taps the folded blanket on her lap | Warm lamp, evening | {This is the lowest it'll be all year.} | <fabric tap> | "A" tag + price card (edit) |
| B | 4-8s | Scarcity | 35 mm | Lateral dolly right at 0.25 m/s for 1 m | She takes the last folded blanket from a nearly empty wooden shelf | Same room, shelf lit by lamp | {They make these in small batches. That's the problem.} | <wood shelf creak> | "B" tag |
| C | 8-12s | Gift | 85 mm | Arc left 15 degrees | She holds the blanket tied with a wide red ribbon, smiles | Warm lamp, string lights blurred | {The gift that gets used every single night.} | <ribbon rustle> | "C" tag |
| D1 | 12-21s | Product | 50 mm | Crane down at 0.15 m/s for 1.3 m | She unfolds the blanket over herself on the couch, it settles with visible weight, she sinks back | Lamp key, cool window fill | {It's heavy in the, um, good way. Like a hug.} | <heavy fabric settle> | "LOOMWELL" lower third |
| D2 | 21-30s | CTA | 85 mm | Push-in at 0.1 m/s for 0.9 m | Wrapped in it, she looks into the lens | Same | {Loomwell. Black Friday weekend only.} | <rain on window> | offer card (edit) + end card |

## 4. References needed

- **@Creator · LUCIA** `clone/referencias/cast/LUCIA_sheet_video.webp` (never inherit flat light).
- **@Product · LOOMWELL** `clone/referencias/products/LOOMWELL_contract_sheet.webp`. Flow prompt: "Product contract sheet on flat 18% grey, five views: folded front, folded side, unfolded flat, held folded in two adult arms, next to a coffee mug for scale. A weighted blanket in chunky oatmeal knit, about 120 by 180 cm unfolded, folded into a thick square the width of an adult torso, a small rectangular leather patch on one corner debossed LOOMWELL. Flat light, no other text." Never inherit grey sweep.
- **@Location · living room** `clone/referencias/locations/AD014_living_room_evening.webp`: "Empty warm living room at evening, vertical 9:16, a deep green velvet couch, a brass floor lamp, a low wooden shelf with two folded blankets, a window with rain and dark blue sky, string lights blurred in the background. No people, no text."
- **Start frame test (free):** D1 crane to check the blanket reads heavy (drapes, does not float).

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 creative test for LOOMWELL weighted blankets: three alternative 4-second openings followed by one shared 18-second body, cut hard between five camera positions, all sound generated natively in sync. No music.
@Creator is the identity and wardrobe reference for LUCIA: a 40-year-old Latina woman, long dark wavy hair in a half-up claw clip, warm brown eyes, golden-brown skin, small gold hoop earrings; wearing a mustard knit cardigan over a white tee, light-wash jeans, tan suede flats. Same face, outfit and light in every shot. Never inherit the sheet's flat light.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: a weighted blanket in chunky oatmeal knit, folded into a thick square the width of an adult torso, unfolding to cover an adult from shoulders to feet; a small rectangular leather patch on one corner debossed LOOMWELL. It drapes heavily and never floats. Never redesigned, patch facing camera when shown, no extra text.
@Location is the layout reference: deep green velvet couch, brass floor lamp, low wooden shelf, rainy window, blurred string lights. Any incidental signage stays generic and unreadable.

PART 2 · SHOTS
[0-4s] Shot A. Camera: 50mm, push-in at 0.15 m/s for 0.6 m. LUCIA on the couch arm taps the folded blanket on her lap, line 1. Cut.
[4-8s] Shot B. Camera: 35mm, lateral dolly right at 0.25 m/s for 1 m. She takes the last folded blanket from the nearly empty shelf, line 2. Cut.
[8-12s] Shot C. Camera: 85mm, arc left 15 degrees. She holds the blanket tied with a wide red ribbon and smiles, line 3. Cut.
[12-21s] Shot D1. Camera: 50mm, crane down at 0.15 m/s for 1.3 m. She unfolds the blanket over herself on the couch, it settles with visible weight, she sinks back, line 4. Cut.
[21-30s] Shot D2. Camera: 85mm, push-in at 0.1 m/s for 0.9 m. Wrapped in it, she looks into the lens, line 5.
Dialogue, American English, verbatim, in this order:
1. "This is the lowest it'll be all year."
2. "They make these in small batches. That's the problem."
3. "The gift that gets used every single night."
4. "It's heavy in the, um, good way. Like a hug."
5. "Loomwell. Black Friday weekend only."
Sound, native: fabric tap at 1s; wooden shelf creak at 5s; ribbon rustle at 9s; heavy fabric settling at 15s; rain on the window from 21s. No music, no score.
Style: 35 to 85mm primes, warm lamp against cool window, tactile knit texture, fine 35mm grain.
Negatives: no on-screen text, no price tags, no percentages, no sale signs, no watermarks, no logos other than the leather patch; no extra people; no children; the blanket never changes color, knit or patch; no sleep or health claims.
Count of LUCIA in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame other than the product label: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot, concrete physics, 4s hooks and 18s body, lines under 12 words.
- [x] Same outfit and light across hooks (single variable).
- [x] No fake numbers; prices only in the edit; no music; fictional brand.

## 7. Edit (CapCut)

- Export **AD014-A, -B, -C** (hook + D1 + D2, 22s each) and the **compilation** (A, B, C tagged, poll card "Price, scarcity or gift? Comment A, B or C", then the body).
- Edit cards: A "BLACK FRIDAY PRICE" (brand version: real price); B "SMALL BATCH" (brand version: real stock only if true); C "GIFT IT".
- Same music on all: soft piano, 84 BPM. Fallback inserts **D07** (cozy couch POV), **G05** (gift wrap).
- Trial Reels: after 72h share the version with the highest average watch time to followers. Log the three values for YT007 and the LinkedIn follow-up.
- End card "Prompts free at marcosmaia.ai/prompts · DM BRIEF".

## 8. Captions

**Instagram Trial Reels (A, B, C)**
> A blanket that's heavy in the good way.
> Black Friday weekend only.
> Fictional brand. Made with AI.
> #blackfriday #homedecor #aiads

**TikTok (compilation)**
> price, scarcity or gift. same ad, 3 openings. which one would you put money behind? fictional brand, made with AI.

**YouTube Short**
- Title: Price, scarcity or gift: 3 Black Friday hooks for one ad
- Description: Same body, three openings. Vote below. Fictional brand, made with AI.

## 9. BD014 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD014 · screen rec · AD014` · browser tab only.
1. Paste prompt; pause on the three hook shots. 2. Attach LUCIA, blanket, room. 3. Generate, playback. 4. In CapCut, duplicate the timeline three times and swap the first 4 seconds.

**VO script (about 50 seconds):**
> Black Friday. Three ways to open the same ad.
> A is price. B is scarcity. C is the gift.
> Same woman, same blanket, same room in all three. Only the promise changes.
> No numbers in the generation. The real price goes in the edit, and only if it's true.
> One take, three ads, three Trial Reels.
> Non-followers vote with their thumbs.
> Full prompt free on my site.

**BD caption:**
> Price, scarcity or gift: three Black Friday hooks from one generation, tested as Trial Reels. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Black Friday 3 HOOKS: price, scarcity, gift openings + one body",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[CREATOR BLOCK]", "[PRODUCT CONTRACT]", "[PRICE LINE]", "[SCARCITY LINE, ONLY IF TRUE]", "[GIFT LINE]", "[BODY LINES]"],
  "tips": [
    "Numbers never go in the generation; write them in the edit so each brand can use its real ones.",
    "Scarcity only if it's true. Fake scarcity gets screenshotted."
  ],
  "used_in": ["AD014", "BD014", "PD006", "YT007"],
  "public": true
}
```

# AD014 · 3 HOOKS #2 · LOOMWELL (price, scarcity or gift: three Black Friday openings)

- **Post:** Thu 12/11/2026 · Instagram Trial Reels A/B/C at 14:00, 16:00 and 18:00 BRT · TikTok compilation 19:00 BRT · YouTube Short (compilation) 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for November 2026 (slot 4)
- **Format:** 9:16 · 30s = Hook A (0-4s) + Hook B (4-8s) + Hook C (8-12s) + shared body D (12-30s) · exported as 3 ads of 22s + compilation
- **Linked:** BD014 · PD006 · YT007 (creative testing) · LinkedIn poll LI027
- Fictional brand. Spec ad. AI-generated content disclosed.

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: media buyer authority in Black Friday month; poll engagement.</perfil>
  <publico>Home goods DTC brands and media buyers: "Which Black Friday angle do I lead with?"</publico>
  <tese>Price, scarcity and gift are three different promises; test the opening, keep the body.</tese>
  <numeros_permitidos>none inside the generation; the real price and stock are added in the edit by the brand (spec version: "Black Friday price", "Small batch", no figures)</numeros_permitidos>
  <proibido>No fake percentages, no fake stock counts, no sleep or anxiety health claims, no children, no real brands, no dashes, no AI clichés.</proibido>
  <ativos>@Creator = LUCIA; @Product = LOOMWELL blanket contract; @Location = living room couch at evening</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16</modelo>
</brief>
```

## 2. Hooks (chosen set A, B, C)

| # | Formula | Hook | Status |
|---|---|---|---|
| A | Concrete promise, price | LUCIA taps the folded blanket: "This is the lowest it'll be all year." | **USED (A)** |
| B | Scarcity, real | LUCIA at a near-empty shelf of folded blankets: "They make these in small batches. That's the problem." | **USED (B)** |
| C | Gift | LUCIA holds the blanket with a bow: "The gift that gets used every single night." | **USED (C)** |
| 4 | Pattern interrupt | Blanket drops onto the couch in slow motion | backup |
| 5 | Specific pain | "Every gift I buy ends up in a closet." | backup |

Note: hook A only runs if the brand's Black Friday price really is the lowest of its year. In the spec version it is fictional and labeled.

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| A | 0-4s | Price | 50 mm | Push-in at 0.15 m/s for 0.6 m | LUCIA on the couch arm, taps the folded blanket on her lap | Warm lamp, evening | {This is the lowest it'll be all year.} | <fabric tap> | "A" tag + price card (edit) |
| B | 4-8s | Scarcity | 35 mm | Lateral dolly right at 0.25 m/s for 1 m | She takes the last folded blanket from a nearly empty wooden shelf | Same room, shelf lit by lamp | {They make these in small batches. That's the problem.} | <wood shelf creak> | "B" tag |
| C | 8-12s | Gift | 85 mm | Arc left 15 degrees | She holds the blanket tied with a wide red ribbon, smiles | Warm lamp, string lights blurred | {The gift that gets used every single night.} | <ribbon rustle> | "C" tag |
| D1 | 12-21s | Product | 50 mm | Crane down at 0.15 m/s for 1.3 m | She unfolds the blanket over herself on the couch, it settles with visible weight, she sinks back | Lamp key, cool window fill | {It's heavy in the, um, good way. Like a hug.} | <heavy fabric settle> | "LOOMWELL" lower third |
| D2 | 21-30s | CTA | 85 mm | Push-in at 0.1 m/s for 0.9 m | Wrapped in it, she looks into the lens | Same | {Loomwell. Black Friday weekend only.} | <rain on window> | offer card (edit) + end card |

## 4. References needed

- **@Creator · LUCIA** `clone/referencias/cast/LUCIA_sheet_video.webp` (never inherit flat light).
- **@Product · LOOMWELL** `clone/referencias/products/LOOMWELL_contract_sheet.webp`. Flow prompt: "Product contract sheet on flat 18% grey, five views: folded front, folded side, unfolded flat, held folded in two adult arms, next to a coffee mug for scale. A weighted blanket in chunky oatmeal knit, about 120 by 180 cm unfolded, folded into a thick square the width of an adult torso, a small rectangular leather patch on one corner debossed LOOMWELL. Flat light, no other text." Never inherit grey sweep.
- **@Location · living room** `clone/referencias/locations/AD014_living_room_evening.webp`: "Empty warm living room at evening, vertical 9:16, a deep green velvet couch, a brass floor lamp, a low wooden shelf with two folded blankets, a window with rain and dark blue sky, string lights blurred in the background. No people, no text."
- **Start frame test (free):** D1 crane to check the blanket reads heavy (drapes, does not float).

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 creative test for LOOMWELL weighted blankets: three alternative 4-second openings followed by one shared 18-second body, cut hard between five camera positions, all sound generated natively in sync. No music.
@Creator is the identity and wardrobe reference for LUCIA: a 40-year-old Latina woman, long dark wavy hair in a half-up claw clip, warm brown eyes, golden-brown skin, small gold hoop earrings; wearing a mustard knit cardigan over a white tee, light-wash jeans, tan suede flats. Same face, outfit and light in every shot. Never inherit the sheet's flat light.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: a weighted blanket in chunky oatmeal knit, folded into a thick square the width of an adult torso, unfolding to cover an adult from shoulders to feet; a small rectangular leather patch on one corner debossed LOOMWELL. It drapes heavily and never floats. Never redesigned, patch facing camera when shown, no extra text.
@Location is the layout reference: deep green velvet couch, brass floor lamp, low wooden shelf, rainy window, blurred string lights. Any incidental signage stays generic and unreadable.

PART 2 · SHOTS
[0-4s] Shot A. Camera: 50mm, push-in at 0.15 m/s for 0.6 m. LUCIA on the couch arm taps the folded blanket on her lap, line 1. Cut.
[4-8s] Shot B. Camera: 35mm, lateral dolly right at 0.25 m/s for 1 m. She takes the last folded blanket from the nearly empty shelf, line 2. Cut.
[8-12s] Shot C. Camera: 85mm, arc left 15 degrees. She holds the blanket tied with a wide red ribbon and smiles, line 3. Cut.
[12-21s] Shot D1. Camera: 50mm, crane down at 0.15 m/s for 1.3 m. She unfolds the blanket over herself on the couch, it settles with visible weight, she sinks back, line 4. Cut.
[21-30s] Shot D2. Camera: 85mm, push-in at 0.1 m/s for 0.9 m. Wrapped in it, she looks into the lens, line 5.
Dialogue, American English, verbatim, in this order:
1. "This is the lowest it'll be all year."
2. "They make these in small batches. That's the problem."
3. "The gift that gets used every single night."
4. "It's heavy in the, um, good way. Like a hug."
5. "Loomwell. Black Friday weekend only."
Sound, native: fabric tap at 1s; wooden shelf creak at 5s; ribbon rustle at 9s; heavy fabric settling at 15s; rain on the window from 21s. No music, no score.
Style: 35 to 85mm primes, warm lamp against cool window, tactile knit texture, fine 35mm grain.
Negatives: no on-screen text, no price tags, no percentages, no sale signs, no watermarks, no logos other than the leather patch; no extra people; no children; the blanket never changes color, knit or patch; no sleep or health claims.
Count of LUCIA in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame other than the product label: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot, concrete physics, 4s hooks and 18s body, lines under 12 words.
- [x] Same outfit and light across hooks (single variable).
- [x] No fake numbers; prices only in the edit; no music; fictional brand.

## 7. Edit (CapCut)

- Export **AD014-A, -B, -C** (hook + D1 + D2, 22s each) and the **compilation** (A, B, C tagged, poll card "Price, scarcity or gift? Comment A, B or C", then the body).
- Edit cards: A "BLACK FRIDAY PRICE" (brand version: real price); B "SMALL BATCH" (brand version: real stock only if true); C "GIFT IT".
- Same music on all: soft piano, 84 BPM. Fallback inserts **D07** (cozy couch POV), **G05** (gift wrap).
- Trial Reels: after 72h share the version with the highest average watch time to followers. Log the three values for YT007 and the LinkedIn follow-up.
- End card "Prompts free at marcosmaia.ai/prompts · DM BRIEF".

## 8. Captions

**Instagram Trial Reels (A, B, C)**
> A blanket that's heavy in the good way.
> Black Friday weekend only.
> Fictional brand. Made with AI.
> #blackfriday #homedecor #aiads

**TikTok (compilation)**
> price, scarcity or gift. same ad, 3 openings. which one would you put money behind? fictional brand, made with AI.

**YouTube Short**
- Title: Price, scarcity or gift: 3 Black Friday hooks for one ad
- Description: Same body, three openings. Vote below. Fictional brand, made with AI.

## 9. BD014 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD014 · screen rec · AD014` · browser tab only.
1. Paste prompt; pause on the three hook shots. 2. Attach LUCIA, blanket, room. 3. Generate, playback. 4. In CapCut, duplicate the timeline three times and swap the first 4 seconds.

**VO script (about 50 seconds):**
> Black Friday. Three ways to open the same ad.
> A is price. B is scarcity. C is the gift.
> Same woman, same blanket, same room in all three. Only the promise changes.
> No numbers in the generation. The real price goes in the edit, and only if it's true.
> One take, three ads, three Trial Reels.
> Non-followers vote with their thumbs.
> Full prompt free on my site.

**BD caption:**
> Price, scarcity or gift: three Black Friday hooks from one generation, tested as Trial Reels. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Black Friday 3 HOOKS: price, scarcity, gift openings + one body",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[CREATOR BLOCK]", "[PRODUCT CONTRACT]", "[PRICE LINE]", "[SCARCITY LINE, ONLY IF TRUE]", "[GIFT LINE]", "[BODY LINES]"],
  "tips": [
    "Numbers never go in the generation; write them in the edit so each brand can use its real ones.",
    "Scarcity only if it's true. Fake scarcity gets screenshotted."
  ],
  "used_in": ["AD014", "BD014", "PD006", "YT007"],
  "public": true
}
```

Black Friday is two weeks out. If your creatives are tired and your ad account needs someone watching it every day, this is what I offer.

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What that includes:
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4. Your media budget stays yours (I recommend at least $500 a month)

What I won't do: promise a return before I've seen your account.

DM me BRIEF with your product and your current monthly ad spend. I'll tell you honestly if it's a fit.

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# YT006 · Seedance 2.5 vs Veo: same brief, honest results

| Field | Value |
|---|---|
| Publish | Sat 14/11/2026 11:00 BRT · YouTube long video, 10 to 15 min, 16:9 |
| Target length | 12:30 |
| Linked ADs | AD013 HALDEN (PHONE TO FILM #3, posted Mon 09/11) · BD013 |
| Seedance use | zero new Seedance: reuses AD013's generation. The Veo version is generated in Google Flow with Flow credits. Kling only if a Kling account is available (optional block) |
| Playlists | DIRECTOR'S CUT + PHONE TO FILM |
| isAiGeneratedContent | true |
| Talking head | 14 Veo blocks of 8s, about 1:52 |

## 1. Title options

- **Main (49 chars):** Seedance 2.5 vs Veo: same brief, honest results
- Alt 1: I gave two AI video models the same ad brief
- Alt 2: Which AI video model follows a director? Seedance vs Veo

## 2. Thumbnail brief

- **Expression and pose:** Marcos in STUDIO wardrobe, one eyebrow raised, looking at the two frames, mouth closed.
- **Display words:** SAME BRIEF, WHO WINS? Pop word: **WINS**.
- **Beside him:** two 9:16 frames of the HALDEN headphone shot side by side with tiny mono labels "SEEDANCE 2.5" and "VEO".
- **Layout:** Marcos left 35%, frames right 65%, text top. Background Screen #0F1E2E. Monogram bottom right.

Image prompt (GPT Image or Flow, 16:9):
```
Use the attached sheet (Marcos BASE v3) as the absolute identity reference: same face, beard, buzz cut and tattoos as the sheet. Wardrobe: plain black cotton button-up, point collar, top button open, sleeves rolled just below the elbow. He sits at a dark walnut desk against a deep navy wall, turned three quarters toward the right side of the frame, one eyebrow raised, skeptical half-smile, looking at two vertical video frames floating to his right. Warm golden key light at 45 degrees from the left, thin blue rim light on the shoulder and ear, the rest in shadow. Photoreal, 85mm, shallow depth of field. Leave the upper area clean for text. No text, no logos.
```

## 3. Script outline

**TH set (all Veo blocks):** Flow, Veo, ingredients = Marcos BASE v3 sheet + STUDIO wardrobe sheet. Dark walnut desk, navy wall, one warm practical lamp. Medium close-up at chest height, 50mm. Every block prompt ends with "Same outfit, same desk, same framing as the previous block. No new objects."

### 0:00-0:20 · RESULT FIRST
Split screen, 10s each side then together: Seedance's AD013 product macro and Veo's version of the same shot, no labels for 5s, then labels appear.

### 0:20-0:44 · TALKING HEAD (TH1 to TH3)
Lower third on TH1: MARCOS MAIA / AI AD DIRECTOR.
- **TH1** "One brief, two models. Same prompt, same references, same camera moves written in numbers." Veo note: points left, then right. *Extend*
- **TH2** "I'm scoring them on four things a client actually notices." Veo note: four fingers. *Extend*
- **TH3** "Face, product, camera obedience and sound. No winner decided before we look." Veo note: open palms.

### 0:44-2:30 · STEP 1 · THE BRIEF AND THE RULES OF THE TEST
- **On-screen title:** STEP 1 · A FAIR TEST
- **Screen recording:** NEW Clip on `YT006 · screen rec · test setup`: a doc with the test rules; the AD013 prompt (from BD013).
- **VO:** "To make this fair, both models get the same thing. The same prompt, adapted only where the interface demands it. The same product contract for the headphones. The same camera moves with numbers: orbit forty degrees, push in fifteen centimeters a second. And one try each. No cherry picking a best of ten."
- **On screen:**
```
TEST RULES: same prompt · same @Product sheet · same camera numbers · 1 generation each · scored on: FACE/HANDS · PRODUCT · CAMERA · SOUND (1 to 5)
```

### 2:30-2:46 · TALKING HEAD (TH4, TH5)
- **TH4** "First, Seedance. This is the take that became my Monday ad." *Extend*
- **TH5** "Watch the headphones, not the light. Light is easy. Products are not."

### 2:46-4:40 · STEP 2 · SEEDANCE 2.5
- **On-screen title:** STEP 2 · SEEDANCE 2.5
- **Screen recording:** BD013 (generation and result), then frame-by-frame scrub on shots 3 and 5.
- **VO:** "Seedance takes the iPhone clip as motion for the first fifteen seconds and the rest as new shots. Here's the macro. The cups keep the sand color, the H stays debossed, the size holds against the hands. The orbit is close to forty degrees. Sound: the lid release lands on time."
- **Score card on screen:** FACE/HANDS, PRODUCT, CAMERA, SOUND, filled with Marcos's real scores after watching (left blank in this outline on purpose: no invented results).

### 4:40-4:56 · TALKING HEAD (TH6, TH7)
- **TH6** "Now Veo, inside Google Flow. Same prompt, same product sheet as an ingredient." *Extend*
- **TH7** "Veo has no video input here, so the first half starts from a still."

### 4:56-7:10 · STEP 3 · VEO IN FLOW
- **On-screen title:** STEP 3 · VEO (GOOGLE FLOW)
- **Screen recording:** NEW Clip on `YT006 · screen rec · veo`: Flow project, the HALDEN contract as ingredient, a start frame of the opened box, two 8s generations joined with Extend to cover the macro and the use shot.
- **VO:** "Flow works in eight second pieces. So I generate the box shot from a start frame, then extend into the macro, then the use shot. Same numbers in the prompt. Then I score it the same way. Same four boxes."
- **Prompt on screen (excerpt):**
```
Camera: 100mm macro, orbit 40 degrees right at constant speed. The headphones on a black stone plinth, hard rim light from the left. PRODUCT CONTRACT: matte sand ear cups about the size of a palm, brushed aluminum yokes, a tiny debossed H on each cup, no other markings.
```

### 7:10-8:30 · OPTIONAL · KLING (only if a Kling account is available)
- Same structure and scoring. If there is no account, this block is cut and the video runs about 11:10.

### 8:30-9:50 · FAILURE · WHERE EACH MODEL BROKE
- **On-screen title:** THIS ONE FAILED
- **Screen recording:** freeze frames of the worst moment of each take (for example: a cup that grows between shots, an orbit that turns into a zoom, an extra hand, or a lid sound that lands late).
- **What went wrong / why / fix (written after watching):** product drift is fixed with a stronger contract and a start frame; camera disobedience is fixed by giving one move per shot; late sound is fixed in the edit.
- **VO:** "Neither take was perfect. Here's the worst frame from each, and what I'd change before spending another credit."

### 9:50-11:00 · STEP 4 · THE SCORECARD AND WHEN I USE EACH
- **On-screen title:** STEP 4 · WHEN I USE WHICH
- **Screen recording:** the filled scorecard and a simple decision table.
- **VO:** "Here's how I decide in practice, from this test and from the quarter so far. When I need a real motion clip to drive the shot, the model that accepts video input wins by default. When I need a quick eight second talking head, Flow is already open and the credits are there. Price and access matter as much as quality."

### 11:00-11:56 · CLOSING TALKING HEAD (TH8 to TH14)
- **TH8** "Same brief, two models, scored on what a client notices. Not on hype." *Extend*
- **TH9** "My rule: pick the model by the input you have, not the demo you saw." *Extend*
- **TH10** "A real clip of motion? Use the one that takes video in." *Extend*
- **TH11** "A quick talking head with credits already paid? Use what's open." *Extend*
- **TH12** "Every prompt from this video is free at marcosmaia.ai/prompts." *Extend*
- **TH13** "If you want one for your product, DM me BRIEF." *Extend*
- **TH14** "Next week: why eight ads beat one perfect ad."

## 4. Chapters

0:00 Same brief, two results · 0:20 What I'm scoring · 0:44 A fair test · 2:46 Seedance 2.5 · 4:56 Veo in Google Flow · 7:10 Kling (optional) · 8:30 Where each one broke · 9:50 When I use which · 11:00 The rule

## 5. Description

```
I gave Seedance 2.5 and Veo the same ad brief, the same product sheet and the same camera moves written in numbers. One try each. Here's the honest scorecard.

What you'll learn: how to run a fair model test, what to score (face, product, camera, sound), and how to choose a model by the input you have.

Chapters
0:00 Same brief, two results
0:20 What I'm scoring
0:44 A fair test
2:46 Seedance 2.5
4:56 Veo in Google Flow
7:10 Kling (optional)
8:30 Where each one broke
9:50 When I use which
11:00 The rule

Prompts free at marcosmaia.ai/prompts
DM BRIEF on Instagram @marcosmaia.ai or WhatsApp wa.me/5511996129444?text=BRIEF

Fictional brands. Contains AI-generated content.
#AIvideo #Seedance #Veo
```

## 6. Production checklist

| Who | What | Due |
|---|---|---|
| Marcos | ClickUp Clips: `YT006 · screen rec · test setup` and `YT006 · screen rec · veo` (Flow session); fill the scorecard honestly after watching | Thu 12/11 |
| Claude | 14 TH blocks in Flow (Veo, about 14 x 20 credits), the Veo test generations (about 4 x 20 credits), edit, captions, thumbnail | Thu 12/11 |
| Reuse | BD013 | already recorded |

## 7. Three Shorts cuts

| Code | In/out | Hook on screen (max 6 words) | Caption | Shorts title |
|---|---|---|---|---|
| YT006-S1 | 0:00-0:44 | Same brief. Two AI models. | same prompt, same product, one try each. which one would you pick? | Same ad brief, two AI video models |
| YT006-S2 | 8:30-9:50 | Where each model broke | the worst frame from each AI model, and the fix before spending another credit. | Where each AI video model broke |
| YT006-S3 | 11:00-11:56 | Pick by input, not demo | my rule for choosing an AI video model: start from the input you have. | How I choose an AI video model |

Reframe: talking head cropped center 9:16; screen recordings zoomed on the frames.

# AD015 · THE BRAND ep. 5 · NORTHSHORE COLD BREW ("The ad that flopped, and what we changed")

- **Post:** Sat 14/11/2026 · Instagram, TikTok and Facebook 13:00 BRT · YouTube Short 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for November 2026 (slot 5)
- **Format:** 9:16 · 30s · native sound, no music
- **Linked:** BD015 · PD006 · YT007 (creative testing)
- Fictional brand. Spec ad. AI-generated content disclosed. Arc: ep4 first ad live (AD012) → **ep5 the flop** → ep6 20 variants (AD018).

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: media buyer authority inside the series; honesty as a brand trait.</perfil>
  <publico>Founders whose first ad "didn't work": "I posted one ad and nothing happened."</publico>
  <tese>An ad doesn't flop, a hook does; the fix is new first seconds, not a new product.</tese>
  <numeros_permitidos>none. Northshore has no ad account; the flop is told as a story ("people watched the first second and left"), never as metrics.</numeros_permitidos>
  <proibido>No views, no CTR, no percentages, no dashboards with numbers on screen (laptop screen abstract), no real brands, no dashes, no AI clichés.</proibido>
  <ativos>@Creator = NORA; @Product = NORTHSHORE ORIGINAL BLACK; @Location = Northshore shop, afternoon, laptop on the counter</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16</modelo>
</brief>
```

## 2. Hooks

| # | Formula | Hook | Status |
|---|---|---|---|
| 1 | Specific pain | NORA closes the laptop slowly: "So. Our first ad flopped." | **CHOSEN** |
| 2 | Negation | "Nobody watched past the first second." | A/B kept |
| 3 | Pattern interrupt | Can slides down the counter into her hand | A/B kept |
| 4 | In medias res | She's already rewriting on a notepad | backup |
| 5 | Result first | The new opening first, then "here's why" | backup |

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 0-5s | Hook | 50 mm | Push-in at 0.15 m/s for 0.75 m | NORA at the counter closes the laptop lid slowly, exhales | Grey afternoon window, pendant off | {So. Our first ad flopped.} | <laptop lid click at 2s> | "THE BRAND · Ep. 5" |
| 2 | 5-12s | Diagnosis | 35 mm | Lateral dolly right at 0.2 m/s for 1.4 m | She walks behind the counter tapping a pencil on her notepad, page shows only scribbled boxes | Same | {People saw the dock, the boats, and, um, scrolled.} | <pencil taps, gulls> | captions |
| 3 | 12-20s | Turn | 85 mm | Locked-off | She sketches three small boxes on the notepad, looks up | Window side light | {The coffee was fine. The first second wasn't.} | <pencil on paper> | captions |
| 4 | 20-26s | New hook | 100 mm | Push-in at 0.1 m/s for 0.6 m | She cracks the can right at the lens, the hiss loud, cold brew pours into ice | Hard window rim | {So the new ad starts here.} | <tab crack at 21s, pour, ice> | "NORTHSHORE" lower third |
| 5 | 26-30s | CTA | 85 mm | Locked-off | Looks into the lens with a half-smile, can beside her face | Same | {Next week, twenty versions. (laughs)} | <harbor bell> | End card |

## 4. References needed

- **@Creator · NORA**, **@Product · NORTHSHORE**, **@Location · shop** (afternoon plate `NORTHSHORE_shop_morning.webp` with the pendant off). Same files as previous episodes. A closed silver laptop and a paper notepad are props described in the prompt; the laptop screen is never visible open.
- **Start frame test (free):** shot 3 to make sure the notepad shows boxes and no readable words.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 behind-the-brand episode for NORTHSHORE COLD BREW, cut hard between five camera positions, all sound generated natively in sync with the picture. No music.
@Creator is the identity and wardrobe reference for NORA: a 28-year-old woman, auburn hair in a low messy bun with loose strands at the temples, pale skin with freckles across nose and cheeks, green-grey eyes, a single small silver hoop in her left ear; wearing an oatmeal chunky knit sweater with sleeves pushed to the elbow under a dark forest-green canvas apron with one chest pocket, dark jeans, worn brown leather boots. Never inherit the sheet's flat light.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: a 12 fl oz slim aluminum can, about 16 cm tall and 5.8 cm wide, about the length of an adult hand from wrist to fingertip; matte deep-teal body; a cream horizontal band around the middle third with a thin single wave line drawn in teal and the wordmark NORTHSHORE in tall condensed teal capitals; black pull tab; brushed silver top and bottom rims. Never redesigned, label always facing camera when shown, no extra text.
@Location is the Northshore shop on a grey afternoon: exposed red-brick back wall, reclaimed-oak counter with a burr grinder and a glass cold-brew tower, a steel shelf with rows of the teal cans, a multi-pane window with grey harbor light, the black pendant lamp switched off. Props: a closed silver laptop and a paper notepad with a pencil. Any incidental signage stays generic and unreadable.

PART 2 · SHOTS
[0-5s] Shot 1. Camera: 50mm, push-in at 0.15 m/s for 0.75 m. NORA at the counter closes the laptop lid slowly and exhales, line 1. Cut.
[5-12s] Shot 2. Camera: 35mm, lateral dolly right at 0.2 m/s for 1.4 m. She walks behind the counter tapping a pencil on the notepad, line 2. Cut.
[12-20s] Shot 3. Camera: 85mm, locked-off. She draws three small empty boxes on the notepad and looks up, line 3. Cut.
[20-26s] Shot 4. Camera: 100mm, push-in at 0.1 m/s for 0.6 m. She cracks the can right at the lens, the hiss loud, and pours cold brew into a glass of ice, line 4. Cut.
[26-30s] Shot 5. Camera: 85mm, locked-off. She looks into the lens with a half-smile, can beside her face, line 5.
Dialogue, American English, verbatim, in this order:
1. "So. Our first ad flopped."
2. "People saw the dock, the boats, and, um, scrolled."
3. "The coffee was fine. The first second wasn't."
4. "So the new ad starts here."
5. "Next week, twenty versions. (laughs)"
Sound, native: laptop lid click at 2s; pencil taps and gulls outside at 7s; pencil on paper at 14s; tab crack at 21s, pour and ice at 22s; a harbor bell far away at 28s. No music, no score.
Style: handheld documentary feel on 35 to 100mm primes, grey harbor light, fine 16mm grain.
Negatives: no open laptop screens, no charts, no numbers anywhere, no on-screen text, no watermarks, no logos other than the product label; no extra people; the can never changes shape, band or wordmark; no words written on the notepad.
Count of NORA in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame other than the product label: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot; concrete physics; lines under 12 words; identity verbatim; contract present.
- [x] No metrics in dialogue or frame; laptop closed; notepad without words.
- [x] No music; text in the edit.

## 7. Edit (CapCut)

1. **0.0-1.5s** card "THE BRAND · Ep. 5 · The ad that flopped".
2. Optional 2s flashback insert after shot 2: the first 2 seconds of AD012 (the dock opening) in black and white, labeled in the edit "THE OLD FIRST SECOND".
3. Music: sparse piano, 76 BPM. Captions Pop on "flopped", "first second", "here".
4. Fallback inserts **A03** (phone lighting up on a desk, abstract) and **A01**.
5. End card plus "Ep. 6 next Saturday: 20 variants in one day".

## 8. Captions

**Instagram / Facebook**
> THE BRAND, ep. 5: our first ad flopped.
> The story, not the stats: people saw a dock and scrolled before the coffee showed up.
> The coffee was fine. The first second wasn't.
> The fix isn't a new product or a new budget. It's a new opening.
> Next week: 20 versions of the first second.
> Fictional brand. Made with AI.
> #thebrand #creativetesting #aiads #seedance #coldbrew

**TikTok**
> ep 5: the first ad flopped. the problem was one second long. fictional brand, made with AI.

**YouTube Short**
- Title: THE BRAND ep. 5: our first ad flopped (the fix is one second)
- Description: Hooks, not products. Fictional brand, made with AI.

## 9. BD015 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD015 · screen rec · AD015` · browser tab only.
1. Show AD012's first second, then paste the new prompt. 2. Pause on "Negatives: no open laptop screens, no charts, no numbers". 3. Generate, playback.

**VO script (about 45 seconds):**
> Episode five is about a flop.
> Northshore has no real ad account, so I won't show you fake numbers.
> I'll show you the reason ads usually die: the first second.
> Episode four opened on a dock. Pretty. And nothing happens for two seconds.
> So episode five opens on the hiss of the can. Sound first, product first.
> The negatives keep the laptop closed. No fake charts.
> Full prompt free on my site.

**BD caption:**
> Why I won't fake a dashboard in an AI ad, and why the fix for a flop is the first second. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Founder diary episode: diagnosis and a new hook (no fake metrics)",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[CREATOR BLOCK]", "[PRODUCT CONTRACT]", "[LOCATION + PROPS]", "[DIAGNOSIS LINES]"],
  "tips": [
    "Ban open screens and charts in the negatives or the model invents a dashboard.",
    "Open the new version on a sound you can hear with the phone on mute: the can hiss reads visually too."
  ],
  "used_in": ["AD015", "BD015", "PD006", "YT007"],
  "public": true
}
```

# AD014 · 3 HOOKS #2 · LOOMWELL (price, scarcity or gift: three Black Friday openings)

- **Post:** Thu 12/11/2026 · Instagram Trial Reels A/B/C at 14:00, 16:00 and 18:00 BRT · TikTok compilation 19:00 BRT · YouTube Short (compilation) 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for November 2026 (slot 4)
- **Format:** 9:16 · 30s = Hook A (0-4s) + Hook B (4-8s) + Hook C (8-12s) + shared body D (12-30s) · exported as 3 ads of 22s + compilation
- **Linked:** BD014 · PD006 · YT007 (creative testing) · LinkedIn poll LI027
- Fictional brand. Spec ad. AI-generated content disclosed.

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: media buyer authority in Black Friday month; poll engagement.</perfil>
  <publico>Home goods DTC brands and media buyers: "Which Black Friday angle do I lead with?"</publico>
  <tese>Price, scarcity and gift are three different promises; test the opening, keep the body.</tese>
  <numeros_permitidos>none inside the generation; the real price and stock are added in the edit by the brand (spec version: "Black Friday price", "Small batch", no figures)</numeros_permitidos>
  <proibido>No fake percentages, no fake stock counts, no sleep or anxiety health claims, no children, no real brands, no dashes, no AI clichés.</proibido>
  <ativos>@Creator = LUCIA; @Product = LOOMWELL blanket contract; @Location = living room couch at evening</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16</modelo>
</brief>
```

## 2. Hooks (chosen set A, B, C)

| # | Formula | Hook | Status |
|---|---|---|---|
| A | Concrete promise, price | LUCIA taps the folded blanket: "This is the lowest it'll be all year." | **USED (A)** |
| B | Scarcity, real | LUCIA at a near-empty shelf of folded blankets: "They make these in small batches. That's the problem." | **USED (B)** |
| C | Gift | LUCIA holds the blanket with a bow: "The gift that gets used every single night." | **USED (C)** |
| 4 | Pattern interrupt | Blanket drops onto the couch in slow motion | backup |
| 5 | Specific pain | "Every gift I buy ends up in a closet." | backup |

Note: hook A only runs if the brand's Black Friday price really is the lowest of its year. In the spec version it is fictional and labeled.

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| A | 0-4s | Price | 50 mm | Push-in at 0.15 m/s for 0.6 m | LUCIA on the couch arm, taps the folded blanket on her lap | Warm lamp, evening | {This is the lowest it'll be all year.} | <fabric tap> | "A" tag + price card (edit) |
| B | 4-8s | Scarcity | 35 mm | Lateral dolly right at 0.25 m/s for 1 m | She takes the last folded blanket from a nearly empty wooden shelf | Same room, shelf lit by lamp | {They make these in small batches. That's the problem.} | <wood shelf creak> | "B" tag |
| C | 8-12s | Gift | 85 mm | Arc left 15 degrees | She holds the blanket tied with a wide red ribbon, smiles | Warm lamp, string lights blurred | {The gift that gets used every single night.} | <ribbon rustle> | "C" tag |
| D1 | 12-21s | Product | 50 mm | Crane down at 0.15 m/s for 1.3 m | She unfolds the blanket over herself on the couch, it settles with visible weight, she sinks back | Lamp key, cool window fill | {It's heavy in the, um, good way. Like a hug.} | <heavy fabric settle> | "LOOMWELL" lower third |
| D2 | 21-30s | CTA | 85 mm | Push-in at 0.1 m/s for 0.9 m | Wrapped in it, she looks into the lens | Same | {Loomwell. Black Friday weekend only.} | <rain on window> | offer card (edit) + end card |

## 4. References needed

- **@Creator · LUCIA** `clone/referencias/cast/LUCIA_sheet_video.webp` (never inherit flat light).
- **@Product · LOOMWELL** `clone/referencias/products/LOOMWELL_contract_sheet.webp`. Flow prompt: "Product contract sheet on flat 18% grey, five views: folded front, folded side, unfolded flat, held folded in two adult arms, next to a coffee mug for scale. A weighted blanket in chunky oatmeal knit, about 120 by 180 cm unfolded, folded into a thick square the width of an adult torso, a small rectangular leather patch on one corner debossed LOOMWELL. Flat light, no other text." Never inherit grey sweep.
- **@Location · living room** `clone/referencias/locations/AD014_living_room_evening.webp`: "Empty warm living room at evening, vertical 9:16, a deep green velvet couch, a brass floor lamp, a low wooden shelf with two folded blankets, a window with rain and dark blue sky, string lights blurred in the background. No people, no text."
- **Start frame test (free):** D1 crane to check the blanket reads heavy (drapes, does not float).

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 creative test for LOOMWELL weighted blankets: three alternative 4-second openings followed by one shared 18-second body, cut hard between five camera positions, all sound generated natively in sync. No music.
@Creator is the identity and wardrobe reference for LUCIA: a 40-year-old Latina woman, long dark wavy hair in a half-up claw clip, warm brown eyes, golden-brown skin, small gold hoop earrings; wearing a mustard knit cardigan over a white tee, light-wash jeans, tan suede flats. Same face, outfit and light in every shot. Never inherit the sheet's flat light.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: a weighted blanket in chunky oatmeal knit, folded into a thick square the width of an adult torso, unfolding to cover an adult from shoulders to feet; a small rectangular leather patch on one corner debossed LOOMWELL. It drapes heavily and never floats. Never redesigned, patch facing camera when shown, no extra text.
@Location is the layout reference: deep green velvet couch, brass floor lamp, low wooden shelf, rainy window, blurred string lights. Any incidental signage stays generic and unreadable.

PART 2 · SHOTS
[0-4s] Shot A. Camera: 50mm, push-in at 0.15 m/s for 0.6 m. LUCIA on the couch arm taps the folded blanket on her lap, line 1. Cut.
[4-8s] Shot B. Camera: 35mm, lateral dolly right at 0.25 m/s for 1 m. She takes the last folded blanket from the nearly empty shelf, line 2. Cut.
[8-12s] Shot C. Camera: 85mm, arc left 15 degrees. She holds the blanket tied with a wide red ribbon and smiles, line 3. Cut.
[12-21s] Shot D1. Camera: 50mm, crane down at 0.15 m/s for 1.3 m. She unfolds the blanket over herself on the couch, it settles with visible weight, she sinks back, line 4. Cut.
[21-30s] Shot D2. Camera: 85mm, push-in at 0.1 m/s for 0.9 m. Wrapped in it, she looks into the lens, line 5.
Dialogue, American English, verbatim, in this order:
1. "This is the lowest it'll be all year."
2. "They make these in small batches. That's the problem."
3. "The gift that gets used every single night."
4. "It's heavy in the, um, good way. Like a hug."
5. "Loomwell. Black Friday weekend only."
Sound, native: fabric tap at 1s; wooden shelf creak at 5s; ribbon rustle at 9s; heavy fabric settling at 15s; rain on the window from 21s. No music, no score.
Style: 35 to 85mm primes, warm lamp against cool window, tactile knit texture, fine 35mm grain.
Negatives: no on-screen text, no price tags, no percentages, no sale signs, no watermarks, no logos other than the leather patch; no extra people; no children; the blanket never changes color, knit or patch; no sleep or health claims.
Count of LUCIA in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame other than the product label: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot, concrete physics, 4s hooks and 18s body, lines under 12 words.
- [x] Same outfit and light across hooks (single variable).
- [x] No fake numbers; prices only in the edit; no music; fictional brand.

## 7. Edit (CapCut)

- Export **AD014-A, -B, -C** (hook + D1 + D2, 22s each) and the **compilation** (A, B, C tagged, poll card "Price, scarcity or gift? Comment A, B or C", then the body).
- Edit cards: A "BLACK FRIDAY PRICE" (brand version: real price); B "SMALL BATCH" (brand version: real stock only if true); C "GIFT IT".
- Same music on all: soft piano, 84 BPM. Fallback inserts **D07** (cozy couch POV), **G05** (gift wrap).
- Trial Reels: after 72h share the version with the highest average watch time to followers. Log the three values for YT007 and the LinkedIn follow-up.
- End card "Prompts free at marcosmaia.ai/prompts · DM BRIEF".

## 8. Captions

**Instagram Trial Reels (A, B, C)**
> A blanket that's heavy in the good way.
> Black Friday weekend only.
> Fictional brand. Made with AI.
> #blackfriday #homedecor #aiads

**TikTok (compilation)**
> price, scarcity or gift. same ad, 3 openings. which one would you put money behind? fictional brand, made with AI.

**YouTube Short**
- Title: Price, scarcity or gift: 3 Black Friday hooks for one ad
- Description: Same body, three openings. Vote below. Fictional brand, made with AI.

## 9. BD014 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD014 · screen rec · AD014` · browser tab only.
1. Paste prompt; pause on the three hook shots. 2. Attach LUCIA, blanket, room. 3. Generate, playback. 4. In CapCut, duplicate the timeline three times and swap the first 4 seconds.

**VO script (about 50 seconds):**
> Black Friday. Three ways to open the same ad.
> A is price. B is scarcity. C is the gift.
> Same woman, same blanket, same room in all three. Only the promise changes.
> No numbers in the generation. The real price goes in the edit, and only if it's true.
> One take, three ads, three Trial Reels.
> Non-followers vote with their thumbs.
> Full prompt free on my site.

**BD caption:**
> Price, scarcity or gift: three Black Friday hooks from one generation, tested as Trial Reels. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Black Friday 3 HOOKS: price, scarcity, gift openings + one body",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[CREATOR BLOCK]", "[PRODUCT CONTRACT]", "[PRICE LINE]", "[SCARCITY LINE, ONLY IF TRUE]", "[GIFT LINE]", "[BODY LINES]"],
  "tips": [
    "Numbers never go in the generation; write them in the edit so each brand can use its real ones.",
    "Scarcity only if it's true. Fake scarcity gets screenshotted."
  ],
  "used_in": ["AD014", "BD014", "PD006", "YT007"],
  "public": true
}
```

# ST006 · Write ums into the script

Série: ST · Semana de 2026-11-09 · Sugestão: 2026-11-12 (Thu)
Redes: instagram, facebook, linkedin, tiktok

## Instagram · Facebook · LinkedIn

Your AI actor sounds like a robot because the script is too clean.

People say um, stop mid-sentence and laugh at themselves. Write it in: one filler per sentence, a pause before the CTA, a short laugh after the claim.

The dialogue block is free at marcosmaia.ai/prompts. DM BRIEF if you want it done for you.

#aiads #adcreative #aivideo #mediabuyer #ugcads #performancemarketing

## TikTok

**Title:** write ums into your ai script

Your AI actor sounds like a robot because the script is too clean.

People say um, stop mid-sentence and laugh at themselves. Write it in: one filler per sentence, a pause before the CTA, a short laugh after the claim.

The dialogue block is free at marcosmaia.ai/prompts. DM BRIEF if you want it done for you.

#aiads #aivideo #marketingtips #learnontiktok

# ST006 · Write ums into the script

Série: ST · Semana de 2026-11-09 · Sugestão: 2026-11-12 (Thu)
Redes: instagram, facebook, linkedin, tiktok

## Instagram · Facebook · LinkedIn

Your AI actor sounds like a robot because the script is too clean.

People say um, stop mid-sentence and laugh at themselves. Write it in: one filler per sentence, a pause before the CTA, a short laugh after the claim.

The dialogue block is free at marcosmaia.ai/prompts. DM BRIEF if you want it done for you.

#aiads #adcreative #aivideo #mediabuyer #ugcads #performancemarketing

## TikTok

**Title:** write ums into your ai script

Your AI actor sounds like a robot because the script is too clean.

People say um, stop mid-sentence and laugh at themselves. Write it in: one filler per sentence, a pause before the CTA, a short laugh after the claim.

The dialogue block is free at marcosmaia.ai/prompts. DM BRIEF if you want it done for you.

#aiads #aivideo #marketingtips #learnontiktok

# YT006 · Seedance 2.5 vs Veo: same brief, honest results

| Field | Value |
|---|---|
| Publish | Sat 14/11/2026 11:00 BRT · YouTube long video, 10 to 15 min, 16:9 |
| Target length | 12:30 |
| Linked ADs | AD013 HALDEN (PHONE TO FILM #3, posted Mon 09/11) · BD013 |
| Seedance use | zero new Seedance: reuses AD013's generation. The Veo version is generated in Google Flow with Flow credits. Kling only if a Kling account is available (optional block) |
| Playlists | DIRECTOR'S CUT + PHONE TO FILM |
| isAiGeneratedContent | true |
| Talking head | 14 Veo blocks of 8s, about 1:52 |

## 1. Title options

- **Main (49 chars):** Seedance 2.5 vs Veo: same brief, honest results
- Alt 1: I gave two AI video models the same ad brief
- Alt 2: Which AI video model follows a director? Seedance vs Veo

## 2. Thumbnail brief

- **Expression and pose:** Marcos in STUDIO wardrobe, one eyebrow raised, looking at the two frames, mouth closed.
- **Display words:** SAME BRIEF, WHO WINS? Pop word: **WINS**.
- **Beside him:** two 9:16 frames of the HALDEN headphone shot side by side with tiny mono labels "SEEDANCE 2.5" and "VEO".
- **Layout:** Marcos left 35%, frames right 65%, text top. Background Screen #0F1E2E. Monogram bottom right.

Image prompt (GPT Image or Flow, 16:9):
```
Use the attached sheet (Marcos BASE v3) as the absolute identity reference: same face, beard, buzz cut and tattoos as the sheet. Wardrobe: plain black cotton button-up, point collar, top button open, sleeves rolled just below the elbow. He sits at a dark walnut desk against a deep navy wall, turned three quarters toward the right side of the frame, one eyebrow raised, skeptical half-smile, looking at two vertical video frames floating to his right. Warm golden key light at 45 degrees from the left, thin blue rim light on the shoulder and ear, the rest in shadow. Photoreal, 85mm, shallow depth of field. Leave the upper area clean for text. No text, no logos.
```

## 3. Script outline

**TH set (all Veo blocks):** Flow, Veo, ingredients = Marcos BASE v3 sheet + STUDIO wardrobe sheet. Dark walnut desk, navy wall, one warm practical lamp. Medium close-up at chest height, 50mm. Every block prompt ends with "Same outfit, same desk, same framing as the previous block. No new objects."

### 0:00-0:20 · RESULT FIRST
Split screen, 10s each side then together: Seedance's AD013 product macro and Veo's version of the same shot, no labels for 5s, then labels appear.

### 0:20-0:44 · TALKING HEAD (TH1 to TH3)
Lower third on TH1: MARCOS MAIA / AI AD DIRECTOR.
- **TH1** "One brief, two models. Same prompt, same references, same camera moves written in numbers." Veo note: points left, then right. *Extend*
- **TH2** "I'm scoring them on four things a client actually notices." Veo note: four fingers. *Extend*
- **TH3** "Face, product, camera obedience and sound. No winner decided before we look." Veo note: open palms.

### 0:44-2:30 · STEP 1 · THE BRIEF AND THE RULES OF THE TEST
- **On-screen title:** STEP 1 · A FAIR TEST
- **Screen recording:** NEW Clip on `YT006 · screen rec · test setup`: a doc with the test rules; the AD013 prompt (from BD013).
- **VO:** "To make this fair, both models get the same thing. The same prompt, adapted only where the interface demands it. The same product contract for the headphones. The same camera moves with numbers: orbit forty degrees, push in fifteen centimeters a second. And one try each. No cherry picking a best of ten."
- **On screen:**
```
TEST RULES: same prompt · same @Product sheet · same camera numbers · 1 generation each · scored on: FACE/HANDS · PRODUCT · CAMERA · SOUND (1 to 5)
```

### 2:30-2:46 · TALKING HEAD (TH4, TH5)
- **TH4** "First, Seedance. This is the take that became my Monday ad." *Extend*
- **TH5** "Watch the headphones, not the light. Light is easy. Products are not."

### 2:46-4:40 · STEP 2 · SEEDANCE 2.5
- **On-screen title:** STEP 2 · SEEDANCE 2.5
- **Screen recording:** BD013 (generation and result), then frame-by-frame scrub on shots 3 and 5.
- **VO:** "Seedance takes the iPhone clip as motion for the first fifteen seconds and the rest as new shots. Here's the macro. The cups keep the sand color, the H stays debossed, the size holds against the hands. The orbit is close to forty degrees. Sound: the lid release lands on time."
- **Score card on screen:** FACE/HANDS, PRODUCT, CAMERA, SOUND, filled with Marcos's real scores after watching (left blank in this outline on purpose: no invented results).

### 4:40-4:56 · TALKING HEAD (TH6, TH7)
- **TH6** "Now Veo, inside Google Flow. Same prompt, same product sheet as an ingredient." *Extend*
- **TH7** "Veo has no video input here, so the first half starts from a still."

### 4:56-7:10 · STEP 3 · VEO IN FLOW
- **On-screen title:** STEP 3 · VEO (GOOGLE FLOW)
- **Screen recording:** NEW Clip on `YT006 · screen rec · veo`: Flow project, the HALDEN contract as ingredient, a start frame of the opened box, two 8s generations joined with Extend to cover the macro and the use shot.
- **VO:** "Flow works in eight second pieces. So I generate the box shot from a start frame, then extend into the macro, then the use shot. Same numbers in the prompt. Then I score it the same way. Same four boxes."
- **Prompt on screen (excerpt):**
```
Camera: 100mm macro, orbit 40 degrees right at constant speed. The headphones on a black stone plinth, hard rim light from the left. PRODUCT CONTRACT: matte sand ear cups about the size of a palm, brushed aluminum yokes, a tiny debossed H on each cup, no other markings.
```

### 7:10-8:30 · OPTIONAL · KLING (only if a Kling account is available)
- Same structure and scoring. If there is no account, this block is cut and the video runs about 11:10.

### 8:30-9:50 · FAILURE · WHERE EACH MODEL BROKE
- **On-screen title:** THIS ONE FAILED
- **Screen recording:** freeze frames of the worst moment of each take (for example: a cup that grows between shots, an orbit that turns into a zoom, an extra hand, or a lid sound that lands late).
- **What went wrong / why / fix (written after watching):** product drift is fixed with a stronger contract and a start frame; camera disobedience is fixed by giving one move per shot; late sound is fixed in the edit.
- **VO:** "Neither take was perfect. Here's the worst frame from each, and what I'd change before spending another credit."

### 9:50-11:00 · STEP 4 · THE SCORECARD AND WHEN I USE EACH
- **On-screen title:** STEP 4 · WHEN I USE WHICH
- **Screen recording:** the filled scorecard and a simple decision table.
- **VO:** "Here's how I decide in practice, from this test and from the quarter so far. When I need a real motion clip to drive the shot, the model that accepts video input wins by default. When I need a quick eight second talking head, Flow is already open and the credits are there. Price and access matter as much as quality."

### 11:00-11:56 · CLOSING TALKING HEAD (TH8 to TH14)
- **TH8** "Same brief, two models, scored on what a client notices. Not on hype." *Extend*
- **TH9** "My rule: pick the model by the input you have, not the demo you saw." *Extend*
- **TH10** "A real clip of motion? Use the one that takes video in." *Extend*
- **TH11** "A quick talking head with credits already paid? Use what's open." *Extend*
- **TH12** "Every prompt from this video is free at marcosmaia.ai/prompts." *Extend*
- **TH13** "If you want one for your product, DM me BRIEF." *Extend*
- **TH14** "Next week: why eight ads beat one perfect ad."

## 4. Chapters

0:00 Same brief, two results · 0:20 What I'm scoring · 0:44 A fair test · 2:46 Seedance 2.5 · 4:56 Veo in Google Flow · 7:10 Kling (optional) · 8:30 Where each one broke · 9:50 When I use which · 11:00 The rule

## 5. Description

```
I gave Seedance 2.5 and Veo the same ad brief, the same product sheet and the same camera moves written in numbers. One try each. Here's the honest scorecard.

What you'll learn: how to run a fair model test, what to score (face, product, camera, sound), and how to choose a model by the input you have.

Chapters
0:00 Same brief, two results
0:20 What I'm scoring
0:44 A fair test
2:46 Seedance 2.5
4:56 Veo in Google Flow
7:10 Kling (optional)
8:30 Where each one broke
9:50 When I use which
11:00 The rule

Prompts free at marcosmaia.ai/prompts
DM BRIEF on Instagram @marcosmaia.ai or WhatsApp wa.me/5511996129444?text=BRIEF

Fictional brands. Contains AI-generated content.
#AIvideo #Seedance #Veo
```

## 6. Production checklist

| Who | What | Due |
|---|---|---|
| Marcos | ClickUp Clips: `YT006 · screen rec · test setup` and `YT006 · screen rec · veo` (Flow session); fill the scorecard honestly after watching | Thu 12/11 |
| Claude | 14 TH blocks in Flow (Veo, about 14 x 20 credits), the Veo test generations (about 4 x 20 credits), edit, captions, thumbnail | Thu 12/11 |
| Reuse | BD013 | already recorded |

## 7. Three Shorts cuts

| Code | In/out | Hook on screen (max 6 words) | Caption | Shorts title |
|---|---|---|---|---|
| YT006-S1 | 0:00-0:44 | Same brief. Two AI models. | same prompt, same product, one try each. which one would you pick? | Same ad brief, two AI video models |
| YT006-S2 | 8:30-9:50 | Where each model broke | the worst frame from each AI model, and the fix before spending another credit. | Where each AI video model broke |
| YT006-S3 | 11:00-11:56 | Pick by input, not demo | my rule for choosing an AI video model: start from the input you have. | How I choose an AI video model |

Reframe: talking head cropped center 9:16; screen recordings zoomed on the frames.

# YT006 · Seedance 2.5 vs Veo: same brief, honest results

| Field | Value |
|---|---|
| Publish | Sat 14/11/2026 11:00 BRT · YouTube long video, 10 to 15 min, 16:9 |
| Target length | 12:30 |
| Linked ADs | AD013 HALDEN (PHONE TO FILM #3, posted Mon 09/11) · BD013 |
| Seedance use | zero new Seedance: reuses AD013's generation. The Veo version is generated in Google Flow with Flow credits. Kling only if a Kling account is available (optional block) |
| Playlists | DIRECTOR'S CUT + PHONE TO FILM |
| isAiGeneratedContent | true |
| Talking head | 14 Veo blocks of 8s, about 1:52 |

## 1. Title options

- **Main (49 chars):** Seedance 2.5 vs Veo: same brief, honest results
- Alt 1: I gave two AI video models the same ad brief
- Alt 2: Which AI video model follows a director? Seedance vs Veo

## 2. Thumbnail brief

- **Expression and pose:** Marcos in STUDIO wardrobe, one eyebrow raised, looking at the two frames, mouth closed.
- **Display words:** SAME BRIEF, WHO WINS? Pop word: **WINS**.
- **Beside him:** two 9:16 frames of the HALDEN headphone shot side by side with tiny mono labels "SEEDANCE 2.5" and "VEO".
- **Layout:** Marcos left 35%, frames right 65%, text top. Background Screen #0F1E2E. Monogram bottom right.

Image prompt (GPT Image or Flow, 16:9):
```
Use the attached sheet (Marcos BASE v3) as the absolute identity reference: same face, beard, buzz cut and tattoos as the sheet. Wardrobe: plain black cotton button-up, point collar, top button open, sleeves rolled just below the elbow. He sits at a dark walnut desk against a deep navy wall, turned three quarters toward the right side of the frame, one eyebrow raised, skeptical half-smile, looking at two vertical video frames floating to his right. Warm golden key light at 45 degrees from the left, thin blue rim light on the shoulder and ear, the rest in shadow. Photoreal, 85mm, shallow depth of field. Leave the upper area clean for text. No text, no logos.
```

## 3. Script outline

**TH set (all Veo blocks):** Flow, Veo, ingredients = Marcos BASE v3 sheet + STUDIO wardrobe sheet. Dark walnut desk, navy wall, one warm practical lamp. Medium close-up at chest height, 50mm. Every block prompt ends with "Same outfit, same desk, same framing as the previous block. No new objects."

### 0:00-0:20 · RESULT FIRST
Split screen, 10s each side then together: Seedance's AD013 product macro and Veo's version of the same shot, no labels for 5s, then labels appear.

### 0:20-0:44 · TALKING HEAD (TH1 to TH3)
Lower third on TH1: MARCOS MAIA / AI AD DIRECTOR.
- **TH1** "One brief, two models. Same prompt, same references, same camera moves written in numbers." Veo note: points left, then right. *Extend*
- **TH2** "I'm scoring them on four things a client actually notices." Veo note: four fingers. *Extend*
- **TH3** "Face, product, camera obedience and sound. No winner decided before we look." Veo note: open palms.

### 0:44-2:30 · STEP 1 · THE BRIEF AND THE RULES OF THE TEST
- **On-screen title:** STEP 1 · A FAIR TEST
- **Screen recording:** NEW Clip on `YT006 · screen rec · test setup`: a doc with the test rules; the AD013 prompt (from BD013).
- **VO:** "To make this fair, both models get the same thing. The same prompt, adapted only where the interface demands it. The same product contract for the headphones. The same camera moves with numbers: orbit forty degrees, push in fifteen centimeters a second. And one try each. No cherry picking a best of ten."
- **On screen:**
```
TEST RULES: same prompt · same @Product sheet · same camera numbers · 1 generation each · scored on: FACE/HANDS · PRODUCT · CAMERA · SOUND (1 to 5)
```

### 2:30-2:46 · TALKING HEAD (TH4, TH5)
- **TH4** "First, Seedance. This is the take that became my Monday ad." *Extend*
- **TH5** "Watch the headphones, not the light. Light is easy. Products are not."

### 2:46-4:40 · STEP 2 · SEEDANCE 2.5
- **On-screen title:** STEP 2 · SEEDANCE 2.5
- **Screen recording:** BD013 (generation and result), then frame-by-frame scrub on shots 3 and 5.
- **VO:** "Seedance takes the iPhone clip as motion for the first fifteen seconds and the rest as new shots. Here's the macro. The cups keep the sand color, the H stays debossed, the size holds against the hands. The orbit is close to forty degrees. Sound: the lid release lands on time."
- **Score card on screen:** FACE/HANDS, PRODUCT, CAMERA, SOUND, filled with Marcos's real scores after watching (left blank in this outline on purpose: no invented results).

### 4:40-4:56 · TALKING HEAD (TH6, TH7)
- **TH6** "Now Veo, inside Google Flow. Same prompt, same product sheet as an ingredient." *Extend*
- **TH7** "Veo has no video input here, so the first half starts from a still."

### 4:56-7:10 · STEP 3 · VEO IN FLOW
- **On-screen title:** STEP 3 · VEO (GOOGLE FLOW)
- **Screen recording:** NEW Clip on `YT006 · screen rec · veo`: Flow project, the HALDEN contract as ingredient, a start frame of the opened box, two 8s generations joined with Extend to cover the macro and the use shot.
- **VO:** "Flow works in eight second pieces. So I generate the box shot from a start frame, then extend into the macro, then the use shot. Same numbers in the prompt. Then I score it the same way. Same four boxes."
- **Prompt on screen (excerpt):**
```
Camera: 100mm macro, orbit 40 degrees right at constant speed. The headphones on a black stone plinth, hard rim light from the left. PRODUCT CONTRACT: matte sand ear cups about the size of a palm, brushed aluminum yokes, a tiny debossed H on each cup, no other markings.
```

### 7:10-8:30 · OPTIONAL · KLING (only if a Kling account is available)
- Same structure and scoring. If there is no account, this block is cut and the video runs about 11:10.

### 8:30-9:50 · FAILURE · WHERE EACH MODEL BROKE
- **On-screen title:** THIS ONE FAILED
- **Screen recording:** freeze frames of the worst moment of each take (for example: a cup that grows between shots, an orbit that turns into a zoom, an extra hand, or a lid sound that lands late).
- **What went wrong / why / fix (written after watching):** product drift is fixed with a stronger contract and a start frame; camera disobedience is fixed by giving one move per shot; late sound is fixed in the edit.
- **VO:** "Neither take was perfect. Here's the worst frame from each, and what I'd change before spending another credit."

### 9:50-11:00 · STEP 4 · THE SCORECARD AND WHEN I USE EACH
- **On-screen title:** STEP 4 · WHEN I USE WHICH
- **Screen recording:** the filled scorecard and a simple decision table.
- **VO:** "Here's how I decide in practice, from this test and from the quarter so far. When I need a real motion clip to drive the shot, the model that accepts video input wins by default. When I need a quick eight second talking head, Flow is already open and the credits are there. Price and access matter as much as quality."

### 11:00-11:56 · CLOSING TALKING HEAD (TH8 to TH14)
- **TH8** "Same brief, two models, scored on what a client notices. Not on hype." *Extend*
- **TH9** "My rule: pick the model by the input you have, not the demo you saw." *Extend*
- **TH10** "A real clip of motion? Use the one that takes video in." *Extend*
- **TH11** "A quick talking head with credits already paid? Use what's open." *Extend*
- **TH12** "Every prompt from this video is free at marcosmaia.ai/prompts." *Extend*
- **TH13** "If you want one for your product, DM me BRIEF." *Extend*
- **TH14** "Next week: why eight ads beat one perfect ad."

## 4. Chapters

0:00 Same brief, two results · 0:20 What I'm scoring · 0:44 A fair test · 2:46 Seedance 2.5 · 4:56 Veo in Google Flow · 7:10 Kling (optional) · 8:30 Where each one broke · 9:50 When I use which · 11:00 The rule

## 5. Description

```
I gave Seedance 2.5 and Veo the same ad brief, the same product sheet and the same camera moves written in numbers. One try each. Here's the honest scorecard.

What you'll learn: how to run a fair model test, what to score (face, product, camera, sound), and how to choose a model by the input you have.

Chapters
0:00 Same brief, two results
0:20 What I'm scoring
0:44 A fair test
2:46 Seedance 2.5
4:56 Veo in Google Flow
7:10 Kling (optional)
8:30 Where each one broke
9:50 When I use which
11:00 The rule

Prompts free at marcosmaia.ai/prompts
DM BRIEF on Instagram @marcosmaia.ai or WhatsApp wa.me/5511996129444?text=BRIEF

Fictional brands. Contains AI-generated content.
#AIvideo #Seedance #Veo
```

## 6. Production checklist

| Who | What | Due |
|---|---|---|
| Marcos | ClickUp Clips: `YT006 · screen rec · test setup` and `YT006 · screen rec · veo` (Flow session); fill the scorecard honestly after watching | Thu 12/11 |
| Claude | 14 TH blocks in Flow (Veo, about 14 x 20 credits), the Veo test generations (about 4 x 20 credits), edit, captions, thumbnail | Thu 12/11 |
| Reuse | BD013 | already recorded |

## 7. Three Shorts cuts

| Code | In/out | Hook on screen (max 6 words) | Caption | Shorts title |
|---|---|---|---|---|
| YT006-S1 | 0:00-0:44 | Same brief. Two AI models. | same prompt, same product, one try each. which one would you pick? | Same ad brief, two AI video models |
| YT006-S2 | 8:30-9:50 | Where each model broke | the worst frame from each AI model, and the fix before spending another credit. | Where each AI video model broke |
| YT006-S3 | 11:00-11:56 | Pick by input, not demo | my rule for choosing an AI video model: start from the input you have. | How I choose an AI video model |

Reframe: talking head cropped center 9:16; screen recordings zoomed on the frames.

By the time cost per lead goes up, you're already late.

In the accounts I manage, the early warning is frequency. Our alert lines: above 3 for most niches, above 2.5 for clinics, where audiences are smaller and tire faster.

The order I usually see:
1. Frequency climbs on the best ad set
2. Click-through rate drifts down, slowly
3. Then cost per lead jumps, and everyone notices

Most people react at step 3. The fix at step 1 is cheap: a new hook on the same body. Same ad, new first 3 seconds.

That's why I make hooks in sets of three. When frequency crosses the line, the replacement is already waiting.

#MetaAds #CreativeStrategy

# Stories · plano semanal reutilizável (Q4/2026)

Instagram @marcosmaia.ai, todo dia de 07/10/2026 a 03/01/2027, às 10:00 BRT (o feed sai às 13:00, então o story do dia aquece o post). Facebook espelha quando fizer sentido. Tudo em inglês. Marcar "AI info" em todo frame com conteúdo gerado.

Regras:
- 3 a 5 frames por dia. Primeiro frame sempre com texto legível em 1 segundo.
- Um sticker interativo por dia (enquete, caixa de pergunta, quiz, slider ou link).
- O destaque certo recebe o story no mesmo dia: ADS · THIS WEEK · HOW I MAKE IT · PROMPTS · PACKS (doc 48 e doc 51).
- Família real só se o Marcos quiser, nunca gerada. Rosto do Marcos é sempre real nos stories.
- Link do DM BRIEF: `wa.me/5511996129444?text=BRIEF` (trocar pelo site quando `marcosmaia.ai` estiver no ar).
- Resposta a DM BRIEF: o hook grátis sai em 24h, feito no Flow (créditos), nunca do pool de Seedance.

## Grade da semana

| Dia | Tema | Frames | Sticker | Quem produz | Destaque |
|---|---|---|---|---|---|
| **Seg** | The ad of the day | 1) 3s do AD com "NEW AD AT 1 PM" 2) o brief em 1 linha 3) "would you run it?" | Enquete: "Run it / Fix the hook" | Claude (corte do AD) | ADS |
| **Ter** | This week's news | 1) capa do WV 2) a notícia que mais importa em 1 frase 3) caixa de pergunta | Caixa: "What should I test next?" | Claude (frames do WV) | THIS WEEK |
| **Qua** | Real behind the scenes | 1) foto ou vídeo real do iPhone (mesa, tela, praia) 2) uma frase do que está sendo feito 3) o resultado parcial | Slider: "how real does this look?" | **Marcos** (filma 15 a 30s no celular) | HOW I MAKE IT |
| **Qui** | Prompt teaser / 3 HOOKS vote | Semana com 3 HOOKS: os 3 hooks em 3 frames + enquete A/B/C. Semana sem: um trecho do prompt do PD com "full prompt at 1 PM" | Enquete A/B/C ou quiz "which line controls the camera?" | Claude | PROMPTS |
| **Sex** | DM BRIEF | 1) "Send me your product, get a free hook in 24h" 2) um hook grátis entregue na semana (só com permissão de quem pediu; sem permissão, um hook de marca fictícia) 3) link BRIEF | Link BRIEF | **Marcos** (escolhe o hook e pede permissão) + Claude (arte) | PACKS |
| **Sáb** | YouTube + THE BRAND | 1) thumb do YT com sticker de link 2) 3s do episódio do THE BRAND 3) "which episode was your favorite?" | Link YouTube + enquete | Claude | ADS |
| **Dom** | Real life | 1 a 3 frames reais: praia, café, rotina de 4 horas. Sem IA, sem venda | Nenhum ou emoji slider | **Marcos** | (sem destaque) |

## Textos prontos (EN), para variar ao longo das semanas

**Seg (enquete)**
- "New ad at 1 PM. One-line brief: [BRIEF]. Would you run it?"
- "This one was one AI generation. Would you put money behind it?"

**Ter (caixa de pergunta)**
- "4 things changed this week. Ask me what any of them means for your ads."
- "What should I test next? Tool, format, hook, anything."

**Qua (bastidor)**
- "What my desk looks like while an ad renders."
- "Raw take vs what it became. Full thing at 1 PM."
- "Filming the iPhone clip for Monday's ad." (domingo anterior ao PHONE TO FILM)

**Qui**
- "Three openings, one ad. Which one stops you? A, B or C."
- "This line in the prompt controls the camera. Full prompt free at 1 PM."

**Sex (DM BRIEF)**
- "Send me your product and who buys it. I'll make you one free hook in 24h. Tap the link."
- "Made this for someone who sent BRIEF this week. Your turn."

**Sáb**
- "New tutorial on YouTube. Tap to watch."
- "THE BRAND, episode [N]. She still doesn't exist."

**Dom**
- Sem texto de venda. No máximo uma legenda curta e real ("Sunday office.").

## Datas especiais

| Data | Story |
|---|---|
| Sáb 31/10 Halloween | Bastidor do AD008 (costume shop) + enquete "trick or treat: which hook?" |
| Qui 26/11 Thanksgiving | "Happy Thanksgiving to everyone in the US" + o TG001 em 3 frames |
| Sex 27/11 Black Friday | Sem desconto. Frame "No Black Friday discount. Same free hook as every week." + link BRIEF |
| Seg 30/11 Cyber Monday | Enquete "Did your Black Friday ads hit?" (Yes / Not yet) |
| Qui 24/12 e

[...] full plan in outputs/q4/stories_q4.md

# AD016 · ONE BRIEF #4 · MAPLE & CRUST PIE CO. (Thanksgiving ad for a local pie shop)

- **Post:** Mon 16/11/2026 · Instagram, TikTok, Facebook at 13:00 BRT · YouTube Short at 16:00 BRT (same day)
- **Seedance budget:** 6 of 10 Seedance 2.5 x 30s for November 2026
- **Format:** 9:16 · 30s · one generation, five shots, native sound, no music in the generation
- **Linked:** BD016 · PD007 · YT005
- **Cast:** RAY (customer picking up a pie) · **Locations:** pie shop + front porch · **B-roll:** G03, B02, G05
- Fictional brand. Spec ad. AI-generated content disclosed.

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai (IG, TikTok, Facebook, YouTube Shorts). Objective: reach plus DM BRIEF from local food businesses that sell seasonal items</perfil>
  <publico>Owner of a small bakery or pie shop: "I need people to pre-order before Thanksgiving week, and my posts look like everyone else's."</publico>
  <tese>A pie shop ad works when the customer is the hero and the pie is the relief, not when the shop brags about the recipe.</tese>
  <numeros_permitidos>none</numeros_permitidos>
  <proibido>real brands, real stores, prices, discounts, "best pie in town", invented reviews or counts, AI-generated family at the table, children, any number on screen, em dash</proibido>
  <ativos>@Creator = RAY cast sheet (identity and wardrobe only) · @Product = MAPLE & CRUST pie box contract sheet (shape, label, scale in hand) · @Location = empty pie shop plate (layout of counter, case and door)</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16 · CapCut desktop (plan credits)</modelo>
</brief>
```

## 2. Hooks

| # | Formula | Hook line (spoken by RAY) | Status |
|---|---|---|---|
| H1 | Negation | "I'm not baking a pie this year." | **CHOSEN** |
| H2 | Specific pain | "Two hours before dinner, and the pie's black." | A/B keep |
| H3 | Result first | "They asked for seconds. I didn't bake it." | A/B keep |
| H4 | Concrete promise | "A lattice pie you pick up warm on Wednesday." | backup |
| H5 | In medias res | (bell rings, RAY already lifting the box) "Okay. Got it. Don't drop it." | backup |

Why H1: only someone who usually bakes (or dreads baking) for Thanksgiving recognizes himself. It qualifies the buyer of the shop's pre-order.

## 3. Beat sheet and shot list

Beats: establish (H1) · pain · mechanism (the pie) · proof (the porch moment) · close.

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | Music | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 0-3s | HOOK | 50 mm | push-in 0.3 m/s for 0.9 m | RAY at the counter, both palms flat on the closed pie box, looks into the lens, eyebrows up | warm window key from frame left, 3200K practicals in the case | {I'm not baking a pie this year.} | <door bell rings once at 0.2s> | (none in generation) | "NOT BAKING THIS YEAR" word by word |
| 2 | 3-9s | PAIN | 35 mm | lateral dolly right 0.2 m/s for 1.2 m | RAY rubs the back of his neck with his right hand, glances at the pie case, laughs at himself | same key, soft fill from the white wall | {Last year I, um, burned two of them.} (short laugh) | <case fridge hum, his laugh> | (none) | captions only |
| 3 | 9-17s | PRODUCT | 85 mm | tilt down 15 degrees over 8s | RAY's fingers lift the lid window edge, steam curls off the golden lattice, he leans in 10 cm and breathes in | low warm back light making the steam visible | {Lattice by hand. Apples from up the road.} | <cardboard flap, soft exhale> | (none) | "LATTICE BY HAND" |
| 4 | 17-25s | PROOF | 35 mm | pull-back 0.25 m/s for 2 m | front porch: RAY sets the box on the railing table, sits on the top step, leans back on his elbows, eyes closed, smiles | golden low sun from behind the house, rim on his hair | {Nobody asked who baked it.} (pause) {They asked for seconds.} | <leaves skittering on boards, distant wind chime> | (none) | captions only |
| 5 | 25-30s | CTA | 85 mm | push-in 0.1 m/s for 0.5 m | RAY holds the box at chest height, label to camera, nods once into the lens | same golden rim, bounce from the white railing | {Maple and Crust. Order ahead, pick it up warm.} | <porch boards creak as he shifts> | (none) | end card in edit |

## 4. References needed

**@Creator · RAY** · `clone/referencias/cast/RAY_sheet_video.webp`
- Function: face, build and the locked wardrobe (plaid flannel, white tee, work jeans, brown boots).
- Never inherit: the 18% grey background, the flat shadowless light, the neutral standing pose.
- Flow / Nano Banana Pro prompt: "Character sheet for video, three panels side by side on a flat 18% grey background, totally flat light, no shadows, no contact shadow. Left panel: full body from the front with the head cropped out; center panel: full body from behind with the head; right panel: tight head-and-shoulders portrait. A 54-year-old American man, broad shoulders, short salt-and-pepper hair combed to the side, trimmed grey stubble, deep smile lines, light tan skin, wearing a red and grey plaid flannel shirt with sleeves rolled to the forearm over a plain white crew-neck tee, dark blue work jeans, brown leather boots. No text, no logos."

**@Product · MAPLE & CRUST pie box** · `clone/referencias/product/MAPLE_CRUST_contract_sheet.webp`
- Function: box shape, maroon band, wordmark, window lid and the pie inside, plus scale against a hand.
- Never inherit: the white sweep background, studio light, the floating angle.
- Prompt: "Product contract sheet on a plain off-white background, flat even light, five views in a row: front, side, back, held in two adult hands, and next to a standard coffee mug for scale. A kraft-brown square pie box 25 cm wide and 8 cm tall with a clear round window on the lid showing a golden lattice apple pie, a maroon paper band around the box with the wordmark MAPLE & CRUST in cream serif capitals. Same box in every view, no other text."

**@Location · pie shop (empty plate)** · `clone/referencias/location/MAPLE_CRUST_shop_plate.webp`
- Function: counter position, pie case, door with brass bell, window direction.
- Never inherit: the empty-plate exposure, any people, any readable sign.
- Prompt: "Empty interior of a small New England pie shop, vertical 9:16, eye level from behind the customer side. A flour-dusted maple counter, a glass case with rows of lattice pies and no labels, a brass bell above a wooden door, late-afternoon light through a side window. No people, no text, no signs, no logos."

**Porch** is described in text only (one extra plate costs nothing, but text is enough for 8 seconds).

**Start frame test (free, Flow / Nano Banana Pro):** generate Shot 4's first frame with @Creator + @Product: RAY seated on the porch step with the box on the railing table, label facing camera. Check: the wordmark reads MAPLE & CRUST without extra letters, the box is about two hands wide, the flannel pattern matches the sheet. If the label warps, simplify to the band only and test again before spending Seedance.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 ad for Maple & Crust Pie Co., cut hard between five camera positions, all sound (dialogue, foley, ambience) native and in sync. No music, no score.
@Creator is the identity and wardrobe reference for RAY: a 54-year-old American man, broad shoulders, short salt-and-pepper hair combed to the side, trimmed grey stubble, deep smile lines, light tan skin; wearing a red and grey plaid flannel shirt with sleeves rolled to the forearm over a plain white crew-neck tee, dark blue work jeans, brown leather boots. Never inherit the sheet's grey or flat light.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: a kraft-brown square pie box 25 cm wide and 8 cm tall, about two adult hands wide, a clear round window on the lid showing a golden lattice apple pie, a maroon paper band around the box with the wordmark MAPLE & CRUST in cream serif capitals. Same shape, label, colors and size relative to the hand, never redesigned, label facing camera when shown.
@Location gives the shop layout only; never inherit its empty light.
Shop (shots 1-3): flour-dusted maple counter, case of unlabeled lattice pies, brass bell over the door. Porch (shots 4-5): white railing, two pumpkins on the steps, red maple leaves on grey boards. Incidental signage stays generic and unreadable.

PART 2 · SHOTS
Shot 1 [0-3s] HOOK. 50 mm, push-in 0.3 m/s for 0.9 m. RAY at the counter, palms flat on the closed box, looks into the lens, eyebrows up. Warm window key from the left. Line 1. Cut.
Shot 2 [3-9s] PAIN. 35 mm, lateral dolly right 0.2 m/s for 1.2 m. RAY rubs his neck with his right hand, glances at the case, laughs. Line 2. Cut.
Shot 3 [9-17s] PRODUCT. 85 mm, tilt down 15 degrees over 8 seconds. His fingers lift the lid edge, steam curls off the lattice, he leans in 10 cm and breathes in. Warm backlight on the steam. Line 3. Cut.
Shot 4 [17-25s] PROOF. 35 mm, pull-back 0.25 m/s for 2 m. RAY sets the box on the railing table, sits on the top step, leans back on his elbows, eyes closed, smiles. Low golden sun, rim light on his hair. Line 4. Cut.
Shot 5 [25-30s] CTA. 85 mm, push-in 0.1 m/s for 0.5 m. RAY holds the box at chest height, label to camera, nods once into the lens. Line 5.
Dialogue, American English, verbatim, in this order:
1. "I'm not baking a pie this year."
2. "Last year I, um, burned two of them." (short laugh)
3. "Lattice by hand. Apples from up the road."
4. "Nobody asked who baked it." (one-second pause) "They asked for seconds."
5. "Maple and Crust. Order ahead, pick it up warm."
Sound, native: door bell at 0.2s; fridge hum in shot 2; cardboard flap and exhale at 10s; dry leaves and a distant wind chime in shot 4; boards creak at 26s. No music, no score.
Style: 35 and 85 mm lenses, shallow depth of field, warm autumn grade, fine 35 mm grain.
Negatives: no on-screen text, no watermarks, no logos other than the product label; no extra people looking into the lens; the product never changes shape or label; no medical or before/after claims; no family at a table, no children, no prices, no knives.
Count of RAY in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame other than the product label: zero.
```

## 6. Pre-generation checklist

- [x] One camera movement per shot? **Yes:** push-in, lateral dolly, tilt, pull-back, push-in, one each with speed and distance.
- [x] Concrete physics for every action? **Yes:** palms flat on the box, hand rubbing the neck, fingers lifting the lid edge, leaning in 10 cm, elbows on the step.
- [x] Shots fit the time (max 5, no new place under 3s)? **Yes:** 5 shots, the porch gets 13 seconds across two shots.
- [x] Every line up to 12 words, mouth only where needed? **Yes:** longest line is 8 words; all five are on camera because RAY is the testimonial voice.
- [x] Every @reference has a function and a never inherit clause? **Yes:** section 4 and inside PART 1.
- [x] Identity block repeated and wardrobe identical to the bible? **Yes:** pasted verbatim from the cast table.
- [x] No empty adjectives left? **Yes:** light, lens and sound described instead of "cinematic".
- [x] Speech language defined? **Yes:** "American English".
- [x] "No music" written? **Yes:** in PART 1 and in the sound line.
- [x] All on-screen text moved to the edit? **Yes:** captions and the brief card live in CapCut only.
- [x] House rules respected? **Yes:** fictional brand, no price, no numbers, no dash, no family generated, one adult on camera.

## 7. Edit (CapCut)

1. **0.0-2.0s · brief card:** "Thanksgiving ad for my local pie shop." in Archivo Black over b-roll **G05** (kraft paper and ribbon), Sand text on a soft Screen gradient. Small kicker "ONE BRIEF #4".
2. **2.0-32.0s · the ad:** the 30s generation, no reordering. Run Transcript to remove dead air only inside shot 2 (keep the laugh).
3. **Insert option** (only if Shot 3 steam fails): replace 11-14s with **B02** (croissant tray out of the oven, warm tungsten) as a cutaway, audio of the generation kept underneath.
4. **Optional 1s cutaway** at 21s: **G03** (table from above, hands only) under line 4, if Shot 4 needs breathing room.
5. **Music:** warm acoustic folk track, around 96 BPM, Auto mark beats, cuts on beats 1; duck to 20% under dialogue.
6. **Captions:** word by word, Archivo Black white with black outline, keyword in Pop #FFC718 ("BAKING", "LATTICE", "SECONDS", "WARM"), scale 60 → 118 → 100. Generate captions after the cut.
7. **Watermark:** white monogram, top right, 35% opacity, 48 px margin, out of the caption zone.
8. **End card (32-35s):** lockup on Screen, "Prompts free at marcosmaia.ai/prompts · DM BRIEF". Fiber line Sea to Golden as the 0.3s transition.
9. **Exports:** 9:16 1080x1920 for IG, TikTok, Facebook and the YouTube Short (same file).

## 8. Captions

**Instagram / Facebook**
```
"I'm not baking a pie this year." That line does the selling.

The brief was one sentence: Thanksgiving ad for a local pie shop.
I made the customer the hero, not the shop.
Five shots, one 30s generation, sound recorded in the same pass.
The pie only shows up when he already wants it.
The porch scene is the proof. No review, no number, just a guy who gets to sit down.

DM BRIEF and I'll make you one free hook in 24h.
Fictional brand. Made with AI.
#aiads #specad #seedance #smallbusinessmarketing #adcreative
```

**TikTok**
```
the customer is the hero, the pie is the relief
one-line brief → 30s ad, one generation
fictional brand, made with AI · DM BRIEF for a free hook
#aiads #specad #seedance
```

**YouTube Short**
- Title: `Thanksgiving pie shop ad from a one-line brief (AI spec ad)`
- Description: `One sentence in, a 30s Thanksgiving ad out, five shots in one Seedance 2.5 generation. Fictional brand, made with AI. Prompts free at marcosmaia.ai/prompts`

## 9. BD016 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD016 · screen rec · AD016`
- **Recording rule:** in Clip, choose "record this tab / window" only. Never the full screen (other tabs, e-mail and WhatsApp stay out).

**What Marcos records**
1. The brief card text in a notes tab for 3 seconds ("Thanksgiving ad for my local pie shop").
2. Opening the Seedance 2.5 panel in CapCut, setting 9:16 and 30s.
3. Attaching @Creator (RAY sheet), @Product (pie box sheet), @Location (shop plate), in that order, hovering each so the thumbnail is visible.
4. Pasting the full prompt and scrolling slowly through PART 1 and PART 2 (about 2 seconds per block).
5. Clicking generate and leaving the wait running.
6. The result appearing and the first full playback with sound.
7. If anything fails (label warping, extra person), keep it on the recording and pause on the bad frame for 3 seconds.

**Claude's edit plan**
- Cut the setup to the essentials; speed the generation wait up 8x with a small "8x" tag.
- Zoom 160% on the PRODUCT CONTRACT block, the dialogue list and the counts line as the VO names them.
- Blur the credits counter and the account e-mail in every frame.
- End on the finished ad at full screen for 4 seconds, then the end card.

**VO (Marcos, first person, about 60s)**
```
This brief was one sentence. Thanksgiving ad for a local pie shop.
Most pie ads show the pie. I wanted the guy who doesn't have to bake.
So Ray, my fixed cast member, is the customer, not the owner.
Three references go in. Ray's sheet, the pie box, the empty shop.
The box gets a product contract. Size against the hand, label, colors. Non-negotiable.
That's what stops the model from redesigning the package.
Five shots, one generation. Each shot gets one camera move with a number.
Push-in, point three meters per second. Not "slow push".
No music in the prompt. If you leave it empty, you get a random orchestra.
Here's the wait. Sped up.
And here it is. The porch shot is the proof. No review, no star rating.
Just a guy who gets to sit down on Thanksgiving.
The full prompt is free at marcosmaia.ai slash prompts.
```

**BD caption (IG / TikTok)**
```
Watch me turn "Thanksgiving ad for my pie shop" into a 30s ad in one generation.
The trick is the product contract: the box can't change.
Full prompt free at marcosmaia.ai/prompts
Fictional brand. Made with AI.
#aiads #seedance #buildwithme
```

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Seasonal local-shop ad, customer as hero (30s, 5 shots, two settings)",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "attach": ["@Creator cast sheet (3 panels, flat light)", "@Product contract sheet", "@Location empty shop plate"],
  "variables": ["[BRAND NAME]", "[CREATOR IDENTITY BLOCK]", "[PRODUCT CONTRACT]", "[SHOP DETAILS x3]", "[SECOND SETTING x3]", "[HOLIDAY]", "[HOOK LINE]", "[CTA LINE]"],
  "tips": ["Make the customer the hero and let the product be the relief; the proof shot is a reaction, not a review.", "Give the second setting at least 8 seconds or the model morphs between places."],
  "used_in": ["AD016", "BD016", "PD007"],
  "date": "2026-11-16",
  "public": true
}
```
Feeds **PD007** (week of 16/11): slide 2 = PART 1 structure (identity + contract + two settings), slide 3 = the five shot lines with the camera numbers highlighted, slide 4 = the counts line.

# YT006 · Seedance 2.5 vs Veo: same brief, honest results

| Field | Value |
|---|---|
| Publish | Sat 14/11/2026 11:00 BRT · YouTube long video, 10 to 15 min, 16:9 |
| Target length | 12:30 |
| Linked ADs | AD013 HALDEN (PHONE TO FILM #3, posted Mon 09/11) · BD013 |
| Seedance use | zero new Seedance: reuses AD013's generation. The Veo version is generated in Google Flow with Flow credits. Kling only if a Kling account is available (optional block) |
| Playlists | DIRECTOR'S CUT + PHONE TO FILM |
| isAiGeneratedContent | true |
| Talking head | 14 Veo blocks of 8s, about 1:52 |

## 1. Title options

- **Main (49 chars):** Seedance 2.5 vs Veo: same brief, honest results
- Alt 1: I gave two AI video models the same ad brief
- Alt 2: Which AI video model follows a director? Seedance vs Veo

## 2. Thumbnail brief

- **Expression and pose:** Marcos in STUDIO wardrobe, one eyebrow raised, looking at the two frames, mouth closed.
- **Display words:** SAME BRIEF, WHO WINS? Pop word: **WINS**.
- **Beside him:** two 9:16 frames of the HALDEN headphone shot side by side with tiny mono labels "SEEDANCE 2.5" and "VEO".
- **Layout:** Marcos left 35%, frames right 65%, text top. Background Screen #0F1E2E. Monogram bottom right.

Image prompt (GPT Image or Flow, 16:9):
```
Use the attached sheet (Marcos BASE v3) as the absolute identity reference: same face, beard, buzz cut and tattoos as the sheet. Wardrobe: plain black cotton button-up, point collar, top button open, sleeves rolled just below the elbow. He sits at a dark walnut desk against a deep navy wall, turned three quarters toward the right side of the frame, one eyebrow raised, skeptical half-smile, looking at two vertical video frames floating to his right. Warm golden key light at 45 degrees from the left, thin blue rim light on the shoulder and ear, the rest in shadow. Photoreal, 85mm, shallow depth of field. Leave the upper area clean for text. No text, no logos.
```

## 3. Script outline

**TH set (all Veo blocks):** Flow, Veo, ingredients = Marcos BASE v3 sheet + STUDIO wardrobe sheet. Dark walnut desk, navy wall, one warm practical lamp. Medium close-up at chest height, 50mm. Every block prompt ends with "Same outfit, same desk, same framing as the previous block. No new objects."

### 0:00-0:20 · RESULT FIRST
Split screen, 10s each side then together: Seedance's AD013 product macro and Veo's version of the same shot, no labels for 5s, then labels appear.

### 0:20-0:44 · TALKING HEAD (TH1 to TH3)
Lower third on TH1: MARCOS MAIA / AI AD DIRECTOR.
- **TH1** "One brief, two models. Same prompt, same references, same camera moves written in numbers." Veo note: points left, then right. *Extend*
- **TH2** "I'm scoring them on four things a client actually notices." Veo note: four fingers. *Extend*
- **TH3** "Face, product, camera obedience and sound. No winner decided before we look." Veo note: open palms.

### 0:44-2:30 · STEP 1 · THE BRIEF AND THE RULES OF THE TEST
- **On-screen title:** STEP 1 · A FAIR TEST
- **Screen recording:** NEW Clip on `YT006 · screen rec · test setup`: a doc with the test rules; the AD013 prompt (from BD013).
- **VO:** "To make this fair, both models get the same thing. The same prompt, adapted only where the interface demands it. The same product contract for the headphones. The same camera moves with numbers: orbit forty degrees, push in fifteen centimeters a second. And one try each. No cherry picking a best of ten."
- **On screen:**
```
TEST RULES: same prompt · same @Product sheet · same camera numbers · 1 generation each · scored on: FACE/HANDS · PRODUCT · CAMERA · SOUND (1 to 5)
```

### 2:30-2:46 · TALKING HEAD (TH4, TH5)
- **TH4** "First, Seedance. This is the take that became my Monday ad." *Extend*
- **TH5** "Watch the headphones, not the light. Light is easy. Products are not."

### 2:46-4:40 · STEP 2 · SEEDANCE 2.5
- **On-screen title:** STEP 2 · SEEDANCE 2.5
- **Screen recording:** BD013 (generation and result), then frame-by-frame scrub on shots 3 and 5.
- **VO:** "Seedance takes the iPhone clip as motion for the first fifteen seconds and the rest as new shots. Here's the macro. The cups keep the sand color, the H stays debossed, the size holds against the hands. The orbit is close to forty degrees. Sound: the lid release lands on time."
- **Score card on screen:** FACE/HANDS, PRODUCT, CAMERA, SOUND, filled with Marcos's real scores after watching (left blank in this outline on purpose: no invented results).

### 4:40-4:56 · TALKING HEAD (TH6, TH7)
- **TH6** "Now Veo, inside Google Flow. Same prompt, same product sheet as an ingredient." *Extend*
- **TH7** "Veo has no video input here, so the first half starts from a still."

### 4:56-7:10 · STEP 3 · VEO IN FLOW
- **On-screen title:** STEP 3 · VEO (GOOGLE FLOW)
- **Screen recording:** NEW Clip on `YT006 · screen rec · veo`: Flow project, the HALDEN contract as ingredient, a start frame of the opened box, two 8s generations joined with Extend to cover the macro and the use shot.
- **VO:** "Flow works in eight second pieces. So I generate the box shot from a start frame, then extend into the macro, then the use shot. Same numbers in the prompt. Then I score it the same way. Same four boxes."
- **Prompt on screen (excerpt):**
```
Camera: 100mm macro, orbit 40 degrees right at constant speed. The headphones on a black stone plinth, hard rim light from the left. PRODUCT CONTRACT: matte sand ear cups about the size of a palm, brushed aluminum yokes, a tiny debossed H on each cup, no other markings.
```

### 7:10-8:30 · OPTIONAL · KLING (only if a Kling account is available)
- Same structure and scoring. If there is no account, this block is cut and the video runs about 11:10.

### 8:30-9:50 · FAILURE · WHERE EACH MODEL BROKE
- **On-screen title:** THIS ONE FAILED
- **Screen recording:** freeze frames of the worst moment of each take (for example: a cup that grows between shots, an orbit that turns into a zoom, an extra hand, or a lid sound that lands late).
- **What went wrong / why / fix (written after watching):** product drift is fixed with a stronger contract and a start frame; camera disobedience is fixed by giving one move per shot; late sound is fixed in the edit.
- **VO:** "Neither take was perfect. Here's the worst frame from each, and what I'd change before spending another credit."

### 9:50-11:00 · STEP 4 · THE SCORECARD AND WHEN I USE EACH
- **On-screen title:** STEP 4 · WHEN I USE WHICH
- **Screen recording:** the filled scorecard and a simple decision table.
- **VO:** "Here's how I decide in practice, from this test and from the quarter so far. When I need a real motion clip to drive the shot, the model that accepts video input wins by default. When I need a quick eight second talking head, Flow is already open and the credits are there. Price and access matter as much as quality."

### 11:00-11:56 · CLOSING TALKING HEAD (TH8 to TH14)
- **TH8** "Same brief, two models, scored on what a client notices. Not on hype." *Extend*
- **TH9** "My rule: pick the model by the input you have, not the demo you saw." *Extend*
- **TH10** "A real clip of motion? Use the one that takes video in." *Extend*
- **TH11** "A quick talking head with credits already paid? Use what's open." *Extend*
- **TH12** "Every prompt from this video is free at marcosmaia.ai/prompts." *Extend*
- **TH13** "If you want one for your product, DM me BRIEF." *Extend*
- **TH14** "Next week: why eight ads beat one perfect ad."

## 4. Chapters

0:00 Same brief, two results · 0:20 What I'm scoring · 0:44 A fair test · 2:46 Seedance 2.5 · 4:56 Veo in Google Flow · 7:10 Kling (optional) · 8:30 Where each one broke · 9:50 When I use which · 11:00 The rule

## 5. Description

```
I gave Seedance 2.5 and Veo the same ad brief, the same product sheet and the same camera moves written in numbers. One try each. Here's the honest scorecard.

What you'll learn: how to run a fair model test, what to score (face, product, camera, sound), and how to choose a model by the input you have.

Chapters
0:00 Same brief, two results
0:20 What I'm scoring
0:44 A fair test
2:46 Seedance 2.5
4:56 Veo in Google Flow
7:10 Kling (optional)
8:30 Where each one broke
9:50 When I use which
11:00 The rule

Prompts free at marcosmaia.ai/prompts
DM BRIEF on Instagram @marcosmaia.ai or WhatsApp wa.me/5511996129444?text=BRIEF

Fictional brands. Contains AI-generated content.
#AIvideo #Seedance #Veo
```

## 6. Production checklist

| Who | What | Due |
|---|---|---|
| Marcos | ClickUp Clips: `YT006 · screen rec · test setup` and `YT006 · screen rec · veo` (Flow session); fill the scorecard honestly after watching | Thu 12/11 |
| Claude | 14 TH blocks in Flow (Veo, about 14 x 20 credits), the Veo test generations (about 4 x 20 credits), edit, captions, thumbnail | Thu 12/11 |
| Reuse | BD013 | already recorded |

## 7. Three Shorts cuts

| Code | In/out | Hook on screen (max 6 words) | Caption | Shorts title |
|---|---|---|---|---|
| YT006-S1 | 0:00-0:44 | Same brief. Two AI models. | same prompt, same product, one try each. which one would you pick? | Same ad brief, two AI video models |
| YT006-S2 | 8:30-9:50 | Where each model broke | the worst frame from each AI model, and the fix before spending another credit. | Where each AI video model broke |
| YT006-S3 | 11:00-11:56 | Pick by input, not demo | my rule for choosing an AI video model: start from the input you have. | How I choose an AI video model |

Reframe: talking head cropped center 9:16; screen recordings zoomed on the frames.

# AD015 · THE BRAND ep. 5 · NORTHSHORE COLD BREW ("The ad that flopped, and what we changed")

- **Post:** Sat 14/11/2026 · Instagram, TikTok and Facebook 13:00 BRT · YouTube Short 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for November 2026 (slot 5)
- **Format:** 9:16 · 30s · native sound, no music
- **Linked:** BD015 · PD006 · YT007 (creative testing)
- Fictional brand. Spec ad. AI-generated content disclosed. Arc: ep4 first ad live (AD012) → **ep5 the flop** → ep6 20 variants (AD018).

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: media buyer authority inside the series; honesty as a brand trait.</perfil>
  <publico>Founders whose first ad "didn't work": "I posted one ad and nothing happened."</publico>
  <tese>An ad doesn't flop, a hook does; the fix is new first seconds, not a new product.</tese>
  <numeros_permitidos>none. Northshore has no ad account; the flop is told as a story ("people watched the first second and left"), never as metrics.</numeros_permitidos>
  <proibido>No views, no CTR, no percentages, no dashboards with numbers on screen (laptop screen abstract), no real brands, no dashes, no AI clichés.</proibido>
  <ativos>@Creator = NORA; @Product = NORTHSHORE ORIGINAL BLACK; @Location = Northshore shop, afternoon, laptop on the counter</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16</modelo>
</brief>
```

## 2. Hooks

| # | Formula | Hook | Status |
|---|---|---|---|
| 1 | Specific pain | NORA closes the laptop slowly: "So. Our first ad flopped." | **CHOSEN** |
| 2 | Negation | "Nobody watched past the first second." | A/B kept |
| 3 | Pattern interrupt | Can slides down the counter into her hand | A/B kept |
| 4 | In medias res | She's already rewriting on a notepad | backup |
| 5 | Result first | The new opening first, then "here's why" | backup |

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 0-5s | Hook | 50 mm | Push-in at 0.15 m/s for 0.75 m | NORA at the counter closes the laptop lid slowly, exhales | Grey afternoon window, pendant off | {So. Our first ad flopped.} | <laptop lid click at 2s> | "THE BRAND · Ep. 5" |
| 2 | 5-12s | Diagnosis | 35 mm | Lateral dolly right at 0.2 m/s for 1.4 m | She walks behind the counter tapping a pencil on her notepad, page shows only scribbled boxes | Same | {People saw the dock, the boats, and, um, scrolled.} | <pencil taps, gulls> | captions |
| 3 | 12-20s | Turn | 85 mm | Locked-off | She sketches three small boxes on the notepad, looks up | Window side light | {The coffee was fine. The first second wasn't.} | <pencil on paper> | captions |
| 4 | 20-26s | New hook | 100 mm | Push-in at 0.1 m/s for 0.6 m | She cracks the can right at the lens, the hiss loud, cold brew pours into ice | Hard window rim | {So the new ad starts here.} | <tab crack at 21s, pour, ice> | "NORTHSHORE" lower third |
| 5 | 26-30s | CTA | 85 mm | Locked-off | Looks into the lens with a half-smile, can beside her face | Same | {Next week, twenty versions. (laughs)} | <harbor bell> | End card |

## 4. References needed

- **@Creator · NORA**, **@Product · NORTHSHORE**, **@Location · shop** (afternoon plate `NORTHSHORE_shop_morning.webp` with the pendant off). Same files as previous episodes. A closed silver laptop and a paper notepad are props described in the prompt; the laptop screen is never visible open.
- **Start frame test (free):** shot 3 to make sure the notepad shows boxes and no readable words.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 behind-the-brand episode for NORTHSHORE COLD BREW, cut hard between five camera positions, all sound generated natively in sync with the picture. No music.
@Creator is the identity and wardrobe reference for NORA: a 28-year-old woman, auburn hair in a low messy bun with loose strands at the temples, pale skin with freckles across nose and cheeks, green-grey eyes, a single small silver hoop in her left ear; wearing an oatmeal chunky knit sweater with sleeves pushed to the elbow under a dark forest-green canvas apron with one chest pocket, dark jeans, worn brown leather boots. Never inherit the sheet's flat light.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: a 12 fl oz slim aluminum can, about 16 cm tall and 5.8 cm wide, about the length of an adult hand from wrist to fingertip; matte deep-teal body; a cream horizontal band around the middle third with a thin single wave line drawn in teal and the wordmark NORTHSHORE in tall condensed teal capitals; black pull tab; brushed silver top and bottom rims. Never redesigned, label always facing camera when shown, no extra text.
@Location is the Northshore shop on a grey afternoon: exposed red-brick back wall, reclaimed-oak counter with a burr grinder and a glass cold-brew tower, a steel shelf with rows of the teal cans, a multi-pane window with grey harbor light, the black pendant lamp switched off. Props: a closed silver laptop and a paper notepad with a pencil. Any incidental signage stays generic and unreadable.

PART 2 · SHOTS
[0-5s] Shot 1. Camera: 50mm, push-in at 0.15 m/s for 0.75 m. NORA at the counter closes the laptop lid slowly and exhales, line 1. Cut.
[5-12s] Shot 2. Camera: 35mm, lateral dolly right at 0.2 m/s for 1.4 m. She walks behind the counter tapping a pencil on the notepad, line 2. Cut.
[12-20s] Shot 3. Camera: 85mm, locked-off. She draws three small empty boxes on the notepad and looks up, line 3. Cut.
[20-26s] Shot 4. Camera: 100mm, push-in at 0.1 m/s for 0.6 m. She cracks the can right at the lens, the hiss loud, and pours cold brew into a glass of ice, line 4. Cut.
[26-30s] Shot 5. Camera: 85mm, locked-off. She looks into the lens with a half-smile, can beside her face, line 5.
Dialogue, American English, verbatim, in this order:
1. "So. Our first ad flopped."
2. "People saw the dock, the boats, and, um, scrolled."
3. "The coffee was fine. The first second wasn't."
4. "So the new ad starts here."
5. "Next week, twenty versions. (laughs)"
Sound, native: laptop lid click at 2s; pencil taps and gulls outside at 7s; pencil on paper at 14s; tab crack at 21s, pour and ice at 22s; a harbor bell far away at 28s. No music, no score.
Style: handheld documentary feel on 35 to 100mm primes, grey harbor light, fine 16mm grain.
Negatives: no open laptop screens, no charts, no numbers anywhere, no on-screen text, no watermarks, no logos other than the product label; no extra people; the can never changes shape, band or wordmark; no words written on the notepad.
Count of NORA in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame other than the product label: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot; concrete physics; lines under 12 words; identity verbatim; contract present.
- [x] No metrics in dialogue or frame; laptop closed; notepad without words.
- [x] No music; text in the edit.

## 7. Edit (CapCut)

1. **0.0-1.5s** card "THE BRAND · Ep. 5 · The ad that flopped".
2. Optional 2s flashback insert after shot 2: the first 2 seconds of AD012 (the dock opening) in black and white, labeled in the edit "THE OLD FIRST SECOND".
3. Music: sparse piano, 76 BPM. Captions Pop on "flopped", "first second", "here".
4. Fallback inserts **A03** (phone lighting up on a desk, abstract) and **A01**.
5. End card plus "Ep. 6 next Saturday: 20 variants in one day".

## 8. Captions

**Instagram / Facebook**
> THE BRAND, ep. 5: our first ad flopped.
> The story, not the stats: people saw a dock and scrolled before the coffee showed up.
> The coffee was fine. The first second wasn't.
> The fix isn't a new product or a new budget. It's a new opening.
> Next week: 20 versions of the first second.
> Fictional brand. Made with AI.
> #thebrand #creativetesting #aiads #seedance #coldbrew

**TikTok**
> ep 5: the first ad flopped. the problem was one second long. fictional brand, made with AI.

**YouTube Short**
- Title: THE BRAND ep. 5: our first ad flopped (the fix is one second)
- Description: Hooks, not products. Fictional brand, made with AI.

## 9. BD015 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD015 · screen rec · AD015` · browser tab only.
1. Show AD012's first second, then paste the new prompt. 2. Pause on "Negatives: no open laptop screens, no charts, no numbers". 3. Generate, playback.

**VO script (about 45 seconds):**
> Episode five is about a flop.
> Northshore has no real ad account, so I won't show you fake numbers.
> I'll show you the reason ads usually die: the first second.
> Episode four opened on a dock. Pretty. And nothing happens for two seconds.
> So episode five opens on the hiss of the can. Sound first, product first.
> The negatives keep the laptop closed. No fake charts.
> Full prompt free on my site.

**BD caption:**
> Why I won't fake a dashboard in an AI ad, and why the fix for a flop is the first second. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Founder diary episode: diagnosis and a new hook (no fake metrics)",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[CREATOR BLOCK]", "[PRODUCT CONTRACT]", "[LOCATION + PROPS]", "[DIAGNOSIS LINES]"],
  "tips": [
    "Ban open screens and charts in the negatives or the model invents a dashboard.",
    "Open the new version on a sound you can hear with the phone on mute: the can hiss reads visually too."
  ],
  "used_in": ["AD015", "BD015", "PD006", "YT007"],
  "public": true
}
```

Not every update deserves a test. This week one does.

Four things changed in AI video and ads, all from official sources, one slide each. Three are good to know. One goes straight into a real ad this week:

[SYNC: WV007 key slide headline, plus what the test will be]

I'll report what happened, including if it didn't work.

#AIvideo #AIads

## First comment (post it right after publishing)

Sources:
[SYNC: the 4 official links from WV007]

Brief: "Thanksgiving ad for my local pie shop."

The easy version: steam over a pie, a big table, a warm voiceover.

The version I made follows one man and one pie, from the shop counter to his front porch.

Thanksgiving ads are crowded with tables. Very few show the small moment before the table, the one every customer actually lives.

Small businesses don't win Q4 by outspending anyone. They win by owning one specific moment.

Fictional brand (MAPLE & CRUST PIE CO.), spec ad, made with AI.

#AIads #SmallBusiness

## First comment (post it right after publishing)

Every prompt I use is free here: marcosmaia.ai/prompts
(Until the site is live, use: wa.me/5511996129444?text=PROMPT)

# AD017 · TINY BUSINESS #3 · FUEGO ROLLING KITCHEN (a taco truck filmed like a luxury car commercial)

- **Post:** Wed 18/11/2026 · Instagram, TikTok, Facebook at 13:00 BRT · YouTube Short at 16:00 BRT (same day)
- **Seedance budget:** 7 of 10 Seedance 2.5 x 30s for November 2026
- **Format:** 9:16 · 30s · one generation, five shots, original jingle sung natively in the same generation
- **Linked:** BD017 · PD007 · YT011
- **Cast:** LUCIA (owner-cook) · **Location:** food truck at night, city lot · **B-roll:** B11, B12, F05
- Fictional brand. Spec ad. AI-generated content disclosed.

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai (IG, TikTok, Facebook, YouTube Shorts). Objective: reach and comments ("do my truck next") from small food businesses</perfil>
  <publico>Food truck owner: "My food is great, but online my truck looks like a parking lot."</publico>
  <tese>A taco truck can carry the language of a luxury car spot: slow reveals, chrome, reflections, a voice that takes its time.</tese>
  <numeros_permitidos>none</numeros_permitidos>
  <proibido>real car brands, real restaurants, prices, "best tacos in town", invented counts or reviews, alcohol, open flames near the face, crowds facing camera, em dash</proibido>
  <ativos>@Creator = LUCIA cast sheet (identity and wardrobe only) · @Product = FUEGO truck and taco contract sheet (truck livery, serving window, taco in paper boat, scale in palm) · @Location = empty city lot plate at night (truck position, light poles, wet asphalt)</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16 · CapCut desktop (plan credits)</modelo>
</brief>
```

## 2. Hooks

| # | Formula | Hook (picture + line) | Status |
|---|---|---|---|
| H1 | Pattern interrupt | Low dolly along a glossy black side panel and chrome trim, it reads as a car reveal until the serving window slides open | **CHOSEN** |
| H2 | In medias res | Flame flares on the flat-top in macro, the first sung line lands on the flare | A/B keep |
| H3 | Negation | LUCIA, deadpan, at the window: "This is not a car ad." | A/B keep |
| H4 | Result first | The finished taco turning in her palm under amber bulbs, then the reveal of the truck | backup |
| H5 | Specific pain | LUCIA wiping the counter alone at closing: "Best food on the block. Nobody films it." | backup |

Why H1: the scroll expects a car, gets a taco truck. The owner of any small food business sees the gap between how his truck looks and how it could look.

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | Music | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 0-5s | HOOK (car reveal) | 35 mm | lateral dolly left 0.3 m/s for 1.5 m at 40 cm height | LUCIA's fingertips trail along the chrome trim of the matte black truck, sodium light sliding across the panel; the serving window slides up at 4s | sodium streetlight from above, cool reflections, amber bulb strip ignites at 4s | none (jingle starts) | <window latch clack at 4s> | (low cello drone and synth pulse, 84 BPM) | none |
| 2 | 5-11s | ENGINE (the grill) | 100 mm macro | locked-off, then rack focus from flame to her hands at 8s | carne asada hits the flat-top, flame flares, LUCIA flips a corn tortilla with two fingers | firelight from below, amber rim | none | <hard sizzle at 5.2s, spatula scrape> | (verse 1 sung, female voice off screen) | none |
| 3 | 11-18s | PRODUCT | 85 mm | orbit 30 degrees left around the taco over 7s | the taco in its white paper boat rests on LUCIA's open palm, she squeezes the lime wedge, one drop falls | single amber bulb as key, black background, chrome bokeh | none | <lime squeeze, paper crackle> | (chorus "Fuego, Fuego") | "FUEGO ROLLING KITCHEN" (kicker, small) |
| 4 | 18-25s | PRESENCE | 24 mm | crane down 0.4 m/s for 2.5 m | LUCIA steps down from the truck door to wet asphalt, wipes her hands on a towel, the amber strip glows behind her like headlights; two blurred customers seen from behind at the window | wet asphalt reflections, amber and sodium | none | <boots on wet asphalt, distant traffic> | (verse 2) | none |
| 5 | 25-30s | CTA | 50 mm | push-in 0.15 m/s for 0.75 m | LUCIA leans on the fold-down counter, offers the taco toward the lens, half smile | amber key from the bulb strip, sodium rim | {Find the truck. Follow the smoke.} | <grill hiss under the line> | (final chorus tag, then the music ends on a single cello note) | end card in edit |

## 4. References needed

**@Creator · LUCIA** · `clone/referencias/cast/LUCIA_sheet_video.webp`
- Function: face, hair in claw clip, gold hoops, the locked wardrobe (mustard cardigan, white tee, light-wash jeans, tan suede flats).
- Never inherit: grey background, flat light, the standing pose.
- Flow / Nano Banana Pro prompt: "Character sheet for video, three panels on flat 18% grey, totally flat light, no shadows. Left: full body front, head cropped out; center: full body from behind with the head; right: tight head-and-shoulders portrait. A 40-year-old Latina woman, long dark wavy hair in a half-up claw clip, warm brown eyes, golden-brown skin, small gold hoop earrings, wearing a mustard knit cardigan over a white tee, light-wash jeans, tan suede flats. No text, no logos."

**@Product · FUEGO truck + taco** · `clone/referencias/product/FUEGO_contract_sheet.webp`
- Function: truck livery (matte black, chrome trim, orange script on the door), serving window, the taco build and its scale in a palm.
- Never inherit: the daylight of the sheet, the studio floor.
- Prompt: "Product contract sheet on a plain off-white background, flat even light, five views: the truck from the side, the truck from the front three-quarter, the serving window close, a taco in a white paper boat on an adult open palm, and the taco next to a coffee mug for scale. A matte black step van with brushed chrome trim, a fold-down steel counter under the serving window, a strip of warm amber bulbs above it, the wordmark FUEGO in hand-painted orange script on the door. Two soft corn tortillas with charred carne asada, diced onion, cilantro and a lime wedge. No other text."

**@Location · city lot at night (empty plate)** · `clone/referencias/location/FUEGO_lot_plate.webp`
- Function: wet asphalt, two sodium light poles, brick wall behind, truck parking position.
- Never inherit: people, any readable signs, the plate's camera height.
- Prompt: "Empty urban parking lot at night after rain, vertical 9:16, two sodium streetlights, a brick warehouse wall in the background, puddles reflecting amber light, an empty space where a food truck parks. No people, no cars, no text, no signs."

**Start frame test (free, Flow / Nano Banana Pro):** Shot 3 first frame: the taco on LUCIA's palm with the FUEGO script blurred on the door behind. Check the hand has five fingers, the paper boat is white and palm-sized, the script reads FUEGO and nothing else. Then test Shot 1 first frame to confirm the chrome trim and matte black panel.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 ad for Fuego Rolling Kitchen, a taco truck, shot like a luxury car spot, cut hard between five camera positions. All sound native and in sync: an original jingle sung by a warm female voice off screen, foley, ambience.
@Creator is the identity and wardrobe reference for LUCIA: a 40-year-old Latina woman, long dark wavy hair in a half-up claw clip, warm brown eyes, golden-brown skin, small gold hoop earrings; wearing a mustard knit cardigan over a white tee, light-wash jeans, tan suede flats. Never inherit the sheet's grey or flat light.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: a matte black step van with brushed chrome trim, a fold-down steel counter under the serving window, a strip of warm amber bulbs above it, the wordmark FUEGO in hand-painted orange script on the door; the taco is two soft corn tortillas, charred carne asada, onion, cilantro and a lime wedge in a white paper boat the size of an adult palm. Never redesigned, label facing camera when shown.
@Location gives the layout only. Setting: wet city lot at night, two sodium poles, brick warehouse wall, puddles. Signage generic and unreadable.

PART 2 · SHOTS
Shot 1 [0-5s]. 35 mm, lateral dolly left 0.3 m/s for 1.5 m at 40 cm height. LUCIA's fingertips trail the chrome trim, sodium light sliding over the black panel; at 4s the window slides up and the bulbs ignite. Cut.
Shot 2 [5-11s]. 100 mm macro, locked-off, rack focus from flame to hands at 8s. Meat hits the flat-top, flame flares, LUCIA flips a tortilla with two fingers. Firelight from below. Cut.
Shot 3 [11-18s]. 85 mm, orbit 30 degrees left over 7 seconds. The taco rests on LUCIA's open palm, she squeezes the lime, one drop falls. One amber bulb as key, black background. Cut.
Shot 4 [18-25s]. 24 mm, crane down 0.4 m/s for 2.5 m. LUCIA steps down to the wet asphalt, wipes her hands on a towel, bulbs glowing behind her like headlights; two blurred customers only from behind. Cut.
Shot 5 [25-30s]. 50 mm, push-in 0.15 m/s for 0.75 m. LUCIA leans on the counter, offers the taco toward the lens, half smile, says line 1.
Dialogue, American English, verbatim:
1. "Find the truck." (beat) "Follow the smoke."
Music, native: 84 BPM, low cello drone and soft synth pulse from 0s, a single felt-piano note on every bar, brushed snare enters at 11s, everything drops to one held cello note at 28s. Warm female voice, close mic, sung in English, off screen, lyrics verbatim:
"Low and slow under city lights" (5-8s)
"Lime on the side, fire inside" (8-11s)
"Fuego, Fuego" (11-14s)
"Pull up tonight" (14-18s)
"Smoke on the corner, follow it home" (18-22s)
"Fuego, Fuego, you're not alone" (22-25s)
Sound, native: latch clack at 4s; sizzle at 5.2s; lime squeeze at 15s; boots on wet asphalt at 19s; grill hiss under line 1.
Style: 35 to 100 mm, deep blacks, chrome highlights, halation on bulbs, fine film grain.
Negatives: no on-screen text, no watermarks, no logos other than the truck wordmark; no extra people looking into the lens; the truck and taco never change shape or label; no medical or before/after claims; no car brands, no alcohol, no flames near her face, no prices.
Count of LUCIA in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame other than the product label: zero.
```

## 6. Pre-generation checklist

- [x] One camera movement per shot? **Yes:** dolly, locked-off with one rack focus, orbit, crane, push-in.
- [x] Concrete physics? **Yes:** fingertips on chrome, two fingers flipping the tortilla, lime squeeze with one drop, boots stepping down.
- [x] Shots fit the time? **Yes:** 5 shots, one location, shortest shot 5s.
- [x] Lines up to 12 words, mouth only where needed? **Yes:** LUCIA speaks once (5 words); the jingle is off screen, so no lip sync risk on the singing.
- [x] Every @reference has a function and never inherit clause? **Yes.**
- [x] Identity block and wardrobe verbatim? **Yes.**
- [x] Empty adjectives removed? **Yes:** "luxury" is translated into chrome, halation, slow dolly and cello.
- [x] Speech language defined? **Yes:** American English for the line, English for the lyrics.
- [x] "No music" where needed? **Not applicable:** TINY BUSINESS exception, music fully described (BPM, arrangement, lyrics, timing) so the slot is never empty.
- [x] Screen text moved to edit? **Yes.**
- [x] House rules? **Yes:** fictional brand, no price, no numbers, no dash, one adult on camera, customers only from behind.

## 7. Edit (CapCut)

1. **0-30s · the generation as is.** No re-timing: the jingle is native and cuts must stay on its bars.
2. **Text:** small kicker "TINY BUSINESS #3" at 0.5-2.5s top left in JetBrains Mono Golden; "FUEGO ROLLING KITCHEN" as a lower kicker during Shot 3 only.
3. **Fallback inserts** (only if a shot fails): **B12** (flat-top sizzle macro) for Shot 2, **B11** (window hand-off at night) for Shot 4, **F05** (city bokeh) as a 0.5s bridge before the end card. Keep the native jingle audio underneath.
4. **Music:** none added. The jingle is the track. Lift 1 dB with a light limiter.
5. **Captions:** word by word for the lyrics and the spoken line, Archivo Black white with black outline, Pop #FFC718 on "FUEGO" and "SMOKE", scale 60 → 118 → 100, after the cut.
6. **Watermark:** white monogram top right, 35%, 48 px margin.
7. **End card (30-33s):** lockup on Screen, "Prompts free at marcosmaia.ai/prompts · DM BRIEF", fiber line transition 0.3s.

## 8. Captions

**Instagram / Facebook**
```
A taco truck, shot like a car commercial. Same rules apply.

Car spots sell with three things: chrome, reflection and a slow reveal.
So the first shot is a dolly along the truck's side panel at 40 cm height.
The jingle is original and sung in the same generation: BPM, instruments and every lyric line are in the prompt.
The singer stays off screen. No lip sync to break.

DM BRIEF and I'll make you one free hook in 24h.
Fictional brand. Made with AI.
#aiads #foodtruck #seedance #originaljingle #specad
```

**TikTok**
```
if a taco truck had a car commercial
original jingle, generated in the same pass as the picture
fictional brand, made with AI · DM BRIEF
#aiads #foodtruck #seedance
```

**YouTube Short**
- Title: `I filmed a taco truck like a luxury car ad (AI, original jingle)`
- Description: `Five shots and a sung jingle in one Seedance 2.5 generation. Fictional brand, made with AI. Prompts free at marcosmaia.ai/prompts`

## 9. BD017 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD017 · screen rec · AD017`
- **Recording rule:** record only the browser tab or the CapCut window, never the full screen.

**What Marcos records**
1. The three reference thumbnails being attached: LUCIA sheet, FUEGO contract sheet, lot plate.
2. Pasting the prompt, stopping 3 seconds on the "Music, native" block and the six lyric lines.
3. Generate, then the wait.
4. The result playing with sound at full volume (the jingle is the point of this BD).
5. Any failure: a garbled lyric, a sixth finger on the taco hand, a customer turning to camera. Pause on it.

**Claude's edit plan**
- Wait sped up 8x with an "8x" tag; cut dead UI time.
- Zoom on the BPM line, the lyric timing marks and "off screen" when the VO names them.
- Blur credits and account e-mail.
- Play the finished ad full screen for the last 6 seconds of the BD, then the end card.

**VO (Marcos, first person, about 60s)**
```
This is a taco truck. I wanted it to feel like a car commercial.
Car ads use three tools. Chrome, reflections, and a reveal that takes its time.
So shot one is a dolly along the side panel, forty centimeters off the ground.
Now the jingle. It's original, and it's generated in the same pass as the picture.
I write the tempo. Eighty-four BPM. I write the instruments, cello, synth, brushed snare.
And every lyric line, with the second where it lands.
The singer is off screen. On purpose.
Lip sync on a sung line is where these models slip.
Lucia only speaks once, at the end. Five words.
Here's the wait.
And here's the truck. No license, no stock music, no film crew.
Full prompt, lyrics included, free at marcosmaia.ai slash prompts.
```

**BD caption (IG / TikTok)**
```
How I got an original sung jingle and a 5-shot ad from one prompt.
Tempo, instruments and lyrics with timestamps. Singer off screen.
Full prompt free at marcosmaia.ai/prompts
Fictional brand. Made with AI.
#aiads #seedance #buildwithme
```

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Small business shot like a luxury car spot, with original sung jingle (30s)",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "attach": ["@Creator cast sheet", "@Product contract sheet (vehicle or storefront + hero item)", "@Location night plate"],
  "variables": ["[BUSINESS NAME]", "[CREATOR IDENTITY BLOCK]", "[PRODUCT CONTRACT]", "[HERO ITEM]", "[BPM]", "[INSTRUMENTS]", "[LYRIC LINES WITH TIMESTAMPS]", "[CTA LINE]"],
  "tips": ["Keep the singer off screen; a sung line with lip sync is the first thing to break.", "Put a timestamp on every lyric line so the cuts land on the bars."],
  "used_in": ["AD017", "BD017", "PD007"],
  "date": "2026-11-18",
  "public": true
}
```
Feeds **PD007** together with AD016: one slide compares the two music strategies (no music plus edit track vs native jingle).

# AD016 · ONE BRIEF #4 · MAPLE & CRUST PIE CO. (Thanksgiving ad for a local pie shop)

- **Post:** Mon 16/11/2026 · Instagram, TikTok, Facebook at 13:00 BRT · YouTube Short at 16:00 BRT (same day)
- **Seedance budget:** 6 of 10 Seedance 2.5 x 30s for November 2026
- **Format:** 9:16 · 30s · one generation, five shots, native sound, no music in the generation
- **Linked:** BD016 · PD007 · YT005
- **Cast:** RAY (customer picking up a pie) · **Locations:** pie shop + front porch · **B-roll:** G03, B02, G05
- Fictional brand. Spec ad. AI-generated content disclosed.

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai (IG, TikTok, Facebook, YouTube Shorts). Objective: reach plus DM BRIEF from local food businesses that sell seasonal items</perfil>
  <publico>Owner of a small bakery or pie shop: "I need people to pre-order before Thanksgiving week, and my posts look like everyone else's."</publico>
  <tese>A pie shop ad works when the customer is the hero and the pie is the relief, not when the shop brags about the recipe.</tese>
  <numeros_permitidos>none</numeros_permitidos>
  <proibido>real brands, real stores, prices, discounts, "best pie in town", invented reviews or counts, AI-generated family at the table, children, any number on screen, em dash</proibido>
  <ativos>@Creator = RAY cast sheet (identity and wardrobe only) · @Product = MAPLE & CRUST pie box contract sheet (shape, label, scale in hand) · @Location = empty pie shop plate (layout of counter, case and door)</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16 · CapCut desktop (plan credits)</modelo>
</brief>
```

## 2. Hooks

| # | Formula | Hook line (spoken by RAY) | Status |
|---|---|---|---|
| H1 | Negation | "I'm not baking a pie this year." | **CHOSEN** |
| H2 | Specific pain | "Two hours before dinner, and the pie's black." | A/B keep |
| H3 | Result first | "They asked for seconds. I didn't bake it." | A/B keep |
| H4 | Concrete promise | "A lattice pie you pick up warm on Wednesday." | backup |
| H5 | In medias res | (bell rings, RAY already lifting the box) "Okay. Got it. Don't drop it." | backup |

Why H1: only someone who usually bakes (or dreads baking) for Thanksgiving recognizes himself. It qualifies the buyer of the shop's pre-order.

## 3. Beat sheet and shot list

Beats: establish (H1) · pain · mechanism (the pie) · proof (the porch moment) · close.

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | Music | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 0-3s | HOOK | 50 mm | push-in 0.3 m/s for 0.9 m | RAY at the counter, both palms flat on the closed pie box, looks into the lens, eyebrows up | warm window key from frame left, 3200K practicals in the case | {I'm not baking a pie this year.} | <door bell rings once at 0.2s> | (none in generation) | "NOT BAKING THIS YEAR" word by word |
| 2 | 3-9s | PAIN | 35 mm | lateral dolly right 0.2 m/s for 1.2 m | RAY rubs the back of his neck with his right hand, glances at the pie case, laughs at himself | same key, soft fill from the white wall | {Last year I, um, burned two of them.} (short laugh) | <case fridge hum, his laugh> | (none) | captions only |
| 3 | 9-17s | PRODUCT | 85 mm | tilt down 15 degrees over 8s | RAY's fingers lift the lid window edge, steam curls off the golden lattice, he leans in 10 cm and breathes in | low warm back light making the steam visible | {Lattice by hand. Apples from up the road.} | <cardboard flap, soft exhale> | (none) | "LATTICE BY HAND" |
| 4 | 17-25s | PROOF | 35 mm | pull-back 0.25 m/s for 2 m | front porch: RAY sets the box on the railing table, sits on the top step, leans back on his elbows, eyes closed, smiles | golden low sun from behind the house, rim on his hair | {Nobody asked who baked it.} (pause) {They asked for seconds.} | <leaves skittering on boards, distant wind chime> | (none) | captions only |
| 5 | 25-30s | CTA | 85 mm | push-in 0.1 m/s for 0.5 m | RAY holds the box at chest height, label to camera, nods once into the lens | same golden rim, bounce from the white railing | {Maple and Crust. Order ahead, pick it up warm.} | <porch boards creak as he shifts> | (none) | end card in edit |

## 4. References needed

**@Creator · RAY** · `clone/referencias/cast/RAY_sheet_video.webp`
- Function: face, build and the locked wardrobe (plaid flannel, white tee, work jeans, brown boots).
- Never inherit: the 18% grey background, the flat shadowless light, the neutral standing pose.
- Flow / Nano Banana Pro prompt: "Character sheet for video, three panels side by side on a flat 18% grey background, totally flat light, no shadows, no contact shadow. Left panel: full body from the front with the head cropped out; center panel: full body from behind with the head; right panel: tight head-and-shoulders portrait. A 54-year-old American man, broad shoulders, short salt-and-pepper hair combed to the side, trimmed grey stubble, deep smile lines, light tan skin, wearing a red and grey plaid flannel shirt with sleeves rolled to the forearm over a plain white crew-neck tee, dark blue work jeans, brown leather boots. No text, no logos."

**@Product · MAPLE & CRUST pie box** · `clone/referencias/product/MAPLE_CRUST_contract_sheet.webp`
- Function: box shape, maroon band, wordmark, window lid and the pie inside, plus scale against a hand.
- Never inherit: the white sweep background, studio light, the floating angle.
- Prompt: "Product contract sheet on a plain off-white background, flat even light, five views in a row: front, side, back, held in two adult hands, and next to a standard coffee mug for scale. A kraft-brown square pie box 25 cm wide and 8 cm tall with a clear round window on the lid showing a golden lattice apple pie, a maroon paper band around the box with the wordmark MAPLE & CRUST in cream serif capitals. Same box in every view, no other text."

**@Location · pie shop (empty plate)** · `clone/referencias/location/MAPLE_CRUST_shop_plate.webp`
- Function: counter position, pie case, door with brass bell, window direction.
- Never inherit: the empty-plate exposure, any people, any readable sign.
- Prompt: "Empty interior of a small New England pie shop, vertical 9:16, eye level from behind the customer side. A flour-dusted maple counter, a glass case with rows of lattice pies and no labels, a brass bell above a wooden door, late-afternoon light through a side window. No people, no text, no signs, no logos."

**Porch** is described in text only (one extra plate costs nothing, but text is enough for 8 seconds).

**Start frame test (free, Flow / Nano Banana Pro):** generate Shot 4's first frame with @Creator + @Product: RAY seated on the porch step with the box on the railing table, label facing camera. Check: the wordmark reads MAPLE & CRUST without extra letters, the box is about two hands wide, the flannel pattern matches the sheet. If the label warps, simplify to the band only and test again before spending Seedance.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 ad for Maple & Crust Pie Co., cut hard between five camera positions, all sound (dialogue, foley, ambience) native and in sync. No music, no score.
@Creator is the identity and wardrobe reference for RAY: a 54-year-old American man, broad shoulders, short salt-and-pepper hair combed to the side, trimmed grey stubble, deep smile lines, light tan skin; wearing a red and grey plaid flannel shirt with sleeves rolled to the forearm over a plain white crew-neck tee, dark blue work jeans, brown leather boots. Never inherit the sheet's grey or flat light.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: a kraft-brown square pie box 25 cm wide and 8 cm tall, about two adult hands wide, a clear round window on the lid showing a golden lattice apple pie, a maroon paper band around the box with the wordmark MAPLE & CRUST in cream serif capitals. Same shape, label, colors and size relative to the hand, never redesigned, label facing camera when shown.
@Location gives the shop layout only; never inherit its empty light.
Shop (shots 1-3): flour-dusted maple counter, case of unlabeled lattice pies, brass bell over the door. Porch (shots 4-5): white railing, two pumpkins on the steps, red maple leaves on grey boards. Incidental signage stays generic and unreadable.

PART 2 · SHOTS
Shot 1 [0-3s] HOOK. 50 mm, push-in 0.3 m/s for 0.9 m. RAY at the counter, palms flat on the closed box, looks into the lens, eyebrows up. Warm window key from the left. Line 1. Cut.
Shot 2 [3-9s] PAIN. 35 mm, lateral dolly right 0.2 m/s for 1.2 m. RAY rubs his neck with his right hand, glances at the case, laughs. Line 2. Cut.
Shot 3 [9-17s] PRODUCT. 85 mm, tilt down 15 degrees over 8 seconds. His fingers lift the lid edge, steam curls off the lattice, he leans in 10 cm and breathes in. Warm backlight on the steam. Line 3. Cut.
Shot 4 [17-25s] PROOF. 35 mm, pull-back 0.25 m/s for 2 m. RAY sets the box on the railing table, sits on the top step, leans back on his elbows, eyes closed, smiles. Low golden sun, rim light on his hair. Line 4. Cut.
Shot 5 [25-30s] CTA. 85 mm, push-in 0.1 m/s for 0.5 m. RAY holds the box at chest height, label to camera, nods once into the lens. Line 5.
Dialogue, American English, verbatim, in this order:
1. "I'm not baking a pie this year."
2. "Last year I, um, burned two of them." (short laugh)
3. "Lattice by hand. Apples from up the road."
4. "Nobody asked who baked it." (one-second pause) "They asked for seconds."
5. "Maple and Crust. Order ahead, pick it up warm."
Sound, native: door bell at 0.2s; fridge hum in shot 2; cardboard flap and exhale at 10s; dry leaves and a distant wind chime in shot 4; boards creak at 26s. No music, no score.
Style: 35 and 85 mm lenses, shallow depth of field, warm autumn grade, fine 35 mm grain.
Negatives: no on-screen text, no watermarks, no logos other than the product label; no extra people looking into the lens; the product never changes shape or label; no medical or before/after claims; no family at a table, no children, no prices, no knives.
Count of RAY in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame other than the product label: zero.
```

## 6. Pre-generation checklist

- [x] One camera movement per shot? **Yes:** push-in, lateral dolly, tilt, pull-back, push-in, one each with speed and distance.
- [x] Concrete physics for every action? **Yes:** palms flat on the box, hand rubbing the neck, fingers lifting the lid edge, leaning in 10 cm, elbows on the step.
- [x] Shots fit the time (max 5, no new place under 3s)? **Yes:** 5 shots, the porch gets 13 seconds across two shots.
- [x] Every line up to 12 words, mouth only where needed? **Yes:** longest line is 8 words; all five are on camera because RAY is the testimonial voice.
- [x] Every @reference has a function and a never inherit clause? **Yes:** section 4 and inside PART 1.
- [x] Identity block repeated and wardrobe identical to the bible? **Yes:** pasted verbatim from the cast table.
- [x] No empty adjectives left? **Yes:** light, lens and sound described instead of "cinematic".
- [x] Speech language defined? **Yes:** "American English".
- [x] "No music" written? **Yes:** in PART 1 and in the sound line.
- [x] All on-screen text moved to the edit? **Yes:** captions and the brief card live in CapCut only.
- [x] House rules respected? **Yes:** fictional brand, no price, no numbers, no dash, no family generated, one adult on camera.

## 7. Edit (CapCut)

1. **0.0-2.0s · brief card:** "Thanksgiving ad for my local pie shop." in Archivo Black over b-roll **G05** (kraft paper and ribbon), Sand text on a soft Screen gradient. Small kicker "ONE BRIEF #4".
2. **2.0-32.0s · the ad:** the 30s generation, no reordering. Run Transcript to remove dead air only inside shot 2 (keep the laugh).
3. **Insert option** (only if Shot 3 steam fails): replace 11-14s with **B02** (croissant tray out of the oven, warm tungsten) as a cutaway, audio of the generation kept underneath.
4. **Optional 1s cutaway** at 21s: **G03** (table from above, hands only) under line 4, if Shot 4 needs breathing room.
5. **Music:** warm acoustic folk track, around 96 BPM, Auto mark beats, cuts on beats 1; duck to 20% under dialogue.
6. **Captions:** word by word, Archivo Black white with black outline, keyword in Pop #FFC718 ("BAKING", "LATTICE", "SECONDS", "WARM"), scale 60 → 118 → 100. Generate captions after the cut.
7. **Watermark:** white monogram, top right, 35% opacity, 48 px margin, out of the caption zone.
8. **End card (32-35s):** lockup on Screen, "Prompts free at marcosmaia.ai/prompts · DM BRIEF". Fiber line Sea to Golden as the 0.3s transition.
9. **Exports:** 9:16 1080x1920 for IG, TikTok, Facebook and the YouTube Short (same file).

## 8. Captions

**Instagram / Facebook**
```
"I'm not baking a pie this year." That line does the selling.

The brief was one sentence: Thanksgiving ad for a local pie shop.
I made the customer the hero, not the shop.
Five shots, one 30s generation, sound recorded in the same pass.
The pie only shows up when he already wants it.
The porch scene is the proof. No review, no number, just a guy who gets to sit down.

DM BRIEF and I'll make you one free hook in 24h.
Fictional brand. Made with AI.
#aiads #specad #seedance #smallbusinessmarketing #adcreative
```

**TikTok**
```
the customer is the hero, the pie is the relief
one-line brief → 30s ad, one generation
fictional brand, made with AI · DM BRIEF for a free hook
#aiads #specad #seedance
```

**YouTube Short**
- Title: `Thanksgiving pie shop ad from a one-line brief (AI spec ad)`
- Description: `One sentence in, a 30s Thanksgiving ad out, five shots in one Seedance 2.5 generation. Fictional brand, made with AI. Prompts free at marcosmaia.ai/prompts`

## 9. BD016 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD016 · screen rec · AD016`
- **Recording rule:** in Clip, choose "record this tab / window" only. Never the full screen (other tabs, e-mail and WhatsApp stay out).

**What Marcos records**
1. The brief card text in a notes tab for 3 seconds ("Thanksgiving ad for my local pie shop").
2. Opening the Seedance 2.5 panel in CapCut, setting 9:16 and 30s.
3. Attaching @Creator (RAY sheet), @Product (pie box sheet), @Location (shop plate), in that order, hovering each so the thumbnail is visible.
4. Pasting the full prompt and scrolling slowly through PART 1 and PART 2 (about 2 seconds per block).
5. Clicking generate and leaving the wait running.
6. The result appearing and the first full playback with sound.
7. If anything fails (label warping, extra person), keep it on the recording and pause on the bad frame for 3 seconds.

**Claude's edit plan**
- Cut the setup to the essentials; speed the generation wait up 8x with a small "8x" tag.
- Zoom 160% on the PRODUCT CONTRACT block, the dialogue list and the counts line as the VO names them.
- Blur the credits counter and the account e-mail in every frame.
- End on the finished ad at full screen for 4 seconds, then the end card.

**VO (Marcos, first person, about 60s)**
```
This brief was one sentence. Thanksgiving ad for a local pie shop.
Most pie ads show the pie. I wanted the guy who doesn't have to bake.
So Ray, my fixed cast member, is the customer, not the owner.
Three references go in. Ray's sheet, the pie box, the empty shop.
The box gets a product contract. Size against the hand, label, colors. Non-negotiable.
That's what stops the model from redesigning the package.
Five shots, one generation. Each shot gets one camera move with a number.
Push-in, point three meters per second. Not "slow push".
No music in the prompt. If you leave it empty, you get a random orchestra.
Here's the wait. Sped up.
And here it is. The porch shot is the proof. No review, no star rating.
Just a guy who gets to sit down on Thanksgiving.
The full prompt is free at marcosmaia.ai slash prompts.
```

**BD caption (IG / TikTok)**
```
Watch me turn "Thanksgiving ad for my pie shop" into a 30s ad in one generation.
The trick is the product contract: the box can't change.
Full prompt free at marcosmaia.ai/prompts
Fictional brand. Made with AI.
#aiads #seedance #buildwithme
```

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Seasonal local-shop ad, customer as hero (30s, 5 shots, two settings)",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "attach": ["@Creator cast sheet (3 panels, flat light)", "@Product contract sheet", "@Location empty shop plate"],
  "variables": ["[BRAND NAME]", "[CREATOR IDENTITY BLOCK]", "[PRODUCT CONTRACT]", "[SHOP DETAILS x3]", "[SECOND SETTING x3]", "[HOLIDAY]", "[HOOK LINE]", "[CTA LINE]"],
  "tips": ["Make the customer the hero and let the product be the relief; the proof shot is a reaction, not a review.", "Give the second setting at least 8 seconds or the model morphs between places."],
  "used_in": ["AD016", "BD016", "PD007"],
  "date": "2026-11-16",
  "public": true
}
```
Feeds **PD007** (week of 16/11): slide 2 = PART 1 structure (identity + contract + two settings), slide 3 = the five shot lines with the camera numbers highlighted, slide 4 = the counts line.

AI slop is a direction problem, not a model problem.

Ask a model for "a cinematic shot of a woman drinking coffee, epic lighting" and it fills every gap with the average of the internet. That average is what people call slop.

Ask for this instead:

"Camera at chest height, 50 mm, pushes in 0.3 m over 4 seconds. She lifts the can with her right hand, label facing the lens. Soft window light from the left. Sound: the tab opening at second 2."

Same model. Different film.

Directors have always worked this way: one camera move per shot, one action per shot, light from a direction, sound with a moment. A good prompt is the shot list, written down.

The tools got good. The direction is still on us.

#AIvideo #Filmmaking

# PD007 · The phone realism block

Série: PD · Semana de 2026-11-16 · Sugestão: 2026-11-17 (Tue)
Redes: instagram, facebook, linkedin, tiktok

## Instagram · Facebook · LinkedIn

Your UGC looks AI because it looks too good. This block makes it look filmed on a phone.

Real phones hunt for focus, shift exposure and move with breathing. Describe the flaws and the shot reads as real.

Swipe for the structure. The variables in gold are the only parts you change.

Full prompt, free, no email: marcosmaia.ai/prompts (PL-0012).
Save this post for your next generation. Want it done for your brand? DM BRIEF.

#aiprompts #seedance #aivideo #promptengineering #adcreative #ugcads #aifilmmaking

## TikTok

**Title:** the phone realism block

Your UGC looks AI because it looks too good. This block makes it look filmed on a phone.

Real phones hunt for focus, shift exposure and move with breathing. Describe the flaws and the shot reads as real.

Swipe for the structure. The variables in gold are the only parts you change.

Full prompt, free, no email: marcosmaia.ai/prompts (PL-0012).
Save this post for your next generation. Want it done for your brand? DM BRIEF.

#aiprompts #aivideo #seedance #learnontiktok

# PD007 · The phone realism block

Série: PD · Semana de 2026-11-16 · Sugestão: 2026-11-17 (Tue)
Redes: instagram, facebook, linkedin, tiktok

## Instagram · Facebook · LinkedIn

Your UGC looks AI because it looks too good. This block makes it look filmed on a phone.

Real phones hunt for focus, shift exposure and move with breathing. Describe the flaws and the shot reads as real.

Swipe for the structure. The variables in gold are the only parts you change.

Full prompt, free, no email: marcosmaia.ai/prompts (PL-0012).
Save this post for your next generation. Want it done for your brand? DM BRIEF.

#aiprompts #seedance #aivideo #promptengineering #adcreative #ugcads #aifilmmaking

## TikTok

**Title:** the phone realism block

Your UGC looks AI because it looks too good. This block makes it look filmed on a phone.

Real phones hunt for focus, shift exposure and move with breathing. Describe the flaws and the shot reads as real.

Swipe for the structure. The variables in gold are the only parts you change.

Full prompt, free, no email: marcosmaia.ai/prompts (PL-0012).
Save this post for your next generation. Want it done for your brand? DM BRIEF.

#aiprompts #aivideo #seedance #learnontiktok

A physician wanted to post educational videos every week without filming each one. So we cloned his face and voice, with his consent, and he approved every video before it went out.

This is one of those shorts, made for Dr. Ígor Vilela.

What I'd tell any health professional considering this:
1. Consent first, before anything is generated
2. The professional approves every script and every final video
3. Educational content only: no promised results, no before and after
4. AI disclosure on every post

Cloning a professional is a trust decision first and a technical one second.

Shared with the client's permission. Contains AI-generated content.

#AIvideo #Healthcare

# AD017 · TINY BUSINESS #3 · FUEGO ROLLING KITCHEN (a taco truck filmed like a luxury car commercial)

- **Post:** Wed 18/11/2026 · Instagram, TikTok, Facebook at 13:00 BRT · YouTube Short at 16:00 BRT (same day)
- **Seedance budget:** 7 of 10 Seedance 2.5 x 30s for November 2026
- **Format:** 9:16 · 30s · one generation, five shots, original jingle sung natively in the same generation
- **Linked:** BD017 · PD007 · YT011
- **Cast:** LUCIA (owner-cook) · **Location:** food truck at night, city lot · **B-roll:** B11, B12, F05
- Fictional brand. Spec ad. AI-generated content disclosed.

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai (IG, TikTok, Facebook, YouTube Shorts). Objective: reach and comments ("do my truck next") from small food businesses</perfil>
  <publico>Food truck owner: "My food is great, but online my truck looks like a parking lot."</publico>
  <tese>A taco truck can carry the language of a luxury car spot: slow reveals, chrome, reflections, a voice that takes its time.</tese>
  <numeros_permitidos>none</numeros_permitidos>
  <proibido>real car brands, real restaurants, prices, "best tacos in town", invented counts or reviews, alcohol, open flames near the face, crowds facing camera, em dash</proibido>
  <ativos>@Creator = LUCIA cast sheet (identity and wardrobe only) · @Product = FUEGO truck and taco contract sheet (truck livery, serving window, taco in paper boat, scale in palm) · @Location = empty city lot plate at night (truck position, light poles, wet asphalt)</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16 · CapCut desktop (plan credits)</modelo>
</brief>
```

## 2. Hooks

| # | Formula | Hook (picture + line) | Status |
|---|---|---|---|
| H1 | Pattern interrupt | Low dolly along a glossy black side panel and chrome trim, it reads as a car reveal until the serving window slides open | **CHOSEN** |
| H2 | In medias res | Flame flares on the flat-top in macro, the first sung line lands on the flare | A/B keep |
| H3 | Negation | LUCIA, deadpan, at the window: "This is not a car ad." | A/B keep |
| H4 | Result first | The finished taco turning in her palm under amber bulbs, then the reveal of the truck | backup |
| H5 | Specific pain | LUCIA wiping the counter alone at closing: "Best food on the block. Nobody films it." | backup |

Why H1: the scroll expects a car, gets a taco truck. The owner of any small food business sees the gap between how his truck looks and how it could look.

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | Music | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 0-5s | HOOK (car reveal) | 35 mm | lateral dolly left 0.3 m/s for 1.5 m at 40 cm height | LUCIA's fingertips trail along the chrome trim of the matte black truck, sodium light sliding across the panel; the serving window slides up at 4s | sodium streetlight from above, cool reflections, amber bulb strip ignites at 4s | none (jingle starts) | <window latch clack at 4s> | (low cello drone and synth pulse, 84 BPM) | none |
| 2 | 5-11s | ENGINE (the grill) | 100 mm macro | locked-off, then rack focus from flame to her hands at 8s | carne asada hits the flat-top, flame flares, LUCIA flips a corn tortilla with two fingers | firelight from below, amber rim | none | <hard sizzle at 5.2s, spatula scrape> | (verse 1 sung, female voice off screen) | none |
| 3 | 11-18s | PRODUCT | 85 mm | orbit 30 degrees left around the taco over 7s | the taco in its white paper boat rests on LUCIA's open palm, she squeezes the lime wedge, one drop falls | single amber bulb as key, black background, chrome bokeh | none | <lime squeeze, paper crackle> | (chorus "Fuego, Fuego") | "FUEGO ROLLING KITCHEN" (kicker, small) |
| 4 | 18-25s | PRESENCE | 24 mm | crane down 0.4 m/s for 2.5 m | LUCIA steps down from the truck door to wet asphalt, wipes her hands on a towel, the amber strip glows behind her like headlights; two blurred customers seen from behind at the window | wet asphalt reflections, amber and sodium | none | <boots on wet asphalt, distant traffic> | (verse 2) | none |
| 5 | 25-30s | CTA | 50 mm | push-in 0.15 m/s for 0.75 m | LUCIA leans on the fold-down counter, offers the taco toward the lens, half smile | amber key from the bulb strip, sodium rim | {Find the truck. Follow the smoke.} | <grill hiss under the line> | (final chorus tag, then the music ends on a single cello note) | end card in edit |

## 4. References needed

**@Creator · LUCIA** · `clone/referencias/cast/LUCIA_sheet_video.webp`
- Function: face, hair in claw clip, gold hoops, the locked wardrobe (mustard cardigan, white tee, light-wash jeans, tan suede flats).
- Never inherit: grey background, flat light, the standing pose.
- Flow / Nano Banana Pro prompt: "Character sheet for video, three panels on flat 18% grey, totally flat light, no shadows. Left: full body front, head cropped out; center: full body from behind with the head; right: tight head-and-shoulders portrait. A 40-year-old Latina woman, long dark wavy hair in a half-up claw clip, warm brown eyes, golden-brown skin, small gold hoop earrings, wearing a mustard knit cardigan over a white tee, light-wash jeans, tan suede flats. No text, no logos."

**@Product · FUEGO truck + taco** · `clone/referencias/product/FUEGO_contract_sheet.webp`
- Function: truck livery (matte black, chrome trim, orange script on the door), serving window, the taco build and its scale in a palm.
- Never inherit: the daylight of the sheet, the studio floor.
- Prompt: "Product contract sheet on a plain off-white background, flat even light, five views: the truck from the side, the truck from the front three-quarter, the serving window close, a taco in a white paper boat on an adult open palm, and the taco next to a coffee mug for scale. A matte black step van with brushed chrome trim, a fold-down steel counter under the serving window, a strip of warm amber bulbs above it, the wordmark FUEGO in hand-painted orange script on the door. Two soft corn tortillas with charred carne asada, diced onion, cilantro and a lime wedge. No other text."

**@Location · city lot at night (empty plate)** · `clone/referencias/location/FUEGO_lot_plate.webp`
- Function: wet asphalt, two sodium light poles, brick wall behind, truck parking position.
- Never inherit: people, any readable signs, the plate's camera height.
- Prompt: "Empty urban parking lot at night after rain, vertical 9:16, two sodium streetlights, a brick warehouse wall in the background, puddles reflecting amber light, an empty space where a food truck parks. No people, no cars, no text, no signs."

**Start frame test (free, Flow / Nano Banana Pro):** Shot 3 first frame: the taco on LUCIA's palm with the FUEGO script blurred on the door behind. Check the hand has five fingers, the paper boat is white and palm-sized, the script reads FUEGO and nothing else. Then test Shot 1 first frame to confirm the chrome trim and matte black panel.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 ad for Fuego Rolling Kitchen, a taco truck, shot like a luxury car spot, cut hard between five camera positions. All sound native and in sync: an original jingle sung by a warm female voice off screen, foley, ambience.
@Creator is the identity and wardrobe reference for LUCIA: a 40-year-old Latina woman, long dark wavy hair in a half-up claw clip, warm brown eyes, golden-brown skin, small gold hoop earrings; wearing a mustard knit cardigan over a white tee, light-wash jeans, tan suede flats. Never inherit the sheet's grey or flat light.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: a matte black step van with brushed chrome trim, a fold-down steel counter under the serving window, a strip of warm amber bulbs above it, the wordmark FUEGO in hand-painted orange script on the door; the taco is two soft corn tortillas, charred carne asada, onion, cilantro and a lime wedge in a white paper boat the size of an adult palm. Never redesigned, label facing camera when shown.
@Location gives the layout only. Setting: wet city lot at night, two sodium poles, brick warehouse wall, puddles. Signage generic and unreadable.

PART 2 · SHOTS
Shot 1 [0-5s]. 35 mm, lateral dolly left 0.3 m/s for 1.5 m at 40 cm height. LUCIA's fingertips trail the chrome trim, sodium light sliding over the black panel; at 4s the window slides up and the bulbs ignite. Cut.
Shot 2 [5-11s]. 100 mm macro, locked-off, rack focus from flame to hands at 8s. Meat hits the flat-top, flame flares, LUCIA flips a tortilla with two fingers. Firelight from below. Cut.
Shot 3 [11-18s]. 85 mm, orbit 30 degrees left over 7 seconds. The taco rests on LUCIA's open palm, she squeezes the lime, one drop falls. One amber bulb as key, black background. Cut.
Shot 4 [18-25s]. 24 mm, crane down 0.4 m/s for 2.5 m. LUCIA steps down to the wet asphalt, wipes her hands on a towel, bulbs glowing behind her like headlights; two blurred customers only from behind. Cut.
Shot 5 [25-30s]. 50 mm, push-in 0.15 m/s for 0.75 m. LUCIA leans on the counter, offers the taco toward the lens, half smile, says line 1.
Dialogue, American English, verbatim:
1. "Find the truck." (beat) "Follow the smoke."
Music, native: 84 BPM, low cello drone and soft synth pulse from 0s, a single felt-piano note on every bar, brushed snare enters at 11s, everything drops to one held cello note at 28s. Warm female voice, close mic, sung in English, off screen, lyrics verbatim:
"Low and slow under city lights" (5-8s)
"Lime on the side, fire inside" (8-11s)
"Fuego, Fuego" (11-14s)
"Pull up tonight" (14-18s)
"Smoke on the corner, follow it home" (18-22s)
"Fuego, Fuego, you're not alone" (22-25s)
Sound, native: latch clack at 4s; sizzle at 5.2s; lime squeeze at 15s; boots on wet asphalt at 19s; grill hiss under line 1.
Style: 35 to 100 mm, deep blacks, chrome highlights, halation on bulbs, fine film grain.
Negatives: no on-screen text, no watermarks, no logos other than the truck wordmark; no extra people looking into the lens; the truck and taco never change shape or label; no medical or before/after claims; no car brands, no alcohol, no flames near her face, no prices.
Count of LUCIA in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame other than the product label: zero.
```

## 6. Pre-generation checklist

- [x] One camera movement per shot? **Yes:** dolly, locked-off with one rack focus, orbit, crane, push-in.
- [x] Concrete physics? **Yes:** fingertips on chrome, two fingers flipping the tortilla, lime squeeze with one drop, boots stepping down.
- [x] Shots fit the time? **Yes:** 5 shots, one location, shortest shot 5s.
- [x] Lines up to 12 words, mouth only where needed? **Yes:** LUCIA speaks once (5 words); the jingle is off screen, so no lip sync risk on the singing.
- [x] Every @reference has a function and never inherit clause? **Yes.**
- [x] Identity block and wardrobe verbatim? **Yes.**
- [x] Empty adjectives removed? **Yes:** "luxury" is translated into chrome, halation, slow dolly and cello.
- [x] Speech language defined? **Yes:** American English for the line, English for the lyrics.
- [x] "No music" where needed? **Not applicable:** TINY BUSINESS exception, music fully described (BPM, arrangement, lyrics, timing) so the slot is never empty.
- [x] Screen text moved to edit? **Yes.**
- [x] House rules? **Yes:** fictional brand, no price, no numbers, no dash, one adult on camera, customers only from behind.

## 7. Edit (CapCut)

1. **0-30s · the generation as is.** No re-timing: the jingle is native and cuts must stay on its bars.
2. **Text:** small kicker "TINY BUSINESS #3" at 0.5-2.5s top left in JetBrains Mono Golden; "FUEGO ROLLING KITCHEN" as a lower kicker during Shot 3 only.
3. **Fallback inserts** (only if a shot fails): **B12** (flat-top sizzle macro) for Shot 2, **B11** (window hand-off at night) for Shot 4, **F05** (city bokeh) as a 0.5s bridge before the end card. Keep the native jingle audio underneath.
4. **Music:** none added. The jingle is the track. Lift 1 dB with a light limiter.
5. **Captions:** word by word for the lyrics and the spoken line, Archivo Black white with black outline, Pop #FFC718 on "FUEGO" and "SMOKE", scale 60 → 118 → 100, after the cut.
6. **Watermark:** white monogram top right, 35%, 48 px margin.
7. **End card (30-33s):** lockup on Screen, "Prompts free at marcosmaia.ai/prompts · DM BRIEF", fiber line transition 0.3s.

## 8. Captions

**Instagram / Facebook**
```
A taco truck, shot like a car commercial. Same rules apply.

Car spots sell with three things: chrome, reflection and a slow reveal.
So the first shot is a dolly along the truck's side panel at 40 cm height.
The jingle is original and sung in the same generation: BPM, instruments and every lyric line are in the prompt.
The singer stays off screen. No lip sync to break.

DM BRIEF and I'll make you one free hook in 24h.
Fictional brand. Made with AI.
#aiads #foodtruck #seedance #originaljingle #specad
```

**TikTok**
```
if a taco truck had a car commercial
original jingle, generated in the same pass as the picture
fictional brand, made with AI · DM BRIEF
#aiads #foodtruck #seedance
```

**YouTube Short**
- Title: `I filmed a taco truck like a luxury car ad (AI, original jingle)`
- Description: `Five shots and a sung jingle in one Seedance 2.5 generation. Fictional brand, made with AI. Prompts free at marcosmaia.ai/prompts`

## 9. BD017 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD017 · screen rec · AD017`
- **Recording rule:** record only the browser tab or the CapCut window, never the full screen.

**What Marcos records**
1. The three reference thumbnails being attached: LUCIA sheet, FUEGO contract sheet, lot plate.
2. Pasting the prompt, stopping 3 seconds on the "Music, native" block and the six lyric lines.
3. Generate, then the wait.
4. The result playing with sound at full volume (the jingle is the point of this BD).
5. Any failure: a garbled lyric, a sixth finger on the taco hand, a customer turning to camera. Pause on it.

**Claude's edit plan**
- Wait sped up 8x with an "8x" tag; cut dead UI time.
- Zoom on the BPM line, the lyric timing marks and "off screen" when the VO names them.
- Blur credits and account e-mail.
- Play the finished ad full screen for the last 6 seconds of the BD, then the end card.

**VO (Marcos, first person, about 60s)**
```
This is a taco truck. I wanted it to feel like a car commercial.
Car ads use three tools. Chrome, reflections, and a reveal that takes its time.
So shot one is a dolly along the side panel, forty centimeters off the ground.
Now the jingle. It's original, and it's generated in the same pass as the picture.
I write the tempo. Eighty-four BPM. I write the instruments, cello, synth, brushed snare.
And every lyric line, with the second where it lands.
The singer is off screen. On purpose.
Lip sync on a sung line is where these models slip.
Lucia only speaks once, at the end. Five words.
Here's the wait.
And here's the truck. No license, no stock music, no film crew.
Full prompt, lyrics included, free at marcosmaia.ai slash prompts.
```

**BD caption (IG / TikTok)**
```
How I got an original sung jingle and a 5-shot ad from one prompt.
Tempo, instruments and lyrics with timestamps. Singer off screen.
Full prompt free at marcosmaia.ai/prompts
Fictional brand. Made with AI.
#aiads #seedance #buildwithme
```

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Small business shot like a luxury car spot, with original sung jingle (30s)",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "attach": ["@Creator cast sheet", "@Product contract sheet (vehicle or storefront + hero item)", "@Location night plate"],
  "variables": ["[BUSINESS NAME]", "[CREATOR IDENTITY BLOCK]", "[PRODUCT CONTRACT]", "[HERO ITEM]", "[BPM]", "[INSTRUMENTS]", "[LYRIC LINES WITH TIMESTAMPS]", "[CTA LINE]"],
  "tips": ["Keep the singer off screen; a sung line with lip sync is the first thing to break.", "Put a timestamp on every lyric line so the cuts land on the bars."],
  "used_in": ["AD017", "BD017", "PD007"],
  "date": "2026-11-18",
  "public": true
}
```
Feeds **PD007** together with AD016: one slide compares the two music strategies (no music plus edit track vs native jingle).

# YT007 · Why 8 ads beat 1 perfect ad: creative testing with Instagram Trial Reels

| Field | Value |
|---|---|
| Publish | Sat 21/11/2026 11:00 BRT · YouTube long video, 10 to 15 min, 16:9 |
| Target length | 13:00 |
| Linked ADs | AD009 SUGAR HOLLOW (3 HOOKS #1) · AD014 LOOMWELL (3 HOOKS #2) · AD015 and AD018 (THE BRAND ep5 and ep6) · BD009, BD014 |
| Seedance use | zero new Seedance: reuses AD009, AD014, AD015, AD018 |
| Playlists | DIRECTOR'S CUT + 3 HOOKS |
| isAiGeneratedContent | true |
| Talking head | 15 Veo blocks of 8s, 2:00 |

**Data rule:** this video shows the method and the metrics to read. The Trial Reel numbers of AD009 and AD014 appear only if they were recorded from Instagram insights; otherwise the screen shows the empty template. Never invent watch times.

## 1. Title options

- **Main (49 chars):** Why 8 ads beat 1 perfect ad (creative testing)
- Alt 1: How I test ad hooks for free with Instagram Trial Reels
- Alt 2: Stop polishing one ad. Test the first 3 seconds

## 2. Thumbnail brief

- **Expression and pose:** Marcos STUDIO, holding up a single index finger with a doubtful half-smile.
- **Display words:** 8 ADS > 1. Pop word: **8**.
- **Beside him:** a grid of eight small 9:16 frames from AD009 and AD014, one of them crossed out with a thin golden line.
- **Layout:** Marcos left, grid right. Background Screen. Monogram corner.

Image prompt:
```
Use the attached sheet (Marcos BASE v3) as the absolute identity reference. Wardrobe: plain black button-up, sleeves rolled below the elbow. Dark walnut desk, deep navy wall. He holds up one index finger at shoulder height, eyebrows slightly raised, a doubtful half-smile, looking at the lens. Warm golden key at 45 degrees from the left, thin blue rim on the shoulder, rest in shadow. Photoreal, 85mm. Right half of the frame empty for a grid of video frames. No text, no logos.
```

## 3. Script outline

**TH set:** Flow, Veo, Marcos BASE v3 + STUDIO. Same desk, navy wall, lamp. Medium close-up, 50mm.

### 0:00-0:20 · RESULT FIRST
The three openings of AD014 (price, scarcity, gift) back to back with A, B, C tags, then the same body once.

### 0:20-0:44 · TALKING HEAD
- **TH1** "Three openings, one body. Which one would you put money behind?" *Extend*
- **TH2** "Most people never find out. They polish one ad and hope." *Extend*
- **TH3** "Today: how I test hooks for free before any budget is spent."

### 0:44-2:40 · STEP 1 · WHY THE HOOK IS THE VARIABLE
- **On-screen title:** STEP 1 · TEST THE FIRST 3 SECONDS
- **Screen recording:** NEW Clip: a simple slide with the funnel "stop, watch, act" and the AD009 timeline in CapCut showing hook vs body.
- **VO:** "An ad has one job in the first seconds: stop the thumb. If it doesn't, the body never gets a chance. So the cheapest test is the opening. Keep the body, swap the first four seconds. One variable. If you change the hook, the music and the person at the same time, you learn nothing."

### 2:40-2:56 · TALKING HEAD
- **TH4** "One generation can give you three openings. Here's how I write it." *Extend*
- **TH5** "Same person, same outfit, same light. Only the first line changes."

### 2:56-5:00 · STEP 2 · THREE HOOKS IN ONE GENERATION
- **On-screen title:** STEP 2 · ONE TAKE, THREE ADS
- **Screen recording:** BD009 and BD014.
- **VO:** "The prompt has three shots of four seconds at the top, A, B and C, and one shared body of eighteen seconds. I write each hook with a different formula. A problem, a question, someone else's reaction. Or for Black Friday: price, scarcity, gift. Then in CapCut I duplicate the timeline and swap the opening."
- **Prompt on screen (excerpt):**
```
three alternative 4-second openings followed by one shared 18-second body ... Same face, outfit and light in every shot.
[0-4s] Shot A ... [4-8s] Shot B ... [8-12s] Shot C ... [12-21s] Shot D1 ... [21-30s] Shot D2
```

### 5:00-5:16 · TALKING HEAD
- **TH6** "Now the free part. Trial Reels go to people who don't follow you." *Extend*
- **TH7** "Strangers are the honest audience. Your followers are too kind."

### 5:16-7:30 · STEP 3 · TRIAL REELS AS A FREE TEST
- **On-screen title:** STEP 3 · TRIAL REELS
- **Screen recording:** NEW Clip on `YT007 · screen rec · trial reels`: Metricool scheduling three posts as TRIAL_REEL (review mode only, nothing published on camera), then Instagram insights of one trial reel (numbers blurred if not final).
- **VO:** "I schedule A, B and C as Trial Reels, a few hours apart. Instagram shows them to non-followers first. After about three days I compare one number above the rest: how long people watched, on average. Then the shares and saves. The winner gets shared to my followers as a normal reel."
- **On screen (what to read):**
```
READ IN THIS ORDER: average watch time · % that watched past 3s · shares · saves · comments. Ignore likes.
AD014 results: [fill from insights, or leave the template]
```

### 7:30-7:46 · TALKING HEAD
- **TH8** "Organic tests aren't paid tests. But they tell you which hook to pay for first." *Extend*
- **TH9** "Then the paid test confirms it, with real budget behind it."

### 7:46-9:30 · STEP 4 · FROM TRIAL TO PAID TEST
- **On-screen title:** STEP 4 · THE PAID TEST
- **Screen recording:** NEW Clip: Meta Ads Manager structure in draft (no publish): one ad set, three ads (A, B, C), same budget, same audience.
- **VO:** "On a client account, the next step is one ad set with the three versions and an equal chance to spend. I read the hook rate and the cost per result after enough spend to mean something, not after a hundred impressions. The loser gets paused, and the winner gets a new sibling hook next week. That's why I make hooks in sets of three."

### 9:30-10:50 · FAILURE · THE TEST THAT TAUGHT NOTHING
- **On-screen title:** THIS ONE FAILED
- **Screen recording:** THE BRAND ep5 (AD015) next to ep4 (AD012).
- **What went wrong:** Northshore's first ad opened on scenery; nothing to compare it to, so it taught only "it didn't work".
- **Why:** one ad, no variants: a flop with no lesson.
- **Fix:** ep6 (AD018), 20 variants of the opening from one session.
- **VO:** "Episode four of my fictional brand had one ad. When it flopped, the only lesson was that it flopped. Episode six made twenty openings. Now a flop tells you something."

### 10:50-12:00 · CLOSING TALKING HEAD
- **TH10** "Eight good ads tested beat one perfect ad that nobody can compare." *Extend*
- **TH11** "Test the first three seconds. Keep the body. Change one thing." *Extend*
- **TH12** "Trial Reels first, paid test second, scale the winner." *Extend*
- **TH13** "Every prompt from this video is free at marcosmaia.ai/prompts." *Extend*
- **TH14** "If you want one for your product, DM me BRIEF." *Extend*
- **TH15** "Next week: how I'd spend five hundred dollars on Meta Ads."

## 4. Chapters

0:00 Three openings, one body · 0:20 Why most ads never get tested · 0:44 Test the first 3 seconds · 2:56 Three hooks, one generation · 5:16 Trial Reels as a free test · 7:46 From trial to paid test · 9:30 The test that taught nothing · 10:50 The rule

## 5. Description

```
One perfect ad can't be compared to anything. Eight good ones can. Here's how I write three hooks in one AI generation and test them for free with Instagram Trial Reels before any budget.

What you'll learn: why the hook is the variable to test, how to get three openings from one generation, what to read in Trial Reels, and how to move the winner into a paid test.

Chapters
0:00 Three openings, one body
0:20 Why most ads never get tested
0:44 Test the first 3 seconds
2:56 Three hooks, one generation
5:16 Trial Reels as a free test
7:46 From trial to paid test
9:30 The test that taught nothing
10:50 The rule

Prompts free at marcosmaia.ai/prompts
DM BRIEF on Instagram @marcosmaia.ai or WhatsApp wa.me/5511996129444?text=BRIEF

Fictional brands. Contains AI-generated content.
#CreativeTesting #MetaAds #AIads
```

## 6. Production checklist

| Who | What | Due |
|---|---|---|
| Marcos | Clips: `YT007 · screen rec · trial reels` (Metricool review mode + insights), Ads Manager draft structure; export AD009 and AD014 Trial Reel insights | Thu 19/11 |
| Claude | 15 TH blocks in Flow (about 300 credits), edit, captions, thumbnail | Thu 19/11 |
| Reuse | BD009, BD014, AD015, AD018 | ready |

## 7. Three Shorts cuts

| Code | In/out | Hook on screen | Caption | Shorts title |
|---|---|---|---|---|
| YT007-S1 | 0:00-0:44 | Which hook gets the money? | three openings, one body. comment A, B or C. | Price, scarcity or gift: which hook wins? |
| YT007-S2 | 5:16-7:30 | Free hook test: Trial Reels | how i test ad hooks on strangers before spending a cent. | Test ad hooks for free with Trial Reels |
| YT007-S3 | 9:30-10:50 | One ad teaches nothing | a flop with no variants is a flop with no lesson. | Why one perfect ad teaches you nothing |

# AD018 · THE BRAND Ep. 6 · NORTHSHORE COLD BREW (Black Friday prep: 20 ad variants in one day)

- **Post:** Sat 21/11/2026 · Instagram, TikTok, Facebook at 13:00 BRT · YouTube Short at 16:00 BRT (same day)
- **Seedance budget:** 8 of 10 Seedance 2.5 x 30s for November 2026
- **Format:** 9:16 · 30s · one generation, five shots, native sound, no music in the generation
- **Linked:** BD018 · PD007 · YT007
- **Cast:** NORA · **Location:** @Location (Northshore shop), cans lined up on the counter · **B-roll:** A04, A06, C05
- Fictional brand. Spec ad. AI-generated content disclosed.

**Season arc position:** ep5 was the flop and what changed. Ep6 is the response: one product, many first seconds. Ep7 is Black Friday weekend. This episode shows the method (variants are new openings, not new ads) and never shows results.

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai, THE BRAND series. Objective: retention across episodes and follows; secondary DM BRIEF from DTC founders</perfil>
  <publico>Solo DTC founder before Black Friday: "I have one product and one week. How many ads do I even need?"</publico>
  <tese>A variant is a new first second, not a new ad: same can, same counter, different opening.</tese>
  <numeros_permitidos>none (the episode title's "20 variants" is a creative count, never a performance metric)</numeros_permitidos>
  <proibido>ROAS, sales, follower counts, views, "it worked", prices, discounts, real brands, Marcos inside the generation, readable notes or screens, em dash</proibido>
  <ativos>@Creator = NORA sheet (identity and locked wardrobe) · @Product = NORTHSHORE can contract sheet (both SKUs, scale in hand) · @Location = Northshore shop plate, morning light (layout, brick, window, shelf)</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16 · CapCut desktop (plan credits)</modelo>
</brief>
```

## 2. Hooks

| # | Formula | Hook line (NORA) | Status |
|---|---|---|---|
| H1 | Concrete promise | "Twenty versions of one ad. Today. Just me." | **CHOSEN** |
| H2 | Negation | "I'm not making a new ad for Black Friday." | A/B keep |
| H3 | In medias res | (mid-take, to the phone) "Okay, version eleven. Can first, no talking." | A/B keep |
| H4 | Specific pain | "One product, one week, and every ad I have looks the same." | backup |
| H5 | Pattern interrupt | (she knocks a row of cans like dominoes, catches the last one) "Black Friday prep." | backup |

Why H1: it names a task every founder dreads, and the number is a workload, not a result.

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | Music | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 0-4s | HOOK | 28 mm handheld | handheld drift right 0.2 m/s for 0.8 m | NORA slides the last can into a long row on the oak counter, label out, looks up into the lens | grey-blue harbor window light from frame right, pendant on | {Twenty versions of one ad. Today. Just me.} | <can bottom taps oak> | (none in generation) | "THE BRAND · Ep. 6" card before, captions |
| 2 | 4-11s | METHOD | 35 mm handheld | push-in 0.2 m/s for 1.4 m | NORA sets her phone on a small tabletop tripod, swaps an ORIGINAL BLACK can for an OAT VANILLA can in front of it, taps record | same window light, practical pendant | {Same can.} (pause) {Um, different first second.} | <tripod legs click, phone record chime> | (none) | captions |
| 3 | 11-18s | PRODUCT (polished) | 85 mm | slow push-in 0.05 m/s for 0.35 m | a single ORIGINAL BLACK can on the counter by the window, condensation beads; NORA's hand enters, cracks the tab, pours over ice into a short glass | soft window key, black pendant as rim, deep shadows on brick | none | <tab crack at 13s, pour, ice settling> | (none) | none |
| 4 | 18-25s | METHOD 2 | 35 mm handheld | handheld arc 25 degrees left around her | NORA rearranges cans in a grid of four rows on the counter, moves one can two spaces left, nods | window light, pendant | {The hook changes.} (pause) {The coffee doesn't.} | <cans sliding on oak, harbor gull outside> | (none) | captions |
| 5 | 25-30s | CLOSE | 50 mm | push-in 0.1 m/s for 0.5 m | NORA leans both forearms on the counter behind the row of cans, small tired smile into the lens | window light fading warmer, pendant brighter | {Black Friday's next week.} (laugh) {Let's see.} | <grinder whir in the background, then stops> | (none) | end card in edit |

## 4. References needed

**@Creator · NORA** · `clone/referencias/cast/NORA_sheet_video.webp` (same sheet as episodes 1 to 5, do not regenerate)
- Function: face, freckles, auburn messy bun, silver hoop in the left ear, oatmeal sweater and forest-green apron.
- Never inherit: grey background, flat light, sheet pose.
- Flow / Nano Banana Pro prompt (only if the sheet is lost): "Character sheet for video, three panels on flat 18% grey, totally flat light, no shadows. Left: full body front, head cropped out; center: full body from behind with the head; right: tight head-and-shoulders portrait. A 28-year-old woman, auburn hair in a low messy bun with loose strands at the temples, pale skin with freckles across nose and cheeks, green-grey eyes, a single small silver hoop in her left ear, wearing an oatmeal chunky knit sweater with sleeves pushed to the elbow under a dark forest-green canvas apron with one chest pocket, dark jeans, worn brown leather boots. No text, no logos."

**@Product · NORTHSHORE can** · `clone/referencias/product/NORTHSHORE_contract_sheet.webp` (same sheet as episodes 1 to 5)
- Function: can shape, teal body, cream or pale oat band, wordmark, pull tab, scale against a hand and a mug.
- Never inherit: white sweep, studio light.
- Prompt (only if lost): "Product contract sheet on plain off-white, flat even light, five views: front, side, back, held in an adult hand, next to a coffee mug for scale. A 12 fl oz slim aluminum can, about 16 cm tall and 5.8 cm wide, matte deep-teal body, a cream horizontal band around the middle third with a thin single wave line in teal and the wordmark NORTHSHORE in tall condensed teal capitals, black pull tab, brushed silver rims. Add a second can in the OAT VANILLA version with a pale oat band and the same layout. No other text."

**@Location · Northshore shop, morning plate** · `clone/referencias/location/NORTHSHORE_shop_morning.webp`
- Function: brick wall, oak counter with grinder and cold-brew tower, steel shelf of cans, multi-pane harbor window, black pendant.
- Never inherit: the plate's emptiness of props on the counter (cans are added by the action), any readable sign.
- Prompt (only if lost): "Empty interior of a tiny coastal roastery in a Maine harbor town, vertical 9:16, exposed red-brick back wall, one long reclaimed-oak counter with a burr grinder and a glass cold-brew tower, a tall steel shelf with rows of teal cans, a large multi-pane window with grey-blue harbor light and blurred fishing boats outside, a black pendant lamp over the counter. Morning light. No people, no readable text or signs."

**Start frame test (free, Flow / Nano Banana Pro):** Shot 4 first frame, the hardest one: NORA behind a grid of cans, every label facing camera. Check that NORTHSHORE reads correctly on the front row, no can grows a second band, and both SKUs keep their band color. If the grid melts, reduce to three rows in the prompt before spending Seedance.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 documentary brand episode for Northshore Cold Brew, cut hard between five camera positions, all sound (dialogue, foley, ambience) native and in sync. No music, no score.
@Creator is the identity and wardrobe reference for NORA: a 28-year-old woman, auburn hair in a low messy bun with loose strands at the temples, pale skin with freckles across nose and cheeks, green-grey eyes, a single small silver hoop in her left ear; wearing an oatmeal chunky knit sweater with sleeves pushed to the elbow under a dark forest-green canvas apron with one chest pocket, dark jeans, worn brown leather boots. Never inherit the sheet's grey or flat light.
@Product PRODUCT CONTRACT, non-negotiable: a 12 fl oz slim aluminum can, about 16 cm tall and 5.8 cm wide, about the length of an adult hand from wrist to fingertip; matte deep-teal body; a cream horizontal band around the middle third with a thin single wave line drawn in teal and the wordmark NORTHSHORE in tall condensed teal capitals; black pull tab; brushed silver top and bottom rims. Two SKUs only: ORIGINAL BLACK (cream band) and OAT VANILLA (pale oat band, same layout). Never redesigned, label always facing camera when shown, no extra text.
@Location is the Northshore shop: a tiny coastal roastery in a fictional Maine harbor town. Exposed red-brick back wall, one long reclaimed-oak counter with a burr grinder and a glass cold-brew tower, a tall steel shelf with rows of the teal cans, a large multi-pane window with grey-blue harbor light and blurred fishing boats outside, black pendant lamp over the counter. Any incidental signage generic and unreadable.
Handheld shots 1, 2, 4: handheld, autofocus breathing, brief exposure shifts, light compression texture, all movement from hand inertia and breathing.

PART 2 · SHOTS
Shot 1 [0-4s]. 28 mm, handheld drift right 0.2 m/s for 0.8 m. NORA slides the last can into a row on the counter, looks up into the lens. Line 1. Cut.
Shot 2 [4-11s]. 35 mm, push-in 0.2 m/s for 1.4 m. She sets a phone on a mini tripod, swaps an ORIGINAL BLACK can for an OAT VANILLA can in front of it, taps the phone. Line 2. Cut.
Shot 3 [11-18s]. 85 mm, locked tripod, push-in 0.05 m/s for 0.35 m. One ORIGINAL BLACK can by the window, condensation beads; her hand cracks the tab, pours over ice into a short glass. Pendant rim light. Cut.
Shot 4 [18-25s]. 35 mm, handheld arc 25 degrees left. NORA arranges cans in a four-row grid, moves one can two spaces left, nods. Line 3. Cut.
Shot 5 [25-30s]. 50 mm, push-in 0.1 m/s for 0.5 m. Forearms on the counter, tired smile into the lens. Line 4.
Dialogue, American English, verbatim, in order:
1. "Twenty versions of one ad. Today. Just me."
2. "Same can." (pause) "Um, different first second."
3. "The hook changes." (pause) "The coffee doesn't."
4. "Black Friday's next week." (short laugh) "Let's see."
Sound, native: can tapping oak at 1s; tripod click at 5s; tab crack, pour and ice at 13s; a gull outside at 21s; grinder whir behind line 4.
Style: 28 to 85 mm, overcast window light, fine 16 mm grain, cleaner on shot 3.
Negatives: no on-screen text, no watermarks, no logos other than the product label; no extra people looking into the lens; the product never changes shape or label; no medical or before/after claims; no readable phone screen, no notes or charts, no numbers anywhere.
Count of NORA in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame other than the product label: zero.
```

## 6. Pre-generation checklist

- [x] One camera movement per shot? **Yes:** drift, push-in, slow push-in, arc, push-in.
- [x] Concrete physics? **Yes:** sliding a can, swapping SKUs in front of a tripod, cracking the tab, moving one can two spaces left.
- [x] Shots fit the time? **Yes:** 5 shots, one location, shortest 4s.
- [x] Lines up to 12 words, mouth only where needed? **Yes:** max 8 words; shot 3 has no speech.
- [x] Every @reference has a function and never inherit clause? **Yes.**
- [x] Identity block, product contract and @Location identical to the bible and to episodes 1 to 5? **Yes:** pasted verbatim.
- [x] Empty adjectives removed? **Yes.**
- [x] Speech language defined? **Yes:** American English.
- [x] "No music" written? **Yes.**
- [x] Screen text moved to edit? **Yes:** the episode card and captions are CapCut only; the phone screen is never readable.
- [x] House rules? **Yes:** no metrics, Marcos off screen, no dash, one adult.

## 7. Edit (CapCut)

1. **0.0-1.5s · episode card:** "THE BRAND · Ep. 6" in Archivo Black over b-roll **A04** (gimbal and storyboard top-down), kicker "BLACK FRIDAY PREP" in mono Golden.
2. **1.5-31.5s · the generation.** Transcript removes only the dead air after "Same can."
3. **Optional 1s inserts** between shot 2 and 3: **A06** (storyboard macro with a pen) as the "planning" beat; **C05** (plain can on turntable) only as a fallback if Shot 3 fails, with a teal color match.
4. **Music:** soft lo-fi guitar loop around 88 BPM, Auto mark beats, cuts on beat 1, ducked under speech. Same track family as the earlier episodes for series recognition.
5. **Captions:** word by word, Archivo Black white, black outline, Pop on "TWENTY", "HOOK", "COFFEE", scale 60 → 118 → 100.
6. **Watermark:** white monogram top right, 35%.
7. **End card:** lockup, "Prompts free at marcosmaia.ai/prompts · DM BRIEF", plus "Ep. 7 next Saturday" in mono under it.

## 8. Captions

**Instagram / Facebook**
```
Ep. 6. Twenty versions of one ad, in one day, with one person.

A variant isn't a new ad. It's a new first second.
Same can, same counter, same founder.
What changes: what you see and hear before the can shows up.
Sound first. Hand first. Silence first. Can first.
Next Saturday: Black Friday weekend, and the three we'd bet on.

Prompt free at marcosmaia.ai/prompts
Fictional brand. Made with AI.
#thebrand #aiads #blackfriday #creativetesting #seedance
```

**TikTok**
```
ep 6: twenty versions of one ad, one person, one day
a variant is a new first second, not a new ad
fictional brand, made with AI · follow for ep 7
#thebrand #aiads #blackfriday
```

**YouTube Short**
- Title: `THE BRAND Ep. 6: 20 ad variants in one day (AI brand series)`
- Description: `A fictional cold brew brand built with AI, one episode a week. This week: variants are new openings, not new ads. Prompts free at marcosmaia.ai/prompts`

## 9. BD018 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD018 · screen rec · AD018`
- **Recording rule:** only the browser tab or CapCut window, never the full screen.

**What Marcos records**
1. The three fixed references being attached (NORA, can contract, shop plate), with a 2s hover on each to show they are the same files as episode 1.
2. Pasting the prompt; scroll stops on PART 1 (the block that never changes across episodes).
3. Scroll to PART 2 (the only block that changes this week).
4. Generate and the wait.
5. The result, then a side-by-side in a second tab with a frame from episode 1 to show NORA and the can unchanged.
6. Failure, if any (a label melting in the grid shot), paused for 3s.

**Claude's edit plan**
- Wait at 8x; zoom on "PART 1 · WORLD" with a label "same every week" and on "PART 2 · SHOTS" with "new every week".
- Blur credits, account e-mail and any file path with personal folder names.
- Close on the finished episode for 5s and the end card.

**VO (Marcos, first person, about 55s)**
```
Episode six. Nora makes twenty versions of one ad.
Here's how I keep her the same person for six weeks.
Part one of the prompt never changes. Nora's identity block, word for word.
The can's product contract, word for word. The shop, word for word.
I paste it. I don't rewrite it. Rewriting is how faces drift.
Part two is the only thing that changes. This week's five shots.
Same three reference files every episode. Same sheet, same can, same plate.
The grid shot is the risky one. Lots of labels in one frame.
So I tested that frame first, free, in Flow, before spending a generation.
Here's the wait.
And here she is. Same freckles, same apron, same can.
The full prompt is free at marcosmaia.ai slash prompts.
```

**BD caption (IG / TikTok)**
```
Six weeks, same AI founder, same can. Here's the part of the prompt I never touch.
Full prompt free at marcosmaia.ai/prompts
Fictional brand. Made with AI.
#thebrand #aiads #buildwithme
```

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Series episode with fixed creator, product and location (PART 1 locked, PART 2 per episode)",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "attach": ["@Creator series sheet", "@Product contract sheet", "@Location plate"],
  "variables": ["[SERIES BRAND]", "[CREATOR IDENTITY BLOCK]", "[PRODUCT CONTRACT]", "[LOCATION BLOCK]", "[EPISODE PREMISE]", "[FIVE SHOT LINES]", "[DIALOGUE LIST]"],
  "tips": ["Paste PART 1 verbatim every episode; any rewording is a new character to the model.", "Test the frame with the most labels first; product grids are where labels melt."],
  "used_in": ["AD018", "BD018", "PD007"],
  "date": "2026-11-21",
  "public": true
}
```
Feeds **PD007** (closing slide: "the part I never change").

# ST007 · Black Friday ads need 7 days

Série: ST · Semana de 2026-11-16 · Sugestão: 2026-11-19 (Thu)
Redes: instagram, facebook, linkedin, tiktok

## Instagram · Facebook · LinkedIn

Black Friday is November 27.

Ad production takes 7 days. Brief me by November 20 and your 8 cinematic AI ads are ready before the busiest week of the year. $400 for 8.

After that date, your Black Friday creative is whatever you already have.

DM BRIEF.

#aiads #adcreative #aivideo #mediabuyer #ugcads #performancemarketing

## TikTok

**Title:** black friday ads need 7 days

Black Friday is November 27.

Ad production takes 7 days. Brief me by November 20 and your 8 cinematic AI ads are ready before the busiest week of the year. $400 for 8.

After that date, your Black Friday creative is whatever you already have.

DM BRIEF.

#aiads #aivideo #marketingtips #learnontiktok

# ST007 · Black Friday ads need 7 days

Série: ST · Semana de 2026-11-16 · Sugestão: 2026-11-19 (Thu)
Redes: instagram, facebook, linkedin, tiktok

## Instagram · Facebook · LinkedIn

Black Friday is November 27.

Ad production takes 7 days. Brief me by November 20 and your 8 cinematic AI ads are ready before the busiest week of the year. $400 for 8.

After that date, your Black Friday creative is whatever you already have.

DM BRIEF.

#aiads #adcreative #aivideo #mediabuyer #ugcads #performancemarketing

## TikTok

**Title:** black friday ads need 7 days

Black Friday is November 27.

Ad production takes 7 days. Brief me by November 20 and your 8 cinematic AI ads are ready before the busiest week of the year. $400 for 8.

After that date, your Black Friday creative is whatever you already have.

DM BRIEF.

#aiads #aivideo #marketingtips #learnontiktok

# YT007 · Why 8 ads beat 1 perfect ad: creative testing with Instagram Trial Reels

| Field | Value |
|---|---|
| Publish | Sat 21/11/2026 11:00 BRT · YouTube long video, 10 to 15 min, 16:9 |
| Target length | 13:00 |
| Linked ADs | AD009 SUGAR HOLLOW (3 HOOKS #1) · AD014 LOOMWELL (3 HOOKS #2) · AD015 and AD018 (THE BRAND ep5 and ep6) · BD009, BD014 |
| Seedance use | zero new Seedance: reuses AD009, AD014, AD015, AD018 |
| Playlists | DIRECTOR'S CUT + 3 HOOKS |
| isAiGeneratedContent | true |
| Talking head | 15 Veo blocks of 8s, 2:00 |

**Data rule:** this video shows the method and the metrics to read. The Trial Reel numbers of AD009 and AD014 appear only if they were recorded from Instagram insights; otherwise the screen shows the empty template. Never invent watch times.

## 1. Title options

- **Main (49 chars):** Why 8 ads beat 1 perfect ad (creative testing)
- Alt 1: How I test ad hooks for free with Instagram Trial Reels
- Alt 2: Stop polishing one ad. Test the first 3 seconds

## 2. Thumbnail brief

- **Expression and pose:** Marcos STUDIO, holding up a single index finger with a doubtful half-smile.
- **Display words:** 8 ADS > 1. Pop word: **8**.
- **Beside him:** a grid of eight small 9:16 frames from AD009 and AD014, one of them crossed out with a thin golden line.
- **Layout:** Marcos left, grid right. Background Screen. Monogram corner.

Image prompt:
```
Use the attached sheet (Marcos BASE v3) as the absolute identity reference. Wardrobe: plain black button-up, sleeves rolled below the elbow. Dark walnut desk, deep navy wall. He holds up one index finger at shoulder height, eyebrows slightly raised, a doubtful half-smile, looking at the lens. Warm golden key at 45 degrees from the left, thin blue rim on the shoulder, rest in shadow. Photoreal, 85mm. Right half of the frame empty for a grid of video frames. No text, no logos.
```

## 3. Script outline

**TH set:** Flow, Veo, Marcos BASE v3 + STUDIO. Same desk, navy wall, lamp. Medium close-up, 50mm.

### 0:00-0:20 · RESULT FIRST
The three openings of AD014 (price, scarcity, gift) back to back with A, B, C tags, then the same body once.

### 0:20-0:44 · TALKING HEAD
- **TH1** "Three openings, one body. Which one would you put money behind?" *Extend*
- **TH2** "Most people never find out. They polish one ad and hope." *Extend*
- **TH3** "Today: how I test hooks for free before any budget is spent."

### 0:44-2:40 · STEP 1 · WHY THE HOOK IS THE VARIABLE
- **On-screen title:** STEP 1 · TEST THE FIRST 3 SECONDS
- **Screen recording:** NEW Clip: a simple slide with the funnel "stop, watch, act" and the AD009 timeline in CapCut showing hook vs body.
- **VO:** "An ad has one job in the first seconds: stop the thumb. If it doesn't, the body never gets a chance. So the cheapest test is the opening. Keep the body, swap the first four seconds. One variable. If you change the hook, the music and the person at the same time, you learn nothing."

### 2:40-2:56 · TALKING HEAD
- **TH4** "One generation can give you three openings. Here's how I write it." *Extend*
- **TH5** "Same person, same outfit, same light. Only the first line changes."

### 2:56-5:00 · STEP 2 · THREE HOOKS IN ONE GENERATION
- **On-screen title:** STEP 2 · ONE TAKE, THREE ADS
- **Screen recording:** BD009 and BD014.
- **VO:** "The prompt has three shots of four seconds at the top, A, B and C, and one shared body of eighteen seconds. I write each hook with a different formula. A problem, a question, someone else's reaction. Or for Black Friday: price, scarcity, gift. Then in CapCut I duplicate the timeline and swap the opening."
- **Prompt on screen (excerpt):**
```
three alternative 4-second openings followed by one shared 18-second body ... Same face, outfit and light in every shot.
[0-4s] Shot A ... [4-8s] Shot B ... [8-12s] Shot C ... [12-21s] Shot D1 ... [21-30s] Shot D2
```

### 5:00-5:16 · TALKING HEAD
- **TH6** "Now the free part. Trial Reels go to people who don't follow you." *Extend*
- **TH7** "Strangers are the honest audience. Your followers are too kind."

### 5:16-7:30 · STEP 3 · TRIAL REELS AS A FREE TEST
- **On-screen title:** STEP 3 · TRIAL REELS
- **Screen recording:** NEW Clip on `YT007 · screen rec · trial reels`: Metricool scheduling three posts as TRIAL_REEL (review mode only, nothing published on camera), then Instagram insights of one trial reel (numbers blurred if not final).
- **VO:** "I schedule A, B and C as Trial Reels, a few hours apart. Instagram shows them to non-followers first. After about three days I compare one number above the rest: how long people watched, on average. Then the shares and saves. The winner gets shared to my followers as a normal reel."
- **On screen (what to read):**
```
READ IN THIS ORDER: average watch time · % that watched past 3s · shares · saves · comments. Ignore likes.
AD014 results: [fill from insights, or leave the template]
```

### 7:30-7:46 · TALKING HEAD
- **TH8** "Organic tests aren't paid tests. But they tell you which hook to pay for first." *Extend*
- **TH9** "Then the paid test confirms it, with real budget behind it."

### 7:46-9:30 · STEP 4 · FROM TRIAL TO PAID TEST
- **On-screen title:** STEP 4 · THE PAID TEST
- **Screen recording:** NEW Clip: Meta Ads Manager structure in draft (no publish): one ad set, three ads (A, B, C), same budget, same audience.
- **VO:** "On a client account, the next step is one ad set with the three versions and an equal chance to spend. I read the hook rate and the cost per result after enough spend to mean something, not after a hundred impressions. The loser gets paused, and the winner gets a new sibling hook next week. That's why I make hooks in sets of three."

### 9:30-10:50 · FAILURE · THE TEST THAT TAUGHT NOTHING
- **On-screen title:** THIS ONE FAILED
- **Screen recording:** THE BRAND ep5 (AD015) next to ep4 (AD012).
- **What went wrong:** Northshore's first ad opened on scenery; nothing to compare it to, so it taught only "it didn't work".
- **Why:** one ad, no variants: a flop with no lesson.
- **Fix:** ep6 (AD018), 20 variants of the opening from one session.
- **VO:** "Episode four of my fictional brand had one ad. When it flopped, the only lesson was that it flopped. Episode six made twenty openings. Now a flop tells you something."

### 10:50-12:00 · CLOSING TALKING HEAD
- **TH10** "Eight good ads tested beat one perfect ad that nobody can compare." *Extend*
- **TH11** "Test the first three seconds. Keep the body. Change one thing." *Extend*
- **TH12** "Trial Reels first, paid test second, scale the winner." *Extend*
- **TH13** "Every prompt from this video is free at marcosmaia.ai/prompts." *Extend*
- **TH14** "If you want one for your product, DM me BRIEF." *Extend*
- **TH15** "Next week: how I'd spend five hundred dollars on Meta Ads."

## 4. Chapters

0:00 Three openings, one body · 0:20 Why most ads never get tested · 0:44 Test the first 3 seconds · 2:56 Three hooks, one generation · 5:16 Trial Reels as a free test · 7:46 From trial to paid test · 9:30 The test that taught nothing · 10:50 The rule

## 5. Description

```
One perfect ad can't be compared to anything. Eight good ones can. Here's how I write three hooks in one AI generation and test them for free with Instagram Trial Reels before any budget.

What you'll learn: why the hook is the variable to test, how to get three openings from one generation, what to read in Trial Reels, and how to move the winner into a paid test.

Chapters
0:00 Three openings, one body
0:20 Why most ads never get tested
0:44 Test the first 3 seconds
2:56 Three hooks, one generation
5:16 Trial Reels as a free test
7:46 From trial to paid test
9:30 The test that taught nothing
10:50 The rule

Prompts free at marcosmaia.ai/prompts
DM BRIEF on Instagram @marcosmaia.ai or WhatsApp wa.me/5511996129444?text=BRIEF

Fictional brands. Contains AI-generated content.
#CreativeTesting #MetaAds #AIads
```

## 6. Production checklist

| Who | What | Due |
|---|---|---|
| Marcos | Clips: `YT007 · screen rec · trial reels` (Metricool review mode + insights), Ads Manager draft structure; export AD009 and AD014 Trial Reel insights | Thu 19/11 |
| Claude | 15 TH blocks in Flow (about 300 credits), edit, captions, thumbnail | Thu 19/11 |
| Reuse | BD009, BD014, AD015, AD018 | ready |

## 7. Three Shorts cuts

| Code | In/out | Hook on screen | Caption | Shorts title |
|---|---|---|---|---|
| YT007-S1 | 0:00-0:44 | Which hook gets the money? | three openings, one body. comment A, B or C. | Price, scarcity or gift: which hook wins? |
| YT007-S2 | 5:16-7:30 | Free hook test: Trial Reels | how i test ad hooks on strangers before spending a cent. | Test ad hooks for free with Trial Reels |
| YT007-S3 | 9:30-10:50 | One ad teaches nothing | a flop with no variants is a flop with no lesson. | Why one perfect ad teaches you nothing |

# YT007 · Why 8 ads beat 1 perfect ad: creative testing with Instagram Trial Reels

| Field | Value |
|---|---|
| Publish | Sat 21/11/2026 11:00 BRT · YouTube long video, 10 to 15 min, 16:9 |
| Target length | 13:00 |
| Linked ADs | AD009 SUGAR HOLLOW (3 HOOKS #1) · AD014 LOOMWELL (3 HOOKS #2) · AD015 and AD018 (THE BRAND ep5 and ep6) · BD009, BD014 |
| Seedance use | zero new Seedance: reuses AD009, AD014, AD015, AD018 |
| Playlists | DIRECTOR'S CUT + 3 HOOKS |
| isAiGeneratedContent | true |
| Talking head | 15 Veo blocks of 8s, 2:00 |

**Data rule:** this video shows the method and the metrics to read. The Trial Reel numbers of AD009 and AD014 appear only if they were recorded from Instagram insights; otherwise the screen shows the empty template. Never invent watch times.

## 1. Title options

- **Main (49 chars):** Why 8 ads beat 1 perfect ad (creative testing)
- Alt 1: How I test ad hooks for free with Instagram Trial Reels
- Alt 2: Stop polishing one ad. Test the first 3 seconds

## 2. Thumbnail brief

- **Expression and pose:** Marcos STUDIO, holding up a single index finger with a doubtful half-smile.
- **Display words:** 8 ADS > 1. Pop word: **8**.
- **Beside him:** a grid of eight small 9:16 frames from AD009 and AD014, one of them crossed out with a thin golden line.
- **Layout:** Marcos left, grid right. Background Screen. Monogram corner.

Image prompt:
```
Use the attached sheet (Marcos BASE v3) as the absolute identity reference. Wardrobe: plain black button-up, sleeves rolled below the elbow. Dark walnut desk, deep navy wall. He holds up one index finger at shoulder height, eyebrows slightly raised, a doubtful half-smile, looking at the lens. Warm golden key at 45 degrees from the left, thin blue rim on the shoulder, rest in shadow. Photoreal, 85mm. Right half of the frame empty for a grid of video frames. No text, no logos.
```

## 3. Script outline

**TH set:** Flow, Veo, Marcos BASE v3 + STUDIO. Same desk, navy wall, lamp. Medium close-up, 50mm.

### 0:00-0:20 · RESULT FIRST
The three openings of AD014 (price, scarcity, gift) back to back with A, B, C tags, then the same body once.

### 0:20-0:44 · TALKING HEAD
- **TH1** "Three openings, one body. Which one would you put money behind?" *Extend*
- **TH2** "Most people never find out. They polish one ad and hope." *Extend*
- **TH3** "Today: how I test hooks for free before any budget is spent."

### 0:44-2:40 · STEP 1 · WHY THE HOOK IS THE VARIABLE
- **On-screen title:** STEP 1 · TEST THE FIRST 3 SECONDS
- **Screen recording:** NEW Clip: a simple slide with the funnel "stop, watch, act" and the AD009 timeline in CapCut showing hook vs body.
- **VO:** "An ad has one job in the first seconds: stop the thumb. If it doesn't, the body never gets a chance. So the cheapest test is the opening. Keep the body, swap the first four seconds. One variable. If you change the hook, the music and the person at the same time, you learn nothing."

### 2:40-2:56 · TALKING HEAD
- **TH4** "One generation can give you three openings. Here's how I write it." *Extend*
- **TH5** "Same person, same outfit, same light. Only the first line changes."

### 2:56-5:00 · STEP 2 · THREE HOOKS IN ONE GENERATION
- **On-screen title:** STEP 2 · ONE TAKE, THREE ADS
- **Screen recording:** BD009 and BD014.
- **VO:** "The prompt has three shots of four seconds at the top, A, B and C, and one shared body of eighteen seconds. I write each hook with a different formula. A problem, a question, someone else's reaction. Or for Black Friday: price, scarcity, gift. Then in CapCut I duplicate the timeline and swap the opening."
- **Prompt on screen (excerpt):**
```
three alternative 4-second openings followed by one shared 18-second body ... Same face, outfit and light in every shot.
[0-4s] Shot A ... [4-8s] Shot B ... [8-12s] Shot C ... [12-21s] Shot D1 ... [21-30s] Shot D2
```

### 5:00-5:16 · TALKING HEAD
- **TH6** "Now the free part. Trial Reels go to people who don't follow you." *Extend*
- **TH7** "Strangers are the honest audience. Your followers are too kind."

### 5:16-7:30 · STEP 3 · TRIAL REELS AS A FREE TEST
- **On-screen title:** STEP 3 · TRIAL REELS
- **Screen recording:** NEW Clip on `YT007 · screen rec · trial reels`: Metricool scheduling three posts as TRIAL_REEL (review mode only, nothing published on camera), then Instagram insights of one trial reel (numbers blurred if not final).
- **VO:** "I schedule A, B and C as Trial Reels, a few hours apart. Instagram shows them to non-followers first. After about three days I compare one number above the rest: how long people watched, on average. Then the shares and saves. The winner gets shared to my followers as a normal reel."
- **On screen (what to read):**
```
READ IN THIS ORDER: average watch time · % that watched past 3s · shares · saves · comments. Ignore likes.
AD014 results: [fill from insights, or leave the template]
```

### 7:30-7:46 · TALKING HEAD
- **TH8** "Organic tests aren't paid tests. But they tell you which hook to pay for first." *Extend*
- **TH9** "Then the paid test confirms it, with real budget behind it."

### 7:46-9:30 · STEP 4 · FROM TRIAL TO PAID TEST
- **On-screen title:** STEP 4 · THE PAID TEST
- **Screen recording:** NEW Clip: Meta Ads Manager structure in draft (no publish): one ad set, three ads (A, B, C), same budget, same audience.
- **VO:** "On a client account, the next step is one ad set with the three versions and an equal chance to spend. I read the hook rate and the cost per result after enough spend to mean something, not after a hundred impressions. The loser gets paused, and the winner gets a new sibling hook next week. That's why I make hooks in sets of three."

### 9:30-10:50 · FAILURE · THE TEST THAT TAUGHT NOTHING
- **On-screen title:** THIS ONE FAILED
- **Screen recording:** THE BRAND ep5 (AD015) next to ep4 (AD012).
- **What went wrong:** Northshore's first ad opened on scenery; nothing to compare it to, so it taught only "it didn't work".
- **Why:** one ad, no variants: a flop with no lesson.
- **Fix:** ep6 (AD018), 20 variants of the opening from one session.
- **VO:** "Episode four of my fictional brand had one ad. When it flopped, the only lesson was that it flopped. Episode six made twenty openings. Now a flop tells you something."

### 10:50-12:00 · CLOSING TALKING HEAD
- **TH10** "Eight good ads tested beat one perfect ad that nobody can compare." *Extend*
- **TH11** "Test the first three seconds. Keep the body. Change one thing." *Extend*
- **TH12** "Trial Reels first, paid test second, scale the winner." *Extend*
- **TH13** "Every prompt from this video is free at marcosmaia.ai/prompts." *Extend*
- **TH14** "If you want one for your product, DM me BRIEF." *Extend*
- **TH15** "Next week: how I'd spend five hundred dollars on Meta Ads."

## 4. Chapters

0:00 Three openings, one body · 0:20 Why most ads never get tested · 0:44 Test the first 3 seconds · 2:56 Three hooks, one generation · 5:16 Trial Reels as a free test · 7:46 From trial to paid test · 9:30 The test that taught nothing · 10:50 The rule

## 5. Description

```
One perfect ad can't be compared to anything. Eight good ones can. Here's how I write three hooks in one AI generation and test them for free with Instagram Trial Reels before any budget.

What you'll learn: why the hook is the variable to test, how to get three openings from one generation, what to read in Trial Reels, and how to move the winner into a paid test.

Chapters
0:00 Three openings, one body
0:20 Why most ads never get tested
0:44 Test the first 3 seconds
2:56 Three hooks, one generation
5:16 Trial Reels as a free test
7:46 From trial to paid test
9:30 The test that taught nothing
10:50 The rule

Prompts free at marcosmaia.ai/prompts
DM BRIEF on Instagram @marcosmaia.ai or WhatsApp wa.me/5511996129444?text=BRIEF

Fictional brands. Contains AI-generated content.
#CreativeTesting #MetaAds #AIads
```

## 6. Production checklist

| Who | What | Due |
|---|---|---|
| Marcos | Clips: `YT007 · screen rec · trial reels` (Metricool review mode + insights), Ads Manager draft structure; export AD009 and AD014 Trial Reel insights | Thu 19/11 |
| Claude | 15 TH blocks in Flow (about 300 credits), edit, captions, thumbnail | Thu 19/11 |
| Reuse | BD009, BD014, AD015, AD018 | ready |

## 7. Three Shorts cuts

| Code | In/out | Hook on screen | Caption | Shorts title |
|---|---|---|---|---|
| YT007-S1 | 0:00-0:44 | Which hook gets the money? | three openings, one body. comment A, B or C. | Price, scarcity or gift: which hook wins? |
| YT007-S2 | 5:16-7:30 | Free hook test: Trial Reels | how i test ad hooks on strangers before spending a cent. | Test ad hooks for free with Trial Reels |
| YT007-S3 | 9:30-10:50 | One ad teaches nothing | a flop with no variants is a flop with no lesson. | Why one perfect ad teaches you nothing |

Black Friday week. Before I open any ad manager, a report is already on my phone.

An automation writes it every morning. It pulls every ad account and flags only what needs a human:

1. Spend at zero while campaigns say active
2. Account status other than active (unpaid invoice, disabled, grace period)
3. Ad sets above the frequency line for their niche
4. Cost per lead above the niche ceiling
5. Budgets spending for 3 days with no result

If nothing is flagged, I don't open the ad manager. If something is, I know exactly where to look.

The rules don't change in Black Friday week. The checks just matter more, because every hour of a broken campaign costs more.

#MetaAds #BlackFriday #Automation

# Stories · plano semanal reutilizável (Q4/2026)

Instagram @marcosmaia.ai, todo dia de 07/10/2026 a 03/01/2027, às 10:00 BRT (o feed sai às 13:00, então o story do dia aquece o post). Facebook espelha quando fizer sentido. Tudo em inglês. Marcar "AI info" em todo frame com conteúdo gerado.

Regras:
- 3 a 5 frames por dia. Primeiro frame sempre com texto legível em 1 segundo.
- Um sticker interativo por dia (enquete, caixa de pergunta, quiz, slider ou link).
- O destaque certo recebe o story no mesmo dia: ADS · THIS WEEK · HOW I MAKE IT · PROMPTS · PACKS (doc 48 e doc 51).
- Família real só se o Marcos quiser, nunca gerada. Rosto do Marcos é sempre real nos stories.
- Link do DM BRIEF: `wa.me/5511996129444?text=BRIEF` (trocar pelo site quando `marcosmaia.ai` estiver no ar).
- Resposta a DM BRIEF: o hook grátis sai em 24h, feito no Flow (créditos), nunca do pool de Seedance.

## Grade da semana

| Dia | Tema | Frames | Sticker | Quem produz | Destaque |
|---|---|---|---|---|---|
| **Seg** | The ad of the day | 1) 3s do AD com "NEW AD AT 1 PM" 2) o brief em 1 linha 3) "would you run it?" | Enquete: "Run it / Fix the hook" | Claude (corte do AD) | ADS |
| **Ter** | This week's news | 1) capa do WV 2) a notícia que mais importa em 1 frase 3) caixa de pergunta | Caixa: "What should I test next?" | Claude (frames do WV) | THIS WEEK |
| **Qua** | Real behind the scenes | 1) foto ou vídeo real do iPhone (mesa, tela, praia) 2) uma frase do que está sendo feito 3) o resultado parcial | Slider: "how real does this look?" | **Marcos** (filma 15 a 30s no celular) | HOW I MAKE IT |
| **Qui** | Prompt teaser / 3 HOOKS vote | Semana com 3 HOOKS: os 3 hooks em 3 frames + enquete A/B/C. Semana sem: um trecho do prompt do PD com "full prompt at 1 PM" | Enquete A/B/C ou quiz "which line controls the camera?" | Claude | PROMPTS |
| **Sex** | DM BRIEF | 1) "Send me your product, get a free hook in 24h" 2) um hook grátis entregue na semana (só com permissão de quem pediu; sem permissão, um hook de marca fictícia) 3) link BRIEF | Link BRIEF | **Marcos** (escolhe o hook e pede permissão) + Claude (arte) | PACKS |
| **Sáb** | YouTube + THE BRAND | 1) thumb do YT com sticker de link 2) 3s do episódio do THE BRAND 3) "which episode was your favorite?" | Link YouTube + enquete | Claude | ADS |
| **Dom** | Real life | 1 a 3 frames reais: praia, café, rotina de 4 horas. Sem IA, sem venda | Nenhum ou emoji slider | **Marcos** | (sem destaque) |

## Textos prontos (EN), para variar ao longo das semanas

**Seg (enquete)**
- "New ad at 1 PM. One-line brief: [BRIEF]. Would you run it?"
- "This one was one AI generation. Would you put money behind it?"

**Ter (caixa de pergunta)**
- "4 things changed this week. Ask me what any of them means for your ads."
- "What should I test next? Tool, format, hook, anything."

**Qua (bastidor)**
- "What my desk looks like while an ad renders."
- "Raw take vs what it became. Full thing at 1 PM."
- "Filming the iPhone clip for Monday's ad." (domingo anterior ao PHONE TO FILM)

**Qui**
- "Three openings, one ad. Which one stops you? A, B or C."
- "This line in the prompt controls the camera. Full prompt free at 1 PM."

**Sex (DM BRIEF)**
- "Send me your product and who buys it. I'll make you one free hook in 24h. Tap the link."
- "Made this for someone who sent BRIEF this week. Your turn."

**Sáb**
- "New tutorial on YouTube. Tap to watch."
- "THE BRAND, episode [N]. She still doesn't exist."

**Dom**
- Sem texto de venda. No máximo uma legenda curta e real ("Sunday office.").

## Datas especiais

| Data | Story |
|---|---|
| Sáb 31/10 Halloween | Bastidor do AD008 (costume shop) + enquete "trick or treat: which hook?" |
| Qui 26/11 Thanksgiving | "Happy Thanksgiving to everyone in the US" + o TG001 em 3 frames |
| Sex 27/11 Black Friday | Sem desconto. Frame "No Black Friday discount. Same free hook as every week." + link BRIEF |
| Seg 30/11 Cyber Monday | Enquete "Did your Black Friday ads hit?" (Yes / Not yet) |
| Qui 24/12 e

[...] full plan in outputs/q4/stories_q4.md

# AD019 · PHONE TO FILM #4 · WREN & CO. (iPhone gift-wrapping take into a holiday watch commercial)

- **Post:** Mon 23/11/2026 · Instagram, TikTok, Facebook at 13:00 BRT · YouTube Short at 16:00 BRT (same day)
- **Seedance budget:** 9 of 10 Seedance 2.5 x 30s for November 2026
- **Format:** 9:16 · 30s · one generation, three shots, video-to-video on the middle shot, native sound, no music in the generation
- **Linked:** BD019 · PD008 · YT006
- **Cast:** Marcos's hands from his iPhone input clip (V2V) · **Location:** his table → snowy townhouse window · **B-roll:** G05, G07
- **iPhone take to film:** Sun 22/11/2026 (see section 4)
- Fictional brand. Spec ad. AI-generated content disclosed.

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai (IG, TikTok, Facebook, YouTube Shorts). Objective: shares and saves; proof that real motion survives the AI finish; DM BRIEF from accessory brands</perfil>
  <publico>DTC accessories founder: "Holiday ads for watches all look like the same stock video. I can't afford a tabletop crew."</publico>
  <tese>Your own hands on a phone can be the motion of a premium commercial: keep the movement, replace the world and the object.</tese>
  <numeros_permitidos>none</numeros_permitidos>
  <proibido>real watch brands, prices, "Swiss", water-resistance or material claims, luxury claims, Marcos's face, tattoos redesigned, readable text outside the dial wordmark, em dash</proibido>
  <ativos>@Video1 = Marcos's iPhone take (motion reference only: camera path, hand movements, timing) · @Product = WREN & CO. watch and box contract sheet (dial, case, strap, box, scale on wrist and in hand) · setting described in text (no plate needed: one window, one desk)</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16 · CapCut desktop (plan credits)</modelo>
</brief>
```

## 2. Hooks

| # | Formula | Hook (picture + optional text in edit) | Status |
|---|---|---|---|
| H1 | Result first | Macro of the steel watch on its cream cushion, lid closing, then the split screen reveals the raw iPhone take | **CHOSEN** |
| H2 | Pattern interrupt | Split screen from frame one: left a messy table with tape, right the same hands in a snowy townhouse | A/B keep |
| H3 | Negation | Text in edit over the raw take: "This isn't a studio. It's my kitchen table." | A/B keep |
| H4 | Concrete promise | Text in edit: "My hands, my phone, a holiday watch ad." | backup |
| H5 | In medias res | Open on the tape strip being pressed down in the film, cut to raw | backup |

Why H1: the first second must already look like a paid holiday spot, so the reveal of the iPhone take lands as a surprise.

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | Music | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 0-6s | HOOK (product hero) | 100 mm macro | push-in 0.04 m/s for 0.24 m | the watch rests on a cream cushion in an open forest-green box, a hand closes the lid slowly from frame top | warm brass desk lamp from frame left, cold blue window light as rim, snow bokeh behind | none | <soft tick of the watch, lid hinge at 5s> | (none in generation) | none (split screen starts at 6s in edit) |
| 2 | 6-21s | V2V (the wrap) | as filmed (iPhone wide, top-down) | exactly the camera path of @Video1 | the same hands as filmed wrap the closed box in heavy cream paper, fold, seal with a dark-green ribbon instead of tape, place it in the center of a walnut desk | lamp key, window blue fill, steam-free calm room | none | <thick paper crinkle, fold creases, ribbon pulled tight at 18s> | (none) | split screen labels "MY IPHONE" / "THE FILM" |
| 3 | 21-30s | CLOSE | 50 mm | push-in 0.1 m/s for 0.9 m toward the window | the wrapped box on the windowsill of a brick townhouse, snow falling outside on a quiet street with warm windows | lamp spill, deep blue dusk outside | {Wren and Co.} (pause) {Wrapped once. Worn every day.} (male voice off screen) | <snow-muffled street, radiator tick> | (none) | end card in edit |

## 4. References needed

**@Video1 · Marcos's iPhone take** (PHONE TO FILM only)
- **What to film (bible):** top-down, hands wrap a small box in brown paper, fold, tape, place it in the center of the table. 15 to 20s, 9:16, 4K 30fps, steady breathing hand, good light, no other people in frame.
- **Film by:** Sun 22/11/2026. Extra notes for this ad: phone on a stand 50 cm above the table is fine, but keep it handheld if possible (the breathing is what sells "real"); plain sleeves or bare forearms; no rings or watches on the hands; trim to the best 15s before upload.
- Function: camera path, hand movements, timing. Nothing else.
- Never inherit: the brown paper, the tape, the wooden table, the kitchen light, anything in the background, the phone's color grade.

**@Product · WREN & CO. watch + box** · `clone/referencias/product/WREN_contract_sheet.webp`
- Function: case size, dial layout, wordmark under 12, strap, box color and cushion.
- Never inherit: the sheet background and its flat light.
- Flow / Nano Banana Pro prompt: "Product contract sheet on plain off-white, flat even light, five views: watch front, watch side, watch back, worn on an adult wrist, and in its open box next to a coffee mug for scale. A minimalist watch with a 38 mm brushed stainless-steel case, a white dial with thin black baton markers and no numerals, slim black hands, the wordmark WREN & CO. in small black capitals under 12 o'clock, a 20 mm black leather strap. The box is square, matte forest green, 9 cm wide, with a cream inner cushion. No other text."

**Setting (text only):** walnut desk by a tall townhouse window, brass desk lamp, snow on the outer sill.

**Start frame test (free, Flow / Nano Banana Pro):** Shot 1 first frame (watch in the box under the lamp). Check: no numerals appear on the dial, the wordmark reads WREN & CO. and nothing else, the hands are slim and black. Second test: one frame of the V2V target look (cream paper, green ribbon, walnut desk) generated from a still of @Video1, to confirm the hands keep five fingers.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 holiday commercial for Wren & Co., cut hard between three camera positions, all sound (foley, ambience, one off-screen voice) native and in sync. No music, no score.
@Video1 is the motion reference for shot 2: keep the camera path, the walk and the timing exactly as filmed, keep the hand movements frame for frame; replace only the world and the object. The same two adult hands as in @Video1; never inherit its brown paper, tape, table, room or light.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: a minimalist watch with a 38 mm brushed stainless-steel case, white dial with thin black baton markers and no numerals, slim black hands, the wordmark WREN & CO. in small black capitals under 12 o'clock, a 20 mm black leather strap; it sits on a cream cushion in a square matte forest-green box 9 cm wide, about the width of an adult palm. Same shape, label, colors and size relative to the hand, never redesigned, label facing camera when shown.
Setting: a walnut desk beside a tall brick-townhouse window at dusk, a brass desk lamp, snow on the outer sill and a quiet street of warm windows outside. Incidental signage generic and unreadable.

PART 2 · SHOTS
Shot 1 [0-6s]. 100 mm macro, push-in 0.04 m/s for 0.24 m. The watch on its cushion in the open box; a hand enters from frame top and closes the lid slowly. Warm lamp key from the left, cold window rim, snow bokeh. Cut.
Shot 2 [6-21s]. Camera exactly as in @Video1, top-down. The same hands, same timing: they wrap the closed green box in heavy cream paper, fold the ends, and where @Video1 shows tape they tie a dark-green ribbon, then place the box in the center of the walnut desk. Lamp key, blue window fill. Cut.
Shot 3 [21-30s]. 50 mm, push-in 0.1 m/s for 0.9 m toward the window. The wrapped box on the sill, snow falling on the empty street. Off-screen male voice says line 1.
Dialogue, American English, verbatim, off screen, low and close:
1. "Wren and Co." (pause) "Wrapped once. Worn every day."
Sound, native: soft watch tick from 0s; box hinge at 5s; thick paper crinkle and fold creases through shot 2; ribbon pulled tight at 18s; snow-muffled street and a radiator tick in shot 3.
Style: 50 and 100 mm, warm tungsten against blue dusk, shallow depth of field, fine 35 mm grain.
Negatives: no on-screen text, no watermarks, no logos other than the product label; no extra people looking into the lens; the product never changes shape or label; no medical or before/after claims; no faces, no numerals on the dial, no jewelry on the hands, no extra fingers.
Count of pairs of hands in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame other than the product label: zero.
```

## 6. Pre-generation checklist

- [x] One camera movement per shot? **Yes:** macro push-in, the filmed path (one continuous move), push-in to the window.
- [x] Concrete physics? **Yes:** lid closing from frame top, folding ends, ribbon tied where the tape was, box placed center.
- [x] Shots fit the time? **Yes:** 3 shots, 6s / 15s / 9s, two related places (desk and its window).
- [x] Lines up to 12 words, mouth only where needed? **Yes:** one off-screen line, 7 words, no mouth in frame.
- [x] Every @reference has a function and never inherit clause? **Yes:** @Video1 motion only, @Product contract.
- [x] Identity block repeated? **Not applicable:** no cast member; the hands are held by @Video1 and the count line.
- [x] Empty adjectives removed? **Yes:** "premium" became tungsten vs dusk, macro push-in, paper weight.
- [x] Speech language defined? **Yes:** American English.
- [x] "No music" written? **Yes.**
- [x] Screen text moved to edit? **Yes:** "MY IPHONE" and "THE FILM" labels are CapCut only.
- [x] House rules? **Yes:** fictional brand, no claims, no numbers, no dash, no face.

## 7. Edit (CapCut)

1. **0-6s · full screen:** Shot 1 (product hero).
2. **6-21s · split screen:** left = raw iPhone take (@Video1, trimmed to the same 15s, original audio muted), right = Shot 2. Labels in JetBrains Mono, Golden, top of each half: **"MY IPHONE"** (left) and **"THE FILM"** (right). Thin Sea-to-Golden fiber line as the divider. Sync on the moment the box touches the table.
3. **21-30s · full screen:** Shot 3 with the voice line.
4. **B-roll:** **G05** (kraft paper and red ribbon) as a 1s pre-roll under the hook text if the YouTube Short needs a slower start; **G07** (snowy main street) as a fallback for Shot 3 if the window shot morphs.
5. **Music:** quiet felt piano with soft bells, about 72 BPM, Auto mark beats, cut on beat 1 at 6s and 21s.
6. **Captions:** word by word for the voice line only, Archivo Black white, Pop on "WORN".
7. **Watermark:** monogram top right, 35%.
8. **End card:** lockup, "Prompts free at marcosmaia.ai/prompts · DM BRIEF".

## 8. Captions

**Instagram / Facebook**
```
Left: my hands, my phone, my kitchen table. Right: a holiday watch commercial.

Same take. Same hands. Same timing.
Video-to-video keeps the motion as filmed and swaps only the world and the object.
Tape became a ribbon. Brown paper became cream paper. The table became walnut by a snowy window.
The watch itself comes from a product contract: 38 mm case, no numerals, wordmark under 12.

DM BRIEF and I'll make you one free hook in 24h.
Fictional brand. Made with AI.
#phonetofilm #aiads #seedance #productvideo #specad
```

**TikTok**
```
my kitchen table vs a holiday watch ad
same take, same hands, only the world changed
fictional brand, made with AI · DM BRIEF
#phonetofilm #aiads #seedance
```

**YouTube Short**
- Title: `iPhone gift wrap take into a holiday watch commercial (AI)`
- Description: `Same hands, same timing, new world. Video-to-video with Seedance 2.5. Fictional brand, made with AI. Prompts free at marcosmaia.ai/prompts`

## 9. BD019 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD019 · screen rec · AD019`
- **Recording rule:** only the browser tab or CapCut window, never the full screen.

**What Marcos records**
1. The raw iPhone clip playing in the file preview (3s), then trimming it to 15s in CapCut.
2. Uploading @Video1 and the WREN contract sheet.
3. Pasting the prompt; pause on the video-to-video sentence ("keep the camera path...").
4. Generate and the wait.
5. Result playing; then Marcos scrubs shot 2 against the raw clip to show the hands match.
6. Any failure (a sixth finger, tape still visible, numerals on the dial), paused for 3s.

**Claude's edit plan**
- 8x wait; zoom on the V2V sentence and on "where @Video1 shows tape they tie a ribbon".
- Blur credits, e-mail and the local file path.
- End with the split screen from the final ad and the end card.

**VO (Marcos, first person, about 60s)**
```
I wrapped a box on my kitchen table and filmed it on my phone. Fifteen seconds.
That's the whole shoot.
The clip goes in as a motion reference. Camera path, hands, timing. Nothing else.
The prompt says it plainly. Keep the hand movements frame for frame.
Replace only the world and the object.
Then I map each object. Where the clip has tape, she gets a ribbon.
Brown paper becomes cream paper. My table becomes walnut by a snowy window.
The watch comes from a product contract. Thirty-eight millimeter case. No numerals.
Here's the wait.
And here's the split. Same hands. Same rhythm. Different world.
That's why it doesn't look like generic AI. The motion is real.
Full prompt free at marcosmaia.ai slash prompts.
```

**BD caption (IG / TikTok)**
```
How a 15s kitchen-table clip became a holiday watch ad. The object map is the trick.
Full prompt free at marcosmaia.ai/prompts
Fictional brand. Made with AI.
#phonetofilm #seedance #buildwithme
```

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Phone to film: tabletop hands take into a product commercial (V2V middle shot + 2 generated shots)",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "attach": ["@Video1 phone take, 15s, top-down hands", "@Product contract sheet"],
  "variables": ["[BRAND NAME]", "[PRODUCT CONTRACT]", "[OBJECT MAP: filmed object → film object]", "[NEW SETTING x3 details]", "[VOICE LINE]"],
  "tips": ["Write an object map: every object in your clip gets a named replacement, or the model keeps it.", "Trim the phone take to the exact seconds of the V2V shot before uploading."],
  "used_in": ["AD019", "BD019", "PD008"],
  "date": "2026-11-23",
  "public": true
}
```
Feeds **PD008** (week of 23/11): slide 2 = the V2V sentence, slide 3 = the object map, slide 4 = the split screen frame.

# YT007 · Why 8 ads beat 1 perfect ad: creative testing with Instagram Trial Reels

| Field | Value |
|---|---|
| Publish | Sat 21/11/2026 11:00 BRT · YouTube long video, 10 to 15 min, 16:9 |
| Target length | 13:00 |
| Linked ADs | AD009 SUGAR HOLLOW (3 HOOKS #1) · AD014 LOOMWELL (3 HOOKS #2) · AD015 and AD018 (THE BRAND ep5 and ep6) · BD009, BD014 |
| Seedance use | zero new Seedance: reuses AD009, AD014, AD015, AD018 |
| Playlists | DIRECTOR'S CUT + 3 HOOKS |
| isAiGeneratedContent | true |
| Talking head | 15 Veo blocks of 8s, 2:00 |

**Data rule:** this video shows the method and the metrics to read. The Trial Reel numbers of AD009 and AD014 appear only if they were recorded from Instagram insights; otherwise the screen shows the empty template. Never invent watch times.

## 1. Title options

- **Main (49 chars):** Why 8 ads beat 1 perfect ad (creative testing)
- Alt 1: How I test ad hooks for free with Instagram Trial Reels
- Alt 2: Stop polishing one ad. Test the first 3 seconds

## 2. Thumbnail brief

- **Expression and pose:** Marcos STUDIO, holding up a single index finger with a doubtful half-smile.
- **Display words:** 8 ADS > 1. Pop word: **8**.
- **Beside him:** a grid of eight small 9:16 frames from AD009 and AD014, one of them crossed out with a thin golden line.
- **Layout:** Marcos left, grid right. Background Screen. Monogram corner.

Image prompt:
```
Use the attached sheet (Marcos BASE v3) as the absolute identity reference. Wardrobe: plain black button-up, sleeves rolled below the elbow. Dark walnut desk, deep navy wall. He holds up one index finger at shoulder height, eyebrows slightly raised, a doubtful half-smile, looking at the lens. Warm golden key at 45 degrees from the left, thin blue rim on the shoulder, rest in shadow. Photoreal, 85mm. Right half of the frame empty for a grid of video frames. No text, no logos.
```

## 3. Script outline

**TH set:** Flow, Veo, Marcos BASE v3 + STUDIO. Same desk, navy wall, lamp. Medium close-up, 50mm.

### 0:00-0:20 · RESULT FIRST
The three openings of AD014 (price, scarcity, gift) back to back with A, B, C tags, then the same body once.

### 0:20-0:44 · TALKING HEAD
- **TH1** "Three openings, one body. Which one would you put money behind?" *Extend*
- **TH2** "Most people never find out. They polish one ad and hope." *Extend*
- **TH3** "Today: how I test hooks for free before any budget is spent."

### 0:44-2:40 · STEP 1 · WHY THE HOOK IS THE VARIABLE
- **On-screen title:** STEP 1 · TEST THE FIRST 3 SECONDS
- **Screen recording:** NEW Clip: a simple slide with the funnel "stop, watch, act" and the AD009 timeline in CapCut showing hook vs body.
- **VO:** "An ad has one job in the first seconds: stop the thumb. If it doesn't, the body never gets a chance. So the cheapest test is the opening. Keep the body, swap the first four seconds. One variable. If you change the hook, the music and the person at the same time, you learn nothing."

### 2:40-2:56 · TALKING HEAD
- **TH4** "One generation can give you three openings. Here's how I write it." *Extend*
- **TH5** "Same person, same outfit, same light. Only the first line changes."

### 2:56-5:00 · STEP 2 · THREE HOOKS IN ONE GENERATION
- **On-screen title:** STEP 2 · ONE TAKE, THREE ADS
- **Screen recording:** BD009 and BD014.
- **VO:** "The prompt has three shots of four seconds at the top, A, B and C, and one shared body of eighteen seconds. I write each hook with a different formula. A problem, a question, someone else's reaction. Or for Black Friday: price, scarcity, gift. Then in CapCut I duplicate the timeline and swap the opening."
- **Prompt on screen (excerpt):**
```
three alternative 4-second openings followed by one shared 18-second body ... Same face, outfit and light in every shot.
[0-4s] Shot A ... [4-8s] Shot B ... [8-12s] Shot C ... [12-21s] Shot D1 ... [21-30s] Shot D2
```

### 5:00-5:16 · TALKING HEAD
- **TH6** "Now the free part. Trial Reels go to people who don't follow you." *Extend*
- **TH7** "Strangers are the honest audience. Your followers are too kind."

### 5:16-7:30 · STEP 3 · TRIAL REELS AS A FREE TEST
- **On-screen title:** STEP 3 · TRIAL REELS
- **Screen recording:** NEW Clip on `YT007 · screen rec · trial reels`: Metricool scheduling three posts as TRIAL_REEL (review mode only, nothing published on camera), then Instagram insights of one trial reel (numbers blurred if not final).
- **VO:** "I schedule A, B and C as Trial Reels, a few hours apart. Instagram shows them to non-followers first. After about three days I compare one number above the rest: how long people watched, on average. Then the shares and saves. The winner gets shared to my followers as a normal reel."
- **On screen (what to read):**
```
READ IN THIS ORDER: average watch time · % that watched past 3s · shares · saves · comments. Ignore likes.
AD014 results: [fill from insights, or leave the template]
```

### 7:30-7:46 · TALKING HEAD
- **TH8** "Organic tests aren't paid tests. But they tell you which hook to pay for first." *Extend*
- **TH9** "Then the paid test confirms it, with real budget behind it."

### 7:46-9:30 · STEP 4 · FROM TRIAL TO PAID TEST
- **On-screen title:** STEP 4 · THE PAID TEST
- **Screen recording:** NEW Clip: Meta Ads Manager structure in draft (no publish): one ad set, three ads (A, B, C), same budget, same audience.
- **VO:** "On a client account, the next step is one ad set with the three versions and an equal chance to spend. I read the hook rate and the cost per result after enough spend to mean something, not after a hundred impressions. The loser gets paused, and the winner gets a new sibling hook next week. That's why I make hooks in sets of three."

### 9:30-10:50 · FAILURE · THE TEST THAT TAUGHT NOTHING
- **On-screen title:** THIS ONE FAILED
- **Screen recording:** THE BRAND ep5 (AD015) next to ep4 (AD012).
- **What went wrong:** Northshore's first ad opened on scenery; nothing to compare it to, so it taught only "it didn't work".
- **Why:** one ad, no variants: a flop with no lesson.
- **Fix:** ep6 (AD018), 20 variants of the opening from one session.
- **VO:** "Episode four of my fictional brand had one ad. When it flopped, the only lesson was that it flopped. Episode six made twenty openings. Now a flop tells you something."

### 10:50-12:00 · CLOSING TALKING HEAD
- **TH10** "Eight good ads tested beat one perfect ad that nobody can compare." *Extend*
- **TH11** "Test the first three seconds. Keep the body. Change one thing." *Extend*
- **TH12** "Trial Reels first, paid test second, scale the winner." *Extend*
- **TH13** "Every prompt from this video is free at marcosmaia.ai/prompts." *Extend*
- **TH14** "If you want one for your product, DM me BRIEF." *Extend*
- **TH15** "Next week: how I'd spend five hundred dollars on Meta Ads."

## 4. Chapters

0:00 Three openings, one body · 0:20 Why most ads never get tested · 0:44 Test the first 3 seconds · 2:56 Three hooks, one generation · 5:16 Trial Reels as a free test · 7:46 From trial to paid test · 9:30 The test that taught nothing · 10:50 The rule

## 5. Description

```
One perfect ad can't be compared to anything. Eight good ones can. Here's how I write three hooks in one AI generation and test them for free with Instagram Trial Reels before any budget.

What you'll learn: why the hook is the variable to test, how to get three openings from one generation, what to read in Trial Reels, and how to move the winner into a paid test.

Chapters
0:00 Three openings, one body
0:20 Why most ads never get tested
0:44 Test the first 3 seconds
2:56 Three hooks, one generation
5:16 Trial Reels as a free test
7:46 From trial to paid test
9:30 The test that taught nothing
10:50 The rule

Prompts free at marcosmaia.ai/prompts
DM BRIEF on Instagram @marcosmaia.ai or WhatsApp wa.me/5511996129444?text=BRIEF

Fictional brands. Contains AI-generated content.
#CreativeTesting #MetaAds #AIads
```

## 6. Production checklist

| Who | What | Due |
|---|---|---|
| Marcos | Clips: `YT007 · screen rec · trial reels` (Metricool review mode + insights), Ads Manager draft structure; export AD009 and AD014 Trial Reel insights | Thu 19/11 |
| Claude | 15 TH blocks in Flow (about 300 credits), edit, captions, thumbnail | Thu 19/11 |
| Reuse | BD009, BD014, AD015, AD018 | ready |

## 7. Three Shorts cuts

| Code | In/out | Hook on screen | Caption | Shorts title |
|---|---|---|---|---|
| YT007-S1 | 0:00-0:44 | Which hook gets the money? | three openings, one body. comment A, B or C. | Price, scarcity or gift: which hook wins? |
| YT007-S2 | 5:16-7:30 | Free hook test: Trial Reels | how i test ad hooks on strangers before spending a cent. | Test ad hooks for free with Trial Reels |
| YT007-S3 | 9:30-10:50 | One ad teaches nothing | a flop with no variants is a flop with no lesson. | Why one perfect ad teaches you nothing |

# AD018 · THE BRAND Ep. 6 · NORTHSHORE COLD BREW (Black Friday prep: 20 ad variants in one day)

- **Post:** Sat 21/11/2026 · Instagram, TikTok, Facebook at 13:00 BRT · YouTube Short at 16:00 BRT (same day)
- **Seedance budget:** 8 of 10 Seedance 2.5 x 30s for November 2026
- **Format:** 9:16 · 30s · one generation, five shots, native sound, no music in the generation
- **Linked:** BD018 · PD007 · YT007
- **Cast:** NORA · **Location:** @Location (Northshore shop), cans lined up on the counter · **B-roll:** A04, A06, C05
- Fictional brand. Spec ad. AI-generated content disclosed.

**Season arc position:** ep5 was the flop and what changed. Ep6 is the response: one product, many first seconds. Ep7 is Black Friday weekend. This episode shows the method (variants are new openings, not new ads) and never shows results.

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai, THE BRAND series. Objective: retention across episodes and follows; secondary DM BRIEF from DTC founders</perfil>
  <publico>Solo DTC founder before Black Friday: "I have one product and one week. How many ads do I even need?"</publico>
  <tese>A variant is a new first second, not a new ad: same can, same counter, different opening.</tese>
  <numeros_permitidos>none (the episode title's "20 variants" is a creative count, never a performance metric)</numeros_permitidos>
  <proibido>ROAS, sales, follower counts, views, "it worked", prices, discounts, real brands, Marcos inside the generation, readable notes or screens, em dash</proibido>
  <ativos>@Creator = NORA sheet (identity and locked wardrobe) · @Product = NORTHSHORE can contract sheet (both SKUs, scale in hand) · @Location = Northshore shop plate, morning light (layout, brick, window, shelf)</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16 · CapCut desktop (plan credits)</modelo>
</brief>
```

## 2. Hooks

| # | Formula | Hook line (NORA) | Status |
|---|---|---|---|
| H1 | Concrete promise | "Twenty versions of one ad. Today. Just me." | **CHOSEN** |
| H2 | Negation | "I'm not making a new ad for Black Friday." | A/B keep |
| H3 | In medias res | (mid-take, to the phone) "Okay, version eleven. Can first, no talking." | A/B keep |
| H4 | Specific pain | "One product, one week, and every ad I have looks the same." | backup |
| H5 | Pattern interrupt | (she knocks a row of cans like dominoes, catches the last one) "Black Friday prep." | backup |

Why H1: it names a task every founder dreads, and the number is a workload, not a result.

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | Music | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 0-4s | HOOK | 28 mm handheld | handheld drift right 0.2 m/s for 0.8 m | NORA slides the last can into a long row on the oak counter, label out, looks up into the lens | grey-blue harbor window light from frame right, pendant on | {Twenty versions of one ad. Today. Just me.} | <can bottom taps oak> | (none in generation) | "THE BRAND · Ep. 6" card before, captions |
| 2 | 4-11s | METHOD | 35 mm handheld | push-in 0.2 m/s for 1.4 m | NORA sets her phone on a small tabletop tripod, swaps an ORIGINAL BLACK can for an OAT VANILLA can in front of it, taps record | same window light, practical pendant | {Same can.} (pause) {Um, different first second.} | <tripod legs click, phone record chime> | (none) | captions |
| 3 | 11-18s | PRODUCT (polished) | 85 mm | slow push-in 0.05 m/s for 0.35 m | a single ORIGINAL BLACK can on the counter by the window, condensation beads; NORA's hand enters, cracks the tab, pours over ice into a short glass | soft window key, black pendant as rim, deep shadows on brick | none | <tab crack at 13s, pour, ice settling> | (none) | none |
| 4 | 18-25s | METHOD 2 | 35 mm handheld | handheld arc 25 degrees left around her | NORA rearranges cans in a grid of four rows on the counter, moves one can two spaces left, nods | window light, pendant | {The hook changes.} (pause) {The coffee doesn't.} | <cans sliding on oak, harbor gull outside> | (none) | captions |
| 5 | 25-30s | CLOSE | 50 mm | push-in 0.1 m/s for 0.5 m | NORA leans both forearms on the counter behind the row of cans, small tired smile into the lens | window light fading warmer, pendant brighter | {Black Friday's next week.} (laugh) {Let's see.} | <grinder whir in the background, then stops> | (none) | end card in edit |

## 4. References needed

**@Creator · NORA** · `clone/referencias/cast/NORA_sheet_video.webp` (same sheet as episodes 1 to 5, do not regenerate)
- Function: face, freckles, auburn messy bun, silver hoop in the left ear, oatmeal sweater and forest-green apron.
- Never inherit: grey background, flat light, sheet pose.
- Flow / Nano Banana Pro prompt (only if the sheet is lost): "Character sheet for video, three panels on flat 18% grey, totally flat light, no shadows. Left: full body front, head cropped out; center: full body from behind with the head; right: tight head-and-shoulders portrait. A 28-year-old woman, auburn hair in a low messy bun with loose strands at the temples, pale skin with freckles across nose and cheeks, green-grey eyes, a single small silver hoop in her left ear, wearing an oatmeal chunky knit sweater with sleeves pushed to the elbow under a dark forest-green canvas apron with one chest pocket, dark jeans, worn brown leather boots. No text, no logos."

**@Product · NORTHSHORE can** · `clone/referencias/product/NORTHSHORE_contract_sheet.webp` (same sheet as episodes 1 to 5)
- Function: can shape, teal body, cream or pale oat band, wordmark, pull tab, scale against a hand and a mug.
- Never inherit: white sweep, studio light.
- Prompt (only if lost): "Product contract sheet on plain off-white, flat even light, five views: front, side, back, held in an adult hand, next to a coffee mug for scale. A 12 fl oz slim aluminum can, about 16 cm tall and 5.8 cm wide, matte deep-teal body, a cream horizontal band around the middle third with a thin single wave line in teal and the wordmark NORTHSHORE in tall condensed teal capitals, black pull tab, brushed silver rims. Add a second can in the OAT VANILLA version with a pale oat band and the same layout. No other text."

**@Location · Northshore shop, morning plate** · `clone/referencias/location/NORTHSHORE_shop_morning.webp`
- Function: brick wall, oak counter with grinder and cold-brew tower, steel shelf of cans, multi-pane harbor window, black pendant.
- Never inherit: the plate's emptiness of props on the counter (cans are added by the action), any readable sign.
- Prompt (only if lost): "Empty interior of a tiny coastal roastery in a Maine harbor town, vertical 9:16, exposed red-brick back wall, one long reclaimed-oak counter with a burr grinder and a glass cold-brew tower, a tall steel shelf with rows of teal cans, a large multi-pane window with grey-blue harbor light and blurred fishing boats outside, a black pendant lamp over the counter. Morning light. No people, no readable text or signs."

**Start frame test (free, Flow / Nano Banana Pro):** Shot 4 first frame, the hardest one: NORA behind a grid of cans, every label facing camera. Check that NORTHSHORE reads correctly on the front row, no can grows a second band, and both SKUs keep their band color. If the grid melts, reduce to three rows in the prompt before spending Seedance.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 documentary brand episode for Northshore Cold Brew, cut hard between five camera positions, all sound (dialogue, foley, ambience) native and in sync. No music, no score.
@Creator is the identity and wardrobe reference for NORA: a 28-year-old woman, auburn hair in a low messy bun with loose strands at the temples, pale skin with freckles across nose and cheeks, green-grey eyes, a single small silver hoop in her left ear; wearing an oatmeal chunky knit sweater with sleeves pushed to the elbow under a dark forest-green canvas apron with one chest pocket, dark jeans, worn brown leather boots. Never inherit the sheet's grey or flat light.
@Product PRODUCT CONTRACT, non-negotiable: a 12 fl oz slim aluminum can, about 16 cm tall and 5.8 cm wide, about the length of an adult hand from wrist to fingertip; matte deep-teal body; a cream horizontal band around the middle third with a thin single wave line drawn in teal and the wordmark NORTHSHORE in tall condensed teal capitals; black pull tab; brushed silver top and bottom rims. Two SKUs only: ORIGINAL BLACK (cream band) and OAT VANILLA (pale oat band, same layout). Never redesigned, label always facing camera when shown, no extra text.
@Location is the Northshore shop: a tiny coastal roastery in a fictional Maine harbor town. Exposed red-brick back wall, one long reclaimed-oak counter with a burr grinder and a glass cold-brew tower, a tall steel shelf with rows of the teal cans, a large multi-pane window with grey-blue harbor light and blurred fishing boats outside, black pendant lamp over the counter. Any incidental signage generic and unreadable.
Handheld shots 1, 2, 4: handheld, autofocus breathing, brief exposure shifts, light compression texture, all movement from hand inertia and breathing.

PART 2 · SHOTS
Shot 1 [0-4s]. 28 mm, handheld drift right 0.2 m/s for 0.8 m. NORA slides the last can into a row on the counter, looks up into the lens. Line 1. Cut.
Shot 2 [4-11s]. 35 mm, push-in 0.2 m/s for 1.4 m. She sets a phone on a mini tripod, swaps an ORIGINAL BLACK can for an OAT VANILLA can in front of it, taps the phone. Line 2. Cut.
Shot 3 [11-18s]. 85 mm, locked tripod, push-in 0.05 m/s for 0.35 m. One ORIGINAL BLACK can by the window, condensation beads; her hand cracks the tab, pours over ice into a short glass. Pendant rim light. Cut.
Shot 4 [18-25s]. 35 mm, handheld arc 25 degrees left. NORA arranges cans in a four-row grid, moves one can two spaces left, nods. Line 3. Cut.
Shot 5 [25-30s]. 50 mm, push-in 0.1 m/s for 0.5 m. Forearms on the counter, tired smile into the lens. Line 4.
Dialogue, American English, verbatim, in order:
1. "Twenty versions of one ad. Today. Just me."
2. "Same can." (pause) "Um, different first second."
3. "The hook changes." (pause) "The coffee doesn't."
4. "Black Friday's next week." (short laugh) "Let's see."
Sound, native: can tapping oak at 1s; tripod click at 5s; tab crack, pour and ice at 13s; a gull outside at 21s; grinder whir behind line 4.
Style: 28 to 85 mm, overcast window light, fine 16 mm grain, cleaner on shot 3.
Negatives: no on-screen text, no watermarks, no logos other than the product label; no extra people looking into the lens; the product never changes shape or label; no medical or before/after claims; no readable phone screen, no notes or charts, no numbers anywhere.
Count of NORA in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame other than the product label: zero.
```

## 6. Pre-generation checklist

- [x] One camera movement per shot? **Yes:** drift, push-in, slow push-in, arc, push-in.
- [x] Concrete physics? **Yes:** sliding a can, swapping SKUs in front of a tripod, cracking the tab, moving one can two spaces left.
- [x] Shots fit the time? **Yes:** 5 shots, one location, shortest 4s.
- [x] Lines up to 12 words, mouth only where needed? **Yes:** max 8 words; shot 3 has no speech.
- [x] Every @reference has a function and never inherit clause? **Yes.**
- [x] Identity block, product contract and @Location identical to the bible and to episodes 1 to 5? **Yes:** pasted verbatim.
- [x] Empty adjectives removed? **Yes.**
- [x] Speech language defined? **Yes:** American English.
- [x] "No music" written? **Yes.**
- [x] Screen text moved to edit? **Yes:** the episode card and captions are CapCut only; the phone screen is never readable.
- [x] House rules? **Yes:** no metrics, Marcos off screen, no dash, one adult.

## 7. Edit (CapCut)

1. **0.0-1.5s · episode card:** "THE BRAND · Ep. 6" in Archivo Black over b-roll **A04** (gimbal and storyboard top-down), kicker "BLACK FRIDAY PREP" in mono Golden.
2. **1.5-31.5s · the generation.** Transcript removes only the dead air after "Same can."
3. **Optional 1s inserts** between shot 2 and 3: **A06** (storyboard macro with a pen) as the "planning" beat; **C05** (plain can on turntable) only as a fallback if Shot 3 fails, with a teal color match.
4. **Music:** soft lo-fi guitar loop around 88 BPM, Auto mark beats, cuts on beat 1, ducked under speech. Same track family as the earlier episodes for series recognition.
5. **Captions:** word by word, Archivo Black white, black outline, Pop on "TWENTY", "HOOK", "COFFEE", scale 60 → 118 → 100.
6. **Watermark:** white monogram top right, 35%.
7. **End card:** lockup, "Prompts free at marcosmaia.ai/prompts · DM BRIEF", plus "Ep. 7 next Saturday" in mono under it.

## 8. Captions

**Instagram / Facebook**
```
Ep. 6. Twenty versions of one ad, in one day, with one person.

A variant isn't a new ad. It's a new first second.
Same can, same counter, same founder.
What changes: what you see and hear before the can shows up.
Sound first. Hand first. Silence first. Can first.
Next Saturday: Black Friday weekend, and the three we'd bet on.

Prompt free at marcosmaia.ai/prompts
Fictional brand. Made with AI.
#thebrand #aiads #blackfriday #creativetesting #seedance
```

**TikTok**
```
ep 6: twenty versions of one ad, one person, one day
a variant is a new first second, not a new ad
fictional brand, made with AI · follow for ep 7
#thebrand #aiads #blackfriday
```

**YouTube Short**
- Title: `THE BRAND Ep. 6: 20 ad variants in one day (AI brand series)`
- Description: `A fictional cold brew brand built with AI, one episode a week. This week: variants are new openings, not new ads. Prompts free at marcosmaia.ai/prompts`

## 9. BD018 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD018 · screen rec · AD018`
- **Recording rule:** only the browser tab or CapCut window, never the full screen.

**What Marcos records**
1. The three fixed references being attached (NORA, can contract, shop plate), with a 2s hover on each to show they are the same files as episode 1.
2. Pasting the prompt; scroll stops on PART 1 (the block that never changes across episodes).
3. Scroll to PART 2 (the only block that changes this week).
4. Generate and the wait.
5. The result, then a side-by-side in a second tab with a frame from episode 1 to show NORA and the can unchanged.
6. Failure, if any (a label melting in the grid shot), paused for 3s.

**Claude's edit plan**
- Wait at 8x; zoom on "PART 1 · WORLD" with a label "same every week" and on "PART 2 · SHOTS" with "new every week".
- Blur credits, account e-mail and any file path with personal folder names.
- Close on the finished episode for 5s and the end card.

**VO (Marcos, first person, about 55s)**
```
Episode six. Nora makes twenty versions of one ad.
Here's how I keep her the same person for six weeks.
Part one of the prompt never changes. Nora's identity block, word for word.
The can's product contract, word for word. The shop, word for word.
I paste it. I don't rewrite it. Rewriting is how faces drift.
Part two is the only thing that changes. This week's five shots.
Same three reference files every episode. Same sheet, same can, same plate.
The grid shot is the risky one. Lots of labels in one frame.
So I tested that frame first, free, in Flow, before spending a generation.
Here's the wait.
And here she is. Same freckles, same apron, same can.
The full prompt is free at marcosmaia.ai slash prompts.
```

**BD caption (IG / TikTok)**
```
Six weeks, same AI founder, same can. Here's the part of the prompt I never touch.
Full prompt free at marcosmaia.ai/prompts
Fictional brand. Made with AI.
#thebrand #aiads #buildwithme
```

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Series episode with fixed creator, product and location (PART 1 locked, PART 2 per episode)",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "attach": ["@Creator series sheet", "@Product contract sheet", "@Location plate"],
  "variables": ["[SERIES BRAND]", "[CREATOR IDENTITY BLOCK]", "[PRODUCT CONTRACT]", "[LOCATION BLOCK]", "[EPISODE PREMISE]", "[FIVE SHOT LINES]", "[DIALOGUE LIST]"],
  "tips": ["Paste PART 1 verbatim every episode; any rewording is a new character to the model.", "Test the frame with the most labels first; product grids are where labels melt."],
  "used_in": ["AD018", "BD018", "PD007"],
  "date": "2026-11-21",
  "public": true
}
```
Feeds **PD007** (closing slide: "the part I never change").

Three days to Black Friday. Last update before the busiest ad week of the year.

Four changes, official sources only. My advice this week is unusual: read them, note them, and test most of them in December. Changing your workflow during Black Friday week costs more than it saves.

The one exception, worth acting on now: [SYNC: WV008 key slide headline, plus why]

#AIvideo #BlackFriday

## First comment (post it right after publishing)

Sources:
[SYNC: the 4 official links from WV008]

I wrapped a small box in brown paper on my table. My phone filmed my hands. The AI turned it into a holiday watch commercial.

Phone to film #4. The folds, the tape, the pause before I set it down: all mine. The window, the snow and the watch: directed.

Why real hands keep showing up in my ads: in a feed full of perfect renders, a hand doing a small careful thing is what makes people stop.

Fictional brand (WREN & CO.), spec ad, made with AI.

Happy Thanksgiving week to everyone in the US.

#AIvideo #HolidayMarketing

## First comment (post it right after publishing)

Every prompt I use is free here: marcosmaia.ai/prompts
(Until the site is live, use: wa.me/5511996129444?text=PROMPT)

# PD008 · Dialogue with ums and pauses

Série: PD · Semana de 2026-11-23 · Sugestão: 2026-11-24 (Tue)
Redes: instagram, facebook, linkedin, tiktok

## Instagram · Facebook · LinkedIn

Clean dialogue is why your AI actor sounds like a robot.

People say um, stop mid-sentence and laugh at themselves. Write it in and the lip sync sells it.

Swipe for the structure. The variables in gold are the only parts you change.

Full prompt, free, no email: marcosmaia.ai/prompts (PL-0013).
Save this post for your next generation. Want it done for your brand? DM BRIEF.

#aiprompts #seedance #aivideo #promptengineering #adcreative #ugcads #aifilmmaking

## TikTok

**Title:** dialogue with ums and pauses

Clean dialogue is why your AI actor sounds like a robot.

People say um, stop mid-sentence and laugh at themselves. Write it in and the lip sync sells it.

Swipe for the structure. The variables in gold are the only parts you change.

Full prompt, free, no email: marcosmaia.ai/prompts (PL-0013).
Save this post for your next generation. Want it done for your brand? DM BRIEF.

#aiprompts #aivideo #seedance #learnontiktok

# PD008 · Dialogue with ums and pauses

Série: PD · Semana de 2026-11-23 · Sugestão: 2026-11-24 (Tue)
Redes: instagram, facebook, linkedin, tiktok

## Instagram · Facebook · LinkedIn

Clean dialogue is why your AI actor sounds like a robot.

People say um, stop mid-sentence and laugh at themselves. Write it in and the lip sync sells it.

Swipe for the structure. The variables in gold are the only parts you change.

Full prompt, free, no email: marcosmaia.ai/prompts (PL-0013).
Save this post for your next generation. Want it done for your brand? DM BRIEF.

#aiprompts #seedance #aivideo #promptengineering #adcreative #ugcads #aifilmmaking

## TikTok

**Title:** dialogue with ums and pauses

Clean dialogue is why your AI actor sounds like a robot.

People say um, stop mid-sentence and laugh at themselves. Write it in and the lip sync sells it.

Swipe for the structure. The variables in gold are the only parts you change.

Full prompt, free, no email: marcosmaia.ai/prompts (PL-0013).
Save this post for your next generation. Want it done for your brand? DM BRIEF.

#aiprompts #aivideo #seedance #learnontiktok

# AD019 · PHONE TO FILM #4 · WREN & CO. (iPhone gift-wrapping take into a holiday watch commercial)

- **Post:** Mon 23/11/2026 · Instagram, TikTok, Facebook at 13:00 BRT · YouTube Short at 16:00 BRT (same day)
- **Seedance budget:** 9 of 10 Seedance 2.5 x 30s for November 2026
- **Format:** 9:16 · 30s · one generation, three shots, video-to-video on the middle shot, native sound, no music in the generation
- **Linked:** BD019 · PD008 · YT006
- **Cast:** Marcos's hands from his iPhone input clip (V2V) · **Location:** his table → snowy townhouse window · **B-roll:** G05, G07
- **iPhone take to film:** Sun 22/11/2026 (see section 4)
- Fictional brand. Spec ad. AI-generated content disclosed.

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai (IG, TikTok, Facebook, YouTube Shorts). Objective: shares and saves; proof that real motion survives the AI finish; DM BRIEF from accessory brands</perfil>
  <publico>DTC accessories founder: "Holiday ads for watches all look like the same stock video. I can't afford a tabletop crew."</publico>
  <tese>Your own hands on a phone can be the motion of a premium commercial: keep the movement, replace the world and the object.</tese>
  <numeros_permitidos>none</numeros_permitidos>
  <proibido>real watch brands, prices, "Swiss", water-resistance or material claims, luxury claims, Marcos's face, tattoos redesigned, readable text outside the dial wordmark, em dash</proibido>
  <ativos>@Video1 = Marcos's iPhone take (motion reference only: camera path, hand movements, timing) · @Product = WREN & CO. watch and box contract sheet (dial, case, strap, box, scale on wrist and in hand) · setting described in text (no plate needed: one window, one desk)</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16 · CapCut desktop (plan credits)</modelo>
</brief>
```

## 2. Hooks

| # | Formula | Hook (picture + optional text in edit) | Status |
|---|---|---|---|
| H1 | Result first | Macro of the steel watch on its cream cushion, lid closing, then the split screen reveals the raw iPhone take | **CHOSEN** |
| H2 | Pattern interrupt | Split screen from frame one: left a messy table with tape, right the same hands in a snowy townhouse | A/B keep |
| H3 | Negation | Text in edit over the raw take: "This isn't a studio. It's my kitchen table." | A/B keep |
| H4 | Concrete promise | Text in edit: "My hands, my phone, a holiday watch ad." | backup |
| H5 | In medias res | Open on the tape strip being pressed down in the film, cut to raw | backup |

Why H1: the first second must already look like a paid holiday spot, so the reveal of the iPhone take lands as a surprise.

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | Music | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 0-6s | HOOK (product hero) | 100 mm macro | push-in 0.04 m/s for 0.24 m | the watch rests on a cream cushion in an open forest-green box, a hand closes the lid slowly from frame top | warm brass desk lamp from frame left, cold blue window light as rim, snow bokeh behind | none | <soft tick of the watch, lid hinge at 5s> | (none in generation) | none (split screen starts at 6s in edit) |
| 2 | 6-21s | V2V (the wrap) | as filmed (iPhone wide, top-down) | exactly the camera path of @Video1 | the same hands as filmed wrap the closed box in heavy cream paper, fold, seal with a dark-green ribbon instead of tape, place it in the center of a walnut desk | lamp key, window blue fill, steam-free calm room | none | <thick paper crinkle, fold creases, ribbon pulled tight at 18s> | (none) | split screen labels "MY IPHONE" / "THE FILM" |
| 3 | 21-30s | CLOSE | 50 mm | push-in 0.1 m/s for 0.9 m toward the window | the wrapped box on the windowsill of a brick townhouse, snow falling outside on a quiet street with warm windows | lamp spill, deep blue dusk outside | {Wren and Co.} (pause) {Wrapped once. Worn every day.} (male voice off screen) | <snow-muffled street, radiator tick> | (none) | end card in edit |

## 4. References needed

**@Video1 · Marcos's iPhone take** (PHONE TO FILM only)
- **What to film (bible):** top-down, hands wrap a small box in brown paper, fold, tape, place it in the center of the table. 15 to 20s, 9:16, 4K 30fps, steady breathing hand, good light, no other people in frame.
- **Film by:** Sun 22/11/2026. Extra notes for this ad: phone on a stand 50 cm above the table is fine, but keep it handheld if possible (the breathing is what sells "real"); plain sleeves or bare forearms; no rings or watches on the hands; trim to the best 15s before upload.
- Function: camera path, hand movements, timing. Nothing else.
- Never inherit: the brown paper, the tape, the wooden table, the kitchen light, anything in the background, the phone's color grade.

**@Product · WREN & CO. watch + box** · `clone/referencias/product/WREN_contract_sheet.webp`
- Function: case size, dial layout, wordmark under 12, strap, box color and cushion.
- Never inherit: the sheet background and its flat light.
- Flow / Nano Banana Pro prompt: "Product contract sheet on plain off-white, flat even light, five views: watch front, watch side, watch back, worn on an adult wrist, and in its open box next to a coffee mug for scale. A minimalist watch with a 38 mm brushed stainless-steel case, a white dial with thin black baton markers and no numerals, slim black hands, the wordmark WREN & CO. in small black capitals under 12 o'clock, a 20 mm black leather strap. The box is square, matte forest green, 9 cm wide, with a cream inner cushion. No other text."

**Setting (text only):** walnut desk by a tall townhouse window, brass desk lamp, snow on the outer sill.

**Start frame test (free, Flow / Nano Banana Pro):** Shot 1 first frame (watch in the box under the lamp). Check: no numerals appear on the dial, the wordmark reads WREN & CO. and nothing else, the hands are slim and black. Second test: one frame of the V2V target look (cream paper, green ribbon, walnut desk) generated from a still of @Video1, to confirm the hands keep five fingers.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 holiday commercial for Wren & Co., cut hard between three camera positions, all sound (foley, ambience, one off-screen voice) native and in sync. No music, no score.
@Video1 is the motion reference for shot 2: keep the camera path, the walk and the timing exactly as filmed, keep the hand movements frame for frame; replace only the world and the object. The same two adult hands as in @Video1; never inherit its brown paper, tape, table, room or light.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: a minimalist watch with a 38 mm brushed stainless-steel case, white dial with thin black baton markers and no numerals, slim black hands, the wordmark WREN & CO. in small black capitals under 12 o'clock, a 20 mm black leather strap; it sits on a cream cushion in a square matte forest-green box 9 cm wide, about the width of an adult palm. Same shape, label, colors and size relative to the hand, never redesigned, label facing camera when shown.
Setting: a walnut desk beside a tall brick-townhouse window at dusk, a brass desk lamp, snow on the outer sill and a quiet street of warm windows outside. Incidental signage generic and unreadable.

PART 2 · SHOTS
Shot 1 [0-6s]. 100 mm macro, push-in 0.04 m/s for 0.24 m. The watch on its cushion in the open box; a hand enters from frame top and closes the lid slowly. Warm lamp key from the left, cold window rim, snow bokeh. Cut.
Shot 2 [6-21s]. Camera exactly as in @Video1, top-down. The same hands, same timing: they wrap the closed green box in heavy cream paper, fold the ends, and where @Video1 shows tape they tie a dark-green ribbon, then place the box in the center of the walnut desk. Lamp key, blue window fill. Cut.
Shot 3 [21-30s]. 50 mm, push-in 0.1 m/s for 0.9 m toward the window. The wrapped box on the sill, snow falling on the empty street. Off-screen male voice says line 1.
Dialogue, American English, verbatim, off screen, low and close:
1. "Wren and Co." (pause) "Wrapped once. Worn every day."
Sound, native: soft watch tick from 0s; box hinge at 5s; thick paper crinkle and fold creases through shot 2; ribbon pulled tight at 18s; snow-muffled street and a radiator tick in shot 3.
Style: 50 and 100 mm, warm tungsten against blue dusk, shallow depth of field, fine 35 mm grain.
Negatives: no on-screen text, no watermarks, no logos other than the product label; no extra people looking into the lens; the product never changes shape or label; no medical or before/after claims; no faces, no numerals on the dial, no jewelry on the hands, no extra fingers.
Count of pairs of hands in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame other than the product label: zero.
```

## 6. Pre-generation checklist

- [x] One camera movement per shot? **Yes:** macro push-in, the filmed path (one continuous move), push-in to the window.
- [x] Concrete physics? **Yes:** lid closing from frame top, folding ends, ribbon tied where the tape was, box placed center.
- [x] Shots fit the time? **Yes:** 3 shots, 6s / 15s / 9s, two related places (desk and its window).
- [x] Lines up to 12 words, mouth only where needed? **Yes:** one off-screen line, 7 words, no mouth in frame.
- [x] Every @reference has a function and never inherit clause? **Yes:** @Video1 motion only, @Product contract.
- [x] Identity block repeated? **Not applicable:** no cast member; the hands are held by @Video1 and the count line.
- [x] Empty adjectives removed? **Yes:** "premium" became tungsten vs dusk, macro push-in, paper weight.
- [x] Speech language defined? **Yes:** American English.
- [x] "No music" written? **Yes.**
- [x] Screen text moved to edit? **Yes:** "MY IPHONE" and "THE FILM" labels are CapCut only.
- [x] House rules? **Yes:** fictional brand, no claims, no numbers, no dash, no face.

## 7. Edit (CapCut)

1. **0-6s · full screen:** Shot 1 (product hero).
2. **6-21s · split screen:** left = raw iPhone take (@Video1, trimmed to the same 15s, original audio muted), right = Shot 2. Labels in JetBrains Mono, Golden, top of each half: **"MY IPHONE"** (left) and **"THE FILM"** (right). Thin Sea-to-Golden fiber line as the divider. Sync on the moment the box touches the table.
3. **21-30s · full screen:** Shot 3 with the voice line.
4. **B-roll:** **G05** (kraft paper and red ribbon) as a 1s pre-roll under the hook text if the YouTube Short needs a slower start; **G07** (snowy main street) as a fallback for Shot 3 if the window shot morphs.
5. **Music:** quiet felt piano with soft bells, about 72 BPM, Auto mark beats, cut on beat 1 at 6s and 21s.
6. **Captions:** word by word for the voice line only, Archivo Black white, Pop on "WORN".
7. **Watermark:** monogram top right, 35%.
8. **End card:** lockup, "Prompts free at marcosmaia.ai/prompts · DM BRIEF".

## 8. Captions

**Instagram / Facebook**
```
Left: my hands, my phone, my kitchen table. Right: a holiday watch commercial.

Same take. Same hands. Same timing.
Video-to-video keeps the motion as filmed and swaps only the world and the object.
Tape became a ribbon. Brown paper became cream paper. The table became walnut by a snowy window.
The watch itself comes from a product contract: 38 mm case, no numerals, wordmark under 12.

DM BRIEF and I'll make you one free hook in 24h.
Fictional brand. Made with AI.
#phonetofilm #aiads #seedance #productvideo #specad
```

**TikTok**
```
my kitchen table vs a holiday watch ad
same take, same hands, only the world changed
fictional brand, made with AI · DM BRIEF
#phonetofilm #aiads #seedance
```

**YouTube Short**
- Title: `iPhone gift wrap take into a holiday watch commercial (AI)`
- Description: `Same hands, same timing, new world. Video-to-video with Seedance 2.5. Fictional brand, made with AI. Prompts free at marcosmaia.ai/prompts`

## 9. BD019 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD019 · screen rec · AD019`
- **Recording rule:** only the browser tab or CapCut window, never the full screen.

**What Marcos records**
1. The raw iPhone clip playing in the file preview (3s), then trimming it to 15s in CapCut.
2. Uploading @Video1 and the WREN contract sheet.
3. Pasting the prompt; pause on the video-to-video sentence ("keep the camera path...").
4. Generate and the wait.
5. Result playing; then Marcos scrubs shot 2 against the raw clip to show the hands match.
6. Any failure (a sixth finger, tape still visible, numerals on the dial), paused for 3s.

**Claude's edit plan**
- 8x wait; zoom on the V2V sentence and on "where @Video1 shows tape they tie a ribbon".
- Blur credits, e-mail and the local file path.
- End with the split screen from the final ad and the end card.

**VO (Marcos, first person, about 60s)**
```
I wrapped a box on my kitchen table and filmed it on my phone. Fifteen seconds.
That's the whole shoot.
The clip goes in as a motion reference. Camera path, hands, timing. Nothing else.
The prompt says it plainly. Keep the hand movements frame for frame.
Replace only the world and the object.
Then I map each object. Where the clip has tape, she gets a ribbon.
Brown paper becomes cream paper. My table becomes walnut by a snowy window.
The watch comes from a product contract. Thirty-eight millimeter case. No numerals.
Here's the wait.
And here's the split. Same hands. Same rhythm. Different world.
That's why it doesn't look like generic AI. The motion is real.
Full prompt free at marcosmaia.ai slash prompts.
```

**BD caption (IG / TikTok)**
```
How a 15s kitchen-table clip became a holiday watch ad. The object map is the trick.
Full prompt free at marcosmaia.ai/prompts
Fictional brand. Made with AI.
#phonetofilm #seedance #buildwithme
```

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Phone to film: tabletop hands take into a product commercial (V2V middle shot + 2 generated shots)",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "attach": ["@Video1 phone take, 15s, top-down hands", "@Product contract sheet"],
  "variables": ["[BRAND NAME]", "[PRODUCT CONTRACT]", "[OBJECT MAP: filmed object → film object]", "[NEW SETTING x3 details]", "[VOICE LINE]"],
  "tips": ["Write an object map: every object in your clip gets a named replacement, or the model keeps it.", "Trim the phone take to the exact seconds of the V2V shot before uploading."],
  "used_in": ["AD019", "BD019", "PD008"],
  "date": "2026-11-23",
  "public": true
}
```
Feeds **PD008** (week of 23/11): slide 2 = the V2V sentence, slide 3 = the object map, slide 4 = the split screen frame.

Happy Thanksgiving to everyone celebrating today.

I'm in Brazil, where today is a normal Thursday. It still feels like the right day for a thank you.

Seven weeks ago I changed what I do and started publishing AI ads in public, with the prompts, every few days.

What I'm grateful for:
1. Everyone who stopped to comment, vote or send a brief
2. A co-founder who runs the operation that makes all this experimenting possible
3. Clients who let me show their work

What I learned: nobody cares how an ad was made until it stops their thumb. Then they want to know everything.

Enjoy the table. Back to normal posts tomorrow.

#Thanksgiving

# Captions for pieces outside the AD, YT and news series (Q4)

Edit-only pieces: no new Seedance generation. All captions in English, checked with `tem_marca_de_ia`.

## YT001-S1 · Instagram, Facebook, TikTok · Sun 11/10/2026 13:00 BRT
Source: `youtube/YT001.md`, section 7 (cut S1).
> The trick that keeps an AI face the same in every shot: a character sheet.
> Three panels. Flat grey light. No expression.
> Expressions go in the prompt, never in the sheet.
> Full tutorial on my YouTube. Prompt free at marcosmaia.ai/prompts
> Made with AI.
> #aivideo #charactersheet #aiads

## TG001 · Thanksgiving · Thu 26/11/2026 13:00 BRT · reel 30s
Edit: 1.5s from each ad posted between 26/10 and 25/11 (AD007 to AD019), cut on the beat, card at the end "Thank you for watching. Happy Thanksgiving."
> Happy Thanksgiving to everyone in the US.
> 30 days of ads in 30 seconds. Every one made for a fictional brand, every one posted with its prompt.
> Thank you for watching, voting and sending briefs.
> Made with AI.
> #thanksgiving #aiads

No Black Friday discount from me this year.

Not because discounts are wrong. Because a discount on creative work attracts the buyer who waits for a sale, and I'd rather work with the one who needs ads now.

So today works like every other week:
1. DM me BRIEF with your product and who buys it
2. You get one free hook in 24 hours
3. If you want the full set, the AI UGC Ad Pack is 8 ads of 30 seconds for $400, delivered in 7 days

Same price as always. Same process. You judge the work before you pay anything.

#BlackFriday #AIads

# YT008 · How I'd spend $500 on Meta Ads for a cleaning company (with AI creatives)

| Field | Value |
|---|---|
| Publish | Sat 28/11/2026 11:00 BRT (Black Friday weekend) · YouTube long video, 10 to 15 min, 16:9 |
| Target length | 13:30 |
| Linked ADs | AD004 BRIGHTLANE HOME CLEANING (ONE BRIEF #2) · AD020 (THE BRAND ep7, for the "which variants get budget" logic) · BD004 |
| Seedance use | zero new Seedance: reuses AD004 and AD020 |
| Playlists | DIRECTOR'S CUT + MEDIA BUYING |
| isAiGeneratedContent | true |
| Talking head | 16 Veo blocks of 8s, 2:08 |

**Numbers rule:** the only performance numbers in this video are the real aggregates from `clientes/maiadigital.brasil/estrategia/banco_de_provas.json` (Jan 1 to Oct 5, 2026), in reais, without client names. The $500 plan is a plan, not a promise.

## 1. Title options

- **Main (60 chars):** How I'd spend $500 on Meta Ads for a cleaning company
- Alt 1: $500 Meta Ads plan for a local service business (with AI ads)
- Alt 2: A media buyer's $500 plan for a cleaning company

## 2. Thumbnail brief

- **Expression and pose:** Marcos STUDIO, calm, holding a small paper card with nothing on it toward the lens.
- **Display words:** $500 PLAN. Pop word: **$500**.
- **Beside him:** one frame of AD004 (RAY holding the towel) and a simple three-block budget bar in Sea, Golden and Sand (no numbers on the bar).
- Background Screen. Monogram corner.

Image prompt:
```
Use the attached sheet (Marcos BASE v3) as the absolute identity reference. Wardrobe: plain black button-up, sleeves rolled below the elbow. Dark walnut desk, deep navy wall. He holds a small blank white card toward the lens at chest height, calm confident expression, slight smile. Warm golden key at 45 degrees from the left, thin blue rim on the shoulder. Photoreal, 85mm. Right half clean for a video frame and a bar graphic. No text, no logos.
```

## 3. Script outline

**TH set:** Flow, Veo, Marcos BASE v3 + STUDIO, same desk and framing as YT006 and YT007.

### 0:00-0:20 · RESULT FIRST
AD004 plays (RAY: "I didn't clean this. I swear."), then a 3s card: "$500. One month. One cleaning company."

### 0:20-0:52 · TALKING HEAD
- **TH1** "If a cleaning company gave me five hundred dollars for one month, here's the plan." *Extend*
- **TH2** "Campaign structure, budget split, creatives, and what I'd read every week." *Extend*
- **TH3** "This is how I run the accounts I manage, not a promise of results." *Extend*
- **TH4** "And yes, the creative is AI. You'll see why that changes the math."

### 0:52-2:50 · STEP 1 · WHAT THE ACCOUNTS I MANAGE TAUGHT ME
- **On-screen title:** STEP 1 · THE BASELINE
- **Screen recording:** NEW Clip: a slide with the aggregates.
- **VO:** "Context first. Between January and early October, the eight Meta accounts I help run in Brazil spent about a hundred and six thousand reais and produced ten thousand and ninety seven conversions, around ten reais and fifty centavos each. Different market, different currency, so don't copy the number. Copy the habits: count every conversion type, send lead quality back to Meta, and check every morning that the account can spend."
- **On screen:**
```
8 accounts · R$106,314 spent · 10,097 conversions · R$10.53 avg cost per conversion
Window: Jan 1 to Oct 5, 2026 · Brazil · no client names
```

### 2:50-3:06 · TALKING HEAD
- **TH5** "A cleaning company sells trust in a radius. That shapes everything." *Extend*
- **TH6** "So the plan starts with the map, not the creative."

### 3:06-5:10 · STEP 2 · STRUCTURE AND BUDGET SPLIT
- **On-screen title:** STEP 2 · THE STRUCTURE
- **Screen recording:** NEW Clip on `YT008 · screen rec · ads manager draft`: Ads Manager in draft mode (no publish), one campaign, location radius around a fictional city, two ad sets.
- **VO:** "One campaign optimizing for conversations, because people book cleaners by message. Location: the service radius only. Budget for the month, roughly: most of it on one broad ad set where the creatives compete, a smaller slice on a second ad set for people who engaged with the page or watched the video. No tiny ad sets splitting five hundred dollars into nothing."
- **On screen:**
```
$500 / 30 days ≈ $16 a day
Ad set 1 · broad, service radius · ~75% · 3 to 4 creatives
Ad set 2 · engaged and video viewers · ~25% · 2 creatives
Optimization: conversations (WhatsApp / Messenger) or leads, never clicks
```

### 5:10-5:26 · TALKING HEAD
- **TH7** "Five hundred dollars can't afford one expensive video. It can afford eight ideas." *Extend*
- **TH8** "That's where AI creative changes the math for a small budget."

### 5:26-7:30 · STEP 3 · THE CREATIVES
- **On-screen title:** STEP 3 · 4 CREATIVES, 3 HOOKS EACH
- **Screen recording:** BD004 plus the AD004 hook table.
- **VO:** "For the first month I'd launch four creatives. The 'I didn't clean this' ad, a version opening on the towel, a version opening on the Saturday line, and one simple static. Each one with three hooks ready on the shelf. When frequency climbs past three, I swap the first three seconds, not the whole ad."

### 7:30-9:20 · STEP 4 · WHAT I READ EVERY WEEK
- **On-screen title:** STEP 4 · THE WEEKLY READ
- **Screen recording:** NEW Clip: a weekly checklist in ClickUp.
- **VO:** "Every week, in this order. Can the account spend: status active, payment fine, no expired end dates. Are conversations being counted: click to WhatsApp doesn't fire a lead event, so if you only count leads, a working account looks dead. Frequency. Cost per conversation. And the part people skip: did the conversations become booked cleanings? That answer goes back into the account."
- **On screen:**
```
1 account status + spend > 0 · 2 conversations counted (messaging_conversation_started) · 3 frequency < 3 · 4 cost per conversation · 5 booked jobs (from the owner) → back to Meta
```

### 9:20-10:40 · FAILURE · THE ACCOUNT THAT LOOKED DEAD
- **On-screen title:** THIS ONE FAILED
- **Screen recording:** slide with the anonymized case.
- **What went wrong:** an account in our operation showed R$334 spent and zero results.
- **Why:** click-to-WhatsApp campaigns don't fire a lead event; reports counted only leads.
- **Fix:** count "messaging conversation started" as the conversion.
- **VO:** "Real case. Three hundred thirty four reais, zero results on the report. The ads were working. The report couldn't see WhatsApp conversations. If I'd trusted the dashboard, I'd have killed a working campaign."

### 10:40-11:00 · TALKING HEAD
- **TH9** "Month one is for learning which creative earns conversations." *Extend*
- **TH10** "Month two is where the budget follows the winner."

### 11:00-12:00 · STEP 5 · MONTH TWO
- **On-screen title:** STEP 5 · WHAT CHANGES IN MONTH TWO
- **VO:** "Pause the two weakest creatives. Give the winner two new hooks. If booked jobs come back from the owner, start sending them as quality signals. Only then think about more budget."

### 12:00-13:04 · CLOSING TALKING HEAD
- **TH11** "Five hundred dollars, one campaign, two ad sets, four creatives with spare hooks." *Extend*
- **TH12** "Count conversations, check the account daily, and swap hooks before ads die." *Extend*
- **TH13** "It's a plan, not a promise. Your market decides the numbers." *Extend*
- **TH14** "Every prompt from this video is free at marcosmaia.ai/prompts." *Extend*
- **TH15** "If you want one for your product, DM me BRIEF." *Extend*
- **TH16** "Next week: how to stop AI from redesigning your packaging."

## 4. Chapters

0:00 $500, one month, one cleaning company · 0:20 The plan · 0:52 What the accounts I manage taught me · 3:06 Structure and budget split · 5:26 The creatives · 7:30 What I read every week · 9:20 The account that looked dead · 11:00 Month two · 12:00 Recap

## 5. Description

```
If a cleaning company gave me $500 for one month of Meta Ads, this is the plan: structure, budget split, AI creatives with spare hooks, and the weekly checklist I use on real accounts.

What you'll learn: how to structure a small local budget, why conversations beat clicks as the goal, how AI creative changes small budget testing, and the reporting mistake that makes working accounts look dead.

Chapters
0:00 $500, one month, one cleaning company
0:20 The plan
0:52 What the accounts I manage taught me
3:06 Structure and budget split
5:26 The creatives
7:30 What I read every week
9:20 The account that looked dead
11:00 Month two
12:00 Recap

This is a plan, not a promise of results.
Prompts free at marcosmaia.ai/prompts
DM BRIEF on Instagram @marcosmaia.ai or WhatsApp wa.me/5511996129444?text=BRIEF

Fictional brands. Contains AI-generated content.
#MetaAds #MediaBuying #LocalBusiness
```

## 6. Production checklist

| Who | What | Due |
|---|---|---|
| Marcos | Clips: Ads Manager draft structure (nothing published), ClickUp weekly checklist; review the aggregates slide | Thu 26/11 (Thanksgiving: record Wed 25/11) |
| Claude | 16 TH blocks in Flow (about 320 credits), slides with banco_de_provas numbers, edit, thumbnail | Thu 26/11 |
| Reuse | BD004, AD020 | ready |

## 7. Three Shorts cuts

| Code | In/out | Hook on screen | Caption | Shorts title |
|---|---|---|---|---|
| YT008-S1 | 3:06-5:10 | $500 Meta Ads structure | one campaign, two ad sets, no tiny budgets split into nothing. | How I'd structure $500 of Meta Ads |
| YT008-S2 | 9:20-10:40 | R$334 spent, zero results? | the ads worked. the report couldn't see whatsapp conversations. | The report that made working ads look dead |
| YT008-S3 | 5:26-7:30 | Swap hooks, not ads | when frequency passes 3, change the first 3 seconds. | Fix ad fatigue by swapping the hook |

# AD020 · THE BRAND ep. 7 · NORTHSHORE COLD BREW ("Black Friday weekend: the three variants we'd scale, and why")

- **Post:** Sat 28/11/2026 · Instagram, TikTok and Facebook 13:00 BRT · YouTube Short 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for November 2026 (slot 10)
- **Format:** 9:16 · 30s · native sound, no music
- **Linked:** BD020 · PD008 · YT008 · LinkedIn LI043
- Fictional brand. Spec ad. AI-generated content disclosed. Arc: ep6 20 variants (AD018) → **ep7 Black Friday weekend** → ep8 three decisions (AD023).

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: media buyer logic in the series during Black Friday weekend.</perfil>
  <publico>Founders running Black Friday ads: "I made variants. Now which ones get the money?"</publico>
  <tese>You scale the openings that make different people stop, not the one you like; the reasons are creative, not invented stats.</tese>
  <numeros_permitidos>none. The three picks are explained by creative logic (sound first, hands first, ritual), never by metrics.</numeros_permitidos>
  <proibido>No ROAS, no sales, no percentages, no "sold out", no readable screens; crowd extras blurred or from behind; no real brands; no dashes, no AI clichés.</proibido>
  <ativos>@Creator = NORA; @Product = NORTHSHORE ORIGINAL BLACK and OAT VANILLA; @Location = Northshore shop, busy morning</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16</modelo>
</brief>
```

## 2. Hooks

| # | Formula | Hook | Status |
|---|---|---|---|
| 1 | In medias res | Busy shop, NORA holds up three fingers over the counter: "Twenty ads. Three get the weekend." | **CHOSEN** |
| 2 | Pattern interrupt | Three cans slide across the counter into frame one by one | A/B kept |
| 3 | Specific pain | "Black Friday. Too many ads, one budget." | A/B kept |
| 4 | Negation | "I'm not scaling my favorite." | backup |
| 5 | Result first | The three openings in 1s each, then her | backup |

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 0-5s | Hook | 35 mm | Push-in at 0.2 m/s for 1 m | NORA behind the counter, customers blurred in front, holds up three fingers | Bright morning harbor light, pendant on | {Twenty ads. Three get the weekend.} | <crowd murmur, grinder> | "THE BRAND · Ep. 7" |
| 2 | 5-12s | Pick 1 | 85 mm | Locked-off | She taps the first can: cracks it near the lens | Window rim | {One. It starts with the hiss. Works on mute too.} | <tab crack> | "1 · SOUND FIRST" (edit) |
| 3 | 12-19s | Pick 2 | 50 mm top-down | Locked-off top-down | Her hands slide a can into a paper bag with a pastry, fold the top | Warm counter light | {Two. Hands first. Feels like a real order.} | <paper bag fold> | "2 · HANDS FIRST" |
| 4 | 19-26s | Pick 3 | 85 mm | Arc right 20 degrees | She pours OAT VANILLA over ice and looks out at the harbor for a beat | Window light | {Three. The ritual. Slow coffee, fast morning.} | <pour, ice, gull> | "3 · THE RITUAL" |
| 5 | 26-30s | CTA | 50 mm | Pull-back at 0.15 m/s for 0.6 m | She raises the two cans side by side, labels to camera | Same | {My favorite didn't make it. (laughs)} | <crowd murmur> | End card |

## 4. References needed

- **@Creator · NORA**, **@Product · NORTHSHORE** (both SKUs on the contract sheet), **@Location · shop morning plate**. Extras are described only as blurred, out-of-focus customers in the foreground and background.
- **Start frame test (free):** shot 1 with blurred customers to verify none faces the lens.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 behind-the-brand episode for NORTHSHORE COLD BREW on a busy Black Friday weekend morning, cut hard between five camera positions, all sound generated natively in sync with the picture. No music.
@Creator is the identity and wardrobe reference for NORA: a 28-year-old woman, auburn hair in a low messy bun with loose strands at the temples, pale skin with freckles across nose and cheeks, green-grey eyes, a single small silver hoop in her left ear; wearing an oatmeal chunky knit sweater with sleeves pushed to the elbow under a dark forest-green canvas apron with one chest pocket, dark jeans, worn brown leather boots. Never inherit the sheet's flat light.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: a 12 fl oz slim aluminum can, about 16 cm tall and 5.8 cm wide, about the length of an adult hand from wrist to fingertip; matte deep-teal body; a cream horizontal band around the middle third with a thin single wave line drawn in teal and the wordmark NORTHSHORE in tall condensed teal capitals; black pull tab; brushed silver rims. Two SKUs only: ORIGINAL BLACK with the cream band and OAT VANILLA with a pale oat band, same layout. Never redesigned, label always facing camera when shown, no extra text.
@Location is the Northshore shop on a bright morning: red-brick back wall, reclaimed-oak counter with grinder and cold-brew tower, steel shelf with teal cans, multi-pane window with harbor light, black pendant on. A few customers are present only as soft out-of-focus shapes in the foreground and by the window, seen from behind or in profile. Any incidental signage stays generic and unreadable.

PART 2 · SHOTS
[0-5s] Shot 1. Camera: 35mm, push-in at 0.2 m/s for 1 m. NORA behind the counter holds up three fingers over blurred customers, line 1. Cut.
[5-12s] Shot 2. Camera: 85mm, locked-off. She cracks an ORIGINAL BLACK can near the lens, line 2. Cut.
[12-19s] Shot 3. Camera: 50mm top-down, locked-off. Her hands slide a can and a pastry into a plain paper bag and fold the top, line 3. Cut.
[19-26s] Shot 4. Camera: 85mm, arc right 20 degrees. She pours OAT VANILLA over ice and looks out at the harbor for a beat, line 4. Cut.
[26-30s] Shot 5. Camera: 50mm, pull-back at 0.15 m/s for 0.6 m. She raises both cans side by side, labels to camera, line 5.
Dialogue, American English, verbatim, in this order:
1. "Twenty ads. Three get the weekend."
2. "One. It starts with the hiss. Works on mute too."
3. "Two. Hands first. Feels like a real order."
4. "Three. The ritual. Slow coffee, fast morning."
5. "My favorite didn't make it. (laughs)"
Sound, native: crowd murmur and grinder whir from 0s; tab crack at 7s; paper bag fold at 14s; pour, ice and a gull outside at 21s; crowd murmur at 28s. No music, no score.
Style: 35 to 85mm primes, bright harbor light with warm pendant, fine 16mm grain.
Negatives: no on-screen text, no sale signs, no prices, no numbers anywhere, no readable screens, no watermarks, no logos other than the product label; no customer faces in focus, no one looks into the lens except NORA in shot 5; the can never changes shape, band or wordmark.
Count of NORA in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame other than the product label: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot; physics (fingers, bag fold, pour); lines under 12 words; crowd blurred; no metrics; no music.

## 7. Edit (CapCut)

1. Card "THE BRAND · Ep. 7 · Black Friday weekend".
2. Pick labels in JetBrains Mono at shots 2 to 4. Optional 1s inserts of the matching ep6 variant openings.
3. Music: upbeat folk, 104 BPM. Fallback **G04** (shopping bags in a mall, from behind) for 1.5s after shot 1.
4. End card plus "Ep. 8: three decisions after Black Friday".

## 8. Captions

**Instagram / Facebook**
> THE BRAND, ep. 7: 20 ads, and only 3 get the weekend.
> Pick 1 opens on the can's hiss: it works with the sound off, because you see it.
> Pick 2 opens on hands packing an order: it feels like real life.
> Pick 3 is the ritual: slow coffee on a fast morning.
> My favorite didn't make it. That's the point of testing.
> Fictional brand. Made with AI.
> #thebrand #blackfriday #creativetesting #aiads #coldbrew

**TikTok**
> ep 7: 20 ads made, 3 get the black friday budget. my favorite lost. fictional brand, made with AI.

**YouTube Short**
- Title: THE BRAND ep. 7: which 3 of 20 ads get the Black Friday budget
- Description: Creative logic, no fake stats. Fictional brand, made with AI.

## 9. BD020 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD020 · screen rec · AD020` · browser tab only.
1. Show the 20 variant thumbnails from ep6 in a grid. 2. Paste the prompt, pause on the crowd description and on "no customer faces in focus". 3. Generate, playback.

**VO script (about 45 seconds):**
> Black Friday weekend for a brand that doesn't exist.
> Twenty openings from last week. Three get the budget.
> I'm not using fake numbers to pick them. I'm using what makes different people stop.
> Sound first. Hands first. The ritual.
> The crowd is in the prompt as blurred shapes. Nobody in focus, nobody looking at the camera.
> Full prompt free on my site.

**BD caption:**
> How to write a busy shop into an AI ad without random faces staring at the lens. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Busy store scene with blurred extras (nobody looks at the lens)",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[CREATOR BLOCK]", "[PRODUCT CONTRACT, 2 SKUS]", "[STORE + CROWD AS SHAPES]", "[3 PICKS LINES]"],
  "tips": [
    "Describe extras as out-of-focus shapes seen from behind; never as 'customers'.",
    "Add 'no customer faces in focus' to the negatives."
  ],
  "used_in": ["AD020", "BD020", "PD008"],
  "public": true
}
```

# ST008 · Myth vs fact: AI can't keep a face consistent

Série: ST · Semana de 2026-11-23 · Sugestão: 2026-11-26 (Thu)
Redes: instagram, facebook, linkedin, tiktok

## Instagram · Facebook · LinkedIn

Myth: AI video can't keep the same face across shots.

Fact: it drifts when the reference is weak. A character sheet with flat light, a plain grey background and the face described once holds the identity from shot to shot.

The 3-panel sheet prompt is free at marcosmaia.ai/prompts. DM BRIEF for a consistent AI creator for your brand.

#aiads #adcreative #aivideo #mediabuyer #ugcads #performancemarketing

## TikTok

**Title:** how to keep an ai face consistent

Myth: AI video can't keep the same face across shots.

Fact: it drifts when the reference is weak. A character sheet with flat light, a plain grey background and the face described once holds the identity from shot to shot.

The 3-panel sheet prompt is free at marcosmaia.ai/prompts. DM BRIEF for a consistent AI creator for your brand.

#aiads #aivideo #marketingtips #learnontiktok

# ST008 · Myth vs fact: AI can't keep a face consistent

Série: ST · Semana de 2026-11-23 · Sugestão: 2026-11-26 (Thu)
Redes: instagram, facebook, linkedin, tiktok

## Instagram · Facebook · LinkedIn

Myth: AI video can't keep the same face across shots.

Fact: it drifts when the reference is weak. A character sheet with flat light, a plain grey background and the face described once holds the identity from shot to shot.

The 3-panel sheet prompt is free at marcosmaia.ai/prompts. DM BRIEF for a consistent AI creator for your brand.

#aiads #adcreative #aivideo #mediabuyer #ugcads #performancemarketing

## TikTok

**Title:** how to keep an ai face consistent

Myth: AI video can't keep the same face across shots.

Fact: it drifts when the reference is weak. A character sheet with flat light, a plain grey background and the face described once holds the identity from shot to shot.

The 3-panel sheet prompt is free at marcosmaia.ai/prompts. DM BRIEF for a consistent AI creator for your brand.

#aiads #aivideo #marketingtips #learnontiktok

# YT008 · How I'd spend $500 on Meta Ads for a cleaning company (with AI creatives)

| Field | Value |
|---|---|
| Publish | Sat 28/11/2026 11:00 BRT (Black Friday weekend) · YouTube long video, 10 to 15 min, 16:9 |
| Target length | 13:30 |
| Linked ADs | AD004 BRIGHTLANE HOME CLEANING (ONE BRIEF #2) · AD020 (THE BRAND ep7, for the "which variants get budget" logic) · BD004 |
| Seedance use | zero new Seedance: reuses AD004 and AD020 |
| Playlists | DIRECTOR'S CUT + MEDIA BUYING |
| isAiGeneratedContent | true |
| Talking head | 16 Veo blocks of 8s, 2:08 |

**Numbers rule:** the only performance numbers in this video are the real aggregates from `clientes/maiadigital.brasil/estrategia/banco_de_provas.json` (Jan 1 to Oct 5, 2026), in reais, without client names. The $500 plan is a plan, not a promise.

## 1. Title options

- **Main (60 chars):** How I'd spend $500 on Meta Ads for a cleaning company
- Alt 1: $500 Meta Ads plan for a local service business (with AI ads)
- Alt 2: A media buyer's $500 plan for a cleaning company

## 2. Thumbnail brief

- **Expression and pose:** Marcos STUDIO, calm, holding a small paper card with nothing on it toward the lens.
- **Display words:** $500 PLAN. Pop word: **$500**.
- **Beside him:** one frame of AD004 (RAY holding the towel) and a simple three-block budget bar in Sea, Golden and Sand (no numbers on the bar).
- Background Screen. Monogram corner.

Image prompt:
```
Use the attached sheet (Marcos BASE v3) as the absolute identity reference. Wardrobe: plain black button-up, sleeves rolled below the elbow. Dark walnut desk, deep navy wall. He holds a small blank white card toward the lens at chest height, calm confident expression, slight smile. Warm golden key at 45 degrees from the left, thin blue rim on the shoulder. Photoreal, 85mm. Right half clean for a video frame and a bar graphic. No text, no logos.
```

## 3. Script outline

**TH set:** Flow, Veo, Marcos BASE v3 + STUDIO, same desk and framing as YT006 and YT007.

### 0:00-0:20 · RESULT FIRST
AD004 plays (RAY: "I didn't clean this. I swear."), then a 3s card: "$500. One month. One cleaning company."

### 0:20-0:52 · TALKING HEAD
- **TH1** "If a cleaning company gave me five hundred dollars for one month, here's the plan." *Extend*
- **TH2** "Campaign structure, budget split, creatives, and what I'd read every week." *Extend*
- **TH3** "This is how I run the accounts I manage, not a promise of results." *Extend*
- **TH4** "And yes, the creative is AI. You'll see why that changes the math."

### 0:52-2:50 · STEP 1 · WHAT THE ACCOUNTS I MANAGE TAUGHT ME
- **On-screen title:** STEP 1 · THE BASELINE
- **Screen recording:** NEW Clip: a slide with the aggregates.
- **VO:** "Context first. Between January and early October, the eight Meta accounts I help run in Brazil spent about a hundred and six thousand reais and produced ten thousand and ninety seven conversions, around ten reais and fifty centavos each. Different market, different currency, so don't copy the number. Copy the habits: count every conversion type, send lead quality back to Meta, and check every morning that the account can spend."
- **On screen:**
```
8 accounts · R$106,314 spent · 10,097 conversions · R$10.53 avg cost per conversion
Window: Jan 1 to Oct 5, 2026 · Brazil · no client names
```

### 2:50-3:06 · TALKING HEAD
- **TH5** "A cleaning company sells trust in a radius. That shapes everything." *Extend*
- **TH6** "So the plan starts with the map, not the creative."

### 3:06-5:10 · STEP 2 · STRUCTURE AND BUDGET SPLIT
- **On-screen title:** STEP 2 · THE STRUCTURE
- **Screen recording:** NEW Clip on `YT008 · screen rec · ads manager draft`: Ads Manager in draft mode (no publish), one campaign, location radius around a fictional city, two ad sets.
- **VO:** "One campaign optimizing for conversations, because people book cleaners by message. Location: the service radius only. Budget for the month, roughly: most of it on one broad ad set where the creatives compete, a smaller slice on a second ad set for people who engaged with the page or watched the video. No tiny ad sets splitting five hundred dollars into nothing."
- **On screen:**
```
$500 / 30 days ≈ $16 a day
Ad set 1 · broad, service radius · ~75% · 3 to 4 creatives
Ad set 2 · engaged and video viewers · ~25% · 2 creatives
Optimization: conversations (WhatsApp / Messenger) or leads, never clicks
```

### 5:10-5:26 · TALKING HEAD
- **TH7** "Five hundred dollars can't afford one expensive video. It can afford eight ideas." *Extend*
- **TH8** "That's where AI creative changes the math for a small budget."

### 5:26-7:30 · STEP 3 · THE CREATIVES
- **On-screen title:** STEP 3 · 4 CREATIVES, 3 HOOKS EACH
- **Screen recording:** BD004 plus the AD004 hook table.
- **VO:** "For the first month I'd launch four creatives. The 'I didn't clean this' ad, a version opening on the towel, a version opening on the Saturday line, and one simple static. Each one with three hooks ready on the shelf. When frequency climbs past three, I swap the first three seconds, not the whole ad."

### 7:30-9:20 · STEP 4 · WHAT I READ EVERY WEEK
- **On-screen title:** STEP 4 · THE WEEKLY READ
- **Screen recording:** NEW Clip: a weekly checklist in ClickUp.
- **VO:** "Every week, in this order. Can the account spend: status active, payment fine, no expired end dates. Are conversations being counted: click to WhatsApp doesn't fire a lead event, so if you only count leads, a working account looks dead. Frequency. Cost per conversation. And the part people skip: did the conversations become booked cleanings? That answer goes back into the account."
- **On screen:**
```
1 account status + spend > 0 · 2 conversations counted (messaging_conversation_started) · 3 frequency < 3 · 4 cost per conversation · 5 booked jobs (from the owner) → back to Meta
```

### 9:20-10:40 · FAILURE · THE ACCOUNT THAT LOOKED DEAD
- **On-screen title:** THIS ONE FAILED
- **Screen recording:** slide with the anonymized case.
- **What went wrong:** an account in our operation showed R$334 spent and zero results.
- **Why:** click-to-WhatsApp campaigns don't fire a lead event; reports counted only leads.
- **Fix:** count "messaging conversation started" as the conversion.
- **VO:** "Real case. Three hundred thirty four reais, zero results on the report. The ads were working. The report couldn't see WhatsApp conversations. If I'd trusted the dashboard, I'd have killed a working campaign."

### 10:40-11:00 · TALKING HEAD
- **TH9** "Month one is for learning which creative earns conversations." *Extend*
- **TH10** "Month two is where the budget follows the winner."

### 11:00-12:00 · STEP 5 · MONTH TWO
- **On-screen title:** STEP 5 · WHAT CHANGES IN MONTH TWO
- **VO:** "Pause the two weakest creatives. Give the winner two new hooks. If booked jobs come back from the owner, start sending them as quality signals. Only then think about more budget."

### 12:00-13:04 · CLOSING TALKING HEAD
- **TH11** "Five hundred dollars, one campaign, two ad sets, four creatives with spare hooks." *Extend*
- **TH12** "Count conversations, check the account daily, and swap hooks before ads die." *Extend*
- **TH13** "It's a plan, not a promise. Your market decides the numbers." *Extend*
- **TH14** "Every prompt from this video is free at marcosmaia.ai/prompts." *Extend*
- **TH15** "If you want one for your product, DM me BRIEF." *Extend*
- **TH16** "Next week: how to stop AI from redesigning your packaging."

## 4. Chapters

0:00 $500, one month, one cleaning company · 0:20 The plan · 0:52 What the accounts I manage taught me · 3:06 Structure and budget split · 5:26 The creatives · 7:30 What I read every week · 9:20 The account that looked dead · 11:00 Month two · 12:00 Recap

## 5. Description

```
If a cleaning company gave me $500 for one month of Meta Ads, this is the plan: structure, budget split, AI creatives with spare hooks, and the weekly checklist I use on real accounts.

What you'll learn: how to structure a small local budget, why conversations beat clicks as the goal, how AI creative changes small budget testing, and the reporting mistake that makes working accounts look dead.

Chapters
0:00 $500, one month, one cleaning company
0:20 The plan
0:52 What the accounts I manage taught me
3:06 Structure and budget split
5:26 The creatives
7:30 What I read every week
9:20 The account that looked dead
11:00 Month two
12:00 Recap

This is a plan, not a promise of results.
Prompts free at marcosmaia.ai/prompts
DM BRIEF on Instagram @marcosmaia.ai or WhatsApp wa.me/5511996129444?text=BRIEF

Fictional brands. Contains AI-generated content.
#MetaAds #MediaBuying #LocalBusiness
```

## 6. Production checklist

| Who | What | Due |
|---|---|---|
| Marcos | Clips: Ads Manager draft structure (nothing published), ClickUp weekly checklist; review the aggregates slide | Thu 26/11 (Thanksgiving: record Wed 25/11) |
| Claude | 16 TH blocks in Flow (about 320 credits), slides with banco_de_provas numbers, edit, thumbnail | Thu 26/11 |
| Reuse | BD004, AD020 | ready |

## 7. Three Shorts cuts

| Code | In/out | Hook on screen | Caption | Shorts title |
|---|---|---|---|---|
| YT008-S1 | 3:06-5:10 | $500 Meta Ads structure | one campaign, two ad sets, no tiny budgets split into nothing. | How I'd structure $500 of Meta Ads |
| YT008-S2 | 9:20-10:40 | R$334 spent, zero results? | the ads worked. the report couldn't see whatsapp conversations. | The report that made working ads look dead |
| YT008-S3 | 5:26-7:30 | Swap hooks, not ads | when frequency passes 3, change the first 3 seconds. | Fix ad fatigue by swapping the hook |

# YT008 · How I'd spend $500 on Meta Ads for a cleaning company (with AI creatives)

| Field | Value |
|---|---|
| Publish | Sat 28/11/2026 11:00 BRT (Black Friday weekend) · YouTube long video, 10 to 15 min, 16:9 |
| Target length | 13:30 |
| Linked ADs | AD004 BRIGHTLANE HOME CLEANING (ONE BRIEF #2) · AD020 (THE BRAND ep7, for the "which variants get budget" logic) · BD004 |
| Seedance use | zero new Seedance: reuses AD004 and AD020 |
| Playlists | DIRECTOR'S CUT + MEDIA BUYING |
| isAiGeneratedContent | true |
| Talking head | 16 Veo blocks of 8s, 2:08 |

**Numbers rule:** the only performance numbers in this video are the real aggregates from `clientes/maiadigital.brasil/estrategia/banco_de_provas.json` (Jan 1 to Oct 5, 2026), in reais, without client names. The $500 plan is a plan, not a promise.

## 1. Title options

- **Main (60 chars):** How I'd spend $500 on Meta Ads for a cleaning company
- Alt 1: $500 Meta Ads plan for a local service business (with AI ads)
- Alt 2: A media buyer's $500 plan for a cleaning company

## 2. Thumbnail brief

- **Expression and pose:** Marcos STUDIO, calm, holding a small paper card with nothing on it toward the lens.
- **Display words:** $500 PLAN. Pop word: **$500**.
- **Beside him:** one frame of AD004 (RAY holding the towel) and a simple three-block budget bar in Sea, Golden and Sand (no numbers on the bar).
- Background Screen. Monogram corner.

Image prompt:
```
Use the attached sheet (Marcos BASE v3) as the absolute identity reference. Wardrobe: plain black button-up, sleeves rolled below the elbow. Dark walnut desk, deep navy wall. He holds a small blank white card toward the lens at chest height, calm confident expression, slight smile. Warm golden key at 45 degrees from the left, thin blue rim on the shoulder. Photoreal, 85mm. Right half clean for a video frame and a bar graphic. No text, no logos.
```

## 3. Script outline

**TH set:** Flow, Veo, Marcos BASE v3 + STUDIO, same desk and framing as YT006 and YT007.

### 0:00-0:20 · RESULT FIRST
AD004 plays (RAY: "I didn't clean this. I swear."), then a 3s card: "$500. One month. One cleaning company."

### 0:20-0:52 · TALKING HEAD
- **TH1** "If a cleaning company gave me five hundred dollars for one month, here's the plan." *Extend*
- **TH2** "Campaign structure, budget split, creatives, and what I'd read every week." *Extend*
- **TH3** "This is how I run the accounts I manage, not a promise of results." *Extend*
- **TH4** "And yes, the creative is AI. You'll see why that changes the math."

### 0:52-2:50 · STEP 1 · WHAT THE ACCOUNTS I MANAGE TAUGHT ME
- **On-screen title:** STEP 1 · THE BASELINE
- **Screen recording:** NEW Clip: a slide with the aggregates.
- **VO:** "Context first. Between January and early October, the eight Meta accounts I help run in Brazil spent about a hundred and six thousand reais and produced ten thousand and ninety seven conversions, around ten reais and fifty centavos each. Different market, different currency, so don't copy the number. Copy the habits: count every conversion type, send lead quality back to Meta, and check every morning that the account can spend."
- **On screen:**
```
8 accounts · R$106,314 spent · 10,097 conversions · R$10.53 avg cost per conversion
Window: Jan 1 to Oct 5, 2026 · Brazil · no client names
```

### 2:50-3:06 · TALKING HEAD
- **TH5** "A cleaning company sells trust in a radius. That shapes everything." *Extend*
- **TH6** "So the plan starts with the map, not the creative."

### 3:06-5:10 · STEP 2 · STRUCTURE AND BUDGET SPLIT
- **On-screen title:** STEP 2 · THE STRUCTURE
- **Screen recording:** NEW Clip on `YT008 · screen rec · ads manager draft`: Ads Manager in draft mode (no publish), one campaign, location radius around a fictional city, two ad sets.
- **VO:** "One campaign optimizing for conversations, because people book cleaners by message. Location: the service radius only. Budget for the month, roughly: most of it on one broad ad set where the creatives compete, a smaller slice on a second ad set for people who engaged with the page or watched the video. No tiny ad sets splitting five hundred dollars into nothing."
- **On screen:**
```
$500 / 30 days ≈ $16 a day
Ad set 1 · broad, service radius · ~75% · 3 to 4 creatives
Ad set 2 · engaged and video viewers · ~25% · 2 creatives
Optimization: conversations (WhatsApp / Messenger) or leads, never clicks
```

### 5:10-5:26 · TALKING HEAD
- **TH7** "Five hundred dollars can't afford one expensive video. It can afford eight ideas." *Extend*
- **TH8** "That's where AI creative changes the math for a small budget."

### 5:26-7:30 · STEP 3 · THE CREATIVES
- **On-screen title:** STEP 3 · 4 CREATIVES, 3 HOOKS EACH
- **Screen recording:** BD004 plus the AD004 hook table.
- **VO:** "For the first month I'd launch four creatives. The 'I didn't clean this' ad, a version opening on the towel, a version opening on the Saturday line, and one simple static. Each one with three hooks ready on the shelf. When frequency climbs past three, I swap the first three seconds, not the whole ad."

### 7:30-9:20 · STEP 4 · WHAT I READ EVERY WEEK
- **On-screen title:** STEP 4 · THE WEEKLY READ
- **Screen recording:** NEW Clip: a weekly checklist in ClickUp.
- **VO:** "Every week, in this order. Can the account spend: status active, payment fine, no expired end dates. Are conversations being counted: click to WhatsApp doesn't fire a lead event, so if you only count leads, a working account looks dead. Frequency. Cost per conversation. And the part people skip: did the conversations become booked cleanings? That answer goes back into the account."
- **On screen:**
```
1 account status + spend > 0 · 2 conversations counted (messaging_conversation_started) · 3 frequency < 3 · 4 cost per conversation · 5 booked jobs (from the owner) → back to Meta
```

### 9:20-10:40 · FAILURE · THE ACCOUNT THAT LOOKED DEAD
- **On-screen title:** THIS ONE FAILED
- **Screen recording:** slide with the anonymized case.
- **What went wrong:** an account in our operation showed R$334 spent and zero results.
- **Why:** click-to-WhatsApp campaigns don't fire a lead event; reports counted only leads.
- **Fix:** count "messaging conversation started" as the conversion.
- **VO:** "Real case. Three hundred thirty four reais, zero results on the report. The ads were working. The report couldn't see WhatsApp conversations. If I'd trusted the dashboard, I'd have killed a working campaign."

### 10:40-11:00 · TALKING HEAD
- **TH9** "Month one is for learning which creative earns conversations." *Extend*
- **TH10** "Month two is where the budget follows the winner."

### 11:00-12:00 · STEP 5 · MONTH TWO
- **On-screen title:** STEP 5 · WHAT CHANGES IN MONTH TWO
- **VO:** "Pause the two weakest creatives. Give the winner two new hooks. If booked jobs come back from the owner, start sending them as quality signals. Only then think about more budget."

### 12:00-13:04 · CLOSING TALKING HEAD
- **TH11** "Five hundred dollars, one campaign, two ad sets, four creatives with spare hooks." *Extend*
- **TH12** "Count conversations, check the account daily, and swap hooks before ads die." *Extend*
- **TH13** "It's a plan, not a promise. Your market decides the numbers." *Extend*
- **TH14** "Every prompt from this video is free at marcosmaia.ai/prompts." *Extend*
- **TH15** "If you want one for your product, DM me BRIEF." *Extend*
- **TH16** "Next week: how to stop AI from redesigning your packaging."

## 4. Chapters

0:00 $500, one month, one cleaning company · 0:20 The plan · 0:52 What the accounts I manage taught me · 3:06 Structure and budget split · 5:26 The creatives · 7:30 What I read every week · 9:20 The account that looked dead · 11:00 Month two · 12:00 Recap

## 5. Description

```
If a cleaning company gave me $500 for one month of Meta Ads, this is the plan: structure, budget split, AI creatives with spare hooks, and the weekly checklist I use on real accounts.

What you'll learn: how to structure a small local budget, why conversations beat clicks as the goal, how AI creative changes small budget testing, and the reporting mistake that makes working accounts look dead.

Chapters
0:00 $500, one month, one cleaning company
0:20 The plan
0:52 What the accounts I manage taught me
3:06 Structure and budget split
5:26 The creatives
7:30 What I read every week
9:20 The account that looked dead
11:00 Month two
12:00 Recap

This is a plan, not a promise of results.
Prompts free at marcosmaia.ai/prompts
DM BRIEF on Instagram @marcosmaia.ai or WhatsApp wa.me/5511996129444?text=BRIEF

Fictional brands. Contains AI-generated content.
#MetaAds #MediaBuying #LocalBusiness
```

## 6. Production checklist

| Who | What | Due |
|---|---|---|
| Marcos | Clips: Ads Manager draft structure (nothing published), ClickUp weekly checklist; review the aggregates slide | Thu 26/11 (Thanksgiving: record Wed 25/11) |
| Claude | 16 TH blocks in Flow (about 320 credits), slides with banco_de_provas numbers, edit, thumbnail | Thu 26/11 |
| Reuse | BD004, AD020 | ready |

## 7. Three Shorts cuts

| Code | In/out | Hook on screen | Caption | Shorts title |
|---|---|---|---|---|
| YT008-S1 | 3:06-5:10 | $500 Meta Ads structure | one campaign, two ad sets, no tiny budgets split into nothing. | How I'd structure $500 of Meta Ads |
| YT008-S2 | 9:20-10:40 | R$334 spent, zero results? | the ads worked. the report couldn't see whatsapp conversations. | The report that made working ads look dead |
| YT008-S3 | 5:26-7:30 | Swap hooks, not ads | when frequency passes 3, change the first 3 seconds. | Fix ad fatigue by swapping the hook |

R$334 spent. Zero results on the report. The ads were working fine.

The account ran click-to-WhatsApp campaigns. Those don't fire a "lead" event, so every report that counted leads showed nothing, while real conversations were happening in the inbox.

The fix: count the conversation itself as the conversion. In Meta's data it's the "messaging conversation started" action. Once our reports read it, the account stopped looking dead.

If you sell through WhatsApp, Messenger or Instagram DMs, check this today: does your reporting count conversations, or only forms?

A dashboard that can't see your best channel will push you to kill it.

Happy Cyber Monday to everyone running ads today.

#MetaAds #WhatsAppMarketing

# Stories · plano semanal reutilizável (Q4/2026)

Instagram @marcosmaia.ai, todo dia de 07/10/2026 a 03/01/2027, às 10:00 BRT (o feed sai às 13:00, então o story do dia aquece o post). Facebook espelha quando fizer sentido. Tudo em inglês. Marcar "AI info" em todo frame com conteúdo gerado.

Regras:
- 3 a 5 frames por dia. Primeiro frame sempre com texto legível em 1 segundo.
- Um sticker interativo por dia (enquete, caixa de pergunta, quiz, slider ou link).
- O destaque certo recebe o story no mesmo dia: ADS · THIS WEEK · HOW I MAKE IT · PROMPTS · PACKS (doc 48 e doc 51).
- Família real só se o Marcos quiser, nunca gerada. Rosto do Marcos é sempre real nos stories.
- Link do DM BRIEF: `wa.me/5511996129444?text=BRIEF` (trocar pelo site quando `marcosmaia.ai` estiver no ar).
- Resposta a DM BRIEF: o hook grátis sai em 24h, feito no Flow (créditos), nunca do pool de Seedance.

## Grade da semana

| Dia | Tema | Frames | Sticker | Quem produz | Destaque |
|---|---|---|---|---|---|
| **Seg** | The ad of the day | 1) 3s do AD com "NEW AD AT 1 PM" 2) o brief em 1 linha 3) "would you run it?" | Enquete: "Run it / Fix the hook" | Claude (corte do AD) | ADS |
| **Ter** | This week's news | 1) capa do WV 2) a notícia que mais importa em 1 frase 3) caixa de pergunta | Caixa: "What should I test next?" | Claude (frames do WV) | THIS WEEK |
| **Qua** | Real behind the scenes | 1) foto ou vídeo real do iPhone (mesa, tela, praia) 2) uma frase do que está sendo feito 3) o resultado parcial | Slider: "how real does this look?" | **Marcos** (filma 15 a 30s no celular) | HOW I MAKE IT |
| **Qui** | Prompt teaser / 3 HOOKS vote | Semana com 3 HOOKS: os 3 hooks em 3 frames + enquete A/B/C. Semana sem: um trecho do prompt do PD com "full prompt at 1 PM" | Enquete A/B/C ou quiz "which line controls the camera?" | Claude | PROMPTS |
| **Sex** | DM BRIEF | 1) "Send me your product, get a free hook in 24h" 2) um hook grátis entregue na semana (só com permissão de quem pediu; sem permissão, um hook de marca fictícia) 3) link BRIEF | Link BRIEF | **Marcos** (escolhe o hook e pede permissão) + Claude (arte) | PACKS |
| **Sáb** | YouTube + THE BRAND | 1) thumb do YT com sticker de link 2) 3s do episódio do THE BRAND 3) "which episode was your favorite?" | Link YouTube + enquete | Claude | ADS |
| **Dom** | Real life | 1 a 3 frames reais: praia, café, rotina de 4 horas. Sem IA, sem venda | Nenhum ou emoji slider | **Marcos** | (sem destaque) |

## Textos prontos (EN), para variar ao longo das semanas

**Seg (enquete)**
- "New ad at 1 PM. One-line brief: [BRIEF]. Would you run it?"
- "This one was one AI generation. Would you put money behind it?"

**Ter (caixa de pergunta)**
- "4 things changed this week. Ask me what any of them means for your ads."
- "What should I test next? Tool, format, hook, anything."

**Qua (bastidor)**
- "What my desk looks like while an ad renders."
- "Raw take vs what it became. Full thing at 1 PM."
- "Filming the iPhone clip for Monday's ad." (domingo anterior ao PHONE TO FILM)

**Qui**
- "Three openings, one ad. Which one stops you? A, B or C."
- "This line in the prompt controls the camera. Full prompt free at 1 PM."

**Sex (DM BRIEF)**
- "Send me your product and who buys it. I'll make you one free hook in 24h. Tap the link."
- "Made this for someone who sent BRIEF this week. Your turn."

**Sáb**
- "New tutorial on YouTube. Tap to watch."
- "THE BRAND, episode [N]. She still doesn't exist."

**Dom**
- Sem texto de venda. No máximo uma legenda curta e real ("Sunday office.").

## Datas especiais

| Data | Story |
|---|---|
| Sáb 31/10 Halloween | Bastidor do AD008 (costume shop) + enquete "trick or treat: which hook?" |
| Qui 26/11 Thanksgiving | "Happy Thanksgiving to everyone in the US" + o TG001 em 3 frames |
| Sex 27/11 Black Friday | Sem desconto. Frame "No Black Friday discount. Same free hook as every week." + link BRIEF |
| Seg 30/11 Cyber Monday | Enquete "Did your Black Friday ads hit?" (Yes / Not yet) |
| Qui 24/12 e

[...] full plan in outputs/q4/stories_q4.md

# ST009 · Directed with AI for a physician (Dr Ígor Vilela)

Série: ST · Semana de 2026-11-30 · Sugestão: 2026-12-03 (Thu)
Redes: instagram, facebook, linkedin, tiktok

## Instagram · Facebook · LinkedIn

Directed with AI for a physician.

Client work for Dr Ígor Vilela. Health ads have stricter rules: no promises of results, no before and after. The creative has to earn attention with the message, not with claims.

In a regulated niche? DM BRIEF.

#aiads #adcreative #aivideo #mediabuyer #ugcads #performancemarketing

## TikTok

**Title:** ai video for a physician

Directed with AI for a physician.

Client work for Dr Ígor Vilela. Health ads have stricter rules: no promises of results, no before and after. The creative has to earn attention with the message, not with claims.

In a regulated niche? DM BRIEF.

#aiads #aivideo #marketingtips #learnontiktok

# ST009 · Directed with AI for a physician (Dr Ígor Vilela)

Série: ST · Semana de 2026-11-30 · Sugestão: 2026-12-03 (Thu)
Redes: instagram, facebook, linkedin, tiktok

## Instagram · Facebook · LinkedIn

Directed with AI for a physician.

Client work for Dr Ígor Vilela. Health ads have stricter rules: no promises of results, no before and after. The creative has to earn attention with the message, not with claims.

In a regulated niche? DM BRIEF.

#aiads #adcreative #aivideo #mediabuyer #ugcads #performancemarketing

## TikTok

**Title:** ai video for a physician

Directed with AI for a physician.

Client work for Dr Ígor Vilela. Health ads have stricter rules: no promises of results, no before and after. The creative has to earn attention with the message, not with claims.

In a regulated niche? DM BRIEF.

#aiads #aivideo #marketingtips #learnontiktok

# AD020 · THE BRAND ep. 7 · NORTHSHORE COLD BREW ("Black Friday weekend: the three variants we'd scale, and why")

- **Post:** Sat 28/11/2026 · Instagram, TikTok and Facebook 13:00 BRT · YouTube Short 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for November 2026 (slot 10)
- **Format:** 9:16 · 30s · native sound, no music
- **Linked:** BD020 · PD008 · YT008 · LinkedIn LI043
- Fictional brand. Spec ad. AI-generated content disclosed. Arc: ep6 20 variants (AD018) → **ep7 Black Friday weekend** → ep8 three decisions (AD023).

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: media buyer logic in the series during Black Friday weekend.</perfil>
  <publico>Founders running Black Friday ads: "I made variants. Now which ones get the money?"</publico>
  <tese>You scale the openings that make different people stop, not the one you like; the reasons are creative, not invented stats.</tese>
  <numeros_permitidos>none. The three picks are explained by creative logic (sound first, hands first, ritual), never by metrics.</numeros_permitidos>
  <proibido>No ROAS, no sales, no percentages, no "sold out", no readable screens; crowd extras blurred or from behind; no real brands; no dashes, no AI clichés.</proibido>
  <ativos>@Creator = NORA; @Product = NORTHSHORE ORIGINAL BLACK and OAT VANILLA; @Location = Northshore shop, busy morning</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16</modelo>
</brief>
```

## 2. Hooks

| # | Formula | Hook | Status |
|---|---|---|---|
| 1 | In medias res | Busy shop, NORA holds up three fingers over the counter: "Twenty ads. Three get the weekend." | **CHOSEN** |
| 2 | Pattern interrupt | Three cans slide across the counter into frame one by one | A/B kept |
| 3 | Specific pain | "Black Friday. Too many ads, one budget." | A/B kept |
| 4 | Negation | "I'm not scaling my favorite." | backup |
| 5 | Result first | The three openings in 1s each, then her | backup |

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 0-5s | Hook | 35 mm | Push-in at 0.2 m/s for 1 m | NORA behind the counter, customers blurred in front, holds up three fingers | Bright morning harbor light, pendant on | {Twenty ads. Three get the weekend.} | <crowd murmur, grinder> | "THE BRAND · Ep. 7" |
| 2 | 5-12s | Pick 1 | 85 mm | Locked-off | She taps the first can: cracks it near the lens | Window rim | {One. It starts with the hiss. Works on mute too.} | <tab crack> | "1 · SOUND FIRST" (edit) |
| 3 | 12-19s | Pick 2 | 50 mm top-down | Locked-off top-down | Her hands slide a can into a paper bag with a pastry, fold the top | Warm counter light | {Two. Hands first. Feels like a real order.} | <paper bag fold> | "2 · HANDS FIRST" |
| 4 | 19-26s | Pick 3 | 85 mm | Arc right 20 degrees | She pours OAT VANILLA over ice and looks out at the harbor for a beat | Window light | {Three. The ritual. Slow coffee, fast morning.} | <pour, ice, gull> | "3 · THE RITUAL" |
| 5 | 26-30s | CTA | 50 mm | Pull-back at 0.15 m/s for 0.6 m | She raises the two cans side by side, labels to camera | Same | {My favorite didn't make it. (laughs)} | <crowd murmur> | End card |

## 4. References needed

- **@Creator · NORA**, **@Product · NORTHSHORE** (both SKUs on the contract sheet), **@Location · shop morning plate**. Extras are described only as blurred, out-of-focus customers in the foreground and background.
- **Start frame test (free):** shot 1 with blurred customers to verify none faces the lens.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 behind-the-brand episode for NORTHSHORE COLD BREW on a busy Black Friday weekend morning, cut hard between five camera positions, all sound generated natively in sync with the picture. No music.
@Creator is the identity and wardrobe reference for NORA: a 28-year-old woman, auburn hair in a low messy bun with loose strands at the temples, pale skin with freckles across nose and cheeks, green-grey eyes, a single small silver hoop in her left ear; wearing an oatmeal chunky knit sweater with sleeves pushed to the elbow under a dark forest-green canvas apron with one chest pocket, dark jeans, worn brown leather boots. Never inherit the sheet's flat light.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: a 12 fl oz slim aluminum can, about 16 cm tall and 5.8 cm wide, about the length of an adult hand from wrist to fingertip; matte deep-teal body; a cream horizontal band around the middle third with a thin single wave line drawn in teal and the wordmark NORTHSHORE in tall condensed teal capitals; black pull tab; brushed silver rims. Two SKUs only: ORIGINAL BLACK with the cream band and OAT VANILLA with a pale oat band, same layout. Never redesigned, label always facing camera when shown, no extra text.
@Location is the Northshore shop on a bright morning: red-brick back wall, reclaimed-oak counter with grinder and cold-brew tower, steel shelf with teal cans, multi-pane window with harbor light, black pendant on. A few customers are present only as soft out-of-focus shapes in the foreground and by the window, seen from behind or in profile. Any incidental signage stays generic and unreadable.

PART 2 · SHOTS
[0-5s] Shot 1. Camera: 35mm, push-in at 0.2 m/s for 1 m. NORA behind the counter holds up three fingers over blurred customers, line 1. Cut.
[5-12s] Shot 2. Camera: 85mm, locked-off. She cracks an ORIGINAL BLACK can near the lens, line 2. Cut.
[12-19s] Shot 3. Camera: 50mm top-down, locked-off. Her hands slide a can and a pastry into a plain paper bag and fold the top, line 3. Cut.
[19-26s] Shot 4. Camera: 85mm, arc right 20 degrees. She pours OAT VANILLA over ice and looks out at the harbor for a beat, line 4. Cut.
[26-30s] Shot 5. Camera: 50mm, pull-back at 0.15 m/s for 0.6 m. She raises both cans side by side, labels to camera, line 5.
Dialogue, American English, verbatim, in this order:
1. "Twenty ads. Three get the weekend."
2. "One. It starts with the hiss. Works on mute too."
3. "Two. Hands first. Feels like a real order."
4. "Three. The ritual. Slow coffee, fast morning."
5. "My favorite didn't make it. (laughs)"
Sound, native: crowd murmur and grinder whir from 0s; tab crack at 7s; paper bag fold at 14s; pour, ice and a gull outside at 21s; crowd murmur at 28s. No music, no score.
Style: 35 to 85mm primes, bright harbor light with warm pendant, fine 16mm grain.
Negatives: no on-screen text, no sale signs, no prices, no numbers anywhere, no readable screens, no watermarks, no logos other than the product label; no customer faces in focus, no one looks into the lens except NORA in shot 5; the can never changes shape, band or wordmark.
Count of NORA in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame other than the product label: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot; physics (fingers, bag fold, pour); lines under 12 words; crowd blurred; no metrics; no music.

## 7. Edit (CapCut)

1. Card "THE BRAND · Ep. 7 · Black Friday weekend".
2. Pick labels in JetBrains Mono at shots 2 to 4. Optional 1s inserts of the matching ep6 variant openings.
3. Music: upbeat folk, 104 BPM. Fallback **G04** (shopping bags in a mall, from behind) for 1.5s after shot 1.
4. End card plus "Ep. 8: three decisions after Black Friday".

## 8. Captions

**Instagram / Facebook**
> THE BRAND, ep. 7: 20 ads, and only 3 get the weekend.
> Pick 1 opens on the can's hiss: it works with the sound off, because you see it.
> Pick 2 opens on hands packing an order: it feels like real life.
> Pick 3 is the ritual: slow coffee on a fast morning.
> My favorite didn't make it. That's the point of testing.
> Fictional brand. Made with AI.
> #thebrand #blackfriday #creativetesting #aiads #coldbrew

**TikTok**
> ep 7: 20 ads made, 3 get the black friday budget. my favorite lost. fictional brand, made with AI.

**YouTube Short**
- Title: THE BRAND ep. 7: which 3 of 20 ads get the Black Friday budget
- Description: Creative logic, no fake stats. Fictional brand, made with AI.

## 9. BD020 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD020 · screen rec · AD020` · browser tab only.
1. Show the 20 variant thumbnails from ep6 in a grid. 2. Paste the prompt, pause on the crowd description and on "no customer faces in focus". 3. Generate, playback.

**VO script (about 45 seconds):**
> Black Friday weekend for a brand that doesn't exist.
> Twenty openings from last week. Three get the budget.
> I'm not using fake numbers to pick them. I'm using what makes different people stop.
> Sound first. Hands first. The ritual.
> The crowd is in the prompt as blurred shapes. Nobody in focus, nobody looking at the camera.
> Full prompt free on my site.

**BD caption:**
> How to write a busy shop into an AI ad without random faces staring at the lens. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Busy store scene with blurred extras (nobody looks at the lens)",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[CREATOR BLOCK]", "[PRODUCT CONTRACT, 2 SKUS]", "[STORE + CROWD AS SHAPES]", "[3 PICKS LINES]"],
  "tips": [
    "Describe extras as out-of-focus shapes seen from behind; never as 'customers'.",
    "Add 'no customer faces in focus' to the negatives."
  ],
  "used_in": ["AD020", "BD020", "PD008"],
  "public": true
}
```

# YT008 · How I'd spend $500 on Meta Ads for a cleaning company (with AI creatives)

| Field | Value |
|---|---|
| Publish | Sat 28/11/2026 11:00 BRT (Black Friday weekend) · YouTube long video, 10 to 15 min, 16:9 |
| Target length | 13:30 |
| Linked ADs | AD004 BRIGHTLANE HOME CLEANING (ONE BRIEF #2) · AD020 (THE BRAND ep7, for the "which variants get budget" logic) · BD004 |
| Seedance use | zero new Seedance: reuses AD004 and AD020 |
| Playlists | DIRECTOR'S CUT + MEDIA BUYING |
| isAiGeneratedContent | true |
| Talking head | 16 Veo blocks of 8s, 2:08 |

**Numbers rule:** the only performance numbers in this video are the real aggregates from `clientes/maiadigital.brasil/estrategia/banco_de_provas.json` (Jan 1 to Oct 5, 2026), in reais, without client names. The $500 plan is a plan, not a promise.

## 1. Title options

- **Main (60 chars):** How I'd spend $500 on Meta Ads for a cleaning company
- Alt 1: $500 Meta Ads plan for a local service business (with AI ads)
- Alt 2: A media buyer's $500 plan for a cleaning company

## 2. Thumbnail brief

- **Expression and pose:** Marcos STUDIO, calm, holding a small paper card with nothing on it toward the lens.
- **Display words:** $500 PLAN. Pop word: **$500**.
- **Beside him:** one frame of AD004 (RAY holding the towel) and a simple three-block budget bar in Sea, Golden and Sand (no numbers on the bar).
- Background Screen. Monogram corner.

Image prompt:
```
Use the attached sheet (Marcos BASE v3) as the absolute identity reference. Wardrobe: plain black button-up, sleeves rolled below the elbow. Dark walnut desk, deep navy wall. He holds a small blank white card toward the lens at chest height, calm confident expression, slight smile. Warm golden key at 45 degrees from the left, thin blue rim on the shoulder. Photoreal, 85mm. Right half clean for a video frame and a bar graphic. No text, no logos.
```

## 3. Script outline

**TH set:** Flow, Veo, Marcos BASE v3 + STUDIO, same desk and framing as YT006 and YT007.

### 0:00-0:20 · RESULT FIRST
AD004 plays (RAY: "I didn't clean this. I swear."), then a 3s card: "$500. One month. One cleaning company."

### 0:20-0:52 · TALKING HEAD
- **TH1** "If a cleaning company gave me five hundred dollars for one month, here's the plan." *Extend*
- **TH2** "Campaign structure, budget split, creatives, and what I'd read every week." *Extend*
- **TH3** "This is how I run the accounts I manage, not a promise of results." *Extend*
- **TH4** "And yes, the creative is AI. You'll see why that changes the math."

### 0:52-2:50 · STEP 1 · WHAT THE ACCOUNTS I MANAGE TAUGHT ME
- **On-screen title:** STEP 1 · THE BASELINE
- **Screen recording:** NEW Clip: a slide with the aggregates.
- **VO:** "Context first. Between January and early October, the eight Meta accounts I help run in Brazil spent about a hundred and six thousand reais and produced ten thousand and ninety seven conversions, around ten reais and fifty centavos each. Different market, different currency, so don't copy the number. Copy the habits: count every conversion type, send lead quality back to Meta, and check every morning that the account can spend."
- **On screen:**
```
8 accounts · R$106,314 spent · 10,097 conversions · R$10.53 avg cost per conversion
Window: Jan 1 to Oct 5, 2026 · Brazil · no client names
```

### 2:50-3:06 · TALKING HEAD
- **TH5** "A cleaning company sells trust in a radius. That shapes everything." *Extend*
- **TH6** "So the plan starts with the map, not the creative."

### 3:06-5:10 · STEP 2 · STRUCTURE AND BUDGET SPLIT
- **On-screen title:** STEP 2 · THE STRUCTURE
- **Screen recording:** NEW Clip on `YT008 · screen rec · ads manager draft`: Ads Manager in draft mode (no publish), one campaign, location radius around a fictional city, two ad sets.
- **VO:** "One campaign optimizing for conversations, because people book cleaners by message. Location: the service radius only. Budget for the month, roughly: most of it on one broad ad set where the creatives compete, a smaller slice on a second ad set for people who engaged with the page or watched the video. No tiny ad sets splitting five hundred dollars into nothing."
- **On screen:**
```
$500 / 30 days ≈ $16 a day
Ad set 1 · broad, service radius · ~75% · 3 to 4 creatives
Ad set 2 · engaged and video viewers · ~25% · 2 creatives
Optimization: conversations (WhatsApp / Messenger) or leads, never clicks
```

### 5:10-5:26 · TALKING HEAD
- **TH7** "Five hundred dollars can't afford one expensive video. It can afford eight ideas." *Extend*
- **TH8** "That's where AI creative changes the math for a small budget."

### 5:26-7:30 · STEP 3 · THE CREATIVES
- **On-screen title:** STEP 3 · 4 CREATIVES, 3 HOOKS EACH
- **Screen recording:** BD004 plus the AD004 hook table.
- **VO:** "For the first month I'd launch four creatives. The 'I didn't clean this' ad, a version opening on the towel, a version opening on the Saturday line, and one simple static. Each one with three hooks ready on the shelf. When frequency climbs past three, I swap the first three seconds, not the whole ad."

### 7:30-9:20 · STEP 4 · WHAT I READ EVERY WEEK
- **On-screen title:** STEP 4 · THE WEEKLY READ
- **Screen recording:** NEW Clip: a weekly checklist in ClickUp.
- **VO:** "Every week, in this order. Can the account spend: status active, payment fine, no expired end dates. Are conversations being counted: click to WhatsApp doesn't fire a lead event, so if you only count leads, a working account looks dead. Frequency. Cost per conversation. And the part people skip: did the conversations become booked cleanings? That answer goes back into the account."
- **On screen:**
```
1 account status + spend > 0 · 2 conversations counted (messaging_conversation_started) · 3 frequency < 3 · 4 cost per conversation · 5 booked jobs (from the owner) → back to Meta
```

### 9:20-10:40 · FAILURE · THE ACCOUNT THAT LOOKED DEAD
- **On-screen title:** THIS ONE FAILED
- **Screen recording:** slide with the anonymized case.
- **What went wrong:** an account in our operation showed R$334 spent and zero results.
- **Why:** click-to-WhatsApp campaigns don't fire a lead event; reports counted only leads.
- **Fix:** count "messaging conversation started" as the conversion.
- **VO:** "Real case. Three hundred thirty four reais, zero results on the report. The ads were working. The report couldn't see WhatsApp conversations. If I'd trusted the dashboard, I'd have killed a working campaign."

### 10:40-11:00 · TALKING HEAD
- **TH9** "Month one is for learning which creative earns conversations." *Extend*
- **TH10** "Month two is where the budget follows the winner."

### 11:00-12:00 · STEP 5 · MONTH TWO
- **On-screen title:** STEP 5 · WHAT CHANGES IN MONTH TWO
- **VO:** "Pause the two weakest creatives. Give the winner two new hooks. If booked jobs come back from the owner, start sending them as quality signals. Only then think about more budget."

### 12:00-13:04 · CLOSING TALKING HEAD
- **TH11** "Five hundred dollars, one campaign, two ad sets, four creatives with spare hooks." *Extend*
- **TH12** "Count conversations, check the account daily, and swap hooks before ads die." *Extend*
- **TH13** "It's a plan, not a promise. Your market decides the numbers." *Extend*
- **TH14** "Every prompt from this video is free at marcosmaia.ai/prompts." *Extend*
- **TH15** "If you want one for your product, DM me BRIEF." *Extend*
- **TH16** "Next week: how to stop AI from redesigning your packaging."

## 4. Chapters

0:00 $500, one month, one cleaning company · 0:20 The plan · 0:52 What the accounts I manage taught me · 3:06 Structure and budget split · 5:26 The creatives · 7:30 What I read every week · 9:20 The account that looked dead · 11:00 Month two · 12:00 Recap

## 5. Description

```
If a cleaning company gave me $500 for one month of Meta Ads, this is the plan: structure, budget split, AI creatives with spare hooks, and the weekly checklist I use on real accounts.

What you'll learn: how to structure a small local budget, why conversations beat clicks as the goal, how AI creative changes small budget testing, and the reporting mistake that makes working accounts look dead.

Chapters
0:00 $500, one month, one cleaning company
0:20 The plan
0:52 What the accounts I manage taught me
3:06 Structure and budget split
5:26 The creatives
7:30 What I read every week
9:20 The account that looked dead
11:00 Month two
12:00 Recap

This is a plan, not a promise of results.
Prompts free at marcosmaia.ai/prompts
DM BRIEF on Instagram @marcosmaia.ai or WhatsApp wa.me/5511996129444?text=BRIEF

Fictional brands. Contains AI-generated content.
#MetaAds #MediaBuying #LocalBusiness
```

## 6. Production checklist

| Who | What | Due |
|---|---|---|
| Marcos | Clips: Ads Manager draft structure (nothing published), ClickUp weekly checklist; review the aggregates slide | Thu 26/11 (Thanksgiving: record Wed 25/11) |
| Claude | 16 TH blocks in Flow (about 320 credits), slides with banco_de_provas numbers, edit, thumbnail | Thu 26/11 |
| Reuse | BD004, AD020 | ready |

## 7. Three Shorts cuts

| Code | In/out | Hook on screen | Caption | Shorts title |
|---|---|---|---|---|
| YT008-S1 | 3:06-5:10 | $500 Meta Ads structure | one campaign, two ad sets, no tiny budgets split into nothing. | How I'd structure $500 of Meta Ads |
| YT008-S2 | 9:20-10:40 | R$334 spent, zero results? | the ads worked. the report couldn't see whatsapp conversations. | The report that made working ads look dead |
| YT008-S3 | 5:26-7:30 | Swap hooks, not ads | when frequency passes 3, change the first 3 seconds. | Fix ad fatigue by swapping the hook |

Black Friday is over. The tools kept shipping anyway.

Four updates from this week, official sources only, each with what it means for the ads you'll make in December and January.

The one I'm adding to my January workflow: [SYNC: WV009 key slide headline, plus why]

December is a good month to test a new tool on the production side, before January budgets reset.

#AIvideo #AIads

## First comment (post it right after publishing)

Sources:
[SYNC: the 4 official links from WV009]

A personal trainer's New Year ad, shot like a boxing movie. 5 am, one bulb, chalk in the air, and a chant you can't get out of your head.

Tiny business, big film. That's the series: local businesses filmed like a stadium spot, with an original song generated in the same take as the picture.

Why a chant? Because January fitness ads all say the same words. A rhythm gets remembered after the scroll.

Fictional business (IRONSIDE TRAINING), spec ad, made with AI. No real people, no before and after.

#AIads #SmallBusiness

## First comment (post it right after publishing)

Every prompt I use is free here: marcosmaia.ai/prompts
(Until the site is live, use: wa.me/5511996129444?text=PROMPT)

# AD021 · TINY BUSINESS #4 · IRONSIDE TRAINING (a personal trainer's New Year ad, shot like a boxing film)

- **Post:** Wed 02/12/2026 · Instagram, TikTok and Facebook 13:00 BRT · YouTube Short 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for December 2026 (slot 1)
- **Format:** 9:16 · 30s · native sound with an original chanted jingle in the generation
- **Linked:** BD021 · PD009 · YT011 (jingles) · LinkedIn LI041
- Fictional business. Spec ad. AI-generated content disclosed.

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: DM BRIEF from local fitness and service businesses before January.</perfil>
  <publico>Personal trainers and small gyms: "January ads all say new year, new you. Mine too."</publico>
  <tese>A tiny studio filmed like a boxing movie, with a chant people remember, beats another "new you" slogan.</tese>
  <numeros_permitidos>none</numeros_permitidos>
  <proibido>No body transformation, no before/after, no weight loss or health claims, no violence (no punches landing on a person; pads and heavy bag only), no real gyms, no dashes, no AI clichés.</proibido>
  <ativos>@Creator = JAY (trainer); @Location = small boxing gym at 5 am</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16</modelo>
</brief>
```

## 2. Hooks

| # | Formula | Hook | Status |
|---|---|---|---|
| 1 | Pattern interrupt | Total dark, one bulb clicks on over a heavy bag, chant starts on the click | **CHOSEN** |
| 2 | In medias res | JAY already wrapping his hands, counting down under his breath | A/B kept |
| 3 | Negation | JAY: "This is not a New Year's resolution." | A/B kept |
| 4 | Specific pain | "You quit by February every year." | backup (too negative for the viewer) |
| 5 | Result first | Final pose first | backup |

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Lyric / line | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 0-5s | Hook | 24 mm | Locked-off | Dark gym, one bare bulb clicks on above a heavy bag, chalk dust hangs | Single tungsten bulb, 2400K, black around | Chant line 1 starts | <bulb click at 1s> | captions |
| 2 | 5-12s | Ritual | 85 mm | Push-in at 0.1 m/s for 0.7 m | JAY wraps his hands with black wraps, jaw set | Bulb top light | Chant line 2 | <wrap tape crackle> | captions |
| 3 | 12-19s | Work | 50 mm | Orbit 30 degrees left at constant speed | JAY works the heavy bag in a steady rhythm, chain rattling | Bulb swings slightly, shadows move | Chant line 3 | <bag thuds on the beat> | "IRONSIDE TRAINING" lower third |
| 4 | 19-26s | Coach | 35 mm | Lateral dolly right at 0.2 m/s for 1.2 m | JAY holds up focus pads toward an off-screen client (only the client's gloved fists enter from the edge, seen from behind) and nods | Same | Chant line 4 | <pad pops on the beat> | captions |
| 5 | 26-30s | CTA | 85 mm | Push-in at 0.1 m/s for 0.4 m | JAY, chalk on his hands, looks into the lens | Bulb top light, sweat sheen | {First session's on me. 5 am.} | <bulb hum> | End card |

## 4. References needed

- **@Creator · JAY** `clone/referencias/cast/JAY_sheet_video.webp`: for this ad he keeps the heather-grey hoodie with sleeves pushed up and black joggers (locked wardrobe), plus black hand wraps described as a prop. Never inherit flat light.
- **@Location · boxing gym** `clone/referencias/locations/AD021_boxing_gym_plate.webp`: "Empty small boxing gym at 5 am, vertical 9:16, a worn leather heavy bag on a chain, a single bare bulb above it, concrete floor with chalk marks, a rack of old gloves, a brick wall, small high window with dark blue sky. No people, no posters, no text."
- **Start frame test (free):** shot 4 to check the client is only gloves entering from the edge, no face.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 ad for IRONSIDE TRAINING, a one-trainer studio, filmed like a gritty boxing movie, cut hard between five camera positions, all sound generated natively, including an original chant performed by the trainer.
@Creator is the identity and wardrobe reference for JAY: a 25-year-old Black American man, athletic build, short twists, clean-shaven, warm dark brown skin, a thin silver chain; wearing a heather-grey hoodie with the sleeves pushed up, black joggers, white running shoes, plus black cloth hand wraps. Never inherit the sheet's flat light.
@Location is the layout reference: small boxing gym at 5 am, worn leather heavy bag on a chain under a single bare bulb, chalk-marked concrete floor, rack of old gloves, brick wall, small high window with dark blue sky. Any incidental signage stays generic and unreadable.
Music: 88 BPM, the rhythm is made by the gym itself (heavy bag thuds, pad pops, a stomp on beats 2 and 4) plus a low synth drone entering at 12 seconds. JAY chants each line low and rhythmic, half spoken, in English, verbatim:
1. "Lights on, five a.m., nobody's watching"
2. "Wrap it up tight, the year starts now"
3. "One more round, one more round"
4. "Ironside, Ironside, show me how"

PART 2 · SHOTS
[0-5s] Shot 1. Camera: 24mm, locked-off. Dark gym; the bare bulb clicks on above the heavy bag, chalk dust hangs in the light; chant line 1 begins. Cut.
[5-12s] Shot 2. Camera: 85mm, push-in at 0.1 m/s for 0.7 m. JAY wraps his hands with black wraps, jaw set, chanting line 2. Cut.
[12-19s] Shot 3. Camera: 50mm, orbit 30 degrees left at constant speed. JAY works the heavy bag in a steady rhythm on the beat, the chain rattling, chanting line 3. Cut.
[19-26s] Shot 4. Camera: 35mm, lateral dolly right at 0.2 m/s for 1.2 m. JAY holds up focus pads; a client's gloved fists enter from the frame edge, the client seen only from behind; JAY nods, chanting line 4. Cut.
[26-30s] Shot 5. Camera: 85mm, push-in at 0.1 m/s for 0.4 m. JAY, chalk on his hands, looks into the lens and says: "First session's on me. 5 am."
Sound, native: bulb click at 1s; wrap tape crackle at 6s; bag thuds on every beat from 12s; pad pops on the beat from 19s; bulb hum at 28s.
Style: 24 to 85mm primes, single hard tungsten bulb, deep blacks, sweat sheen, coarse 16mm grain.
Negatives: no punches to a person's face or body, no blood, no injuries, no before and after, no shirtless transformation, no on-screen text, no posters, no watermarks, no logos; the client's face never appears; no extra people looking into the lens.
Count of JAY in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot; physics (wrap, bag rhythm, pads); chant lines under 12 words; music described (TINY exception); no violence to a person; no body claims; text in edit.

## 7. Edit (CapCut)

1. The generation carries its own rhythm: no extra track. Opening overlay "TINY BUSINESS #4 · a trainer, filmed like a boxing movie".
2. Fallback inserts **B14** (chalked hands clapping in slow motion) and **B13** (spotting a barbell) on beats.
3. Chant captions in Archivo Black, Pop on "five", "now", "Ironside". Watermark. End card "Prompts free at marcosmaia.ai/prompts · DM BRIEF".

## 8. Captions

**Instagram / Facebook**
> A personal trainer's New Year ad, shot like a boxing movie.
> January ads all say "new year, new you". A chant gets remembered after the scroll.
> The rhythm is the gym: bag thuds and pad pops on the beat, generated with the picture.
> No transformation shots, no promises. Just 5 am and one bulb.
> DM BRIEF and I'll make you one free hook in 24h.
> Fictional business. Made with AI.
> #personaltrainer #smallbusiness #aiads #seedance #tinybusiness

**TikTok**
> a one-trainer gym, filmed like a boxing movie, with its own chant. fictional business, made with AI.

**YouTube Short**
- Title: A tiny gym ad shot like a boxing movie (AI, original chant)
- Description: The beat is the heavy bag. Fictional business, made with AI.

## 9. BD021 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD021 · screen rec · AD021` · browser tab only.
1. Paste prompt; pause on the Music block (88 BPM, bag thuds as percussion, 4 lines). 2. Pause on Negatives (no punches to a person). 3. Generate, playback with sound.

**VO script (about 45 seconds):**
> New Year ad for a one-trainer gym.
> No music track. The gym is the drum kit.
> Bag thuds on the beat, pad pops on the beat, a stomp on two and four.
> Jay chants four lines. I wrote them, with the tempo.
> And the negatives keep it a sport, not a fight. Pads and a bag. Nobody gets hit.
> Full prompt free on my site.

**BD caption:**
> How to make the location the drum kit: a chant jingle generated with the picture. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Tiny business as a boxing film with a chant jingle (location as percussion)",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[BUSINESS]", "[OWNER BLOCK]", "[LOCATION SOUNDS AS BEAT]", "[CHANT 4 LINES]", "[OFFER LINE]"],
  "tips": [
    "Use the place's own sounds as the rhythm section; it syncs better than a separate track.",
    "Keep contact sports on pads and bags in the negatives."
  ],
  "used_in": ["AD021", "BD021", "PD009", "YT011"],
  "public": true
}
```

Note on the offer line "First session's on me": spec copy. A real client uses its own offer.

Someone watched your Black Friday ad, visited the page, and didn't buy.

What do you show them in December?

Today I'm testing three remarketing openings for a fictional headphone brand as Instagram Trial Reels. Before that, your vote.

## Poll options

1. The same ad again  (17 chars)
2. A new hook, same body  (21 chars)
3. A discount  (10 chars)
4. Nothing, let them go  (20 chars)

# PD009 · The reusable b-roll prompt

Série: PD · Semana de 2026-11-30 · Sugestão: 2026-12-01 (Tue)
Redes: instagram, facebook, linkedin, tiktok

## Instagram · Facebook · LinkedIn

One b-roll prompt, a hundred ads. The trick is what you leave out.

No faces to the lens, no logos, no text. Keep it generic and the same clip fits any brand in the niche.

Swipe for the structure. The variables in gold are the only parts you change.

Full prompt, free, no email: marcosmaia.ai/prompts (PL-0014).
Save this post for your next generation. Want it done for your brand? DM BRIEF.

#aiprompts #seedance #aivideo #promptengineering #adcreative #ugcads #aifilmmaking

## TikTok

**Title:** the reusable b-roll prompt

One b-roll prompt, a hundred ads. The trick is what you leave out.

No faces to the lens, no logos, no text. Keep it generic and the same clip fits any brand in the niche.

Swipe for the structure. The variables in gold are the only parts you change.

Full prompt, free, no email: marcosmaia.ai/prompts (PL-0014).
Save this post for your next generation. Want it done for your brand? DM BRIEF.

#aiprompts #aivideo #seedance #learnontiktok

# PD009 · The reusable b-roll prompt

Série: PD · Semana de 2026-11-30 · Sugestão: 2026-12-01 (Tue)
Redes: instagram, facebook, linkedin, tiktok

## Instagram · Facebook · LinkedIn

One b-roll prompt, a hundred ads. The trick is what you leave out.

No faces to the lens, no logos, no text. Keep it generic and the same clip fits any brand in the niche.

Swipe for the structure. The variables in gold are the only parts you change.

Full prompt, free, no email: marcosmaia.ai/prompts (PL-0014).
Save this post for your next generation. Want it done for your brand? DM BRIEF.

#aiprompts #seedance #aivideo #promptengineering #adcreative #ugcads #aifilmmaking

## TikTok

**Title:** the reusable b-roll prompt

One b-roll prompt, a hundred ads. The trick is what you leave out.

No faces to the lens, no logos, no text. Keep it generic and the same clip fits any brand in the niche.

Swipe for the structure. The variables in gold are the only parts you change.

Full prompt, free, no email: marcosmaia.ai/prompts (PL-0014).
Save this post for your next generation. Want it done for your brand? DM BRIEF.

#aiprompts #aivideo #seedance #learnontiktok

# AD022 · 3 HOOKS #3 · HALDEN (remarketing hooks for people who almost bought on Black Friday)

- **Post:** Thu 03/12/2026 · Instagram Trial Reels A/B/C at 14:00, 16:00 and 18:00 BRT · TikTok compilation 19:00 BRT · YouTube Short (compilation) 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for December 2026 (slot 2)
- **Format:** 9:16 · 30s = Hook A (0-4s) + Hook B (4-8s) + Hook C (8-12s) + body D (12-30s) · 3 ads of 22s + compilation
- **Linked:** BD022 · PD009 · YT007 · LinkedIn poll LI042
- Fictional brand. Spec ad. AI-generated content disclosed. Same HALDEN contract as AD013.

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: media buyer authority (remarketing creative), poll engagement.</perfil>
  <publico>E-commerce founders and media buyers: "People clicked on Black Friday and didn't buy. Now what?"</publico>
  <tese>Remarketing needs a new first second for people who already know the product; repeating the same ad wastes the second look.</tese>
  <numeros_permitidos>none</numeros_permitidos>
  <proibido>No fake discounts, no "only 3 left", no sound or battery claims, no readable UI, no real brands, no dashes, no AI clichés.</proibido>
  <ativos>@Creator = MIA; @Product = HALDEN headphones (contract from AD013); @Location = train window seat, winter city</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16</modelo>
</brief>
```

## 2. Hooks (chosen set A, B, C)

| # | Formula | Hook | Status |
|---|---|---|---|
| A | Negation / direct address | MIA to the lens: "Still thinking about them? Same." | **USED (A)** |
| B | Objection handling | MIA lifts one cup: "I wasn't sure either. Then the train got loud." | **USED (B)** |
| C | Result first | MIA with headphones on, eyes closed, the noisy train fades to near silence | **USED (C)** |
| 4 | Specific pain | "Your commute is louder than your music." | backup |
| 5 | Pattern interrupt | The cups close and the frame goes quiet | backup |

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| A | 0-4s | Hook A | 50 mm | Push-in at 0.15 m/s for 0.6 m | MIA in a train window seat, headphones around her neck, half-smile to the lens | Grey winter daylight through the window | {Still thinking about them? Same.} | <train rumble> | "A" tag |
| B | 4-8s | Hook B | 85 mm | Locked-off | She lifts one cup slightly from her neck, raises an eyebrow | Same | {I wasn't sure either. Then the train got loud.} | <brakes squeal> | "B" tag |
| C | 8-12s | Hook C | 85 mm | Push-in at 0.1 m/s for 0.4 m | Headphones on, eyes closed, she exhales | Same | none | <train noise drops to near silence at 9s> | "C" tag |
| D1 | 12-21s | Product | 100 mm | Orbit 25 degrees right | Close on the cup against her ear, the debossed H, city blurring outside | Window rim light | {They just, um, turn the world down.} | <muffled rumble> | "HALDEN" lower third |
| D2 | 21-30s | CTA | 50 mm | Pull-back at 0.15 m/s for 0.8 m | She slides one cup off, looks into the lens | Same | {They're still in your cart. I checked.} | <station chime far away> | end card |

## 4. References needed

- **@Creator · MIA** (same as AD009), **@Product · HALDEN** (same file as AD013), **@Location · train seat** `clone/referencias/locations/AD022_train_window.webp`: "Empty commuter train window seat on a grey winter day, vertical 9:16, a worn blue fabric seat, a large window with a blurred snowy city passing, metal handrail. No people, no readable signs or screens."
- **Start frame test (free):** D1 close to check the H deboss and cup size against the ear.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 remarketing creative test for HALDEN headphones: three alternative 4-second openings followed by one shared 18-second body, cut hard between five camera positions, all sound generated natively in sync. No music.
@Creator is the identity and wardrobe reference for MIA: a 30-year-old woman, shoulder-length dark brown hair with curtain bangs, light olive skin with a few freckles on the nose, small gold stud earrings; wearing an open oversized light-blue cotton shirt over a cream ribbed tank, high-waisted straight black trousers, white sneakers. Same face, outfit and light in every shot. Never inherit the sheet's flat light.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: wireless over-ear headphones with matte sand ear cups about the size of an adult palm, brushed aluminum yokes, a sand fabric headband with tone-on-tone stitching, a tiny debossed H on each cup and no other markings. Never redesigned, same size relative to her head.
@Location is a commuter train window seat on a grey winter day: worn blue fabric seat, large window with a blurred snowy city passing, metal handrail. Any incidental signage stays generic and unreadable.

PART 2 · SHOTS
[0-4s] Shot A. Camera: 50mm, push-in at 0.15 m/s for 0.6 m. MIA in the window seat, headphones around her neck, half-smile to the lens, line 1. Cut.
[4-8s] Shot B. Camera: 85mm, locked-off. She lifts one cup slightly away from her neck and raises an eyebrow, line 2. Cut.
[8-12s] Shot C. Camera: 85mm, push-in at 0.1 m/s for 0.4 m. Headphones on, eyes closed, she exhales; the train noise drops to near silence. Cut.
[12-21s] Shot D1. Camera: 100mm, orbit 25 degrees right. Close on the cup against her ear, the debossed H visible, the city blurring outside, line 3. Cut.
[21-30s] Shot D2. Camera: 50mm, pull-back at 0.15 m/s for 0.8 m. She slides one cup off and looks into the lens, line 4.
Dialogue, American English, verbatim, in this order:
1. "Still thinking about them? Same."
2. "I wasn't sure either. Then the train got loud."
3. "They just, um, turn the world down."
4. "They're still in your cart. I checked."
Sound, native: steady train rumble from 0s; brakes squeal at 5s; the rumble drops to near silence at 9s; muffled rumble under D1; a station chime far away at 27s. No music, no score.
Style: 50 to 100mm primes, soft grey winter light, natural skin, fine 35mm grain.
Negatives: no on-screen text, no phone screens with readable UI, no watermarks, no logos other than the debossed H; no extra passengers facing the lens (only blurred shapes allowed far behind); the headphones never change shape or color; no claims.
Count of MIA in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot; physics; lines under 12 words; same outfit across hooks; no fake scarcity; no music.

## 7. Edit (CapCut)

- Export **AD022-A, -B, -C** and the compilation with the poll card "Which opening brings them back? A, B or C".
- Remarketing note in the caption of the compilation: in a real account these run only to people who visited the product page.
- Fallback inserts **F05** (bokeh city lights) and **D01**. Same music bed on all: lo-fi, 82 BPM.
- Trial Reels: share the best average watch time version to followers after 72h.

## 8. Captions

**Instagram Trial Reels (A, B, C)**
> The world, turned down.
> Fictional brand. Made with AI.
> #headphones #commute #aiads

**TikTok (compilation)**
> they saw it on black friday and didn't buy. which opening brings them back? A, B or C. fictional brand, made with AI.

**YouTube Short**
- Title: 3 remarketing hooks for people who almost bought
- Description: New first second for a second look. Fictional brand, made with AI.

## 9. BD022 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD022 · screen rec · AD022` · browser tab only.
1. Show AD013 (the launch) for 3s. 2. Paste the new prompt; pause on the three hooks. 3. Attach MIA, HALDEN, train plate. 4. Generate, cut the three versions.

**VO script (about 45 seconds):**
> Remarketing. These people already saw the headphones in November.
> Showing them the launch ad again wastes the second look.
> So three new openings. A talks to them directly. B answers the doubt. C shows the result: the train goes quiet.
> Same contract as the launch, so it's the same product they remember.
> Full prompt free on my site.

**BD caption:**
> Remarketing creative: three new openings for people who already know the product. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Remarketing 3 HOOKS: direct address, objection, result",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[CREATOR BLOCK]", "[PRODUCT CONTRACT]", "[HOOK A]", "[HOOK B OBJECTION]", "[HOOK C RESULT]", "[BODY]"],
  "tips": [
    "Reuse the exact contract from the launch ad so people recognize the product.",
    "Never invent scarcity in remarketing; 'still in your cart' is enough."
  ],
  "used_in": ["AD022", "BD022", "PD009", "YT007"],
  "public": true
}
```

# AD022 · 3 HOOKS #3 · HALDEN (remarketing hooks for people who almost bought on Black Friday)

- **Post:** Thu 03/12/2026 · Instagram Trial Reels A/B/C at 14:00, 16:00 and 18:00 BRT · TikTok compilation 19:00 BRT · YouTube Short (compilation) 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for December 2026 (slot 2)
- **Format:** 9:16 · 30s = Hook A (0-4s) + Hook B (4-8s) + Hook C (8-12s) + body D (12-30s) · 3 ads of 22s + compilation
- **Linked:** BD022 · PD009 · YT007 · LinkedIn poll LI042
- Fictional brand. Spec ad. AI-generated content disclosed. Same HALDEN contract as AD013.

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: media buyer authority (remarketing creative), poll engagement.</perfil>
  <publico>E-commerce founders and media buyers: "People clicked on Black Friday and didn't buy. Now what?"</publico>
  <tese>Remarketing needs a new first second for people who already know the product; repeating the same ad wastes the second look.</tese>
  <numeros_permitidos>none</numeros_permitidos>
  <proibido>No fake discounts, no "only 3 left", no sound or battery claims, no readable UI, no real brands, no dashes, no AI clichés.</proibido>
  <ativos>@Creator = MIA; @Product = HALDEN headphones (contract from AD013); @Location = train window seat, winter city</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16</modelo>
</brief>
```

## 2. Hooks (chosen set A, B, C)

| # | Formula | Hook | Status |
|---|---|---|---|
| A | Negation / direct address | MIA to the lens: "Still thinking about them? Same." | **USED (A)** |
| B | Objection handling | MIA lifts one cup: "I wasn't sure either. Then the train got loud." | **USED (B)** |
| C | Result first | MIA with headphones on, eyes closed, the noisy train fades to near silence | **USED (C)** |
| 4 | Specific pain | "Your commute is louder than your music." | backup |
| 5 | Pattern interrupt | The cups close and the frame goes quiet | backup |

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| A | 0-4s | Hook A | 50 mm | Push-in at 0.15 m/s for 0.6 m | MIA in a train window seat, headphones around her neck, half-smile to the lens | Grey winter daylight through the window | {Still thinking about them? Same.} | <train rumble> | "A" tag |
| B | 4-8s | Hook B | 85 mm | Locked-off | She lifts one cup slightly from her neck, raises an eyebrow | Same | {I wasn't sure either. Then the train got loud.} | <brakes squeal> | "B" tag |
| C | 8-12s | Hook C | 85 mm | Push-in at 0.1 m/s for 0.4 m | Headphones on, eyes closed, she exhales | Same | none | <train noise drops to near silence at 9s> | "C" tag |
| D1 | 12-21s | Product | 100 mm | Orbit 25 degrees right | Close on the cup against her ear, the debossed H, city blurring outside | Window rim light | {They just, um, turn the world down.} | <muffled rumble> | "HALDEN" lower third |
| D2 | 21-30s | CTA | 50 mm | Pull-back at 0.15 m/s for 0.8 m | She slides one cup off, looks into the lens | Same | {They're still in your cart. I checked.} | <station chime far away> | end card |

## 4. References needed

- **@Creator · MIA** (same as AD009), **@Product · HALDEN** (same file as AD013), **@Location · train seat** `clone/referencias/locations/AD022_train_window.webp`: "Empty commuter train window seat on a grey winter day, vertical 9:16, a worn blue fabric seat, a large window with a blurred snowy city passing, metal handrail. No people, no readable signs or screens."
- **Start frame test (free):** D1 close to check the H deboss and cup size against the ear.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 remarketing creative test for HALDEN headphones: three alternative 4-second openings followed by one shared 18-second body, cut hard between five camera positions, all sound generated natively in sync. No music.
@Creator is the identity and wardrobe reference for MIA: a 30-year-old woman, shoulder-length dark brown hair with curtain bangs, light olive skin with a few freckles on the nose, small gold stud earrings; wearing an open oversized light-blue cotton shirt over a cream ribbed tank, high-waisted straight black trousers, white sneakers. Same face, outfit and light in every shot. Never inherit the sheet's flat light.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: wireless over-ear headphones with matte sand ear cups about the size of an adult palm, brushed aluminum yokes, a sand fabric headband with tone-on-tone stitching, a tiny debossed H on each cup and no other markings. Never redesigned, same size relative to her head.
@Location is a commuter train window seat on a grey winter day: worn blue fabric seat, large window with a blurred snowy city passing, metal handrail. Any incidental signage stays generic and unreadable.

PART 2 · SHOTS
[0-4s] Shot A. Camera: 50mm, push-in at 0.15 m/s for 0.6 m. MIA in the window seat, headphones around her neck, half-smile to the lens, line 1. Cut.
[4-8s] Shot B. Camera: 85mm, locked-off. She lifts one cup slightly away from her neck and raises an eyebrow, line 2. Cut.
[8-12s] Shot C. Camera: 85mm, push-in at 0.1 m/s for 0.4 m. Headphones on, eyes closed, she exhales; the train noise drops to near silence. Cut.
[12-21s] Shot D1. Camera: 100mm, orbit 25 degrees right. Close on the cup against her ear, the debossed H visible, the city blurring outside, line 3. Cut.
[21-30s] Shot D2. Camera: 50mm, pull-back at 0.15 m/s for 0.8 m. She slides one cup off and looks into the lens, line 4.
Dialogue, American English, verbatim, in this order:
1. "Still thinking about them? Same."
2. "I wasn't sure either. Then the train got loud."
3. "They just, um, turn the world down."
4. "They're still in your cart. I checked."
Sound, native: steady train rumble from 0s; brakes squeal at 5s; the rumble drops to near silence at 9s; muffled rumble under D1; a station chime far away at 27s. No music, no score.
Style: 50 to 100mm primes, soft grey winter light, natural skin, fine 35mm grain.
Negatives: no on-screen text, no phone screens with readable UI, no watermarks, no logos other than the debossed H; no extra passengers facing the lens (only blurred shapes allowed far behind); the headphones never change shape or color; no claims.
Count of MIA in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot; physics; lines under 12 words; same outfit across hooks; no fake scarcity; no music.

## 7. Edit (CapCut)

- Export **AD022-A, -B, -C** and the compilation with the poll card "Which opening brings them back? A, B or C".
- Remarketing note in the caption of the compilation: in a real account these run only to people who visited the product page.
- Fallback inserts **F05** (bokeh city lights) and **D01**. Same music bed on all: lo-fi, 82 BPM.
- Trial Reels: share the best average watch time version to followers after 72h.

## 8. Captions

**Instagram Trial Reels (A, B, C)**
> The world, turned down.
> Fictional brand. Made with AI.
> #headphones #commute #aiads

**TikTok (compilation)**
> they saw it on black friday and didn't buy. which opening brings them back? A, B or C. fictional brand, made with AI.

**YouTube Short**
- Title: 3 remarketing hooks for people who almost bought
- Description: New first second for a second look. Fictional brand, made with AI.

## 9. BD022 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD022 · screen rec · AD022` · browser tab only.
1. Show AD013 (the launch) for 3s. 2. Paste the new prompt; pause on the three hooks. 3. Attach MIA, HALDEN, train plate. 4. Generate, cut the three versions.

**VO script (about 45 seconds):**
> Remarketing. These people already saw the headphones in November.
> Showing them the launch ad again wastes the second look.
> So three new openings. A talks to them directly. B answers the doubt. C shows the result: the train goes quiet.
> Same contract as the launch, so it's the same product they remember.
> Full prompt free on my site.

**BD caption:**
> Remarketing creative: three new openings for people who already know the product. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Remarketing 3 HOOKS: direct address, objection, result",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[CREATOR BLOCK]", "[PRODUCT CONTRACT]", "[HOOK A]", "[HOOK B OBJECTION]", "[HOOK C RESULT]", "[BODY]"],
  "tips": [
    "Reuse the exact contract from the launch ad so people recognize the product.",
    "Never invent scarcity in remarketing; 'still in your cart' is enough."
  ],
  "used_in": ["AD022", "BD022", "PD009", "YT007"],
  "public": true
}
```

# AD022 · 3 HOOKS #3 · HALDEN (remarketing hooks for people who almost bought on Black Friday)

- **Post:** Thu 03/12/2026 · Instagram Trial Reels A/B/C at 14:00, 16:00 and 18:00 BRT · TikTok compilation 19:00 BRT · YouTube Short (compilation) 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for December 2026 (slot 2)
- **Format:** 9:16 · 30s = Hook A (0-4s) + Hook B (4-8s) + Hook C (8-12s) + body D (12-30s) · 3 ads of 22s + compilation
- **Linked:** BD022 · PD009 · YT007 · LinkedIn poll LI042
- Fictional brand. Spec ad. AI-generated content disclosed. Same HALDEN contract as AD013.

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: media buyer authority (remarketing creative), poll engagement.</perfil>
  <publico>E-commerce founders and media buyers: "People clicked on Black Friday and didn't buy. Now what?"</publico>
  <tese>Remarketing needs a new first second for people who already know the product; repeating the same ad wastes the second look.</tese>
  <numeros_permitidos>none</numeros_permitidos>
  <proibido>No fake discounts, no "only 3 left", no sound or battery claims, no readable UI, no real brands, no dashes, no AI clichés.</proibido>
  <ativos>@Creator = MIA; @Product = HALDEN headphones (contract from AD013); @Location = train window seat, winter city</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16</modelo>
</brief>
```

## 2. Hooks (chosen set A, B, C)

| # | Formula | Hook | Status |
|---|---|---|---|
| A | Negation / direct address | MIA to the lens: "Still thinking about them? Same." | **USED (A)** |
| B | Objection handling | MIA lifts one cup: "I wasn't sure either. Then the train got loud." | **USED (B)** |
| C | Result first | MIA with headphones on, eyes closed, the noisy train fades to near silence | **USED (C)** |
| 4 | Specific pain | "Your commute is louder than your music." | backup |
| 5 | Pattern interrupt | The cups close and the frame goes quiet | backup |

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| A | 0-4s | Hook A | 50 mm | Push-in at 0.15 m/s for 0.6 m | MIA in a train window seat, headphones around her neck, half-smile to the lens | Grey winter daylight through the window | {Still thinking about them? Same.} | <train rumble> | "A" tag |
| B | 4-8s | Hook B | 85 mm | Locked-off | She lifts one cup slightly from her neck, raises an eyebrow | Same | {I wasn't sure either. Then the train got loud.} | <brakes squeal> | "B" tag |
| C | 8-12s | Hook C | 85 mm | Push-in at 0.1 m/s for 0.4 m | Headphones on, eyes closed, she exhales | Same | none | <train noise drops to near silence at 9s> | "C" tag |
| D1 | 12-21s | Product | 100 mm | Orbit 25 degrees right | Close on the cup against her ear, the debossed H, city blurring outside | Window rim light | {They just, um, turn the world down.} | <muffled rumble> | "HALDEN" lower third |
| D2 | 21-30s | CTA | 50 mm | Pull-back at 0.15 m/s for 0.8 m | She slides one cup off, looks into the lens | Same | {They're still in your cart. I checked.} | <station chime far away> | end card |

## 4. References needed

- **@Creator · MIA** (same as AD009), **@Product · HALDEN** (same file as AD013), **@Location · train seat** `clone/referencias/locations/AD022_train_window.webp`: "Empty commuter train window seat on a grey winter day, vertical 9:16, a worn blue fabric seat, a large window with a blurred snowy city passing, metal handrail. No people, no readable signs or screens."
- **Start frame test (free):** D1 close to check the H deboss and cup size against the ear.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 remarketing creative test for HALDEN headphones: three alternative 4-second openings followed by one shared 18-second body, cut hard between five camera positions, all sound generated natively in sync. No music.
@Creator is the identity and wardrobe reference for MIA: a 30-year-old woman, shoulder-length dark brown hair with curtain bangs, light olive skin with a few freckles on the nose, small gold stud earrings; wearing an open oversized light-blue cotton shirt over a cream ribbed tank, high-waisted straight black trousers, white sneakers. Same face, outfit and light in every shot. Never inherit the sheet's flat light.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: wireless over-ear headphones with matte sand ear cups about the size of an adult palm, brushed aluminum yokes, a sand fabric headband with tone-on-tone stitching, a tiny debossed H on each cup and no other markings. Never redesigned, same size relative to her head.
@Location is a commuter train window seat on a grey winter day: worn blue fabric seat, large window with a blurred snowy city passing, metal handrail. Any incidental signage stays generic and unreadable.

PART 2 · SHOTS
[0-4s] Shot A. Camera: 50mm, push-in at 0.15 m/s for 0.6 m. MIA in the window seat, headphones around her neck, half-smile to the lens, line 1. Cut.
[4-8s] Shot B. Camera: 85mm, locked-off. She lifts one cup slightly away from her neck and raises an eyebrow, line 2. Cut.
[8-12s] Shot C. Camera: 85mm, push-in at 0.1 m/s for 0.4 m. Headphones on, eyes closed, she exhales; the train noise drops to near silence. Cut.
[12-21s] Shot D1. Camera: 100mm, orbit 25 degrees right. Close on the cup against her ear, the debossed H visible, the city blurring outside, line 3. Cut.
[21-30s] Shot D2. Camera: 50mm, pull-back at 0.15 m/s for 0.8 m. She slides one cup off and looks into the lens, line 4.
Dialogue, American English, verbatim, in this order:
1. "Still thinking about them? Same."
2. "I wasn't sure either. Then the train got loud."
3. "They just, um, turn the world down."
4. "They're still in your cart. I checked."
Sound, native: steady train rumble from 0s; brakes squeal at 5s; the rumble drops to near silence at 9s; muffled rumble under D1; a station chime far away at 27s. No music, no score.
Style: 50 to 100mm primes, soft grey winter light, natural skin, fine 35mm grain.
Negatives: no on-screen text, no phone screens with readable UI, no watermarks, no logos other than the debossed H; no extra passengers facing the lens (only blurred shapes allowed far behind); the headphones never change shape or color; no claims.
Count of MIA in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot; physics; lines under 12 words; same outfit across hooks; no fake scarcity; no music.

## 7. Edit (CapCut)

- Export **AD022-A, -B, -C** and the compilation with the poll card "Which opening brings them back? A, B or C".
- Remarketing note in the caption of the compilation: in a real account these run only to people who visited the product page.
- Fallback inserts **F05** (bokeh city lights) and **D01**. Same music bed on all: lo-fi, 82 BPM.
- Trial Reels: share the best average watch time version to followers after 72h.

## 8. Captions

**Instagram Trial Reels (A, B, C)**
> The world, turned down.
> Fictional brand. Made with AI.
> #headphones #commute #aiads

**TikTok (compilation)**
> they saw it on black friday and didn't buy. which opening brings them back? A, B or C. fictional brand, made with AI.

**YouTube Short**
- Title: 3 remarketing hooks for people who almost bought
- Description: New first second for a second look. Fictional brand, made with AI.

## 9. BD022 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD022 · screen rec · AD022` · browser tab only.
1. Show AD013 (the launch) for 3s. 2. Paste the new prompt; pause on the three hooks. 3. Attach MIA, HALDEN, train plate. 4. Generate, cut the three versions.

**VO script (about 45 seconds):**
> Remarketing. These people already saw the headphones in November.
> Showing them the launch ad again wastes the second look.
> So three new openings. A talks to them directly. B answers the doubt. C shows the result: the train goes quiet.
> Same contract as the launch, so it's the same product they remember.
> Full prompt free on my site.

**BD caption:**
> Remarketing creative: three new openings for people who already know the product. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Remarketing 3 HOOKS: direct address, objection, result",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[CREATOR BLOCK]", "[PRODUCT CONTRACT]", "[HOOK A]", "[HOOK B OBJECTION]", "[HOOK C RESULT]", "[BODY]"],
  "tips": [
    "Reuse the exact contract from the launch ad so people recognize the product.",
    "Never invent scarcity in remarketing; 'still in your cart' is enough."
  ],
  "used_in": ["AD022", "BD022", "PD009", "YT007"],
  "public": true
}
```

# AD022 · 3 HOOKS #3 · HALDEN (remarketing hooks for people who almost bought on Black Friday)

- **Post:** Thu 03/12/2026 · Instagram Trial Reels A/B/C at 14:00, 16:00 and 18:00 BRT · TikTok compilation 19:00 BRT · YouTube Short (compilation) 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for December 2026 (slot 2)
- **Format:** 9:16 · 30s = Hook A (0-4s) + Hook B (4-8s) + Hook C (8-12s) + body D (12-30s) · 3 ads of 22s + compilation
- **Linked:** BD022 · PD009 · YT007 · LinkedIn poll LI042
- Fictional brand. Spec ad. AI-generated content disclosed. Same HALDEN contract as AD013.

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: media buyer authority (remarketing creative), poll engagement.</perfil>
  <publico>E-commerce founders and media buyers: "People clicked on Black Friday and didn't buy. Now what?"</publico>
  <tese>Remarketing needs a new first second for people who already know the product; repeating the same ad wastes the second look.</tese>
  <numeros_permitidos>none</numeros_permitidos>
  <proibido>No fake discounts, no "only 3 left", no sound or battery claims, no readable UI, no real brands, no dashes, no AI clichés.</proibido>
  <ativos>@Creator = MIA; @Product = HALDEN headphones (contract from AD013); @Location = train window seat, winter city</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16</modelo>
</brief>
```

## 2. Hooks (chosen set A, B, C)

| # | Formula | Hook | Status |
|---|---|---|---|
| A | Negation / direct address | MIA to the lens: "Still thinking about them? Same." | **USED (A)** |
| B | Objection handling | MIA lifts one cup: "I wasn't sure either. Then the train got loud." | **USED (B)** |
| C | Result first | MIA with headphones on, eyes closed, the noisy train fades to near silence | **USED (C)** |
| 4 | Specific pain | "Your commute is louder than your music." | backup |
| 5 | Pattern interrupt | The cups close and the frame goes quiet | backup |

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| A | 0-4s | Hook A | 50 mm | Push-in at 0.15 m/s for 0.6 m | MIA in a train window seat, headphones around her neck, half-smile to the lens | Grey winter daylight through the window | {Still thinking about them? Same.} | <train rumble> | "A" tag |
| B | 4-8s | Hook B | 85 mm | Locked-off | She lifts one cup slightly from her neck, raises an eyebrow | Same | {I wasn't sure either. Then the train got loud.} | <brakes squeal> | "B" tag |
| C | 8-12s | Hook C | 85 mm | Push-in at 0.1 m/s for 0.4 m | Headphones on, eyes closed, she exhales | Same | none | <train noise drops to near silence at 9s> | "C" tag |
| D1 | 12-21s | Product | 100 mm | Orbit 25 degrees right | Close on the cup against her ear, the debossed H, city blurring outside | Window rim light | {They just, um, turn the world down.} | <muffled rumble> | "HALDEN" lower third |
| D2 | 21-30s | CTA | 50 mm | Pull-back at 0.15 m/s for 0.8 m | She slides one cup off, looks into the lens | Same | {They're still in your cart. I checked.} | <station chime far away> | end card |

## 4. References needed

- **@Creator · MIA** (same as AD009), **@Product · HALDEN** (same file as AD013), **@Location · train seat** `clone/referencias/locations/AD022_train_window.webp`: "Empty commuter train window seat on a grey winter day, vertical 9:16, a worn blue fabric seat, a large window with a blurred snowy city passing, metal handrail. No people, no readable signs or screens."
- **Start frame test (free):** D1 close to check the H deboss and cup size against the ear.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 remarketing creative test for HALDEN headphones: three alternative 4-second openings followed by one shared 18-second body, cut hard between five camera positions, all sound generated natively in sync. No music.
@Creator is the identity and wardrobe reference for MIA: a 30-year-old woman, shoulder-length dark brown hair with curtain bangs, light olive skin with a few freckles on the nose, small gold stud earrings; wearing an open oversized light-blue cotton shirt over a cream ribbed tank, high-waisted straight black trousers, white sneakers. Same face, outfit and light in every shot. Never inherit the sheet's flat light.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: wireless over-ear headphones with matte sand ear cups about the size of an adult palm, brushed aluminum yokes, a sand fabric headband with tone-on-tone stitching, a tiny debossed H on each cup and no other markings. Never redesigned, same size relative to her head.
@Location is a commuter train window seat on a grey winter day: worn blue fabric seat, large window with a blurred snowy city passing, metal handrail. Any incidental signage stays generic and unreadable.

PART 2 · SHOTS
[0-4s] Shot A. Camera: 50mm, push-in at 0.15 m/s for 0.6 m. MIA in the window seat, headphones around her neck, half-smile to the lens, line 1. Cut.
[4-8s] Shot B. Camera: 85mm, locked-off. She lifts one cup slightly away from her neck and raises an eyebrow, line 2. Cut.
[8-12s] Shot C. Camera: 85mm, push-in at 0.1 m/s for 0.4 m. Headphones on, eyes closed, she exhales; the train noise drops to near silence. Cut.
[12-21s] Shot D1. Camera: 100mm, orbit 25 degrees right. Close on the cup against her ear, the debossed H visible, the city blurring outside, line 3. Cut.
[21-30s] Shot D2. Camera: 50mm, pull-back at 0.15 m/s for 0.8 m. She slides one cup off and looks into the lens, line 4.
Dialogue, American English, verbatim, in this order:
1. "Still thinking about them? Same."
2. "I wasn't sure either. Then the train got loud."
3. "They just, um, turn the world down."
4. "They're still in your cart. I checked."
Sound, native: steady train rumble from 0s; brakes squeal at 5s; the rumble drops to near silence at 9s; muffled rumble under D1; a station chime far away at 27s. No music, no score.
Style: 50 to 100mm primes, soft grey winter light, natural skin, fine 35mm grain.
Negatives: no on-screen text, no phone screens with readable UI, no watermarks, no logos other than the debossed H; no extra passengers facing the lens (only blurred shapes allowed far behind); the headphones never change shape or color; no claims.
Count of MIA in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot; physics; lines under 12 words; same outfit across hooks; no fake scarcity; no music.

## 7. Edit (CapCut)

- Export **AD022-A, -B, -C** and the compilation with the poll card "Which opening brings them back? A, B or C".
- Remarketing note in the caption of the compilation: in a real account these run only to people who visited the product page.
- Fallback inserts **F05** (bokeh city lights) and **D01**. Same music bed on all: lo-fi, 82 BPM.
- Trial Reels: share the best average watch time version to followers after 72h.

## 8. Captions

**Instagram Trial Reels (A, B, C)**
> The world, turned down.
> Fictional brand. Made with AI.
> #headphones #commute #aiads

**TikTok (compilation)**
> they saw it on black friday and didn't buy. which opening brings them back? A, B or C. fictional brand, made with AI.

**YouTube Short**
- Title: 3 remarketing hooks for people who almost bought
- Description: New first second for a second look. Fictional brand, made with AI.

## 9. BD022 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD022 · screen rec · AD022` · browser tab only.
1. Show AD013 (the launch) for 3s. 2. Paste the new prompt; pause on the three hooks. 3. Attach MIA, HALDEN, train plate. 4. Generate, cut the three versions.

**VO script (about 45 seconds):**
> Remarketing. These people already saw the headphones in November.
> Showing them the launch ad again wastes the second look.
> So three new openings. A talks to them directly. B answers the doubt. C shows the result: the train goes quiet.
> Same contract as the launch, so it's the same product they remember.
> Full prompt free on my site.

**BD caption:**
> Remarketing creative: three new openings for people who already know the product. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Remarketing 3 HOOKS: direct address, objection, result",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[CREATOR BLOCK]", "[PRODUCT CONTRACT]", "[HOOK A]", "[HOOK B OBJECTION]", "[HOOK C RESULT]", "[BODY]"],
  "tips": [
    "Reuse the exact contract from the launch ad so people recognize the product.",
    "Never invent scarcity in remarketing; 'still in your cart' is enough."
  ],
  "used_in": ["AD022", "BD022", "PD009", "YT007"],
  "public": true
}
```

I'm building a fictional cold brew brand on camera, one episode a week. Seven episodes in, the question I get most: how does she look the same every time?

Her name is Nora. She doesn't exist. Every episode reuses three files:

1. Her character sheet: three panels, flat light, grey background, no expression
2. The product contract: the can's shape, color, band and size relative to her hand
3. The location plate: the empty shop, same brick wall, same window, same shelf

Every prompt starts with those three and the same identity sentence, word for word. Change one word and she drifts.

Episode 7 is Black Friday weekend. Fictional brand (NORTHSHORE COLD BREW), made with AI.

#AIvideo #Branding

## First comment (post it right after publishing)

All 7 episodes are on my Instagram and YouTube, playlist THE BRAND.

# AD021 · TINY BUSINESS #4 · IRONSIDE TRAINING (a personal trainer's New Year ad, shot like a boxing film)

- **Post:** Wed 02/12/2026 · Instagram, TikTok and Facebook 13:00 BRT · YouTube Short 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for December 2026 (slot 1)
- **Format:** 9:16 · 30s · native sound with an original chanted jingle in the generation
- **Linked:** BD021 · PD009 · YT011 (jingles) · LinkedIn LI041
- Fictional business. Spec ad. AI-generated content disclosed.

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: DM BRIEF from local fitness and service businesses before January.</perfil>
  <publico>Personal trainers and small gyms: "January ads all say new year, new you. Mine too."</publico>
  <tese>A tiny studio filmed like a boxing movie, with a chant people remember, beats another "new you" slogan.</tese>
  <numeros_permitidos>none</numeros_permitidos>
  <proibido>No body transformation, no before/after, no weight loss or health claims, no violence (no punches landing on a person; pads and heavy bag only), no real gyms, no dashes, no AI clichés.</proibido>
  <ativos>@Creator = JAY (trainer); @Location = small boxing gym at 5 am</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16</modelo>
</brief>
```

## 2. Hooks

| # | Formula | Hook | Status |
|---|---|---|---|
| 1 | Pattern interrupt | Total dark, one bulb clicks on over a heavy bag, chant starts on the click | **CHOSEN** |
| 2 | In medias res | JAY already wrapping his hands, counting down under his breath | A/B kept |
| 3 | Negation | JAY: "This is not a New Year's resolution." | A/B kept |
| 4 | Specific pain | "You quit by February every year." | backup (too negative for the viewer) |
| 5 | Result first | Final pose first | backup |

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Lyric / line | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 0-5s | Hook | 24 mm | Locked-off | Dark gym, one bare bulb clicks on above a heavy bag, chalk dust hangs | Single tungsten bulb, 2400K, black around | Chant line 1 starts | <bulb click at 1s> | captions |
| 2 | 5-12s | Ritual | 85 mm | Push-in at 0.1 m/s for 0.7 m | JAY wraps his hands with black wraps, jaw set | Bulb top light | Chant line 2 | <wrap tape crackle> | captions |
| 3 | 12-19s | Work | 50 mm | Orbit 30 degrees left at constant speed | JAY works the heavy bag in a steady rhythm, chain rattling | Bulb swings slightly, shadows move | Chant line 3 | <bag thuds on the beat> | "IRONSIDE TRAINING" lower third |
| 4 | 19-26s | Coach | 35 mm | Lateral dolly right at 0.2 m/s for 1.2 m | JAY holds up focus pads toward an off-screen client (only the client's gloved fists enter from the edge, seen from behind) and nods | Same | Chant line 4 | <pad pops on the beat> | captions |
| 5 | 26-30s | CTA | 85 mm | Push-in at 0.1 m/s for 0.4 m | JAY, chalk on his hands, looks into the lens | Bulb top light, sweat sheen | {First session's on me. 5 am.} | <bulb hum> | End card |

## 4. References needed

- **@Creator · JAY** `clone/referencias/cast/JAY_sheet_video.webp`: for this ad he keeps the heather-grey hoodie with sleeves pushed up and black joggers (locked wardrobe), plus black hand wraps described as a prop. Never inherit flat light.
- **@Location · boxing gym** `clone/referencias/locations/AD021_boxing_gym_plate.webp`: "Empty small boxing gym at 5 am, vertical 9:16, a worn leather heavy bag on a chain, a single bare bulb above it, concrete floor with chalk marks, a rack of old gloves, a brick wall, small high window with dark blue sky. No people, no posters, no text."
- **Start frame test (free):** shot 4 to check the client is only gloves entering from the edge, no face.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 ad for IRONSIDE TRAINING, a one-trainer studio, filmed like a gritty boxing movie, cut hard between five camera positions, all sound generated natively, including an original chant performed by the trainer.
@Creator is the identity and wardrobe reference for JAY: a 25-year-old Black American man, athletic build, short twists, clean-shaven, warm dark brown skin, a thin silver chain; wearing a heather-grey hoodie with the sleeves pushed up, black joggers, white running shoes, plus black cloth hand wraps. Never inherit the sheet's flat light.
@Location is the layout reference: small boxing gym at 5 am, worn leather heavy bag on a chain under a single bare bulb, chalk-marked concrete floor, rack of old gloves, brick wall, small high window with dark blue sky. Any incidental signage stays generic and unreadable.
Music: 88 BPM, the rhythm is made by the gym itself (heavy bag thuds, pad pops, a stomp on beats 2 and 4) plus a low synth drone entering at 12 seconds. JAY chants each line low and rhythmic, half spoken, in English, verbatim:
1. "Lights on, five a.m., nobody's watching"
2. "Wrap it up tight, the year starts now"
3. "One more round, one more round"
4. "Ironside, Ironside, show me how"

PART 2 · SHOTS
[0-5s] Shot 1. Camera: 24mm, locked-off. Dark gym; the bare bulb clicks on above the heavy bag, chalk dust hangs in the light; chant line 1 begins. Cut.
[5-12s] Shot 2. Camera: 85mm, push-in at 0.1 m/s for 0.7 m. JAY wraps his hands with black wraps, jaw set, chanting line 2. Cut.
[12-19s] Shot 3. Camera: 50mm, orbit 30 degrees left at constant speed. JAY works the heavy bag in a steady rhythm on the beat, the chain rattling, chanting line 3. Cut.
[19-26s] Shot 4. Camera: 35mm, lateral dolly right at 0.2 m/s for 1.2 m. JAY holds up focus pads; a client's gloved fists enter from the frame edge, the client seen only from behind; JAY nods, chanting line 4. Cut.
[26-30s] Shot 5. Camera: 85mm, push-in at 0.1 m/s for 0.4 m. JAY, chalk on his hands, looks into the lens and says: "First session's on me. 5 am."
Sound, native: bulb click at 1s; wrap tape crackle at 6s; bag thuds on every beat from 12s; pad pops on the beat from 19s; bulb hum at 28s.
Style: 24 to 85mm primes, single hard tungsten bulb, deep blacks, sweat sheen, coarse 16mm grain.
Negatives: no punches to a person's face or body, no blood, no injuries, no before and after, no shirtless transformation, no on-screen text, no posters, no watermarks, no logos; the client's face never appears; no extra people looking into the lens.
Count of JAY in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot; physics (wrap, bag rhythm, pads); chant lines under 12 words; music described (TINY exception); no violence to a person; no body claims; text in edit.

## 7. Edit (CapCut)

1. The generation carries its own rhythm: no extra track. Opening overlay "TINY BUSINESS #4 · a trainer, filmed like a boxing movie".
2. Fallback inserts **B14** (chalked hands clapping in slow motion) and **B13** (spotting a barbell) on beats.
3. Chant captions in Archivo Black, Pop on "five", "now", "Ironside". Watermark. End card "Prompts free at marcosmaia.ai/prompts · DM BRIEF".

## 8. Captions

**Instagram / Facebook**
> A personal trainer's New Year ad, shot like a boxing movie.
> January ads all say "new year, new you". A chant gets remembered after the scroll.
> The rhythm is the gym: bag thuds and pad pops on the beat, generated with the picture.
> No transformation shots, no promises. Just 5 am and one bulb.
> DM BRIEF and I'll make you one free hook in 24h.
> Fictional business. Made with AI.
> #personaltrainer #smallbusiness #aiads #seedance #tinybusiness

**TikTok**
> a one-trainer gym, filmed like a boxing movie, with its own chant. fictional business, made with AI.

**YouTube Short**
- Title: A tiny gym ad shot like a boxing movie (AI, original chant)
- Description: The beat is the heavy bag. Fictional business, made with AI.

## 9. BD021 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD021 · screen rec · AD021` · browser tab only.
1. Paste prompt; pause on the Music block (88 BPM, bag thuds as percussion, 4 lines). 2. Pause on Negatives (no punches to a person). 3. Generate, playback with sound.

**VO script (about 45 seconds):**
> New Year ad for a one-trainer gym.
> No music track. The gym is the drum kit.
> Bag thuds on the beat, pad pops on the beat, a stomp on two and four.
> Jay chants four lines. I wrote them, with the tempo.
> And the negatives keep it a sport, not a fight. Pads and a bag. Nobody gets hit.
> Full prompt free on my site.

**BD caption:**
> How to make the location the drum kit: a chant jingle generated with the picture. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Tiny business as a boxing film with a chant jingle (location as percussion)",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[BUSINESS]", "[OWNER BLOCK]", "[LOCATION SOUNDS AS BEAT]", "[CHANT 4 LINES]", "[OFFER LINE]"],
  "tips": [
    "Use the place's own sounds as the rhythm section; it syncs better than a separate track.",
    "Keep contact sports on pads and bags in the negatives."
  ],
  "used_in": ["AD021", "BD021", "PD009", "YT011"],
  "public": true
}
```

Note on the offer line "First session's on me": spec copy. A real client uses its own offer.

# YT009 · The product contract: how to stop AI from redesigning your packaging

| Field | Value |
|---|---|
| Publish | Sat 05/12/2026 11:00 BRT · YouTube long video, 10 to 15 min, 16:9 |
| Target length | 12:00 |
| Linked ADs | AD010 (THE BRAND ep3, "the product shot that took 12 tries") · AD007 EMBER & OAK · AD023 (two SKUs) · BD010, BD007 |
| Seedance use | zero new Seedance: reuses AD010, AD007, AD023; failure examples are free Flow start frames |
| Playlists | DIRECTOR'S CUT + THE BRAND |
| isAiGeneratedContent | true |
| Talking head | 14 Veo blocks of 8s, 1:52 |

## 1. Title options

- **Main (61 chars):** The product contract: stop AI from redesigning your packaging
- Alt 1: Why AI keeps changing your label (and the fix)
- Alt 2: Same can in every shot: the AI product contract

## 2. Thumbnail brief

- **Expression and pose:** Marcos STUDIO, holding a plain teal can (prop, no label) next to his face, serious look.
- **Display words:** SAME CAN. EVERY SHOT. Pop word: **EVERY**.
- **Beside him:** three frames of the Northshore can from AD010 next to two failed start frames with a thin golden X.
- Background Screen. Monogram corner.

Image prompt:
```
Use the attached sheet (Marcos BASE v3) as the absolute identity reference. Wardrobe: plain black button-up, sleeves rolled below the elbow. Dark walnut desk, deep navy wall. He holds a plain unlabeled matte teal slim can beside his face at cheek height, serious focused expression, looking at the lens. Warm golden key at 45 degrees from the left, thin blue rim. Photoreal, 85mm. Right half clean for product frames. No text, no logos.
```

## 3. Script outline

**TH set:** Flow, Veo, BASE v3 + STUDIO, same desk and framing.

### 0:00-0:20 · RESULT FIRST
Five NORTHSHORE can shots from five episodes, cut on the beat, identical band and wordmark.

### 0:20-0:44 · TALKING HEAD
- **TH1** "Five episodes, five weeks, and the can never changed. Not one letter." *Extend*
- **TH2** "If AI keeps redesigning your packaging, this is the fix." *Extend*
- **TH3** "It's called a product contract. Here's how to write one."

### 0:44-2:40 · STEP 1 · WHY MODELS REDESIGN PRODUCTS
- **On-screen title:** STEP 1 · WHY IT HAPPENS
- **Screen recording:** the failed start frames from BD010 (band too high, extra word, can as tall as a bottle).
- **VO:** "A model doesn't know your product. It knows thousands of products like it. So when your prompt says 'a can of cold brew', it averages them. Taller here, a second word there. Every shot drifts a little. The fix is to stop describing and start specifying."

### 2:40-2:56 · TALKING HEAD
- **TH4** "A contract has five parts. Shape, size against a hand, colors, label layout, and rules." *Extend*
- **TH5** "The hand matters most. Models understand hands better than centimeters."

### 2:56-5:00 · STEP 2 · WRITING THE CONTRACT
- **On-screen title:** STEP 2 · THE CONTRACT
- **Screen recording:** NEW Clip on `YT009 · screen rec · contract`: Claude chat turning product photos into the contract text, then the final text.
- **Prompt on screen:**
```
PRODUCT CONTRACT, non-negotiable: a 12 fl oz slim aluminum can, about 16 cm tall and 5.8 cm wide, about the length of an adult hand from wrist to fingertip; matte deep-teal body; a cream horizontal band around the middle third with a thin single wave line and the wordmark NORTHSHORE; black pull tab; brushed silver rims. Never redesigned, label always facing camera when shown, no extra text.
```
- **VO:** "Read it slowly. Size against a hand. Each color once. Where the band sits. What's on it, and nothing else. And three rules at the end: never redesigned, label facing camera, no extra text."

### 5:00-5:16 · TALKING HEAD
- **TH6** "Text alone isn't enough. The model also needs to see the product." *Extend*
- **TH7** "So the contract gets a sheet. Five views, flat light, one hand for scale."

### 5:16-7:10 · STEP 3 · THE CONTRACT SHEET
- **On-screen title:** STEP 3 · THE SHEET
- **Screen recording:** BD010 start: the contract sheet made in Flow with Nano Banana Pro (front, side, back, in hand, next to a mug).
- **VO:** "Five views on flat grey. Front, side, back, in a hand, and next to a mug so the model gets the scale. Flat light so no shadow gets copied into a night scene. This sheet goes in every prompt as the product reference."

### 7:10-8:50 · STEP 4 · TEST FOR FREE, THEN GENERATE
- **On-screen title:** STEP 4 · START FRAMES FIRST
- **Screen recording:** BD010's sequence of start frame tests, then the one Seedance generation.
- **VO:** "Before spending a video, I test the hardest shot as a still. Free in Flow. Each failure tells the contract something. When the still holds the band and the wordmark, I spend one generation. In episode three that took twelve stills and one video."

### 8:50-10:00 · FAILURE · TWO PRODUCTS, ONE MIX-UP
- **On-screen title:** THIS ONE FAILED
- **Screen recording:** a start frame from the AD023 tests where the two SKUs swapped bands.
- **What went wrong:** with ORIGINAL BLACK and OAT VANILLA in one shot, the model mixed the band colors.
- **Why:** two similar products with one shared description.
- **Fix:** name the SKU in every shot line ("she pours OAT VANILLA") and test both side by side as a still first.
- **VO:** "Second flavor, new problem. The model mixed the bands. The fix was boring: name the flavor every single time a can appears."

### 10:00-10:56 · CLOSING TALKING HEAD
- **TH8** "Shape, size against a hand, colors, label layout, rules. That's the contract." *Extend*
- **TH9** "Add a five view sheet with flat light, and test the hardest shot as a still." *Extend*
- **TH10** "Two products? Name each one every time it appears." *Extend*
- **TH11** "Your packaging is your brand. Don't let a model redraw it." *Extend*
- **TH12** "Every prompt from this video is free at marcosmaia.ai/prompts." *Extend*
- **TH13** "If you want one for your product, DM me BRIEF." *Extend*
- **TH14** "Next week: the full engine, from brief to published in forty eight hours."

## 4. Chapters

0:00 Same can, five episodes · 0:20 The fix · 0:44 Why models redesign products · 2:56 Writing the contract · 5:16 The contract sheet · 7:10 Start frames first · 8:50 Two products, one mix-up · 10:00 Recap

## 5. Description

```
AI video models redraw your packaging because they average every product they've seen. A product contract stops that. Here's how I write one, build the five view sheet, and test it for free before generating.

Chapters
0:00 Same can, five episodes
0:20 The fix
0:44 Why models redesign products
2:56 Writing the contract
5:16 The contract sheet
7:10 Start frames first
8:50 Two products, one mix-up
10:00 Recap

Prompts free at marcosmaia.ai/prompts
DM BRIEF on Instagram @marcosmaia.ai or WhatsApp wa.me/5511996129444?text=BRIEF

Fictional brands. Contains AI-generated content.
#AIvideo #ProductVideo #Packaging
```

## 6. Production checklist

| Who | What | Due |
|---|---|---|
| Marcos | Clip `YT009 · screen rec · contract` (Claude chat); keep all start frame tests from BD010 and AD023 | Thu 03/12 |
| Claude | 14 TH blocks (about 280 credits), edit, thumbnail; confirm the real count of tries in BD010 and adjust "twelve" everywhere | Thu 03/12 |

## 7. Three Shorts cuts

| Code | In/out | Hook on screen | Caption | Shorts title |
|---|---|---|---|---|
| YT009-S1 | 0:44-2:40 | Why AI redraws your label | models average every product they've seen. here's the fix. | Why AI keeps redesigning your packaging |
| YT009-S2 | 2:56-5:00 | The product contract | size against a hand, colors, label, three rules. | How to write an AI product contract |
| YT009-S3 | 8:50-10:00 | Two flavors, one mix-up | name the flavor every time a can appears. | When AI mixes up your two products |

# AD023 · THE BRAND ep. 8 · NORTHSHORE COLD BREW ("What Black Friday taught our brand: three decisions")

- **Post:** Sat 05/12/2026 · Instagram, TikTok and Facebook 13:00 BRT · YouTube Short 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for December 2026 (slot 3)
- **Format:** 9:16 · 30s · native sound, no music
- **Linked:** BD023 · PD009 · YT012
- Fictional brand. Spec ad. AI-generated content disclosed. Arc: ep7 Black Friday weekend (AD020) → **ep8 three decisions** → ep9 holiday campaign (AD026).

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: series retention, founder wisdom without fake results.</perfil>
  <publico>Founders after Black Friday: "What do I do differently now?"</publico>
  <tese>Post-Black Friday lessons are decisions, not numbers: keep the hook that stops people, cut the scene nobody needs, make the next ad for the gift buyer.</tese>
  <numeros_permitidos>none</numeros_permitidos>
  <proibido>No sales, no results, no percentages, no "record weekend", no real brands, no dashes, no AI clichés.</proibido>
  <ativos>@Creator = NORA; @Product = NORTHSHORE (both SKUs); @Location = shop, quiet afternoon</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16</modelo>
</brief>
```

## 2. Hooks

| # | Formula | Hook | Status |
|---|---|---|---|
| 1 | In medias res | NORA sweeping the empty shop after the rush: "Okay. Three things I'm changing." | **CHOSEN** |
| 2 | Negation | "I'm not making a sale ad again." | A/B kept |
| 3 | Pattern interrupt | Last can on the shelf spins and stops | A/B kept |
| 4 | Specific pain | "Black Friday was loud. Here's what I heard." | backup |
| 5 | Result first | Three cans in a row, each tapped | backup |

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 0-5s | Hook | 35 mm | Pull-back at 0.2 m/s for 1 m | NORA sweeps the floor of the empty shop, stops, leans on the broom | Low afternoon sun across the brick | {Okay. Three things I'm changing.} | <broom on wood> | "THE BRAND · Ep. 8" |
| 2 | 5-12s | Decision 1 | 85 mm | Locked-off | She cracks a can near the lens again | Window rim | {One. Keep the hiss. Always first.} | <tab crack> | "1 · KEEP THE HOOK" |
| 3 | 12-19s | Decision 2 | 50 mm | Lateral dolly left at 0.2 m/s for 1 m | She takes a framed harbor photo off the counter and puts it in a drawer | Sun stripe | {Two. Cut the pretty scenery. Nobody waited for it.} | <drawer slide> | "2 · CUT THE SCENERY" |
| 4 | 19-26s | Decision 3 | 85 mm | Push-in at 0.1 m/s for 0.7 m | She ties a cream ribbon around a two-can pack (one of each SKU) | Warm pendant on | {Three. Next ad's for the person buying a gift.} | <ribbon> | "3 · THE GIFT BUYER" |
| 5 | 26-30s | CTA | 50 mm | Locked-off | She sets the gift pack on the counter, looks into the lens | Same | {Holiday episode next week. (laughs) Snow, maybe.} | <harbor bell> | End card |

## 4. References needed

- Same NORA, NORTHSHORE (both SKUs) and shop plate (afternoon). New props in the prompt only: a broom, a small framed photo (image shows only sea, no text), cream ribbon.
- **Start frame test (free):** shot 4 two-can pack to check both bands (cream and pale oat) are correct.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 behind-the-brand episode for NORTHSHORE COLD BREW the week after Black Friday, cut hard between five camera positions, all sound generated natively in sync with the picture. No music.
@Creator is the identity and wardrobe reference for NORA: a 28-year-old woman, auburn hair in a low messy bun with loose strands at the temples, pale skin with freckles across nose and cheeks, green-grey eyes, a single small silver hoop in her left ear; wearing an oatmeal chunky knit sweater with sleeves pushed to the elbow under a dark forest-green canvas apron with one chest pocket, dark jeans, worn brown leather boots. Never inherit the sheet's flat light.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: a 12 fl oz slim aluminum can, about 16 cm tall and 5.8 cm wide, about the length of an adult hand from wrist to fingertip; matte deep-teal body; a cream horizontal band around the middle third with a thin single wave line drawn in teal and the wordmark NORTHSHORE in tall condensed teal capitals; black pull tab; brushed silver rims. Two SKUs only: ORIGINAL BLACK with the cream band and OAT VANILLA with a pale oat band, same layout. Never redesigned, label always facing camera when shown, no extra text.
@Location is the Northshore shop on a quiet late afternoon: red-brick back wall with a low sun stripe, reclaimed-oak counter with grinder and cold-brew tower, steel shelf with teal cans, multi-pane harbor window, black pendant lamp. Props: a broom, a small framed photo of the sea with no text, a cream ribbon. Any incidental signage stays generic and unreadable.

PART 2 · SHOTS
[0-5s] Shot 1. Camera: 35mm, pull-back at 0.2 m/s for 1 m. NORA sweeps the empty shop floor, stops and leans on the broom, line 1. Cut.
[5-12s] Shot 2. Camera: 85mm, locked-off. She cracks an ORIGINAL BLACK can near the lens, line 2. Cut.
[12-19s] Shot 3. Camera: 50mm, lateral dolly left at 0.2 m/s for 1 m. She lifts the framed sea photo off the counter and puts it in a drawer, line 3. Cut.
[19-26s] Shot 4. Camera: 85mm, push-in at 0.1 m/s for 0.7 m. She ties the cream ribbon around two cans side by side, one ORIGINAL BLACK and one OAT VANILLA, line 4. Cut.
[26-30s] Shot 5. Camera: 50mm, locked-off. She sets the gift pack on the counter and looks into the lens, line 5.
Dialogue, American English, verbatim, in this order:
1. "Okay. Three things I'm changing."
2. "One. Keep the hiss. Always first."
3. "Two. Cut the pretty scenery. Nobody waited for it."
4. "Three. Next ad's for the person buying a gift."
5. "Holiday episode next week. (laughs) Snow, maybe."
Sound, native: broom on wood from 0s; tab crack at 7s; drawer sliding shut at 16s; ribbon pulled tight at 22s; a harbor bell far away at 28s. No music, no score.
Style: 35 to 85mm primes, low warm sun on brick, quiet, fine 16mm grain.
Negatives: no on-screen text, no numbers, no sale signs, no watermarks, no logos other than the product label; no extra people; the cans never change shape, band or wordmark.
Count of NORA in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame other than the product label: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot; physics; lines under 12 words; identity and contract verbatim; no metrics; no music.

## 7. Edit (CapCut)

Card "THE BRAND · Ep. 8 · Three decisions". Decision labels in mono. Music: calm folk 78 BPM. Fallback **A07** (coffee poured beside a closed laptop). End card plus "Ep. 9: the holiday campaign".

## 8. Captions

**Instagram / Facebook**
> THE BRAND, ep. 8: what Black Friday taught a brand that doesn't exist.
> Three decisions, zero fake numbers.
> 1. Keep the hook that stops people. For us, the hiss.
> 2. Cut the scenery nobody waits for.
> 3. Make the next ad for the gift buyer, not the coffee drinker.
> Fictional brand. Made with AI.
> #thebrand #aiads #creativestrategy #seedance #coldbrew

**TikTok**
> ep 8: three decisions after black friday. no fake numbers. fictional brand, made with AI.

**YouTube Short**
- Title: THE BRAND ep. 8: 3 decisions after Black Friday
- Description: Lessons as decisions, not stats. Fictional brand, made with AI.

## 9. BD023 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD023 · screen rec · AD023` · browser tab only.
1. Paste prompt; pause on the two-SKU contract line. 2. Generate; playback. 3. Optional: side by side with ep4's opening to show "the scenery we cut".

**VO script (about 40 seconds):**
> Episode eight. After Black Friday.
> The brand isn't real, so the lessons can't be numbers. They're decisions.
> Keep the hiss. Cut the scenery. Make the next ad for the person buying a gift.
> The contract now has both flavors. Same layout, different band.
> Full prompt free on my site.

**BD caption:**
> Adding a second SKU to a product contract without the model mixing them. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Product contract with two SKUs (same layout, different band)",
  "category": "product",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[CONTAINER]", "[SKU 1 BAND]", "[SKU 2 BAND]", "[SHARED LAYOUT]"],
  "tips": [
    "Name the SKUs in the shot lines every time a can appears.",
    "Test a start frame with both SKUs side by side before generating."
  ],
  "used_in": ["AD023", "BD023", "PD009"],
  "public": true
}
```

# AD022 · 3 HOOKS #3 · HALDEN (remarketing hooks for people who almost bought on Black Friday)

- **Post:** Thu 03/12/2026 · Instagram Trial Reels A/B/C at 14:00, 16:00 and 18:00 BRT · TikTok compilation 19:00 BRT · YouTube Short (compilation) 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for December 2026 (slot 2)
- **Format:** 9:16 · 30s = Hook A (0-4s) + Hook B (4-8s) + Hook C (8-12s) + body D (12-30s) · 3 ads of 22s + compilation
- **Linked:** BD022 · PD009 · YT007 · LinkedIn poll LI042
- Fictional brand. Spec ad. AI-generated content disclosed. Same HALDEN contract as AD013.

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: media buyer authority (remarketing creative), poll engagement.</perfil>
  <publico>E-commerce founders and media buyers: "People clicked on Black Friday and didn't buy. Now what?"</publico>
  <tese>Remarketing needs a new first second for people who already know the product; repeating the same ad wastes the second look.</tese>
  <numeros_permitidos>none</numeros_permitidos>
  <proibido>No fake discounts, no "only 3 left", no sound or battery claims, no readable UI, no real brands, no dashes, no AI clichés.</proibido>
  <ativos>@Creator = MIA; @Product = HALDEN headphones (contract from AD013); @Location = train window seat, winter city</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16</modelo>
</brief>
```

## 2. Hooks (chosen set A, B, C)

| # | Formula | Hook | Status |
|---|---|---|---|
| A | Negation / direct address | MIA to the lens: "Still thinking about them? Same." | **USED (A)** |
| B | Objection handling | MIA lifts one cup: "I wasn't sure either. Then the train got loud." | **USED (B)** |
| C | Result first | MIA with headphones on, eyes closed, the noisy train fades to near silence | **USED (C)** |
| 4 | Specific pain | "Your commute is louder than your music." | backup |
| 5 | Pattern interrupt | The cups close and the frame goes quiet | backup |

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| A | 0-4s | Hook A | 50 mm | Push-in at 0.15 m/s for 0.6 m | MIA in a train window seat, headphones around her neck, half-smile to the lens | Grey winter daylight through the window | {Still thinking about them? Same.} | <train rumble> | "A" tag |
| B | 4-8s | Hook B | 85 mm | Locked-off | She lifts one cup slightly from her neck, raises an eyebrow | Same | {I wasn't sure either. Then the train got loud.} | <brakes squeal> | "B" tag |
| C | 8-12s | Hook C | 85 mm | Push-in at 0.1 m/s for 0.4 m | Headphones on, eyes closed, she exhales | Same | none | <train noise drops to near silence at 9s> | "C" tag |
| D1 | 12-21s | Product | 100 mm | Orbit 25 degrees right | Close on the cup against her ear, the debossed H, city blurring outside | Window rim light | {They just, um, turn the world down.} | <muffled rumble> | "HALDEN" lower third |
| D2 | 21-30s | CTA | 50 mm | Pull-back at 0.15 m/s for 0.8 m | She slides one cup off, looks into the lens | Same | {They're still in your cart. I checked.} | <station chime far away> | end card |

## 4. References needed

- **@Creator · MIA** (same as AD009), **@Product · HALDEN** (same file as AD013), **@Location · train seat** `clone/referencias/locations/AD022_train_window.webp`: "Empty commuter train window seat on a grey winter day, vertical 9:16, a worn blue fabric seat, a large window with a blurred snowy city passing, metal handrail. No people, no readable signs or screens."
- **Start frame test (free):** D1 close to check the H deboss and cup size against the ear.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 remarketing creative test for HALDEN headphones: three alternative 4-second openings followed by one shared 18-second body, cut hard between five camera positions, all sound generated natively in sync. No music.
@Creator is the identity and wardrobe reference for MIA: a 30-year-old woman, shoulder-length dark brown hair with curtain bangs, light olive skin with a few freckles on the nose, small gold stud earrings; wearing an open oversized light-blue cotton shirt over a cream ribbed tank, high-waisted straight black trousers, white sneakers. Same face, outfit and light in every shot. Never inherit the sheet's flat light.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: wireless over-ear headphones with matte sand ear cups about the size of an adult palm, brushed aluminum yokes, a sand fabric headband with tone-on-tone stitching, a tiny debossed H on each cup and no other markings. Never redesigned, same size relative to her head.
@Location is a commuter train window seat on a grey winter day: worn blue fabric seat, large window with a blurred snowy city passing, metal handrail. Any incidental signage stays generic and unreadable.

PART 2 · SHOTS
[0-4s] Shot A. Camera: 50mm, push-in at 0.15 m/s for 0.6 m. MIA in the window seat, headphones around her neck, half-smile to the lens, line 1. Cut.
[4-8s] Shot B. Camera: 85mm, locked-off. She lifts one cup slightly away from her neck and raises an eyebrow, line 2. Cut.
[8-12s] Shot C. Camera: 85mm, push-in at 0.1 m/s for 0.4 m. Headphones on, eyes closed, she exhales; the train noise drops to near silence. Cut.
[12-21s] Shot D1. Camera: 100mm, orbit 25 degrees right. Close on the cup against her ear, the debossed H visible, the city blurring outside, line 3. Cut.
[21-30s] Shot D2. Camera: 50mm, pull-back at 0.15 m/s for 0.8 m. She slides one cup off and looks into the lens, line 4.
Dialogue, American English, verbatim, in this order:
1. "Still thinking about them? Same."
2. "I wasn't sure either. Then the train got loud."
3. "They just, um, turn the world down."
4. "They're still in your cart. I checked."
Sound, native: steady train rumble from 0s; brakes squeal at 5s; the rumble drops to near silence at 9s; muffled rumble under D1; a station chime far away at 27s. No music, no score.
Style: 50 to 100mm primes, soft grey winter light, natural skin, fine 35mm grain.
Negatives: no on-screen text, no phone screens with readable UI, no watermarks, no logos other than the debossed H; no extra passengers facing the lens (only blurred shapes allowed far behind); the headphones never change shape or color; no claims.
Count of MIA in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot; physics; lines under 12 words; same outfit across hooks; no fake scarcity; no music.

## 7. Edit (CapCut)

- Export **AD022-A, -B, -C** and the compilation with the poll card "Which opening brings them back? A, B or C".
- Remarketing note in the caption of the compilation: in a real account these run only to people who visited the product page.
- Fallback inserts **F05** (bokeh city lights) and **D01**. Same music bed on all: lo-fi, 82 BPM.
- Trial Reels: share the best average watch time version to followers after 72h.

## 8. Captions

**Instagram Trial Reels (A, B, C)**
> The world, turned down.
> Fictional brand. Made with AI.
> #headphones #commute #aiads

**TikTok (compilation)**
> they saw it on black friday and didn't buy. which opening brings them back? A, B or C. fictional brand, made with AI.

**YouTube Short**
- Title: 3 remarketing hooks for people who almost bought
- Description: New first second for a second look. Fictional brand, made with AI.

## 9. BD022 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD022 · screen rec · AD022` · browser tab only.
1. Show AD013 (the launch) for 3s. 2. Paste the new prompt; pause on the three hooks. 3. Attach MIA, HALDEN, train plate. 4. Generate, cut the three versions.

**VO script (about 45 seconds):**
> Remarketing. These people already saw the headphones in November.
> Showing them the launch ad again wastes the second look.
> So three new openings. A talks to them directly. B answers the doubt. C shows the result: the train goes quiet.
> Same contract as the launch, so it's the same product they remember.
> Full prompt free on my site.

**BD caption:**
> Remarketing creative: three new openings for people who already know the product. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Remarketing 3 HOOKS: direct address, objection, result",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[CREATOR BLOCK]", "[PRODUCT CONTRACT]", "[HOOK A]", "[HOOK B OBJECTION]", "[HOOK C RESULT]", "[BODY]"],
  "tips": [
    "Reuse the exact contract from the launch ad so people recognize the product.",
    "Never invent scarcity in remarketing; 'still in your cart' is enough."
  ],
  "used_in": ["AD022", "BD022", "PD009", "YT007"],
  "public": true
}
```

# YT009 · The product contract: how to stop AI from redesigning your packaging

| Field | Value |
|---|---|
| Publish | Sat 05/12/2026 11:00 BRT · YouTube long video, 10 to 15 min, 16:9 |
| Target length | 12:00 |
| Linked ADs | AD010 (THE BRAND ep3, "the product shot that took 12 tries") · AD007 EMBER & OAK · AD023 (two SKUs) · BD010, BD007 |
| Seedance use | zero new Seedance: reuses AD010, AD007, AD023; failure examples are free Flow start frames |
| Playlists | DIRECTOR'S CUT + THE BRAND |
| isAiGeneratedContent | true |
| Talking head | 14 Veo blocks of 8s, 1:52 |

## 1. Title options

- **Main (61 chars):** The product contract: stop AI from redesigning your packaging
- Alt 1: Why AI keeps changing your label (and the fix)
- Alt 2: Same can in every shot: the AI product contract

## 2. Thumbnail brief

- **Expression and pose:** Marcos STUDIO, holding a plain teal can (prop, no label) next to his face, serious look.
- **Display words:** SAME CAN. EVERY SHOT. Pop word: **EVERY**.
- **Beside him:** three frames of the Northshore can from AD010 next to two failed start frames with a thin golden X.
- Background Screen. Monogram corner.

Image prompt:
```
Use the attached sheet (Marcos BASE v3) as the absolute identity reference. Wardrobe: plain black button-up, sleeves rolled below the elbow. Dark walnut desk, deep navy wall. He holds a plain unlabeled matte teal slim can beside his face at cheek height, serious focused expression, looking at the lens. Warm golden key at 45 degrees from the left, thin blue rim. Photoreal, 85mm. Right half clean for product frames. No text, no logos.
```

## 3. Script outline

**TH set:** Flow, Veo, BASE v3 + STUDIO, same desk and framing.

### 0:00-0:20 · RESULT FIRST
Five NORTHSHORE can shots from five episodes, cut on the beat, identical band and wordmark.

### 0:20-0:44 · TALKING HEAD
- **TH1** "Five episodes, five weeks, and the can never changed. Not one letter." *Extend*
- **TH2** "If AI keeps redesigning your packaging, this is the fix." *Extend*
- **TH3** "It's called a product contract. Here's how to write one."

### 0:44-2:40 · STEP 1 · WHY MODELS REDESIGN PRODUCTS
- **On-screen title:** STEP 1 · WHY IT HAPPENS
- **Screen recording:** the failed start frames from BD010 (band too high, extra word, can as tall as a bottle).
- **VO:** "A model doesn't know your product. It knows thousands of products like it. So when your prompt says 'a can of cold brew', it averages them. Taller here, a second word there. Every shot drifts a little. The fix is to stop describing and start specifying."

### 2:40-2:56 · TALKING HEAD
- **TH4** "A contract has five parts. Shape, size against a hand, colors, label layout, and rules." *Extend*
- **TH5** "The hand matters most. Models understand hands better than centimeters."

### 2:56-5:00 · STEP 2 · WRITING THE CONTRACT
- **On-screen title:** STEP 2 · THE CONTRACT
- **Screen recording:** NEW Clip on `YT009 · screen rec · contract`: Claude chat turning product photos into the contract text, then the final text.
- **Prompt on screen:**
```
PRODUCT CONTRACT, non-negotiable: a 12 fl oz slim aluminum can, about 16 cm tall and 5.8 cm wide, about the length of an adult hand from wrist to fingertip; matte deep-teal body; a cream horizontal band around the middle third with a thin single wave line and the wordmark NORTHSHORE; black pull tab; brushed silver rims. Never redesigned, label always facing camera when shown, no extra text.
```
- **VO:** "Read it slowly. Size against a hand. Each color once. Where the band sits. What's on it, and nothing else. And three rules at the end: never redesigned, label facing camera, no extra text."

### 5:00-5:16 · TALKING HEAD
- **TH6** "Text alone isn't enough. The model also needs to see the product." *Extend*
- **TH7** "So the contract gets a sheet. Five views, flat light, one hand for scale."

### 5:16-7:10 · STEP 3 · THE CONTRACT SHEET
- **On-screen title:** STEP 3 · THE SHEET
- **Screen recording:** BD010 start: the contract sheet made in Flow with Nano Banana Pro (front, side, back, in hand, next to a mug).
- **VO:** "Five views on flat grey. Front, side, back, in a hand, and next to a mug so the model gets the scale. Flat light so no shadow gets copied into a night scene. This sheet goes in every prompt as the product reference."

### 7:10-8:50 · STEP 4 · TEST FOR FREE, THEN GENERATE
- **On-screen title:** STEP 4 · START FRAMES FIRST
- **Screen recording:** BD010's sequence of start frame tests, then the one Seedance generation.
- **VO:** "Before spending a video, I test the hardest shot as a still. Free in Flow. Each failure tells the contract something. When the still holds the band and the wordmark, I spend one generation. In episode three that took twelve stills and one video."

### 8:50-10:00 · FAILURE · TWO PRODUCTS, ONE MIX-UP
- **On-screen title:** THIS ONE FAILED
- **Screen recording:** a start frame from the AD023 tests where the two SKUs swapped bands.
- **What went wrong:** with ORIGINAL BLACK and OAT VANILLA in one shot, the model mixed the band colors.
- **Why:** two similar products with one shared description.
- **Fix:** name the SKU in every shot line ("she pours OAT VANILLA") and test both side by side as a still first.
- **VO:** "Second flavor, new problem. The model mixed the bands. The fix was boring: name the flavor every single time a can appears."

### 10:00-10:56 · CLOSING TALKING HEAD
- **TH8** "Shape, size against a hand, colors, label layout, rules. That's the contract." *Extend*
- **TH9** "Add a five view sheet with flat light, and test the hardest shot as a still." *Extend*
- **TH10** "Two products? Name each one every time it appears." *Extend*
- **TH11** "Your packaging is your brand. Don't let a model redraw it." *Extend*
- **TH12** "Every prompt from this video is free at marcosmaia.ai/prompts." *Extend*
- **TH13** "If you want one for your product, DM me BRIEF." *Extend*
- **TH14** "Next week: the full engine, from brief to published in forty eight hours."

## 4. Chapters

0:00 Same can, five episodes · 0:20 The fix · 0:44 Why models redesign products · 2:56 Writing the contract · 5:16 The contract sheet · 7:10 Start frames first · 8:50 Two products, one mix-up · 10:00 Recap

## 5. Description

```
AI video models redraw your packaging because they average every product they've seen. A product contract stops that. Here's how I write one, build the five view sheet, and test it for free before generating.

Chapters
0:00 Same can, five episodes
0:20 The fix
0:44 Why models redesign products
2:56 Writing the contract
5:16 The contract sheet
7:10 Start frames first
8:50 Two products, one mix-up
10:00 Recap

Prompts free at marcosmaia.ai/prompts
DM BRIEF on Instagram @marcosmaia.ai or WhatsApp wa.me/5511996129444?text=BRIEF

Fictional brands. Contains AI-generated content.
#AIvideo #ProductVideo #Packaging
```

## 6. Production checklist

| Who | What | Due |
|---|---|---|
| Marcos | Clip `YT009 · screen rec · contract` (Claude chat); keep all start frame tests from BD010 and AD023 | Thu 03/12 |
| Claude | 14 TH blocks (about 280 credits), edit, thumbnail; confirm the real count of tries in BD010 and adjust "twelve" everywhere | Thu 03/12 |

## 7. Three Shorts cuts

| Code | In/out | Hook on screen | Caption | Shorts title |
|---|---|---|---|---|
| YT009-S1 | 0:44-2:40 | Why AI redraws your label | models average every product they've seen. here's the fix. | Why AI keeps redesigning your packaging |
| YT009-S2 | 2:56-5:00 | The product contract | size against a hand, colors, label, three rules. | How to write an AI product contract |
| YT009-S3 | 8:50-10:00 | Two flavors, one mix-up | name the flavor every time a can appears. | When AI mixes up your two products |

Two automations, one job, double the work.

In our operation, a Monday routine posts the weekly report on each client's tasks. A second routine, built months earlier, also created a weekly report task. For a while, every client got two.

Nobody planned it. Each automation made sense on the day it was built.

The rule we adopted: one routine, one scheduler. A job runs either as a plain scheduled script (mechanical work) or as an AI routine (work that needs judgment). Never both. And before anything new gets scheduled, a script checks for duplicates.

This is the unglamorous side of running ads with AI. The models are the easy part. Keeping more than a dozen automations from stepping on each other is the job.

#MarketingOps #Automation

# Stories · plano semanal reutilizável (Q4/2026)

Instagram @marcosmaia.ai, todo dia de 07/10/2026 a 03/01/2027, às 10:00 BRT (o feed sai às 13:00, então o story do dia aquece o post). Facebook espelha quando fizer sentido. Tudo em inglês. Marcar "AI info" em todo frame com conteúdo gerado.

Regras:
- 3 a 5 frames por dia. Primeiro frame sempre com texto legível em 1 segundo.
- Um sticker interativo por dia (enquete, caixa de pergunta, quiz, slider ou link).
- O destaque certo recebe o story no mesmo dia: ADS · THIS WEEK · HOW I MAKE IT · PROMPTS · PACKS (doc 48 e doc 51).
- Família real só se o Marcos quiser, nunca gerada. Rosto do Marcos é sempre real nos stories.
- Link do DM BRIEF: `wa.me/5511996129444?text=BRIEF` (trocar pelo site quando `marcosmaia.ai` estiver no ar).
- Resposta a DM BRIEF: o hook grátis sai em 24h, feito no Flow (créditos), nunca do pool de Seedance.

## Grade da semana

| Dia | Tema | Frames | Sticker | Quem produz | Destaque |
|---|---|---|---|---|---|
| **Seg** | The ad of the day | 1) 3s do AD com "NEW AD AT 1 PM" 2) o brief em 1 linha 3) "would you run it?" | Enquete: "Run it / Fix the hook" | Claude (corte do AD) | ADS |
| **Ter** | This week's news | 1) capa do WV 2) a notícia que mais importa em 1 frase 3) caixa de pergunta | Caixa: "What should I test next?" | Claude (frames do WV) | THIS WEEK |
| **Qua** | Real behind the scenes | 1) foto ou vídeo real do iPhone (mesa, tela, praia) 2) uma frase do que está sendo feito 3) o resultado parcial | Slider: "how real does this look?" | **Marcos** (filma 15 a 30s no celular) | HOW I MAKE IT |
| **Qui** | Prompt teaser / 3 HOOKS vote | Semana com 3 HOOKS: os 3 hooks em 3 frames + enquete A/B/C. Semana sem: um trecho do prompt do PD com "full prompt at 1 PM" | Enquete A/B/C ou quiz "which line controls the camera?" | Claude | PROMPTS |
| **Sex** | DM BRIEF | 1) "Send me your product, get a free hook in 24h" 2) um hook grátis entregue na semana (só com permissão de quem pediu; sem permissão, um hook de marca fictícia) 3) link BRIEF | Link BRIEF | **Marcos** (escolhe o hook e pede permissão) + Claude (arte) | PACKS |
| **Sáb** | YouTube + THE BRAND | 1) thumb do YT com sticker de link 2) 3s do episódio do THE BRAND 3) "which episode was your favorite?" | Link YouTube + enquete | Claude | ADS |
| **Dom** | Real life | 1 a 3 frames reais: praia, café, rotina de 4 horas. Sem IA, sem venda | Nenhum ou emoji slider | **Marcos** | (sem destaque) |

## Textos prontos (EN), para variar ao longo das semanas

**Seg (enquete)**
- "New ad at 1 PM. One-line brief: [BRIEF]. Would you run it?"
- "This one was one AI generation. Would you put money behind it?"

**Ter (caixa de pergunta)**
- "4 things changed this week. Ask me what any of them means for your ads."
- "What should I test next? Tool, format, hook, anything."

**Qua (bastidor)**
- "What my desk looks like while an ad renders."
- "Raw take vs what it became. Full thing at 1 PM."
- "Filming the iPhone clip for Monday's ad." (domingo anterior ao PHONE TO FILM)

**Qui**
- "Three openings, one ad. Which one stops you? A, B or C."
- "This line in the prompt controls the camera. Full prompt free at 1 PM."

**Sex (DM BRIEF)**
- "Send me your product and who buys it. I'll make you one free hook in 24h. Tap the link."
- "Made this for someone who sent BRIEF this week. Your turn."

**Sáb**
- "New tutorial on YouTube. Tap to watch."
- "THE BRAND, episode [N]. She still doesn't exist."

**Dom**
- Sem texto de venda. No máximo uma legenda curta e real ("Sunday office.").

## Datas especiais

| Data | Story |
|---|---|
| Sáb 31/10 Halloween | Bastidor do AD008 (costume shop) + enquete "trick or treat: which hook?" |
| Qui 26/11 Thanksgiving | "Happy Thanksgiving to everyone in the US" + o TG001 em 3 frames |
| Sex 27/11 Black Friday | Sem desconto. Frame "No Black Friday discount. Same free hook as every week." + link BRIEF |
| Seg 30/11 Cyber Monday | Enquete "Did your Black Friday ads hit?" (Yes / Not yet) |
| Qui 24/12 e

[...] full plan in outputs/q4/stories_q4.md

# AD024 · ONE BRIEF #5 · BRIGHTWATER FAMILY DENTAL (a holiday dental ad that promises nothing)

- **Post:** Mon 07/12/2026 · Instagram, TikTok and Facebook 13:00 BRT · YouTube Short 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for December 2026 (slot 4)
- **Format:** 9:16 · 30s · native sound, no music in the generation
- **Linked:** BD024 · PD010 · YT010 (full engine, brief to published in 48h) · LinkedIn LI046
- Fictional clinic. Spec ad. AI-generated content disclosed. Health rules: no result promise, no before/after, no claim about pain.

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: DM BRIEF from health and clinic owners; show compliant health creative.</perfil>
  <publico>Owners of dental and private clinics: "Health ads have so many rules that mine say nothing."</publico>
  <tese>People choose the clinic that makes them less afraid; tell the story of the nerves, not the procedure.</tese>
  <numeros_permitidos>none</numeros_permitidos>
  <proibido>No guaranteed results, no before/after, no "painless", no prices, no smile transformation, no instruments in the mouth, no children, no real clinics, no dashes, no AI clichés.</proibido>
  <ativos>@Creator = RAY (patient); @Location = bright modern clinic plate</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16</modelo>
</brief>
```

## 2. Hooks

| # | Formula | Hook | Status |
|---|---|---|---|
| 1 | Specific pain | RAY in the car outside, hands on the wheel: "I've canceled this appointment three times." | **CHOSEN** |
| 2 | Negation | "I don't do dentists." | A/B kept |
| 3 | In medias res | RAY in the waiting room, knee bouncing | A/B kept |
| 4 | Concrete promise | "A visit where someone explains every step first." | backup |
| 5 | Pattern interrupt | Holiday lights on the clinic window, then his worried face | backup |

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 0-5s | Hook | 35 mm | Push-in at 0.15 m/s for 0.75 m through the windshield | RAY in his parked car, hands on the wheel, looks at the clinic door | Winter afternoon, holiday string lights blurred on the building | {I've canceled this appointment, um, three times.} | <engine off, indicator tick stops> | brief card before (edit) |
| 2 | 5-12s | Problem | 50 mm | Lateral dolly right at 0.2 m/s for 1.4 m | Waiting room: RAY's knee bouncing, he grips his jacket on his lap | Bright, soft daylight, plants | {It's not the teeth. It's the not knowing.} | <soft room tone, clock> | captions |
| 3 | 12-19s | The calm | 50 mm | Locked-off | RAY in the dental chair, sitting upright, a dentist seen only from behind (shoulder and white coat) holds a small mirror and points at a screen that is out of frame; RAY listens and nods | Large window, warm and cool mix | {She showed me everything before touching anything.} | <quiet voice murmur, no words> | "BRIGHTWATER" lower third |
| 4 | 19-26s | Proof | 85 mm | Push-in at 0.1 m/s for 0.7 m | RAY's shoulders drop, he exhales and laughs at himself | Same | {Okay. (laughs) That was it?} | <exhale> | captions |
| 5 | 26-30s | CTA | 50 mm | Pull-back at 0.15 m/s for 0.6 m | Back at the reception, coat on, he holds an appointment card (blank), looks into the lens | Holiday lights in the window | {Book the one you've been putting off.} | <door chime> | End card |

## 4. References needed

- **@Creator · RAY** `clone/referencias/cast/RAY_sheet_video.webp` (never inherit flat light). He wears the locked flannel with a dark wool jacket on top in shots 1 and 5 (described in prompt).
- **@Location · clinic** `clone/referencias/locations/AD024_clinic_plate.webp`: "Empty bright modern dental clinic, vertical 9:16, white and light oak reception with plants, a treatment room with a large window and a pale blue dental chair, soft daylight, small holiday string lights in the reception window. No people, no text, no posters, no instruments on display."
- **Start frame test (free):** shot 3 to make sure no instrument is in his mouth and the dentist's face is not visible.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 holiday ad for BRIGHTWATER FAMILY DENTAL, a fictional neighborhood clinic, cut hard between five camera positions, all sound generated natively in sync with the picture. No music. Calm and honest; no medical claims.
@Creator is the identity and wardrobe reference for RAY: a 54-year-old American man, broad shoulders, short salt-and-pepper hair combed to the side, trimmed grey stubble, deep smile lines, light tan skin; wearing a red and grey plaid flannel shirt with sleeves rolled to the forearm over a plain white crew-neck tee, dark blue work jeans, brown leather boots, and a dark wool jacket over it in shots 1 and 5. Never inherit the sheet's flat light.
@Location is the layout reference: bright reception in white and light oak with plants and small holiday string lights in the window, a treatment room with a large window and a pale blue dental chair. Any incidental signage stays generic and unreadable.

PART 2 · SHOTS
[0-5s] Shot 1. Camera: 35mm, push-in at 0.15 m/s for 0.75 m through the windshield. RAY in his parked car, hands on the wheel, looking at the clinic door, line 1. Cut.
[5-12s] Shot 2. Camera: 50mm, lateral dolly right at 0.2 m/s for 1.4 m. In the waiting room his knee bounces and he grips the jacket on his lap, line 2. Cut.
[12-19s] Shot 3. Camera: 50mm, locked-off. RAY sits upright in the dental chair, mouth closed; a dentist seen only from behind, white coat and shoulder, holds a small mirror and gestures to something out of frame; RAY listens and nods, line 3. Cut.
[19-26s] Shot 4. Camera: 85mm, push-in at 0.1 m/s for 0.7 m. His shoulders drop, he exhales and laughs at himself, line 4. Cut.
[26-30s] Shot 5. Camera: 50mm, pull-back at 0.15 m/s for 0.6 m. At reception, jacket on, holding a blank appointment card, he looks into the lens, line 5.
Dialogue, American English, verbatim, in this order:
1. "I've canceled this appointment, um, three times."
2. "It's not the teeth. It's the not knowing."
3. "She showed me everything before touching anything."
4. "Okay. (laughs) That was it?"
5. "Book the one you've been putting off."
Sound, native: engine switching off and an indicator tick stopping at 1s; soft room tone and a wall clock at 6s; a quiet murmur of the dentist's voice with no words at 13s; a long exhale at 21s; a door chime at 28s. No music, no score.
Style: 35 to 85mm primes, soft clean daylight, warm skin, fine grain.
Negatives: no instruments in the mouth, no drills, no blood, no before and after, no smile transformation, no teeth close-ups, no children, no on-screen text, no posters, no watermarks, no logos; the dentist's face never appears; no extra people looking into the lens; no claims about pain or results.
Count of RAY in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot; physics (knee bounce, shoulders drop); lines under 12 words; identity verbatim.
- [x] Health compliance: no promise, no before/after, no pain claim, dentist from behind, no instruments in mouth.
- [x] No music; text in edit; fictional clinic.

## 7. Edit (CapCut)

1. **0.0-2.0s brief card** over **B16** (empty clinic reception): "Holiday ad for my dental clinic." Kicker "ONE BRIEF #5".
2. Shots 1 to 5. Fallback **B15** (gloved hands arranging tools on a tray) only as a 1s cutaway after shot 2, never near his mouth.
3. Music: warm piano, 72 BPM. Captions Pop on "three times", "not knowing", "putting off".
4. Small footer in the edit for real clinic versions: the clinic's registration line as required locally.
5. End card "Prompts free at marcosmaia.ai/prompts · DM BRIEF".

## 8. Captions

**Instagram / Facebook**
> A dental ad that promises nothing. On purpose.
> Health ads can't promise results, show before and after, or claim "painless". So this one doesn't need to.
> The story is the patient's nerves: the canceled appointments, the not knowing, the shoulders dropping.
> People choose the clinic that makes them less afraid.
> DM BRIEF and I'll make you one free hook in 24h.
> Fictional clinic. Made with AI.
> #dentalmarketing #healthcaremarketing #aiads #seedance #creativestrategy

**TikTok**
> a dental ad with zero promises and zero teeth close-ups. the story is the nerves. fictional clinic, made with AI.

**YouTube Short**
- Title: A dental clinic ad that promises nothing (and works on the nerves)
- Description: Compliant health creative. Fictional clinic, made with AI.

## 9. BD024 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD024 · screen rec · AD024` · browser tab only. This BD is the backbone of YT010, so also record steps before Seedance:
1. Claude writing the brief block and the 5 hooks from the one-line brief.
2. The Flow start frame test of shot 3.
3. Pasting the Seedance prompt; pause on the long Negatives line.
4. Generate, playback, and the pyCapCut draft opening in CapCut.

**VO script (about 50 seconds):**
> Brief: holiday ad for a dental clinic.
> First I list what I can't say. No results. No before and after. No "painless".
> Then the story lives where the rules don't reach: the patient's nerves.
> Three canceled appointments. A bouncing knee. A dentist who explains first.
> The dentist is only seen from behind. No tools near the mouth.
> The negatives line here is longer than the shot list. That's normal in health.
> Full prompt free on my site.

**BD caption:**
> How to write a health ad prompt where the negatives do the compliance work. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Compliant clinic ad: the patient's nerves, not the procedure",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[CLINIC]", "[PATIENT BLOCK]", "[FEAR LINE]", "[CALM MOMENT]", "[CTA LINE]"],
  "tips": [
    "Keep the professional seen from behind to avoid implying a real doctor.",
    "In health, write the negatives first, then the shots."
  ],
  "used_in": ["AD024", "BD024", "PD010", "YT010"],
  "public": true
}
```

# YT009 · The product contract: how to stop AI from redesigning your packaging

| Field | Value |
|---|---|
| Publish | Sat 05/12/2026 11:00 BRT · YouTube long video, 10 to 15 min, 16:9 |
| Target length | 12:00 |
| Linked ADs | AD010 (THE BRAND ep3, "the product shot that took 12 tries") · AD007 EMBER & OAK · AD023 (two SKUs) · BD010, BD007 |
| Seedance use | zero new Seedance: reuses AD010, AD007, AD023; failure examples are free Flow start frames |
| Playlists | DIRECTOR'S CUT + THE BRAND |
| isAiGeneratedContent | true |
| Talking head | 14 Veo blocks of 8s, 1:52 |

## 1. Title options

- **Main (61 chars):** The product contract: stop AI from redesigning your packaging
- Alt 1: Why AI keeps changing your label (and the fix)
- Alt 2: Same can in every shot: the AI product contract

## 2. Thumbnail brief

- **Expression and pose:** Marcos STUDIO, holding a plain teal can (prop, no label) next to his face, serious look.
- **Display words:** SAME CAN. EVERY SHOT. Pop word: **EVERY**.
- **Beside him:** three frames of the Northshore can from AD010 next to two failed start frames with a thin golden X.
- Background Screen. Monogram corner.

Image prompt:
```
Use the attached sheet (Marcos BASE v3) as the absolute identity reference. Wardrobe: plain black button-up, sleeves rolled below the elbow. Dark walnut desk, deep navy wall. He holds a plain unlabeled matte teal slim can beside his face at cheek height, serious focused expression, looking at the lens. Warm golden key at 45 degrees from the left, thin blue rim. Photoreal, 85mm. Right half clean for product frames. No text, no logos.
```

## 3. Script outline

**TH set:** Flow, Veo, BASE v3 + STUDIO, same desk and framing.

### 0:00-0:20 · RESULT FIRST
Five NORTHSHORE can shots from five episodes, cut on the beat, identical band and wordmark.

### 0:20-0:44 · TALKING HEAD
- **TH1** "Five episodes, five weeks, and the can never changed. Not one letter." *Extend*
- **TH2** "If AI keeps redesigning your packaging, this is the fix." *Extend*
- **TH3** "It's called a product contract. Here's how to write one."

### 0:44-2:40 · STEP 1 · WHY MODELS REDESIGN PRODUCTS
- **On-screen title:** STEP 1 · WHY IT HAPPENS
- **Screen recording:** the failed start frames from BD010 (band too high, extra word, can as tall as a bottle).
- **VO:** "A model doesn't know your product. It knows thousands of products like it. So when your prompt says 'a can of cold brew', it averages them. Taller here, a second word there. Every shot drifts a little. The fix is to stop describing and start specifying."

### 2:40-2:56 · TALKING HEAD
- **TH4** "A contract has five parts. Shape, size against a hand, colors, label layout, and rules." *Extend*
- **TH5** "The hand matters most. Models understand hands better than centimeters."

### 2:56-5:00 · STEP 2 · WRITING THE CONTRACT
- **On-screen title:** STEP 2 · THE CONTRACT
- **Screen recording:** NEW Clip on `YT009 · screen rec · contract`: Claude chat turning product photos into the contract text, then the final text.
- **Prompt on screen:**
```
PRODUCT CONTRACT, non-negotiable: a 12 fl oz slim aluminum can, about 16 cm tall and 5.8 cm wide, about the length of an adult hand from wrist to fingertip; matte deep-teal body; a cream horizontal band around the middle third with a thin single wave line and the wordmark NORTHSHORE; black pull tab; brushed silver rims. Never redesigned, label always facing camera when shown, no extra text.
```
- **VO:** "Read it slowly. Size against a hand. Each color once. Where the band sits. What's on it, and nothing else. And three rules at the end: never redesigned, label facing camera, no extra text."

### 5:00-5:16 · TALKING HEAD
- **TH6** "Text alone isn't enough. The model also needs to see the product." *Extend*
- **TH7** "So the contract gets a sheet. Five views, flat light, one hand for scale."

### 5:16-7:10 · STEP 3 · THE CONTRACT SHEET
- **On-screen title:** STEP 3 · THE SHEET
- **Screen recording:** BD010 start: the contract sheet made in Flow with Nano Banana Pro (front, side, back, in hand, next to a mug).
- **VO:** "Five views on flat grey. Front, side, back, in a hand, and next to a mug so the model gets the scale. Flat light so no shadow gets copied into a night scene. This sheet goes in every prompt as the product reference."

### 7:10-8:50 · STEP 4 · TEST FOR FREE, THEN GENERATE
- **On-screen title:** STEP 4 · START FRAMES FIRST
- **Screen recording:** BD010's sequence of start frame tests, then the one Seedance generation.
- **VO:** "Before spending a video, I test the hardest shot as a still. Free in Flow. Each failure tells the contract something. When the still holds the band and the wordmark, I spend one generation. In episode three that took twelve stills and one video."

### 8:50-10:00 · FAILURE · TWO PRODUCTS, ONE MIX-UP
- **On-screen title:** THIS ONE FAILED
- **Screen recording:** a start frame from the AD023 tests where the two SKUs swapped bands.
- **What went wrong:** with ORIGINAL BLACK and OAT VANILLA in one shot, the model mixed the band colors.
- **Why:** two similar products with one shared description.
- **Fix:** name the SKU in every shot line ("she pours OAT VANILLA") and test both side by side as a still first.
- **VO:** "Second flavor, new problem. The model mixed the bands. The fix was boring: name the flavor every single time a can appears."

### 10:00-10:56 · CLOSING TALKING HEAD
- **TH8** "Shape, size against a hand, colors, label layout, rules. That's the contract." *Extend*
- **TH9** "Add a five view sheet with flat light, and test the hardest shot as a still." *Extend*
- **TH10** "Two products? Name each one every time it appears." *Extend*
- **TH11** "Your packaging is your brand. Don't let a model redraw it." *Extend*
- **TH12** "Every prompt from this video is free at marcosmaia.ai/prompts." *Extend*
- **TH13** "If you want one for your product, DM me BRIEF." *Extend*
- **TH14** "Next week: the full engine, from brief to published in forty eight hours."

## 4. Chapters

0:00 Same can, five episodes · 0:20 The fix · 0:44 Why models redesign products · 2:56 Writing the contract · 5:16 The contract sheet · 7:10 Start frames first · 8:50 Two products, one mix-up · 10:00 Recap

## 5. Description

```
AI video models redraw your packaging because they average every product they've seen. A product contract stops that. Here's how I write one, build the five view sheet, and test it for free before generating.

Chapters
0:00 Same can, five episodes
0:20 The fix
0:44 Why models redesign products
2:56 Writing the contract
5:16 The contract sheet
7:10 Start frames first
8:50 Two products, one mix-up
10:00 Recap

Prompts free at marcosmaia.ai/prompts
DM BRIEF on Instagram @marcosmaia.ai or WhatsApp wa.me/5511996129444?text=BRIEF

Fictional brands. Contains AI-generated content.
#AIvideo #ProductVideo #Packaging
```

## 6. Production checklist

| Who | What | Due |
|---|---|---|
| Marcos | Clip `YT009 · screen rec · contract` (Claude chat); keep all start frame tests from BD010 and AD023 | Thu 03/12 |
| Claude | 14 TH blocks (about 280 credits), edit, thumbnail; confirm the real count of tries in BD010 and adjust "twelve" everywhere | Thu 03/12 |

## 7. Three Shorts cuts

| Code | In/out | Hook on screen | Caption | Shorts title |
|---|---|---|---|---|
| YT009-S1 | 0:44-2:40 | Why AI redraws your label | models average every product they've seen. here's the fix. | Why AI keeps redesigning your packaging |
| YT009-S2 | 2:56-5:00 | The product contract | size against a hand, colors, label, three rules. | How to write an AI product contract |
| YT009-S3 | 8:50-10:00 | Two flavors, one mix-up | name the flavor every time a can appears. | When AI mixes up your two products |

# AD023 · THE BRAND ep. 8 · NORTHSHORE COLD BREW ("What Black Friday taught our brand: three decisions")

- **Post:** Sat 05/12/2026 · Instagram, TikTok and Facebook 13:00 BRT · YouTube Short 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for December 2026 (slot 3)
- **Format:** 9:16 · 30s · native sound, no music
- **Linked:** BD023 · PD009 · YT012
- Fictional brand. Spec ad. AI-generated content disclosed. Arc: ep7 Black Friday weekend (AD020) → **ep8 three decisions** → ep9 holiday campaign (AD026).

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: series retention, founder wisdom without fake results.</perfil>
  <publico>Founders after Black Friday: "What do I do differently now?"</publico>
  <tese>Post-Black Friday lessons are decisions, not numbers: keep the hook that stops people, cut the scene nobody needs, make the next ad for the gift buyer.</tese>
  <numeros_permitidos>none</numeros_permitidos>
  <proibido>No sales, no results, no percentages, no "record weekend", no real brands, no dashes, no AI clichés.</proibido>
  <ativos>@Creator = NORA; @Product = NORTHSHORE (both SKUs); @Location = shop, quiet afternoon</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16</modelo>
</brief>
```

## 2. Hooks

| # | Formula | Hook | Status |
|---|---|---|---|
| 1 | In medias res | NORA sweeping the empty shop after the rush: "Okay. Three things I'm changing." | **CHOSEN** |
| 2 | Negation | "I'm not making a sale ad again." | A/B kept |
| 3 | Pattern interrupt | Last can on the shelf spins and stops | A/B kept |
| 4 | Specific pain | "Black Friday was loud. Here's what I heard." | backup |
| 5 | Result first | Three cans in a row, each tapped | backup |

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 0-5s | Hook | 35 mm | Pull-back at 0.2 m/s for 1 m | NORA sweeps the floor of the empty shop, stops, leans on the broom | Low afternoon sun across the brick | {Okay. Three things I'm changing.} | <broom on wood> | "THE BRAND · Ep. 8" |
| 2 | 5-12s | Decision 1 | 85 mm | Locked-off | She cracks a can near the lens again | Window rim | {One. Keep the hiss. Always first.} | <tab crack> | "1 · KEEP THE HOOK" |
| 3 | 12-19s | Decision 2 | 50 mm | Lateral dolly left at 0.2 m/s for 1 m | She takes a framed harbor photo off the counter and puts it in a drawer | Sun stripe | {Two. Cut the pretty scenery. Nobody waited for it.} | <drawer slide> | "2 · CUT THE SCENERY" |
| 4 | 19-26s | Decision 3 | 85 mm | Push-in at 0.1 m/s for 0.7 m | She ties a cream ribbon around a two-can pack (one of each SKU) | Warm pendant on | {Three. Next ad's for the person buying a gift.} | <ribbon> | "3 · THE GIFT BUYER" |
| 5 | 26-30s | CTA | 50 mm | Locked-off | She sets the gift pack on the counter, looks into the lens | Same | {Holiday episode next week. (laughs) Snow, maybe.} | <harbor bell> | End card |

## 4. References needed

- Same NORA, NORTHSHORE (both SKUs) and shop plate (afternoon). New props in the prompt only: a broom, a small framed photo (image shows only sea, no text), cream ribbon.
- **Start frame test (free):** shot 4 two-can pack to check both bands (cream and pale oat) are correct.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 behind-the-brand episode for NORTHSHORE COLD BREW the week after Black Friday, cut hard between five camera positions, all sound generated natively in sync with the picture. No music.
@Creator is the identity and wardrobe reference for NORA: a 28-year-old woman, auburn hair in a low messy bun with loose strands at the temples, pale skin with freckles across nose and cheeks, green-grey eyes, a single small silver hoop in her left ear; wearing an oatmeal chunky knit sweater with sleeves pushed to the elbow under a dark forest-green canvas apron with one chest pocket, dark jeans, worn brown leather boots. Never inherit the sheet's flat light.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: a 12 fl oz slim aluminum can, about 16 cm tall and 5.8 cm wide, about the length of an adult hand from wrist to fingertip; matte deep-teal body; a cream horizontal band around the middle third with a thin single wave line drawn in teal and the wordmark NORTHSHORE in tall condensed teal capitals; black pull tab; brushed silver rims. Two SKUs only: ORIGINAL BLACK with the cream band and OAT VANILLA with a pale oat band, same layout. Never redesigned, label always facing camera when shown, no extra text.
@Location is the Northshore shop on a quiet late afternoon: red-brick back wall with a low sun stripe, reclaimed-oak counter with grinder and cold-brew tower, steel shelf with teal cans, multi-pane harbor window, black pendant lamp. Props: a broom, a small framed photo of the sea with no text, a cream ribbon. Any incidental signage stays generic and unreadable.

PART 2 · SHOTS
[0-5s] Shot 1. Camera: 35mm, pull-back at 0.2 m/s for 1 m. NORA sweeps the empty shop floor, stops and leans on the broom, line 1. Cut.
[5-12s] Shot 2. Camera: 85mm, locked-off. She cracks an ORIGINAL BLACK can near the lens, line 2. Cut.
[12-19s] Shot 3. Camera: 50mm, lateral dolly left at 0.2 m/s for 1 m. She lifts the framed sea photo off the counter and puts it in a drawer, line 3. Cut.
[19-26s] Shot 4. Camera: 85mm, push-in at 0.1 m/s for 0.7 m. She ties the cream ribbon around two cans side by side, one ORIGINAL BLACK and one OAT VANILLA, line 4. Cut.
[26-30s] Shot 5. Camera: 50mm, locked-off. She sets the gift pack on the counter and looks into the lens, line 5.
Dialogue, American English, verbatim, in this order:
1. "Okay. Three things I'm changing."
2. "One. Keep the hiss. Always first."
3. "Two. Cut the pretty scenery. Nobody waited for it."
4. "Three. Next ad's for the person buying a gift."
5. "Holiday episode next week. (laughs) Snow, maybe."
Sound, native: broom on wood from 0s; tab crack at 7s; drawer sliding shut at 16s; ribbon pulled tight at 22s; a harbor bell far away at 28s. No music, no score.
Style: 35 to 85mm primes, low warm sun on brick, quiet, fine 16mm grain.
Negatives: no on-screen text, no numbers, no sale signs, no watermarks, no logos other than the product label; no extra people; the cans never change shape, band or wordmark.
Count of NORA in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame other than the product label: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot; physics; lines under 12 words; identity and contract verbatim; no metrics; no music.

## 7. Edit (CapCut)

Card "THE BRAND · Ep. 8 · Three decisions". Decision labels in mono. Music: calm folk 78 BPM. Fallback **A07** (coffee poured beside a closed laptop). End card plus "Ep. 9: the holiday campaign".

## 8. Captions

**Instagram / Facebook**
> THE BRAND, ep. 8: what Black Friday taught a brand that doesn't exist.
> Three decisions, zero fake numbers.
> 1. Keep the hook that stops people. For us, the hiss.
> 2. Cut the scenery nobody waits for.
> 3. Make the next ad for the gift buyer, not the coffee drinker.
> Fictional brand. Made with AI.
> #thebrand #aiads #creativestrategy #seedance #coldbrew

**TikTok**
> ep 8: three decisions after black friday. no fake numbers. fictional brand, made with AI.

**YouTube Short**
- Title: THE BRAND ep. 8: 3 decisions after Black Friday
- Description: Lessons as decisions, not stats. Fictional brand, made with AI.

## 9. BD023 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD023 · screen rec · AD023` · browser tab only.
1. Paste prompt; pause on the two-SKU contract line. 2. Generate; playback. 3. Optional: side by side with ep4's opening to show "the scenery we cut".

**VO script (about 40 seconds):**
> Episode eight. After Black Friday.
> The brand isn't real, so the lessons can't be numbers. They're decisions.
> Keep the hiss. Cut the scenery. Make the next ad for the person buying a gift.
> The contract now has both flavors. Same layout, different band.
> Full prompt free on my site.

**BD caption:**
> Adding a second SKU to a product contract without the model mixing them. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Product contract with two SKUs (same layout, different band)",
  "category": "product",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[CONTAINER]", "[SKU 1 BAND]", "[SKU 2 BAND]", "[SHARED LAYOUT]"],
  "tips": [
    "Name the SKUs in the shot lines every time a can appears.",
    "Test a start frame with both SKUs side by side before generating."
  ],
  "used_in": ["AD023", "BD023", "PD009"],
  "public": true
}
```

The most useful paragraph in any AI video announcement is the boring one: the limits.

Max duration. Resolution. Which countries. Which plan. Whether real faces are allowed. That paragraph decides if a tool fits a client workflow or stays a toy.

This week's four updates, each with the limits that matter for ads.

The one that changes what I can deliver: [SYNC: WV010 key slide headline, plus why]

#AIvideo #AIads

## First comment (post it right after publishing)

Sources:
[SYNC: the 4 official links from WV010]

# YT009 · The product contract: how to stop AI from redesigning your packaging

| Field | Value |
|---|---|
| Publish | Sat 05/12/2026 11:00 BRT · YouTube long video, 10 to 15 min, 16:9 |
| Target length | 12:00 |
| Linked ADs | AD010 (THE BRAND ep3, "the product shot that took 12 tries") · AD007 EMBER & OAK · AD023 (two SKUs) · BD010, BD007 |
| Seedance use | zero new Seedance: reuses AD010, AD007, AD023; failure examples are free Flow start frames |
| Playlists | DIRECTOR'S CUT + THE BRAND |
| isAiGeneratedContent | true |
| Talking head | 14 Veo blocks of 8s, 1:52 |

## 1. Title options

- **Main (61 chars):** The product contract: stop AI from redesigning your packaging
- Alt 1: Why AI keeps changing your label (and the fix)
- Alt 2: Same can in every shot: the AI product contract

## 2. Thumbnail brief

- **Expression and pose:** Marcos STUDIO, holding a plain teal can (prop, no label) next to his face, serious look.
- **Display words:** SAME CAN. EVERY SHOT. Pop word: **EVERY**.
- **Beside him:** three frames of the Northshore can from AD010 next to two failed start frames with a thin golden X.
- Background Screen. Monogram corner.

Image prompt:
```
Use the attached sheet (Marcos BASE v3) as the absolute identity reference. Wardrobe: plain black button-up, sleeves rolled below the elbow. Dark walnut desk, deep navy wall. He holds a plain unlabeled matte teal slim can beside his face at cheek height, serious focused expression, looking at the lens. Warm golden key at 45 degrees from the left, thin blue rim. Photoreal, 85mm. Right half clean for product frames. No text, no logos.
```

## 3. Script outline

**TH set:** Flow, Veo, BASE v3 + STUDIO, same desk and framing.

### 0:00-0:20 · RESULT FIRST
Five NORTHSHORE can shots from five episodes, cut on the beat, identical band and wordmark.

### 0:20-0:44 · TALKING HEAD
- **TH1** "Five episodes, five weeks, and the can never changed. Not one letter." *Extend*
- **TH2** "If AI keeps redesigning your packaging, this is the fix." *Extend*
- **TH3** "It's called a product contract. Here's how to write one."

### 0:44-2:40 · STEP 1 · WHY MODELS REDESIGN PRODUCTS
- **On-screen title:** STEP 1 · WHY IT HAPPENS
- **Screen recording:** the failed start frames from BD010 (band too high, extra word, can as tall as a bottle).
- **VO:** "A model doesn't know your product. It knows thousands of products like it. So when your prompt says 'a can of cold brew', it averages them. Taller here, a second word there. Every shot drifts a little. The fix is to stop describing and start specifying."

### 2:40-2:56 · TALKING HEAD
- **TH4** "A contract has five parts. Shape, size against a hand, colors, label layout, and rules." *Extend*
- **TH5** "The hand matters most. Models understand hands better than centimeters."

### 2:56-5:00 · STEP 2 · WRITING THE CONTRACT
- **On-screen title:** STEP 2 · THE CONTRACT
- **Screen recording:** NEW Clip on `YT009 · screen rec · contract`: Claude chat turning product photos into the contract text, then the final text.
- **Prompt on screen:**
```
PRODUCT CONTRACT, non-negotiable: a 12 fl oz slim aluminum can, about 16 cm tall and 5.8 cm wide, about the length of an adult hand from wrist to fingertip; matte deep-teal body; a cream horizontal band around the middle third with a thin single wave line and the wordmark NORTHSHORE; black pull tab; brushed silver rims. Never redesigned, label always facing camera when shown, no extra text.
```
- **VO:** "Read it slowly. Size against a hand. Each color once. Where the band sits. What's on it, and nothing else. And three rules at the end: never redesigned, label facing camera, no extra text."

### 5:00-5:16 · TALKING HEAD
- **TH6** "Text alone isn't enough. The model also needs to see the product." *Extend*
- **TH7** "So the contract gets a sheet. Five views, flat light, one hand for scale."

### 5:16-7:10 · STEP 3 · THE CONTRACT SHEET
- **On-screen title:** STEP 3 · THE SHEET
- **Screen recording:** BD010 start: the contract sheet made in Flow with Nano Banana Pro (front, side, back, in hand, next to a mug).
- **VO:** "Five views on flat grey. Front, side, back, in a hand, and next to a mug so the model gets the scale. Flat light so no shadow gets copied into a night scene. This sheet goes in every prompt as the product reference."

### 7:10-8:50 · STEP 4 · TEST FOR FREE, THEN GENERATE
- **On-screen title:** STEP 4 · START FRAMES FIRST
- **Screen recording:** BD010's sequence of start frame tests, then the one Seedance generation.
- **VO:** "Before spending a video, I test the hardest shot as a still. Free in Flow. Each failure tells the contract something. When the still holds the band and the wordmark, I spend one generation. In episode three that took twelve stills and one video."

### 8:50-10:00 · FAILURE · TWO PRODUCTS, ONE MIX-UP
- **On-screen title:** THIS ONE FAILED
- **Screen recording:** a start frame from the AD023 tests where the two SKUs swapped bands.
- **What went wrong:** with ORIGINAL BLACK and OAT VANILLA in one shot, the model mixed the band colors.
- **Why:** two similar products with one shared description.
- **Fix:** name the SKU in every shot line ("she pours OAT VANILLA") and test both side by side as a still first.
- **VO:** "Second flavor, new problem. The model mixed the bands. The fix was boring: name the flavor every single time a can appears."

### 10:00-10:56 · CLOSING TALKING HEAD
- **TH8** "Shape, size against a hand, colors, label layout, rules. That's the contract." *Extend*
- **TH9** "Add a five view sheet with flat light, and test the hardest shot as a still." *Extend*
- **TH10** "Two products? Name each one every time it appears." *Extend*
- **TH11** "Your packaging is your brand. Don't let a model redraw it." *Extend*
- **TH12** "Every prompt from this video is free at marcosmaia.ai/prompts." *Extend*
- **TH13** "If you want one for your product, DM me BRIEF." *Extend*
- **TH14** "Next week: the full engine, from brief to published in forty eight hours."

## 4. Chapters

0:00 Same can, five episodes · 0:20 The fix · 0:44 Why models redesign products · 2:56 Writing the contract · 5:16 The contract sheet · 7:10 Start frames first · 8:50 Two products, one mix-up · 10:00 Recap

## 5. Description

```
AI video models redraw your packaging because they average every product they've seen. A product contract stops that. Here's how I write one, build the five view sheet, and test it for free before generating.

Chapters
0:00 Same can, five episodes
0:20 The fix
0:44 Why models redesign products
2:56 Writing the contract
5:16 The contract sheet
7:10 Start frames first
8:50 Two products, one mix-up
10:00 Recap

Prompts free at marcosmaia.ai/prompts
DM BRIEF on Instagram @marcosmaia.ai or WhatsApp wa.me/5511996129444?text=BRIEF

Fictional brands. Contains AI-generated content.
#AIvideo #ProductVideo #Packaging
```

## 6. Production checklist

| Who | What | Due |
|---|---|---|
| Marcos | Clip `YT009 · screen rec · contract` (Claude chat); keep all start frame tests from BD010 and AD023 | Thu 03/12 |
| Claude | 14 TH blocks (about 280 credits), edit, thumbnail; confirm the real count of tries in BD010 and adjust "twelve" everywhere | Thu 03/12 |

## 7. Three Shorts cuts

| Code | In/out | Hook on screen | Caption | Shorts title |
|---|---|---|---|---|
| YT009-S1 | 0:44-2:40 | Why AI redraws your label | models average every product they've seen. here's the fix. | Why AI keeps redesigning your packaging |
| YT009-S2 | 2:56-5:00 | The product contract | size against a hand, colors, label, three rules. | How to write an AI product contract |
| YT009-S3 | 8:50-10:00 | Two flavors, one mix-up | name the flavor every time a can appears. | When AI mixes up your two products |

A dental clinic ad that promises nothing. On purpose.

Brief: "Holiday ad for my dental clinic."

Health ads have rules for a reason: no guaranteed results, no before and after, no claims about pain. Most clinic ads try to sneak around them. This one doesn't need to.

The story is the patient's nerves, not the procedure. A man who dreads the dentist, a calm room, a team that explains, and the moment his shoulders drop.

People don't choose a dentist for the equipment. They choose the one that makes them less afraid.

Fictional clinic (BRIGHTWATER FAMILY DENTAL), spec ad, made with AI.

#HealthcareMarketing #AIads

## First comment (post it right after publishing)

Every prompt I use is free here: marcosmaia.ai/prompts
(Until the site is live, use: wa.me/5511996129444?text=PROMPT)

# AD025 · TINY BUSINESS #5 · JUNIPER LANE GIFTS (a gift shop filmed like a perfume commercial)

- **Post:** Wed 09/12/2026 · Instagram, TikTok and Facebook 13:00 BRT · YouTube Short 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for December 2026 (slot 5)
- **Format:** 9:16 · 30s · native sound with an original whisper-sung jingle in the generation
- **Linked:** BD025 · PD010 · YT011 (jingles)
- Fictional business. Spec ad. AI-generated content disclosed.

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: holiday reach, DM BRIEF from small retail.</perfil>
  <publico>Owners of small gift and decor shops: "December is everything and my ads look like a catalog."</publico>
  <tese>Borrow the grammar of a perfume ad (slow motion, fabric, light, a whisper) and a corner gift shop feels like a luxury brand.</tese>
  <numeros_permitidos>none</numeros_permitidos>
  <proibido>No real brands, no perfume bottles of known brands, no prices, no children, no dashes, no AI clichés.</proibido>
  <ativos>@Creator = MIA (owner); @Location = small gift shop with warm lights</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16</modelo>
</brief>
```

## 2. Hooks

| # | Formula | Hook | Status |
|---|---|---|---|
| 1 | Pattern interrupt | Slow-motion ribbon unspooling through the air in warm light, the whisper begins | **CHOSEN** |
| 2 | In medias res | MIA already turning in a silk scarf between shelves | A/B kept |
| 3 | Negation | Whisper: "Not a department store." | A/B kept |
| 4 | Result first | A wrapped box placed on a doorstep in snow | backup |
| 5 | Specific pain | "Gifts that look like everyone else's." | backup |

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Lyric / line | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 0-6s | Hook | 100 mm | Locked-off, slow motion feel | A deep red satin ribbon unspools through the air and falls across a wooden counter | Warm backlight, dust in the beam | Lyric 1 whispered | <ribbon whisper> | captions |
| 2 | 6-12s | Owner | 50 mm | Arc right 30 degrees at constant speed | MIA between shelves, turns her head slowly toward the window, a soft cashmere scarf over her shoulders | Window light and warm string lights | Lyric 2 | <soft fabric> | captions |
| 3 | 12-19s | Product | 85 mm | Push-in at 0.1 m/s for 0.7 m | Her hands set a small glass candle, a ceramic mug and a folded scarf into a kraft box with tissue | Warm key from above | Lyric 3 | <tissue paper> | "JUNIPER LANE" lower third |
| 4 | 19-26s | Wrap | 50 mm top-down | Locked-off | She closes the box and ties the red ribbon in one smooth pull | Same | Lyric 4 | <ribbon pull> | captions |
| 5 | 26-30s | CTA | 85 mm | Push-in at 0.1 m/s for 0.4 m | MIA holds the box at her shoulder, looks into the lens | Window snow light behind | {Juniper Lane. We wrap it for you.} | <shop bell> | End card |

## 4. References needed

- **@Creator · MIA** (never inherit flat light). Scarf is a prop over the locked wardrobe.
- **@Location · gift shop** `clone/referencias/locations/AD025_gift_shop_plate.webp`: "Empty small boutique gift shop at dusk in December, vertical 9:16, wooden shelves with candles, ceramics and folded scarves, a wooden counter with kraft boxes and spools of red ribbon, warm string lights, a front window with light snow outside. No people, no readable labels or signs."
- **Start frame test (free):** shot 1 ribbon in the air (check it reads as satin, no knots).

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 ad for JUNIPER LANE GIFTS, a small boutique gift shop, filmed in the style of a luxury perfume commercial, cut hard between five camera positions, all sound generated natively, including an original jingle whisper-sung by the woman.
@Creator is the identity and wardrobe reference for MIA: a 30-year-old woman, shoulder-length dark brown hair with curtain bangs, light olive skin with a few freckles on the nose, small gold stud earrings; wearing an open oversized light-blue cotton shirt over a cream ribbed tank, high-waisted straight black trousers, white sneakers, with a soft oatmeal cashmere scarf over her shoulders in shot 2. Never inherit the sheet's flat light.
@Location is the layout reference: wooden shelves with candles, ceramics and folded scarves, a wooden counter with kraft boxes and spools of red ribbon, warm string lights, a front window with light snow. Any incidental signage stays generic and unreadable.
Music: 66 BPM, a soft felt piano and a warm string pad, very slow, with a single glockenspiel note on each lyric line. MIA whisper-sings close to the microphone, in English, verbatim:
1. "Something small, wrapped in red"
2. "Something soft, for someone you love"
3. "Picked by hand, on Juniper Lane"
4. "Tied with a bow, and nothing to explain"

PART 2 · SHOTS
[0-6s] Shot 1. Camera: 100mm, locked-off, slow-motion feel. A deep red satin ribbon unspools through the air and falls across the wooden counter in a warm backlight with dust in the beam; lyric 1. Cut.
[6-12s] Shot 2. Camera: 50mm, arc right 30 degrees at constant speed. MIA between the shelves turns her head slowly toward the window, the scarf over her shoulders; lyric 2. Cut.
[12-19s] Shot 3. Camera: 85mm, push-in at 0.1 m/s for 0.7 m. Her hands set a small glass candle, a ceramic mug and a folded scarf into a kraft box lined with tissue; lyric 3. Cut.
[19-26s] Shot 4. Camera: 50mm top-down, locked-off. She closes the box and ties the red ribbon in one smooth pull; lyric 4. Cut.
[26-30s] Shot 5. Camera: 85mm, push-in at 0.1 m/s for 0.4 m. MIA holds the box at her shoulder and looks into the lens: "Juniper Lane. We wrap it for you."
Sound, native: ribbon whisper through the air at 1s; soft fabric at 8s; tissue paper at 14s; ribbon pulled tight at 23s; a shop bell at 29s.
Style: 50 to 100mm primes, warm backlight, creamy highlights, slow and sensual pacing, fine 35mm grain.
Negatives: no on-screen text, no readable labels, no watermarks, no logos, no perfume bottles; no extra people looking into the lens; no children.
Count of MIA in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot; physics (ribbon fall, box fill, one pull); lyric lines under 12 words; music described; text in edit; no real brands.

## 7. Edit (CapCut)

Generation as is (jingle carries it). Opening overlay "TINY BUSINESS #5 · a gift shop, filmed like a perfume ad". Fallback inserts **G05** (gift wrapping), **B20** (florist ribbon), **G07** (snow on main street) for the transition before shot 5. Lyric captions small and elegant, Pop on "red" and "Juniper Lane". End card.

## 8. Captions

**Instagram / Facebook**
> A corner gift shop, filmed like a perfume commercial.
> Perfume ads sell with slow motion, fabric, light and a whisper. None of that needs a big budget anymore.
> The jingle is whisper-sung in the same generation as the picture.
> DM BRIEF and I'll make you one free hook in 24h.
> Fictional business. Made with AI.
> #giftshop #smallbusiness #holidaymarketing #aiads #tinybusiness

**TikTok**
> a tiny gift shop ad shot like a perfume commercial, with a whispered jingle. fictional business, made with AI.

**YouTube Short**
- Title: A tiny gift shop ad shot like a perfume commercial (AI, original song)
- Description: Luxury grammar, small shop. Fictional business, made with AI.

## 9. BD025 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD025 · screen rec · AD025` · browser tab only.
1. Paste prompt; pause on the Music block (66 BPM, whisper-sung, 4 lines). 2. Generate; playback with sound. 3. If the lyrics come out slurred, show it and the fix (shorter lines).

**VO script (about 40 seconds):**
> Perfume ads have a grammar. Slow motion, fabric, warm backlight, a whisper.
> I gave that grammar to a corner gift shop.
> The jingle is four short lines, sung in a whisper at sixty-six beats per minute.
> Short lines matter. Long lines get slurred.
> Full prompt free on my site.

**BD caption:**
> The perfume ad grammar, applied to a corner gift shop, with a whispered jingle. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Small shop as a perfume commercial with whisper-sung jingle",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[SHOP]", "[OWNER BLOCK]", "[SHOP + 3 DETAILS]", "[LYRICS 4 SHORT LINES]", "[CTA]"],
  "tips": [
    "Keep whispered lyric lines under 8 words or they blur.",
    "Use one hero color (here the red ribbon) across shots."
  ],
  "used_in": ["AD025", "BD025", "PD010", "YT011"],
  "public": true
}
```

# AD024 · ONE BRIEF #5 · BRIGHTWATER FAMILY DENTAL (a holiday dental ad that promises nothing)

- **Post:** Mon 07/12/2026 · Instagram, TikTok and Facebook 13:00 BRT · YouTube Short 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for December 2026 (slot 4)
- **Format:** 9:16 · 30s · native sound, no music in the generation
- **Linked:** BD024 · PD010 · YT010 (full engine, brief to published in 48h) · LinkedIn LI046
- Fictional clinic. Spec ad. AI-generated content disclosed. Health rules: no result promise, no before/after, no claim about pain.

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: DM BRIEF from health and clinic owners; show compliant health creative.</perfil>
  <publico>Owners of dental and private clinics: "Health ads have so many rules that mine say nothing."</publico>
  <tese>People choose the clinic that makes them less afraid; tell the story of the nerves, not the procedure.</tese>
  <numeros_permitidos>none</numeros_permitidos>
  <proibido>No guaranteed results, no before/after, no "painless", no prices, no smile transformation, no instruments in the mouth, no children, no real clinics, no dashes, no AI clichés.</proibido>
  <ativos>@Creator = RAY (patient); @Location = bright modern clinic plate</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16</modelo>
</brief>
```

## 2. Hooks

| # | Formula | Hook | Status |
|---|---|---|---|
| 1 | Specific pain | RAY in the car outside, hands on the wheel: "I've canceled this appointment three times." | **CHOSEN** |
| 2 | Negation | "I don't do dentists." | A/B kept |
| 3 | In medias res | RAY in the waiting room, knee bouncing | A/B kept |
| 4 | Concrete promise | "A visit where someone explains every step first." | backup |
| 5 | Pattern interrupt | Holiday lights on the clinic window, then his worried face | backup |

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 0-5s | Hook | 35 mm | Push-in at 0.15 m/s for 0.75 m through the windshield | RAY in his parked car, hands on the wheel, looks at the clinic door | Winter afternoon, holiday string lights blurred on the building | {I've canceled this appointment, um, three times.} | <engine off, indicator tick stops> | brief card before (edit) |
| 2 | 5-12s | Problem | 50 mm | Lateral dolly right at 0.2 m/s for 1.4 m | Waiting room: RAY's knee bouncing, he grips his jacket on his lap | Bright, soft daylight, plants | {It's not the teeth. It's the not knowing.} | <soft room tone, clock> | captions |
| 3 | 12-19s | The calm | 50 mm | Locked-off | RAY in the dental chair, sitting upright, a dentist seen only from behind (shoulder and white coat) holds a small mirror and points at a screen that is out of frame; RAY listens and nods | Large window, warm and cool mix | {She showed me everything before touching anything.} | <quiet voice murmur, no words> | "BRIGHTWATER" lower third |
| 4 | 19-26s | Proof | 85 mm | Push-in at 0.1 m/s for 0.7 m | RAY's shoulders drop, he exhales and laughs at himself | Same | {Okay. (laughs) That was it?} | <exhale> | captions |
| 5 | 26-30s | CTA | 50 mm | Pull-back at 0.15 m/s for 0.6 m | Back at the reception, coat on, he holds an appointment card (blank), looks into the lens | Holiday lights in the window | {Book the one you've been putting off.} | <door chime> | End card |

## 4. References needed

- **@Creator · RAY** `clone/referencias/cast/RAY_sheet_video.webp` (never inherit flat light). He wears the locked flannel with a dark wool jacket on top in shots 1 and 5 (described in prompt).
- **@Location · clinic** `clone/referencias/locations/AD024_clinic_plate.webp`: "Empty bright modern dental clinic, vertical 9:16, white and light oak reception with plants, a treatment room with a large window and a pale blue dental chair, soft daylight, small holiday string lights in the reception window. No people, no text, no posters, no instruments on display."
- **Start frame test (free):** shot 3 to make sure no instrument is in his mouth and the dentist's face is not visible.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 holiday ad for BRIGHTWATER FAMILY DENTAL, a fictional neighborhood clinic, cut hard between five camera positions, all sound generated natively in sync with the picture. No music. Calm and honest; no medical claims.
@Creator is the identity and wardrobe reference for RAY: a 54-year-old American man, broad shoulders, short salt-and-pepper hair combed to the side, trimmed grey stubble, deep smile lines, light tan skin; wearing a red and grey plaid flannel shirt with sleeves rolled to the forearm over a plain white crew-neck tee, dark blue work jeans, brown leather boots, and a dark wool jacket over it in shots 1 and 5. Never inherit the sheet's flat light.
@Location is the layout reference: bright reception in white and light oak with plants and small holiday string lights in the window, a treatment room with a large window and a pale blue dental chair. Any incidental signage stays generic and unreadable.

PART 2 · SHOTS
[0-5s] Shot 1. Camera: 35mm, push-in at 0.15 m/s for 0.75 m through the windshield. RAY in his parked car, hands on the wheel, looking at the clinic door, line 1. Cut.
[5-12s] Shot 2. Camera: 50mm, lateral dolly right at 0.2 m/s for 1.4 m. In the waiting room his knee bounces and he grips the jacket on his lap, line 2. Cut.
[12-19s] Shot 3. Camera: 50mm, locked-off. RAY sits upright in the dental chair, mouth closed; a dentist seen only from behind, white coat and shoulder, holds a small mirror and gestures to something out of frame; RAY listens and nods, line 3. Cut.
[19-26s] Shot 4. Camera: 85mm, push-in at 0.1 m/s for 0.7 m. His shoulders drop, he exhales and laughs at himself, line 4. Cut.
[26-30s] Shot 5. Camera: 50mm, pull-back at 0.15 m/s for 0.6 m. At reception, jacket on, holding a blank appointment card, he looks into the lens, line 5.
Dialogue, American English, verbatim, in this order:
1. "I've canceled this appointment, um, three times."
2. "It's not the teeth. It's the not knowing."
3. "She showed me everything before touching anything."
4. "Okay. (laughs) That was it?"
5. "Book the one you've been putting off."
Sound, native: engine switching off and an indicator tick stopping at 1s; soft room tone and a wall clock at 6s; a quiet murmur of the dentist's voice with no words at 13s; a long exhale at 21s; a door chime at 28s. No music, no score.
Style: 35 to 85mm primes, soft clean daylight, warm skin, fine grain.
Negatives: no instruments in the mouth, no drills, no blood, no before and after, no smile transformation, no teeth close-ups, no children, no on-screen text, no posters, no watermarks, no logos; the dentist's face never appears; no extra people looking into the lens; no claims about pain or results.
Count of RAY in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot; physics (knee bounce, shoulders drop); lines under 12 words; identity verbatim.
- [x] Health compliance: no promise, no before/after, no pain claim, dentist from behind, no instruments in mouth.
- [x] No music; text in edit; fictional clinic.

## 7. Edit (CapCut)

1. **0.0-2.0s brief card** over **B16** (empty clinic reception): "Holiday ad for my dental clinic." Kicker "ONE BRIEF #5".
2. Shots 1 to 5. Fallback **B15** (gloved hands arranging tools on a tray) only as a 1s cutaway after shot 2, never near his mouth.
3. Music: warm piano, 72 BPM. Captions Pop on "three times", "not knowing", "putting off".
4. Small footer in the edit for real clinic versions: the clinic's registration line as required locally.
5. End card "Prompts free at marcosmaia.ai/prompts · DM BRIEF".

## 8. Captions

**Instagram / Facebook**
> A dental ad that promises nothing. On purpose.
> Health ads can't promise results, show before and after, or claim "painless". So this one doesn't need to.
> The story is the patient's nerves: the canceled appointments, the not knowing, the shoulders dropping.
> People choose the clinic that makes them less afraid.
> DM BRIEF and I'll make you one free hook in 24h.
> Fictional clinic. Made with AI.
> #dentalmarketing #healthcaremarketing #aiads #seedance #creativestrategy

**TikTok**
> a dental ad with zero promises and zero teeth close-ups. the story is the nerves. fictional clinic, made with AI.

**YouTube Short**
- Title: A dental clinic ad that promises nothing (and works on the nerves)
- Description: Compliant health creative. Fictional clinic, made with AI.

## 9. BD024 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD024 · screen rec · AD024` · browser tab only. This BD is the backbone of YT010, so also record steps before Seedance:
1. Claude writing the brief block and the 5 hooks from the one-line brief.
2. The Flow start frame test of shot 3.
3. Pasting the Seedance prompt; pause on the long Negatives line.
4. Generate, playback, and the pyCapCut draft opening in CapCut.

**VO script (about 50 seconds):**
> Brief: holiday ad for a dental clinic.
> First I list what I can't say. No results. No before and after. No "painless".
> Then the story lives where the rules don't reach: the patient's nerves.
> Three canceled appointments. A bouncing knee. A dentist who explains first.
> The dentist is only seen from behind. No tools near the mouth.
> The negatives line here is longer than the shot list. That's normal in health.
> Full prompt free on my site.

**BD caption:**
> How to write a health ad prompt where the negatives do the compliance work. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Compliant clinic ad: the patient's nerves, not the procedure",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[CLINIC]", "[PATIENT BLOCK]", "[FEAR LINE]", "[CALM MOMENT]", "[CTA LINE]"],
  "tips": [
    "Keep the professional seen from behind to avoid implying a real doctor.",
    "In health, write the negatives first, then the shots."
  ],
  "used_in": ["AD024", "BD024", "PD010", "YT010"],
  "public": true
}
```

There are AI ads I won't make for health businesses, even when asked.

1. Before and after images generated by AI. A synthetic "after" is a promise nobody can keep.
2. A cloned doctor saying anything the real doctor didn't approve, word for word.
3. Testimonials from patients who don't exist.
4. Any line that guarantees a result or a timeline.

What I will make: education, the experience of the visit, the team, the questions patients are afraid to ask. That's the content that builds trust anyway.

In Brazil, medical advertising follows the Federal Council of Medicine rules. In the US, the FTC and each platform have their own. My personal rule is simpler: if it would embarrass the professional in front of a patient, it doesn't get generated.

#HealthcareMarketing #AIethics

# PD010 · Location plate + multi-reference scene

Série: PD · Semana de 2026-12-07 · Sugestão: 2026-12-08 (Tue)
Redes: instagram, facebook, linkedin, tiktok

## Instagram · Facebook · LinkedIn

Same kitchen in every episode. That's how AI ads start to feel like a show.

Generate the empty set once and save it as a plate. Then every scene calls three references: who, what, where.

Swipe for the structure. The variables in gold are the only parts you change.

Full prompt, free, no email: marcosmaia.ai/prompts (PL-0015).
Save this post for your next generation. Want it done for your brand? DM BRIEF.

#aiprompts #seedance #aivideo #promptengineering #adcreative #ugcads #aifilmmaking

## TikTok

**Title:** location plate + multi-reference scene

Same kitchen in every episode. That's how AI ads start to feel like a show.

Generate the empty set once and save it as a plate. Then every scene calls three references: who, what, where.

Swipe for the structure. The variables in gold are the only parts you change.

Full prompt, free, no email: marcosmaia.ai/prompts (PL-0015).
Save this post for your next generation. Want it done for your brand? DM BRIEF.

#aiprompts #aivideo #seedance #learnontiktok

# PD010 · Location plate + multi-reference scene

Série: PD · Semana de 2026-12-07 · Sugestão: 2026-12-08 (Tue)
Redes: instagram, facebook, linkedin, tiktok

## Instagram · Facebook · LinkedIn

Same kitchen in every episode. That's how AI ads start to feel like a show.

Generate the empty set once and save it as a plate. Then every scene calls three references: who, what, where.

Swipe for the structure. The variables in gold are the only parts you change.

Full prompt, free, no email: marcosmaia.ai/prompts (PL-0015).
Save this post for your next generation. Want it done for your brand? DM BRIEF.

#aiprompts #seedance #aivideo #promptengineering #adcreative #ugcads #aifilmmaking

## TikTok

**Title:** location plate + multi-reference scene

Same kitchen in every episode. That's how AI ads start to feel like a show.

Generate the empty set once and save it as a plate. Then every scene calls three references: who, what, where.

Swipe for the structure. The variables in gold are the only parts you change.

Full prompt, free, no email: marcosmaia.ai/prompts (PL-0015).
Save this post for your next generation. Want it done for your brand? DM BRIEF.

#aiprompts #aivideo #seedance #learnontiktok

I'm opening 4 slots for January.

Why only 4: I direct every ad myself and run the ad accounts personally. That's the real capacity of my production day, and I'd rather say no than deliver late.

A slot can be one of these:
1. AI UGC Ad Pack or AI Film Pack: 8 ads of 30 seconds, $400
2. Growth Combo: Meta Ads management plus 8 new ads every month, $1,100 a month
3. Launch Combo: a landing page, 8 ads, an ad creative pack and the first month of media buying, $1,700

January starts with fresh budgets and tired creative from December. The brands that test in the first weeks learn before everyone else does.

DM me BRIEF to hold a slot.

#AIads #MetaAds

# AD025 · TINY BUSINESS #5 · JUNIPER LANE GIFTS (a gift shop filmed like a perfume commercial)

- **Post:** Wed 09/12/2026 · Instagram, TikTok and Facebook 13:00 BRT · YouTube Short 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for December 2026 (slot 5)
- **Format:** 9:16 · 30s · native sound with an original whisper-sung jingle in the generation
- **Linked:** BD025 · PD010 · YT011 (jingles)
- Fictional business. Spec ad. AI-generated content disclosed.

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: holiday reach, DM BRIEF from small retail.</perfil>
  <publico>Owners of small gift and decor shops: "December is everything and my ads look like a catalog."</publico>
  <tese>Borrow the grammar of a perfume ad (slow motion, fabric, light, a whisper) and a corner gift shop feels like a luxury brand.</tese>
  <numeros_permitidos>none</numeros_permitidos>
  <proibido>No real brands, no perfume bottles of known brands, no prices, no children, no dashes, no AI clichés.</proibido>
  <ativos>@Creator = MIA (owner); @Location = small gift shop with warm lights</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16</modelo>
</brief>
```

## 2. Hooks

| # | Formula | Hook | Status |
|---|---|---|---|
| 1 | Pattern interrupt | Slow-motion ribbon unspooling through the air in warm light, the whisper begins | **CHOSEN** |
| 2 | In medias res | MIA already turning in a silk scarf between shelves | A/B kept |
| 3 | Negation | Whisper: "Not a department store." | A/B kept |
| 4 | Result first | A wrapped box placed on a doorstep in snow | backup |
| 5 | Specific pain | "Gifts that look like everyone else's." | backup |

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Lyric / line | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 0-6s | Hook | 100 mm | Locked-off, slow motion feel | A deep red satin ribbon unspools through the air and falls across a wooden counter | Warm backlight, dust in the beam | Lyric 1 whispered | <ribbon whisper> | captions |
| 2 | 6-12s | Owner | 50 mm | Arc right 30 degrees at constant speed | MIA between shelves, turns her head slowly toward the window, a soft cashmere scarf over her shoulders | Window light and warm string lights | Lyric 2 | <soft fabric> | captions |
| 3 | 12-19s | Product | 85 mm | Push-in at 0.1 m/s for 0.7 m | Her hands set a small glass candle, a ceramic mug and a folded scarf into a kraft box with tissue | Warm key from above | Lyric 3 | <tissue paper> | "JUNIPER LANE" lower third |
| 4 | 19-26s | Wrap | 50 mm top-down | Locked-off | She closes the box and ties the red ribbon in one smooth pull | Same | Lyric 4 | <ribbon pull> | captions |
| 5 | 26-30s | CTA | 85 mm | Push-in at 0.1 m/s for 0.4 m | MIA holds the box at her shoulder, looks into the lens | Window snow light behind | {Juniper Lane. We wrap it for you.} | <shop bell> | End card |

## 4. References needed

- **@Creator · MIA** (never inherit flat light). Scarf is a prop over the locked wardrobe.
- **@Location · gift shop** `clone/referencias/locations/AD025_gift_shop_plate.webp`: "Empty small boutique gift shop at dusk in December, vertical 9:16, wooden shelves with candles, ceramics and folded scarves, a wooden counter with kraft boxes and spools of red ribbon, warm string lights, a front window with light snow outside. No people, no readable labels or signs."
- **Start frame test (free):** shot 1 ribbon in the air (check it reads as satin, no knots).

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 ad for JUNIPER LANE GIFTS, a small boutique gift shop, filmed in the style of a luxury perfume commercial, cut hard between five camera positions, all sound generated natively, including an original jingle whisper-sung by the woman.
@Creator is the identity and wardrobe reference for MIA: a 30-year-old woman, shoulder-length dark brown hair with curtain bangs, light olive skin with a few freckles on the nose, small gold stud earrings; wearing an open oversized light-blue cotton shirt over a cream ribbed tank, high-waisted straight black trousers, white sneakers, with a soft oatmeal cashmere scarf over her shoulders in shot 2. Never inherit the sheet's flat light.
@Location is the layout reference: wooden shelves with candles, ceramics and folded scarves, a wooden counter with kraft boxes and spools of red ribbon, warm string lights, a front window with light snow. Any incidental signage stays generic and unreadable.
Music: 66 BPM, a soft felt piano and a warm string pad, very slow, with a single glockenspiel note on each lyric line. MIA whisper-sings close to the microphone, in English, verbatim:
1. "Something small, wrapped in red"
2. "Something soft, for someone you love"
3. "Picked by hand, on Juniper Lane"
4. "Tied with a bow, and nothing to explain"

PART 2 · SHOTS
[0-6s] Shot 1. Camera: 100mm, locked-off, slow-motion feel. A deep red satin ribbon unspools through the air and falls across the wooden counter in a warm backlight with dust in the beam; lyric 1. Cut.
[6-12s] Shot 2. Camera: 50mm, arc right 30 degrees at constant speed. MIA between the shelves turns her head slowly toward the window, the scarf over her shoulders; lyric 2. Cut.
[12-19s] Shot 3. Camera: 85mm, push-in at 0.1 m/s for 0.7 m. Her hands set a small glass candle, a ceramic mug and a folded scarf into a kraft box lined with tissue; lyric 3. Cut.
[19-26s] Shot 4. Camera: 50mm top-down, locked-off. She closes the box and ties the red ribbon in one smooth pull; lyric 4. Cut.
[26-30s] Shot 5. Camera: 85mm, push-in at 0.1 m/s for 0.4 m. MIA holds the box at her shoulder and looks into the lens: "Juniper Lane. We wrap it for you."
Sound, native: ribbon whisper through the air at 1s; soft fabric at 8s; tissue paper at 14s; ribbon pulled tight at 23s; a shop bell at 29s.
Style: 50 to 100mm primes, warm backlight, creamy highlights, slow and sensual pacing, fine 35mm grain.
Negatives: no on-screen text, no readable labels, no watermarks, no logos, no perfume bottles; no extra people looking into the lens; no children.
Count of MIA in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot; physics (ribbon fall, box fill, one pull); lyric lines under 12 words; music described; text in edit; no real brands.

## 7. Edit (CapCut)

Generation as is (jingle carries it). Opening overlay "TINY BUSINESS #5 · a gift shop, filmed like a perfume ad". Fallback inserts **G05** (gift wrapping), **B20** (florist ribbon), **G07** (snow on main street) for the transition before shot 5. Lyric captions small and elegant, Pop on "red" and "Juniper Lane". End card.

## 8. Captions

**Instagram / Facebook**
> A corner gift shop, filmed like a perfume commercial.
> Perfume ads sell with slow motion, fabric, light and a whisper. None of that needs a big budget anymore.
> The jingle is whisper-sung in the same generation as the picture.
> DM BRIEF and I'll make you one free hook in 24h.
> Fictional business. Made with AI.
> #giftshop #smallbusiness #holidaymarketing #aiads #tinybusiness

**TikTok**
> a tiny gift shop ad shot like a perfume commercial, with a whispered jingle. fictional business, made with AI.

**YouTube Short**
- Title: A tiny gift shop ad shot like a perfume commercial (AI, original song)
- Description: Luxury grammar, small shop. Fictional business, made with AI.

## 9. BD025 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD025 · screen rec · AD025` · browser tab only.
1. Paste prompt; pause on the Music block (66 BPM, whisper-sung, 4 lines). 2. Generate; playback with sound. 3. If the lyrics come out slurred, show it and the fix (shorter lines).

**VO script (about 40 seconds):**
> Perfume ads have a grammar. Slow motion, fabric, warm backlight, a whisper.
> I gave that grammar to a corner gift shop.
> The jingle is four short lines, sung in a whisper at sixty-six beats per minute.
> Short lines matter. Long lines get slurred.
> Full prompt free on my site.

**BD caption:**
> The perfume ad grammar, applied to a corner gift shop, with a whispered jingle. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Small shop as a perfume commercial with whisper-sung jingle",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[SHOP]", "[OWNER BLOCK]", "[SHOP + 3 DETAILS]", "[LYRICS 4 SHORT LINES]", "[CTA]"],
  "tips": [
    "Keep whispered lyric lines under 8 words or they blur.",
    "Use one hero color (here the red ribbon) across shots."
  ],
  "used_in": ["AD025", "BD025", "PD010", "YT011"],
  "public": true
}
```

# YT010 · The full AI ad engine: from brief to published in 48 hours

| Field | Value |
|---|---|
| Publish | Sat 12/12/2026 11:00 BRT · YouTube long video, 10 to 15 min, 16:9 |
| Target length | 14:00 |
| Linked ADs | AD024 BRIGHTWATER FAMILY DENTAL (ONE BRIEF #5, posted Mon 07/12) · AD027 (mention) · BD024 |
| Seedance use | zero new Seedance: reuses AD024 |
| Playlists | DIRECTOR'S CUT + ONE BRIEF |
| isAiGeneratedContent | true |
| Talking head | 16 Veo blocks of 8s, 2:08 |

## 1. Title options

- **Main (54 chars):** The full AI ad engine: brief to published in 48 hours
- Alt 1: My whole AI ad workflow, start to finish (Claude, Seedance, CapCut)
- Alt 2: How one brief becomes a published ad in two days

## 2. Thumbnail brief

- **Expression and pose:** Marcos STUDIO, relaxed, arms crossed, small confident smile.
- **Display words:** BRIEF TO AD IN 48H. Pop word: **48H**.
- **Beside him:** a horizontal chain of five small icons drawn as continuous lines (doc 51 cable style) ending on an AD024 frame.
- Background Screen. Monogram corner. Fiber cable from Sea to Golden connecting the icons.

Image prompt:
```
Use the attached sheet (Marcos BASE v3) as the absolute identity reference. Wardrobe: plain black button-up, sleeves rolled below the elbow. Dark walnut desk, deep navy wall. Arms crossed, relaxed, small confident smile, looking at the lens. Warm golden key at 45 degrees from the left, thin blue rim. Photoreal, 85mm. Right two thirds clean for a diagram. No text, no logos.
```

## 3. Script outline

**TH set:** Flow, Veo, BASE v3 + STUDIO, same desk and framing.

### 0:00-0:20 · RESULT FIRST
AD024 plays in full (the nervous patient).

### 0:20-0:52 · TALKING HEAD
- **TH1** "Monday morning this was one line: holiday ad for my dental clinic." *Extend*
- **TH2** "Wednesday it was published. Here's every step in between." *Extend*
- **TH3** "Five tools, and a few things I refuse to automate." *Extend*
- **TH4** "Let's go in order."

### 0:52-3:00 · STEP 1 · CLAUDE WRITES THE BRIEF, HOOKS AND SHOT LIST
- **On-screen title:** STEP 1 · BRIEF (CLAUDE)
- **Screen recording:** BD024 part 1: Claude turning the one line into the brief block, five hooks with formulas, a beat sheet and the shot table.
- **VO:** "Claude gets the one line plus the rules of the niche. For health: no promises, no before and after, nothing about pain. It writes the brief, five hooks, and the shot list. I choose. The choice is the part I never automate."

### 3:00-3:16 · TALKING HEAD
- **TH5** "Then references. Every person, product and place gets a file before any video." *Extend*
- **TH6** "Those files are free to make. Video is not."

### 3:16-5:00 · STEP 2 · REFERENCES IN FLOW
- **On-screen title:** STEP 2 · REFERENCES (FLOW)
- **Screen recording:** BD024 part 2: the RAY sheet already in the folder, the clinic plate generated with Nano Banana Pro, the start frame test of the chair shot.
- **VO:** "Ray's sheet already exists, it's my cast. The clinic plate takes one image. Then the hardest shot as a free still: the chair, mouth closed, dentist only from behind."

### 5:00-6:50 · STEP 3 · ONE GENERATION IN SEEDANCE
- **On-screen title:** STEP 3 · GENERATION (SEEDANCE 2.5)
- **Screen recording:** BD024 part 3.
- **VO:** "One generation of thirty seconds. Five shots, the camera in numbers, dialogue word for word, and a negatives line longer than the shot list, because it's health. This is the only step that costs real money, so it happens once."

### 6:50-7:06 · TALKING HEAD
- **TH7** "Raw video isn't an ad. The edit decides if it gets watched." *Extend*
- **TH8** "A script builds the draft. I finish it by hand."

### 7:06-9:00 · STEP 4 · DRAFT BY SCRIPT, POLISH BY HAND
- **On-screen title:** STEP 4 · EDIT (pyCapCut + CapCut)
- **Screen recording:** NEW Clip on `YT010 · screen rec · edit`: terminal generating the CapCut draft (brief card, shots, b-roll insert, music on the beat, end card), CapCut opening it, Marcos adjusting captions and the first frame.
- **VO:** "A script writes the CapCut draft: brief card, shots in order, the b-roll from my library, music on the beat, the end card. Then I open it and do what a script can't: the first frame, the caption timing, the breath before the last line."

### 9:00-10:40 · STEP 5 · SCHEDULED FOR REVIEW
- **On-screen title:** STEP 5 · REVIEW AND SCHEDULE (METRICOOL)
- **Screen recording:** NEW Clip: Metricool review queue with the post as "for review", AI label on, caption in place (nothing published on camera).
- **VO:** "The post goes into Metricool as 'for review', with the caption, the AI label and the time. Approval happens on the phone. Approved means scheduled. Nothing goes out without a human yes."

### 10:40-11:50 · FAILURE · WHERE THE 48 HOURS BREAK
- **On-screen title:** THIS ONE FAILED
- **Screen recording:** a past timeline (for example AD010's twelve stills) and a calendar showing a lost day.
- **What went wrong:** the timeline breaks at references, not at generation: a missing sheet or a bad plate costs a day.
- **Why:** the expensive step waits for the cheap ones.
- **Fix:** cast sheets and product contracts made once, in a setup week, and reused all quarter.
- **VO:** "The forty eight hours only work because the cast exists before the brief. The first time, the references took a week."

### 11:50-12:00 · TALKING HEAD
- **TH9** "And behind all of it, numbers from real accounts, read every morning."

### 12:00-12:50 · STEP 6 · THE OPERATION BEHIND IT
- **On-screen title:** THE REAL OPERATION
- **Screen recording:** slide with the aggregates.
- **VO:** "This engine sits on top of a real media buying operation. The eight Meta accounts I help run in Brazil spent about a hundred and six thousand reais from January to early October, with ten thousand and ninety seven conversions. That's why the creative gets judged by what it does, not by how it looks."

### 12:50-13:46 · CLOSING TALKING HEAD
- **TH10** "Claude for the brief. Flow for references. Seedance for one generation." *Extend*
- **TH11** "A script for the draft, my hands for the polish, Metricool for review." *Extend*
- **TH12** "The cheap steps first, the expensive step once." *Extend*
- **TH13** "Every prompt from this video is free at marcosmaia.ai/prompts." *Extend*
- **TH14** "If you want one for your product, DM me BRIEF." *Extend*
- **TH15** "Next week: how I make tiny business ads sing." *Extend*
- **TH16** "See you Saturday."

## 4. Chapters

0:00 Brief to published · 0:20 The engine · 0:52 Brief, hooks and shot list · 3:16 References in Flow · 5:00 One generation · 7:06 Draft by script, polish by hand · 9:00 Review and schedule · 10:40 Where the 48 hours break · 12:00 The operation behind it · 12:50 Recap

## 5. Description

```
One line on Monday, a published ad on Wednesday. This is the full engine: Claude for the brief and hooks, Google Flow for references, Seedance 2.5 for one generation, a script for the CapCut draft, my hands for the polish, Metricool for review.

Chapters
0:00 Brief to published
0:20 The engine
0:52 Brief, hooks and shot list
3:16 References in Flow
5:00 One generation
7:06 Draft by script, polish by hand
9:00 Review and schedule
10:40 Where the 48 hours break
12:00 The operation behind it
12:50 Recap

Prompts free at marcosmaia.ai/prompts
DM BRIEF on Instagram @marcosmaia.ai or WhatsApp wa.me/5511996129444?text=BRIEF

Fictional brands. Contains AI-generated content.
#AIads #ClaudeAI #Seedance
```

## 6. Production checklist

| Who | What | Due |
|---|---|---|
| Marcos | Clips: `YT010 · screen rec · edit` (pyCapCut + CapCut polish), Metricool review queue | Thu 10/12 |
| Claude | 16 TH blocks (about 320 credits), aggregates slide, edit, thumbnail | Thu 10/12 |
| Dependency | pyCapCut draft test (doc 45, section 2) must be validated; if not, STEP 4 shows the manual CapCut assembly | before 10/12 |

## 7. Three Shorts cuts

| Code | In/out | Hook on screen | Caption | Shorts title |
|---|---|---|---|---|
| YT010-S1 | 0:00-0:52 | One line to ad in 48h | monday: one line. wednesday: published. here's the engine. | From one-line brief to published ad in 48h |
| YT010-S2 | 7:06-9:00 | A script builds the draft | a script writes the capcut draft. my hands finish it. | AI ad editing: script draft, human polish |
| YT010-S3 | 10:40-11:50 | Where 48 hours break | the expensive step waits for the cheap ones. | Why AI ad timelines break |

# AD026 · THE BRAND ep. 9 · NORTHSHORE COLD BREW ("Holiday campaign: one creator, three scenes")

- **Post:** Sat 12/12/2026 · Instagram, TikTok and Facebook 13:00 BRT · YouTube Short 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for December 2026 (slot 6)
- **Format:** 9:16 · 30s · three scenes in one generation (each at least 6s) · native sound, no music
- **Linked:** BD026 · PD010 (Prompt Drop: location plate + multi-reference scene) · YT012 · LinkedIn LI053
- Fictional brand. Spec ad. AI-generated content disclosed. Arc: ep8 three decisions (AD023) → **ep9 holiday campaign** → ep10 finale (AD029).

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: proof of consistency across locations, holiday reach.</perfil>
  <publico>Brands planning holiday creative: "Can AI keep the same person across different places?"</publico>
  <tese>One identity sentence, one product contract and three location descriptions hold one creator across three scenes in a single generation.</tese>
  <numeros_permitidos>none</numeros_permitidos>
  <proibido>No metrics, no Santa or known holiday characters, no children, no real brands, no dashes, no AI clichés.</proibido>
  <ativos>@Creator = NORA; @Product = NORTHSHORE gift pack (two cans with cream ribbon, from ep8); @Location = Northshore shop (scene 1); snowy dock and home kitchen described in the prompt</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16</modelo>
</brief>
```

## 2. Hooks

| # | Formula | Hook | Status |
|---|---|---|---|
| 1 | Concrete promise | NORA hands the gift pack across the counter: "Three places. One gift." | **CHOSEN** |
| 2 | Pattern interrupt | First snow falls past the shop window, she looks up | A/B kept |
| 3 | Result first | Gift pack on a kitchen table at night, then rewind | A/B kept |
| 4 | Specific pain | "Holiday gifts that need no thinking." | backup |
| 5 | Negation | "Not another mug." | backup |

## 3. Beat sheet and shot list

| Shot | Time | Scene | Lens | Camera (one move) | Action | Light | Dialogue | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 0-5s | Shop | 50 mm | Push-in at 0.15 m/s for 0.75 m | NORA hands the ribboned two-can pack across the counter toward the lens | Warm pendant, snow outside window | {Three places. One gift.} | <first snow tapping glass> | "THE BRAND · Ep. 9" |
| 2 | 5-10s | Shop | 85 mm | Locked-off | She ties a small blank tag to the ribbon | Same | {For the early riser.} | <ribbon> | captions |
| 3 | 10-18s | Snowy dock | 35 mm | Tracking alongside at 0.4 m/s for 3 m | NORA in a dark wool coat over the same outfit walks the snowy dock at dawn, a can in her gloved hand | Blue dawn, falling snow | {For the one who works at five.} | <boots crunching snow, gulls> | captions |
| 4 | 18-26s | Home kitchen | 50 mm | Arc left 20 degrees | In a small warm kitchen she pours OAT VANILLA over ice next to a window with snow, string lights | Warm practicals | {And for you. Slow morning. Finally.} | <pour, ice, kettle far> | "NORTHSHORE" lower third |
| 5 | 26-30s | Home kitchen | 85 mm | Push-in at 0.1 m/s for 0.4 m | She raises the can beside her face, label to camera, looks into the lens | Same | {Finale next Saturday. (laughs)} | <soft wind> | End card |

## 4. References needed

- **@Creator · NORA** (same file). A dark charcoal wool coat and grey knit gloves are allowed only in shot 3, over the locked outfit.
- **@Product · NORTHSHORE** contract; the gift pack is two cans side by side (ORIGINAL BLACK and OAT VANILLA) tied with a cream ribbon.
- **@Location · shop** plate (evening with snow). Snowy dock: reuse the dock plate from AD012 with snow added in the Flow start frame test. Home kitchen: new plate `NORTHSHORE_home_kitchen.webp`: "Empty small warm home kitchen at dawn in a coastal Maine town, vertical 9:16, a butcher-block counter, a window with falling snow, warm string lights, a kettle on the stove, a glass of ice ready. No people, no text."
- **Start frame tests (free):** one still per scene to confirm NORA is the same in all three.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 holiday episode for NORTHSHORE COLD BREW in three scenes (the shop, a snowy harbor dock, a home kitchen), cut hard between five camera positions, all sound generated natively in sync with the picture. No music. Each scene lasts at least 6 seconds.
@Creator is the identity and wardrobe reference for NORA: a 28-year-old woman, auburn hair in a low messy bun with loose strands at the temples, pale skin with freckles across nose and cheeks, green-grey eyes, a single small silver hoop in her left ear; wearing an oatmeal chunky knit sweater with sleeves pushed to the elbow under a dark forest-green canvas apron with one chest pocket, dark jeans, worn brown leather boots. In the dock scene only, she adds a charcoal wool coat and grey knit gloves over the same outfit, apron hidden. Same face in all three scenes. Never inherit the sheet's flat light.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: a 12 fl oz slim aluminum can, about 16 cm tall and 5.8 cm wide, about the length of an adult hand from wrist to fingertip; matte deep-teal body; a cream horizontal band around the middle third with a thin single wave line drawn in teal and the wordmark NORTHSHORE in tall condensed teal capitals; black pull tab; brushed silver rims. Two SKUs: ORIGINAL BLACK with the cream band, OAT VANILLA with a pale oat band. The gift pack is one of each, side by side, tied with a cream ribbon. Never redesigned, label always facing camera when shown, no extra text.
Scene 1 setting: the Northshore shop at evening, red-brick wall, reclaimed-oak counter, steel shelf with teal cans, first snow falling past the multi-pane window, black pendant on.
Scene 2 setting: the weathered wooden harbor dock at blue dawn under falling snow, stacked lobster traps, moored boats out of focus.
Scene 3 setting: a small warm home kitchen at dawn, butcher-block counter, snowy window, warm string lights, a kettle on the stove.
Any incidental signage stays generic and unreadable.

PART 2 · SHOTS
[0-5s] Shot 1, shop. Camera: 50mm, push-in at 0.15 m/s for 0.75 m. NORA hands the ribboned two-can pack across the counter toward the lens, line 1. Cut.
[5-10s] Shot 2, shop. Camera: 85mm, locked-off. She ties a small blank tag to the ribbon, line 2. Cut.
[10-18s] Shot 3, dock. Camera: 35mm, tracking alongside her at 0.4 m/s for 3 m. In the coat and gloves she walks the snowy dock holding one can, line 3. Cut.
[18-26s] Shot 4, kitchen. Camera: 50mm, arc left 20 degrees. She pours OAT VANILLA over ice by the snowy window, line 4. Cut.
[26-30s] Shot 5, kitchen. Camera: 85mm, push-in at 0.1 m/s for 0.4 m. She raises the can beside her face, label to camera, looks into the lens, line 5.
Dialogue, American English, verbatim, in this order:
1. "Three places. One gift."
2. "For the early riser."
3. "For the one who works at five."
4. "And for you. Slow morning. Finally."
5. "Finale next Saturday. (laughs)"
Sound, native: snow tapping the window at 1s; ribbon pulled at 6s; boots crunching snow and distant gulls from 10s; pour, ice and a kettle far off at 20s; soft wind at 28s. No music, no score.
Style: 35 to 85mm primes, warm interiors against blue snow light, fine 16mm grain.
Negatives: no on-screen text, no watermarks, no logos other than the product label; no Santa, no costumes, no known holiday characters; no extra people; no children; the cans never change shape, band or wordmark; NORA's face never changes between scenes.
Count of NORA in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame other than the product label: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot; three scenes each at least 6s (shop 10s, dock 8s, kitchen 12s); lines under 12 words.
- [x] Identity and contract verbatim; wardrobe change limited to the dock and stated; no music; text in edit.

## 7. Edit (CapCut)

Card "THE BRAND · Ep. 9 · One creator, three scenes". Scene labels in mono (SHOP · DOCK · HOME). Music: gentle holiday folk, 84 BPM, no sleigh bells cliché. Fallback inserts **G07** (snow on main street) and **G06** (lights on a roofline). End card plus "Finale next Saturday".

## 8. Captions

**Instagram / Facebook**
> THE BRAND, ep. 9: one creator, three places, one generation.
> Shop, snowy dock, home kitchen. Same face, same can.
> What holds it together: the same identity sentence, the same product contract, and three places described separately.
> Finale next Saturday.
> Fictional brand. Made with AI.
> #thebrand #holidaymarketing #aiads #seedance #coldbrew

**TikTok**
> ep 9: same person, three places, one AI generation. fictional brand, made with AI.

**YouTube Short**
- Title: THE BRAND ep. 9: one AI creator, three scenes, same face
- Description: Consistency across locations. Fictional brand, made with AI.

## 9. BD026 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD026 · screen rec · AD026` · browser tab only.
1. The three Flow start frame tests side by side. 2. Paste the prompt; pause on the three Scene setting lines and the wardrobe exception. 3. Generate; playback.

**VO script (about 45 seconds):**
> Episode nine. Three places in one generation.
> Each place gets its own setting line. Each scene gets at least six seconds, or it morphs.
> The coat is allowed only on the dock. I say that once, clearly.
> Before spending anything, one free still per scene. Same face in all three? Then generate.
> Full prompt free on my site.

**BD caption:**
> Three locations in one AI generation without the face changing. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "One creator, three scenes in a single generation (multi-location)",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[CREATOR BLOCK]", "[WARDROBE EXCEPTION]", "[SCENE 1/2/3 SETTINGS]", "[PRODUCT CONTRACT]"],
  "tips": [
    "Give every scene at least 6 seconds; less than that invites morphing.",
    "State wardrobe changes once, scene by scene."
  ],
  "used_in": ["AD026", "BD026", "PD010", "YT012"],
  "public": true
}
```

# ST010 · 4 slots for January

Série: ST · Semana de 2026-12-07 · Sugestão: 2026-12-10 (Thu)
Redes: instagram, facebook, linkedin, tiktok

## Instagram · Facebook · LinkedIn

4 slots for January.

I'm opening 4 production slots for January: 8 cinematic AI ads per brand, briefed in December so you start the year with fresh creative.

First briefs get the first slots.

DM BRIEF.

#aiads #adcreative #aivideo #mediabuyer #ugcads #performancemarketing

## TikTok

**Title:** 4 slots for january

4 slots for January.

I'm opening 4 production slots for January: 8 cinematic AI ads per brand, briefed in December so you start the year with fresh creative.

First briefs get the first slots.

DM BRIEF.

#aiads #aivideo #marketingtips #learnontiktok

# ST010 · 4 slots for January

Série: ST · Semana de 2026-12-07 · Sugestão: 2026-12-10 (Thu)
Redes: instagram, facebook, linkedin, tiktok

## Instagram · Facebook · LinkedIn

4 slots for January.

I'm opening 4 production slots for January: 8 cinematic AI ads per brand, briefed in December so you start the year with fresh creative.

First briefs get the first slots.

DM BRIEF.

#aiads #adcreative #aivideo #mediabuyer #ugcads #performancemarketing

## TikTok

**Title:** 4 slots for january

4 slots for January.

I'm opening 4 production slots for January: 8 cinematic AI ads per brand, briefed in December so you start the year with fresh creative.

First briefs get the first slots.

DM BRIEF.

#aiads #aivideo #marketingtips #learnontiktok

# YT010 · The full AI ad engine: from brief to published in 48 hours

| Field | Value |
|---|---|
| Publish | Sat 12/12/2026 11:00 BRT · YouTube long video, 10 to 15 min, 16:9 |
| Target length | 14:00 |
| Linked ADs | AD024 BRIGHTWATER FAMILY DENTAL (ONE BRIEF #5, posted Mon 07/12) · AD027 (mention) · BD024 |
| Seedance use | zero new Seedance: reuses AD024 |
| Playlists | DIRECTOR'S CUT + ONE BRIEF |
| isAiGeneratedContent | true |
| Talking head | 16 Veo blocks of 8s, 2:08 |

## 1. Title options

- **Main (54 chars):** The full AI ad engine: brief to published in 48 hours
- Alt 1: My whole AI ad workflow, start to finish (Claude, Seedance, CapCut)
- Alt 2: How one brief becomes a published ad in two days

## 2. Thumbnail brief

- **Expression and pose:** Marcos STUDIO, relaxed, arms crossed, small confident smile.
- **Display words:** BRIEF TO AD IN 48H. Pop word: **48H**.
- **Beside him:** a horizontal chain of five small icons drawn as continuous lines (doc 51 cable style) ending on an AD024 frame.
- Background Screen. Monogram corner. Fiber cable from Sea to Golden connecting the icons.

Image prompt:
```
Use the attached sheet (Marcos BASE v3) as the absolute identity reference. Wardrobe: plain black button-up, sleeves rolled below the elbow. Dark walnut desk, deep navy wall. Arms crossed, relaxed, small confident smile, looking at the lens. Warm golden key at 45 degrees from the left, thin blue rim. Photoreal, 85mm. Right two thirds clean for a diagram. No text, no logos.
```

## 3. Script outline

**TH set:** Flow, Veo, BASE v3 + STUDIO, same desk and framing.

### 0:00-0:20 · RESULT FIRST
AD024 plays in full (the nervous patient).

### 0:20-0:52 · TALKING HEAD
- **TH1** "Monday morning this was one line: holiday ad for my dental clinic." *Extend*
- **TH2** "Wednesday it was published. Here's every step in between." *Extend*
- **TH3** "Five tools, and a few things I refuse to automate." *Extend*
- **TH4** "Let's go in order."

### 0:52-3:00 · STEP 1 · CLAUDE WRITES THE BRIEF, HOOKS AND SHOT LIST
- **On-screen title:** STEP 1 · BRIEF (CLAUDE)
- **Screen recording:** BD024 part 1: Claude turning the one line into the brief block, five hooks with formulas, a beat sheet and the shot table.
- **VO:** "Claude gets the one line plus the rules of the niche. For health: no promises, no before and after, nothing about pain. It writes the brief, five hooks, and the shot list. I choose. The choice is the part I never automate."

### 3:00-3:16 · TALKING HEAD
- **TH5** "Then references. Every person, product and place gets a file before any video." *Extend*
- **TH6** "Those files are free to make. Video is not."

### 3:16-5:00 · STEP 2 · REFERENCES IN FLOW
- **On-screen title:** STEP 2 · REFERENCES (FLOW)
- **Screen recording:** BD024 part 2: the RAY sheet already in the folder, the clinic plate generated with Nano Banana Pro, the start frame test of the chair shot.
- **VO:** "Ray's sheet already exists, it's my cast. The clinic plate takes one image. Then the hardest shot as a free still: the chair, mouth closed, dentist only from behind."

### 5:00-6:50 · STEP 3 · ONE GENERATION IN SEEDANCE
- **On-screen title:** STEP 3 · GENERATION (SEEDANCE 2.5)
- **Screen recording:** BD024 part 3.
- **VO:** "One generation of thirty seconds. Five shots, the camera in numbers, dialogue word for word, and a negatives line longer than the shot list, because it's health. This is the only step that costs real money, so it happens once."

### 6:50-7:06 · TALKING HEAD
- **TH7** "Raw video isn't an ad. The edit decides if it gets watched." *Extend*
- **TH8** "A script builds the draft. I finish it by hand."

### 7:06-9:00 · STEP 4 · DRAFT BY SCRIPT, POLISH BY HAND
- **On-screen title:** STEP 4 · EDIT (pyCapCut + CapCut)
- **Screen recording:** NEW Clip on `YT010 · screen rec · edit`: terminal generating the CapCut draft (brief card, shots, b-roll insert, music on the beat, end card), CapCut opening it, Marcos adjusting captions and the first frame.
- **VO:** "A script writes the CapCut draft: brief card, shots in order, the b-roll from my library, music on the beat, the end card. Then I open it and do what a script can't: the first frame, the caption timing, the breath before the last line."

### 9:00-10:40 · STEP 5 · SCHEDULED FOR REVIEW
- **On-screen title:** STEP 5 · REVIEW AND SCHEDULE (METRICOOL)
- **Screen recording:** NEW Clip: Metricool review queue with the post as "for review", AI label on, caption in place (nothing published on camera).
- **VO:** "The post goes into Metricool as 'for review', with the caption, the AI label and the time. Approval happens on the phone. Approved means scheduled. Nothing goes out without a human yes."

### 10:40-11:50 · FAILURE · WHERE THE 48 HOURS BREAK
- **On-screen title:** THIS ONE FAILED
- **Screen recording:** a past timeline (for example AD010's twelve stills) and a calendar showing a lost day.
- **What went wrong:** the timeline breaks at references, not at generation: a missing sheet or a bad plate costs a day.
- **Why:** the expensive step waits for the cheap ones.
- **Fix:** cast sheets and product contracts made once, in a setup week, and reused all quarter.
- **VO:** "The forty eight hours only work because the cast exists before the brief. The first time, the references took a week."

### 11:50-12:00 · TALKING HEAD
- **TH9** "And behind all of it, numbers from real accounts, read every morning."

### 12:00-12:50 · STEP 6 · THE OPERATION BEHIND IT
- **On-screen title:** THE REAL OPERATION
- **Screen recording:** slide with the aggregates.
- **VO:** "This engine sits on top of a real media buying operation. The eight Meta accounts I help run in Brazil spent about a hundred and six thousand reais from January to early October, with ten thousand and ninety seven conversions. That's why the creative gets judged by what it does, not by how it looks."

### 12:50-13:46 · CLOSING TALKING HEAD
- **TH10** "Claude for the brief. Flow for references. Seedance for one generation." *Extend*
- **TH11** "A script for the draft, my hands for the polish, Metricool for review." *Extend*
- **TH12** "The cheap steps first, the expensive step once." *Extend*
- **TH13** "Every prompt from this video is free at marcosmaia.ai/prompts." *Extend*
- **TH14** "If you want one for your product, DM me BRIEF." *Extend*
- **TH15** "Next week: how I make tiny business ads sing." *Extend*
- **TH16** "See you Saturday."

## 4. Chapters

0:00 Brief to published · 0:20 The engine · 0:52 Brief, hooks and shot list · 3:16 References in Flow · 5:00 One generation · 7:06 Draft by script, polish by hand · 9:00 Review and schedule · 10:40 Where the 48 hours break · 12:00 The operation behind it · 12:50 Recap

## 5. Description

```
One line on Monday, a published ad on Wednesday. This is the full engine: Claude for the brief and hooks, Google Flow for references, Seedance 2.5 for one generation, a script for the CapCut draft, my hands for the polish, Metricool for review.

Chapters
0:00 Brief to published
0:20 The engine
0:52 Brief, hooks and shot list
3:16 References in Flow
5:00 One generation
7:06 Draft by script, polish by hand
9:00 Review and schedule
10:40 Where the 48 hours break
12:00 The operation behind it
12:50 Recap

Prompts free at marcosmaia.ai/prompts
DM BRIEF on Instagram @marcosmaia.ai or WhatsApp wa.me/5511996129444?text=BRIEF

Fictional brands. Contains AI-generated content.
#AIads #ClaudeAI #Seedance
```

## 6. Production checklist

| Who | What | Due |
|---|---|---|
| Marcos | Clips: `YT010 · screen rec · edit` (pyCapCut + CapCut polish), Metricool review queue | Thu 10/12 |
| Claude | 16 TH blocks (about 320 credits), aggregates slide, edit, thumbnail | Thu 10/12 |
| Dependency | pyCapCut draft test (doc 45, section 2) must be validated; if not, STEP 4 shows the manual CapCut assembly | before 10/12 |

## 7. Three Shorts cuts

| Code | In/out | Hook on screen | Caption | Shorts title |
|---|---|---|---|---|
| YT010-S1 | 0:00-0:52 | One line to ad in 48h | monday: one line. wednesday: published. here's the engine. | From one-line brief to published ad in 48h |
| YT010-S2 | 7:06-9:00 | A script builds the draft | a script writes the capcut draft. my hands finish it. | AI ad editing: script draft, human polish |
| YT010-S3 | 10:40-11:50 | Where 48 hours break | the expensive step waits for the cheap ones. | Why AI ad timelines break |

# YT010 · The full AI ad engine: from brief to published in 48 hours

| Field | Value |
|---|---|
| Publish | Sat 12/12/2026 11:00 BRT · YouTube long video, 10 to 15 min, 16:9 |
| Target length | 14:00 |
| Linked ADs | AD024 BRIGHTWATER FAMILY DENTAL (ONE BRIEF #5, posted Mon 07/12) · AD027 (mention) · BD024 |
| Seedance use | zero new Seedance: reuses AD024 |
| Playlists | DIRECTOR'S CUT + ONE BRIEF |
| isAiGeneratedContent | true |
| Talking head | 16 Veo blocks of 8s, 2:08 |

## 1. Title options

- **Main (54 chars):** The full AI ad engine: brief to published in 48 hours
- Alt 1: My whole AI ad workflow, start to finish (Claude, Seedance, CapCut)
- Alt 2: How one brief becomes a published ad in two days

## 2. Thumbnail brief

- **Expression and pose:** Marcos STUDIO, relaxed, arms crossed, small confident smile.
- **Display words:** BRIEF TO AD IN 48H. Pop word: **48H**.
- **Beside him:** a horizontal chain of five small icons drawn as continuous lines (doc 51 cable style) ending on an AD024 frame.
- Background Screen. Monogram corner. Fiber cable from Sea to Golden connecting the icons.

Image prompt:
```
Use the attached sheet (Marcos BASE v3) as the absolute identity reference. Wardrobe: plain black button-up, sleeves rolled below the elbow. Dark walnut desk, deep navy wall. Arms crossed, relaxed, small confident smile, looking at the lens. Warm golden key at 45 degrees from the left, thin blue rim. Photoreal, 85mm. Right two thirds clean for a diagram. No text, no logos.
```

## 3. Script outline

**TH set:** Flow, Veo, BASE v3 + STUDIO, same desk and framing.

### 0:00-0:20 · RESULT FIRST
AD024 plays in full (the nervous patient).

### 0:20-0:52 · TALKING HEAD
- **TH1** "Monday morning this was one line: holiday ad for my dental clinic." *Extend*
- **TH2** "Wednesday it was published. Here's every step in between." *Extend*
- **TH3** "Five tools, and a few things I refuse to automate." *Extend*
- **TH4** "Let's go in order."

### 0:52-3:00 · STEP 1 · CLAUDE WRITES THE BRIEF, HOOKS AND SHOT LIST
- **On-screen title:** STEP 1 · BRIEF (CLAUDE)
- **Screen recording:** BD024 part 1: Claude turning the one line into the brief block, five hooks with formulas, a beat sheet and the shot table.
- **VO:** "Claude gets the one line plus the rules of the niche. For health: no promises, no before and after, nothing about pain. It writes the brief, five hooks, and the shot list. I choose. The choice is the part I never automate."

### 3:00-3:16 · TALKING HEAD
- **TH5** "Then references. Every person, product and place gets a file before any video." *Extend*
- **TH6** "Those files are free to make. Video is not."

### 3:16-5:00 · STEP 2 · REFERENCES IN FLOW
- **On-screen title:** STEP 2 · REFERENCES (FLOW)
- **Screen recording:** BD024 part 2: the RAY sheet already in the folder, the clinic plate generated with Nano Banana Pro, the start frame test of the chair shot.
- **VO:** "Ray's sheet already exists, it's my cast. The clinic plate takes one image. Then the hardest shot as a free still: the chair, mouth closed, dentist only from behind."

### 5:00-6:50 · STEP 3 · ONE GENERATION IN SEEDANCE
- **On-screen title:** STEP 3 · GENERATION (SEEDANCE 2.5)
- **Screen recording:** BD024 part 3.
- **VO:** "One generation of thirty seconds. Five shots, the camera in numbers, dialogue word for word, and a negatives line longer than the shot list, because it's health. This is the only step that costs real money, so it happens once."

### 6:50-7:06 · TALKING HEAD
- **TH7** "Raw video isn't an ad. The edit decides if it gets watched." *Extend*
- **TH8** "A script builds the draft. I finish it by hand."

### 7:06-9:00 · STEP 4 · DRAFT BY SCRIPT, POLISH BY HAND
- **On-screen title:** STEP 4 · EDIT (pyCapCut + CapCut)
- **Screen recording:** NEW Clip on `YT010 · screen rec · edit`: terminal generating the CapCut draft (brief card, shots, b-roll insert, music on the beat, end card), CapCut opening it, Marcos adjusting captions and the first frame.
- **VO:** "A script writes the CapCut draft: brief card, shots in order, the b-roll from my library, music on the beat, the end card. Then I open it and do what a script can't: the first frame, the caption timing, the breath before the last line."

### 9:00-10:40 · STEP 5 · SCHEDULED FOR REVIEW
- **On-screen title:** STEP 5 · REVIEW AND SCHEDULE (METRICOOL)
- **Screen recording:** NEW Clip: Metricool review queue with the post as "for review", AI label on, caption in place (nothing published on camera).
- **VO:** "The post goes into Metricool as 'for review', with the caption, the AI label and the time. Approval happens on the phone. Approved means scheduled. Nothing goes out without a human yes."

### 10:40-11:50 · FAILURE · WHERE THE 48 HOURS BREAK
- **On-screen title:** THIS ONE FAILED
- **Screen recording:** a past timeline (for example AD010's twelve stills) and a calendar showing a lost day.
- **What went wrong:** the timeline breaks at references, not at generation: a missing sheet or a bad plate costs a day.
- **Why:** the expensive step waits for the cheap ones.
- **Fix:** cast sheets and product contracts made once, in a setup week, and reused all quarter.
- **VO:** "The forty eight hours only work because the cast exists before the brief. The first time, the references took a week."

### 11:50-12:00 · TALKING HEAD
- **TH9** "And behind all of it, numbers from real accounts, read every morning."

### 12:00-12:50 · STEP 6 · THE OPERATION BEHIND IT
- **On-screen title:** THE REAL OPERATION
- **Screen recording:** slide with the aggregates.
- **VO:** "This engine sits on top of a real media buying operation. The eight Meta accounts I help run in Brazil spent about a hundred and six thousand reais from January to early October, with ten thousand and ninety seven conversions. That's why the creative gets judged by what it does, not by how it looks."

### 12:50-13:46 · CLOSING TALKING HEAD
- **TH10** "Claude for the brief. Flow for references. Seedance for one generation." *Extend*
- **TH11** "A script for the draft, my hands for the polish, Metricool for review." *Extend*
- **TH12** "The cheap steps first, the expensive step once." *Extend*
- **TH13** "Every prompt from this video is free at marcosmaia.ai/prompts." *Extend*
- **TH14** "If you want one for your product, DM me BRIEF." *Extend*
- **TH15** "Next week: how I make tiny business ads sing." *Extend*
- **TH16** "See you Saturday."

## 4. Chapters

0:00 Brief to published · 0:20 The engine · 0:52 Brief, hooks and shot list · 3:16 References in Flow · 5:00 One generation · 7:06 Draft by script, polish by hand · 9:00 Review and schedule · 10:40 Where the 48 hours break · 12:00 The operation behind it · 12:50 Recap

## 5. Description

```
One line on Monday, a published ad on Wednesday. This is the full engine: Claude for the brief and hooks, Google Flow for references, Seedance 2.5 for one generation, a script for the CapCut draft, my hands for the polish, Metricool for review.

Chapters
0:00 Brief to published
0:20 The engine
0:52 Brief, hooks and shot list
3:16 References in Flow
5:00 One generation
7:06 Draft by script, polish by hand
9:00 Review and schedule
10:40 Where the 48 hours break
12:00 The operation behind it
12:50 Recap

Prompts free at marcosmaia.ai/prompts
DM BRIEF on Instagram @marcosmaia.ai or WhatsApp wa.me/5511996129444?text=BRIEF

Fictional brands. Contains AI-generated content.
#AIads #ClaudeAI #Seedance
```

## 6. Production checklist

| Who | What | Due |
|---|---|---|
| Marcos | Clips: `YT010 · screen rec · edit` (pyCapCut + CapCut polish), Metricool review queue | Thu 10/12 |
| Claude | 16 TH blocks (about 320 credits), aggregates slide, edit, thumbnail | Thu 10/12 |
| Dependency | pyCapCut draft test (doc 45, section 2) must be validated; if not, STEP 4 shows the manual CapCut assembly | before 10/12 |

## 7. Three Shorts cuts

| Code | In/out | Hook on screen | Caption | Shorts title |
|---|---|---|---|---|
| YT010-S1 | 0:00-0:52 | One line to ad in 48h | monday: one line. wednesday: published. here's the engine. | From one-line brief to published ad in 48h |
| YT010-S2 | 7:06-9:00 | A script builds the draft | a script writes the capcut draft. my hands finish it. | AI ad editing: script draft, human polish |
| YT010-S3 | 10:40-11:50 | Where 48 hours break | the expensive step waits for the cheap ones. | Why AI ad timelines break |

One AI work session used 122 MB of context. 94.6% of it was screenshots.

We run a lot of our operation with Claude, including some browser work inside ad managers. In August, one session checked every click with a screenshot: 1,197 images.

The catch: in a conversation, every past image is sent again with every new message. So the cost doesn't grow in a straight line. It snowballs.

What we changed:
1. Read the page as text, not as an image. Same information, a fraction of the cost.
2. Use the API before the browser. Campaigns, ad sets, spend and insights all come out of the API with zero images.
3. Long browser tasks get their own fresh session.

The model wasn't expensive. The way we used it was.

#AIautomation #MarketingOps

# Stories · plano semanal reutilizável (Q4/2026)

Instagram @marcosmaia.ai, todo dia de 07/10/2026 a 03/01/2027, às 10:00 BRT (o feed sai às 13:00, então o story do dia aquece o post). Facebook espelha quando fizer sentido. Tudo em inglês. Marcar "AI info" em todo frame com conteúdo gerado.

Regras:
- 3 a 5 frames por dia. Primeiro frame sempre com texto legível em 1 segundo.
- Um sticker interativo por dia (enquete, caixa de pergunta, quiz, slider ou link).
- O destaque certo recebe o story no mesmo dia: ADS · THIS WEEK · HOW I MAKE IT · PROMPTS · PACKS (doc 48 e doc 51).
- Família real só se o Marcos quiser, nunca gerada. Rosto do Marcos é sempre real nos stories.
- Link do DM BRIEF: `wa.me/5511996129444?text=BRIEF` (trocar pelo site quando `marcosmaia.ai` estiver no ar).
- Resposta a DM BRIEF: o hook grátis sai em 24h, feito no Flow (créditos), nunca do pool de Seedance.

## Grade da semana

| Dia | Tema | Frames | Sticker | Quem produz | Destaque |
|---|---|---|---|---|---|
| **Seg** | The ad of the day | 1) 3s do AD com "NEW AD AT 1 PM" 2) o brief em 1 linha 3) "would you run it?" | Enquete: "Run it / Fix the hook" | Claude (corte do AD) | ADS |
| **Ter** | This week's news | 1) capa do WV 2) a notícia que mais importa em 1 frase 3) caixa de pergunta | Caixa: "What should I test next?" | Claude (frames do WV) | THIS WEEK |
| **Qua** | Real behind the scenes | 1) foto ou vídeo real do iPhone (mesa, tela, praia) 2) uma frase do que está sendo feito 3) o resultado parcial | Slider: "how real does this look?" | **Marcos** (filma 15 a 30s no celular) | HOW I MAKE IT |
| **Qui** | Prompt teaser / 3 HOOKS vote | Semana com 3 HOOKS: os 3 hooks em 3 frames + enquete A/B/C. Semana sem: um trecho do prompt do PD com "full prompt at 1 PM" | Enquete A/B/C ou quiz "which line controls the camera?" | Claude | PROMPTS |
| **Sex** | DM BRIEF | 1) "Send me your product, get a free hook in 24h" 2) um hook grátis entregue na semana (só com permissão de quem pediu; sem permissão, um hook de marca fictícia) 3) link BRIEF | Link BRIEF | **Marcos** (escolhe o hook e pede permissão) + Claude (arte) | PACKS |
| **Sáb** | YouTube + THE BRAND | 1) thumb do YT com sticker de link 2) 3s do episódio do THE BRAND 3) "which episode was your favorite?" | Link YouTube + enquete | Claude | ADS |
| **Dom** | Real life | 1 a 3 frames reais: praia, café, rotina de 4 horas. Sem IA, sem venda | Nenhum ou emoji slider | **Marcos** | (sem destaque) |

## Textos prontos (EN), para variar ao longo das semanas

**Seg (enquete)**
- "New ad at 1 PM. One-line brief: [BRIEF]. Would you run it?"
- "This one was one AI generation. Would you put money behind it?"

**Ter (caixa de pergunta)**
- "4 things changed this week. Ask me what any of them means for your ads."
- "What should I test next? Tool, format, hook, anything."

**Qua (bastidor)**
- "What my desk looks like while an ad renders."
- "Raw take vs what it became. Full thing at 1 PM."
- "Filming the iPhone clip for Monday's ad." (domingo anterior ao PHONE TO FILM)

**Qui**
- "Three openings, one ad. Which one stops you? A, B or C."
- "This line in the prompt controls the camera. Full prompt free at 1 PM."

**Sex (DM BRIEF)**
- "Send me your product and who buys it. I'll make you one free hook in 24h. Tap the link."
- "Made this for someone who sent BRIEF this week. Your turn."

**Sáb**
- "New tutorial on YouTube. Tap to watch."
- "THE BRAND, episode [N]. She still doesn't exist."

**Dom**
- Sem texto de venda. No máximo uma legenda curta e real ("Sunday office.").

## Datas especiais

| Data | Story |
|---|---|
| Sáb 31/10 Halloween | Bastidor do AD008 (costume shop) + enquete "trick or treat: which hook?" |
| Qui 26/11 Thanksgiving | "Happy Thanksgiving to everyone in the US" + o TG001 em 3 frames |
| Sex 27/11 Black Friday | Sem desconto. Frame "No Black Friday discount. Same free hook as every week." + link BRIEF |
| Seg 30/11 Cyber Monday | Enquete "Did your Black Friday ads hit?" (Yes / Not yet) |
| Qui 24/12 e

[...] full plan in outputs/q4/stories_q4.md

# AD027 · PHONE TO FILM #5 · FIZZWELL (a glass of water on my balcony becomes a New Year's Eve ad)

- **Post:** Mon 14/12/2026 · Instagram, TikTok and Facebook 13:00 BRT · YouTube Short 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for December 2026 (slot 7)
- **Format:** 9:16 · 30s · video-to-video from Marcos's iPhone clip for 0-15s, new shots 15-30s · no music in the generation
- **Linked:** BD027 · PD011 (Prompt Drop: phone to film, video to video) · YT010 · LinkedIn LI051
- Fictional brand. Spec ad. AI-generated content disclosed. Non-alcoholic product.

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: last phone-to-film of the year, DM BRIEF from beverage brands.</perfil>
  <publico>Beverage and celebration brands: "New Year content always looks like stock footage."</publico>
  <tese>A real raise of a real glass carries the emotion; the AI only builds the party around it.</tese>
  <numeros_permitidos>none</numeros_permitidos>
  <proibido>No alcohol, no drunkenness, no real brands, no fireworks pointed at people, extras blurred and nobody looking into the lens, no dashes, no AI clichés.</proibido>
  <ativos>@Video1 = Marcos's balcony clip (motion only, his face is NOT carried into the film: the film's glass is held by a hand whose owner is out of frame from the shoulder up in 0-15s); @Product = FIZZWELL bottle contract</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16 · video-to-video</modelo>
</brief>
```

**Identity rule:** the film side never generates Marcos's face. In 0-15s the camera path follows his clip, but the film frame is composed so only the hand, the glass and the rooftop are visible (the prompt asks to frame from the shoulder down). The split screen shows the real Marcos on the left.

## 2. Hooks

| # | Formula | Hook | Status |
|---|---|---|---|
| 1 | Result first | Split screen opens mid-raise, both glasses meeting the lens at the same frame | **CHOSEN** |
| 2 | Pattern interrupt | A single bubble rising in macro, then the split | A/B kept |
| 3 | Negation | Card "Just water." over the raw clip | A/B kept |
| 4 | Specific pain | "Every New Year ad is the same fireworks." | backup |
| 5 | In medias res | Rooftop countdown, then rewind to the balcony | backup |

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 0-8s | Hook | 35 mm equiv. | Follows @Video1 exactly | A hand raises a flute toward the lens; film framed from the shoulder down, rooftop party at night | Blue hour into night, warm string lights | none | <glass clink at 2s, city hum> | "MY IPHONE" / "THE FILM" |
| 2 | 8-15s | Ritual | 35 mm equiv. | Follows @Video1 exactly | The flute is lowered and sipped; bubbles catch the light | Same | none | <fizz> | captions |
| 3 | 15-21s | Product | 100 mm macro | Orbit 30 degrees right | FIZZWELL bottle in an ice bucket, label to camera, condensation | Warm rim, bokeh city lights | none | <ice shifting> | "FIZZWELL · non-alcoholic" lower third |
| 4 | 21-26s | Party | 35 mm | Crane up at 0.3 m/s for 1.5 m | Hands of several guests (from behind, blurred) raise flutes toward a skyline; distant fireworks bloom in the sky far away | Night, fireworks glow | none | <cheer far away, fireworks thump> | captions |
| 5 | 26-30s | CTA | 85 mm | Locked-off | One flute and the bottle on a ledge, skyline behind | Same | none | <one clink> | End card |

## 4. References needed

- **@Video1 · iPhone clip** (film Sun 13/12): medium on his balcony at blue hour, he raises a glass of water toward the lens, small smile, sips, 15 to 20s, 9:16, 4K 30fps. Never inherit his balcony, his face (film framed from the shoulder down), the water.
- **@Product · FIZZWELL** `clone/referencias/products/FIZZWELL_contract_sheet.webp`: "Product contract sheet on flat 18% grey, five views: front, side, back, held in one adult hand, next to a coffee mug for scale. A 750 ml dark green glass bottle with a short neck and a gold foil cap, a cream paper label with the wordmark FIZZWELL in black condensed capitals and the words NON-ALCOHOLIC SPARKLING CIDER in small type beneath. Flat light, no other text." Never inherit grey sweep.
- **Start frame test (free):** shot 3 macro and a framing test of shot 1 from the shoulder down.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 New Year's Eve product film for FIZZWELL non-alcoholic sparkling cider, cut hard between five camera positions, all sound generated natively in sync with the picture. No dialogue. No music.
@Video1 is the motion reference for 0 to 15 seconds: keep the camera path, the hand movements and the timing exactly as filmed, keep the hand movements frame for frame; replace only the world and the object. The glass of water becomes a crystal flute of pale golden sparkling cider, the balcony becomes a rooftop party at night with warm string lights and a city skyline. Frame the person from the shoulder down only: the face is never shown.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: a 750 ml dark green glass bottle with a short neck and a gold foil cap; a cream paper label with the wordmark FIZZWELL in black condensed capitals and the line NON-ALCOHOLIC SPARKLING CIDER in small type beneath. Never redesigned, label always facing camera when shown, no extra text.

PART 2 · SHOTS
[0-8s] Shot 1. Camera: follows @Video1 exactly. A hand raises a crystal flute toward the lens; framed from the shoulder down; rooftop string lights and skyline behind. Cut.
[8-15s] Shot 2. Camera: follows @Video1 exactly. The flute is lowered and sipped; bubbles catch the light. Cut.
[15-21s] Shot 3. Camera: 100mm macro, orbit 30 degrees right. The bottle in a silver ice bucket, label to camera, condensation, bokeh city lights. Cut.
[21-26s] Shot 4. Camera: 35mm, crane up at 0.3 m/s for 1.5 m. Several guests seen only from behind and out of focus raise flutes toward the skyline; small fireworks bloom far away in the sky. Cut.
[26-30s] Shot 5. Camera: 85mm, locked-off. One flute and the bottle on a stone ledge, the skyline behind.
Sound, native: a glass clink at 2s and a soft city hum; fizz at 10s; ice shifting at 16s; a distant cheer and far fireworks thumps at 22s; one clink at 28s. No music, no score.
Style: 35 to 100mm primes, night city bokeh, warm string lights, fine 35mm grain.
Negatives: no alcohol, no wine or champagne branding, no drunk behavior; no faces in focus, nobody looks into the lens; no fireworks near people; no on-screen text, no watermarks, no logos other than the product label; the bottle never changes shape or label.
Count of bottles in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame other than the product label: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot; clip-driven shots follow @Video1; face excluded by framing; non-alcoholic stated on the label and in negatives; no music; text in edit.

## 7. Edit (CapCut)

Split screen 0-15s synced on the raise. Then full frame. Music: soft house, 118 BPM, drop on shot 4. Fallback inserts **G08** (sparkler at night), **D06** (glasses clinking over dinner). End card "Prompts free at marcosmaia.ai/prompts · DM BRIEF". Lower third must keep "non-alcoholic" visible.

## 8. Captions

**Instagram / Facebook**
> I raised a glass of water on my balcony. This is what it became.
> Phone to film #5, the last of the year.
> Left: me, real. Right: the same raise, the same timing, a rooftop at midnight.
> The film never shows my face. The hand and the motion are enough.
> Prompt free at marcosmaia.ai/prompts
> Fictional brand, non-alcoholic. Made with AI.
> #phonetofilm #newyearseve #aiads #seedance #beveragemarketing

**TikTok**
> a glass of water on my balcony became a new year's eve ad. fictional brand, non-alcoholic, made with AI.

**YouTube Short**
- Title: A glass of water became a New Year's Eve ad (AI phone to film)
- Description: Real motion, directed party. Fictional brand, non-alcoholic, made with AI.

## 9. BD027 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD027 · screen rec · AD027` · browser tab only.
1. Raw clip; upload as @Video1. 2. Paste; pause on "Frame the person from the shoulder down only". 3. Pause on the Negatives (no alcohol). 4. Generate; split screen.

**VO script (about 45 seconds):**
> Last phone to film of the year. A glass of water on my balcony.
> One rule: the film never makes my face. It keeps my motion and frames from the shoulder down.
> The product is non-alcoholic, and the label says it. The negatives say it too.
> Fifteen seconds of my raise, fifteen of new shots.
> Full prompt free on my site.

**BD caption:**
> Phone to film without cloning your face: frame from the shoulder down. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Phone to film toast: real raise to rooftop party (face excluded by framing)",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[GESTURE]", "[NEW WORLD]", "[PRODUCT CONTRACT]", "[FRAMING RULE]"],
  "tips": [
    "If you don't want your face generated, say how to frame, not only 'no face'.",
    "Celebration ads: keep extras blurred and facing away."
  ],
  "used_in": ["AD027", "BD027", "PD011", "YT010"],
  "public": true
}
```

# YT010 · The full AI ad engine: from brief to published in 48 hours

| Field | Value |
|---|---|
| Publish | Sat 12/12/2026 11:00 BRT · YouTube long video, 10 to 15 min, 16:9 |
| Target length | 14:00 |
| Linked ADs | AD024 BRIGHTWATER FAMILY DENTAL (ONE BRIEF #5, posted Mon 07/12) · AD027 (mention) · BD024 |
| Seedance use | zero new Seedance: reuses AD024 |
| Playlists | DIRECTOR'S CUT + ONE BRIEF |
| isAiGeneratedContent | true |
| Talking head | 16 Veo blocks of 8s, 2:08 |

## 1. Title options

- **Main (54 chars):** The full AI ad engine: brief to published in 48 hours
- Alt 1: My whole AI ad workflow, start to finish (Claude, Seedance, CapCut)
- Alt 2: How one brief becomes a published ad in two days

## 2. Thumbnail brief

- **Expression and pose:** Marcos STUDIO, relaxed, arms crossed, small confident smile.
- **Display words:** BRIEF TO AD IN 48H. Pop word: **48H**.
- **Beside him:** a horizontal chain of five small icons drawn as continuous lines (doc 51 cable style) ending on an AD024 frame.
- Background Screen. Monogram corner. Fiber cable from Sea to Golden connecting the icons.

Image prompt:
```
Use the attached sheet (Marcos BASE v3) as the absolute identity reference. Wardrobe: plain black button-up, sleeves rolled below the elbow. Dark walnut desk, deep navy wall. Arms crossed, relaxed, small confident smile, looking at the lens. Warm golden key at 45 degrees from the left, thin blue rim. Photoreal, 85mm. Right two thirds clean for a diagram. No text, no logos.
```

## 3. Script outline

**TH set:** Flow, Veo, BASE v3 + STUDIO, same desk and framing.

### 0:00-0:20 · RESULT FIRST
AD024 plays in full (the nervous patient).

### 0:20-0:52 · TALKING HEAD
- **TH1** "Monday morning this was one line: holiday ad for my dental clinic." *Extend*
- **TH2** "Wednesday it was published. Here's every step in between." *Extend*
- **TH3** "Five tools, and a few things I refuse to automate." *Extend*
- **TH4** "Let's go in order."

### 0:52-3:00 · STEP 1 · CLAUDE WRITES THE BRIEF, HOOKS AND SHOT LIST
- **On-screen title:** STEP 1 · BRIEF (CLAUDE)
- **Screen recording:** BD024 part 1: Claude turning the one line into the brief block, five hooks with formulas, a beat sheet and the shot table.
- **VO:** "Claude gets the one line plus the rules of the niche. For health: no promises, no before and after, nothing about pain. It writes the brief, five hooks, and the shot list. I choose. The choice is the part I never automate."

### 3:00-3:16 · TALKING HEAD
- **TH5** "Then references. Every person, product and place gets a file before any video." *Extend*
- **TH6** "Those files are free to make. Video is not."

### 3:16-5:00 · STEP 2 · REFERENCES IN FLOW
- **On-screen title:** STEP 2 · REFERENCES (FLOW)
- **Screen recording:** BD024 part 2: the RAY sheet already in the folder, the clinic plate generated with Nano Banana Pro, the start frame test of the chair shot.
- **VO:** "Ray's sheet already exists, it's my cast. The clinic plate takes one image. Then the hardest shot as a free still: the chair, mouth closed, dentist only from behind."

### 5:00-6:50 · STEP 3 · ONE GENERATION IN SEEDANCE
- **On-screen title:** STEP 3 · GENERATION (SEEDANCE 2.5)
- **Screen recording:** BD024 part 3.
- **VO:** "One generation of thirty seconds. Five shots, the camera in numbers, dialogue word for word, and a negatives line longer than the shot list, because it's health. This is the only step that costs real money, so it happens once."

### 6:50-7:06 · TALKING HEAD
- **TH7** "Raw video isn't an ad. The edit decides if it gets watched." *Extend*
- **TH8** "A script builds the draft. I finish it by hand."

### 7:06-9:00 · STEP 4 · DRAFT BY SCRIPT, POLISH BY HAND
- **On-screen title:** STEP 4 · EDIT (pyCapCut + CapCut)
- **Screen recording:** NEW Clip on `YT010 · screen rec · edit`: terminal generating the CapCut draft (brief card, shots, b-roll insert, music on the beat, end card), CapCut opening it, Marcos adjusting captions and the first frame.
- **VO:** "A script writes the CapCut draft: brief card, shots in order, the b-roll from my library, music on the beat, the end card. Then I open it and do what a script can't: the first frame, the caption timing, the breath before the last line."

### 9:00-10:40 · STEP 5 · SCHEDULED FOR REVIEW
- **On-screen title:** STEP 5 · REVIEW AND SCHEDULE (METRICOOL)
- **Screen recording:** NEW Clip: Metricool review queue with the post as "for review", AI label on, caption in place (nothing published on camera).
- **VO:** "The post goes into Metricool as 'for review', with the caption, the AI label and the time. Approval happens on the phone. Approved means scheduled. Nothing goes out without a human yes."

### 10:40-11:50 · FAILURE · WHERE THE 48 HOURS BREAK
- **On-screen title:** THIS ONE FAILED
- **Screen recording:** a past timeline (for example AD010's twelve stills) and a calendar showing a lost day.
- **What went wrong:** the timeline breaks at references, not at generation: a missing sheet or a bad plate costs a day.
- **Why:** the expensive step waits for the cheap ones.
- **Fix:** cast sheets and product contracts made once, in a setup week, and reused all quarter.
- **VO:** "The forty eight hours only work because the cast exists before the brief. The first time, the references took a week."

### 11:50-12:00 · TALKING HEAD
- **TH9** "And behind all of it, numbers from real accounts, read every morning."

### 12:00-12:50 · STEP 6 · THE OPERATION BEHIND IT
- **On-screen title:** THE REAL OPERATION
- **Screen recording:** slide with the aggregates.
- **VO:** "This engine sits on top of a real media buying operation. The eight Meta accounts I help run in Brazil spent about a hundred and six thousand reais from January to early October, with ten thousand and ninety seven conversions. That's why the creative gets judged by what it does, not by how it looks."

### 12:50-13:46 · CLOSING TALKING HEAD
- **TH10** "Claude for the brief. Flow for references. Seedance for one generation." *Extend*
- **TH11** "A script for the draft, my hands for the polish, Metricool for review." *Extend*
- **TH12** "The cheap steps first, the expensive step once." *Extend*
- **TH13** "Every prompt from this video is free at marcosmaia.ai/prompts." *Extend*
- **TH14** "If you want one for your product, DM me BRIEF." *Extend*
- **TH15** "Next week: how I make tiny business ads sing." *Extend*
- **TH16** "See you Saturday."

## 4. Chapters

0:00 Brief to published · 0:20 The engine · 0:52 Brief, hooks and shot list · 3:16 References in Flow · 5:00 One generation · 7:06 Draft by script, polish by hand · 9:00 Review and schedule · 10:40 Where the 48 hours break · 12:00 The operation behind it · 12:50 Recap

## 5. Description

```
One line on Monday, a published ad on Wednesday. This is the full engine: Claude for the brief and hooks, Google Flow for references, Seedance 2.5 for one generation, a script for the CapCut draft, my hands for the polish, Metricool for review.

Chapters
0:00 Brief to published
0:20 The engine
0:52 Brief, hooks and shot list
3:16 References in Flow
5:00 One generation
7:06 Draft by script, polish by hand
9:00 Review and schedule
10:40 Where the 48 hours break
12:00 The operation behind it
12:50 Recap

Prompts free at marcosmaia.ai/prompts
DM BRIEF on Instagram @marcosmaia.ai or WhatsApp wa.me/5511996129444?text=BRIEF

Fictional brands. Contains AI-generated content.
#AIads #ClaudeAI #Seedance
```

## 6. Production checklist

| Who | What | Due |
|---|---|---|
| Marcos | Clips: `YT010 · screen rec · edit` (pyCapCut + CapCut polish), Metricool review queue | Thu 10/12 |
| Claude | 16 TH blocks (about 320 credits), aggregates slide, edit, thumbnail | Thu 10/12 |
| Dependency | pyCapCut draft test (doc 45, section 2) must be validated; if not, STEP 4 shows the manual CapCut assembly | before 10/12 |

## 7. Three Shorts cuts

| Code | In/out | Hook on screen | Caption | Shorts title |
|---|---|---|---|---|
| YT010-S1 | 0:00-0:52 | One line to ad in 48h | monday: one line. wednesday: published. here's the engine. | From one-line brief to published ad in 48h |
| YT010-S2 | 7:06-9:00 | A script builds the draft | a script writes the capcut draft. my hands finish it. | AI ad editing: script draft, human polish |
| YT010-S3 | 10:40-11:50 | Where 48 hours break | the expensive step waits for the cheap ones. | Why AI ad timelines break |

# AD026 · THE BRAND ep. 9 · NORTHSHORE COLD BREW ("Holiday campaign: one creator, three scenes")

- **Post:** Sat 12/12/2026 · Instagram, TikTok and Facebook 13:00 BRT · YouTube Short 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for December 2026 (slot 6)
- **Format:** 9:16 · 30s · three scenes in one generation (each at least 6s) · native sound, no music
- **Linked:** BD026 · PD010 (Prompt Drop: location plate + multi-reference scene) · YT012 · LinkedIn LI053
- Fictional brand. Spec ad. AI-generated content disclosed. Arc: ep8 three decisions (AD023) → **ep9 holiday campaign** → ep10 finale (AD029).

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: proof of consistency across locations, holiday reach.</perfil>
  <publico>Brands planning holiday creative: "Can AI keep the same person across different places?"</publico>
  <tese>One identity sentence, one product contract and three location descriptions hold one creator across three scenes in a single generation.</tese>
  <numeros_permitidos>none</numeros_permitidos>
  <proibido>No metrics, no Santa or known holiday characters, no children, no real brands, no dashes, no AI clichés.</proibido>
  <ativos>@Creator = NORA; @Product = NORTHSHORE gift pack (two cans with cream ribbon, from ep8); @Location = Northshore shop (scene 1); snowy dock and home kitchen described in the prompt</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16</modelo>
</brief>
```

## 2. Hooks

| # | Formula | Hook | Status |
|---|---|---|---|
| 1 | Concrete promise | NORA hands the gift pack across the counter: "Three places. One gift." | **CHOSEN** |
| 2 | Pattern interrupt | First snow falls past the shop window, she looks up | A/B kept |
| 3 | Result first | Gift pack on a kitchen table at night, then rewind | A/B kept |
| 4 | Specific pain | "Holiday gifts that need no thinking." | backup |
| 5 | Negation | "Not another mug." | backup |

## 3. Beat sheet and shot list

| Shot | Time | Scene | Lens | Camera (one move) | Action | Light | Dialogue | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 0-5s | Shop | 50 mm | Push-in at 0.15 m/s for 0.75 m | NORA hands the ribboned two-can pack across the counter toward the lens | Warm pendant, snow outside window | {Three places. One gift.} | <first snow tapping glass> | "THE BRAND · Ep. 9" |
| 2 | 5-10s | Shop | 85 mm | Locked-off | She ties a small blank tag to the ribbon | Same | {For the early riser.} | <ribbon> | captions |
| 3 | 10-18s | Snowy dock | 35 mm | Tracking alongside at 0.4 m/s for 3 m | NORA in a dark wool coat over the same outfit walks the snowy dock at dawn, a can in her gloved hand | Blue dawn, falling snow | {For the one who works at five.} | <boots crunching snow, gulls> | captions |
| 4 | 18-26s | Home kitchen | 50 mm | Arc left 20 degrees | In a small warm kitchen she pours OAT VANILLA over ice next to a window with snow, string lights | Warm practicals | {And for you. Slow morning. Finally.} | <pour, ice, kettle far> | "NORTHSHORE" lower third |
| 5 | 26-30s | Home kitchen | 85 mm | Push-in at 0.1 m/s for 0.4 m | She raises the can beside her face, label to camera, looks into the lens | Same | {Finale next Saturday. (laughs)} | <soft wind> | End card |

## 4. References needed

- **@Creator · NORA** (same file). A dark charcoal wool coat and grey knit gloves are allowed only in shot 3, over the locked outfit.
- **@Product · NORTHSHORE** contract; the gift pack is two cans side by side (ORIGINAL BLACK and OAT VANILLA) tied with a cream ribbon.
- **@Location · shop** plate (evening with snow). Snowy dock: reuse the dock plate from AD012 with snow added in the Flow start frame test. Home kitchen: new plate `NORTHSHORE_home_kitchen.webp`: "Empty small warm home kitchen at dawn in a coastal Maine town, vertical 9:16, a butcher-block counter, a window with falling snow, warm string lights, a kettle on the stove, a glass of ice ready. No people, no text."
- **Start frame tests (free):** one still per scene to confirm NORA is the same in all three.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 holiday episode for NORTHSHORE COLD BREW in three scenes (the shop, a snowy harbor dock, a home kitchen), cut hard between five camera positions, all sound generated natively in sync with the picture. No music. Each scene lasts at least 6 seconds.
@Creator is the identity and wardrobe reference for NORA: a 28-year-old woman, auburn hair in a low messy bun with loose strands at the temples, pale skin with freckles across nose and cheeks, green-grey eyes, a single small silver hoop in her left ear; wearing an oatmeal chunky knit sweater with sleeves pushed to the elbow under a dark forest-green canvas apron with one chest pocket, dark jeans, worn brown leather boots. In the dock scene only, she adds a charcoal wool coat and grey knit gloves over the same outfit, apron hidden. Same face in all three scenes. Never inherit the sheet's flat light.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: a 12 fl oz slim aluminum can, about 16 cm tall and 5.8 cm wide, about the length of an adult hand from wrist to fingertip; matte deep-teal body; a cream horizontal band around the middle third with a thin single wave line drawn in teal and the wordmark NORTHSHORE in tall condensed teal capitals; black pull tab; brushed silver rims. Two SKUs: ORIGINAL BLACK with the cream band, OAT VANILLA with a pale oat band. The gift pack is one of each, side by side, tied with a cream ribbon. Never redesigned, label always facing camera when shown, no extra text.
Scene 1 setting: the Northshore shop at evening, red-brick wall, reclaimed-oak counter, steel shelf with teal cans, first snow falling past the multi-pane window, black pendant on.
Scene 2 setting: the weathered wooden harbor dock at blue dawn under falling snow, stacked lobster traps, moored boats out of focus.
Scene 3 setting: a small warm home kitchen at dawn, butcher-block counter, snowy window, warm string lights, a kettle on the stove.
Any incidental signage stays generic and unreadable.

PART 2 · SHOTS
[0-5s] Shot 1, shop. Camera: 50mm, push-in at 0.15 m/s for 0.75 m. NORA hands the ribboned two-can pack across the counter toward the lens, line 1. Cut.
[5-10s] Shot 2, shop. Camera: 85mm, locked-off. She ties a small blank tag to the ribbon, line 2. Cut.
[10-18s] Shot 3, dock. Camera: 35mm, tracking alongside her at 0.4 m/s for 3 m. In the coat and gloves she walks the snowy dock holding one can, line 3. Cut.
[18-26s] Shot 4, kitchen. Camera: 50mm, arc left 20 degrees. She pours OAT VANILLA over ice by the snowy window, line 4. Cut.
[26-30s] Shot 5, kitchen. Camera: 85mm, push-in at 0.1 m/s for 0.4 m. She raises the can beside her face, label to camera, looks into the lens, line 5.
Dialogue, American English, verbatim, in this order:
1. "Three places. One gift."
2. "For the early riser."
3. "For the one who works at five."
4. "And for you. Slow morning. Finally."
5. "Finale next Saturday. (laughs)"
Sound, native: snow tapping the window at 1s; ribbon pulled at 6s; boots crunching snow and distant gulls from 10s; pour, ice and a kettle far off at 20s; soft wind at 28s. No music, no score.
Style: 35 to 85mm primes, warm interiors against blue snow light, fine 16mm grain.
Negatives: no on-screen text, no watermarks, no logos other than the product label; no Santa, no costumes, no known holiday characters; no extra people; no children; the cans never change shape, band or wordmark; NORA's face never changes between scenes.
Count of NORA in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame other than the product label: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot; three scenes each at least 6s (shop 10s, dock 8s, kitchen 12s); lines under 12 words.
- [x] Identity and contract verbatim; wardrobe change limited to the dock and stated; no music; text in edit.

## 7. Edit (CapCut)

Card "THE BRAND · Ep. 9 · One creator, three scenes". Scene labels in mono (SHOP · DOCK · HOME). Music: gentle holiday folk, 84 BPM, no sleigh bells cliché. Fallback inserts **G07** (snow on main street) and **G06** (lights on a roofline). End card plus "Finale next Saturday".

## 8. Captions

**Instagram / Facebook**
> THE BRAND, ep. 9: one creator, three places, one generation.
> Shop, snowy dock, home kitchen. Same face, same can.
> What holds it together: the same identity sentence, the same product contract, and three places described separately.
> Finale next Saturday.
> Fictional brand. Made with AI.
> #thebrand #holidaymarketing #aiads #seedance #coldbrew

**TikTok**
> ep 9: same person, three places, one AI generation. fictional brand, made with AI.

**YouTube Short**
- Title: THE BRAND ep. 9: one AI creator, three scenes, same face
- Description: Consistency across locations. Fictional brand, made with AI.

## 9. BD026 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD026 · screen rec · AD026` · browser tab only.
1. The three Flow start frame tests side by side. 2. Paste the prompt; pause on the three Scene setting lines and the wardrobe exception. 3. Generate; playback.

**VO script (about 45 seconds):**
> Episode nine. Three places in one generation.
> Each place gets its own setting line. Each scene gets at least six seconds, or it morphs.
> The coat is allowed only on the dock. I say that once, clearly.
> Before spending anything, one free still per scene. Same face in all three? Then generate.
> Full prompt free on my site.

**BD caption:**
> Three locations in one AI generation without the face changing. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "One creator, three scenes in a single generation (multi-location)",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[CREATOR BLOCK]", "[WARDROBE EXCEPTION]", "[SCENE 1/2/3 SETTINGS]", "[PRODUCT CONTRACT]"],
  "tips": [
    "Give every scene at least 6 seconds; less than that invites morphing.",
    "State wardrobe changes once, scene by scene."
  ],
  "used_in": ["AD026", "BD026", "PD010", "YT012"],
  "public": true
}
```

The last lines of my prompts do more work than the first ones.

After the world and the shots, every prompt I run ends with negatives and counts:

"No on-screen text, no watermarks, no logos except the product label. The product never changes shape or label. No extra people looking into the lens. Count of [name] in frame: one. Count of letters or signboards in frame: zero."

Why counts? In my tests, models follow "zero" and "one" far more reliably than "avoid" or "please don't". A number is an instruction. A wish is a suggestion.

Negatives also protect the ad after it's made: no medical claims, no before and after, nothing that gets an ad rejected.

This week's prompt drop shows my phone-to-film prompt, ending included.

#AIvideo #AIads

## First comment (post it right after publishing)

Every prompt I use is free here: marcosmaia.ai/prompts
(Until the site is live, use: wa.me/5511996129444?text=PROMPT)

I raised a glass of water on my balcony. My phone filmed it. The AI turned it into a New Year's Eve ad for sparkling cider.

Phone to film #5, the last one of the year. Five times this quarter I started from a real clip and changed only the world around my hands.

What I learned across the five:
1. Simple gestures survive best. One action, one direction.
2. Good light on the original clip saves more than any prompt.
3. The split screen does the selling. Showing the raw clip next to the film answers "is this real?" before anyone asks.

Fictional brand (FIZZWELL, non-alcoholic), spec ad, made with AI.

#AIvideo #AIads

## First comment (post it right after publishing)

Every prompt I use is free here: marcosmaia.ai/prompts
(Until the site is live, use: wa.me/5511996129444?text=PROMPT)

# AD027 · PHONE TO FILM #5 · FIZZWELL (a glass of water on my balcony becomes a New Year's Eve ad)

- **Post:** Mon 14/12/2026 · Instagram, TikTok and Facebook 13:00 BRT · YouTube Short 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for December 2026 (slot 7)
- **Format:** 9:16 · 30s · video-to-video from Marcos's iPhone clip for 0-15s, new shots 15-30s · no music in the generation
- **Linked:** BD027 · PD011 (Prompt Drop: phone to film, video to video) · YT010 · LinkedIn LI051
- Fictional brand. Spec ad. AI-generated content disclosed. Non-alcoholic product.

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: last phone-to-film of the year, DM BRIEF from beverage brands.</perfil>
  <publico>Beverage and celebration brands: "New Year content always looks like stock footage."</publico>
  <tese>A real raise of a real glass carries the emotion; the AI only builds the party around it.</tese>
  <numeros_permitidos>none</numeros_permitidos>
  <proibido>No alcohol, no drunkenness, no real brands, no fireworks pointed at people, extras blurred and nobody looking into the lens, no dashes, no AI clichés.</proibido>
  <ativos>@Video1 = Marcos's balcony clip (motion only, his face is NOT carried into the film: the film's glass is held by a hand whose owner is out of frame from the shoulder up in 0-15s); @Product = FIZZWELL bottle contract</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16 · video-to-video</modelo>
</brief>
```

**Identity rule:** the film side never generates Marcos's face. In 0-15s the camera path follows his clip, but the film frame is composed so only the hand, the glass and the rooftop are visible (the prompt asks to frame from the shoulder down). The split screen shows the real Marcos on the left.

## 2. Hooks

| # | Formula | Hook | Status |
|---|---|---|---|
| 1 | Result first | Split screen opens mid-raise, both glasses meeting the lens at the same frame | **CHOSEN** |
| 2 | Pattern interrupt | A single bubble rising in macro, then the split | A/B kept |
| 3 | Negation | Card "Just water." over the raw clip | A/B kept |
| 4 | Specific pain | "Every New Year ad is the same fireworks." | backup |
| 5 | In medias res | Rooftop countdown, then rewind to the balcony | backup |

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 0-8s | Hook | 35 mm equiv. | Follows @Video1 exactly | A hand raises a flute toward the lens; film framed from the shoulder down, rooftop party at night | Blue hour into night, warm string lights | none | <glass clink at 2s, city hum> | "MY IPHONE" / "THE FILM" |
| 2 | 8-15s | Ritual | 35 mm equiv. | Follows @Video1 exactly | The flute is lowered and sipped; bubbles catch the light | Same | none | <fizz> | captions |
| 3 | 15-21s | Product | 100 mm macro | Orbit 30 degrees right | FIZZWELL bottle in an ice bucket, label to camera, condensation | Warm rim, bokeh city lights | none | <ice shifting> | "FIZZWELL · non-alcoholic" lower third |
| 4 | 21-26s | Party | 35 mm | Crane up at 0.3 m/s for 1.5 m | Hands of several guests (from behind, blurred) raise flutes toward a skyline; distant fireworks bloom in the sky far away | Night, fireworks glow | none | <cheer far away, fireworks thump> | captions |
| 5 | 26-30s | CTA | 85 mm | Locked-off | One flute and the bottle on a ledge, skyline behind | Same | none | <one clink> | End card |

## 4. References needed

- **@Video1 · iPhone clip** (film Sun 13/12): medium on his balcony at blue hour, he raises a glass of water toward the lens, small smile, sips, 15 to 20s, 9:16, 4K 30fps. Never inherit his balcony, his face (film framed from the shoulder down), the water.
- **@Product · FIZZWELL** `clone/referencias/products/FIZZWELL_contract_sheet.webp`: "Product contract sheet on flat 18% grey, five views: front, side, back, held in one adult hand, next to a coffee mug for scale. A 750 ml dark green glass bottle with a short neck and a gold foil cap, a cream paper label with the wordmark FIZZWELL in black condensed capitals and the words NON-ALCOHOLIC SPARKLING CIDER in small type beneath. Flat light, no other text." Never inherit grey sweep.
- **Start frame test (free):** shot 3 macro and a framing test of shot 1 from the shoulder down.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 New Year's Eve product film for FIZZWELL non-alcoholic sparkling cider, cut hard between five camera positions, all sound generated natively in sync with the picture. No dialogue. No music.
@Video1 is the motion reference for 0 to 15 seconds: keep the camera path, the hand movements and the timing exactly as filmed, keep the hand movements frame for frame; replace only the world and the object. The glass of water becomes a crystal flute of pale golden sparkling cider, the balcony becomes a rooftop party at night with warm string lights and a city skyline. Frame the person from the shoulder down only: the face is never shown.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: a 750 ml dark green glass bottle with a short neck and a gold foil cap; a cream paper label with the wordmark FIZZWELL in black condensed capitals and the line NON-ALCOHOLIC SPARKLING CIDER in small type beneath. Never redesigned, label always facing camera when shown, no extra text.

PART 2 · SHOTS
[0-8s] Shot 1. Camera: follows @Video1 exactly. A hand raises a crystal flute toward the lens; framed from the shoulder down; rooftop string lights and skyline behind. Cut.
[8-15s] Shot 2. Camera: follows @Video1 exactly. The flute is lowered and sipped; bubbles catch the light. Cut.
[15-21s] Shot 3. Camera: 100mm macro, orbit 30 degrees right. The bottle in a silver ice bucket, label to camera, condensation, bokeh city lights. Cut.
[21-26s] Shot 4. Camera: 35mm, crane up at 0.3 m/s for 1.5 m. Several guests seen only from behind and out of focus raise flutes toward the skyline; small fireworks bloom far away in the sky. Cut.
[26-30s] Shot 5. Camera: 85mm, locked-off. One flute and the bottle on a stone ledge, the skyline behind.
Sound, native: a glass clink at 2s and a soft city hum; fizz at 10s; ice shifting at 16s; a distant cheer and far fireworks thumps at 22s; one clink at 28s. No music, no score.
Style: 35 to 100mm primes, night city bokeh, warm string lights, fine 35mm grain.
Negatives: no alcohol, no wine or champagne branding, no drunk behavior; no faces in focus, nobody looks into the lens; no fireworks near people; no on-screen text, no watermarks, no logos other than the product label; the bottle never changes shape or label.
Count of bottles in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame other than the product label: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot; clip-driven shots follow @Video1; face excluded by framing; non-alcoholic stated on the label and in negatives; no music; text in edit.

## 7. Edit (CapCut)

Split screen 0-15s synced on the raise. Then full frame. Music: soft house, 118 BPM, drop on shot 4. Fallback inserts **G08** (sparkler at night), **D06** (glasses clinking over dinner). End card "Prompts free at marcosmaia.ai/prompts · DM BRIEF". Lower third must keep "non-alcoholic" visible.

## 8. Captions

**Instagram / Facebook**
> I raised a glass of water on my balcony. This is what it became.
> Phone to film #5, the last of the year.
> Left: me, real. Right: the same raise, the same timing, a rooftop at midnight.
> The film never shows my face. The hand and the motion are enough.
> Prompt free at marcosmaia.ai/prompts
> Fictional brand, non-alcoholic. Made with AI.
> #phonetofilm #newyearseve #aiads #seedance #beveragemarketing

**TikTok**
> a glass of water on my balcony became a new year's eve ad. fictional brand, non-alcoholic, made with AI.

**YouTube Short**
- Title: A glass of water became a New Year's Eve ad (AI phone to film)
- Description: Real motion, directed party. Fictional brand, non-alcoholic, made with AI.

## 9. BD027 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD027 · screen rec · AD027` · browser tab only.
1. Raw clip; upload as @Video1. 2. Paste; pause on "Frame the person from the shoulder down only". 3. Pause on the Negatives (no alcohol). 4. Generate; split screen.

**VO script (about 45 seconds):**
> Last phone to film of the year. A glass of water on my balcony.
> One rule: the film never makes my face. It keeps my motion and frames from the shoulder down.
> The product is non-alcoholic, and the label says it. The negatives say it too.
> Fifteen seconds of my raise, fifteen of new shots.
> Full prompt free on my site.

**BD caption:**
> Phone to film without cloning your face: frame from the shoulder down. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Phone to film toast: real raise to rooftop party (face excluded by framing)",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[GESTURE]", "[NEW WORLD]", "[PRODUCT CONTRACT]", "[FRAMING RULE]"],
  "tips": [
    "If you don't want your face generated, say how to frame, not only 'no face'.",
    "Celebration ads: keep extras blurred and facing away."
  ],
  "used_in": ["AD027", "BD027", "PD011", "YT010"],
  "public": true
}
```

Planning 2027 ad budgets this week? One question before you lock them.

What will you test first in January?

I'll share how I'd run the winning option in a post in January.

## Poll options

1. AI UGC ads  (10 chars)
2. AI product films  (16 chars)
3. More hooks per ad  (17 chars)
4. Better tracking first  (21 chars)

# PD011 · Phone to film: video to video

Série: PD · Semana de 2026-12-14 · Sugestão: 2026-12-15 (Tue)
Redes: instagram, facebook, linkedin, tiktok

## Instagram · Facebook · LinkedIn

I filmed this on my phone with a water bottle. The AI turned it into a commercial.

Keep the real movement, change the world. The camera path and the hands come from your clip, the finish comes from the model.

Swipe for the structure. The variables in gold are the only parts you change.

Full prompt, free, no email: marcosmaia.ai/prompts (PL-0016).
Save this post for your next generation. Want it done for your brand? DM BRIEF.

#aiprompts #seedance #aivideo #promptengineering #adcreative #ugcads #aifilmmaking

## TikTok

**Title:** phone to film: video to video

I filmed this on my phone with a water bottle. The AI turned it into a commercial.

Keep the real movement, change the world. The camera path and the hands come from your clip, the finish comes from the model.

Swipe for the structure. The variables in gold are the only parts you change.

Full prompt, free, no email: marcosmaia.ai/prompts (PL-0016).
Save this post for your next generation. Want it done for your brand? DM BRIEF.

#aiprompts #aivideo #seedance #learnontiktok

# PD011 · Phone to film: video to video

Série: PD · Semana de 2026-12-14 · Sugestão: 2026-12-15 (Tue)
Redes: instagram, facebook, linkedin, tiktok

## Instagram · Facebook · LinkedIn

I filmed this on my phone with a water bottle. The AI turned it into a commercial.

Keep the real movement, change the world. The camera path and the hands come from your clip, the finish comes from the model.

Swipe for the structure. The variables in gold are the only parts you change.

Full prompt, free, no email: marcosmaia.ai/prompts (PL-0016).
Save this post for your next generation. Want it done for your brand? DM BRIEF.

#aiprompts #seedance #aivideo #promptengineering #adcreative #ugcads #aifilmmaking

## TikTok

**Title:** phone to film: video to video

I filmed this on my phone with a water bottle. The AI turned it into a commercial.

Keep the real movement, change the world. The camera path and the hands come from your clip, the finish comes from the model.

Swipe for the structure. The variables in gold are the only parts you change.

Full prompt, free, no email: marcosmaia.ai/prompts (PL-0016).
Save this post for your next generation. Want it done for your brand? DM BRIEF.

#aiprompts #aivideo #seedance #learnontiktok

# AD028 · 3 HOOKS #4 · STEADY (three January resolution openings for a habit app)

- **Post:** Thu 17/12/2026 · Instagram Trial Reels A/B/C at 14:00, 16:00 and 18:00 BRT · TikTok compilation 19:00 BRT · YouTube Short (compilation) 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for December 2026 (slot 8)
- **Format:** 9:16 · 30s = Hook A (0-4s) + Hook B (4-8s) + Hook C (8-12s) + body D (12-30s) · 3 ads of 22s + compilation
- **Linked:** BD028 · PD011 · YT013 (plan 2027 ads with Claude)
- Fictional brand. Spec ad. AI-generated content disclosed.

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: January planning authority; app and subscription founders.</perfil>
  <publico>App founders and media buyers prepping January: "Every resolution ad sounds the same."</publico>
  <tese>Resolution hooks split into three promises (identity, small step, honesty about quitting); test them before January budgets go live.</tese>
  <numeros_permitidos>none</numeros_permitidos>
  <proibido>No readable app UI, no streak numbers, no health or weight claims, no before/after, no real apps, no dashes, no AI clichés.</proibido>
  <ativos>@Creator = JAY; @Product = STEADY phone (abstract screen: one glowing ring, no text); @Location = apartment at 6 am</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16</modelo>
</brief>
```

## 2. Hooks (chosen set A, B, C)

| # | Formula | Hook | Status |
|---|---|---|---|
| A | Honesty / negation | JAY, sitting on the bed edge: "I quit every resolution by February. Every one." | **USED (A)** |
| B | Small step promise | JAY ties one shoe, holds up one finger: "One thing a day. That's the whole plan." | **USED (B)** |
| C | Pattern interrupt | Alarm at 6:00 glows (no digits shown, just light), JAY is already up and laughing at it | **USED (C)** |
| 4 | Identity | "This year I'm a person who shows up." | backup |
| 5 | Specific pain | "My January gym bag is still packed." | backup |

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| A | 0-4s | Hook A | 35 mm | Push-in at 0.15 m/s for 0.6 m | JAY on the bed edge, elbows on knees, half-smile | Blue pre-dawn window | {I quit every resolution by February. Every one.} | <room tone> | "A" tag |
| B | 4-8s | Hook B | 50 mm | Tilt up at 10 degrees per second | He ties a running shoe, then holds up one finger | Same | {One thing a day. That's the whole plan.} | <laces> | "B" tag |
| C | 8-12s | Hook C | 50 mm | Locked-off | A phone on the nightstand lights up with a soft glow; JAY, already standing, laughs at it | Phone glow | {Beat you today. (laughs)} | <soft chime> | "C" tag |
| D1 | 12-21s | Product | 85 mm | Push-in at 0.1 m/s for 0.9 m | JAY taps the phone once; the screen shows only one glowing ring filling, no text | Phone glow on his face, window brightening | {Steady asks for one thing. Just one.} | <tap, small chime> | "STEADY" lower third |
| D2 | 21-30s | CTA | 50 mm | Pull-back at 0.15 m/s for 1.3 m | He opens the front door to the early morning, turns to the lens | Pale dawn | {Start in December. Beat February.} | <door, birds> | end card |

## 4. References needed

- **@Creator · JAY** (never inherit flat light).
- **@Product · STEADY phone**: a plain black smartphone with no visible brand; its screen shows only one glowing teal ring on black, no text. Contract sheet `STEADY_screen_contract.webp`: "Contract sheet on flat 18% grey: a plain black smartphone front, side, held in one hand; the screen shows only one thick glowing teal ring on black, half filled, no text, no numbers, no icons."
- **@Location · apartment** `AD028_apartment_6am.webp`: "Empty small city apartment bedroom at 6 am, vertical 9:16, a low bed with grey sheets, a wooden nightstand, running shoes by the bed, a window with blue pre-dawn sky, a hallway to the front door. No people, no text."
- **Start frame test (free):** D1 screen close to verify the ring has no text.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 creative test for STEADY, a fictional habit tracker app: three alternative 4-second openings followed by one shared 18-second body, cut hard between five camera positions, all sound generated natively in sync. No music.
@Creator is the identity and wardrobe reference for JAY: a 25-year-old Black American man, athletic build, short twists, clean-shaven, warm dark brown skin, a thin silver chain; wearing a heather-grey hoodie with the sleeves pushed up, black joggers, white running shoes. Same face, outfit and light in every shot. Never inherit the sheet's flat light.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: a plain black smartphone with no visible brand; its screen shows only one thick glowing teal ring on black that fills when tapped. No text, no numbers, no icons on the screen, ever.
@Location is a small city apartment at 6 am: low bed with grey sheets, wooden nightstand, running shoes by the bed, window with blue pre-dawn sky, a hallway to the front door. Any incidental signage stays generic and unreadable.

PART 2 · SHOTS
[0-4s] Shot A. Camera: 35mm, push-in at 0.15 m/s for 0.6 m. JAY on the bed edge, elbows on knees, half-smile, line 1. Cut.
[4-8s] Shot B. Camera: 50mm, tilt up at 10 degrees per second. He ties a running shoe, then holds up one finger, line 2. Cut.
[8-12s] Shot C. Camera: 50mm, locked-off. The phone on the nightstand lights up with a soft glow; JAY, already standing, laughs at it, line 3. Cut.
[12-21s] Shot D1. Camera: 85mm, push-in at 0.1 m/s for 0.9 m. He taps the phone once and the teal ring fills; the glow lights his face, line 4. Cut.
[21-30s] Shot D2. Camera: 50mm, pull-back at 0.15 m/s for 1.3 m. He opens the front door to the early morning and turns to the lens, line 5.
Dialogue, American English, verbatim, in this order:
1. "I quit every resolution by February. Every one."
2. "One thing a day. That's the whole plan."
3. "Beat you today. (laughs)"
4. "Steady asks for one thing. Just one."
5. "Start in December. Beat February."
Sound, native: quiet room tone at 0s; shoelaces pulled at 5s; a soft chime at 9s; a screen tap and a small chime at 15s; door opening and early birds at 25s. No music, no score.
Style: 35 to 85mm primes, blue pre-dawn turning pale gold, fine 35mm grain.
Negatives: no readable screen text, no numbers, no clock digits, no app icons, no on-screen text, no watermarks, no logos; no extra people; no health or weight claims; no before and after.
Count of JAY in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot; physics; same outfit across hooks; abstract screen; lines under 12 words; no music; no claims.

## 7. Edit (CapCut)

Export **AD028-A, -B, -C** and the compilation (poll card "Which January opening would you run? A, B or C"). Music: minimal piano and soft beat, 90 BPM. Fallback inserts **D05** (tying running shoes at dawn), **D07** (phone POV in a cozy room). Trial Reels: share the best watch time version to followers after 72h; note results for YT013.

## 8. Captions

**Instagram Trial Reels (A, B, C)**
> One thing a day. Start in December.
> Fictional app. Made with AI.
> #newyear #habits #aiads

**TikTok (compilation)**
> 3 ways to open a january resolution ad. which one would you run? A, B or C. fictional app, made with AI.

**YouTube Short**
- Title: 3 January hooks for one app ad: which wins?
- Description: Test before January budgets go live. Fictional app, made with AI.

## 9. BD028 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD028 · screen rec · AD028` · browser tab only.
1. Paste; pause on the screen contract ("No text, no numbers, no icons on the screen, ever"). 2. Generate. 3. Cut the three versions.

**VO script (about 40 seconds):**
> January ads get decided in December.
> Three openings: honesty about quitting, one small step, and a guy beating his alarm.
> App ads have a trap. The model invents a screen full of fake text.
> So the app's screen gets a contract too. One glowing ring. Nothing else.
> Full prompt free on my site.

**BD caption:**
> How to show an app in an AI ad without fake UI text: a contract for the screen. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "App ad 3 HOOKS with an abstract screen contract (no fake UI)",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[CREATOR BLOCK]", "[SCREEN CONTRACT: ONE SHAPE]", "[HOOK A/B/C]", "[BODY]"],
  "tips": [
    "Describe the screen as one shape and one color; real UI goes in the edit as a screen insert.",
    "Ban clock digits too; models love writing times."
  ],
  "used_in": ["AD028", "BD028", "PD011", "YT013"],
  "public": true
}
```

# AD028 · 3 HOOKS #4 · STEADY (three January resolution openings for a habit app)

- **Post:** Thu 17/12/2026 · Instagram Trial Reels A/B/C at 14:00, 16:00 and 18:00 BRT · TikTok compilation 19:00 BRT · YouTube Short (compilation) 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for December 2026 (slot 8)
- **Format:** 9:16 · 30s = Hook A (0-4s) + Hook B (4-8s) + Hook C (8-12s) + body D (12-30s) · 3 ads of 22s + compilation
- **Linked:** BD028 · PD011 · YT013 (plan 2027 ads with Claude)
- Fictional brand. Spec ad. AI-generated content disclosed.

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: January planning authority; app and subscription founders.</perfil>
  <publico>App founders and media buyers prepping January: "Every resolution ad sounds the same."</publico>
  <tese>Resolution hooks split into three promises (identity, small step, honesty about quitting); test them before January budgets go live.</tese>
  <numeros_permitidos>none</numeros_permitidos>
  <proibido>No readable app UI, no streak numbers, no health or weight claims, no before/after, no real apps, no dashes, no AI clichés.</proibido>
  <ativos>@Creator = JAY; @Product = STEADY phone (abstract screen: one glowing ring, no text); @Location = apartment at 6 am</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16</modelo>
</brief>
```

## 2. Hooks (chosen set A, B, C)

| # | Formula | Hook | Status |
|---|---|---|---|
| A | Honesty / negation | JAY, sitting on the bed edge: "I quit every resolution by February. Every one." | **USED (A)** |
| B | Small step promise | JAY ties one shoe, holds up one finger: "One thing a day. That's the whole plan." | **USED (B)** |
| C | Pattern interrupt | Alarm at 6:00 glows (no digits shown, just light), JAY is already up and laughing at it | **USED (C)** |
| 4 | Identity | "This year I'm a person who shows up." | backup |
| 5 | Specific pain | "My January gym bag is still packed." | backup |

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| A | 0-4s | Hook A | 35 mm | Push-in at 0.15 m/s for 0.6 m | JAY on the bed edge, elbows on knees, half-smile | Blue pre-dawn window | {I quit every resolution by February. Every one.} | <room tone> | "A" tag |
| B | 4-8s | Hook B | 50 mm | Tilt up at 10 degrees per second | He ties a running shoe, then holds up one finger | Same | {One thing a day. That's the whole plan.} | <laces> | "B" tag |
| C | 8-12s | Hook C | 50 mm | Locked-off | A phone on the nightstand lights up with a soft glow; JAY, already standing, laughs at it | Phone glow | {Beat you today. (laughs)} | <soft chime> | "C" tag |
| D1 | 12-21s | Product | 85 mm | Push-in at 0.1 m/s for 0.9 m | JAY taps the phone once; the screen shows only one glowing ring filling, no text | Phone glow on his face, window brightening | {Steady asks for one thing. Just one.} | <tap, small chime> | "STEADY" lower third |
| D2 | 21-30s | CTA | 50 mm | Pull-back at 0.15 m/s for 1.3 m | He opens the front door to the early morning, turns to the lens | Pale dawn | {Start in December. Beat February.} | <door, birds> | end card |

## 4. References needed

- **@Creator · JAY** (never inherit flat light).
- **@Product · STEADY phone**: a plain black smartphone with no visible brand; its screen shows only one glowing teal ring on black, no text. Contract sheet `STEADY_screen_contract.webp`: "Contract sheet on flat 18% grey: a plain black smartphone front, side, held in one hand; the screen shows only one thick glowing teal ring on black, half filled, no text, no numbers, no icons."
- **@Location · apartment** `AD028_apartment_6am.webp`: "Empty small city apartment bedroom at 6 am, vertical 9:16, a low bed with grey sheets, a wooden nightstand, running shoes by the bed, a window with blue pre-dawn sky, a hallway to the front door. No people, no text."
- **Start frame test (free):** D1 screen close to verify the ring has no text.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 creative test for STEADY, a fictional habit tracker app: three alternative 4-second openings followed by one shared 18-second body, cut hard between five camera positions, all sound generated natively in sync. No music.
@Creator is the identity and wardrobe reference for JAY: a 25-year-old Black American man, athletic build, short twists, clean-shaven, warm dark brown skin, a thin silver chain; wearing a heather-grey hoodie with the sleeves pushed up, black joggers, white running shoes. Same face, outfit and light in every shot. Never inherit the sheet's flat light.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: a plain black smartphone with no visible brand; its screen shows only one thick glowing teal ring on black that fills when tapped. No text, no numbers, no icons on the screen, ever.
@Location is a small city apartment at 6 am: low bed with grey sheets, wooden nightstand, running shoes by the bed, window with blue pre-dawn sky, a hallway to the front door. Any incidental signage stays generic and unreadable.

PART 2 · SHOTS
[0-4s] Shot A. Camera: 35mm, push-in at 0.15 m/s for 0.6 m. JAY on the bed edge, elbows on knees, half-smile, line 1. Cut.
[4-8s] Shot B. Camera: 50mm, tilt up at 10 degrees per second. He ties a running shoe, then holds up one finger, line 2. Cut.
[8-12s] Shot C. Camera: 50mm, locked-off. The phone on the nightstand lights up with a soft glow; JAY, already standing, laughs at it, line 3. Cut.
[12-21s] Shot D1. Camera: 85mm, push-in at 0.1 m/s for 0.9 m. He taps the phone once and the teal ring fills; the glow lights his face, line 4. Cut.
[21-30s] Shot D2. Camera: 50mm, pull-back at 0.15 m/s for 1.3 m. He opens the front door to the early morning and turns to the lens, line 5.
Dialogue, American English, verbatim, in this order:
1. "I quit every resolution by February. Every one."
2. "One thing a day. That's the whole plan."
3. "Beat you today. (laughs)"
4. "Steady asks for one thing. Just one."
5. "Start in December. Beat February."
Sound, native: quiet room tone at 0s; shoelaces pulled at 5s; a soft chime at 9s; a screen tap and a small chime at 15s; door opening and early birds at 25s. No music, no score.
Style: 35 to 85mm primes, blue pre-dawn turning pale gold, fine 35mm grain.
Negatives: no readable screen text, no numbers, no clock digits, no app icons, no on-screen text, no watermarks, no logos; no extra people; no health or weight claims; no before and after.
Count of JAY in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot; physics; same outfit across hooks; abstract screen; lines under 12 words; no music; no claims.

## 7. Edit (CapCut)

Export **AD028-A, -B, -C** and the compilation (poll card "Which January opening would you run? A, B or C"). Music: minimal piano and soft beat, 90 BPM. Fallback inserts **D05** (tying running shoes at dawn), **D07** (phone POV in a cozy room). Trial Reels: share the best watch time version to followers after 72h; note results for YT013.

## 8. Captions

**Instagram Trial Reels (A, B, C)**
> One thing a day. Start in December.
> Fictional app. Made with AI.
> #newyear #habits #aiads

**TikTok (compilation)**
> 3 ways to open a january resolution ad. which one would you run? A, B or C. fictional app, made with AI.

**YouTube Short**
- Title: 3 January hooks for one app ad: which wins?
- Description: Test before January budgets go live. Fictional app, made with AI.

## 9. BD028 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD028 · screen rec · AD028` · browser tab only.
1. Paste; pause on the screen contract ("No text, no numbers, no icons on the screen, ever"). 2. Generate. 3. Cut the three versions.

**VO script (about 40 seconds):**
> January ads get decided in December.
> Three openings: honesty about quitting, one small step, and a guy beating his alarm.
> App ads have a trap. The model invents a screen full of fake text.
> So the app's screen gets a contract too. One glowing ring. Nothing else.
> Full prompt free on my site.

**BD caption:**
> How to show an app in an AI ad without fake UI text: a contract for the screen. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "App ad 3 HOOKS with an abstract screen contract (no fake UI)",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[CREATOR BLOCK]", "[SCREEN CONTRACT: ONE SHAPE]", "[HOOK A/B/C]", "[BODY]"],
  "tips": [
    "Describe the screen as one shape and one color; real UI goes in the edit as a screen insert.",
    "Ban clock digits too; models love writing times."
  ],
  "used_in": ["AD028", "BD028", "PD011", "YT013"],
  "public": true
}
```

# AD028 · 3 HOOKS #4 · STEADY (three January resolution openings for a habit app)

- **Post:** Thu 17/12/2026 · Instagram Trial Reels A/B/C at 14:00, 16:00 and 18:00 BRT · TikTok compilation 19:00 BRT · YouTube Short (compilation) 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for December 2026 (slot 8)
- **Format:** 9:16 · 30s = Hook A (0-4s) + Hook B (4-8s) + Hook C (8-12s) + body D (12-30s) · 3 ads of 22s + compilation
- **Linked:** BD028 · PD011 · YT013 (plan 2027 ads with Claude)
- Fictional brand. Spec ad. AI-generated content disclosed.

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: January planning authority; app and subscription founders.</perfil>
  <publico>App founders and media buyers prepping January: "Every resolution ad sounds the same."</publico>
  <tese>Resolution hooks split into three promises (identity, small step, honesty about quitting); test them before January budgets go live.</tese>
  <numeros_permitidos>none</numeros_permitidos>
  <proibido>No readable app UI, no streak numbers, no health or weight claims, no before/after, no real apps, no dashes, no AI clichés.</proibido>
  <ativos>@Creator = JAY; @Product = STEADY phone (abstract screen: one glowing ring, no text); @Location = apartment at 6 am</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16</modelo>
</brief>
```

## 2. Hooks (chosen set A, B, C)

| # | Formula | Hook | Status |
|---|---|---|---|
| A | Honesty / negation | JAY, sitting on the bed edge: "I quit every resolution by February. Every one." | **USED (A)** |
| B | Small step promise | JAY ties one shoe, holds up one finger: "One thing a day. That's the whole plan." | **USED (B)** |
| C | Pattern interrupt | Alarm at 6:00 glows (no digits shown, just light), JAY is already up and laughing at it | **USED (C)** |
| 4 | Identity | "This year I'm a person who shows up." | backup |
| 5 | Specific pain | "My January gym bag is still packed." | backup |

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| A | 0-4s | Hook A | 35 mm | Push-in at 0.15 m/s for 0.6 m | JAY on the bed edge, elbows on knees, half-smile | Blue pre-dawn window | {I quit every resolution by February. Every one.} | <room tone> | "A" tag |
| B | 4-8s | Hook B | 50 mm | Tilt up at 10 degrees per second | He ties a running shoe, then holds up one finger | Same | {One thing a day. That's the whole plan.} | <laces> | "B" tag |
| C | 8-12s | Hook C | 50 mm | Locked-off | A phone on the nightstand lights up with a soft glow; JAY, already standing, laughs at it | Phone glow | {Beat you today. (laughs)} | <soft chime> | "C" tag |
| D1 | 12-21s | Product | 85 mm | Push-in at 0.1 m/s for 0.9 m | JAY taps the phone once; the screen shows only one glowing ring filling, no text | Phone glow on his face, window brightening | {Steady asks for one thing. Just one.} | <tap, small chime> | "STEADY" lower third |
| D2 | 21-30s | CTA | 50 mm | Pull-back at 0.15 m/s for 1.3 m | He opens the front door to the early morning, turns to the lens | Pale dawn | {Start in December. Beat February.} | <door, birds> | end card |

## 4. References needed

- **@Creator · JAY** (never inherit flat light).
- **@Product · STEADY phone**: a plain black smartphone with no visible brand; its screen shows only one glowing teal ring on black, no text. Contract sheet `STEADY_screen_contract.webp`: "Contract sheet on flat 18% grey: a plain black smartphone front, side, held in one hand; the screen shows only one thick glowing teal ring on black, half filled, no text, no numbers, no icons."
- **@Location · apartment** `AD028_apartment_6am.webp`: "Empty small city apartment bedroom at 6 am, vertical 9:16, a low bed with grey sheets, a wooden nightstand, running shoes by the bed, a window with blue pre-dawn sky, a hallway to the front door. No people, no text."
- **Start frame test (free):** D1 screen close to verify the ring has no text.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 creative test for STEADY, a fictional habit tracker app: three alternative 4-second openings followed by one shared 18-second body, cut hard between five camera positions, all sound generated natively in sync. No music.
@Creator is the identity and wardrobe reference for JAY: a 25-year-old Black American man, athletic build, short twists, clean-shaven, warm dark brown skin, a thin silver chain; wearing a heather-grey hoodie with the sleeves pushed up, black joggers, white running shoes. Same face, outfit and light in every shot. Never inherit the sheet's flat light.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: a plain black smartphone with no visible brand; its screen shows only one thick glowing teal ring on black that fills when tapped. No text, no numbers, no icons on the screen, ever.
@Location is a small city apartment at 6 am: low bed with grey sheets, wooden nightstand, running shoes by the bed, window with blue pre-dawn sky, a hallway to the front door. Any incidental signage stays generic and unreadable.

PART 2 · SHOTS
[0-4s] Shot A. Camera: 35mm, push-in at 0.15 m/s for 0.6 m. JAY on the bed edge, elbows on knees, half-smile, line 1. Cut.
[4-8s] Shot B. Camera: 50mm, tilt up at 10 degrees per second. He ties a running shoe, then holds up one finger, line 2. Cut.
[8-12s] Shot C. Camera: 50mm, locked-off. The phone on the nightstand lights up with a soft glow; JAY, already standing, laughs at it, line 3. Cut.
[12-21s] Shot D1. Camera: 85mm, push-in at 0.1 m/s for 0.9 m. He taps the phone once and the teal ring fills; the glow lights his face, line 4. Cut.
[21-30s] Shot D2. Camera: 50mm, pull-back at 0.15 m/s for 1.3 m. He opens the front door to the early morning and turns to the lens, line 5.
Dialogue, American English, verbatim, in this order:
1. "I quit every resolution by February. Every one."
2. "One thing a day. That's the whole plan."
3. "Beat you today. (laughs)"
4. "Steady asks for one thing. Just one."
5. "Start in December. Beat February."
Sound, native: quiet room tone at 0s; shoelaces pulled at 5s; a soft chime at 9s; a screen tap and a small chime at 15s; door opening and early birds at 25s. No music, no score.
Style: 35 to 85mm primes, blue pre-dawn turning pale gold, fine 35mm grain.
Negatives: no readable screen text, no numbers, no clock digits, no app icons, no on-screen text, no watermarks, no logos; no extra people; no health or weight claims; no before and after.
Count of JAY in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot; physics; same outfit across hooks; abstract screen; lines under 12 words; no music; no claims.

## 7. Edit (CapCut)

Export **AD028-A, -B, -C** and the compilation (poll card "Which January opening would you run? A, B or C"). Music: minimal piano and soft beat, 90 BPM. Fallback inserts **D05** (tying running shoes at dawn), **D07** (phone POV in a cozy room). Trial Reels: share the best watch time version to followers after 72h; note results for YT013.

## 8. Captions

**Instagram Trial Reels (A, B, C)**
> One thing a day. Start in December.
> Fictional app. Made with AI.
> #newyear #habits #aiads

**TikTok (compilation)**
> 3 ways to open a january resolution ad. which one would you run? A, B or C. fictional app, made with AI.

**YouTube Short**
- Title: 3 January hooks for one app ad: which wins?
- Description: Test before January budgets go live. Fictional app, made with AI.

## 9. BD028 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD028 · screen rec · AD028` · browser tab only.
1. Paste; pause on the screen contract ("No text, no numbers, no icons on the screen, ever"). 2. Generate. 3. Cut the three versions.

**VO script (about 40 seconds):**
> January ads get decided in December.
> Three openings: honesty about quitting, one small step, and a guy beating his alarm.
> App ads have a trap. The model invents a screen full of fake text.
> So the app's screen gets a contract too. One glowing ring. Nothing else.
> Full prompt free on my site.

**BD caption:**
> How to show an app in an AI ad without fake UI text: a contract for the screen. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "App ad 3 HOOKS with an abstract screen contract (no fake UI)",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[CREATOR BLOCK]", "[SCREEN CONTRACT: ONE SHAPE]", "[HOOK A/B/C]", "[BODY]"],
  "tips": [
    "Describe the screen as one shape and one color; real UI goes in the edit as a screen insert.",
    "Ban clock digits too; models love writing times."
  ],
  "used_in": ["AD028", "BD028", "PD011", "YT013"],
  "public": true
}
```

# AD028 · 3 HOOKS #4 · STEADY (three January resolution openings for a habit app)

- **Post:** Thu 17/12/2026 · Instagram Trial Reels A/B/C at 14:00, 16:00 and 18:00 BRT · TikTok compilation 19:00 BRT · YouTube Short (compilation) 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for December 2026 (slot 8)
- **Format:** 9:16 · 30s = Hook A (0-4s) + Hook B (4-8s) + Hook C (8-12s) + body D (12-30s) · 3 ads of 22s + compilation
- **Linked:** BD028 · PD011 · YT013 (plan 2027 ads with Claude)
- Fictional brand. Spec ad. AI-generated content disclosed.

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: January planning authority; app and subscription founders.</perfil>
  <publico>App founders and media buyers prepping January: "Every resolution ad sounds the same."</publico>
  <tese>Resolution hooks split into three promises (identity, small step, honesty about quitting); test them before January budgets go live.</tese>
  <numeros_permitidos>none</numeros_permitidos>
  <proibido>No readable app UI, no streak numbers, no health or weight claims, no before/after, no real apps, no dashes, no AI clichés.</proibido>
  <ativos>@Creator = JAY; @Product = STEADY phone (abstract screen: one glowing ring, no text); @Location = apartment at 6 am</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16</modelo>
</brief>
```

## 2. Hooks (chosen set A, B, C)

| # | Formula | Hook | Status |
|---|---|---|---|
| A | Honesty / negation | JAY, sitting on the bed edge: "I quit every resolution by February. Every one." | **USED (A)** |
| B | Small step promise | JAY ties one shoe, holds up one finger: "One thing a day. That's the whole plan." | **USED (B)** |
| C | Pattern interrupt | Alarm at 6:00 glows (no digits shown, just light), JAY is already up and laughing at it | **USED (C)** |
| 4 | Identity | "This year I'm a person who shows up." | backup |
| 5 | Specific pain | "My January gym bag is still packed." | backup |

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| A | 0-4s | Hook A | 35 mm | Push-in at 0.15 m/s for 0.6 m | JAY on the bed edge, elbows on knees, half-smile | Blue pre-dawn window | {I quit every resolution by February. Every one.} | <room tone> | "A" tag |
| B | 4-8s | Hook B | 50 mm | Tilt up at 10 degrees per second | He ties a running shoe, then holds up one finger | Same | {One thing a day. That's the whole plan.} | <laces> | "B" tag |
| C | 8-12s | Hook C | 50 mm | Locked-off | A phone on the nightstand lights up with a soft glow; JAY, already standing, laughs at it | Phone glow | {Beat you today. (laughs)} | <soft chime> | "C" tag |
| D1 | 12-21s | Product | 85 mm | Push-in at 0.1 m/s for 0.9 m | JAY taps the phone once; the screen shows only one glowing ring filling, no text | Phone glow on his face, window brightening | {Steady asks for one thing. Just one.} | <tap, small chime> | "STEADY" lower third |
| D2 | 21-30s | CTA | 50 mm | Pull-back at 0.15 m/s for 1.3 m | He opens the front door to the early morning, turns to the lens | Pale dawn | {Start in December. Beat February.} | <door, birds> | end card |

## 4. References needed

- **@Creator · JAY** (never inherit flat light).
- **@Product · STEADY phone**: a plain black smartphone with no visible brand; its screen shows only one glowing teal ring on black, no text. Contract sheet `STEADY_screen_contract.webp`: "Contract sheet on flat 18% grey: a plain black smartphone front, side, held in one hand; the screen shows only one thick glowing teal ring on black, half filled, no text, no numbers, no icons."
- **@Location · apartment** `AD028_apartment_6am.webp`: "Empty small city apartment bedroom at 6 am, vertical 9:16, a low bed with grey sheets, a wooden nightstand, running shoes by the bed, a window with blue pre-dawn sky, a hallway to the front door. No people, no text."
- **Start frame test (free):** D1 screen close to verify the ring has no text.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 creative test for STEADY, a fictional habit tracker app: three alternative 4-second openings followed by one shared 18-second body, cut hard between five camera positions, all sound generated natively in sync. No music.
@Creator is the identity and wardrobe reference for JAY: a 25-year-old Black American man, athletic build, short twists, clean-shaven, warm dark brown skin, a thin silver chain; wearing a heather-grey hoodie with the sleeves pushed up, black joggers, white running shoes. Same face, outfit and light in every shot. Never inherit the sheet's flat light.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: a plain black smartphone with no visible brand; its screen shows only one thick glowing teal ring on black that fills when tapped. No text, no numbers, no icons on the screen, ever.
@Location is a small city apartment at 6 am: low bed with grey sheets, wooden nightstand, running shoes by the bed, window with blue pre-dawn sky, a hallway to the front door. Any incidental signage stays generic and unreadable.

PART 2 · SHOTS
[0-4s] Shot A. Camera: 35mm, push-in at 0.15 m/s for 0.6 m. JAY on the bed edge, elbows on knees, half-smile, line 1. Cut.
[4-8s] Shot B. Camera: 50mm, tilt up at 10 degrees per second. He ties a running shoe, then holds up one finger, line 2. Cut.
[8-12s] Shot C. Camera: 50mm, locked-off. The phone on the nightstand lights up with a soft glow; JAY, already standing, laughs at it, line 3. Cut.
[12-21s] Shot D1. Camera: 85mm, push-in at 0.1 m/s for 0.9 m. He taps the phone once and the teal ring fills; the glow lights his face, line 4. Cut.
[21-30s] Shot D2. Camera: 50mm, pull-back at 0.15 m/s for 1.3 m. He opens the front door to the early morning and turns to the lens, line 5.
Dialogue, American English, verbatim, in this order:
1. "I quit every resolution by February. Every one."
2. "One thing a day. That's the whole plan."
3. "Beat you today. (laughs)"
4. "Steady asks for one thing. Just one."
5. "Start in December. Beat February."
Sound, native: quiet room tone at 0s; shoelaces pulled at 5s; a soft chime at 9s; a screen tap and a small chime at 15s; door opening and early birds at 25s. No music, no score.
Style: 35 to 85mm primes, blue pre-dawn turning pale gold, fine 35mm grain.
Negatives: no readable screen text, no numbers, no clock digits, no app icons, no on-screen text, no watermarks, no logos; no extra people; no health or weight claims; no before and after.
Count of JAY in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot; physics; same outfit across hooks; abstract screen; lines under 12 words; no music; no claims.

## 7. Edit (CapCut)

Export **AD028-A, -B, -C** and the compilation (poll card "Which January opening would you run? A, B or C"). Music: minimal piano and soft beat, 90 BPM. Fallback inserts **D05** (tying running shoes at dawn), **D07** (phone POV in a cozy room). Trial Reels: share the best watch time version to followers after 72h; note results for YT013.

## 8. Captions

**Instagram Trial Reels (A, B, C)**
> One thing a day. Start in December.
> Fictional app. Made with AI.
> #newyear #habits #aiads

**TikTok (compilation)**
> 3 ways to open a january resolution ad. which one would you run? A, B or C. fictional app, made with AI.

**YouTube Short**
- Title: 3 January hooks for one app ad: which wins?
- Description: Test before January budgets go live. Fictional app, made with AI.

## 9. BD028 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD028 · screen rec · AD028` · browser tab only.
1. Paste; pause on the screen contract ("No text, no numbers, no icons on the screen, ever"). 2. Generate. 3. Cut the three versions.

**VO script (about 40 seconds):**
> January ads get decided in December.
> Three openings: honesty about quitting, one small step, and a guy beating his alarm.
> App ads have a trap. The model invents a screen full of fake text.
> So the app's screen gets a contract too. One glowing ring. Nothing else.
> Full prompt free on my site.

**BD caption:**
> How to show an app in an AI ad without fake UI text: a contract for the screen. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "App ad 3 HOOKS with an abstract screen contract (no fake UI)",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[CREATOR BLOCK]", "[SCREEN CONTRACT: ONE SHAPE]", "[HOOK A/B/C]", "[BODY]"],
  "tips": [
    "Describe the screen as one shape and one color; real UI goes in the edit as a screen insert.",
    "Ban clock digits too; models love writing times."
  ],
  "used_in": ["AD028", "BD028", "PD011", "YT013"],
  "public": true
}
```

Nine episodes. Same face, same can, same shop. Tomorrow the season ends.

THE BRAND started in October as an experiment: can one person build a believable brand world with AI, week after week, without the character drifting?

This is episode 9, the holiday campaign: one creator, three scenes, one generation.

What kept it consistent:
1. The same identity sentence pasted word for word in every prompt
2. A product contract that never changed
3. One location plate reused in every episode
4. Throwing away any take where something drifted, instead of patching it in the edit

Fictional brand (NORTHSHORE COLD BREW), made with AI. Finale tomorrow.

#AIvideo #Branding

# YT011 · Original jingles inside the video: how I make tiny business ads sing

| Field | Value |
|---|---|
| Publish | Sat 19/12/2026 11:00 BRT · YouTube long video, 10 to 15 min, 16:9 |
| Target length | 12:30 |
| Linked ADs | AD002 HOLLIS STREET BAKERY · AD008 MARLOWE'S · AD017 FUEGO ROLLING KITCHEN · AD021 IRONSIDE TRAINING · AD025 JUNIPER LANE · BD002, BD017, BD021, BD025 |
| Seedance use | zero new Seedance: reuses the five TINY BUSINESS ads |
| Playlists | DIRECTOR'S CUT + TINY BUSINESS |
| isAiGeneratedContent | true |
| Talking head | 14 Veo blocks of 8s, 1:52 |

## 1. Title options

- **Main (55 chars):** How I make tiny business ads sing (original AI jingles)
- Alt 1: AI jingles: music, lyrics and lip sync in one generation
- Alt 2: 5 small business ads with original songs, made with AI

## 2. Thumbnail brief

- **Expression and pose:** Marcos STUDIO, eyes closed, one hand raised as if conducting, small smile.
- **Display words:** THE AD SINGS. Pop word: **SINGS**.
- **Beside him:** a row of five small frames (bakery, costume shop, taco truck, boxing gym, gift shop) with a thin golden waveform line running through them.
- Background Screen. Monogram corner.

Image prompt:
```
Use the attached sheet (Marcos BASE v3) as the absolute identity reference. Wardrobe: plain black button-up, sleeves rolled below the elbow. Dark walnut desk, deep navy wall. Eyes closed, one hand raised at shoulder height as if conducting music, relaxed small smile. Warm golden key at 45 degrees from the left, thin blue rim. Photoreal, 85mm. Right two thirds clean. No text, no logos, no instruments.
```

## 3. Script outline

**TH set:** Flow, Veo, BASE v3 + STUDIO, same desk and framing.

### 0:00-0:20 · RESULT FIRST
Four seconds of each jingle back to back: bakery, costume shop lullaby, taco truck, boxing chant, gift shop whisper.

### 0:20-0:44 · TALKING HEAD
- **TH1** "Five tiny businesses, five original songs. Each one generated with the picture." *Extend*
- **TH2** "No stock music, no license, no separate recording session." *Extend*
- **TH3** "Here's how I write a jingle a video model can actually sing."

### 0:44-2:40 · STEP 1 · WHY A JINGLE
- **On-screen title:** STEP 1 · WHY SING
- **Screen recording:** NEW Clip: a slide comparing a voiceover line with the same line sung.
- **VO:** "Small businesses all say the same words in their ads. Fresh. Local. Family owned. A melody makes the same words stick after the scroll. And when the song is generated in the same take, the lips, the rhythm and the cuts already match."

### 2:40-2:56 · TALKING HEAD
- **TH4** "A jingle prompt has four parts. Tempo, arrangement, who sings, and the lyrics." *Extend*
- **TH5** "Lyrics go word for word. Short lines. Easy vowels."

### 2:56-5:10 · STEP 2 · WRITING THE MUSIC BLOCK
- **On-screen title:** STEP 2 · THE MUSIC BLOCK
- **Screen recording:** BD025 and BD008 (the Music blocks of AD025 and AD008).
- **Prompt on screen:**
```
Music: 66 BPM, a soft felt piano and a warm string pad, a single glockenspiel note on each lyric line. MIA whisper-sings close to the microphone, in English, verbatim:
1. "Something small, wrapped in red"
2. "Something soft, for someone you love"
```
- **VO:** "Tempo in BPM. The arrangement in three instruments at most. Who sings and how: whisper, chant, full voice. Then the lyrics, numbered, word for word. Four lines is enough for thirty seconds."

### 5:10-7:10 · STEP 3 · LOCATION AS PERCUSSION
- **On-screen title:** STEP 3 · THE PLACE IS THE DRUM KIT
- **Screen recording:** BD021 (boxing gym chant) and BD017 (taco truck).
- **VO:** "My favorite trick from this quarter: let the location play the rhythm. Heavy bag thuds on the beat, pad pops on the beat. A sizzle on the grill on every downbeat. The model syncs its own sounds better than any track I add later."

### 7:10-7:26 · TALKING HEAD
- **TH6** "Lip sync works best when the singer faces the lens and the line is short." *Extend*
- **TH7** "Long lines get slurred. I learned that the expensive way."

### 7:26-9:10 · FAILURE · THE SLURRED LINE
- **On-screen title:** THIS ONE FAILED
- **Screen recording:** a lyric line that came out slurred or mistimed in one of the TINY ads (from the BD clips); if none failed, the free Flow audio test of a 14-word line.
- **What went wrong:** a long lyric line was squeezed, words merged and lips drifted.
- **Why:** too many syllables for the tempo and the shot length.
- **Fix:** under 10 words per line, one line per shot, singer facing the lens for sung lines, whisper or chant when the face is away.
- **VO:** "This line has fourteen words. At sixty six beats per minute it doesn't fit, so the model rushes it. Cut it to eight words and it lands."

### 9:10-10:40 · STEP 4 · RIGHTS AND COMMON SENSE
- **On-screen title:** STEP 4 · RIGHTS
- **Screen recording:** slide.
- **VO:** "Write your own lyrics and melody description. Never ask for a song 'in the style of' a named artist or a known jingle. Check the terms of the tool you use for commercial use before a client ad goes live. And always disclose that the content is AI generated."

### 10:40-11:36 · CLOSING TALKING HEAD
- **TH8** "Tempo, three instruments, who sings, four short lines. That's a jingle prompt." *Extend*
- **TH9** "Let the place play the rhythm when you can." *Extend*
- **TH10** "Under ten words per line, or the model starts rushing." *Extend*
- **TH11** "Every prompt from this video is free at marcosmaia.ai/prompts." *Extend*
- **TH12** "If you want one for your shop, DM me BRIEF." *Extend*
- **TH13** "Next Saturday: the full season of my fictional brand." *Extend*
- **TH14** "Happy holidays from Brazil."

## 4. Chapters

0:00 Five shops, five songs · 0:20 How it works · 0:44 Why a jingle · 2:56 The music block · 5:10 The place is the drum kit · 7:26 The slurred line · 9:10 Rights · 10:40 Recap

## 5. Description

```
Five tiny business ads, each with an original song generated in the same take as the picture. Here's how I write the music block: tempo, arrangement, who sings, and lyrics word for word.

Chapters
0:00 Five shops, five songs
0:20 How it works
0:44 Why a jingle
2:56 The music block
5:10 The place is the drum kit
7:26 The slurred line
9:10 Rights
10:40 Recap

Prompts free at marcosmaia.ai/prompts
DM BRIEF on Instagram @marcosmaia.ai or WhatsApp wa.me/5511996129444?text=BRIEF

Fictional businesses. Contains AI-generated content.
#AIads #SmallBusiness #Jingle
```

## 6. Production checklist

| Who | What | Due |
|---|---|---|
| Marcos | Clip of the slide segments (optional); confirm the commercial use terms of the generation tool | Thu 17/12 |
| Claude | 14 TH blocks (about 280 credits), edit, thumbnail; pick the real slurred-line failure from BD clips | Thu 17/12 |

## 7. Three Shorts cuts

| Code | In/out | Hook on screen | Caption | Shorts title |
|---|---|---|---|---|
| YT011-S1 | 0:00-0:44 | Five shops, five songs | every song was generated with the picture. no stock music. | 5 tiny business ads with original AI songs |
| YT011-S2 | 5:10-7:10 | The gym is the drum kit | heavy bag thuds on the beat. let the place play the rhythm. | Let the location play the beat |
| YT011-S3 | 7:26-9:10 | Why lyrics get slurred | over 10 words per line and the model rushes it. | Why AI jingles get slurred (and the fix) |

# AD029 · THE BRAND ep. 10 · NORTHSHORE COLD BREW ("Season finale: what we built in 10 weeks")

- **Post:** Sat 19/12/2026 · Instagram, TikTok and Facebook 13:00 BRT · YouTube Short 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for December 2026 (slot 9)
- **Format:** 9:16 · 30s · native sound, no music in the generation
- **Linked:** BD029 · PD011 · YT012 (full season breakdown, Sat 26/12)
- Fictional brand. Spec ad. AI-generated content disclosed. Arc: ep9 holiday campaign (AD026) → **ep10 finale**.

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: close the series, push to YT012 and to DM BRIEF ("want a brand world like this?").</perfil>
  <publico>Founders and agencies who followed the season.</publico>
  <tese>Ten weeks, one creator, one can, one shop: consistency is a system (sheet, contract, plate), not luck.</tese>
  <numeros_permitidos>"10 weeks" and "10 episodes" (true facts of the series). No business metrics.</numeros_permitidos>
  <proibido>No sales, no followers, no "it worked" claims, no real brands, no dashes, no AI clichés.</proibido>
  <ativos>@Creator = NORA; @Product = NORTHSHORE (both SKUs); @Location = Northshore shop at night with string lights</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16</modelo>
</brief>
```

## 2. Hooks

| # | Formula | Hook | Status |
|---|---|---|---|
| 1 | In medias res | NORA switches off the pendant; only string lights remain: "Last episode. Okay." | **CHOSEN** |
| 2 | Result first | Shelf full of teal cans glowing under string lights | A/B kept |
| 3 | Pattern interrupt | Chalk tally of ten marks on the brick wall (marks only, no numbers) | A/B kept |
| 4 | Negation | "I still don't exist. (laughs)" | backup |
| 5 | Specific pain | "Ten weeks ago this was an empty counter." | backup |

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 0-5s | Hook | 35 mm | Pull-back at 0.15 m/s for 0.75 m | NORA reaches up and switches off the pendant; warm string lights take over the shop | String lights, window black with harbor lights | {Last episode. Okay.} | <switch click at 1s> | "THE BRAND · Ep. 10 · Finale" |
| 2 | 5-12s | Look back | 50 mm | Lateral dolly left at 0.2 m/s for 1.4 m | She walks along the counter touching things from past episodes: the grinder, the notepad, the ribbon spool | Same | {Ten weeks. One counter. Zero employees.} | <boots on wood> | captions |
| 3 | 12-19s | The wall | 85 mm | Push-in at 0.1 m/s for 0.7 m | She draws a tenth chalk tally mark on the brick wall next to nine others | Same | {Same face every Saturday. That was the job.} | <chalk on brick> | captions |
| 4 | 19-26s | Product | 100 mm | Orbit 30 degrees right | Both cans on the counter under string lights, she pours ORIGINAL BLACK over ice | Warm bokeh | {Same can too. Not one letter changed.} | <tab, pour, ice> | "NORTHSHORE" lower third |
| 5 | 26-30s | CTA | 85 mm | Push-in at 0.1 m/s for 0.4 m | She raises the glass to the lens | Same | {Thanks for watching. (laughs) I'll miss Saturdays.} | <harbor bell> | End card |

## 4. References needed

- **@Creator · NORA**, **@Product · NORTHSHORE**, **@Location · shop at night** (`NORTHSHORE_shop_night.webp`: same plate, string lights added along the brick wall, pendant switchable). Props from previous episodes described in the prompt: notepad (no writing), cream ribbon spool, chalk.
- **Start frame test (free):** shot 3 tally marks: only vertical marks, no digits or words.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 season finale episode for NORTHSHORE COLD BREW, cut hard between five camera positions, all sound generated natively in sync with the picture. No music.
@Creator is the identity and wardrobe reference for NORA: a 28-year-old woman, auburn hair in a low messy bun with loose strands at the temples, pale skin with freckles across nose and cheeks, green-grey eyes, a single small silver hoop in her left ear; wearing an oatmeal chunky knit sweater with sleeves pushed to the elbow under a dark forest-green canvas apron with one chest pocket, dark jeans, worn brown leather boots. Never inherit the sheet's flat light.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: a 12 fl oz slim aluminum can, about 16 cm tall and 5.8 cm wide, about the length of an adult hand from wrist to fingertip; matte deep-teal body; a cream horizontal band around the middle third with a thin single wave line drawn in teal and the wordmark NORTHSHORE in tall condensed teal capitals; black pull tab; brushed silver rims. Two SKUs: ORIGINAL BLACK with the cream band, OAT VANILLA with a pale oat band. Never redesigned, label always facing camera when shown, no extra text.
@Location is the Northshore shop at night: red-brick back wall with warm string lights along it, reclaimed-oak counter with the burr grinder, glass cold-brew tower, a paper notepad with no writing and a spool of cream ribbon, a steel shelf full of teal cans, the multi-pane window black with small harbor lights, a black pendant lamp. Any incidental signage stays generic and unreadable.

PART 2 · SHOTS
[0-5s] Shot 1. Camera: 35mm, pull-back at 0.15 m/s for 0.75 m. NORA reaches up and switches off the pendant; the string lights take over, line 1. Cut.
[5-12s] Shot 2. Camera: 50mm, lateral dolly left at 0.2 m/s for 1.4 m. She walks along the counter touching the grinder, the notepad and the ribbon spool, line 2. Cut.
[12-19s] Shot 3. Camera: 85mm, push-in at 0.1 m/s for 0.7 m. With white chalk she draws a tenth vertical tally mark on the brick next to nine others, line 3. Cut.
[19-26s] Shot 4. Camera: 100mm, orbit 30 degrees right. Both cans on the counter under the string lights; she pours ORIGINAL BLACK over ice, line 4. Cut.
[26-30s] Shot 5. Camera: 85mm, push-in at 0.1 m/s for 0.4 m. She raises the glass toward the lens, line 5.
Dialogue, American English, verbatim, in this order:
1. "Last episode. Okay."
2. "Ten weeks. One counter. Zero employees."
3. "Same face every Saturday. That was the job."
4. "Same can too. Not one letter changed."
5. "Thanks for watching. (laughs) I'll miss Saturdays."
Sound, native: light switch click at 1s; boots on wood at 6s; chalk on brick at 14s; tab, pour and ice at 21s; a harbor bell far away at 28s. No music, no score.
Style: 35 to 100mm primes, warm string light bokeh against black windows, fine 16mm grain.
Negatives: no on-screen text, no digits or words in chalk (only vertical tally marks), no watermarks, no logos other than the product label; no extra people; the cans never change shape, band or wordmark.
Count of NORA in frame: one. Count of tally marks on the wall after shot 3: ten. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame other than the product label: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot; physics; lines under 12 words; identity and contract verbatim; tally marks counted; no music; no metrics.

## 7. Edit (CapCut)

Card "THE BRAND · Ep. 10 · Season finale". After shot 5, a 4s montage of one frame from each episode (AD003 to AD026) on the beat, labeled Ep. 1 to 9 in mono. Music: warm folk swell, 84 BPM. Fallback **G06** and **F06**. End card: "The full season breakdown: YouTube, Saturday · Want a brand world like this? DM BRIEF".

## 8. Captions

**Instagram / Facebook**
> THE BRAND, season finale. 10 weeks, 10 episodes, one woman who doesn't exist.
> Same face every Saturday. Same can. Same shop.
> It wasn't luck. It was three files: a character sheet, a product contract, a location plate.
> Full season breakdown on YouTube next Saturday.
> Want a brand world like this for your product? DM BRIEF.
> Fictional brand. Made with AI.
> #thebrand #aiads #branding #seedance #coldbrew

**TikTok**
> season finale. 10 weeks, same face, same can, same shop. fictional brand, made with AI.

**YouTube Short**
- Title: THE BRAND finale: 10 weeks with an AI creator who never changed
- Description: Sheet, contract, plate. Fictional brand, made with AI.

## 9. BD029 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD029 · screen rec · AD029` · browser tab only.
1. Open the folder with the three files (sheet, contract, plates) used since episode 1. 2. Paste the prompt; pause on the identity sentence: identical since ep1. 3. Generate; playback next to an ep1 frame.

**VO script (about 45 seconds):**
> The last episode. Ten weeks.
> Here's the whole secret, in one folder: her sheet, the can's contract, the shop plate.
> This sentence describing Nora hasn't changed one word since episode one.
> Next to episode one, same freckles, same hoop, same left ear.
> Full season breakdown on YouTube next Saturday.

**BD caption:**
> Ten episodes, one folder: how the same AI creator held for a whole season. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Series finale scene with counted props (tally marks) and fixed identity",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[CREATOR BLOCK, UNCHANGED SINCE EP1]", "[PRODUCT CONTRACT]", "[LOCATION AT NIGHT]", "[PROPS FROM PAST EPISODES]"],
  "tips": [
    "Count any repeated prop ('ten tally marks') or the model guesses.",
    "Never edit the identity sentence mid-series."
  ],
  "used_in": ["AD029", "BD029", "PD011", "YT012"],
  "public": true
}
```

# AD028 · 3 HOOKS #4 · STEADY (three January resolution openings for a habit app)

- **Post:** Thu 17/12/2026 · Instagram Trial Reels A/B/C at 14:00, 16:00 and 18:00 BRT · TikTok compilation 19:00 BRT · YouTube Short (compilation) 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for December 2026 (slot 8)
- **Format:** 9:16 · 30s = Hook A (0-4s) + Hook B (4-8s) + Hook C (8-12s) + body D (12-30s) · 3 ads of 22s + compilation
- **Linked:** BD028 · PD011 · YT013 (plan 2027 ads with Claude)
- Fictional brand. Spec ad. AI-generated content disclosed.

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: January planning authority; app and subscription founders.</perfil>
  <publico>App founders and media buyers prepping January: "Every resolution ad sounds the same."</publico>
  <tese>Resolution hooks split into three promises (identity, small step, honesty about quitting); test them before January budgets go live.</tese>
  <numeros_permitidos>none</numeros_permitidos>
  <proibido>No readable app UI, no streak numbers, no health or weight claims, no before/after, no real apps, no dashes, no AI clichés.</proibido>
  <ativos>@Creator = JAY; @Product = STEADY phone (abstract screen: one glowing ring, no text); @Location = apartment at 6 am</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16</modelo>
</brief>
```

## 2. Hooks (chosen set A, B, C)

| # | Formula | Hook | Status |
|---|---|---|---|
| A | Honesty / negation | JAY, sitting on the bed edge: "I quit every resolution by February. Every one." | **USED (A)** |
| B | Small step promise | JAY ties one shoe, holds up one finger: "One thing a day. That's the whole plan." | **USED (B)** |
| C | Pattern interrupt | Alarm at 6:00 glows (no digits shown, just light), JAY is already up and laughing at it | **USED (C)** |
| 4 | Identity | "This year I'm a person who shows up." | backup |
| 5 | Specific pain | "My January gym bag is still packed." | backup |

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| A | 0-4s | Hook A | 35 mm | Push-in at 0.15 m/s for 0.6 m | JAY on the bed edge, elbows on knees, half-smile | Blue pre-dawn window | {I quit every resolution by February. Every one.} | <room tone> | "A" tag |
| B | 4-8s | Hook B | 50 mm | Tilt up at 10 degrees per second | He ties a running shoe, then holds up one finger | Same | {One thing a day. That's the whole plan.} | <laces> | "B" tag |
| C | 8-12s | Hook C | 50 mm | Locked-off | A phone on the nightstand lights up with a soft glow; JAY, already standing, laughs at it | Phone glow | {Beat you today. (laughs)} | <soft chime> | "C" tag |
| D1 | 12-21s | Product | 85 mm | Push-in at 0.1 m/s for 0.9 m | JAY taps the phone once; the screen shows only one glowing ring filling, no text | Phone glow on his face, window brightening | {Steady asks for one thing. Just one.} | <tap, small chime> | "STEADY" lower third |
| D2 | 21-30s | CTA | 50 mm | Pull-back at 0.15 m/s for 1.3 m | He opens the front door to the early morning, turns to the lens | Pale dawn | {Start in December. Beat February.} | <door, birds> | end card |

## 4. References needed

- **@Creator · JAY** (never inherit flat light).
- **@Product · STEADY phone**: a plain black smartphone with no visible brand; its screen shows only one glowing teal ring on black, no text. Contract sheet `STEADY_screen_contract.webp`: "Contract sheet on flat 18% grey: a plain black smartphone front, side, held in one hand; the screen shows only one thick glowing teal ring on black, half filled, no text, no numbers, no icons."
- **@Location · apartment** `AD028_apartment_6am.webp`: "Empty small city apartment bedroom at 6 am, vertical 9:16, a low bed with grey sheets, a wooden nightstand, running shoes by the bed, a window with blue pre-dawn sky, a hallway to the front door. No people, no text."
- **Start frame test (free):** D1 screen close to verify the ring has no text.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 creative test for STEADY, a fictional habit tracker app: three alternative 4-second openings followed by one shared 18-second body, cut hard between five camera positions, all sound generated natively in sync. No music.
@Creator is the identity and wardrobe reference for JAY: a 25-year-old Black American man, athletic build, short twists, clean-shaven, warm dark brown skin, a thin silver chain; wearing a heather-grey hoodie with the sleeves pushed up, black joggers, white running shoes. Same face, outfit and light in every shot. Never inherit the sheet's flat light.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: a plain black smartphone with no visible brand; its screen shows only one thick glowing teal ring on black that fills when tapped. No text, no numbers, no icons on the screen, ever.
@Location is a small city apartment at 6 am: low bed with grey sheets, wooden nightstand, running shoes by the bed, window with blue pre-dawn sky, a hallway to the front door. Any incidental signage stays generic and unreadable.

PART 2 · SHOTS
[0-4s] Shot A. Camera: 35mm, push-in at 0.15 m/s for 0.6 m. JAY on the bed edge, elbows on knees, half-smile, line 1. Cut.
[4-8s] Shot B. Camera: 50mm, tilt up at 10 degrees per second. He ties a running shoe, then holds up one finger, line 2. Cut.
[8-12s] Shot C. Camera: 50mm, locked-off. The phone on the nightstand lights up with a soft glow; JAY, already standing, laughs at it, line 3. Cut.
[12-21s] Shot D1. Camera: 85mm, push-in at 0.1 m/s for 0.9 m. He taps the phone once and the teal ring fills; the glow lights his face, line 4. Cut.
[21-30s] Shot D2. Camera: 50mm, pull-back at 0.15 m/s for 1.3 m. He opens the front door to the early morning and turns to the lens, line 5.
Dialogue, American English, verbatim, in this order:
1. "I quit every resolution by February. Every one."
2. "One thing a day. That's the whole plan."
3. "Beat you today. (laughs)"
4. "Steady asks for one thing. Just one."
5. "Start in December. Beat February."
Sound, native: quiet room tone at 0s; shoelaces pulled at 5s; a soft chime at 9s; a screen tap and a small chime at 15s; door opening and early birds at 25s. No music, no score.
Style: 35 to 85mm primes, blue pre-dawn turning pale gold, fine 35mm grain.
Negatives: no readable screen text, no numbers, no clock digits, no app icons, no on-screen text, no watermarks, no logos; no extra people; no health or weight claims; no before and after.
Count of JAY in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot; physics; same outfit across hooks; abstract screen; lines under 12 words; no music; no claims.

## 7. Edit (CapCut)

Export **AD028-A, -B, -C** and the compilation (poll card "Which January opening would you run? A, B or C"). Music: minimal piano and soft beat, 90 BPM. Fallback inserts **D05** (tying running shoes at dawn), **D07** (phone POV in a cozy room). Trial Reels: share the best watch time version to followers after 72h; note results for YT013.

## 8. Captions

**Instagram Trial Reels (A, B, C)**
> One thing a day. Start in December.
> Fictional app. Made with AI.
> #newyear #habits #aiads

**TikTok (compilation)**
> 3 ways to open a january resolution ad. which one would you run? A, B or C. fictional app, made with AI.

**YouTube Short**
- Title: 3 January hooks for one app ad: which wins?
- Description: Test before January budgets go live. Fictional app, made with AI.

## 9. BD028 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD028 · screen rec · AD028` · browser tab only.
1. Paste; pause on the screen contract ("No text, no numbers, no icons on the screen, ever"). 2. Generate. 3. Cut the three versions.

**VO script (about 40 seconds):**
> January ads get decided in December.
> Three openings: honesty about quitting, one small step, and a guy beating his alarm.
> App ads have a trap. The model invents a screen full of fake text.
> So the app's screen gets a contract too. One glowing ring. Nothing else.
> Full prompt free on my site.

**BD caption:**
> How to show an app in an AI ad without fake UI text: a contract for the screen. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "App ad 3 HOOKS with an abstract screen contract (no fake UI)",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[CREATOR BLOCK]", "[SCREEN CONTRACT: ONE SHAPE]", "[HOOK A/B/C]", "[BODY]"],
  "tips": [
    "Describe the screen as one shape and one color; real UI goes in the edit as a screen insert.",
    "Ban clock digits too; models love writing times."
  ],
  "used_in": ["AD028", "BD028", "PD011", "YT013"],
  "public": true
}
```

# ST011 · Draft at 480p first

Série: ST · Semana de 2026-12-14 · Sugestão: 2026-12-17 (Thu)
Redes: instagram, facebook, linkedin, tiktok

## Instagram · Facebook · LinkedIn

Stop rendering every take at full resolution.

Seedance 2.5 on Higgsfield now has a Draft Mode (changelog, Sep 22): a 480p preview before the final 1080p render. Judge the hook and the camera move on the draft.

Source: higgsfield.ai/creator-hub/changelog

More workflow tips every week. DM BRIEF for ads made this way.

#aiads #adcreative #aivideo #mediabuyer #ugcads #performancemarketing

## TikTok

**Title:** draft your ai video at 480p first

Stop rendering every take at full resolution.

Seedance 2.5 on Higgsfield now has a Draft Mode (changelog, Sep 22): a 480p preview before the final 1080p render. Judge the hook and the camera move on the draft.

Source: higgsfield.ai/creator-hub/changelog

More workflow tips every week. DM BRIEF for ads made this way.

#aiads #aivideo #marketingtips #learnontiktok

# ST011 · Draft at 480p first

Série: ST · Semana de 2026-12-14 · Sugestão: 2026-12-17 (Thu)
Redes: instagram, facebook, linkedin, tiktok

## Instagram · Facebook · LinkedIn

Stop rendering every take at full resolution.

Seedance 2.5 on Higgsfield now has a Draft Mode (changelog, Sep 22): a 480p preview before the final 1080p render. Judge the hook and the camera move on the draft.

Source: higgsfield.ai/creator-hub/changelog

More workflow tips every week. DM BRIEF for ads made this way.

#aiads #adcreative #aivideo #mediabuyer #ugcads #performancemarketing

## TikTok

**Title:** draft your ai video at 480p first

Stop rendering every take at full resolution.

Seedance 2.5 on Higgsfield now has a Draft Mode (changelog, Sep 22): a 480p preview before the final 1080p render. Judge the hook and the camera move on the draft.

Source: higgsfield.ai/creator-hub/changelog

More workflow tips every week. DM BRIEF for ads made this way.

#aiads #aivideo #marketingtips #learnontiktok

# YT011 · Original jingles inside the video: how I make tiny business ads sing

| Field | Value |
|---|---|
| Publish | Sat 19/12/2026 11:00 BRT · YouTube long video, 10 to 15 min, 16:9 |
| Target length | 12:30 |
| Linked ADs | AD002 HOLLIS STREET BAKERY · AD008 MARLOWE'S · AD017 FUEGO ROLLING KITCHEN · AD021 IRONSIDE TRAINING · AD025 JUNIPER LANE · BD002, BD017, BD021, BD025 |
| Seedance use | zero new Seedance: reuses the five TINY BUSINESS ads |
| Playlists | DIRECTOR'S CUT + TINY BUSINESS |
| isAiGeneratedContent | true |
| Talking head | 14 Veo blocks of 8s, 1:52 |

## 1. Title options

- **Main (55 chars):** How I make tiny business ads sing (original AI jingles)
- Alt 1: AI jingles: music, lyrics and lip sync in one generation
- Alt 2: 5 small business ads with original songs, made with AI

## 2. Thumbnail brief

- **Expression and pose:** Marcos STUDIO, eyes closed, one hand raised as if conducting, small smile.
- **Display words:** THE AD SINGS. Pop word: **SINGS**.
- **Beside him:** a row of five small frames (bakery, costume shop, taco truck, boxing gym, gift shop) with a thin golden waveform line running through them.
- Background Screen. Monogram corner.

Image prompt:
```
Use the attached sheet (Marcos BASE v3) as the absolute identity reference. Wardrobe: plain black button-up, sleeves rolled below the elbow. Dark walnut desk, deep navy wall. Eyes closed, one hand raised at shoulder height as if conducting music, relaxed small smile. Warm golden key at 45 degrees from the left, thin blue rim. Photoreal, 85mm. Right two thirds clean. No text, no logos, no instruments.
```

## 3. Script outline

**TH set:** Flow, Veo, BASE v3 + STUDIO, same desk and framing.

### 0:00-0:20 · RESULT FIRST
Four seconds of each jingle back to back: bakery, costume shop lullaby, taco truck, boxing chant, gift shop whisper.

### 0:20-0:44 · TALKING HEAD
- **TH1** "Five tiny businesses, five original songs. Each one generated with the picture." *Extend*
- **TH2** "No stock music, no license, no separate recording session." *Extend*
- **TH3** "Here's how I write a jingle a video model can actually sing."

### 0:44-2:40 · STEP 1 · WHY A JINGLE
- **On-screen title:** STEP 1 · WHY SING
- **Screen recording:** NEW Clip: a slide comparing a voiceover line with the same line sung.
- **VO:** "Small businesses all say the same words in their ads. Fresh. Local. Family owned. A melody makes the same words stick after the scroll. And when the song is generated in the same take, the lips, the rhythm and the cuts already match."

### 2:40-2:56 · TALKING HEAD
- **TH4** "A jingle prompt has four parts. Tempo, arrangement, who sings, and the lyrics." *Extend*
- **TH5** "Lyrics go word for word. Short lines. Easy vowels."

### 2:56-5:10 · STEP 2 · WRITING THE MUSIC BLOCK
- **On-screen title:** STEP 2 · THE MUSIC BLOCK
- **Screen recording:** BD025 and BD008 (the Music blocks of AD025 and AD008).
- **Prompt on screen:**
```
Music: 66 BPM, a soft felt piano and a warm string pad, a single glockenspiel note on each lyric line. MIA whisper-sings close to the microphone, in English, verbatim:
1. "Something small, wrapped in red"
2. "Something soft, for someone you love"
```
- **VO:** "Tempo in BPM. The arrangement in three instruments at most. Who sings and how: whisper, chant, full voice. Then the lyrics, numbered, word for word. Four lines is enough for thirty seconds."

### 5:10-7:10 · STEP 3 · LOCATION AS PERCUSSION
- **On-screen title:** STEP 3 · THE PLACE IS THE DRUM KIT
- **Screen recording:** BD021 (boxing gym chant) and BD017 (taco truck).
- **VO:** "My favorite trick from this quarter: let the location play the rhythm. Heavy bag thuds on the beat, pad pops on the beat. A sizzle on the grill on every downbeat. The model syncs its own sounds better than any track I add later."

### 7:10-7:26 · TALKING HEAD
- **TH6** "Lip sync works best when the singer faces the lens and the line is short." *Extend*
- **TH7** "Long lines get slurred. I learned that the expensive way."

### 7:26-9:10 · FAILURE · THE SLURRED LINE
- **On-screen title:** THIS ONE FAILED
- **Screen recording:** a lyric line that came out slurred or mistimed in one of the TINY ads (from the BD clips); if none failed, the free Flow audio test of a 14-word line.
- **What went wrong:** a long lyric line was squeezed, words merged and lips drifted.
- **Why:** too many syllables for the tempo and the shot length.
- **Fix:** under 10 words per line, one line per shot, singer facing the lens for sung lines, whisper or chant when the face is away.
- **VO:** "This line has fourteen words. At sixty six beats per minute it doesn't fit, so the model rushes it. Cut it to eight words and it lands."

### 9:10-10:40 · STEP 4 · RIGHTS AND COMMON SENSE
- **On-screen title:** STEP 4 · RIGHTS
- **Screen recording:** slide.
- **VO:** "Write your own lyrics and melody description. Never ask for a song 'in the style of' a named artist or a known jingle. Check the terms of the tool you use for commercial use before a client ad goes live. And always disclose that the content is AI generated."

### 10:40-11:36 · CLOSING TALKING HEAD
- **TH8** "Tempo, three instruments, who sings, four short lines. That's a jingle prompt." *Extend*
- **TH9** "Let the place play the rhythm when you can." *Extend*
- **TH10** "Under ten words per line, or the model starts rushing." *Extend*
- **TH11** "Every prompt from this video is free at marcosmaia.ai/prompts." *Extend*
- **TH12** "If you want one for your shop, DM me BRIEF." *Extend*
- **TH13** "Next Saturday: the full season of my fictional brand." *Extend*
- **TH14** "Happy holidays from Brazil."

## 4. Chapters

0:00 Five shops, five songs · 0:20 How it works · 0:44 Why a jingle · 2:56 The music block · 5:10 The place is the drum kit · 7:26 The slurred line · 9:10 Rights · 10:40 Recap

## 5. Description

```
Five tiny business ads, each with an original song generated in the same take as the picture. Here's how I write the music block: tempo, arrangement, who sings, and lyrics word for word.

Chapters
0:00 Five shops, five songs
0:20 How it works
0:44 Why a jingle
2:56 The music block
5:10 The place is the drum kit
7:26 The slurred line
9:10 Rights
10:40 Recap

Prompts free at marcosmaia.ai/prompts
DM BRIEF on Instagram @marcosmaia.ai or WhatsApp wa.me/5511996129444?text=BRIEF

Fictional businesses. Contains AI-generated content.
#AIads #SmallBusiness #Jingle
```

## 6. Production checklist

| Who | What | Due |
|---|---|---|
| Marcos | Clip of the slide segments (optional); confirm the commercial use terms of the generation tool | Thu 17/12 |
| Claude | 14 TH blocks (about 280 credits), edit, thumbnail; pick the real slurred-line failure from BD clips | Thu 17/12 |

## 7. Three Shorts cuts

| Code | In/out | Hook on screen | Caption | Shorts title |
|---|---|---|---|---|
| YT011-S1 | 0:00-0:44 | Five shops, five songs | every song was generated with the picture. no stock music. | 5 tiny business ads with original AI songs |
| YT011-S2 | 5:10-7:10 | The gym is the drum kit | heavy bag thuds on the beat. let the place play the rhythm. | Let the location play the beat |
| YT011-S3 | 7:26-9:10 | Why lyrics get slurred | over 10 words per line and the model rushes it. | Why AI jingles get slurred (and the fix) |

# YT011 · Original jingles inside the video: how I make tiny business ads sing

| Field | Value |
|---|---|
| Publish | Sat 19/12/2026 11:00 BRT · YouTube long video, 10 to 15 min, 16:9 |
| Target length | 12:30 |
| Linked ADs | AD002 HOLLIS STREET BAKERY · AD008 MARLOWE'S · AD017 FUEGO ROLLING KITCHEN · AD021 IRONSIDE TRAINING · AD025 JUNIPER LANE · BD002, BD017, BD021, BD025 |
| Seedance use | zero new Seedance: reuses the five TINY BUSINESS ads |
| Playlists | DIRECTOR'S CUT + TINY BUSINESS |
| isAiGeneratedContent | true |
| Talking head | 14 Veo blocks of 8s, 1:52 |

## 1. Title options

- **Main (55 chars):** How I make tiny business ads sing (original AI jingles)
- Alt 1: AI jingles: music, lyrics and lip sync in one generation
- Alt 2: 5 small business ads with original songs, made with AI

## 2. Thumbnail brief

- **Expression and pose:** Marcos STUDIO, eyes closed, one hand raised as if conducting, small smile.
- **Display words:** THE AD SINGS. Pop word: **SINGS**.
- **Beside him:** a row of five small frames (bakery, costume shop, taco truck, boxing gym, gift shop) with a thin golden waveform line running through them.
- Background Screen. Monogram corner.

Image prompt:
```
Use the attached sheet (Marcos BASE v3) as the absolute identity reference. Wardrobe: plain black button-up, sleeves rolled below the elbow. Dark walnut desk, deep navy wall. Eyes closed, one hand raised at shoulder height as if conducting music, relaxed small smile. Warm golden key at 45 degrees from the left, thin blue rim. Photoreal, 85mm. Right two thirds clean. No text, no logos, no instruments.
```

## 3. Script outline

**TH set:** Flow, Veo, BASE v3 + STUDIO, same desk and framing.

### 0:00-0:20 · RESULT FIRST
Four seconds of each jingle back to back: bakery, costume shop lullaby, taco truck, boxing chant, gift shop whisper.

### 0:20-0:44 · TALKING HEAD
- **TH1** "Five tiny businesses, five original songs. Each one generated with the picture." *Extend*
- **TH2** "No stock music, no license, no separate recording session." *Extend*
- **TH3** "Here's how I write a jingle a video model can actually sing."

### 0:44-2:40 · STEP 1 · WHY A JINGLE
- **On-screen title:** STEP 1 · WHY SING
- **Screen recording:** NEW Clip: a slide comparing a voiceover line with the same line sung.
- **VO:** "Small businesses all say the same words in their ads. Fresh. Local. Family owned. A melody makes the same words stick after the scroll. And when the song is generated in the same take, the lips, the rhythm and the cuts already match."

### 2:40-2:56 · TALKING HEAD
- **TH4** "A jingle prompt has four parts. Tempo, arrangement, who sings, and the lyrics." *Extend*
- **TH5** "Lyrics go word for word. Short lines. Easy vowels."

### 2:56-5:10 · STEP 2 · WRITING THE MUSIC BLOCK
- **On-screen title:** STEP 2 · THE MUSIC BLOCK
- **Screen recording:** BD025 and BD008 (the Music blocks of AD025 and AD008).
- **Prompt on screen:**
```
Music: 66 BPM, a soft felt piano and a warm string pad, a single glockenspiel note on each lyric line. MIA whisper-sings close to the microphone, in English, verbatim:
1. "Something small, wrapped in red"
2. "Something soft, for someone you love"
```
- **VO:** "Tempo in BPM. The arrangement in three instruments at most. Who sings and how: whisper, chant, full voice. Then the lyrics, numbered, word for word. Four lines is enough for thirty seconds."

### 5:10-7:10 · STEP 3 · LOCATION AS PERCUSSION
- **On-screen title:** STEP 3 · THE PLACE IS THE DRUM KIT
- **Screen recording:** BD021 (boxing gym chant) and BD017 (taco truck).
- **VO:** "My favorite trick from this quarter: let the location play the rhythm. Heavy bag thuds on the beat, pad pops on the beat. A sizzle on the grill on every downbeat. The model syncs its own sounds better than any track I add later."

### 7:10-7:26 · TALKING HEAD
- **TH6** "Lip sync works best when the singer faces the lens and the line is short." *Extend*
- **TH7** "Long lines get slurred. I learned that the expensive way."

### 7:26-9:10 · FAILURE · THE SLURRED LINE
- **On-screen title:** THIS ONE FAILED
- **Screen recording:** a lyric line that came out slurred or mistimed in one of the TINY ads (from the BD clips); if none failed, the free Flow audio test of a 14-word line.
- **What went wrong:** a long lyric line was squeezed, words merged and lips drifted.
- **Why:** too many syllables for the tempo and the shot length.
- **Fix:** under 10 words per line, one line per shot, singer facing the lens for sung lines, whisper or chant when the face is away.
- **VO:** "This line has fourteen words. At sixty six beats per minute it doesn't fit, so the model rushes it. Cut it to eight words and it lands."

### 9:10-10:40 · STEP 4 · RIGHTS AND COMMON SENSE
- **On-screen title:** STEP 4 · RIGHTS
- **Screen recording:** slide.
- **VO:** "Write your own lyrics and melody description. Never ask for a song 'in the style of' a named artist or a known jingle. Check the terms of the tool you use for commercial use before a client ad goes live. And always disclose that the content is AI generated."

### 10:40-11:36 · CLOSING TALKING HEAD
- **TH8** "Tempo, three instruments, who sings, four short lines. That's a jingle prompt." *Extend*
- **TH9** "Let the place play the rhythm when you can." *Extend*
- **TH10** "Under ten words per line, or the model starts rushing." *Extend*
- **TH11** "Every prompt from this video is free at marcosmaia.ai/prompts." *Extend*
- **TH12** "If you want one for your shop, DM me BRIEF." *Extend*
- **TH13** "Next Saturday: the full season of my fictional brand." *Extend*
- **TH14** "Happy holidays from Brazil."

## 4. Chapters

0:00 Five shops, five songs · 0:20 How it works · 0:44 Why a jingle · 2:56 The music block · 5:10 The place is the drum kit · 7:26 The slurred line · 9:10 Rights · 10:40 Recap

## 5. Description

```
Five tiny business ads, each with an original song generated in the same take as the picture. Here's how I write the music block: tempo, arrangement, who sings, and lyrics word for word.

Chapters
0:00 Five shops, five songs
0:20 How it works
0:44 Why a jingle
2:56 The music block
5:10 The place is the drum kit
7:26 The slurred line
9:10 Rights
10:40 Recap

Prompts free at marcosmaia.ai/prompts
DM BRIEF on Instagram @marcosmaia.ai or WhatsApp wa.me/5511996129444?text=BRIEF

Fictional businesses. Contains AI-generated content.
#AIads #SmallBusiness #Jingle
```

## 6. Production checklist

| Who | What | Due |
|---|---|---|
| Marcos | Clip of the slide segments (optional); confirm the commercial use terms of the generation tool | Thu 17/12 |
| Claude | 14 TH blocks (about 280 credits), edit, thumbnail; pick the real slurred-line failure from BD clips | Thu 17/12 |

## 7. Three Shorts cuts

| Code | In/out | Hook on screen | Caption | Shorts title |
|---|---|---|---|---|
| YT011-S1 | 0:00-0:44 | Five shops, five songs | every song was generated with the picture. no stock music. | 5 tiny business ads with original AI songs |
| YT011-S2 | 5:10-7:10 | The gym is the drum kit | heavy bag thuds on the beat. let the place play the rhythm. | Let the location play the beat |
| YT011-S3 | 7:26-9:10 | Why lyrics get slurred | over 10 words per line and the model rushes it. | Why AI jingles get slurred (and the fix) |

Every hook I wrote this quarter came from one of 6 formulas.

1. Specific pain: "My cleaning company looks like everyone else's."
2. Concrete promise: a result the viewer can picture in one second.
3. Pattern interrupt: something in the first frame that doesn't belong there.
4. Negation: "Don't buy another candle until you see this."
5. Result first: open on the finished moment, then rewind.
6. In medias res: start in the middle of the action, explain later.

Two rules on top:
The hook must qualify. If everyone feels it's for them, it's for no one.
Write 5, keep 3, test 3. Your favorite isn't always the winner.

Save this for your January briefs.

#CreativeStrategy #AIads

# Stories · plano semanal reutilizável (Q4/2026)

Instagram @marcosmaia.ai, todo dia de 07/10/2026 a 03/01/2027, às 10:00 BRT (o feed sai às 13:00, então o story do dia aquece o post). Facebook espelha quando fizer sentido. Tudo em inglês. Marcar "AI info" em todo frame com conteúdo gerado.

Regras:
- 3 a 5 frames por dia. Primeiro frame sempre com texto legível em 1 segundo.
- Um sticker interativo por dia (enquete, caixa de pergunta, quiz, slider ou link).
- O destaque certo recebe o story no mesmo dia: ADS · THIS WEEK · HOW I MAKE IT · PROMPTS · PACKS (doc 48 e doc 51).
- Família real só se o Marcos quiser, nunca gerada. Rosto do Marcos é sempre real nos stories.
- Link do DM BRIEF: `wa.me/5511996129444?text=BRIEF` (trocar pelo site quando `marcosmaia.ai` estiver no ar).
- Resposta a DM BRIEF: o hook grátis sai em 24h, feito no Flow (créditos), nunca do pool de Seedance.

## Grade da semana

| Dia | Tema | Frames | Sticker | Quem produz | Destaque |
|---|---|---|---|---|---|
| **Seg** | The ad of the day | 1) 3s do AD com "NEW AD AT 1 PM" 2) o brief em 1 linha 3) "would you run it?" | Enquete: "Run it / Fix the hook" | Claude (corte do AD) | ADS |
| **Ter** | This week's news | 1) capa do WV 2) a notícia que mais importa em 1 frase 3) caixa de pergunta | Caixa: "What should I test next?" | Claude (frames do WV) | THIS WEEK |
| **Qua** | Real behind the scenes | 1) foto ou vídeo real do iPhone (mesa, tela, praia) 2) uma frase do que está sendo feito 3) o resultado parcial | Slider: "how real does this look?" | **Marcos** (filma 15 a 30s no celular) | HOW I MAKE IT |
| **Qui** | Prompt teaser / 3 HOOKS vote | Semana com 3 HOOKS: os 3 hooks em 3 frames + enquete A/B/C. Semana sem: um trecho do prompt do PD com "full prompt at 1 PM" | Enquete A/B/C ou quiz "which line controls the camera?" | Claude | PROMPTS |
| **Sex** | DM BRIEF | 1) "Send me your product, get a free hook in 24h" 2) um hook grátis entregue na semana (só com permissão de quem pediu; sem permissão, um hook de marca fictícia) 3) link BRIEF | Link BRIEF | **Marcos** (escolhe o hook e pede permissão) + Claude (arte) | PACKS |
| **Sáb** | YouTube + THE BRAND | 1) thumb do YT com sticker de link 2) 3s do episódio do THE BRAND 3) "which episode was your favorite?" | Link YouTube + enquete | Claude | ADS |
| **Dom** | Real life | 1 a 3 frames reais: praia, café, rotina de 4 horas. Sem IA, sem venda | Nenhum ou emoji slider | **Marcos** | (sem destaque) |

## Textos prontos (EN), para variar ao longo das semanas

**Seg (enquete)**
- "New ad at 1 PM. One-line brief: [BRIEF]. Would you run it?"
- "This one was one AI generation. Would you put money behind it?"

**Ter (caixa de pergunta)**
- "4 things changed this week. Ask me what any of them means for your ads."
- "What should I test next? Tool, format, hook, anything."

**Qua (bastidor)**
- "What my desk looks like while an ad renders."
- "Raw take vs what it became. Full thing at 1 PM."
- "Filming the iPhone clip for Monday's ad." (domingo anterior ao PHONE TO FILM)

**Qui**
- "Three openings, one ad. Which one stops you? A, B or C."
- "This line in the prompt controls the camera. Full prompt free at 1 PM."

**Sex (DM BRIEF)**
- "Send me your product and who buys it. I'll make you one free hook in 24h. Tap the link."
- "Made this for someone who sent BRIEF this week. Your turn."

**Sáb**
- "New tutorial on YouTube. Tap to watch."
- "THE BRAND, episode [N]. She still doesn't exist."

**Dom**
- Sem texto de venda. No máximo uma legenda curta e real ("Sunday office.").

## Datas especiais

| Data | Story |
|---|---|
| Sáb 31/10 Halloween | Bastidor do AD008 (costume shop) + enquete "trick or treat: which hook?" |
| Qui 26/11 Thanksgiving | "Happy Thanksgiving to everyone in the US" + o TG001 em 3 frames |
| Sex 27/11 Black Friday | Sem desconto. Frame "No Black Friday discount. Same free hook as every week." + link BRIEF |
| Seg 30/11 Cyber Monday | Enquete "Did your Black Friday ads hit?" (Yes / Not yet) |
| Qui 24/12 e

[...] full plan in outputs/q4/stories_q4.md

# AD030 · ONE BRIEF #6 · SALTLINE ("Christmas at the beach": December is summer in Brazil)

- **Post:** Mon 21/12/2026 · Instagram, TikTok and Facebook 13:00 BRT · YouTube Short 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for December 2026 (slot 10)
- **Format:** 9:16 · 30s · native sound, no music in the generation
- **Linked:** BD030 · PD012 · YT013 · LinkedIn LI057
- Fictional brand. Spec ad. AI-generated content disclosed. No medical or protection claims beyond "SPF 50" printed on the label.

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: holiday reach with a twist; brands that sell in more than one country.</perfil>
  <publico>DTC brands with international customers: "My holiday ads only work in the snow."</publico>
  <tese>The look of a holiday depends on where the customer lives; in Brazil, Christmas is a beach day.</tese>
  <numeros_permitidos>"SPF 50" only as printed on the label</numeros_permitidos>
  <proibido>No skin cancer, burn or protection claims, no "dermatologist recommended", no children, no real brands, no Santa costume, no dashes, no AI clichés.</proibido>
  <ativos>@Creator = MIA; @Product = SALTLINE tube contract; @Location = Brazilian beach at 9 am</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16</modelo>
</brief>
```

## 2. Hooks

| # | Formula | Hook | Status |
|---|---|---|---|
| 1 | Pattern interrupt | Tiny Christmas tree ornament hanging from a beach umbrella spoke, waves behind; MIA: "Merry Christmas from 30 degrees." | rejected: temperature is a number we can't verify for the day |
| 1b | Pattern interrupt | Same image; MIA: "Merry Christmas. From the beach." | **CHOSEN** |
| 2 | Negation | "No snow here. Just sunscreen." | A/B kept |
| 3 | Result first | Footprints in sand and a red ribbon on a cooler | A/B kept |
| 4 | Specific pain | "Christmas ads never look like my Christmas." | backup |
| 5 | In medias res | MIA already applying sunscreen, festive earrings | backup |

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 0-5s | Hook | 50 mm | Push-in at 0.15 m/s for 0.75 m | A small red glass ornament hangs from a beach umbrella spoke; MIA leans into frame under the umbrella | Bright 9 am sun, turquoise sea | {Merry Christmas. From the beach.} | <waves, ornament tinkle> | brief card before (edit) |
| 2 | 5-11s | Problem | 35 mm | Lateral dolly right at 0.3 m/s for 1.8 m | MIA walks along the waterline, squints at the sun, shades her eyes | Hard sun, sparkle on water | {December here is, um, summer. Every year.} | <waves, distant beach chatter> | captions |
| 3 | 11-18s | Product | 85 mm | Push-in at 0.1 m/s for 0.7 m | Under the umbrella she squeezes a line of sunscreen onto the back of her hand, label to camera | Soft shade, warm bounce from sand | {So my holiday ritual is this.} | <tube squeeze> | "SALTLINE" lower third |
| 4 | 18-25s | Use | 50 mm | Arc left 20 degrees | She smooths it on her shoulder, it blends in clear, she laughs as a wave reaches her feet | Sun | {Clear on the skin. No white face in the photos.} | <wave rush> | captions |
| 5 | 25-30s | CTA | 85 mm | Locked-off | She holds the tube up beside her face, the ornament in the background, looks into the lens | Sun | {Saltline. Pack it with the gifts.} | <gulls> | End card |

Note on line 4: "clear on the skin" describes the product as defined in the contract (mineral, clear finish), not a protection claim.

## 4. References needed

- **@Creator · MIA** (locked wardrobe: open light-blue shirt over the cream tank, rolled black trousers at the waterline is acceptable as a prop note; no swimsuit needed).
- **@Product · SALTLINE** `SALTLINE_contract_sheet.webp`: "Product contract sheet on flat 18% grey, five views: front, side, back, held in one adult hand, next to a coffee mug for scale. A 100 ml soft squeeze tube in matte sand color with a white flip cap, a thin coral horizontal stripe near the top, the wordmark SALTLINE in white condensed capitals and the line MINERAL SPF 50 in small white type beneath. Flat light, no other text."
- **@Location · Brazilian beach** `AD030_beach_9am.webp`: "Empty wide Brazilian beach at 9 am in summer, vertical 9:16, turquoise water, light sand, one white umbrella with a small red glass ornament hanging from a spoke, green hills at the end of the bay. No people in focus, no text."
- **Start frame test (free):** shot 3 hand close to check the label and the line of cream.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 direct-response holiday ad for SALTLINE mineral sunscreen, set on a Brazilian beach during Christmas week, which is summer there, cut hard between five camera positions, all sound generated natively in sync with the picture. No music.
@Creator is the identity and wardrobe reference for MIA: a 30-year-old woman, shoulder-length dark brown hair with curtain bangs, light olive skin with a few freckles on the nose, small gold stud earrings; wearing an open oversized light-blue cotton shirt over a cream ribbed tank, high-waisted straight black trousers rolled to the calf, barefoot on the sand. Never inherit the sheet's flat light.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: a 100 ml soft squeeze tube in matte sand color, about the length of an adult hand, white flip cap, a thin coral stripe near the top, the wordmark SALTLINE in white condensed capitals and the line MINERAL SPF 50 in small white type beneath. The cream is white in the tube and blends clear on skin. Never redesigned, label always facing camera when shown, no extra text.
@Location is the layout reference: wide Brazilian beach at 9 am, turquoise water, light sand, one white umbrella with a small red glass Christmas ornament hanging from a spoke, green hills at the end of the bay. People far away appear only as tiny out-of-focus shapes. Any incidental signage stays generic and unreadable.

PART 2 · SHOTS
[0-5s] Shot 1. Camera: 50mm, push-in at 0.15 m/s for 0.75 m. The red ornament hangs from the umbrella spoke; MIA leans into frame under the umbrella, line 1. Cut.
[5-11s] Shot 2. Camera: 35mm, lateral dolly right at 0.3 m/s for 1.8 m. She walks along the waterline and shades her eyes from the sun, line 2. Cut.
[11-18s] Shot 3. Camera: 85mm, push-in at 0.1 m/s for 0.7 m. Under the umbrella she squeezes a line of cream onto the back of her hand, label to camera, line 3. Cut.
[18-25s] Shot 4. Camera: 50mm, arc left 20 degrees. She smooths it on her shoulder until it disappears clear, then laughs as a wave reaches her feet, line 4. Cut.
[25-30s] Shot 5. Camera: 85mm, locked-off. She holds the tube beside her face, the ornament behind her, and looks into the lens, line 5.
Dialogue, American English, verbatim, in this order:
1. "Merry Christmas. From the beach."
2. "December here is, um, summer. Every year."
3. "So my holiday ritual is this."
4. "Clear on the skin. No white face in the photos."
5. "Saltline. Pack it with the gifts."
Sound, native: waves and a tiny ornament tinkle at 1s; distant beach chatter at 7s; tube squeeze at 13s; a wave rushing in at 22s; gulls at 28s. No music, no score.
Style: 35 to 85mm primes, bright tropical morning sun, crisp turquoise, warm skin, fine 35mm grain.
Negatives: no on-screen text, no watermarks, no logos other than the product label; no Santa, no costumes; no children; no extra people in focus or looking into the lens; the tube never changes shape, color or label; no medical, burn or protection claims.
Count of MIA in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame other than the product label: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot; physics (squeeze, smooth, wave at feet); lines under 12 words; identity and contract verbatim.
- [x] No unverifiable temperature (hook 1 replaced by 1b); no protection claims; no music; text in edit.

## 7. Edit (CapCut)

1. **0.0-2.0s brief card** over **E01** (sunrise over a Brazilian beach): "Christmas ad for my sunscreen brand. It's summer here." Kicker "ONE BRIEF #6".
2. Shots 1 to 5. Fallback inserts **E04** (drone over tropical beach), **E05** (bare feet in shallow water).
3. Music: bossa nova guitar with light percussion, 110 BPM. Captions Pop on "beach", "summer", "clear".
4. End card "Prompts free at marcosmaia.ai/prompts · DM BRIEF".

## 8. Captions

**Instagram / Facebook**
> A Christmas ad with zero snow in it.
> In Brazil, December is summer. Christmas week is a beach week.
> If you sell in more than one country, your holiday ad probably needs more than one version.
> One ornament on an umbrella was enough to say "Christmas".
> DM BRIEF and I'll make you one free hook in 24h.
> Fictional brand. Made with AI.
> #christmas #brazil #aiads #seedance #skincare

**TikTok**
> christmas ad, zero snow. in brazil december is beach season. fictional brand, made with AI.

**YouTube Short**
- Title: A Christmas ad with no snow (it's summer in Brazil)
- Description: Holidays look different by country. Fictional brand, made with AI.

## 9. BD030 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD030 · screen rec · AD030` · browser tab only.
1. Paste; pause on the location line with the single ornament. 2. Pause on the Negatives (no protection claims). 3. Generate; playback.

**VO script (about 40 seconds):**
> The last ad of the year. Christmas, at the beach.
> I live in Brazil. December is summer here.
> One detail tells the viewer it's Christmas: a red ornament on an umbrella. That's all it needs.
> And sunscreen has rules. No protection claims. The label says SPF 50 and that's where it stays.
> Full prompt free on my site.

**BD caption:**
> One prop to set the holiday, and a negatives line for skincare rules. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Southern hemisphere holiday ad: one prop sets the season",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[CREATOR BLOCK]", "[PRODUCT CONTRACT]", "[HOLIDAY PROP]", "[LOCAL SEASON SETTING]"],
  "tips": [
    "One holiday prop beats a set full of decorations; the model overdecorates otherwise.",
    "Skincare: keep claims on the label, out of the dialogue."
  ],
  "used_in": ["AD030", "BD030", "PD012", "YT013"],
  "public": true
}
```

# YT011 · Original jingles inside the video: how I make tiny business ads sing

| Field | Value |
|---|---|
| Publish | Sat 19/12/2026 11:00 BRT · YouTube long video, 10 to 15 min, 16:9 |
| Target length | 12:30 |
| Linked ADs | AD002 HOLLIS STREET BAKERY · AD008 MARLOWE'S · AD017 FUEGO ROLLING KITCHEN · AD021 IRONSIDE TRAINING · AD025 JUNIPER LANE · BD002, BD017, BD021, BD025 |
| Seedance use | zero new Seedance: reuses the five TINY BUSINESS ads |
| Playlists | DIRECTOR'S CUT + TINY BUSINESS |
| isAiGeneratedContent | true |
| Talking head | 14 Veo blocks of 8s, 1:52 |

## 1. Title options

- **Main (55 chars):** How I make tiny business ads sing (original AI jingles)
- Alt 1: AI jingles: music, lyrics and lip sync in one generation
- Alt 2: 5 small business ads with original songs, made with AI

## 2. Thumbnail brief

- **Expression and pose:** Marcos STUDIO, eyes closed, one hand raised as if conducting, small smile.
- **Display words:** THE AD SINGS. Pop word: **SINGS**.
- **Beside him:** a row of five small frames (bakery, costume shop, taco truck, boxing gym, gift shop) with a thin golden waveform line running through them.
- Background Screen. Monogram corner.

Image prompt:
```
Use the attached sheet (Marcos BASE v3) as the absolute identity reference. Wardrobe: plain black button-up, sleeves rolled below the elbow. Dark walnut desk, deep navy wall. Eyes closed, one hand raised at shoulder height as if conducting music, relaxed small smile. Warm golden key at 45 degrees from the left, thin blue rim. Photoreal, 85mm. Right two thirds clean. No text, no logos, no instruments.
```

## 3. Script outline

**TH set:** Flow, Veo, BASE v3 + STUDIO, same desk and framing.

### 0:00-0:20 · RESULT FIRST
Four seconds of each jingle back to back: bakery, costume shop lullaby, taco truck, boxing chant, gift shop whisper.

### 0:20-0:44 · TALKING HEAD
- **TH1** "Five tiny businesses, five original songs. Each one generated with the picture." *Extend*
- **TH2** "No stock music, no license, no separate recording session." *Extend*
- **TH3** "Here's how I write a jingle a video model can actually sing."

### 0:44-2:40 · STEP 1 · WHY A JINGLE
- **On-screen title:** STEP 1 · WHY SING
- **Screen recording:** NEW Clip: a slide comparing a voiceover line with the same line sung.
- **VO:** "Small businesses all say the same words in their ads. Fresh. Local. Family owned. A melody makes the same words stick after the scroll. And when the song is generated in the same take, the lips, the rhythm and the cuts already match."

### 2:40-2:56 · TALKING HEAD
- **TH4** "A jingle prompt has four parts. Tempo, arrangement, who sings, and the lyrics." *Extend*
- **TH5** "Lyrics go word for word. Short lines. Easy vowels."

### 2:56-5:10 · STEP 2 · WRITING THE MUSIC BLOCK
- **On-screen title:** STEP 2 · THE MUSIC BLOCK
- **Screen recording:** BD025 and BD008 (the Music blocks of AD025 and AD008).
- **Prompt on screen:**
```
Music: 66 BPM, a soft felt piano and a warm string pad, a single glockenspiel note on each lyric line. MIA whisper-sings close to the microphone, in English, verbatim:
1. "Something small, wrapped in red"
2. "Something soft, for someone you love"
```
- **VO:** "Tempo in BPM. The arrangement in three instruments at most. Who sings and how: whisper, chant, full voice. Then the lyrics, numbered, word for word. Four lines is enough for thirty seconds."

### 5:10-7:10 · STEP 3 · LOCATION AS PERCUSSION
- **On-screen title:** STEP 3 · THE PLACE IS THE DRUM KIT
- **Screen recording:** BD021 (boxing gym chant) and BD017 (taco truck).
- **VO:** "My favorite trick from this quarter: let the location play the rhythm. Heavy bag thuds on the beat, pad pops on the beat. A sizzle on the grill on every downbeat. The model syncs its own sounds better than any track I add later."

### 7:10-7:26 · TALKING HEAD
- **TH6** "Lip sync works best when the singer faces the lens and the line is short." *Extend*
- **TH7** "Long lines get slurred. I learned that the expensive way."

### 7:26-9:10 · FAILURE · THE SLURRED LINE
- **On-screen title:** THIS ONE FAILED
- **Screen recording:** a lyric line that came out slurred or mistimed in one of the TINY ads (from the BD clips); if none failed, the free Flow audio test of a 14-word line.
- **What went wrong:** a long lyric line was squeezed, words merged and lips drifted.
- **Why:** too many syllables for the tempo and the shot length.
- **Fix:** under 10 words per line, one line per shot, singer facing the lens for sung lines, whisper or chant when the face is away.
- **VO:** "This line has fourteen words. At sixty six beats per minute it doesn't fit, so the model rushes it. Cut it to eight words and it lands."

### 9:10-10:40 · STEP 4 · RIGHTS AND COMMON SENSE
- **On-screen title:** STEP 4 · RIGHTS
- **Screen recording:** slide.
- **VO:** "Write your own lyrics and melody description. Never ask for a song 'in the style of' a named artist or a known jingle. Check the terms of the tool you use for commercial use before a client ad goes live. And always disclose that the content is AI generated."

### 10:40-11:36 · CLOSING TALKING HEAD
- **TH8** "Tempo, three instruments, who sings, four short lines. That's a jingle prompt." *Extend*
- **TH9** "Let the place play the rhythm when you can." *Extend*
- **TH10** "Under ten words per line, or the model starts rushing." *Extend*
- **TH11** "Every prompt from this video is free at marcosmaia.ai/prompts." *Extend*
- **TH12** "If you want one for your shop, DM me BRIEF." *Extend*
- **TH13** "Next Saturday: the full season of my fictional brand." *Extend*
- **TH14** "Happy holidays from Brazil."

## 4. Chapters

0:00 Five shops, five songs · 0:20 How it works · 0:44 Why a jingle · 2:56 The music block · 5:10 The place is the drum kit · 7:26 The slurred line · 9:10 Rights · 10:40 Recap

## 5. Description

```
Five tiny business ads, each with an original song generated in the same take as the picture. Here's how I write the music block: tempo, arrangement, who sings, and lyrics word for word.

Chapters
0:00 Five shops, five songs
0:20 How it works
0:44 Why a jingle
2:56 The music block
5:10 The place is the drum kit
7:26 The slurred line
9:10 Rights
10:40 Recap

Prompts free at marcosmaia.ai/prompts
DM BRIEF on Instagram @marcosmaia.ai or WhatsApp wa.me/5511996129444?text=BRIEF

Fictional businesses. Contains AI-generated content.
#AIads #SmallBusiness #Jingle
```

## 6. Production checklist

| Who | What | Due |
|---|---|---|
| Marcos | Clip of the slide segments (optional); confirm the commercial use terms of the generation tool | Thu 17/12 |
| Claude | 14 TH blocks (about 280 credits), edit, thumbnail; pick the real slurred-line failure from BD clips | Thu 17/12 |

## 7. Three Shorts cuts

| Code | In/out | Hook on screen | Caption | Shorts title |
|---|---|---|---|---|
| YT011-S1 | 0:00-0:44 | Five shops, five songs | every song was generated with the picture. no stock music. | 5 tiny business ads with original AI songs |
| YT011-S2 | 5:10-7:10 | The gym is the drum kit | heavy bag thuds on the beat. let the place play the rhythm. | Let the location play the beat |
| YT011-S3 | 7:26-9:10 | Why lyrics get slurred | over 10 words per line and the model rushes it. | Why AI jingles get slurred (and the fix) |

# AD029 · THE BRAND ep. 10 · NORTHSHORE COLD BREW ("Season finale: what we built in 10 weeks")

- **Post:** Sat 19/12/2026 · Instagram, TikTok and Facebook 13:00 BRT · YouTube Short 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for December 2026 (slot 9)
- **Format:** 9:16 · 30s · native sound, no music in the generation
- **Linked:** BD029 · PD011 · YT012 (full season breakdown, Sat 26/12)
- Fictional brand. Spec ad. AI-generated content disclosed. Arc: ep9 holiday campaign (AD026) → **ep10 finale**.

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: close the series, push to YT012 and to DM BRIEF ("want a brand world like this?").</perfil>
  <publico>Founders and agencies who followed the season.</publico>
  <tese>Ten weeks, one creator, one can, one shop: consistency is a system (sheet, contract, plate), not luck.</tese>
  <numeros_permitidos>"10 weeks" and "10 episodes" (true facts of the series). No business metrics.</numeros_permitidos>
  <proibido>No sales, no followers, no "it worked" claims, no real brands, no dashes, no AI clichés.</proibido>
  <ativos>@Creator = NORA; @Product = NORTHSHORE (both SKUs); @Location = Northshore shop at night with string lights</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16</modelo>
</brief>
```

## 2. Hooks

| # | Formula | Hook | Status |
|---|---|---|---|
| 1 | In medias res | NORA switches off the pendant; only string lights remain: "Last episode. Okay." | **CHOSEN** |
| 2 | Result first | Shelf full of teal cans glowing under string lights | A/B kept |
| 3 | Pattern interrupt | Chalk tally of ten marks on the brick wall (marks only, no numbers) | A/B kept |
| 4 | Negation | "I still don't exist. (laughs)" | backup |
| 5 | Specific pain | "Ten weeks ago this was an empty counter." | backup |

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 0-5s | Hook | 35 mm | Pull-back at 0.15 m/s for 0.75 m | NORA reaches up and switches off the pendant; warm string lights take over the shop | String lights, window black with harbor lights | {Last episode. Okay.} | <switch click at 1s> | "THE BRAND · Ep. 10 · Finale" |
| 2 | 5-12s | Look back | 50 mm | Lateral dolly left at 0.2 m/s for 1.4 m | She walks along the counter touching things from past episodes: the grinder, the notepad, the ribbon spool | Same | {Ten weeks. One counter. Zero employees.} | <boots on wood> | captions |
| 3 | 12-19s | The wall | 85 mm | Push-in at 0.1 m/s for 0.7 m | She draws a tenth chalk tally mark on the brick wall next to nine others | Same | {Same face every Saturday. That was the job.} | <chalk on brick> | captions |
| 4 | 19-26s | Product | 100 mm | Orbit 30 degrees right | Both cans on the counter under string lights, she pours ORIGINAL BLACK over ice | Warm bokeh | {Same can too. Not one letter changed.} | <tab, pour, ice> | "NORTHSHORE" lower third |
| 5 | 26-30s | CTA | 85 mm | Push-in at 0.1 m/s for 0.4 m | She raises the glass to the lens | Same | {Thanks for watching. (laughs) I'll miss Saturdays.} | <harbor bell> | End card |

## 4. References needed

- **@Creator · NORA**, **@Product · NORTHSHORE**, **@Location · shop at night** (`NORTHSHORE_shop_night.webp`: same plate, string lights added along the brick wall, pendant switchable). Props from previous episodes described in the prompt: notepad (no writing), cream ribbon spool, chalk.
- **Start frame test (free):** shot 3 tally marks: only vertical marks, no digits or words.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 season finale episode for NORTHSHORE COLD BREW, cut hard between five camera positions, all sound generated natively in sync with the picture. No music.
@Creator is the identity and wardrobe reference for NORA: a 28-year-old woman, auburn hair in a low messy bun with loose strands at the temples, pale skin with freckles across nose and cheeks, green-grey eyes, a single small silver hoop in her left ear; wearing an oatmeal chunky knit sweater with sleeves pushed to the elbow under a dark forest-green canvas apron with one chest pocket, dark jeans, worn brown leather boots. Never inherit the sheet's flat light.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: a 12 fl oz slim aluminum can, about 16 cm tall and 5.8 cm wide, about the length of an adult hand from wrist to fingertip; matte deep-teal body; a cream horizontal band around the middle third with a thin single wave line drawn in teal and the wordmark NORTHSHORE in tall condensed teal capitals; black pull tab; brushed silver rims. Two SKUs: ORIGINAL BLACK with the cream band, OAT VANILLA with a pale oat band. Never redesigned, label always facing camera when shown, no extra text.
@Location is the Northshore shop at night: red-brick back wall with warm string lights along it, reclaimed-oak counter with the burr grinder, glass cold-brew tower, a paper notepad with no writing and a spool of cream ribbon, a steel shelf full of teal cans, the multi-pane window black with small harbor lights, a black pendant lamp. Any incidental signage stays generic and unreadable.

PART 2 · SHOTS
[0-5s] Shot 1. Camera: 35mm, pull-back at 0.15 m/s for 0.75 m. NORA reaches up and switches off the pendant; the string lights take over, line 1. Cut.
[5-12s] Shot 2. Camera: 50mm, lateral dolly left at 0.2 m/s for 1.4 m. She walks along the counter touching the grinder, the notepad and the ribbon spool, line 2. Cut.
[12-19s] Shot 3. Camera: 85mm, push-in at 0.1 m/s for 0.7 m. With white chalk she draws a tenth vertical tally mark on the brick next to nine others, line 3. Cut.
[19-26s] Shot 4. Camera: 100mm, orbit 30 degrees right. Both cans on the counter under the string lights; she pours ORIGINAL BLACK over ice, line 4. Cut.
[26-30s] Shot 5. Camera: 85mm, push-in at 0.1 m/s for 0.4 m. She raises the glass toward the lens, line 5.
Dialogue, American English, verbatim, in this order:
1. "Last episode. Okay."
2. "Ten weeks. One counter. Zero employees."
3. "Same face every Saturday. That was the job."
4. "Same can too. Not one letter changed."
5. "Thanks for watching. (laughs) I'll miss Saturdays."
Sound, native: light switch click at 1s; boots on wood at 6s; chalk on brick at 14s; tab, pour and ice at 21s; a harbor bell far away at 28s. No music, no score.
Style: 35 to 100mm primes, warm string light bokeh against black windows, fine 16mm grain.
Negatives: no on-screen text, no digits or words in chalk (only vertical tally marks), no watermarks, no logos other than the product label; no extra people; the cans never change shape, band or wordmark.
Count of NORA in frame: one. Count of tally marks on the wall after shot 3: ten. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame other than the product label: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot; physics; lines under 12 words; identity and contract verbatim; tally marks counted; no music; no metrics.

## 7. Edit (CapCut)

Card "THE BRAND · Ep. 10 · Season finale". After shot 5, a 4s montage of one frame from each episode (AD003 to AD026) on the beat, labeled Ep. 1 to 9 in mono. Music: warm folk swell, 84 BPM. Fallback **G06** and **F06**. End card: "The full season breakdown: YouTube, Saturday · Want a brand world like this? DM BRIEF".

## 8. Captions

**Instagram / Facebook**
> THE BRAND, season finale. 10 weeks, 10 episodes, one woman who doesn't exist.
> Same face every Saturday. Same can. Same shop.
> It wasn't luck. It was three files: a character sheet, a product contract, a location plate.
> Full season breakdown on YouTube next Saturday.
> Want a brand world like this for your product? DM BRIEF.
> Fictional brand. Made with AI.
> #thebrand #aiads #branding #seedance #coldbrew

**TikTok**
> season finale. 10 weeks, same face, same can, same shop. fictional brand, made with AI.

**YouTube Short**
- Title: THE BRAND finale: 10 weeks with an AI creator who never changed
- Description: Sheet, contract, plate. Fictional brand, made with AI.

## 9. BD029 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD029 · screen rec · AD029` · browser tab only.
1. Open the folder with the three files (sheet, contract, plates) used since episode 1. 2. Paste the prompt; pause on the identity sentence: identical since ep1. 3. Generate; playback next to an ep1 frame.

**VO script (about 45 seconds):**
> The last episode. Ten weeks.
> Here's the whole secret, in one folder: her sheet, the can's contract, the shop plate.
> This sentence describing Nora hasn't changed one word since episode one.
> Next to episode one, same freckles, same hoop, same left ear.
> Full season breakdown on YouTube next Saturday.

**BD caption:**
> Ten episodes, one folder: how the same AI creator held for a whole season. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Series finale scene with counted props (tally marks) and fixed identity",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[CREATOR BLOCK, UNCHANGED SINCE EP1]", "[PRODUCT CONTRACT]", "[LOCATION AT NIGHT]", "[PROPS FROM PAST EPISODES]"],
  "tips": [
    "Count any repeated prop ('ten tally marks') or the model guesses.",
    "Never edit the identity sentence mid-series."
  ],
  "used_in": ["AD029", "BD029", "PD011", "YT012"],
  "public": true
}
```

Christmas week, and the AI labs are still shipping.

Four changes from this week, official sources only, each with what it means for the ads you'll make in January.

The one worth a look before the year ends: [SYNC: WV012 key slide headline, plus why]

Short post this week. Enjoy the holidays.

#AIvideo #AIads

## First comment (post it right after publishing)

Sources:
[SYNC: the 4 official links from WV012]

Every ad I made in 2026, in 60 seconds.

30 ads for fictional brands, published since October. Same rules every time: a one-line brief, a character sheet, a product contract, camera moves in numbers, and a human deciding the first 3 seconds.

Some worked better than others. Every one went out with its prompt.

If you watched any of them this year, thank you. If one made you think "I want that for my product", you know the word: BRIEF.

#AIads #AIvideo

# Captions for pieces outside the AD, YT and news series (Q4)

Edit-only pieces: no new Seedance generation. All captions in English, checked with `tem_marca_de_ia`.

## YT001-S1 · Instagram, Facebook, TikTok · Sun 11/10/2026 13:00 BRT
Source: `youtube/YT001.md`, section 7 (cut S1).
> The trick that keeps an AI face the same in every shot: a character sheet.
> Three panels. Flat grey light. No expression.
> Expressions go in the prompt, never in the sheet.
> Full tutorial on my YouTube. Prompt free at marcosmaia.ai/prompts
> Made with AI.
> #aivideo #charactersheet #aiads

## TG001 · Thanksgiving · Thu 26/11/2026 13:00 BRT · reel 30s
Edit: 1.5s from each ad posted between 26/10 and 25/11 (AD007 to AD019), cut on the beat, card at the end "Thank you for watching. Happy Thanksgiving."
> Happy Thanksgiving to everyone in the US.
> 30 days of ads in 30 seconds. Every one made for a fictional brand, every one posted with its prompt.
> Thank you for watching, voting and sending briefs.
> Made with AI.
> #thanksgiving #aiads

## RECAP001 · Wed 23/12/2026 13:00 BRT · reel 60s
Edit: 2s from each of AD001 to AD030, in order, the series name in mono in the corner.
> Every ad I made in 2026, in 60 seconds.
> 30 ads for fictional brands since October. One-line brief, character sheet, product contract, camera in numbers.
> Which one was your favorite? Tell me the brand name in the comments.
> Fictional brands. Made with AI.
> #aiads #yearinreview #seedance

# AD030 · ONE BRIEF #6 · SALTLINE ("Christmas at the beach": December is summer in Brazil)

- **Post:** Mon 21/12/2026 · Instagram, TikTok and Facebook 13:00 BRT · YouTube Short 16:00 BRT
- **Seedance budget:** 1 of 10 Seedance 2.5 x 30s for December 2026 (slot 10)
- **Format:** 9:16 · 30s · native sound, no music in the generation
- **Linked:** BD030 · PD012 · YT013 · LinkedIn LI057
- Fictional brand. Spec ad. AI-generated content disclosed. No medical or protection claims beyond "SPF 50" printed on the label.

---

## 1. Brief

```xml
<brief>
  <perfil>@marcosmaia.ai. Goal: holiday reach with a twist; brands that sell in more than one country.</perfil>
  <publico>DTC brands with international customers: "My holiday ads only work in the snow."</publico>
  <tese>The look of a holiday depends on where the customer lives; in Brazil, Christmas is a beach day.</tese>
  <numeros_permitidos>"SPF 50" only as printed on the label</numeros_permitidos>
  <proibido>No skin cancer, burn or protection claims, no "dermatologist recommended", no children, no real brands, no Santa costume, no dashes, no AI clichés.</proibido>
  <ativos>@Creator = MIA; @Product = SALTLINE tube contract; @Location = Brazilian beach at 9 am</ativos>
  <modelo>Seedance 2.5 · 30s · 9:16</modelo>
</brief>
```

## 2. Hooks

| # | Formula | Hook | Status |
|---|---|---|---|
| 1 | Pattern interrupt | Tiny Christmas tree ornament hanging from a beach umbrella spoke, waves behind; MIA: "Merry Christmas from 30 degrees." | rejected: temperature is a number we can't verify for the day |
| 1b | Pattern interrupt | Same image; MIA: "Merry Christmas. From the beach." | **CHOSEN** |
| 2 | Negation | "No snow here. Just sunscreen." | A/B kept |
| 3 | Result first | Footprints in sand and a red ribbon on a cooler | A/B kept |
| 4 | Specific pain | "Christmas ads never look like my Christmas." | backup |
| 5 | In medias res | MIA already applying sunscreen, festive earrings | backup |

## 3. Beat sheet and shot list

| Shot | Time | Function | Lens | Camera (one move) | Action | Light | Dialogue | Sound | On-screen text (edit) |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 0-5s | Hook | 50 mm | Push-in at 0.15 m/s for 0.75 m | A small red glass ornament hangs from a beach umbrella spoke; MIA leans into frame under the umbrella | Bright 9 am sun, turquoise sea | {Merry Christmas. From the beach.} | <waves, ornament tinkle> | brief card before (edit) |
| 2 | 5-11s | Problem | 35 mm | Lateral dolly right at 0.3 m/s for 1.8 m | MIA walks along the waterline, squints at the sun, shades her eyes | Hard sun, sparkle on water | {December here is, um, summer. Every year.} | <waves, distant beach chatter> | captions |
| 3 | 11-18s | Product | 85 mm | Push-in at 0.1 m/s for 0.7 m | Under the umbrella she squeezes a line of sunscreen onto the back of her hand, label to camera | Soft shade, warm bounce from sand | {So my holiday ritual is this.} | <tube squeeze> | "SALTLINE" lower third |
| 4 | 18-25s | Use | 50 mm | Arc left 20 degrees | She smooths it on her shoulder, it blends in clear, she laughs as a wave reaches her feet | Sun | {Clear on the skin. No white face in the photos.} | <wave rush> | captions |
| 5 | 25-30s | CTA | 85 mm | Locked-off | She holds the tube up beside her face, the ornament in the background, looks into the lens | Sun | {Saltline. Pack it with the gifts.} | <gulls> | End card |

Note on line 4: "clear on the skin" describes the product as defined in the contract (mineral, clear finish), not a protection claim.

## 4. References needed

- **@Creator · MIA** (locked wardrobe: open light-blue shirt over the cream tank, rolled black trousers at the waterline is acceptable as a prop note; no swimsuit needed).
- **@Product · SALTLINE** `SALTLINE_contract_sheet.webp`: "Product contract sheet on flat 18% grey, five views: front, side, back, held in one adult hand, next to a coffee mug for scale. A 100 ml soft squeeze tube in matte sand color with a white flip cap, a thin coral horizontal stripe near the top, the wordmark SALTLINE in white condensed capitals and the line MINERAL SPF 50 in small white type beneath. Flat light, no other text."
- **@Location · Brazilian beach** `AD030_beach_9am.webp`: "Empty wide Brazilian beach at 9 am in summer, vertical 9:16, turquoise water, light sand, one white umbrella with a small red glass ornament hanging from a spoke, green hills at the end of the bay. No people in focus, no text."
- **Start frame test (free):** shot 3 hand close to check the label and the line of cream.

## 5. Seedance 2.5 prompt

```
PART 1 · WORLD
A 30-second 9:16 direct-response holiday ad for SALTLINE mineral sunscreen, set on a Brazilian beach during Christmas week, which is summer there, cut hard between five camera positions, all sound generated natively in sync with the picture. No music.
@Creator is the identity and wardrobe reference for MIA: a 30-year-old woman, shoulder-length dark brown hair with curtain bangs, light olive skin with a few freckles on the nose, small gold stud earrings; wearing an open oversized light-blue cotton shirt over a cream ribbed tank, high-waisted straight black trousers rolled to the calf, barefoot on the sand. Never inherit the sheet's flat light.
@Product is the exact product. PRODUCT CONTRACT, non-negotiable: a 100 ml soft squeeze tube in matte sand color, about the length of an adult hand, white flip cap, a thin coral stripe near the top, the wordmark SALTLINE in white condensed capitals and the line MINERAL SPF 50 in small white type beneath. The cream is white in the tube and blends clear on skin. Never redesigned, label always facing camera when shown, no extra text.
@Location is the layout reference: wide Brazilian beach at 9 am, turquoise water, light sand, one white umbrella with a small red glass Christmas ornament hanging from a spoke, green hills at the end of the bay. People far away appear only as tiny out-of-focus shapes. Any incidental signage stays generic and unreadable.

PART 2 · SHOTS
[0-5s] Shot 1. Camera: 50mm, push-in at 0.15 m/s for 0.75 m. The red ornament hangs from the umbrella spoke; MIA leans into frame under the umbrella, line 1. Cut.
[5-11s] Shot 2. Camera: 35mm, lateral dolly right at 0.3 m/s for 1.8 m. She walks along the waterline and shades her eyes from the sun, line 2. Cut.
[11-18s] Shot 3. Camera: 85mm, push-in at 0.1 m/s for 0.7 m. Under the umbrella she squeezes a line of cream onto the back of her hand, label to camera, line 3. Cut.
[18-25s] Shot 4. Camera: 50mm, arc left 20 degrees. She smooths it on her shoulder until it disappears clear, then laughs as a wave reaches her feet, line 4. Cut.
[25-30s] Shot 5. Camera: 85mm, locked-off. She holds the tube beside her face, the ornament behind her, and looks into the lens, line 5.
Dialogue, American English, verbatim, in this order:
1. "Merry Christmas. From the beach."
2. "December here is, um, summer. Every year."
3. "So my holiday ritual is this."
4. "Clear on the skin. No white face in the photos."
5. "Saltline. Pack it with the gifts."
Sound, native: waves and a tiny ornament tinkle at 1s; distant beach chatter at 7s; tube squeeze at 13s; a wave rushing in at 22s; gulls at 28s. No music, no score.
Style: 35 to 85mm primes, bright tropical morning sun, crisp turquoise, warm skin, fine 35mm grain.
Negatives: no on-screen text, no watermarks, no logos other than the product label; no Santa, no costumes; no children; no extra people in focus or looking into the lens; the tube never changes shape, color or label; no medical, burn or protection claims.
Count of MIA in frame: one. Count of bystanders looking into the lens: zero. Count of letters, words or signboards anywhere in frame other than the product label: zero.
```

## 6. Pre-generation checklist

- [x] One move per shot; physics (squeeze, smooth, wave at feet); lines under 12 words; identity and contract verbatim.
- [x] No unverifiable temperature (hook 1 replaced by 1b); no protection claims; no music; text in edit.

## 7. Edit (CapCut)

1. **0.0-2.0s brief card** over **E01** (sunrise over a Brazilian beach): "Christmas ad for my sunscreen brand. It's summer here." Kicker "ONE BRIEF #6".
2. Shots 1 to 5. Fallback inserts **E04** (drone over tropical beach), **E05** (bare feet in shallow water).
3. Music: bossa nova guitar with light percussion, 110 BPM. Captions Pop on "beach", "summer", "clear".
4. End card "Prompts free at marcosmaia.ai/prompts · DM BRIEF".

## 8. Captions

**Instagram / Facebook**
> A Christmas ad with zero snow in it.
> In Brazil, December is summer. Christmas week is a beach week.
> If you sell in more than one country, your holiday ad probably needs more than one version.
> One ornament on an umbrella was enough to say "Christmas".
> DM BRIEF and I'll make you one free hook in 24h.
> Fictional brand. Made with AI.
> #christmas #brazil #aiads #seedance #skincare

**TikTok**
> christmas ad, zero snow. in brazil december is beach season. fictional brand, made with AI.

**YouTube Short**
- Title: A Christmas ad with no snow (it's summer in Brazil)
- Description: Holidays look different by country. Fictional brand, made with AI.

## 9. BD030 · Build With Me (ClickUp Clips shot list)

- **ClickUp task:** `BD030 · screen rec · AD030` · browser tab only.
1. Paste; pause on the location line with the single ornament. 2. Pause on the Negatives (no protection claims). 3. Generate; playback.

**VO script (about 40 seconds):**
> The last ad of the year. Christmas, at the beach.
> I live in Brazil. December is summer here.
> One detail tells the viewer it's Christmas: a red ornament on an umbrella. That's all it needs.
> And sunscreen has rules. No protection claims. The label says SPF 50 and that's where it stays.
> Full prompt free on my site.

**BD caption:**
> One prop to set the holiday, and a negatives line for skincare rules. Full prompt free at marcosmaia.ai/prompts

## 10. Prompt library and PD

```json
{
  "id": "PL-xxxx",
  "title": "Southern hemisphere holiday ad: one prop sets the season",
  "category": "ad-30s",
  "tool": "Seedance 2.5",
  "aspect": "9:16",
  "duration_s": 30,
  "variables": ["[CREATOR BLOCK]", "[PRODUCT CONTRACT]", "[HOLIDAY PROP]", "[LOCAL SEASON SETTING]"],
  "tips": [
    "One holiday prop beats a set full of decorations; the model overdecorates otherwise.",
    "Skincare: keep claims on the label, out of the dialogue."
  ],
  "used_in": ["AD030", "BD030", "PD012", "YT013"],
  "public": true
}
```

Christmas Eve in Brazil is summer.

When people in the US picture Christmas, they picture snow. Here it's beach weather, so this week's ad for a fictional sunscreen brand was set on the sand in December, and it made complete sense to everyone around me.

A small creative lesson in that: the "obvious" look of a holiday depends on where your customer lives. If you sell to more than one country, your holiday ads probably need more than one version.

Merry Christmas from Brazil. Back with the last news of the year on Tuesday.

# PD012 · An original jingle with lyrics

Série: PD · Semana de 2026-12-21 · Sugestão: 2026-12-22 (Tue)
Redes: instagram, facebook, linkedin, tiktok

## Instagram · Facebook · LinkedIn

A small shop with its own jingle. Written, sung and lip-synced in one generation.

Describe the tempo and the arrangement, then write the lyrics line by line in the language they will be sung in.

Swipe for the structure. The variables in gold are the only parts you change.

Full prompt, free, no email: marcosmaia.ai/prompts (PL-0017).
Save this post for your next generation. Want it done for your brand? DM BRIEF.

#aiprompts #seedance #aivideo #promptengineering #adcreative #ugcads #aifilmmaking

## TikTok

**Title:** an original jingle with lyrics

A small shop with its own jingle. Written, sung and lip-synced in one generation.

Describe the tempo and the arrangement, then write the lyrics line by line in the language they will be sung in.

Swipe for the structure. The variables in gold are the only parts you change.

Full prompt, free, no email: marcosmaia.ai/prompts (PL-0017).
Save this post for your next generation. Want it done for your brand? DM BRIEF.

#aiprompts #aivideo #seedance #learnontiktok

# PD012 · An original jingle with lyrics

Série: PD · Semana de 2026-12-21 · Sugestão: 2026-12-22 (Tue)
Redes: instagram, facebook, linkedin, tiktok

## Instagram · Facebook · LinkedIn

A small shop with its own jingle. Written, sung and lip-synced in one generation.

Describe the tempo and the arrangement, then write the lyrics line by line in the language they will be sung in.

Swipe for the structure. The variables in gold are the only parts you change.

Full prompt, free, no email: marcosmaia.ai/prompts (PL-0017).
Save this post for your next generation. Want it done for your brand? DM BRIEF.

#aiprompts #seedance #aivideo #promptengineering #adcreative #ugcads #aifilmmaking

## TikTok

**Title:** an original jingle with lyrics

A small shop with its own jingle. Written, sung and lip-synced in one generation.

Describe the tempo and the arrangement, then write the lyrics line by line in the language they will be sung in.

Swipe for the structure. The variables in gold are the only parts you change.

Full prompt, free, no email: marcosmaia.ai/prompts (PL-0017).
Save this post for your next generation. Want it done for your brand? DM BRIEF.

#aiprompts #aivideo #seedance #learnontiktok

Merry Christmas.

No ad today, no prompt, no AI. Just a real photo from today and a thank you for following along this quarter.

See you Monday.

# Captions for pieces outside the AD, YT and news series (Q4)

Edit-only pieces: no new Seedance generation. All captions in English, checked with `tem_marca_de_ia`.

## YT001-S1 · Instagram, Facebook, TikTok · Sun 11/10/2026 13:00 BRT
Source: `youtube/YT001.md`, section 7 (cut S1).
> The trick that keeps an AI face the same in every shot: a character sheet.
> Three panels. Flat grey light. No expression.
> Expressions go in the prompt, never in the sheet.
> Full tutorial on my YouTube. Prompt free at marcosmaia.ai/prompts
> Made with AI.
> #aivideo #charactersheet #aiads

## TG001 · Thanksgiving · Thu 26/11/2026 13:00 BRT · reel 30s
Edit: 1.5s from each ad posted between 26/10 and 25/11 (AD007 to AD019), cut on the beat, card at the end "Thank you for watching. Happy Thanksgiving."
> Happy Thanksgiving to everyone in the US.
> 30 days of ads in 30 seconds. Every one made for a fictional brand, every one posted with its prompt.
> Thank you for watching, voting and sending briefs.
> Made with AI.
> #thanksgiving #aiads

## RECAP001 · Wed 23/12/2026 13:00 BRT · reel 60s
Edit: 2s from each of AD001 to AD030, in order, the series name in mono in the corner.
> Every ad I made in 2026, in 60 seconds.
> 30 ads for fictional brands since October. One-line brief, character sheet, product contract, camera in numbers.
> Which one was your favorite? Tell me the brand name in the comments.
> Fictional brands. Made with AI.
> #aiads #yearinreview #seedance

## REAL001 · Christmas · Fri 25/12/2026 13:00 BRT · static (real photo, no AI)
Owner: Marcos (one real photo from the day, beach or home, solo; family only if he chooses and never generated).
> Merry Christmas from Brazil, where December is summer.
> No ad today. Thank you for following along this year.

# YT012 · I built a fictional brand in 10 weeks with AI (THE BRAND, full season)

| Field | Value |
|---|---|
| Publish | Sat 26/12/2026 11:00 BRT · YouTube long video, 10 to 15 min, 16:9 |
| Target length | 14:00 |
| Linked ADs | AD003, AD006, AD010, AD012, AD015, AD018, AD020, AD023, AD026, AD029 (THE BRAND ep1 to ep10) and their BD clips |
| Seedance use | zero new Seedance: reuses the 10 episodes |
| Playlists | DIRECTOR'S CUT + THE BRAND |
| isAiGeneratedContent | true |
| Talking head | 15 Veo blocks of 8s, 2:00 |

**Numbers rule:** Northshore has no real ad account. No sales, no ROAS, no follower counts. The only numbers are facts of the series: 10 episodes, 10 weeks, 1 creator, 1 product, 1 location.

## 1. Title options

- **Main (54 chars):** I built a fictional brand in 10 weeks with AI
- Alt 1: Same AI creator for 10 episodes: how I kept her consistent
- Alt 2: THE BRAND: a full season of AI ads, explained

## 2. Thumbnail brief

- **Expression and pose:** Marcos STUDIO, holding a plain teal can (prop) and looking at a frame of NORA beside him, amused.
- **Display words:** SHE DOESN'T EXIST. Pop word: **EXIST**.
- **Beside him:** a 2 by 5 grid of NORA frames, one per episode, same face in all.
- Background Screen. Monogram corner.

Image prompt:
```
Use the attached sheet (Marcos BASE v3) as the absolute identity reference. Wardrobe: plain black button-up, sleeves rolled below the elbow. Dark walnut desk, deep navy wall. He holds a plain unlabeled matte teal slim can, turned toward the right side of the frame with an amused half-smile, as if looking at someone beside him. Warm golden key at 45 degrees from the left, thin blue rim. Photoreal, 85mm. Right half clean for a grid of frames. No text, no logos.
```

## 3. Script outline

**TH set:** Flow, Veo, BASE v3 + STUDIO, same desk and framing.

### 0:00-0:20 · RESULT FIRST
Ten one-second shots of NORA, one per episode, then the finale toast.

### 0:20-0:52 · TALKING HEAD
- **TH1** "Ten weeks ago I invented a cold brew brand and a founder named Nora." *Extend*
- **TH2** "Every Saturday, one episode. Same face, same can, same shop." *Extend*
- **TH3** "Today, the whole season: what worked, what broke, and the three files behind it." *Extend*
- **TH4** "No fake sales numbers. The brand isn't real, so neither are its results."

### 0:52-3:00 · STEP 1 · THE THREE FILES
- **On-screen title:** STEP 1 · SHEET, CONTRACT, PLATE
- **Screen recording:** BD029 (the folder with NORA's sheet, the can contract and the shop plates).
- **VO:** "Everything rests on three files. Nora's character sheet: three panels, flat grey light, no expression. The can's contract: size against a hand, the band, one wave line, one wordmark. The shop plate: brick, oak counter, steel shelf, the window. Every prompt of the season starts with those three, and with the same identity sentence, word for word."

### 3:00-5:20 · STEP 2 · THE ARC
- **On-screen title:** STEP 2 · TEN EPISODES
- **Screen recording:** a timeline with one frame per episode and its title.
- **VO:** "Day one. Casting a face that doesn't exist. The product shot. The first ad. The flop. Twenty variants. Black Friday weekend. Three decisions. The holiday campaign. The finale. A series needs a reason to come back next week. Here the reason was simple: what's she going to try now?"

### 5:20-5:36 · TALKING HEAD
- **TH5** "The hardest episode wasn't the holiday one with three places." *Extend*
- **TH6** "It was the flop. Telling a failure without inventing a single number."

### 5:36-7:30 · STEP 3 · STORY WITHOUT FAKE METRICS
- **On-screen title:** STEP 3 · LESSONS AS DECISIONS
- **Screen recording:** BD015 and BD023.
- **VO:** "In episode five the first ad flops. No dashboard, no fake chart. The laptop stays closed and the reason is told as a story: people saw a dock and scrolled before the coffee appeared. In episode eight the lessons are decisions, not results. Keep the hiss. Cut the scenery. Make the next ad for the gift buyer."

### 7:30-9:30 · STEP 4 · CONSISTENCY ACROSS PLACES AND FORMATS
- **On-screen title:** STEP 4 · THE STRESS TESTS
- **Screen recording:** BD012 (phone realism on the dock) and BD026 (three scenes in one generation).
- **VO:** "Two episodes tested the system on purpose. Episode four: a selfie UGC ad on the dock, phone shake and autofocus included. Episode nine: shop, snowy dock and kitchen in one generation, each scene at least six seconds. Same face both times, because nothing in the identity changed."

### 9:30-11:00 · FAILURE · WHAT BROKE THIS SEASON
- **On-screen title:** THIS ONE FAILED
- **Screen recording:** the real discarded takes and start frames from the season (product shot tests from ep3, SKU mix-up from ep8, any face drift).
- **What went wrong / why / fix:** filled from the real BD material: drifting can (fixed with the contract and start frames), swapped bands between flavors (fixed by naming the SKU in every shot), any take with a drifted face (discarded whole, never patched).
- **VO:** "Here's everything I threw away this season. The rule never changed: a take with a drifted face goes in the bin, not into the edit."

### 11:00-12:00 · STEP 5 · WHAT THIS MEANS FOR A REAL BRAND
- **On-screen title:** STEP 5 · FOR YOUR BRAND
- **VO:** "A real brand gets the same three files: your founder or a cast creator, your real product photographed for the contract, your real store or a plate. Then a season can run every week without anyone wondering if it's the same person."

### 12:00-13:00 · CLOSING TALKING HEAD
- **TH7** "Ten episodes, one creator who doesn't exist, and a can that never changed." *Extend*
- **TH8** "Sheet, contract, plate. And one identity sentence you never edit." *Extend*
- **TH9** "Tell failures as decisions. Never fake a number for a story." *Extend*
- **TH10** "Throw away any take that drifts. Don't patch it." *Extend*
- **TH11** "Every prompt from this season is free at marcosmaia.ai/prompts." *Extend*
- **TH12** "Want a brand world like this for your product? DM me BRIEF." *Extend*
- **TH13** "Next Saturday: planning a whole quarter of ads in one day." *Extend*
- **TH14** "Thank you for watching Nora this season." *Extend*
- **TH15** "She says thanks too. In her way."

## 4. Chapters

0:00 Ten episodes in ten seconds · 0:20 THE BRAND · 0:52 Sheet, contract, plate · 3:00 The arc · 5:36 Story without fake metrics · 7:30 The stress tests · 9:30 What broke · 11:00 For your brand · 12:00 Recap

## 5. Description

```
Ten weeks, ten episodes, one AI founder named Nora who never existed, and a cold brew can that never changed. The full season of THE BRAND, the three files behind it, and everything I threw away.

Chapters
0:00 Ten episodes in ten seconds
0:20 THE BRAND
0:52 Sheet, contract, plate
3:00 The arc
5:36 Story without fake metrics
7:30 The stress tests
9:30 What broke
11:00 For your brand
12:00 Recap

Northshore Cold Brew is a fictional brand. No sales or performance data is shown because none exists.
Prompts free at marcosmaia.ai/prompts
DM BRIEF on Instagram @marcosmaia.ai or WhatsApp wa.me/5511996129444?text=BRIEF

Contains AI-generated content.
#AIvideo #Branding #AIads
```

## 6. Production checklist

| Who | What | Due |
|---|---|---|
| Marcos | Approve the list of discarded takes to show; no new recording needed | Wed 23/12 (light week) |
| Claude | 15 TH blocks (about 300 credits), season timeline graphic, edit, thumbnail | Wed 23/12 |

## 7. Three Shorts cuts

| Code | In/out | Hook on screen | Caption | Shorts title |
|---|---|---|---|---|
| YT012-S1 | 0:52-3:00 | Three files, ten episodes | the whole secret of a consistent AI creator, in one folder. | How I kept an AI creator consistent for 10 weeks |
| YT012-S2 | 5:36-7:30 | A flop with no fake numbers | how to tell a failure without inventing a chart. | Telling a story without fake metrics |
| YT012-S3 | 9:30-11:00 | Everything I threw away | a drifted take goes in the bin, never in the edit. | The AI takes I threw away this season |

# ST012 · No actors, no location, one brief (Nutronyca)

Série: ST · Semana de 2026-12-21 · Sugestão: 2026-12-24 (Thu)
Redes: instagram, facebook, linkedin, tiktok

## Instagram · Facebook · LinkedIn

No actors. No location. One brief.

A narrated AI ad film for Nutronyca, a supplement brand. The brief carried the story; the AI carried the production.

The brief is the part most brands skip. It is also the part that decides if the ad works.

DM BRIEF.

#aiads #adcreative #aivideo #mediabuyer #ugcads #performancemarketing

## TikTok

**Title:** no actors no location one brief

No actors. No location. One brief.

A narrated AI ad film for Nutronyca, a supplement brand. The brief carried the story; the AI carried the production.

The brief is the part most brands skip. It is also the part that decides if the ad works.

DM BRIEF.

#aiads #aivideo #marketingtips #learnontiktok

# ST012 · No actors, no location, one brief (Nutronyca)

Série: ST · Semana de 2026-12-21 · Sugestão: 2026-12-24 (Thu)
Redes: instagram, facebook, linkedin, tiktok

## Instagram · Facebook · LinkedIn

No actors. No location. One brief.

A narrated AI ad film for Nutronyca, a supplement brand. The brief carried the story; the AI carried the production.

The brief is the part most brands skip. It is also the part that decides if the ad works.

DM BRIEF.

#aiads #adcreative #aivideo #mediabuyer #ugcads #performancemarketing

## TikTok

**Title:** no actors no location one brief

No actors. No location. One brief.

A narrated AI ad film for Nutronyca, a supplement brand. The brief carried the story; the AI carried the production.

The brief is the part most brands skip. It is also the part that decides if the ad works.

DM BRIEF.

#aiads #aivideo #marketingtips #learnontiktok

# YT012 · I built a fictional brand in 10 weeks with AI (THE BRAND, full season)

| Field | Value |
|---|---|
| Publish | Sat 26/12/2026 11:00 BRT · YouTube long video, 10 to 15 min, 16:9 |
| Target length | 14:00 |
| Linked ADs | AD003, AD006, AD010, AD012, AD015, AD018, AD020, AD023, AD026, AD029 (THE BRAND ep1 to ep10) and their BD clips |
| Seedance use | zero new Seedance: reuses the 10 episodes |
| Playlists | DIRECTOR'S CUT + THE BRAND |
| isAiGeneratedContent | true |
| Talking head | 15 Veo blocks of 8s, 2:00 |

**Numbers rule:** Northshore has no real ad account. No sales, no ROAS, no follower counts. The only numbers are facts of the series: 10 episodes, 10 weeks, 1 creator, 1 product, 1 location.

## 1. Title options

- **Main (54 chars):** I built a fictional brand in 10 weeks with AI
- Alt 1: Same AI creator for 10 episodes: how I kept her consistent
- Alt 2: THE BRAND: a full season of AI ads, explained

## 2. Thumbnail brief

- **Expression and pose:** Marcos STUDIO, holding a plain teal can (prop) and looking at a frame of NORA beside him, amused.
- **Display words:** SHE DOESN'T EXIST. Pop word: **EXIST**.
- **Beside him:** a 2 by 5 grid of NORA frames, one per episode, same face in all.
- Background Screen. Monogram corner.

Image prompt:
```
Use the attached sheet (Marcos BASE v3) as the absolute identity reference. Wardrobe: plain black button-up, sleeves rolled below the elbow. Dark walnut desk, deep navy wall. He holds a plain unlabeled matte teal slim can, turned toward the right side of the frame with an amused half-smile, as if looking at someone beside him. Warm golden key at 45 degrees from the left, thin blue rim. Photoreal, 85mm. Right half clean for a grid of frames. No text, no logos.
```

## 3. Script outline

**TH set:** Flow, Veo, BASE v3 + STUDIO, same desk and framing.

### 0:00-0:20 · RESULT FIRST
Ten one-second shots of NORA, one per episode, then the finale toast.

### 0:20-0:52 · TALKING HEAD
- **TH1** "Ten weeks ago I invented a cold brew brand and a founder named Nora." *Extend*
- **TH2** "Every Saturday, one episode. Same face, same can, same shop." *Extend*
- **TH3** "Today, the whole season: what worked, what broke, and the three files behind it." *Extend*
- **TH4** "No fake sales numbers. The brand isn't real, so neither are its results."

### 0:52-3:00 · STEP 1 · THE THREE FILES
- **On-screen title:** STEP 1 · SHEET, CONTRACT, PLATE
- **Screen recording:** BD029 (the folder with NORA's sheet, the can contract and the shop plates).
- **VO:** "Everything rests on three files. Nora's character sheet: three panels, flat grey light, no expression. The can's contract: size against a hand, the band, one wave line, one wordmark. The shop plate: brick, oak counter, steel shelf, the window. Every prompt of the season starts with those three, and with the same identity sentence, word for word."

### 3:00-5:20 · STEP 2 · THE ARC
- **On-screen title:** STEP 2 · TEN EPISODES
- **Screen recording:** a timeline with one frame per episode and its title.
- **VO:** "Day one. Casting a face that doesn't exist. The product shot. The first ad. The flop. Twenty variants. Black Friday weekend. Three decisions. The holiday campaign. The finale. A series needs a reason to come back next week. Here the reason was simple: what's she going to try now?"

### 5:20-5:36 · TALKING HEAD
- **TH5** "The hardest episode wasn't the holiday one with three places." *Extend*
- **TH6** "It was the flop. Telling a failure without inventing a single number."

### 5:36-7:30 · STEP 3 · STORY WITHOUT FAKE METRICS
- **On-screen title:** STEP 3 · LESSONS AS DECISIONS
- **Screen recording:** BD015 and BD023.
- **VO:** "In episode five the first ad flops. No dashboard, no fake chart. The laptop stays closed and the reason is told as a story: people saw a dock and scrolled before the coffee appeared. In episode eight the lessons are decisions, not results. Keep the hiss. Cut the scenery. Make the next ad for the gift buyer."

### 7:30-9:30 · STEP 4 · CONSISTENCY ACROSS PLACES AND FORMATS
- **On-screen title:** STEP 4 · THE STRESS TESTS
- **Screen recording:** BD012 (phone realism on the dock) and BD026 (three scenes in one generation).
- **VO:** "Two episodes tested the system on purpose. Episode four: a selfie UGC ad on the dock, phone shake and autofocus included. Episode nine: shop, snowy dock and kitchen in one generation, each scene at least six seconds. Same face both times, because nothing in the identity changed."

### 9:30-11:00 · FAILURE · WHAT BROKE THIS SEASON
- **On-screen title:** THIS ONE FAILED
- **Screen recording:** the real discarded takes and start frames from the season (product shot tests from ep3, SKU mix-up from ep8, any face drift).
- **What went wrong / why / fix:** filled from the real BD material: drifting can (fixed with the contract and start frames), swapped bands between flavors (fixed by naming the SKU in every shot), any take with a drifted face (discarded whole, never patched).
- **VO:** "Here's everything I threw away this season. The rule never changed: a take with a drifted face goes in the bin, not into the edit."

### 11:00-12:00 · STEP 5 · WHAT THIS MEANS FOR A REAL BRAND
- **On-screen title:** STEP 5 · FOR YOUR BRAND
- **VO:** "A real brand gets the same three files: your founder or a cast creator, your real product photographed for the contract, your real store or a plate. Then a season can run every week without anyone wondering if it's the same person."

### 12:00-13:00 · CLOSING TALKING HEAD
- **TH7** "Ten episodes, one creator who doesn't exist, and a can that never changed." *Extend*
- **TH8** "Sheet, contract, plate. And one identity sentence you never edit." *Extend*
- **TH9** "Tell failures as decisions. Never fake a number for a story." *Extend*
- **TH10** "Throw away any take that drifts. Don't patch it." *Extend*
- **TH11** "Every prompt from this season is free at marcosmaia.ai/prompts." *Extend*
- **TH12** "Want a brand world like this for your product? DM me BRIEF." *Extend*
- **TH13** "Next Saturday: planning a whole quarter of ads in one day." *Extend*
- **TH14** "Thank you for watching Nora this season." *Extend*
- **TH15** "She says thanks too. In her way."

## 4. Chapters

0:00 Ten episodes in ten seconds · 0:20 THE BRAND · 0:52 Sheet, contract, plate · 3:00 The arc · 5:36 Story without fake metrics · 7:30 The stress tests · 9:30 What broke · 11:00 For your brand · 12:00 Recap

## 5. Description

```
Ten weeks, ten episodes, one AI founder named Nora who never existed, and a cold brew can that never changed. The full season of THE BRAND, the three files behind it, and everything I threw away.

Chapters
0:00 Ten episodes in ten seconds
0:20 THE BRAND
0:52 Sheet, contract, plate
3:00 The arc
5:36 Story without fake metrics
7:30 The stress tests
9:30 What broke
11:00 For your brand
12:00 Recap

Northshore Cold Brew is a fictional brand. No sales or performance data is shown because none exists.
Prompts free at marcosmaia.ai/prompts
DM BRIEF on Instagram @marcosmaia.ai or WhatsApp wa.me/5511996129444?text=BRIEF

Contains AI-generated content.
#AIvideo #Branding #AIads
```

## 6. Production checklist

| Who | What | Due |
|---|---|---|
| Marcos | Approve the list of discarded takes to show; no new recording needed | Wed 23/12 (light week) |
| Claude | 15 TH blocks (about 300 credits), season timeline graphic, edit, thumbnail | Wed 23/12 |

## 7. Three Shorts cuts

| Code | In/out | Hook on screen | Caption | Shorts title |
|---|---|---|---|---|
| YT012-S1 | 0:52-3:00 | Three files, ten episodes | the whole secret of a consistent AI creator, in one folder. | How I kept an AI creator consistent for 10 weeks |
| YT012-S2 | 5:36-7:30 | A flop with no fake numbers | how to tell a failure without inventing a chart. | Telling a story without fake metrics |
| YT012-S3 | 9:30-11:00 | Everything I threw away | a drifted take goes in the bin, never in the edit. | The AI takes I threw away this season |

# YT012 · I built a fictional brand in 10 weeks with AI (THE BRAND, full season)

| Field | Value |
|---|---|
| Publish | Sat 26/12/2026 11:00 BRT · YouTube long video, 10 to 15 min, 16:9 |
| Target length | 14:00 |
| Linked ADs | AD003, AD006, AD010, AD012, AD015, AD018, AD020, AD023, AD026, AD029 (THE BRAND ep1 to ep10) and their BD clips |
| Seedance use | zero new Seedance: reuses the 10 episodes |
| Playlists | DIRECTOR'S CUT + THE BRAND |
| isAiGeneratedContent | true |
| Talking head | 15 Veo blocks of 8s, 2:00 |

**Numbers rule:** Northshore has no real ad account. No sales, no ROAS, no follower counts. The only numbers are facts of the series: 10 episodes, 10 weeks, 1 creator, 1 product, 1 location.

## 1. Title options

- **Main (54 chars):** I built a fictional brand in 10 weeks with AI
- Alt 1: Same AI creator for 10 episodes: how I kept her consistent
- Alt 2: THE BRAND: a full season of AI ads, explained

## 2. Thumbnail brief

- **Expression and pose:** Marcos STUDIO, holding a plain teal can (prop) and looking at a frame of NORA beside him, amused.
- **Display words:** SHE DOESN'T EXIST. Pop word: **EXIST**.
- **Beside him:** a 2 by 5 grid of NORA frames, one per episode, same face in all.
- Background Screen. Monogram corner.

Image prompt:
```
Use the attached sheet (Marcos BASE v3) as the absolute identity reference. Wardrobe: plain black button-up, sleeves rolled below the elbow. Dark walnut desk, deep navy wall. He holds a plain unlabeled matte teal slim can, turned toward the right side of the frame with an amused half-smile, as if looking at someone beside him. Warm golden key at 45 degrees from the left, thin blue rim. Photoreal, 85mm. Right half clean for a grid of frames. No text, no logos.
```

## 3. Script outline

**TH set:** Flow, Veo, BASE v3 + STUDIO, same desk and framing.

### 0:00-0:20 · RESULT FIRST
Ten one-second shots of NORA, one per episode, then the finale toast.

### 0:20-0:52 · TALKING HEAD
- **TH1** "Ten weeks ago I invented a cold brew brand and a founder named Nora." *Extend*
- **TH2** "Every Saturday, one episode. Same face, same can, same shop." *Extend*
- **TH3** "Today, the whole season: what worked, what broke, and the three files behind it." *Extend*
- **TH4** "No fake sales numbers. The brand isn't real, so neither are its results."

### 0:52-3:00 · STEP 1 · THE THREE FILES
- **On-screen title:** STEP 1 · SHEET, CONTRACT, PLATE
- **Screen recording:** BD029 (the folder with NORA's sheet, the can contract and the shop plates).
- **VO:** "Everything rests on three files. Nora's character sheet: three panels, flat grey light, no expression. The can's contract: size against a hand, the band, one wave line, one wordmark. The shop plate: brick, oak counter, steel shelf, the window. Every prompt of the season starts with those three, and with the same identity sentence, word for word."

### 3:00-5:20 · STEP 2 · THE ARC
- **On-screen title:** STEP 2 · TEN EPISODES
- **Screen recording:** a timeline with one frame per episode and its title.
- **VO:** "Day one. Casting a face that doesn't exist. The product shot. The first ad. The flop. Twenty variants. Black Friday weekend. Three decisions. The holiday campaign. The finale. A series needs a reason to come back next week. Here the reason was simple: what's she going to try now?"

### 5:20-5:36 · TALKING HEAD
- **TH5** "The hardest episode wasn't the holiday one with three places." *Extend*
- **TH6** "It was the flop. Telling a failure without inventing a single number."

### 5:36-7:30 · STEP 3 · STORY WITHOUT FAKE METRICS
- **On-screen title:** STEP 3 · LESSONS AS DECISIONS
- **Screen recording:** BD015 and BD023.
- **VO:** "In episode five the first ad flops. No dashboard, no fake chart. The laptop stays closed and the reason is told as a story: people saw a dock and scrolled before the coffee appeared. In episode eight the lessons are decisions, not results. Keep the hiss. Cut the scenery. Make the next ad for the gift buyer."

### 7:30-9:30 · STEP 4 · CONSISTENCY ACROSS PLACES AND FORMATS
- **On-screen title:** STEP 4 · THE STRESS TESTS
- **Screen recording:** BD012 (phone realism on the dock) and BD026 (three scenes in one generation).
- **VO:** "Two episodes tested the system on purpose. Episode four: a selfie UGC ad on the dock, phone shake and autofocus included. Episode nine: shop, snowy dock and kitchen in one generation, each scene at least six seconds. Same face both times, because nothing in the identity changed."

### 9:30-11:00 · FAILURE · WHAT BROKE THIS SEASON
- **On-screen title:** THIS ONE FAILED
- **Screen recording:** the real discarded takes and start frames from the season (product shot tests from ep3, SKU mix-up from ep8, any face drift).
- **What went wrong / why / fix:** filled from the real BD material: drifting can (fixed with the contract and start frames), swapped bands between flavors (fixed by naming the SKU in every shot), any take with a drifted face (discarded whole, never patched).
- **VO:** "Here's everything I threw away this season. The rule never changed: a take with a drifted face goes in the bin, not into the edit."

### 11:00-12:00 · STEP 5 · WHAT THIS MEANS FOR A REAL BRAND
- **On-screen title:** STEP 5 · FOR YOUR BRAND
- **VO:** "A real brand gets the same three files: your founder or a cast creator, your real product photographed for the contract, your real store or a plate. Then a season can run every week without anyone wondering if it's the same person."

### 12:00-13:00 · CLOSING TALKING HEAD
- **TH7** "Ten episodes, one creator who doesn't exist, and a can that never changed." *Extend*
- **TH8** "Sheet, contract, plate. And one identity sentence you never edit." *Extend*
- **TH9** "Tell failures as decisions. Never fake a number for a story." *Extend*
- **TH10** "Throw away any take that drifts. Don't patch it." *Extend*
- **TH11** "Every prompt from this season is free at marcosmaia.ai/prompts." *Extend*
- **TH12** "Want a brand world like this for your product? DM me BRIEF." *Extend*
- **TH13** "Next Saturday: planning a whole quarter of ads in one day." *Extend*
- **TH14** "Thank you for watching Nora this season." *Extend*
- **TH15** "She says thanks too. In her way."

## 4. Chapters

0:00 Ten episodes in ten seconds · 0:20 THE BRAND · 0:52 Sheet, contract, plate · 3:00 The arc · 5:36 Story without fake metrics · 7:30 The stress tests · 9:30 What broke · 11:00 For your brand · 12:00 Recap

## 5. Description

```
Ten weeks, ten episodes, one AI founder named Nora who never existed, and a cold brew can that never changed. The full season of THE BRAND, the three files behind it, and everything I threw away.

Chapters
0:00 Ten episodes in ten seconds
0:20 THE BRAND
0:52 Sheet, contract, plate
3:00 The arc
5:36 Story without fake metrics
7:30 The stress tests
9:30 What broke
11:00 For your brand
12:00 Recap

Northshore Cold Brew is a fictional brand. No sales or performance data is shown because none exists.
Prompts free at marcosmaia.ai/prompts
DM BRIEF on Instagram @marcosmaia.ai or WhatsApp wa.me/5511996129444?text=BRIEF

Contains AI-generated content.
#AIvideo #Branding #AIads
```

## 6. Production checklist

| Who | What | Due |
|---|---|---|
| Marcos | Approve the list of discarded takes to show; no new recording needed | Wed 23/12 (light week) |
| Claude | 15 TH blocks (about 300 credits), season timeline graphic, edit, thumbnail | Wed 23/12 |

## 7. Three Shorts cuts

| Code | In/out | Hook on screen | Caption | Shorts title |
|---|---|---|---|---|
| YT012-S1 | 0:52-3:00 | Three files, ten episodes | the whole secret of a consistent AI creator, in one folder. | How I kept an AI creator consistent for 10 weeks |
| YT012-S2 | 5:36-7:30 | A flop with no fake numbers | how to tell a failure without inventing a chart. | Telling a story without fake metrics |
| YT012-S3 | 9:30-11:00 | Everything I threw away | a drifted take goes in the bin, never in the edit. | The AI takes I threw away this season |

The 4 January slots close on January 5.

If you want new video ads running in the first weeks of the year, this is the window: brief this week, ads ready in 7 days.

Each slot is one of these:
1. AI UGC Ad Pack or AI Film Pack: 8 ads of 30 seconds, $400
2. Growth Combo: Meta Ads plus 8 new ads every month, $1,100 a month
3. Launch Combo: a landing page, 8 ads, an ad creative pack and the first month of media buying, $1,700

Same process as every ad you saw here: a one-line brief, a free hook first, then the full pack.

DM me BRIEF before January 5.

#AIads #MetaAds

# Stories · plano semanal reutilizável (Q4/2026)

Instagram @marcosmaia.ai, todo dia de 07/10/2026 a 03/01/2027, às 10:00 BRT (o feed sai às 13:00, então o story do dia aquece o post). Facebook espelha quando fizer sentido. Tudo em inglês. Marcar "AI info" em todo frame com conteúdo gerado.

Regras:
- 3 a 5 frames por dia. Primeiro frame sempre com texto legível em 1 segundo.
- Um sticker interativo por dia (enquete, caixa de pergunta, quiz, slider ou link).
- O destaque certo recebe o story no mesmo dia: ADS · THIS WEEK · HOW I MAKE IT · PROMPTS · PACKS (doc 48 e doc 51).
- Família real só se o Marcos quiser, nunca gerada. Rosto do Marcos é sempre real nos stories.
- Link do DM BRIEF: `wa.me/5511996129444?text=BRIEF` (trocar pelo site quando `marcosmaia.ai` estiver no ar).
- Resposta a DM BRIEF: o hook grátis sai em 24h, feito no Flow (créditos), nunca do pool de Seedance.

## Grade da semana

| Dia | Tema | Frames | Sticker | Quem produz | Destaque |
|---|---|---|---|---|---|
| **Seg** | The ad of the day | 1) 3s do AD com "NEW AD AT 1 PM" 2) o brief em 1 linha 3) "would you run it?" | Enquete: "Run it / Fix the hook" | Claude (corte do AD) | ADS |
| **Ter** | This week's news | 1) capa do WV 2) a notícia que mais importa em 1 frase 3) caixa de pergunta | Caixa: "What should I test next?" | Claude (frames do WV) | THIS WEEK |
| **Qua** | Real behind the scenes | 1) foto ou vídeo real do iPhone (mesa, tela, praia) 2) uma frase do que está sendo feito 3) o resultado parcial | Slider: "how real does this look?" | **Marcos** (filma 15 a 30s no celular) | HOW I MAKE IT |
| **Qui** | Prompt teaser / 3 HOOKS vote | Semana com 3 HOOKS: os 3 hooks em 3 frames + enquete A/B/C. Semana sem: um trecho do prompt do PD com "full prompt at 1 PM" | Enquete A/B/C ou quiz "which line controls the camera?" | Claude | PROMPTS |
| **Sex** | DM BRIEF | 1) "Send me your product, get a free hook in 24h" 2) um hook grátis entregue na semana (só com permissão de quem pediu; sem permissão, um hook de marca fictícia) 3) link BRIEF | Link BRIEF | **Marcos** (escolhe o hook e pede permissão) + Claude (arte) | PACKS |
| **Sáb** | YouTube + THE BRAND | 1) thumb do YT com sticker de link 2) 3s do episódio do THE BRAND 3) "which episode was your favorite?" | Link YouTube + enquete | Claude | ADS |
| **Dom** | Real life | 1 a 3 frames reais: praia, café, rotina de 4 horas. Sem IA, sem venda | Nenhum ou emoji slider | **Marcos** | (sem destaque) |

## Textos prontos (EN), para variar ao longo das semanas

**Seg (enquete)**
- "New ad at 1 PM. One-line brief: [BRIEF]. Would you run it?"
- "This one was one AI generation. Would you put money behind it?"

**Ter (caixa de pergunta)**
- "4 things changed this week. Ask me what any of them means for your ads."
- "What should I test next? Tool, format, hook, anything."

**Qua (bastidor)**
- "What my desk looks like while an ad renders."
- "Raw take vs what it became. Full thing at 1 PM."
- "Filming the iPhone clip for Monday's ad." (domingo anterior ao PHONE TO FILM)

**Qui**
- "Three openings, one ad. Which one stops you? A, B or C."
- "This line in the prompt controls the camera. Full prompt free at 1 PM."

**Sex (DM BRIEF)**
- "Send me your product and who buys it. I'll make you one free hook in 24h. Tap the link."
- "Made this for someone who sent BRIEF this week. Your turn."

**Sáb**
- "New tutorial on YouTube. Tap to watch."
- "THE BRAND, episode [N]. She still doesn't exist."

**Dom**
- Sem texto de venda. No máximo uma legenda curta e real ("Sunday office.").

## Datas especiais

| Data | Story |
|---|---|
| Sáb 31/10 Halloween | Bastidor do AD008 (costume shop) + enquete "trick or treat: which hook?" |
| Qui 26/11 Thanksgiving | "Happy Thanksgiving to everyone in the US" + o TG001 em 3 frames |
| Sex 27/11 Black Friday | Sem desconto. Frame "No Black Friday discount. Same free hook as every week." + link BRIEF |
| Seg 30/11 Cyber Monday | Enquete "Did your Black Friday ads hit?" (Yes / Not yet) |
| Qui 24/12 e

[...] full plan in outputs/q4/stories_q4.md

# ST013 · 10,097 conversions across 8 ad accounts in 2026

Série: ST · Semana de 2026-12-28 · Sugestão: 2026-12-31 (Thu)
Redes: instagram, facebook, linkedin, tiktok

## Instagram · Facebook · LinkedIn

10,097 conversions in 2026.

That is the total across the 8 ad accounts we run at Maia Digital, from January 1 to October 5, with an average cost per conversion of R$10.53. Aggregated, no client names.

The creative gets the click. The media buying and the follow-up turn it into a conversation.

Want both? DM BRIEF.

#aiads #adcreative #aivideo #mediabuyer #ugcads #performancemarketing

## TikTok

**Title:** 10097 conversions in 2026

10,097 conversions in 2026.

That is the total across the 8 ad accounts we run at Maia Digital, from January 1 to October 5, with an average cost per conversion of R$10.53. Aggregated, no client names.

The creative gets the click. The media buying and the follow-up turn it into a conversation.

Want both? DM BRIEF.

#aiads #aivideo #marketingtips #learnontiktok

# ST013 · 10,097 conversions across 8 ad accounts in 2026

Série: ST · Semana de 2026-12-28 · Sugestão: 2026-12-31 (Thu)
Redes: instagram, facebook, linkedin, tiktok

## Instagram · Facebook · LinkedIn

10,097 conversions in 2026.

That is the total across the 8 ad accounts we run at Maia Digital, from January 1 to October 5, with an average cost per conversion of R$10.53. Aggregated, no client names.

The creative gets the click. The media buying and the follow-up turn it into a conversation.

Want both? DM BRIEF.

#aiads #adcreative #aivideo #mediabuyer #ugcads #performancemarketing

## TikTok

**Title:** 10097 conversions in 2026

10,097 conversions in 2026.

That is the total across the 8 ad accounts we run at Maia Digital, from January 1 to October 5, with an average cost per conversion of R$10.53. Aggregated, no client names.

The creative gets the click. The media buying and the follow-up turn it into a conversation.

Want both? DM BRIEF.

#aiads #aivideo #marketingtips #learnontiktok

# YT012 · I built a fictional brand in 10 weeks with AI (THE BRAND, full season)

| Field | Value |
|---|---|
| Publish | Sat 26/12/2026 11:00 BRT · YouTube long video, 10 to 15 min, 16:9 |
| Target length | 14:00 |
| Linked ADs | AD003, AD006, AD010, AD012, AD015, AD018, AD020, AD023, AD026, AD029 (THE BRAND ep1 to ep10) and their BD clips |
| Seedance use | zero new Seedance: reuses the 10 episodes |
| Playlists | DIRECTOR'S CUT + THE BRAND |
| isAiGeneratedContent | true |
| Talking head | 15 Veo blocks of 8s, 2:00 |

**Numbers rule:** Northshore has no real ad account. No sales, no ROAS, no follower counts. The only numbers are facts of the series: 10 episodes, 10 weeks, 1 creator, 1 product, 1 location.

## 1. Title options

- **Main (54 chars):** I built a fictional brand in 10 weeks with AI
- Alt 1: Same AI creator for 10 episodes: how I kept her consistent
- Alt 2: THE BRAND: a full season of AI ads, explained

## 2. Thumbnail brief

- **Expression and pose:** Marcos STUDIO, holding a plain teal can (prop) and looking at a frame of NORA beside him, amused.
- **Display words:** SHE DOESN'T EXIST. Pop word: **EXIST**.
- **Beside him:** a 2 by 5 grid of NORA frames, one per episode, same face in all.
- Background Screen. Monogram corner.

Image prompt:
```
Use the attached sheet (Marcos BASE v3) as the absolute identity reference. Wardrobe: plain black button-up, sleeves rolled below the elbow. Dark walnut desk, deep navy wall. He holds a plain unlabeled matte teal slim can, turned toward the right side of the frame with an amused half-smile, as if looking at someone beside him. Warm golden key at 45 degrees from the left, thin blue rim. Photoreal, 85mm. Right half clean for a grid of frames. No text, no logos.
```

## 3. Script outline

**TH set:** Flow, Veo, BASE v3 + STUDIO, same desk and framing.

### 0:00-0:20 · RESULT FIRST
Ten one-second shots of NORA, one per episode, then the finale toast.

### 0:20-0:52 · TALKING HEAD
- **TH1** "Ten weeks ago I invented a cold brew brand and a founder named Nora." *Extend*
- **TH2** "Every Saturday, one episode. Same face, same can, same shop." *Extend*
- **TH3** "Today, the whole season: what worked, what broke, and the three files behind it." *Extend*
- **TH4** "No fake sales numbers. The brand isn't real, so neither are its results."

### 0:52-3:00 · STEP 1 · THE THREE FILES
- **On-screen title:** STEP 1 · SHEET, CONTRACT, PLATE
- **Screen recording:** BD029 (the folder with NORA's sheet, the can contract and the shop plates).
- **VO:** "Everything rests on three files. Nora's character sheet: three panels, flat grey light, no expression. The can's contract: size against a hand, the band, one wave line, one wordmark. The shop plate: brick, oak counter, steel shelf, the window. Every prompt of the season starts with those three, and with the same identity sentence, word for word."

### 3:00-5:20 · STEP 2 · THE ARC
- **On-screen title:** STEP 2 · TEN EPISODES
- **Screen recording:** a timeline with one frame per episode and its title.
- **VO:** "Day one. Casting a face that doesn't exist. The product shot. The first ad. The flop. Twenty variants. Black Friday weekend. Three decisions. The holiday campaign. The finale. A series needs a reason to come back next week. Here the reason was simple: what's she going to try now?"

### 5:20-5:36 · TALKING HEAD
- **TH5** "The hardest episode wasn't the holiday one with three places." *Extend*
- **TH6** "It was the flop. Telling a failure without inventing a single number."

### 5:36-7:30 · STEP 3 · STORY WITHOUT FAKE METRICS
- **On-screen title:** STEP 3 · LESSONS AS DECISIONS
- **Screen recording:** BD015 and BD023.
- **VO:** "In episode five the first ad flops. No dashboard, no fake chart. The laptop stays closed and the reason is told as a story: people saw a dock and scrolled before the coffee appeared. In episode eight the lessons are decisions, not results. Keep the hiss. Cut the scenery. Make the next ad for the gift buyer."

### 7:30-9:30 · STEP 4 · CONSISTENCY ACROSS PLACES AND FORMATS
- **On-screen title:** STEP 4 · THE STRESS TESTS
- **Screen recording:** BD012 (phone realism on the dock) and BD026 (three scenes in one generation).
- **VO:** "Two episodes tested the system on purpose. Episode four: a selfie UGC ad on the dock, phone shake and autofocus included. Episode nine: shop, snowy dock and kitchen in one generation, each scene at least six seconds. Same face both times, because nothing in the identity changed."

### 9:30-11:00 · FAILURE · WHAT BROKE THIS SEASON
- **On-screen title:** THIS ONE FAILED
- **Screen recording:** the real discarded takes and start frames from the season (product shot tests from ep3, SKU mix-up from ep8, any face drift).
- **What went wrong / why / fix:** filled from the real BD material: drifting can (fixed with the contract and start frames), swapped bands between flavors (fixed by naming the SKU in every shot), any take with a drifted face (discarded whole, never patched).
- **VO:** "Here's everything I threw away this season. The rule never changed: a take with a drifted face goes in the bin, not into the edit."

### 11:00-12:00 · STEP 5 · WHAT THIS MEANS FOR A REAL BRAND
- **On-screen title:** STEP 5 · FOR YOUR BRAND
- **VO:** "A real brand gets the same three files: your founder or a cast creator, your real product photographed for the contract, your real store or a plate. Then a season can run every week without anyone wondering if it's the same person."

### 12:00-13:00 · CLOSING TALKING HEAD
- **TH7** "Ten episodes, one creator who doesn't exist, and a can that never changed." *Extend*
- **TH8** "Sheet, contract, plate. And one identity sentence you never edit." *Extend*
- **TH9** "Tell failures as decisions. Never fake a number for a story." *Extend*
- **TH10** "Throw away any take that drifts. Don't patch it." *Extend*
- **TH11** "Every prompt from this season is free at marcosmaia.ai/prompts." *Extend*
- **TH12** "Want a brand world like this for your product? DM me BRIEF." *Extend*
- **TH13** "Next Saturday: planning a whole quarter of ads in one day." *Extend*
- **TH14** "Thank you for watching Nora this season." *Extend*
- **TH15** "She says thanks too. In her way."

## 4. Chapters

0:00 Ten episodes in ten seconds · 0:20 THE BRAND · 0:52 Sheet, contract, plate · 3:00 The arc · 5:36 Story without fake metrics · 7:30 The stress tests · 9:30 What broke · 11:00 For your brand · 12:00 Recap

## 5. Description

```
Ten weeks, ten episodes, one AI founder named Nora who never existed, and a cold brew can that never changed. The full season of THE BRAND, the three files behind it, and everything I threw away.

Chapters
0:00 Ten episodes in ten seconds
0:20 THE BRAND
0:52 Sheet, contract, plate
3:00 The arc
5:36 Story without fake metrics
7:30 The stress tests
9:30 What broke
11:00 For your brand
12:00 Recap

Northshore Cold Brew is a fictional brand. No sales or performance data is shown because none exists.
Prompts free at marcosmaia.ai/prompts
DM BRIEF on Instagram @marcosmaia.ai or WhatsApp wa.me/5511996129444?text=BRIEF

Contains AI-generated content.
#AIvideo #Branding #AIads
```

## 6. Production checklist

| Who | What | Due |
|---|---|---|
| Marcos | Approve the list of discarded takes to show; no new recording needed | Wed 23/12 (light week) |
| Claude | 15 TH blocks (about 300 credits), season timeline graphic, edit, thumbnail | Wed 23/12 |

## 7. Three Shorts cuts

| Code | In/out | Hook on screen | Caption | Shorts title |
|---|---|---|---|---|
| YT012-S1 | 0:52-3:00 | Three files, ten episodes | the whole secret of a consistent AI creator, in one folder. | How I kept an AI creator consistent for 10 weeks |
| YT012-S2 | 5:36-7:30 | A flop with no fake numbers | how to tell a failure without inventing a chart. | Telling a story without fake metrics |
| YT012-S3 | 9:30-11:00 | Everything I threw away | a drifted take goes in the bin, never in the edit. | The AI takes I threw away this season |

Last AI video update of 2026.

Thirteen weeks of this series. Every week, four changes from official sources and one question per slide: what does this mean for your ads?

This week's four, and the one I'd put first on your January list: [SYNC: WV013 key slide headline, plus why]

Thank you for reading these. The series continues in 2027.

#AIvideo #AIads

## First comment (post it right after publishing)

Sources:
[SYNC: the 4 official links from WV013]

I'm planning my first quarter of 2027 ads in one day, with Claude. Here's the process, so you can copy it.

1. Dump everything in one conversation: products, offers, the dates that matter to your customer, last quarter's best ads
2. Ask for 12 briefs, one line each, each tied to a date or a customer moment
3. For each brief, ask for 5 hooks across the 6 formulas, and keep 3
4. Turn the briefs into a calendar: which week, which network, which format
5. Write the prompts for the first 2 weeks only. The rest waits for real data

One day of planning. Then the calendar tells you what to make every Monday.

Full walkthrough on YouTube this Saturday.

#AIads #ClaudeAI

Three things I'm dropping in 2027.

1. The perfect ad. One great ad loses to eight good ones tested properly. I'd rather ship and learn.

2. Adjectives in prompts. "Cinematic", "epic" and "stunning" did nothing for me this year. Numbers did.

3. Reports nobody reads. If a number doesn't change a decision, it doesn't go in the report.

And one thing I'm keeping: every prompt stays free.

Tell me one thing you're dropping in 2027. I read every comment.

#AIads #CreativeStrategy

# PD013 · Start and end frames: the 3D print

Série: PD · Semana de 2026-12-28 · Sugestão: 2026-12-29 (Tue)
Redes: instagram, facebook, linkedin, tiktok

## Instagram · Facebook · LinkedIn

A 3D printer printing a face, layer by layer. The video model only had to connect two pictures.

Make the first and the last frame as stills. The video model interpolates the middle, so the hard part is two good images.

Swipe for the structure. The variables in gold are the only parts you change.

Full prompt, free, no email: marcosmaia.ai/prompts (PL-0018).
Save this post for your next generation. Want it done for your brand? DM BRIEF.

#aiprompts #seedance #aivideo #promptengineering #adcreative #ugcads #aifilmmaking

## TikTok

**Title:** start and end frames: the 3d print

A 3D printer printing a face, layer by layer. The video model only had to connect two pictures.

Make the first and the last frame as stills. The video model interpolates the middle, so the hard part is two good images.

Swipe for the structure. The variables in gold are the only parts you change.

Full prompt, free, no email: marcosmaia.ai/prompts (PL-0018).
Save this post for your next generation. Want it done for your brand? DM BRIEF.

#aiprompts #aivideo #seedance #learnontiktok

# PD013 · Start and end frames: the 3D print

Série: PD · Semana de 2026-12-28 · Sugestão: 2026-12-29 (Tue)
Redes: instagram, facebook, linkedin, tiktok

## Instagram · Facebook · LinkedIn

A 3D printer printing a face, layer by layer. The video model only had to connect two pictures.

Make the first and the last frame as stills. The video model interpolates the middle, so the hard part is two good images.

Swipe for the structure. The variables in gold are the only parts you change.

Full prompt, free, no email: marcosmaia.ai/prompts (PL-0018).
Save this post for your next generation. Want it done for your brand? DM BRIEF.

#aiprompts #seedance #aivideo #promptengineering #adcreative #ugcads #aifilmmaking

## TikTok

**Title:** start and end frames: the 3d print

A 3D printer printing a face, layer by layer. The video model only had to connect two pictures.

Make the first and the last frame as stills. The video model interpolates the middle, so the hard part is two good images.

Swipe for the structure. The variables in gold are the only parts you change.

Full prompt, free, no email: marcosmaia.ai/prompts (PL-0018).
Save this post for your next generation. Want it done for your brand? DM BRIEF.

#aiprompts #aivideo #seedance #learnontiktok

Happy New Year from Brazil.

One rule for 2027, short enough to remember: publish more, polish less.

Thank you for following along since October. See you Monday.

# Captions for pieces outside the AD, YT and news series (Q4)

Edit-only pieces: no new Seedance generation. All captions in English, checked with `tem_marca_de_ia`.

## YT001-S1 · Instagram, Facebook, TikTok · Sun 11/10/2026 13:00 BRT
Source: `youtube/YT001.md`, section 7 (cut S1).
> The trick that keeps an AI face the same in every shot: a character sheet.
> Three panels. Flat grey light. No expression.
> Expressions go in the prompt, never in the sheet.
> Full tutorial on my YouTube. Prompt free at marcosmaia.ai/prompts
> Made with AI.
> #aivideo #charactersheet #aiads

## TG001 · Thanksgiving · Thu 26/11/2026 13:00 BRT · reel 30s
Edit: 1.5s from each ad posted between 26/10 and 25/11 (AD007 to AD019), cut on the beat, card at the end "Thank you for watching. Happy Thanksgiving."
> Happy Thanksgiving to everyone in the US.
> 30 days of ads in 30 seconds. Every one made for a fictional brand, every one posted with its prompt.
> Thank you for watching, voting and sending briefs.
> Made with AI.
> #thanksgiving #aiads

## RECAP001 · Wed 23/12/2026 13:00 BRT · reel 60s
Edit: 2s from each of AD001 to AD030, in order, the series name in mono in the corner.
> Every ad I made in 2026, in 60 seconds.
> 30 ads for fictional brands since October. One-line brief, character sheet, product contract, camera in numbers.
> Which one was your favorite? Tell me the brand name in the comments.
> Fictional brands. Made with AI.
> #aiads #yearinreview #seedance

## REAL001 · Christmas · Fri 25/12/2026 13:00 BRT · static (real photo, no AI)
Owner: Marcos (one real photo from the day, beach or home, solo; family only if he chooses and never generated).
> Merry Christmas from Brazil, where December is summer.
> No ad today. Thank you for following along this year.

## REAL002 · New Year · Fri 01/01/2027 13:00 BRT · static (real photo, no AI)
Owner: Marcos.
> Happy New Year.
> One rule for 2027: publish more, polish less.
> See you Monday.

# YT013 · Plan your 2027 ads in one day with Claude

| Field | Value |
|---|---|
| Publish | Sat 02/01/2027 11:00 BRT · YouTube long video, 10 to 15 min, 16:9 |
| Target length | 13:00 |
| Linked ADs | AD028 STEADY (3 HOOKS #4) · AD030 SALTLINE (ONE BRIEF #6) · BD028, BD030 |
| Seedance use | zero new Seedance: reuses AD028 and AD030 as examples |
| Playlists | DIRECTOR'S CUT + MEDIA BUYING |
| isAiGeneratedContent | true |
| Talking head | 15 Veo blocks of 8s, 2:00 |

## 1. Title options

- **Main (42 chars):** Plan your 2027 ads in one day with Claude
- Alt 1: A full quarter of ad briefs, hooks and calendar in one day
- Alt 2: How I plan 3 months of AI ads with Claude

## 2. Thumbnail brief

- **Expression and pose:** Marcos STUDIO, leaning back, coffee mug in hand, relaxed.
- **Display words:** 2027 PLANNED. Pop word: **2027**.
- **Beside him:** a clean 3-month calendar grid in Sand with small Golden dots (no readable text inside the cells).
- Background Screen. Monogram corner.

Image prompt:
```
Use the attached sheet (Marcos BASE v3) as the absolute identity reference. Wardrobe: plain black button-up, sleeves rolled below the elbow. Dark walnut desk, deep navy wall. He leans back in his chair holding a plain white coffee mug, relaxed satisfied expression, looking at the lens. Warm golden key at 45 degrees from the left, thin blue rim. Photoreal, 85mm. Right half clean for a calendar graphic. No text, no logos.
```

## 3. Script outline

**TH set:** Flow, Veo, BASE v3 + STUDIO, same desk and framing.

### 0:00-0:20 · RESULT FIRST
Screen: a finished Q1 calendar (12 weeks) zooming into one week with brief, hooks and the ad (AD028 plays inside the cell).

### 0:20-0:52 · TALKING HEAD
- **TH1** "This is my first quarter of 2027. Every brief, every hook, every week." *Extend*
- **TH2** "I planned it in one day with Claude. Here's the exact process." *Extend*
- **TH3** "Copy it for your brand. It works with any product." *Extend*
- **TH4** "Five steps, one conversation, then a calendar that tells you what to make."

### 0:52-2:50 · STEP 1 · DUMP EVERYTHING
- **On-screen title:** STEP 1 · THE DUMP
- **Screen recording:** NEW Clip on `YT013 · screen rec · planning`: one Claude conversation receiving products, offers, customer, key dates (Valentine's Day, tax season, spring), last quarter's best ads and the brand rules.
- **VO:** "One conversation. Everything goes in: what you sell, who buys it, the offers, the dates your customer cares about, the ads that worked last quarter and the rules you can't break. Claude can't plan what it doesn't know."

### 2:50-4:40 · STEP 2 · TWELVE BRIEFS
- **On-screen title:** STEP 2 · 12 BRIEFS, ONE LINE EACH
- **Screen recording:** same Clip.
- **Prompt on screen:**
```
Write 12 one-line ad briefs for Q1 2027, one per week. Each brief is tied to a date or a customer moment. Write them the way a client would say them, e.g. "Christmas ad for my sunscreen brand. It's summer here."
```
- **VO:** "One line each, in the client's voice. That's the same format as every ONE BRIEF ad this year. A brief you can say out loud is a brief you can shoot."

### 4:40-4:56 · TALKING HEAD
- **TH5** "Briefs are cheap. Hooks are where the money is." *Extend*
- **TH6** "So every brief gets five hooks, and I keep three."

### 4:56-6:50 · STEP 3 · HOOKS IN SETS OF THREE
- **On-screen title:** STEP 3 · 5 HOOKS, KEEP 3
- **Screen recording:** same Clip, plus BD028 (the January hooks of STEADY).
- **VO:** "For each brief, five hooks across six formulas: specific pain, concrete promise, pattern interrupt, negation, result first, in medias res. I keep three. Those three become one generation with three openings, like this January app ad."

### 6:50-8:40 · STEP 4 · THE CALENDAR
- **On-screen title:** STEP 4 · THE CALENDAR
- **Screen recording:** Claude turning the briefs into a table (week, network, format, series), then the table pasted into ClickUp or a sheet.
- **VO:** "Now the briefs become a calendar. Which week, which network, which format. Monday the ad, Tuesday the news, Thursday the prompt, Saturday the long video. A calendar turns planning into a to-do list."

### 8:40-8:56 · TALKING HEAD
- **TH7** "One rule saves the plan from itself. Don't write every prompt today." *Extend*
- **TH8** "Write the first two weeks. Let real data shape the rest."

### 8:56-10:20 · STEP 5 · PROMPTS FOR TWO WEEKS ONLY
- **On-screen title:** STEP 5 · TWO WEEKS OF PROMPTS
- **Screen recording:** BD030 (a full prompt), then the plan with weeks 3 to 12 marked "brief only".
- **VO:** "Full prompts only for weeks one and two. By week three you'll know which hooks held and which formats people watched. Writing week twelve's prompt today is planning for a customer you haven't met yet."

### 10:20-11:40 · FAILURE · THE PLAN THAT WAS TOO DETAILED
- **On-screen title:** THIS ONE FAILED
- **Screen recording:** the original Q4 plan with its revisions (doc 46 versus the REVISÃO of 05/10, budget changes).
- **What went wrong:** the first Q4 plan assumed five videos a week; the real generation budget was ten a month, and half the detailed plan had to be rewritten.
- **Why:** detail before constraints.
- **Fix:** start the dump with the budget and the capacity, then plan.
- **VO:** "My own Q4 plan, first version: five ads a week. Then the real budget showed up: ten a month. Half the plan got rewritten. Constraints go first in the dump, not last."

### 11:40-12:40 · CLOSING TALKING HEAD
- **TH9** "Dump everything, including your budget. Then twelve one-line briefs." *Extend*
- **TH10** "Five hooks per brief, keep three. Then a calendar." *Extend*
- **TH11** "Prompts for two weeks only. Let the data write the rest." *Extend*
- **TH12** "One day of planning, three months of knowing what to make." *Extend*
- **TH13** "Every prompt from this video is free at marcosmaia.ai/prompts." *Extend*
- **TH14** "If you want one for your product, DM me BRIEF." *Extend*
- **TH15** "Happy 2027. See you next Saturday."

## 4. Chapters

0:00 Q1 2027, planned · 0:20 The process · 0:52 The dump · 2:50 Twelve briefs · 4:56 Hooks in sets of three · 6:50 The calendar · 8:56 Prompts for two weeks only · 10:20 The plan that was too detailed · 11:40 Recap

## 5. Description

```
A full quarter of ad briefs, hooks and a weekly calendar, planned in one day with Claude. Here's the exact five step process, including the mistake that forced me to rewrite my own Q4 plan.

Chapters
0:00 Q1 2027, planned
0:20 The process
0:52 The dump
2:50 Twelve briefs
4:56 Hooks in sets of three
6:50 The calendar
8:56 Prompts for two weeks only
10:20 The plan that was too detailed
11:40 Recap

Prompts free at marcosmaia.ai/prompts
DM BRIEF on Instagram @marcosmaia.ai or WhatsApp wa.me/5511996129444?text=BRIEF

Fictional brands. Contains AI-generated content.
#ClaudeAI #AIads #MarketingPlan
```

## 6. Production checklist

| Who | What | Due |
|---|---|---|
| Marcos | Clip `YT013 · screen rec · planning` (one real Claude planning session for his own Q1) | Wed 30/12 |
| Claude | 15 TH blocks (about 300 credits), calendar graphic, edit, thumbnail | Thu 31/12 |

## 7. Three Shorts cuts

| Code | In/out | Hook on screen | Caption | Shorts title |
|---|---|---|---|---|
| YT013-S1 | 2:50-4:40 | 12 briefs, one line each | a brief you can say out loud is a brief you can shoot. | Plan a quarter of ads with 12 one-line briefs |
| YT013-S2 | 8:56-10:20 | Don't write every prompt | prompts for two weeks only. the data writes the rest. | Why I only write 2 weeks of prompts |
| YT013-S3 | 10:20-11:40 | Budget goes first | my q4 plan assumed 5 ads a week. the budget said 10 a month. | The planning mistake that cost me half a plan |

# Captions for pieces outside the AD, YT and news series (Q4)

Edit-only pieces: no new Seedance generation. All captions in English, checked with `tem_marca_de_ia`.

## YT001-S1 · Instagram, Facebook, TikTok · Sun 11/10/2026 13:00 BRT
Source: `youtube/YT001.md`, section 7 (cut S1).
> The trick that keeps an AI face the same in every shot: a character sheet.
> Three panels. Flat grey light. No expression.
> Expressions go in the prompt, never in the sheet.
> Full tutorial on my YouTube. Prompt free at marcosmaia.ai/prompts
> Made with AI.
> #aivideo #charactersheet #aiads

## TG001 · Thanksgiving · Thu 26/11/2026 13:00 BRT · reel 30s
Edit: 1.5s from each ad posted between 26/10 and 25/11 (AD007 to AD019), cut on the beat, card at the end "Thank you for watching. Happy Thanksgiving."
> Happy Thanksgiving to everyone in the US.
> 30 days of ads in 30 seconds. Every one made for a fictional brand, every one posted with its prompt.
> Thank you for watching, voting and sending briefs.
> Made with AI.
> #thanksgiving #aiads

## RECAP001 · Wed 23/12/2026 13:00 BRT · reel 60s
Edit: 2s from each of AD001 to AD030, in order, the series name in mono in the corner.
> Every ad I made in 2026, in 60 seconds.
> 30 ads for fictional brands since October. One-line brief, character sheet, product contract, camera in numbers.
> Which one was your favorite? Tell me the brand name in the comments.
> Fictional brands. Made with AI.
> #aiads #yearinreview #seedance

## REAL001 · Christmas · Fri 25/12/2026 13:00 BRT · static (real photo, no AI)
Owner: Marcos (one real photo from the day, beach or home, solo; family only if he chooses and never generated).
> Merry Christmas from Brazil, where December is summer.
> No ad today. Thank you for following along this year.

## REAL002 · New Year · Fri 01/01/2027 13:00 BRT · static (real photo, no AI)
Owner: Marcos.
> Happy New Year.
> One rule for 2027: publish more, polish less.
> See you Monday.

## OF001 · "4 slots for January" · Sun 03/01/2027 13:00 BRT · reel 20s
Edit: fast montage of 8 ads with the card "4 SLOTS FOR JANUARY · DM BRIEF · CLOSES 05/01". No prices on screen; prices in the caption.
> 4 slots for January. They close on January 5.
> AI UGC Ad Pack or AI Film Pack: 8 ads of 30 seconds, $400.
> Growth Combo: Meta Ads plus 8 new ads a month, $1,100 a month.
> DM BRIEF and I'll start with one free hook.
> Fictional brands in the montage. Made with AI.
> #aiads #metaads

# YT013 · Plan your 2027 ads in one day with Claude

| Field | Value |
|---|---|
| Publish | Sat 02/01/2027 11:00 BRT · YouTube long video, 10 to 15 min, 16:9 |
| Target length | 13:00 |
| Linked ADs | AD028 STEADY (3 HOOKS #4) · AD030 SALTLINE (ONE BRIEF #6) · BD028, BD030 |
| Seedance use | zero new Seedance: reuses AD028 and AD030 as examples |
| Playlists | DIRECTOR'S CUT + MEDIA BUYING |
| isAiGeneratedContent | true |
| Talking head | 15 Veo blocks of 8s, 2:00 |

## 1. Title options

- **Main (42 chars):** Plan your 2027 ads in one day with Claude
- Alt 1: A full quarter of ad briefs, hooks and calendar in one day
- Alt 2: How I plan 3 months of AI ads with Claude

## 2. Thumbnail brief

- **Expression and pose:** Marcos STUDIO, leaning back, coffee mug in hand, relaxed.
- **Display words:** 2027 PLANNED. Pop word: **2027**.
- **Beside him:** a clean 3-month calendar grid in Sand with small Golden dots (no readable text inside the cells).
- Background Screen. Monogram corner.

Image prompt:
```
Use the attached sheet (Marcos BASE v3) as the absolute identity reference. Wardrobe: plain black button-up, sleeves rolled below the elbow. Dark walnut desk, deep navy wall. He leans back in his chair holding a plain white coffee mug, relaxed satisfied expression, looking at the lens. Warm golden key at 45 degrees from the left, thin blue rim. Photoreal, 85mm. Right half clean for a calendar graphic. No text, no logos.
```

## 3. Script outline

**TH set:** Flow, Veo, BASE v3 + STUDIO, same desk and framing.

### 0:00-0:20 · RESULT FIRST
Screen: a finished Q1 calendar (12 weeks) zooming into one week with brief, hooks and the ad (AD028 plays inside the cell).

### 0:20-0:52 · TALKING HEAD
- **TH1** "This is my first quarter of 2027. Every brief, every hook, every week." *Extend*
- **TH2** "I planned it in one day with Claude. Here's the exact process." *Extend*
- **TH3** "Copy it for your brand. It works with any product." *Extend*
- **TH4** "Five steps, one conversation, then a calendar that tells you what to make."

### 0:52-2:50 · STEP 1 · DUMP EVERYTHING
- **On-screen title:** STEP 1 · THE DUMP
- **Screen recording:** NEW Clip on `YT013 · screen rec · planning`: one Claude conversation receiving products, offers, customer, key dates (Valentine's Day, tax season, spring), last quarter's best ads and the brand rules.
- **VO:** "One conversation. Everything goes in: what you sell, who buys it, the offers, the dates your customer cares about, the ads that worked last quarter and the rules you can't break. Claude can't plan what it doesn't know."

### 2:50-4:40 · STEP 2 · TWELVE BRIEFS
- **On-screen title:** STEP 2 · 12 BRIEFS, ONE LINE EACH
- **Screen recording:** same Clip.
- **Prompt on screen:**
```
Write 12 one-line ad briefs for Q1 2027, one per week. Each brief is tied to a date or a customer moment. Write them the way a client would say them, e.g. "Christmas ad for my sunscreen brand. It's summer here."
```
- **VO:** "One line each, in the client's voice. That's the same format as every ONE BRIEF ad this year. A brief you can say out loud is a brief you can shoot."

### 4:40-4:56 · TALKING HEAD
- **TH5** "Briefs are cheap. Hooks are where the money is." *Extend*
- **TH6** "So every brief gets five hooks, and I keep three."

### 4:56-6:50 · STEP 3 · HOOKS IN SETS OF THREE
- **On-screen title:** STEP 3 · 5 HOOKS, KEEP 3
- **Screen recording:** same Clip, plus BD028 (the January hooks of STEADY).
- **VO:** "For each brief, five hooks across six formulas: specific pain, concrete promise, pattern interrupt, negation, result first, in medias res. I keep three. Those three become one generation with three openings, like this January app ad."

### 6:50-8:40 · STEP 4 · THE CALENDAR
- **On-screen title:** STEP 4 · THE CALENDAR
- **Screen recording:** Claude turning the briefs into a table (week, network, format, series), then the table pasted into ClickUp or a sheet.
- **VO:** "Now the briefs become a calendar. Which week, which network, which format. Monday the ad, Tuesday the news, Thursday the prompt, Saturday the long video. A calendar turns planning into a to-do list."

### 8:40-8:56 · TALKING HEAD
- **TH7** "One rule saves the plan from itself. Don't write every prompt today." *Extend*
- **TH8** "Write the first two weeks. Let real data shape the rest."

### 8:56-10:20 · STEP 5 · PROMPTS FOR TWO WEEKS ONLY
- **On-screen title:** STEP 5 · TWO WEEKS OF PROMPTS
- **Screen recording:** BD030 (a full prompt), then the plan with weeks 3 to 12 marked "brief only".
- **VO:** "Full prompts only for weeks one and two. By week three you'll know which hooks held and which formats people watched. Writing week twelve's prompt today is planning for a customer you haven't met yet."

### 10:20-11:40 · FAILURE · THE PLAN THAT WAS TOO DETAILED
- **On-screen title:** THIS ONE FAILED
- **Screen recording:** the original Q4 plan with its revisions (doc 46 versus the REVISÃO of 05/10, budget changes).
- **What went wrong:** the first Q4 plan assumed five videos a week; the real generation budget was ten a month, and half the detailed plan had to be rewritten.
- **Why:** detail before constraints.
- **Fix:** start the dump with the budget and the capacity, then plan.
- **VO:** "My own Q4 plan, first version: five ads a week. Then the real budget showed up: ten a month. Half the plan got rewritten. Constraints go first in the dump, not last."

### 11:40-12:40 · CLOSING TALKING HEAD
- **TH9** "Dump everything, including your budget. Then twelve one-line briefs." *Extend*
- **TH10** "Five hooks per brief, keep three. Then a calendar." *Extend*
- **TH11** "Prompts for two weeks only. Let the data write the rest." *Extend*
- **TH12** "One day of planning, three months of knowing what to make." *Extend*
- **TH13** "Every prompt from this video is free at marcosmaia.ai/prompts." *Extend*
- **TH14** "If you want one for your product, DM me BRIEF." *Extend*
- **TH15** "Happy 2027. See you next Saturday."

## 4. Chapters

0:00 Q1 2027, planned · 0:20 The process · 0:52 The dump · 2:50 Twelve briefs · 4:56 Hooks in sets of three · 6:50 The calendar · 8:56 Prompts for two weeks only · 10:20 The plan that was too detailed · 11:40 Recap

## 5. Description

```
A full quarter of ad briefs, hooks and a weekly calendar, planned in one day with Claude. Here's the exact five step process, including the mistake that forced me to rewrite my own Q4 plan.

Chapters
0:00 Q1 2027, planned
0:20 The process
0:52 The dump
2:50 Twelve briefs
4:56 Hooks in sets of three
6:50 The calendar
8:56 Prompts for two weeks only
10:20 The plan that was too detailed
11:40 Recap

Prompts free at marcosmaia.ai/prompts
DM BRIEF on Instagram @marcosmaia.ai or WhatsApp wa.me/5511996129444?text=BRIEF

Fictional brands. Contains AI-generated content.
#ClaudeAI #AIads #MarketingPlan
```

## 6. Production checklist

| Who | What | Due |
|---|---|---|
| Marcos | Clip `YT013 · screen rec · planning` (one real Claude planning session for his own Q1) | Wed 30/12 |
| Claude | 15 TH blocks (about 300 credits), calendar graphic, edit, thumbnail | Thu 31/12 |

## 7. Three Shorts cuts

| Code | In/out | Hook on screen | Caption | Shorts title |
|---|---|---|---|---|
| YT013-S1 | 2:50-4:40 | 12 briefs, one line each | a brief you can say out loud is a brief you can shoot. | Plan a quarter of ads with 12 one-line briefs |
| YT013-S2 | 8:56-10:20 | Don't write every prompt | prompts for two weeks only. the data writes the rest. | Why I only write 2 weeks of prompts |
| YT013-S3 | 10:20-11:40 | Budget goes first | my q4 plan assumed 5 ads a week. the budget said 10 a month. | The planning mistake that cost me half a plan |